Customer stories

Product Business Settings

HARO is popular in Marketing And Advertising, Internet, and Non-Profit Organization Management industries and is widely used by Small Business, Mid Market, and Large Enterprise.

HARO Product Overview

Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

How satisfied the customers are with HARO use-cases

Reviews

"...While we conduct targeted media outreach, it's great to have this service which matches the needs of a reporter with responses from PR people...." Peer review by Agency

HARO Customer Insights, Testimonials and Case Studies

How does HARO address your Public Relations Challenges?

How efficiently Does HARO manage your Proposal & Quote Management?

What benefits does HARO offer for Communication Management?

What Are the key features of HARO for Content Management?

What solutions does HARO provide for Engaging And Following Up?

What is HARO?

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

What is HARO used for?

HARO is a Public Relations Software mainly used by its customers to Acquire Customers and Establish Thought Leadership by Public Relations, Proposal & Quote Management and Communication Management .

What are the top features of HARO?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of HARO.

Who uses HARO?

HARO is used by Marketing And Advertising, Internet and Non-Profit Organization Management among other industries.

What are HARO alternatives?

CoverageBook, Muck Rack, Ezyinsights and Newswire are popular alternatives for HARO.

Where is HARO located?

HARO is headquartered at 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US.

40 buyers and buying teams have used Cuspera to assess how well HARO solved their Public Relations needs. Cuspera uses 1521 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Center for Environmental Health - Health, Wellness And Fitness

The Center for Environmental Health improved their communications with Cision's tools. They increased outreach efficiency by 40%. They doubled their response rates. They gained 75% more visibility to... stakeholders. Cision's tools helped them target the right audience and measure their impact.

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CEVA - Semiconductor IP

CEVA used PR Newswire and Cision services to boost investor awareness in the semiconductor IP sector. The company faced challenges explaining its high P/E ratio and building brand visibility. CEVA ad...opted multimedia assets and infographics in earnings releases to make financial data clear for investors. This approach increased investor and industry interest. CEVA also used webcasts and conference calls to engage its audience.

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Bacardi - Food & Beverages - Large

Cision supported Bacardi's Good Spirited CSR initiative with media monitoring and analytics. Bacardi aimed to boost internal and external awareness of its sustainability efforts, engaging nearly 5,50...0 employees and launching in 170 markets. Cision provided bi-yearly insights reports and tracked press release performance and earned media coverage. Bacardi saw increased stakeholder buy-in and more media opportunities through targeted communications and robust measurement.

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Apple Leisure Group (ALG Vacations) - Hospitality - Large

Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence for future travel. They used a multi-channel, integrated campaign... to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.

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Airline industry (brands like Lufthansa, Qantas, and Delta) - Transportation/Trucking/Railroad

Cision Insights helped major airline brands like Lufthansa, Qantas, and Delta manage crisis communications. Social media complaints about travel chaos led to negative media coverage. Airlines used da...ta-driven insights to understand customer frustrations and media trends. The research showed that clear communication during disruptions improved customer sentiment. Airlines that kept travelers informed received positive feedback, turning a crisis into a brand opportunity.

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Russo Partners, LLC - Marketing And Advertising - Small

Cision helped Russo Partners, LLC improve their PR strategy. The firm used Cision for advanced analytics and media outreach. Cision made it easy to generate analytic reports for clients. This helped ...Russo Partners show value and ROI in public relations. Cision also boosted event attendance by helping find relevant reporters. Russo Partners trusts Cision for reliable news distribution and high-quality service.

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lightning

Peers used HARO for public relations and proposal & quote management

HARO Competitors

HARO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.70/5 ★

Read Reviews (404)
Analytics

4.64/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.70/5 ★

Read Reviews (404)
Analytics

4.64/5 ★

Read Reviews (26)

HARO Integrations

HARO integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.68/5 ★

Read Reviews (399)
Data Export

4.13/5 ★

Read Reviews (14)

Few API Integrations for HARO

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tubular

4.84 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for HARO

Overall Risk Meter

Low Medium High

Top Failure Risks for HARO

Cision US Inc. News

Product
 

Cision Ltd.: CisionOne Expands AI-Powered Platform with Enhanced Instant Insights and Social Intelligence

Cision has enhanced its CisionOne platform with new AI-powered features, including Instant Insights dashboards and expanded social intelligence. These upgrades provide PR teams with a unified solution for monitoring conversations, managing reputation, and distributing media releases. The platform now integrates traditional media, social intelligence, and media release distribution, offering advanced filtering, granular analysis, and enhanced social capabilities with integrations like Instagram and LinkedIn.

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Partnership
 

PR Newswire Expands Reach in Singapore via SPH Media Partnership

PR Newswire, a subsidiary of Cision, has partnered with SPH Media to enhance its press release distribution in Singapore. This collaboration grants PR Newswire's clients access to prominent media outlets like The Straits Times and MONEY FM 89.3, increasing their visibility and engagement with Singaporean professionals. This partnership builds on a prior content licensing agreement between Cision and SPH Media.

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M&A
 

Cision Announces Sale of Help A Reporter Out ( HARO ) to Featured . com

Cision announced the sale of its Help A Reporter Out (HARO) platform to Featured.com, focusing on its core products like CisionOne, Brandwatch, and PR Newswire.

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Financial
 

Revenue grew and execution of strategy continued as planned - Cision News

Revenue increased and the company's strategy was executed as planned.

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Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO