HARO: Use-Cases, Insights and Reviews | 2025 Cuspera

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Help A Reporter - HARO

HARO Overview

Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

Use Cases

Customers recommend Public Relations, Proposal & Quote Management, Communication Management, as the business use cases that they have been most satisfied with while using HARO.

Other use cases:

Content Management
Engaging And Following Up
Advertisement
Helpdesk Management
Generation Of New Leads
Social Media Management
Media Buying

See all use cases See less use cases

Business Priorities

Acquire Customers and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using HARO.

Other priorities:

Build Brand Awareness
Enhance Customer Relationships
Improve ROI
Scale Best Practices
Improve Brand Engagement
Improve Internal Communications
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Launch New Products
Increase Sales & Revenue
Grow Market Share

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HARO Use-Cases and Business Priorities: Customer Satisfaction Data

HARO works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

HARO's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and HARO support capabilities include Chat Support, Phone Support, Email Support, etc. also HARO analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Very few turn out to be a match, but I'm sure many PR professionals would be able to find a match for their clients...." Peer review by Blake P., Marketing and Advertising

HARO, CoverageBook, Muck Rack, Ezyinsights, NinjaOutreach, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HARO

Top Industries

Marketing and Advertising
Internet
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Large Enterprise

HARO is popular in Marketing And Advertising, Internet, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on HARO Use Cases

How does HARO facilitate Public Relations?

Haro Public Relations facilitates connections between media and public relations professionals. This platform enables users to find and respond to media requests, potentially securing media coverage. Despite its benefits, Haro is limited by the possibility of receiving numerous responses from public relations firms and employees seeking to promote themselves or their clients.

"...You can do this by guest posting on relevant blogs and sign up for free PR sites like Help A Reporter Out, which sends you daily emails of relevant publications...." Reliable Ways To Improve Your SEO And Why You Need To Do It

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How efficiently Does HARO manage your Proposal & Quote Management?

The tool enables users to submit queries seeking quotes from experts and to respond to queries from reporters seeking quotes. Experts can use the tool to find opportunities to provide quotes for articles, and reporters can use the tool to find expert sources for their articles. A limitation is that the user must search for their quote to discover if it was used.

"...If you provide valuable answers and you get quoted as a source, you will get a link to your website (usually with a branded anchor). ..." Ways to Build Backlinks to Your Website for Free in 2020

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How efficiently Does HARO manage your Communication Management?

Haro connects PR professionals with reporters seeking sources for stories. It facilitates communication by sending daily emails with reporter queries, enabling professionals to offer their expertise. Haro's email-based approach can result in missed opportunities for individuals in time zones outside of the service's email schedule.

"...If you are signed up for HARO with several publishers, the reporters will reach out to you with a set of questions...." 5 essential tactics to get your B2B link Building plan in place

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What makes HARO ideal for Content Management?

Haro facilitates content marketing by connecting content creators with journalists seeking expert sources. It enables content creators to identify content opportunities based on journalist queries and allows them to submit relevant content for consideration. While Haro offers a platform for content marketing, its functionality is limited to connecting content creators with journalists.

"...If we couldn t find any experts on the topic, we could send a HARO query to ask content marketers for their best tip and include them in our version. ..." 7 Creative Ways to Make Your Blog Posts Stand Out

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What makes HARO ideal for Engaging And Following Up?

Haro facilitates engagement between journalists and sources by providing a platform for journalists to request information and sources to provide expertise. The platform enables follow-up communication between journalists and sources to enhance the likelihood of inclusion in published articles. A limitation of Haro is that some publications and reporters may choose to remain anonymous, which can make it difficult to follow up on submissions.

"...Interesting and engaging press releases are sent to a distribution service or posted on a special website like Help a Reporter (HARO) that matches journalists with potential news story topics...." How to Write a Press Release

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28+ more Business Use Cases

40 buyers and buying teams have used Cuspera to assess how well HARO solved their Public Relations needs. Cuspera uses 1521 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Case Studies

Banking

CASE STUDY Simmons Bank

Simmons Bank improved their storytelling. Their Newsroom and Investor Relations websites exceeded expectations.

Health, Wellness and Fitness

CASE STUDY Center for Environmental Health

The Center for Environmental Health improved their communications with Cision's tools. They increased outreach efficiency by 40%. They doubled their response rates. They gained 75% more visibility to... stakeholders. Cision's tools helped them target the right audience and measure their impact.

Financial Services

CASE STUDY MoneyGram

MoneyGram improved its engagement and communication strategy. They used PR Newswire to achieve this. The case study highlights their success.

Non-Profit Organization Management

CASE STUDY Center for Environmental Health

The Center for Environmental Health (CEH) improved their communications strategy with Cision's tools. They increased outreach efficiency by 40% and doubled response rates. Visibility to stakeholders ...rose by 75%. CEH used Cision's Communications Cloud to streamline processes and target the right audience.

Information Services

CASE STUDY Ellisphere

Ellisphere is a French company with 125 years of experience. They provide business data services. They focus on data marketing, analysis, risk management, and compliance.

Banking

CASE STUDY Simmons Bank

Simmons Bank improved their storytelling. Their Newsroom and Investor Relations websites exceeded expectations.

Frequently Asked Questions(FAQ)

for HARO

What is HARO?

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

What is HARO used for?

HARO is a Public Relations Software mainly used by its customers to Acquire Customers and Establish Thought Leadership by Public Relations, Proposal & Quote Management and Communication Management .

What are the top features of HARO?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of HARO.

Who uses HARO?

HARO is used by Marketing And Advertising, Internet and Non-Profit Organization Management among other industries.

What are HARO alternatives?

CoverageBook, Muck Rack, Ezyinsights and NinjaOutreach are popular alternatives for HARO.

Where is HARO located?

HARO is headquartered at 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US.

Peers used HARO for public relations and proposal & quote management

HARO Competitors

More HARO Alternatives...

HARO Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Custom Reports	4.70/5 ★ Read Reviews (404)
Analytics	4.64/5 ★ Read Reviews (26)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Custom Reports	4.70/5 ★ Read Reviews (404)
Analytics	4.64/5 ★ Read Reviews (26)

HARO Integrations

HARO integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.68/5 ★

Read Reviews (399)

Data Export

4.13/5 ★

Read Reviews (14)

Few API Integrations for HARO

Software Failure Risk Guidance

for HARO

Overall Risk Meter

Low Medium High

Top Failure Risks for HARO

Cision US Inc. News

M&A 14/04/2025

Cision Announces Sale of Help A Reporter Out ( HARO ) to Featured . com

Cision announced the sale of its Help A Reporter Out (HARO) platform to Featured.com, focusing on its core products like CisionOne, Brandwatch, and PR Newswire.

Financial 28/11/2024

Revenue grew and execution of strategy continued as planned - Cision News

Revenue increased and the company's strategy was executed as planned.

26/08/2024

Cision Expands into APAC Media Monitoring Market with CisionOne Platform Launch

The launch marks Cision's first full-service media monitoring offer tailored to the APAC market. CHICAGO, Aug. 27, 2024 /PRNewswire/ -- Cision, ...

Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Financials

IPO

HARO: Use-Cases, Insights and Reviews | 2025 Cuspera

Help A Reporter - HARO

Failure Risk for HARO ?

HARO Overview

Use Cases

Business Priorities

HARO Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on HARO Use Cases

How does HARO facilitate Public Relations?

How efficiently Does HARO manage your Proposal & Quote Management?

How efficiently Does HARO manage your Communication Management?

What makes HARO ideal for Content Management?

What makes HARO ideal for Engaging And Following Up?

28+ more Business Use Cases

Case Studies

CASE STUDY Simmons Bank

CASE STUDY Center for Environmental Health

CASE STUDY MoneyGram

CASE STUDY Center for Environmental Health

CASE STUDY Ellisphere

CASE STUDY Simmons Bank

Frequently Asked Questions(FAQ)

What is HARO?

What is HARO used for?

What are the top features of HARO?

Who uses HARO?

What are HARO alternatives?

Where is HARO located?

Peers used HARO for public relations and proposal & quote management

HARO Competitors

HARO Features

HARO Integrations

Seismic

Tubular

Pastel

Copper

Lucidchart

Software Failure Risk Guidance

Cision US Inc. News

Cision Announces Sale of Help A Reporter Out ( HARO ) to Featured . com

Revenue grew and execution of strategy continued as planned - Cision News

Cision Expands into APAC Media Monitoring Market with CisionOne Platform Launch

Cision US Inc. Profile

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