HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.
HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.
It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.
Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well HARO solves your Public Relations needs.
Peer and Expert Opinions
- Enhance customer relationships
- Build brand awareness
- Scale best practices
- Improve internal communications
- Enter new markets internationally or locally
- Improve digital and social presence
- Launch new products
- Improve brand engagement
- Increase sales & revenue
- Improve ROI
- Grow market share
- social media
- phone calls
- point of sale
- print media
- mass media
- channel partners
- trade shows
- on premises
- review sites
- display advertisement
- Facebook page
- causes and charity
Read Peer and Expert Experience for Business Use Cases
BUSINESS USE CASE
"...HARO is an email service that sends PR professionals story leads -- essentially bringing the reporters to you...."
Peer review by Bridget L., Marketing and Advertising
"...In most cases, they are able to get quoted in articles in just a few weeks...."
Peer review by Melanie D, Chief Brand PR Strategist and Coach, Marketing and Advertising
proposal & quote management
"...Cuts down on the amount of emails needed to send to sources for any story...."
Peer review by Agency
sending & publishing communications
tracking & monitoring communications
+31 more business use cases
Our AI advisor, Wyz, harnessed 2329 insights from peers and experts to help you assess how these HARO use cases fit your Public Relations needs.
Popular Business Setting
- Marketing and Advertising
- Non-Profit Organization Management
- Small Business
- Mid Market
- Large Enterprise
IT and Other Capabilities
Top Failure Risks for HARO