HARO Overview

Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

Use Cases

Customers recommend Public Relations, Proposal & Quote Management, Communication Management, as the business use cases that they have been most satisfied with while using HARO.

Other use cases:

  • Content Management
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
  • Generation Of New Leads
  • Social Media Management
  • Media Buying
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Business Priorities

Acquire Customers and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using HARO.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Sales & Revenue
  • Grow Market Share
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HARO Use-Cases and Business Priorities: Customer Satisfaction Data

HARO works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

HARO's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and HARO support capabilities include Chat Support, Phone Support, Email Support, etc. also HARO analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In most cases, they are able to get quoted in articles in just a few weeks...." Peer review by Melanie D, Chief Brand PR Strategist and Coach, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...A Reporter (HARO) is a quick and easy way to conduct digital PR...." SEO & Digital PR: What It Is And Why It Matters In 2019
"...In most cases, they are able to get quoted in articles in just a few weeks...." Peer review by Melanie D, Chief Brand PR Strategist and Coach, Marketing and Advertising
"...Buzzsumo - BuzzSumo is a content research and social sharing/monitoring tool that is mainly used as a tool for SEOs and content marketing professionals but also provides value in PR by locating opportunities...." 5 PR Tools to Improve Outreach Efforts

HARO, CoverageBook, Muck Rack, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HARO

Top Industries

  • Marketing and Advertising
  • Internet
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

HARO is popular in Marketing And Advertising, Internet, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

HARO Customer wins, Customer success stories, Case studies

Why is HARO the best choice for Public Relations?

What solutions does HARO provide for Proposal & Quote Management?

What benefits does HARO offer for Communication Management?

What benefits does HARO offer for Content Management?

How efficiently Does HARO manage your Engaging And Following Up?

40 buyers and buying teams have used Cuspera to assess how well HARO solved their Public Relations needs. Cuspera uses 1521 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

UMass Memorial Health Care - Hospital & Health Care - Large

Worcester, USA

UMass Memorial Health Care used Cision Comms Cloud to boost positive media coverage. The media team aimed to generate 100 good news stories each year, despite being only four people and facing tough ...competition for attention. With Cision, they reached their annual goal before summer. Their stories appeared in major outlets like the Boston Globe and The New York Times. The platform helped them target the right reporters and manage PR campaigns more effectively.

Tom Smith - Information Services - Small

USA

Tom Smith used HARO, a Cision company, for over 10 years to boost PR and communications. He generated several million dollars in earned media for FMI Corporation and hundreds of thousands for Anua In...ternational, all without a PR budget. HARO helped him connect with journalists and build a large network. As a one-person marketing team, he secured major media coverage and wrote 1,500 articles for DZone.com. His work contributed to a successful company sale.

The Abbi Agency - Marketing And Advertising - Small

Reno, USA

The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's monitoring tools to find high-traffic media coverage. The agency re-pitched those outlets w...ith new stories to boost website visits. Cision also helped them track and prove increases in domain authority for CarmelCalifornia.com. This approach drove more traffic and measurable results for their client.

Small Dog Creative - Marketing And Advertising - Small

Los Angeles, USA

Small Dog Creative used Cision to expand their PR services. They built media lists and distributed press releases for clients. Cision helped them track open rates and coverage. The platform made it e...asy to access contacts and outlets. As a result, they earned more media coverage and special feature stories for clients. Cision became essential for their PR and communications work.

SickKids Foundation - Non Profit Organization Management - Large

Toronto, Canada

SickKids Foundation used Cision to improve its fundraising communications. The team cut time spent on daily monitoring reports by 50%. They customized Cision’s monitoring tools for different needs. C...ision Insights gave them deep competitive analytics. This helped SickKids maximize reach and fundraising opportunities.

Sage Growth Partners - Management Consulting - Small

Baltimore, USA

Cision helped Sage Growth Partners boost media pickups by 82% for one healthcare client. The agency used Cision’s Communications Cloud to target healthcare influencers and track engagement. PR Newswi...re distribution led to over 2,100 placements and national coverage for another client. Sage Growth Partners reached the 93rd percentile for press release engagement in healthcare news. The platform enabled better audience targeting, personalized outreach, and measurable campaign results.

Frequently Asked Questions (FAQ)

What buyers ask before choosing HARO

What is HARO?

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

What is HARO used for?

HARO is a Public Relations Software mainly used by its customers to Acquire Customers and Establish Thought Leadership by Public Relations, Proposal & Quote Management and Communication Management .

What are the top features of HARO?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of HARO.

Who uses HARO?

HARO is used by Marketing And Advertising, Internet and Non-Profit Organization Management among other industries.

What are HARO alternatives?

CoverageBook, Muck Rack, Ezyinsights and Newswire are popular alternatives for HARO.

Where is HARO located?

HARO is headquartered at 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US.
lightning

Peers used HARO for public relations and proposal & quote management

HARO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.70/5

Read Reviews (404)
Analytics

4.64/5

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.70/5

Read Reviews (404)
Analytics

4.64/5

Read Reviews (26)

Software Failure Risk Guidance

?

for HARO

Overall Risk Meter

Low Medium High

Top Failure Risks for HARO

Cision US Inc. News

Product

Cision Strengthens Canadian Media Intelligence Coverage with New Le Devoir Agreement

Cision has signed a content licensing agreement with Le Devoir, enhancing its Canadian media intelligence coverage. This integration provides Cision's customers with access to trusted French-language journalism, aiding in reputation monitoring and decision-making. The agreement underscores Cision's commitment to delivering high-quality content to better understand public conversations in Canada.

Product

Cision launches AI Coverage Analysis in CisionOne

Cision has launched AI Coverage Analysis within its CisionOne platform, enhancing PR workflows by helping teams understand media narratives and identify actionable insights. This feature integrates AI to provide tailored recommendations, enabling faster decision-making and improved communication strategies.

Partnership

Bloomberg Media Partners With Cision To Expand Access To Its Journalism

Bloomberg Media and Cision have partnered to expand access to Bloomberg's journalism. This collaboration aims to enhance media content distribution and improve journalism access for users.

Product

Cision Ltd.: CisionOne Expands AI-Powered Platform with Enhanced Instant Insights and Social Intelligence

Cision has enhanced its CisionOne platform with new AI-powered features, including Instant Insights dashboards and expanded social intelligence. These upgrades provide PR teams with a unified solution for monitoring conversations, managing reputation, and distributing media releases. The platform now integrates traditional media, social intelligence, and media release distribution, offering advanced filtering, granular analysis, and enhanced social capabilities with integrations like Instagram and LinkedIn.

Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Financials

IPO