HARO Overview

Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

Use Cases

Customers recommend Public Relations, Proposal & Quote Management, Communication Management, as the business use cases that they have been most satisfied with while using HARO.

Other use cases:

  • Content Management
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
  • Generation Of New Leads
  • Social Media Management
  • Media Buying
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Business Priorities

Acquire Customers and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using HARO.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Sales & Revenue
  • Grow Market Share
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HARO Use-Cases and Business Priorities: Customer Satisfaction Data

HARO works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

HARO's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and HARO support capabilities include Chat Support, Phone Support, Email Support, etc. also HARO analytics capabilities include Custom Reports, and Analytics.

Reviews

"...We're finding that we are able to do public relations a lot more effectively with a took like HARO...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...This great PR tool boasts a robust base of journalists from big and small outlets alike...." 20 Timeless PR Tools to Spur Media Buzz Around Your Company
"...Thanks to HARO, I was quoted in The Wall Street Journal...." Peer review by Bob King, Legally Nanny, Legally Nanny
"...Yesware Yesware is an inbox productivity solution that offers email tracking services, campaign management tools, templates, and more...." 5 Tools Every PR Professional Should Use

HARO, CoverageBook, Muck Rack, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HARO

Top Industries

  • Marketing and Advertising
  • Internet
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

HARO is popular in Marketing And Advertising, Internet, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

HARO Customer wins, Customer success stories, Case studies

What Are the key features of HARO for Public Relations?

How efficiently Does HARO manage your Proposal & Quote Management?

How does HARO address your Communication Management Challenges?

What solutions does HARO provide for Content Management?

How can HARO optimize your Engaging And Following Up Workflow?

40 buyers and buying teams have used Cuspera to assess how well HARO solved their Public Relations needs. Cuspera uses 1521 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Visit Bentonville - Events Services - Small

Bentonville, USA

Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and events in Bentonville. Cision's data-driven tools make it easy... to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.

UMass Memorial Health Care - Hospital & Health Care - Large

Worcester, USA

UMass Memorial Health Care used Cision Comms Cloud to boost positive media coverage. The media team aimed to generate 100 good news stories each year, despite being only four people and facing tough ...competition for attention. With Cision, they reached their annual goal before summer. Their stories appeared in major outlets like the Boston Globe and The New York Times. The platform helped them target the right reporters and manage PR campaigns more effectively.

Tom Smith - Information Services - Small

USA

Tom Smith used HARO, a Cision company, for over 10 years to boost PR and communications. He generated several million dollars in earned media for FMI Corporation and hundreds of thousands for Anua In...ternational, all without a PR budget. HARO helped him connect with journalists and build a large network. As a one-person marketing team, he secured major media coverage and wrote 1,500 articles for DZone.com. His work contributed to a successful company sale.

The Abbi Agency - Marketing And Advertising - Small

Reno, USA

The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's monitoring tools to find high-traffic media coverage. The agency re-pitched those outlets w...ith new stories to boost website visits. Cision also helped them track and prove increases in domain authority for CarmelCalifornia.com. This approach drove more traffic and measurable results for their client.

Small Dog Creative - Marketing And Advertising - Small

Los Angeles, USA

Small Dog Creative used Cision to expand their PR services. They built media lists and distributed press releases for clients. Cision helped them track open rates and coverage. The platform made it e...asy to access contacts and outlets. As a result, they earned more media coverage and special feature stories for clients. Cision became essential for their PR and communications work.

SickKids Foundation - Non Profit Organization Management - Large

Toronto, Canada

SickKids Foundation used Cision to improve its fundraising communications. The team cut time spent on daily monitoring reports by 50%. They customized Cision’s monitoring tools for different needs. C...ision Insights gave them deep competitive analytics. This helped SickKids maximize reach and fundraising opportunities.

Frequently Asked Questions (FAQ)

What buyers ask before choosing HARO

What is HARO?

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

What is HARO used for?

HARO is a Public Relations Software mainly used by its customers to Acquire Customers and Establish Thought Leadership by Public Relations, Proposal & Quote Management and Communication Management .

What are the top features of HARO?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of HARO.

Who uses HARO?

HARO is used by Marketing And Advertising, Internet and Non-Profit Organization Management among other industries.

What are HARO alternatives?

CoverageBook, Muck Rack, Ezyinsights and Newswire are popular alternatives for HARO.

Where is HARO located?

HARO is headquartered at 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US.
lightning

Peers used HARO for public relations and proposal & quote management

HARO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.70/5

Read Reviews (404)
Analytics

4.64/5

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.70/5

Read Reviews (404)
Analytics

4.64/5

Read Reviews (26)

Software Failure Risk Guidance

?

for HARO

Overall Risk Meter

Low Medium High

Top Failure Risks for HARO

Cision US Inc. News

Product

Cision Adds AI Search Visibility to CisionOne, Helping PR Teams Track How Brands Appear in AI Answers

Cision has launched the AI Visibility Dashboard within its CisionOne platform, integrating AI visibility data from platforms like ChatGPT and Google AI. This tool allows PR teams to monitor brand presence across AI platforms, track visibility over time, and benchmark against competitors. The dashboard unifies AI visibility with media monitoring and social listening, enhancing brand reputation management.

Product

Cision Launches PR Newswire AmplifyTM in Asia Pacific, Expanding Its ...

Cision has launched PR Newswire Amplifyâ„¢ in the Asia Pacific region, expanding its AI-powered platform that integrates campaign planning, content creation, distribution, and performance analysis for PR professionals. This follows its successful rollout in other global regions, enhancing media monitoring and public relations capabilities.

Product

Cision Strengthens Canadian Media Intelligence Coverage with New Le Devoir Agreement

Cision has signed a content licensing agreement with Le Devoir, enhancing its Canadian media intelligence coverage. This integration provides Cision's customers with access to trusted French-language journalism, aiding in reputation monitoring and decision-making. The agreement underscores Cision's commitment to delivering high-quality content to better understand public conversations in Canada.

Product

Cision launches AI Coverage Analysis in CisionOne

Cision has launched AI Coverage Analysis within its CisionOne platform, enhancing PR workflows by helping teams understand media narratives and identify actionable insights. This feature integrates AI to provide tailored recommendations, enabling faster decision-making and improved communication strategies.

Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Financials

IPO