Cross Channel Advertising Customer wins | Real Customer Results Across Industries 2025
The Cross Channel Advertising Blueprint for Better Selection Decisions in Insurance
Auto-Owners Insurance
- Insurance
Media Place Partners helped Auto-Owners Insurance modernize their co-op advertising program. Auto-Owners needed to shift from traditional media to a digital strategy for their 50,000+ independent age...nts. MPP built an online portal for agents to order and customize digital ad campaigns. The portal automated campaign setup and reporting. Agent participation and campaign performance increased. The program expanded from Facebook to include Instagram, Hulu, OTT, Pandora, YouTube, digital display, and broadcast TV.
St John Ambulance
- Non Profit Organization Management
Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.
Performance-Based Ad Agency (name under NDA)
- Marketing And Advertising
Epom WL DSP helped a large US performance-based ad agency improve profits and client acquisition. The agency faced problems with limited features, poor traffic options, and low ad performance. Epom W...L DSP provided custom bid markups, white-labeling, more supply sources, and new ad templates. As a result, the agency saw 27% higher profits for advertisers, 29% higher CTR, 23% higher ad engagement, and 60% more clients per month.
Vendor Marketplace by Magnite helped BigAds grow revenue by 161% in 2021. BigAds opened its creative services marketplace to 183 advertisers. The platform brought more efficiency to their business. B...igAds expanded publisher relationships and increased demand for rich media advertising. Vendor Marketplace created a valuable new revenue stream for BigAds.
Celeste AI from Skai helped Acosta Group fix slow, manual reporting. The team used to spend hours each month making reports for clients. With Celeste AI, they now get answers in less than five minute...s. Account managers can answer urgent client questions right away. The team spends more time on strategy and less on spreadsheets. This change made Acosta Group faster and more focused on client results.
The Cross Channel Advertising Blueprint for Better Selection Decisions in Apparel And Fashion
adidas
- Apparel & Fashion
Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution included dynamic retargeting and personalized product ...ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.
TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync u...sed pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.
An online ticketing website for live music and classical performances
- Entertainment
Dstillery's Custom AI helped an online ticketing website for live music and classical performances improve their return on ad spend (ROAS). The company was using first-party data and a DMP lookalike ...partner but saw poor results. After switching to Dstillery's Custom AI audience, they saw much better ROAS. The improvement was so strong that they moved all their lookalike targeting to Dstillery.
Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Information Services
Adstra
- Information Services
Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver audiences built from de-identified claims and s...urvey data. This helped advertisers reach key decision-makers in health and wellness. The campaign delivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.
RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Food And Beverages
A leading European food delivery app
- Food & Beverages
Taptica helped a leading European food delivery app grow its user base in 11 markets. The company used programmatic technology and A/B testing to find the best ads for each region. Taptica's mobile c...ampaigns led to a 57% increase in first order rate in the first month. Android first order goals were surpassed by 20%, and iOS by 26%. In the second month, monthly conversions rose by 54%.
RTB House used Deep Learning technology to help Tazz deliver dynamic video ads tailored to users in 28 Romanian cities. The campaign achieved a 76.44% video completion rate and 77.42% viewability. Vi...ewability was 10.33% above the benchmark, and video completion rate was 6.39% above expectations. Click-through rate was over three times higher than other providers. Tazz reached more local customers with personalized content and improved campaign efficiency.
mScanIt helped a multinational beverage brand improve its eCommerce presence. The brand faced challenges in optimizing product pages across many platforms. mScanIt provided digital commerce intellige...nce for better page analysis. The solution made it easier for the brand to boost its online presence. The case shows how mScanIt can help brands reach digital excellence.
Cross Channel Advertising in Action in Other Industries
Kentucky Lottery
- Gambling & Casinos
Kentucky Lottery used Nexxen DSP and Nexxen Discovery to boost ticket sales and gain insights for future campaigns. They worked with PopShorts to create influencer-driven ads. The campaign targeted K...entucky residents aged 25 and older. Nexxen DSP helped reach key audiences with premium CTV and display ads. Nexxen Discovery provided data on trending lottery content and media habits. The campaign exceeded performance benchmarks and delivered valuable insights for future media planning.
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their effective cost per mille to $3.80, and reduced their effective cost pe...r click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
WO Media Sales helped a large station group fix problems with their ad proposal process. The sales team had trouble using the software, which led to lost revenue and wasted time. WideOrbit delivered ...custom training for every station. After training, sales teams felt more confident and used data better in client meetings. The group saw more sales opportunities and improved efficiency.
Social Frontier used AI-powered digital marketing to help Asia Net increase YouTube video views and revenue. They optimized videos for search, added relevant tags, and organized playlists. They impro...ved video quality and used keyword research to target high-intent topics. They promoted videos across social media and built backlinks. In three months, channel views and revenue grew by 3X to 4.5X, and subscribers increased significantly.
Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Internet
GMO Media Point Town
- Internet
AIQUA helped GMO Media Point Town boost conversion rates by 25 times. The site used AIQUA Journey Map to engage users at every stage and AIQUA Recommendations to show personalized content. This made ...it easier for users to find deals and take action. The solution cut down the product discovery process and improved user experience. GMO Media saw a 14X increase in historical recommendation conversion rates and a 25X increase with personalized recommendations.
