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Recent adoption and success with Cross Channel Advertising software in Marketing And Advertising

Unicorn Orange - Marketing And Advertising - Small

London, UK

Skai helped Unicorn Orange transform their Black Friday and Cyber Monday strategy. The agency used Skai’s automation tools to shift... from manual bid management to AI-driven optimization. This led to a 30% increase in click-through rate and a 20% rise in ROAS. Automation freed the team to focus on strategy instead of constant bid adjustments. The new system allowed real-time, data-driven decisions during peak retail periods.

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Stackmedia - Marketing And Advertising - Small

Abuja, Nigeria

Epom DSP helped Stackmedia, a small Abuja-based agency, reduce client cost per lead by 38%. Rising CPCs and algorithm changes... on Meta and Google made results unpredictable for Stackmedia's SMB clients. Epom DSP offered low entry costs, transparent reporting, and responsive support. Stackmedia could now show clients exactly where ads ran and how budgets were spent. Programmatic campaigns outperformed Meta and Google, giving Stackmedia a new selling point and reducing platform dependency.

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dentsu UK - Marketing And Advertising - Large

Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure... connected TV campaigns at scale. The unified, data-driven approach helps an alcohol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.

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Cross Channel Advertising in Action in Other Industries

Omio - Medium

Appier helped Omio scale user acquisition from Spain to 21 countries in one year. Omio used Agentic Incrementality and Media... Mix Modeling to optimize campaigns and consistently hit CPA targets. Always-on optimization eliminated wasted spend and maximized ROI. A three-stage creative strategy—data accumulation, localization, and scalable engagement—drove sustainable growth. Omio maintained strong ROAS and profitability across diverse markets.

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Zentrix Digital - Advertising

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Retail

Ulta Beauty - Retail - Large

Bolingbrook, USA

Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five... popular beauty podcasts. Each show focused on a different pillar of Ulta Beauty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. Ulta Beauty's creative outperformed industry benchmarks for relevance and energy.

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Global Brand - Retail - Very Large

mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in... real time. Artificial intelligence gave insights into product titles, descriptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Media Production

 

Asianet - Media Production - Large

India

Kintegra helped Asianet boost YouTube channel growth using digital marketing and AI automation. The team optimized video keywords, tags, and... playlists to improve search rankings. They changed ad placements and enhanced video quality for better retention. In three months, Asianet saw YouTube views triple and revenue increase 4.5 times. Subscriber count also grew significantly, showing strong channel performance.

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Townsquare Media - Media Production - Very Large

WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.

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The Latest Cross Channel Advertising Deployments delivering value in Apparel And Fashion

Reserved - Apparel & Fashion - Large

Gdańsk, Poland

RTB House helped Reserved, a major fashion brand, link online and in-store customer data. This unified approach enabled more accurate... retargeting and improved ad personalization. In the first month, Reserved saw 2.35 times more conversions and 2.1 times more sessions from users tracked across both channels. The session conversion ratio increased by 22%. Reserved expanded this omnichannel strategy to more countries after seeing strong results.

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Schutz - Apparel & Fashion - Large

São Paulo, Brazil

Criteo's in-app retargeting helped Schutz boost revenue by 68% with only a 14% budget increase. The campaign delivered a 47%... uplift in ROAS and a 68% increase in sales. Schutz shifted focus to in-app marketing, making it a key growth driver. Conversion rates improved to 61%, outperforming web campaigns. The partnership led to ongoing budget expansion for both iOS and Android channels.

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The Latest Cross Channel Advertising Deployments delivering value in Entertainment

entertainment client (unnamed) - Entertainment

TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.

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The Cross Channel Advertising Blueprint for Better Selection Decisions in Food And Beverages

 

A leading European food delivery app - Food & Beverages - Large

Taptica helped a leading European food delivery app grow its user base in 11 markets. The company wanted more loyal... users who would place repeat orders. Taptica used programmatic technology and localized ad campaigns to reach the right people. They tested different ads and targeted users by city, carrier, and cuisine. The campaigns beat First Order Rate goals by up to 26% and boosted conversions by 54%.

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Recent adoption and success with Cross Channel Advertising software in Financial Services

 

PitchBook - Financial Services - Medium

Seattle, USA

PitchBook used AdRoll's ABM strategy to improve their digital marketing. They cut cost-per-click by 37.9%. Their sales cycle became 14.9%... faster. They also achieved a 24.3% higher win rate. AdRoll helped PitchBook reach more accounts and close deals faster.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Transportationtruckingrailroad

 

A global airline brand - Airlines - Very Large

Dstillery used its Multimodal AI to help a global airline brand reach budget flight shoppers and frequent travelers. The airline wanted... privacy-safe targeting for prospecting. Dstillery recommended Pre-built and Custom AI audiences. The Pre-built audience achieved a 47% lower CPA than the benchmark. The Custom AI audience achieved an 83% lower CPA. The airline continued using Dstillery’s Custom AI audiences for future campaigns.

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Recent adoption and success with Cross Channel Advertising software in Information Technology And Services

Zobaze - Information Technology And Services - Small

Hyderabad, India

Microsoft Clarity helped Zobaze increase onboarding flow completion rates by 27%. Zobaze used Clarity’s session recordings and heatmaps to find... UI bugs and user confusion in their app. They fixed issues with language-specific UI and improved in-app guides. These changes led to higher customer satisfaction and more conversions. Clarity gave Zobaze real-time insights into user behavior across devices and regions.

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The Cross Channel Advertising Blueprint for Better Selection Decisions in Hospitality

 

Kampgrounds of America (KOA) - Hospitality - Medium

Billings, USA

ViantAI Outcomes helped Kampgrounds of America (KOA) improve their cost per acquisition by 1. 1x. KOA used ViantAI’s autonomous performance...product during the busy holiday season. The AI-driven solution reduced eCPA by 7.8% compared to their best manual strategy. The platform optimized bidding and inventory in real time. KOA saw measurable gains in efficiency and cost savings.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Automotive

 

Toyota - Automotive - Very Large

Toyota City, Japan

Toyota used Nexxen's unified platform to link digital ads to real car sales. The campaign targeted new buyers and excluded... current Toyota owners. Nexxen DSP, SSP, and Smart Contextual Targets gave Toyota faster insights and better transparency. Toyota achieved over $600 return on ad spend by measuring offline sales, not just digital KPIs. The approach showed how digital media can drive real-world results for automotive brands.

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Recent adoption and success with Cross Channel Advertising software in Consumer Goods

Zespri - Consumer Goods - Large

Mount Maunganui, New Zealand

Zespri used the Trade Desk's retail data solution to boost kiwifruit sales in Singapore. The campaign targeted high-value audiences using... FairPrice Group's first-party data. Zespri saw a 5% sales uplift for kiwifruit, compared to 3% for other fruits. Cost per acquisition was 30% more effective among key retail customers. The platform enabled real-time measurement and optimization of campaign performance.

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