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The Latest Cross Channel Advertising Deployments delivering value in Marketing And Advertising

 

Stackmedia - Marketing And Advertising - Small

Abuja, Nigeria
Programmatic advertising for SMB lead generation Customer acquisition Advertising channel diversification

Epom DSP helped Stackmedia, a small Abuja-based agency, reduce client cost per lead by 38%. Rising CPCs and algorithm changes... on Meta and Google made results unpredictable for Stackmedia's SMB clients. Epom DSP offered low entry costs, transparent reporting, and responsive support. Stackmedia could now show clients exactly where ads ran and how budgets were spent. Programmatic campaigns outperformed Meta and Google, giving Stackmedia a new selling point and reducing platform dependency.

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dentsu UK - Marketing And Advertising - Large

Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure... connected TV campaigns at scale. The unified, data-driven approach helps an alcohol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.

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The Latest Cross Channel Advertising Deployments delivering value in Entertainment

entertainment client (unnamed) - Entertainment

TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.

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A leading European entertainment company - Entertainment - Large

Taptica helped a leading European entertainment company boost installs for their casino app. The company wanted high-quality user acquisition for... their social poker game. Taptica used CPE campaigns to target engaged users on Android and iOS in eight top markets. The new pricing model doubled average ROI month-over-month and increased monthly conversions by 10x. Thousands of unique engagement events drove strong downstream results.

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Cross Channel Advertising in Action in Other Industries

Omio - Medium

Appier helped Omio scale user acquisition from Spain to 21 countries in one year. Omio used Agentic Incrementality and Media... Mix Modeling to optimize campaigns and consistently hit CPA targets. Always-on optimization eliminated wasted spend and maximized ROI. A three-stage creative strategy—data accumulation, localization, and scalable engagement—drove sustainable growth. Omio maintained strong ROAS and profitability across diverse markets.

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Zentrix Digital - Advertising

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.

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Recent adoption and success with Cross Channel Advertising software in Media Production

 

Asianet - Media Production - Large

India
YouTube channel optimization Video SEO for media channels Content marketing Audience growth

Kintegra helped Asianet boost YouTube channel growth using digital marketing and AI automation. The team optimized video keywords, tags, and... playlists to improve search rankings. They changed ad placements and enhanced video quality for better retention. In three months, Asianet saw YouTube views triple and revenue increase 4.5 times. Subscriber count also grew significantly, showing strong channel performance.

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Townsquare Media - Media Production - Very Large

WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.

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Recent adoption and success with Cross Channel Advertising software in Apparel And Fashion

 

Manuka - Apparel & Fashion - Medium

Istanbul, Turkey
New customer acquisition campaigns Customer acquisition Retail marketing

RTB House helped Manuka, a fashion brand, boost ROAS by 32% with new customer acquisition campaigns. Manuka saw a 34.5%... increase in revenue and a 33.6% rise in order volume. The campaigns targeted new buyers with dynamic product ads. Manuka achieved these results without increasing their budget. Acquisition campaigns are now a key part of their growth strategy.

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BOGNER - Apparel & Fashion - Large

Criteo helped BOGNER boost website visits by 400% with upper funnel video ads. Qualified visits from engaged viewers rose by... 300%. The campaign drove a 57% increase in revenue from returning visitors. BOGNER used dynamic retargeting, customer acquisition, and video advertising. Criteo's flexible, data-driven full funnel strategy matched BOGNER's premium brand needs.

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Cross Channel Advertising in Action in Insurance

Auto-Owners Insurance - Insurance - Large

Media Place Partners built a custom online portal for Auto-Owners Insurance to help agents access digital advertising channels. The portal lets... agents choose budgets, creative, and media options for co-op campaigns. MPP automated the process, managed orders, and provided reporting. The program expanded from Facebook to include Instagram, Hulu, OTT, Pandora, YouTube, digital display, and broadcast TV. Agent participation and campaign performance increased, modernizing Auto-Owners' media mix.

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The Latest Cross Channel Advertising Deployments delivering value in Non Profit Organization Management

 

St John Ambulance - Non Profit Organization Management - Large

London, UK
Digital advertising creative automation Brand consistency management Creative asset management Advertising campaign optimization

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

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The Latest Cross Channel Advertising Deployments delivering value in Computer Software

Highspot - Computer Software

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with... Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Retail

Global Brand - Retail - Very Large

mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in... real time. Artificial intelligence gave insights into product titles, descriptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.

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The Cross Channel Advertising Blueprint for Better Selection Decisions in Consumer Electronics

Samsung - Consumer Electronics - Very Large

The Trade Desk helped Samsung use its first-party CRM data for personalised advertising in Germany. Samsung matched its data with... United Internet Media using Decentriq's data clean room and netID. This created a new audience segment for programmatic display campaigns. Samsung used The Trade Desk's cross-device graph to reduce ad frequency and reinvest savings. This increased incremental reach by 43% while keeping privacy top of mind.

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The Cross Channel Advertising Blueprint for Better Selection Decisions in Transportationtruckingrailroad

 

A global airline brand - Airlines - Very Large

Prospecting campaign audience targeting Audience targeting

Dstillery used its Multimodal AI to help a global airline brand reach budget flight shoppers and frequent travelers. The airline wanted... privacy-safe targeting for prospecting. Dstillery recommended Pre-built and Custom AI audiences. The Pre-built audience achieved a 47% lower CPA than the benchmark. The Custom AI audience achieved an 83% lower CPA. The airline continued using Dstillery’s Custom AI audiences for future campaigns.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Automotive

 

Toyota - Automotive - Very Large

Toyota City, Japan
Connecting digital ads to offline sales Attribution and measurement Automotive marketing

Toyota used Nexxen's unified platform to link digital ads to real car sales. The campaign targeted new buyers and excluded... current Toyota owners. Nexxen DSP, SSP, and Smart Contextual Targets gave Toyota faster insights and better transparency. Toyota achieved over $600 return on ad spend by measuring offline sales, not just digital KPIs. The approach showed how digital media can drive real-world results for automotive brands.

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Cross Channel Advertising in Action in Publishing

 

The Week - Publishing - Medium

London, UK
Subscription acquisition via podcast ads Customer acquisition Podcast advertising

Acast helped The Week, a UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on... political podcasts. The Week saw a 96% drop in cost per acquisition compared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Hospital And Health Care

City of Hope - Hospital & Health Care - Large

Viant’s closed-loop measurement helped City of Hope boost healthcare provider referrals by over 10%. The hospital used Viant’s Household ID... technology and IQVIA Digital data to link media exposure to real hospital visits. This privacy-first solution identified the right patients and providers, driving more appointments. City of Hope reached 500,000 new households and saw strong results from omnichannel campaigns, including connected TV.

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Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Consumer Goods

 

TIKI Brand - Consumer Goods - Medium

Menomonee Falls, USA
Paid social advertising management Customer acquisition

Skai helped TIKI Brand bring their paid social marketing in-house. The Expert Services team restructured TIKI Brand’s Meta ad account... and used Skai’s features to optimize campaigns. They created Conversion Lookalike audiences and used Bid Multipliers for better targeting. ROAS improved by 181% and CPA dropped 63% quarter over quarter. TIKI Brand saw fast, dramatic results with Skai’s paid social solution.

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