Cross Channel Advertising Client Stories | Industry adoption & Deployment Successes

TVadSync worked with the CDC to increase household reach. The goal was to enhance the effectiveness of their media spend.... The case study highlights the use of TV and digital synergies to achieve this. The results of the collaboration are not detailed in the content.
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Magnite helped XL Axiata run programmatic OTT ads during Ramadan. The campaign aimed to boost awareness of XL Axiata's Internet... Packages. Magnite launched ads across premium OTT sites with interactive features. This led to an increase in purchase consideration and awareness for XL Axiata. The campaign targeted Indonesian consumers during a key season. Results showed a clear uplift in purchase intent.
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Dstillery Custom AI audiences helped Keynes boost ROAS by 40% for an outdoor retailer's CTV campaign. The goal was a... $5 ROAS, but the campaign achieved $7 ROAS using first-party data and daily audience refreshes. Dstillery used The Trade Desk for precise CTV targeting. The campaign reached millennial and Gen X consumers who value performance and style. Keynes saw the best CTV outcomes in the industry with Dstillery's targeting solutions.
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Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
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Epom WL DSP helped a large US performance-based ad agency improve profits and client acquisition. The agency faced problems with... limited features, poor traffic options, and low ad performance. Epom WL DSP provided custom bid markups, white-labeling, more supply sources, and new ad templates. As a result, the agency saw 27% higher profits for advertisers, 29% higher CTR, 23% higher ad engagement, and 60% more clients per month.
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Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted... more users to install the app and place new orders. Taptica ran mobile app install campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.
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WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.
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Social Frontier used AI-powered digital marketing to help Asia Net increase YouTube video views and revenue. They optimized videos for... search, added relevant tags, and organized playlists. They improved video quality and used keyword research to target high-intent topics. They promoted videos across social media and built backlinks. In three months, channel views and revenue grew by 3X to 4.5X, and subscribers increased significantly.
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Media Place Partners helped Auto-Owners Insurance modernize its co-op advertising program. The challenge was to move from traditional media to... a digital strategy and reduce the burden on internal teams. MPP built an automated online portal for agents to order and customize digital ad campaigns. The program expanded from Facebook to include Instagram, Hulu, OTT, Pandora, YouTube, digital display, and broadcast TV. Agent participation and campaign performance increased, and the client praised MPP's expertise and efficiency.
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Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut... production costs, increase creative agility, and keep their brand consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.
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RTB House used deep learning-powered retargeting for 99. co, a real estate portal. The campaign delivered a CPA that was...2x more efficient than the client's goal. RTB House drove 20% of all site inquiries from over 20 million monthly visits. Inquiries for verified listings increased by more than 10x. Personalized ads and continuous optimization helped 99.co boost conversions and lower costs.
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Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver... audiences built from de-identified claims and survey data. This helped advertisers reach key decision-makers in health and wellness. The campaign delivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.
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Nexxen helped the Arizona Office of Tourism drive a 5x increase in visitor volume and visit rate. The campaign used... Nexxen Studio, Nexxen Discovery, and TVI to reach high-intent travelers across CTV, OLV, and display. The solution delivered 58.8 million impressions and a 37% year-over-year increase in impressions. Click-through rates rose by 138% and Discovery Audiences saw a 99% video completion rate. Visitors spent an average of 6 days in Arizona.
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RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with... Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
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mScanIt helped a multinational beverage brand improve its eCommerce presence. The brand faced challenges in optimizing product pages across many... platforms. mScanIt provided digital commerce intelligence for better page analysis. The solution made it easier for the brand to boost its online presence. The case shows how mScanIt can help brands reach digital excellence.
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Appier's CrossX AI helped Carrefour boost monthly online purchases and sales by 25%. The solution unified customer profiles and enabled... cross-screen targeting, increasing CTR by 87% and conversion rate by 40%. Carrefour used precise segmentation and personalized product recommendations to reach hesitant buyers. The approach reduced wasted ad spend and improved marketing budget allocation. Appier's support helped Carrefour become a leader in the competitive online retail market.
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Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution... included dynamic retargeting and personalized product ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.
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Skai’s keyword management tools helped HP Inc. boost ad efficiency. The team faced low ad visibility and time-consuming workflows. Skai’s... Search Term Analysis and automated keyword harvesting improved targeting and saved time. HP Inc. saw a 16% increase in ROAS and better campaign performance on Amazon. The solution also made workflows more efficient for the team.
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The Trade Desk helped bareMinerals run a data-driven digital out-of-home and retargeting campaign. The campaign reached over 22 million impressions... and achieved a 39% lower cost per thousand impressions than the WITHIN benchmark. bareMinerals wanted to boost brand awareness and sales for its "Original Pure Serum" product in a crowded clean beauty market. The campaign also delivered a measurable lift in in-store visits, supporting sales at third-party retail stores.
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