RTB House helped Shoppster boost ROAS by 30%. The team used a full-funnel strategy to target dormant users and new... visitors. Shoppster saw a 22% increase in average order value and 160% higher engagement. The approach used Deep Learning to personalize ads for each user group. Shoppster expanded its campaigns and increased budgets after seeing strong results.
Lion Parts used AdRoll to transform their email marketing. They focused on segmentation to send relevant messages to each customer... group. This improved open rates and reduced unsubscribes. Email marketing helped them build loyalty and increase repeat sales. After restructuring in 2018, Lion Parts saw double-digit growth every year. Testing and personalization were key to their success.
Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using popular... beauty podcasts from their network. Each show focused on a different pillar of Ulta Beauty’s skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. Scores for ad relevance and energy exceeded industry benchmarks.
mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in... real time. Artificial intelligence gave insights into product titles, descriptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.
Recent adoption and success with Cross Channel Advertising software in Entertainment
A premier video game developer and publisher
- Entertainment
- Large
Viant’s omnichannel DSP helped a leading video game developer boost awareness for a top-selling game launch. The campaign used digital... out-of-home (DOOH) billboards in busy locations and cross-device retargeting. Viant’s identity resolution and device graph increased reach by 15X for users exposed to DOOH ads. The retargeting campaign achieved a 72% viewability rate. The approach maximized multi-screen engagement and brand visibility.
Spotify used Amobee’s advertising platform to boost engagement in Australia and New Zealand. They aimed to improve brand consideration and... familiarity with interactive, meme-inspired banners. Amobee’s Brand Intelligence tracked trending music topics and delivered daily insights for creative ideas. Spotify’s banners let users preview playlists and play 30-second song clips inside ads. Engagement rates reached 83% in Australia and 92% in New Zealand.
TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.
Cross Channel Advertising in Action in Other Industries
A leading casino game developer
- Gaming
- Medium
Taptica helped a leading casino game developer grow new user acquisition in Germany. The developer wanted to convert active mobile... users who would engage long-term. Taptica ran targeted mobile campaigns focused on user quality and compliance with age restrictions. The app saw 3X more total app opens, a 5X increase in unique purchases, and a deposit rate 14X above benchmarks. Campaign scale more than doubled in six months.
Appier helped Omio scale user acquisition from Spain to 21 countries in one year. Omio used Agentic Incrementality and Media... Mix Modeling to optimize campaigns and consistently hit CPA targets. Always-on optimization eliminated wasted spend and maximized ROI. A three-stage creative strategy—data accumulation, localization, and scalable engagement—drove sustainable growth. Omio maintained strong ROAS and profitability across diverse markets.
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
Kintegra helped Asianet boost YouTube channel growth using digital marketing and AI automation. The team optimized video keywords, tags, and... playlists to improve search rankings. They changed ad placements and enhanced video quality for better retention. In three months, Asianet saw YouTube views triple and revenue increase 4.5 times. Subscriber count also grew significantly, showing strong channel performance.
SHE Media wanted to stand out in a crowded programmatic ad market. They needed custom solutions to improve bid performance... and CPM efficiency for their sales team. SHE Media used Magnite’s Preferred Price Reduction technology to create tailored programs for buyers. This helped them address specific campaign KPIs like viewability. The solution strengthened relationships with key advertising partners.
WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.
BreakRoom used Epom DSP to introduce programmatic advertising to betting, iGaming, and FinTech brands in East Africa. Most local brands... relied only on Google Ads and Meta, lacking exposure to programmatic options. BreakRoom focused on media buying, guiding clients through one campaign at a time and building trust. Epom's white-label access and strong support helped BreakRoom offer a transparent, branded experience. The team is preparing for growth as more clients adopt programmatic, especially during the football season.
Sokal used Dstillery’s Predictive Bidding to improve ad campaign results. The agency wanted to reach car buyers without third-party cookies.... They ran display, dynamic display, and video ads. Predictive Bidding, powered by ID-free targeting, outperformed ID-based targeting. Sokal saw 59% better CPM for video, 61% better CPM for display, and 75% better CPM for dynamic display.
The Latest Cross Channel Advertising Deployments delivering value in Consumer Electronics
Shokz
- Consumer Electronics
- Medium
Austin, USA
Shokz used The Trade Desk to run an omnichannel campaign in Japan. The campaign combined digital out-of-home, connected TV, audio,... display, and online video. Shokz saw a 45% increase in sales conversion rate and a 54% uplift in add-to-cart rate. Brand awareness rose by 19%. The campaign reached millions through multiple channels and proved that upper-funnel media can drive measurable business results.
Driving ROI and results: Understanding the Impact of Cross Channel Advertising in Education
Universidade Estácio de Sá
- Education
- Large
Rio de Janeiro, Brazil
Criteo helped Universidade Estácio de Sá boost assisted enrollments by 64% during Brazil’s back-to-school peak. The university used Criteo’s AI-driven... audience modeling and dynamic course ads to reach more qualified prospects. Campaigns delivered over 18,000 assisted sign-ups, a 50% increase, at 50% lower cost. Enrollment completion rates rose by 15%. Criteo also cut cost per website user by 41% compared to other platforms.
Microsoft Customer and Partner Solutions (MCAPS)
- Information Technology And Services
- Very Large
Redmond, USA
Microsoft Customer and Partner Solutions (MCAPS) used Power Automate Process Mining to improve their demand generation process. The team analyzed... event log data and used Copilot to find bottlenecks and inefficiencies. They discovered that 20% of cases required rework and the review loop was the main bottleneck. By automating steps with Power Automate and Copilot, they expect to cut the process timeline from 12 weeks to 8 weeks. This case highlights the impact of AI-driven process mining and automation for marketing operations.
The Latest Cross Channel Advertising Deployments delivering value in Consumer Goods
Zinus
- Consumer Goods
- Medium
San Leandro, USA
Zinus used Skai’s Strategic Consulting team to boost growth in new Amazon categories. The team wanted to expand beyond mattresses... into sofas, bed frames, and toppers. Skai delivered a six-week analysis covering keyword audits, advertising structure, and competitive benchmarking. Zinus received a detailed playbook and full-day training for their team. They quickly began implementing changes and secured leadership support for further improvements.
