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Driving ROI and results: Understanding the Impact of Local Marketing in Marketing And Advertising

 

ZAG Interactive - Marketing And Advertising - Small

Glastonbury, USA

MotionPoint helped ZAG Interactive automate website localization for financial clients. ZAG used MotionPoint to streamline multilingual content workflows and reduce... manual work. The integration with Kentico and Umbraco CMS made translation faster and easier. ZAG improved client satisfaction and engagement with efficient multilingual site launches. The partnership let ZAG focus on growth and offer scalable digital experiences.

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Zoek - Marketing And Advertising - Medium

Irvine, USA

Synup helped Zoek, a marketing agency, solve client frustration caused by poor support from their previous SEO platform. Zoek switched to... Synup for proactive, personalized support and an easy-to-use white-label platform. Clients now manage listings, reviews, and business info in one place. Zoek saw a 73% increase in website visits, 152% more direction requests, and 62% more call requests. The dedicated support and intuitive dashboard made a big impact for Zoek and their clients.

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Wunderman Thompson - Marketing And Advertising - Very Large

New York, USA

Smartcat’s translation platform helped Wunderman Thompson increase translation output by 30%. The eCommerce team faced challenges with consistency, tight deadlines,... and repetitive content. Smartcat’s automated workflows and translation memory streamlined localization for Amazon product pages. The platform enabled faster project delivery and improved quality with adaptive AI translation. Wunderman Thompson managed more projects with the same resources, boosting efficiency and revenue-driving results.

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Fanbase Digital Agency - Marketing And Advertising - Small

USA

ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.

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iProspect - Marketing And Advertising - Large

London, UK

iProspect analyzed over 1,000 top finance keywords in the UK to assess Google's People Also Ask (PAA) results. They found that... 55.1% of financial PAAs returned non-UK content, with US sites dominating 50.5% of the time. Personal finance and insurance queries often showed few UK-specific results, even for highly local terms. The study highlights a major geo-skew in Google's PAA for UK finance searches. iProspect recommends focusing on Featured Snippets for better local SEO impact.

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Local Marketing in Action in Other Industries

Almora - Small

Almora uses Storemapper to help customers find their products. The store locator app is easy to install and customizable. Almora... benefits from increased visibility and more sales. Storemapper supports Almora in connecting customers to retail locations. The solution is designed for businesses of all sizes.

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Matt M. - Small

Advice Local helped Matt M. with a service he needed for local SEO. Matt said this was exactly what he... was looking for. He found the solution matched his needs. He was satisfied with the results. The testimonial highlights the fit of Advice Local for local SEO needs.

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A global travel services company - Travel & Hospitality - Large

Phrase Orchestrator helped a global travel services company automate localization workflows. In just two weeks, the company reduced content review... time by 70%. Within three months, it doubled its multilingual content output. Project managers gained autonomy, removing developer bottlenecks. The company now scales content faster and at lower cost across 40 markets and 20 languages.

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Local Marketing in Action in Health Wellness And Fitness

 

DexaFit Scottsdale - Health, Wellness And Fitness - Small

Scottsdale, USA

BrightLocal helped DexaFit Scottsdale boost local discovery by 33% in six months. The wellness center used BrightLocal’s local SEO services... to target nearby cities and improve Google Business Profile engagement. Website clicks rose by 22.6%, driving directions by 23.1%, and mobile views by 32.8%. DexaFit secured the #1 local search spot for key wellness terms. The clinic became the top choice for health analytics in the Scottsdale area.

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Blossom Family Chiropractic - Health, Wellness And Fitness - Small

St. Petersburg, USA

Blossom Family Chiropractic used dbaPlatform to improve their local SEO. Their in-house team struggled with Google Maps and Google My... Business. dbaPlatform published regular updates to their listing. In six months, website visits more than doubled. Phone calls to the office increased a lot. Their Google Maps ranking reached the top 3-pack.

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World Gym - Health, Wellness And Fitness - Large

Los Angeles, USA

World Gym wanted better visibility for its locations online. Enspire For Enterprise helped them improve their local SEO. Now, 90%... of World Gym locations appear on the first page of Google search results. This increased their online presence and made it easier for customers to find them. The project focused on ranking for local searches.

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The Latest Local Marketing Deployments delivering value in Information Technology And Services

 

Jan - Information Technology And Services - Small

Jan joined OnTheGoSystems in October 2014 as part of the Toolset development team. He values the company's supportive team environment... and the chance to solve interesting challenges. Jan appreciates the flexibility to work from different locations and spend summers in the countryside. He describes OnTheGoSystems as having the best company culture he has experienced.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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Local Marketing in Action in Hospitality

 

Whitbread Restaurants - Hospitality - Large

Dunstable, UK

Yext Search Experience Cloud helped Whitbread Restaurants boost their online visibility. They saw a 55% increase in Google Search views... and a 52% rise in Google Maps views. Clicks on their listings grew by 33% year over year. Whitbread used Yext to manage over 18,000 listings and update thousands of business details. This made it easier for customers to find accurate information about their restaurants online.

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Escape Campervans - Hospitality - Medium

Los Angeles, USA

Flint Analytics helped Escape Campervans boost booking revenue by 40% year-over-year with targeted PPC campaigns. Escape struggled with broad ad... groups and unclear ROI before working with Flint. Flint rebuilt PPC campaigns to focus on high-demand locations and improved tracking. Within 18 months, Escape saw a 202% increase in overall revenue and an 11% return on ad spend. The company ramped up PPC spend by 600% due to strong results.

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The Local Marketing Blueprint for Better Selection Decisions in Retail

 

Orchestra - Retail - Large

Montpellier, France

Uberall helped Orchestra, a French children’s fashion retailer with 407 stores in 29 countries, boost online visibility and store visits. Before Uberall, Orchestra’s... location data updates took 48 hours, risking outdated information for customers. With Uberall, updates are instant across 40+ platforms, improving accuracy and brand trust. The platform centralized data, automated local SEO, and enabled local teams to run targeted campaigns. Orchestra saw a 42% increase in Google Business Profile views and 700,000 annual local website visits.

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But - Retail - Large

France

But used Digitaleo to boost store traffic and replace paper flyers with digital campaigns. The company wanted to measure the... impact of its Meta campaigns. Olivier Granda, head of e-commerce traffic acquisition, shared results from this digital shift. The new approach increased in-store visits and improved campaign tracking. Digitaleo helped But modernize its marketing and reduce print costs.

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Local Marketing in Action in Consumer Services

 

Floor Coverings International - Consumer Services - Large

Atlanta, USA

DevHub helped Floor Coverings International launch new franchise websites 14 times faster. The old WordPress setup required one hour per... site, but now all sites in a batch launch in under one hour. Corporate teams manage 300+ locations from a single dashboard. Franchisees can request local changes without developer delays. DevHub’s platform supports custom features and integrates with FCI’s marketing stack.

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Jimmy's Christmas light installation business - Consumer Services - Small

Jimmy used Whitespark's Local Rank Tracker to monitor his Christmas light installation business on Google. He showed his home address... on his Google Business Profile and saw a big drop in rankings for areas more than 15 miles away. When he hid his address again, his rankings in those service areas went back up. This case shows how changing address visibility can impact local SEO rankings. Whitespark's tool helped track these changes and results.

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The Local Marketing Blueprint for Better Selection Decisions in Financial Services

 

A global wealth management company - Financial Services - Large

MetaLocator helped a global wealth management company improve their local SEO. The company needed custom location pages for each office... and staff member. MetaLocator built SEO-optimized pages and an integrated branch locator. The company saw a 159% increase in website visits and a 110.3% rise in Google traffic. Search engine referrals grew from 22,476 to 46,231.

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The Latest Local Marketing Deployments delivering value in Manufacturing

 

Systemair - Manufacturing - Large

Skinnskatteberg, Sweden

Systemair used Crowdin to manage localization for over 40 languages. Before Crowdin, they relied on spreadsheets, which slowed their workflow... and made collaboration hard. Crowdin let their teams automate translation tasks and centralize project management. Now, Systemair supports 30+ languages and localizes content for more than 60 countries. Productivity increased and releases are faster with Crowdin's cloud-based platform.

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The Local Marketing Blueprint for Better Selection Decisions in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Local Marketing in Action in Telecommunications

Movistar - Telecommunications - Very Large

Localistico helped Movistar manage reviews and create SEO-optimised store pages for all locations. Movistar used Localistico's location management, store locator,... and reputation management tools. They improved customer engagement and boosted search rankings. Movistar became the telco leader in reviews per store. The solution made internal processes more efficient and increased store visibility online.

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The Local Marketing Blueprint for Better Selection Decisions in Hospital And Health Care

 

Health First - Hospital & Health Care - Large

Rockledge, USA

Health First used RIOSEO to manage online reputation and boost digital trust. They published over 30,000 verified patient reviews in... one year. 98% of providers now show patient feedback online. Provider engagement and ownership increased. Patients have more confidence and trust in Health First. Ratings are high across all locations.

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