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Driving ROI and results: Understanding the Impact of Local Marketing in Marketing And Advertising

 

Zoek - Marketing And Advertising - Medium

Irvine, USA
Whitelabel local listings management Client review monitoring and analytics Local listings management Client reporting and analytics

Synup helped Zoek, a marketing agency, deliver better results for their clients. Zoek switched to Synup for proactive, personalized support... and an easy-to-use whitelabel platform. Their clients could manage directory listings, monitor reviews, and update business info in one place. With Synup, Zoek saw a 73% increase in website visits, 152% more direction requests, and a 62% rise in call requests. The dedicated support team and dashboard made it easy to show value to clients.

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ClikTru - Marketing And Advertising - Small

USA
Citation management for legal SEO Automated local SEO reporting Local SEO Citation management

BrightLocal helped ClikTru, a local SEO agency for the legal industry, save over 60 hours each month. ClikTru used BrightLocal’s... citation building and reporting tools to automate manual SEO tasks. This allowed them to double their client base. The agency found BrightLocal’s local SEO focus and cost-effectiveness key to their growth. ClikTru now delivers faster, more accurate SEO results for legal clients across the USA.

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Fanbase Digital Agency - Marketing And Advertising - Small

USA
Custom marketing report creation Marketing analytics and reporting

ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.

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iProspect - Marketing And Advertising - Large

London, UK
SERP feature analysis for finance keywords Search engine optimization

iProspect analyzed over 1,000 top finance keywords in the UK to assess Google's People Also Ask (PAA) results. They found that... 55.1% of financial PAAs returned non-UK content, with US sites dominating 50.5% of the time. Personal finance and insurance queries often showed few UK-specific results, even for highly local terms. The study highlights a major geo-skew in Google's PAA for UK finance searches. iProspect recommends focusing on Featured Snippets for better local SEO impact.

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Localex - Marketing And Advertising - Small

Smartcat helped Localex post-edit 3,400,000 words in 10 days for a top technology client. Localex used Smartcat’s marketplace to quickly... scale their team to 130 linguists. Workflow automation let them manage the project with just four in-house managers. Collaborative features improved quality and communication. Smartcat supported multiple file formats and machine translation engines, streamlining the process.

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Local Marketing in Action in Other Industries

 

Matt M. - Small

Local SEO campaign management Customer engagement

Advice Local helped Matt M. with a service he needed for local SEO. Matt said this was exactly what he... was looking for. He found the solution matched his needs. He was satisfied with the results. The testimonial highlights the fit of Advice Local for local SEO needs.

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A global travel services company - Travel & Hospitality - Large

Localization workflow automation Localization management

Phrase Orchestrator helped a global travel services company automate localization workflows. In just two weeks, the company reduced content review... time by 70%. Within three months, it doubled its multilingual content output. Project managers gained autonomy, removing developer bottlenecks. The company now scales content faster and at lower cost across 40 markets and 20 languages.

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The Latest Local Marketing Deployments delivering value in Health Wellness And Fitness

 

Blossom Family Chiropractic - Health, Wellness And Fitness - Small

St. Petersburg, USA
Local SEO management for clinics Local SEO Customer engagement

Blossom Family Chiropractic used dbaPlatform to improve their local SEO. Their in-house team struggled with Google Maps and Google My... Business. dbaPlatform published regular updates to their listing. In six months, website visits more than doubled. Phone calls to the office increased a lot. Their Google Maps ranking reached the top 3-pack.

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World Gym - Health, Wellness And Fitness - Large

Los Angeles, USA
Local SEO optimization for franchises Search engine optimization

World Gym wanted better visibility for its locations online. Enspire For Enterprise helped them improve their local SEO. Now, 90%... of World Gym locations appear on the first page of Google search results. This increased their online presence and made it easier for customers to find them. The project focused on ranking for local searches.

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Recent adoption and success with Local Marketing software in Retail

 

schuh - Retail - Large

Livingston, UK
Local SEO management for retail stores Multi-location review management Local SEO Customer engagement

Uberall helped schuh boost local SEO for over 120 stores in the UK and Ireland. Schuh used Uberall to manage... store listings, reviews, and local content from one platform. They saw a 60% increase in Google Maps impressions and a 26% rise in store page sessions. Click-through rate for 'store' queries jumped from 4.8% to 11.2%. Schuh also improved review management and store profile completeness. These changes led to more store visits and higher customer engagement.

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Pop-up retailer (unnamed) - Retail - Large

Rio SEO used Local Pages, Local Listings, and Local Reporting to help a pop-up retailer boost search visibility for 1,400 seasonal locations. The retailer faced... indexing and ranking issues due to Google Business Profile restrictions and poor locator page optimization. Rio SEO automated listings, improved local SEO, and created dynamic locator pages. Results included a 400% increase in coupon redemption, 19.4% lift in search visibility, and higher search rankings. Website clicks from local listings rose 22.6% year-over-year.

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The Latest Local Marketing Deployments delivering value in Information Technology And Services

 

Jan - Information Technology And Services - Small

Employee experience and culture feedback Employee engagement

Jan joined OnTheGoSystems in October 2014 as part of the Toolset development team. He values the company's supportive team environment... and the chance to solve interesting challenges. Jan appreciates the flexibility to work from different locations and spend summers in the countryside. He describes OnTheGoSystems as having the best company culture he has experienced.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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Recent adoption and success with Local Marketing software in Consumer Services

 

Floor Coverings International - Consumer Services - Large

Atlanta, USA
Franchise website management Bulk website launch automation Website management Franchise operations

DevHub helped Floor Coverings International launch new franchise websites 14 times faster. The old WordPress setup required one hour per... site, but now all sites in a batch launch in under one hour. Corporate teams manage 300+ locations from a single dashboard. Franchisees can request local changes without developer delays. DevHub’s platform supports custom features and integrates with FCI’s marketing stack.

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Jimmy's Christmas light installation business - Consumer Services - Small

Jimmy used Whitespark's Local Rank Tracker to monitor his Christmas light installation business on Google. He showed his home address... on his Google Business Profile and saw a big drop in rankings for areas more than 15 miles away. When he hid his address again, his rankings in those service areas went back up. This case shows how changing address visibility can impact local SEO rankings. Whitespark's tool helped track these changes and results.

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Local Marketing in Action in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil
Cloud-based live media production Metadata automation for video content Media production automation Cloud migration

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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The Local Marketing Blueprint for Better Selection Decisions in Telecommunications

Movistar - Telecommunications - Very Large

Localistico helped Movistar manage reviews and create SEO-optimised store pages for all locations. Movistar used Localistico's location management, store locator,... and reputation management tools. They improved customer engagement and boosted search rankings. Movistar became the telco leader in reviews per store. The solution made internal processes more efficient and increased store visibility online.

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Recent adoption and success with Local Marketing software in Medical Practice

Dr. Lee J. Simon - Medical Practice

ASAPmaps helped Dr. Lee J. Simon, a dentist in Erie, sync business information across 50+ directories. This made contact details... consistent and improved Google My Business presence. Weekly posts and photos increased engagement. Review management boosted SEO. After one year, map views rose by 50%, photo views by 430%, and website visits by 53%. ASAPmaps influenced $81,862 in potential revenue, delivering a 3328% ROI.

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The Latest Local Marketing Deployments delivering value in Financial Services

 

A global wealth management company - Financial Services - Large

SEO-optimized location page creation Staff profile landing page management Local SEO Website personalization

MetaLocator helped a global wealth management company improve their local SEO. The company needed custom location pages for each office... and staff member. MetaLocator built SEO-optimized pages and an integrated branch locator. The company saw a 159% increase in website visits and a 110.3% rise in Google traffic. Search engine referrals grew from 22,476 to 46,231.

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Local Marketing in Action in Manufacturing

 

Systemair - Manufacturing - Large

Skinnskatteberg, Sweden
Localization project management Multilingual content translation Localization management Content translation

Systemair used Crowdin to manage localization for over 40 languages. Before Crowdin, they relied on spreadsheets, which slowed their workflow... and made collaboration hard. Crowdin let their teams automate translation tasks and centralize project management. Now, Systemair supports 30+ languages and localizes content for more than 60 countries. Productivity increased and releases are faster with Crowdin's cloud-based platform.

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The Local Marketing Blueprint for Better Selection Decisions in Hospitality

Accor - Hospitality - Very Large

Issy-les-Moulineaux, France
Digital acquisition strategy optimization Localized content management at scale Search engine optimization Content management

Yext helped Accor boost its digital presence. Accor saw a 30% increase in Listings impressions and 38% year-over-year growth in... website clicks. The company doubled its destination page conversion rate and increased unbranded search traffic to 56%. Accor created 100,000 landing pages in 18 languages, driving a 109% rise in Google impressions and a 103% increase in click-through rates. Real-time hotel status updates and reduced paid search reliance improved efficiency.

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Driving ROI and results: Understanding the Impact of Local Marketing in Hospital And Health Care

Five of the Top 10 U.S. Health Insurers - Hospital & Health Care - Very Large

MotionPoint helped five of the top 10 U. S. health insurers reach more Spanish-speaking customers. The solution automated website translation...and offered human translation for emotional content. Insurers reduced IT effort and costs while engaging new markets. MotionPoint enabled HIPAA-compliant, localized web and omnichannel experiences. Insurers improved customer support and satisfaction with multilingual content.

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