Real-World Case Studies and Customer Success Stories with OpenX

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.
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Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.
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OpenX helped Kiplinger boost ad spend by 3X using private marketplace deals. Kiplinger first used OpenX’s header bidding, which led to high win rates and strong CPMs. They then adopted OpenX PMPs and... scaled demand with Multi-Publisher PMPs. Kiplinger also became an early Real-time Guaranteed partner, securing revenue-guaranteed programmatic deals. This strategy improved monetization and brought more quality demand.
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Venatus Media used OpenX as a header bidder and PMP partner for their 970×250 ad units. The OpenX team, including a yield specialist, helped Venatus set a floor price strategy. This partnership led t...o a 25% increase in programmatic revenue. Venatus also saw CPMs double in their PMP campaigns.
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Under Armour's integration of OpenX's Ad Exchange boosted ad fill and revenue across 160M users on fitness apps, enhancing monetization with seamless technology integration.

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device campaign performance. They used high-quality, premium mobile inventory.... Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.
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Liftoff used OpenX's opt-in video to improve mobile app campaign results. By using OpenX's bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more engag...ed users and better conversions than other ad formats. The approach also boosted post-install activity. Liftoff found that letting users choose to watch ads led to a better experience and higher performance.
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JustPremium used OpenX PMP to grow their Private Marketplace and Rich Media marketplace. They set up inventory packages for direct buyers, improving transparency and performance. This led to 70% fast...er ad load times. Gross revenue increased by 12%. The partnership helped JustPremium scale their marketplace globally and made it easier to buy unique ad units.
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OpenX helped a leading telco company improve cell phone plan sales. The company used data-driven deal IDs and supply-side targeting tactics. These included run-of-network deals and targeting shoppers... searching for plans. The campaign achieved a display CPA 48% lower than the benchmark. Video CPA was twice as efficient as the benchmark.
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OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.
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OpenX helped a national QSR brand target competitor customers using supply-side targeting in their video campaigns. The campaign generated $591,000 in extra revenue in one month. Total sales reached ...$5.2 million. The brand saw strong reach and return on ad spend. OpenX's platform enabled effective audience targeting and campaign results.
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OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran for three months. They saw a 3x increase in impression delive...ry against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.
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OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.
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