CustomerLabs CDP: Use-Cases, Insights and Reviews | 2025 Cuspera

CustomerLabs First-Party Data Ops helped Cookd solve high customer acquisition costs and low purchase value. Cookd used Meta as the main channel and wanted more high-value customers. They set up life...long cookies and custom conversion events based on average order value. This improved tracking and campaign optimization. Cookd saw a 35% increase in ROAS and a 45% decrease in CPP after using First-Party Data Ops.
Show More..

CustomerLabs helped Dundas Life improve retargeting and lower cost per lead using first-party data operations. Dundas Life used Conversion API to boost event match quality from 3 to 7 out of 10. They... improved audience match rates by 2X, cutting cost per lead by 67% and doubling lead acquisition. For top-of-funnel campaigns, 1% lookalike audiences reduced lead costs by 60% with no extra ad spend. These changes made their ad performance much better.
Show More..

First-Party Data Ops helped a healthcare brand lower cost per purchase (CPP) for two products in e-commerce. The brand needed to reduce CPP for Product A and Product B, each with different price poin...ts. They set up custom conversion events for each product and ran separate Meta ad campaigns. This trained Meta's algorithm for better product-level optimization. Using first-party data, they built custom audiences beyond 28 days and improved audience match rates. They also restructured campaigns to exclude overlapping audiences and added cost caps to control CPP.
Show More..

CustomerLabs helped Mirali, a kids' clothing brand, scale their D2C business using first-party data signals and Meta optimization. Mirali faced challenges with Shopify CAPI limitations and campaign s...aturation, which stalled their growth. By implementing custom conversion events, structured campaigns, and retargeting strategies, Mirali improved event match quality and targeted high-value customers. In just 90 days, Mirali scaled their campaigns by 3.7X, with 200% more purchases and 25% of those being high AOV sales.
Show More..

MNMLST used a new approach to campaign optimization by ditching Shopify CAPI. They created custom conversion events based on average order value and product categories. This helped train the Meta alg...orithm to target the right customers. As a result, they increased higher AOV purchases and attracted more female customers. MNMLST achieved their business goals and scaled hero products across all categories.
Show More..

CustomerLabs 1PD Ops helped W for Woman use first-party data to boost e-commerce growth. The team unified their martech stack and migrated from Google Tag Manager to Shopify with no loss in campaign ...performance. They used attribution reports to guide decisions and built custom funnels to track user journeys. By focusing on high average order value (AOV) purchasers, they trained ad algorithms for better results. Custom conversion events let them measure new and repeat customer purchases, optimizing campaigns for higher value and profit.
Show More..