Tealium IQ Tag Management: Product updates, Customer stories, and Insights | 2026 Cuspera

Tealium's Customer Data Platform helped Mutual of Omaha use first-party data for real-time personalization. The company unified policy data from many sources to build complete customer profiles. Teal...ium's CDP made this data available instantly on the website, enabling targeted cross-selling. The solution addressed strict security needs and kept event volume costs low. Mutual of Omaha now delivers relevant product offers to customers at the right time.
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Tealium helped a leading US healthcare organization implement HIPAA-compliant data collection and analytics. The organization lost key analytics tools after new OCR guidance in 2022, creating a gap i...n patient insights. They needed to restore visibility into digital behavior and maintain compliance. A cross-functional team evaluated vendors and chose Tealium. Tealium's solution enabled secure, compliant data collection and actionable insights for better digital experiences.
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Tealium’s Customer Data Platform helped M1, a leading Singapore telecom provider, unify customer data and break down data silos. M1 used Tealium to create real-time, personalized messaging across web..., email, and mobile channels. This led to higher conversions, with 89% of users moving smoothly through key funnel steps and conversion rates for some groups nearly doubling to 7.37%. M1 now processes 700,000 daily events and delivers 77,000 personalized recommendations each day, earning $200,000 in media value annually.
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Tealium AudienceStream Customer Data Platform helped ABN AMRO boost click-through rates by up to 280% on owned channels. The bank used Tealium to unify first-party customer data and deliver personali...zed, real-time content in online and mobile banking. This improved customer engagement and dialogue, while maintaining strict privacy standards. ABN AMRO enhanced its digital banking experience without complex data science models.
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Tealium’s CDP helped a global automaker improve digital marketing. The company linked CRM email data with website visits using UTM parameters. They used Conversions API and Meta Pixel to track events... and improve attribution. Lookalike audiences were created for better ad targeting. Results included an 82% capture rate of EDM link users, a 29% boost in contact conversions, a 20% increase in brochure downloads, and a 37% reduction in cost per acquisition for lookalike audiences.
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