Piwik PRO Overview

Piwik PRO Analytics Suite addresses the challenge of fragmented marketing insights by unifying data across web, app, and campaign performance. This digital analytics platform offers businesses a comprehensive view of their marketing efforts, enabling informed decision-making. It effectively consolidates various data streams, providing actionable insights that drive improved marketing outcomes. By integrating data activation capabilities, Piwik PRO ensures that organizations can seamlessly transition from analysis to action, optimizing their marketing strategies based on a holistic understanding of performance metrics. This solution is particularly beneficial for enterprises aiming to enhance data-driven marketing initiatives while maintaining control over their data privacy.

Use Cases

Customers recommend Engagement Management, Campaign Management, Content Management, as the business use cases that they have been most satisfied with while using Piwik PRO.

Other use cases:

  • Social Media Analytics
  • Lead Analytics
  • Advertisement
  • Training & Onboarding
  • Helpdesk Management
  • Communication Management
  • Channel Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Piwik PRO.

Other priorities:

  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Build Brand Awareness
  • Scale Best Practices
  • Increase Sales & Revenue
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Piwik PRO Use-Cases and Business Priorities: Customer Satisfaction Data

Piwik PRO works with different mediums / channels such as Website. Mobile. and Mobile App.

Piwik PRO's features include Dashboard, Personalization, Widgets, etc. and Piwik PRO support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Piwik PRO analytics capabilities include Analytics, and Custom Reports.

Reviews

"...In particular, the nightly email reports keep the design and account staff engaged with the sites and give them a 'big picture' view...." Peer review by Erik R., Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...The problem Piwik solved for us was the tracking of engagements across multiple domains, which Google, and many others could simply not handle...." Peer review by John R. S., Marketing and Advertising
"...Currently it's just one person in our organization who's working with Piwik PRO to analyze the efficiency of our marketing campaigns on social media...." Peer review by C-Level Executive in Sales
"...Piwik PRO Marketing Suite provides analytics, tag management, content personalization and data activation tools tailored to the individual needs of enterprise clients...." Peer review from Featured Customers

Piwik PRO, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Piwik PRO Analytics Suite offers flexible analytics for marketers and analysts, ensuring user privacy at every step. Modern analytics are made simple with this comprehensive suite.

Popular Business Setting

for Piwik PRO

Top Industries

  • Information Technology and Services
  • Computer Software
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Piwik PRO is popular in Information Technology And Services, Computer Software, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Large Enterprise.

Piwik PRO Customer wins, Customer success stories, Case studies

How can Piwik PRO enhance your Engagement Management process?

What benefits does Piwik PRO offer for Campaign Management?

What makes Piwik PRO ideal for Content Management?

What Are the key features of Piwik PRO for Social Media Analytics?

What solutions does Piwik PRO provide for Lead Analytics?

16 buyers and buying teams have used Cuspera to assess how well Piwik PRO solved their Digital Analytics needs. Cuspera uses 1231 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

 

Shepherd Center - Hospital & Health Care - Medium

Atlanta, USA

Shepherd Center used Piwik PRO to meet HIPAA requirements for analytics. The hospital replaced Google Analytics with Piwik PRO for better privacy and easier data control. They rebuilt their patient r...eferral page, which led to a 215% increase in page views and a 40% rise in online referrals. The team also saw a 43% increase in opt-in rates for tracking consent. Integrations with Looker Studio and Google Ads improved their digital marketing and reporting.

 

Rochester Regional Health - Hospital & Health Care - Large

Rochester, USA

Piwik PRO helped Rochester Regional Health switch from Google Analytics to a HIPAA-compliant analytics platform. The team needed to track patient data securely and meet strict healthcare privacy rule...s. Piwik PRO made the transition easy, with a familiar interface and secure Azure cloud hosting. Rochester used analytics to improve campaign performance and centralize content, leading to exponential traffic growth. The platform also supported SEO tracking and enhanced user experience across digital channels.

 

DKMS - Non Profit Organization Management - Large

Cologne, Germany

Piwik PRO helped DKMS achieve GDPR and TTDSG compliance for their global websites. DKMS used Piwik PRO to optimize donor registration funnels, leading to a 3% increase in conversions on the US site. ...The analytics suite enabled campaign tracking without noncompliant third-party scripts. DKMS digital teams now test and improve online campaigns while respecting data privacy. The platform's advanced funnel reporting and consent management support DKMS's mission to fight blood cancer.

Global Financial - Banking - Very Large

Piwik PRO On-Premises gave Global Financial full data ownership and privacy protection. The bank needed secure analytics without JavaScript tracking or code changes. Piwik PRO enabled daily reporting..., log-based analytics, and integration with a third-party data warehouse. The solution met strict privacy rules and supported high-traffic scaling. Global Financial now gets daily reports on product page performance and website success in different languages.

 

XS4ALL - Internet - Medium

Amsterdam, Netherlands

XS4ALL switched from Adobe Omniture to Piwik PRO Analytics Suite to improve privacy, security, and data ownership. They needed GDPR compliance and the ability to track users across devices without sh...aring data with third parties. Piwik PRO enabled them to combine online and offline data, optimize marketing spend, and reduce call center volume. The platform was easier to use, improved cooperation between teams, and provided high-touch support. XS4ALL gained full control over their analytics and enhanced customer satisfaction.

 

Rawlplug - Manufacturing - Large

Wroclaw, Poland

Piwik PRO helped Rawlplug, a global manufacturer, fix major data gaps in their analytics. Their old tool, Google Analytics 4, missed key traffic sources and misattributed sales. After switching to Pi...wik PRO, Rawlplug increased traffic attribution accuracy from 30% to 95%. They now track nearly 100% of online transactions to specific sources. The sales and product teams use these insights to personalize communication and spot trends. Piwik PRO also supports GDPR compliance and enables more targeted marketing.

Key concepts and terms in Piwik PRO

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Frequently Asked Questions(FAQ)

for Piwik PRO

What is Piwik PRO?

Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.

Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.

Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.

What is Piwik PRO used for?

Piwik PRO is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Campaign Management and Content Management .

What are the top features of Piwik PRO?

Dashboard, Personalization and Widgets are some of the top features of Piwik PRO.

Who uses Piwik PRO?

Piwik PRO is used by Information Technology And Services, Computer Software and Marketing And Advertising among other industries.

What are Piwik PRO alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Piwik PRO.

Where is Piwik PRO located?

Piwik PRO is headquartered at ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland.
lightning

Peers used Piwik PRO for engagement management and campaign management

Piwik PRO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.52/5

Read Reviews (273)
Custom Reports

4.35/5

Read Reviews (341)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.52/5

Read Reviews (273)
Custom Reports

4.35/5

Read Reviews (341)

Software Failure Risk Guidance

?

for Piwik PRO

Overall Risk Meter

Low Medium High

Top Failure Risks for Piwik PRO

Piwik Pro News

Product

Were introducing Piwik PRO MCP Beta get answers from your data without building a single report

Piwik PRO has launched the MCP Beta, enabling users to query analytics data directly through AI tools like Claude without building reports. This feature allows marketing teams to access data insights and manage tracking with ease, enhancing efficiency and reducing repetitive tasks. MCP Beta is available for early adopters, offering a seamless integration of analytics and AI for improved data accessibility.

Awards

Piwik PRO recognized as the Emerging Partner of the Year by Acquia

Piwik PRO has been recognized as the Emerging Partner of the Year by Acquia in their 2025 Partner Awards. This accolade highlights Piwik PRO's collaboration with Acquia to deliver advanced analytics and personalization capabilities while ensuring data privacy and compliance. The partnership enables organizations, especially in regulated sectors, to integrate analytics within Acquia's digital experience platform, enhancing marketing outcomes without compromising data control.

Product

Piwik PRO Launches UAE Data Centre to Support MENA Customers

Piwik PRO has launched a new data centre in the United Arab Emirates to enhance its service for customers in the Middle East and North Africa. This expansion supports regional compliance with privacy regulations like the UAE PDPL and GDPR, and aligns with the UAE's digital transformation goals. The data centre aims to provide secure, scalable hosting solutions for diverse sectors, including finance and healthcare.

Product

Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

Piwik PRO has introduced a new pricing model for its Analytics Suite, effective August 4, 2025. The Business plan, starting at 35 per month, offers enhanced privacy compliance and integrates analytics, tag management, data activation, and consent management. The Enterprise plan is now tiered to cater to varying organizational needs, emphasizing scalability and privacy. Existing customers will transition smoothly with migration assistance.

Piwik Pro Profile

Company Name

Piwik Pro

Company Website

https://piwik.pro/

Year Founded

2013

HQ Location

ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland

Employees

101-250

Social

Financials

SERIES A