Real-World Case Studies and Customer Success Stories with Piwik PRO

Piwik PRO On-Premises gave Global Financial full data ownership and privacy protection. The bank needed secure analytics without JavaScript tracking... or code changes. Piwik PRO enabled daily reporting, log-based analytics, and integration with a third-party data warehouse. The solution met strict privacy rules and supported high-traffic scaling. Global Financial now gets daily reports on product page performance and website success in different languages.
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Piwik PRO helped Bank Ochrony Środowiska (BOŚ) replace Google Analytics due to privacy and GDPR concerns. BOŚ needed a secure,... privacy-compliant analytics platform to support business and marketing decisions. Piwik PRO enabled BOŚ to track the full customer journey, analyze user behavior, and optimize product and marketing strategies. The bank used custom reports, dashboards, and scheduled reports to boost productivity and gain actionable insights. BOŚ improved conversion tracking, enhanced user experience, and increased the effectiveness of its marketing and product teams.
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Piwik PRO helped DKMS achieve GDPR and TTDSG compliance for their global websites. DKMS used Piwik PRO to optimize donor... registration funnels, leading to a 3% increase in conversions on the US site. The analytics suite enabled campaign tracking without noncompliant third-party scripts. DKMS digital teams now test and improve online campaigns while respecting data privacy. The platform's advanced funnel reporting and consent management support DKMS's mission to fight blood cancer.
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Piwik PRO helped DKMS, a global non-profit, achieve GDPR-compliant analytics across seven countries. DKMS replaced Google Analytics to ensure privacy... and optimize donor registration funnels. Using advanced funnel reporting, they identified and fixed drop-off points, leading to a 3% increase in US donor form conversions. The platform enabled DKMS to track and improve online campaigns without noncompliant third-party scripts. DKMS now uses data-driven insights to boost donor registrations and fundraising campaigns.
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TecAlliance used Piwik PRO Analytics and Tag Manager to collect data on how users interacted with their TecDoc Catalogue. Before, they had... no insight into which features mattered most to users or how the catalogue was used. With the new analytics, they tracked user actions, search keywords, and device usage. This data helped them improve the catalogue, speed up the product, and enhance the experience on desktop, mobile, and web. They also gave suppliers better advice on product placement. These changes increased customer loyalty and saved time for both users and suppliers.
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ŠKODA AUTO used Piwik PRO Analytics Suite to track employee engagement with HR apps and their intranet, ŠKODA Space. Before, they lacked... data on how staff accessed payroll and policy documents. With Piwik PRO, they gained clear reports on app usage and campaign reach. The platform met strict data security needs and improved intranet adoption. ŠKODA AUTO now delivers more relevant information to employees and reduces errors in custom SAP Fiori Applications.
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Piwik PRO Analytics Suite helped Candid achieve full GDPR compliance across all their brands. Candid replaced Google Analytics to ensure... privacy-first data collection and consent management. 40% of visitors consented to marketing activities after implementation. The marketing team used analytics to track downloads, campaign results, and user engagement. Optimizing article length led to a 15% drop in bounce rate and higher engagement.
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Piwik PRO Analytics Suite helped Three Palms Media manage analytics for many websites. The agency struggled with Google Analytics and... Matomo due to lack of support and technical challenges. Piwik PRO offered dedicated support and an easy-to-use dashboard. This saved time and resources for the team. They gained full data ownership and peace of mind with reliable help.
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AUSSDA used Piwik PRO Analytics to track website traffic and measure marketing channel effectiveness. They needed a GDPR-compliant solution that... did not require heavy IT resources. Piwik PRO provided secure analytics and helped AUSSDA improve their website content. The platform allowed them to show progress to funders and optimize their communication strategy. AUSSDA valued the data security and privacy compliance offered by Piwik PRO.
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Piwik PRO Analytics Suite helped the Government of the Netherlands improve how it informs citizens. The platform enabled complex analysis... of 10,000+ content pages and managed millions of daily visits during the COVID-19 crisis. Privacy controls ensured citizen trust and secure data storage. Analysts used custom variables and segments to optimize content and measure helpfulness. The easy-to-use interface supported a shift to a more data-driven culture across government departments.
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Sana Commerce used Piwik PRO Analytics Suite to collect unsampled, non-aggregated data on customer behavior. They needed a flexible analytics... platform to help clients optimize web stores and improve user experience. Piwik PRO enabled advanced data collection, faster implementation, and integration with other data sources. Sana Commerce built their own analytics tool, Sana Commerce Insights, powered by Piwik PRO. Over 80 customers now use this tool to analyze the full customer journey and enhance omnichannel experiences.
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Piwik PRO helped Nettium track user journeys across gaming apps and websites. Nettium needed strong data security and full control,... which Google Analytics could not provide. After a successful proof of concept, Nettium adopted Piwik PRO Analytics Suite. The team used custom reports, dashboards, and integrations with Microsoft BI and Tableau. With A/B testing and data-driven changes, Nettium increased conversions by 28%.
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The Anne Frank House used Piwik PRO Analytics Suite to improve its website for over one million annual visitors. The museum wanted... to make ticket buying easier and provide better educational content. Piwik PRO helped staff track visitor behavior, segment audiences, and optimize the ticket section. Visits to the English ticket shop rose from 230 to 2388 in three days, boosting ticket sales. The museum now uses data to guide content, language options, and budget decisions.
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Piwik PRO helped Inplay Matrix, Asia's largest iGaming distributor, gain user-level analytics and improve button conversions. The company switched from... Google Analytics to Piwik PRO for better data control and privacy compliance. With Piwik PRO, Inplay Matrix tracks detailed user flows, filters bot traffic, and optimizes website usability. The platform's integration with Kibana and privacy-by-design features support strict industry regulations. Inplay Matrix now makes data-driven decisions and detects fraudulent activity more effectively.
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ICTRecht switched from Google Analytics to Piwik PRO to address privacy and GDPR compliance concerns. The legal services firm valued... Piwik PRO’s EU data hosting, customizable tracking, and integrated Consent Manager. With help from Piwik PRO’s team, ICTRecht migrated analytics and integrated tools like HubSpot and HotJar. The new dashboards gave them better insights into user behavior and campaign performance. These analytics now guide website redesigns and ongoing marketing improvements.
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Swile used Piwik PRO to comply with GDPR and improve marketing analytics. They switched from Universal Analytics to Piwik PRO... for better privacy and easier integration with Google Ads and Tag Manager. The platform helped Swile track conversions, segment users, and optimize user journeys. Swile now trusts their data more and makes better marketing decisions. Integrations with Looker Studio and Google Search Console improved reporting and campaign tracking.
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Piwik PRO Analytics Suite helped Acrolinx track user behavior and optimize its AI content platform. Acrolinx used analytics to identify... unused features and improve user experience. The company tracked single-page applications and protected user privacy. With flexible reporting, Acrolinx found areas for product enhancement. Product and service quality increased by 14.8%.
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Piwik PRO Analytics Suite helped DFS Deutsche Flugsicherung improve their recruitment process. DFS used analytics to track applicant behavior and... optimize HR marketing campaigns. They identified which channels and regions brought the best candidates. Weekly and monthly reports let DFS adjust ad spend and campaign focus. As a result, DFS streamlined hiring, increased suitable applications, and made recruitment more cost-effective.
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Piwik PRO Analytics Suite helped a leading online grocery retailer in Western Europe prepare for GDPR. The client used Piwik... PRO Consent Manager to collect visitor consents and ensure data privacy. They optimized their website, reducing steps to key goals by 35%. Newsletter subscriptions rose by 17%. After improving the consent pop-up, the rate of users agreeing to data processing increased from 6% to 36%. The client gained valuable insights for both online and offline marketing.
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Wien Energie used Piwik PRO to improve customer engagement and loyalty. The company adopted analytics, tag management, and consent management... tools to personalize interactions and automate marketing. Personalized info bars and targeted emails increased conversions and newsletter signups. The solution helped reduce abandonment rates and boosted loyalty program participation. Piwik PRO enabled data-driven decisions and better customer understanding.
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Moser Holding used Piwik PRO Analytics Suite to unify data from multiple departments and eliminate data silos. The company replaced... Google Analytics and other tools to get accurate, reproducible raw data for in-depth analysis. With Piwik PRO’s CDP, they created detailed customer segments and improved personalization. A test campaign achieved a 15% conversion rate for new subscriptions. Productivity increased across editorial, sales, and analytics teams.
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HDI Global SE used Piwik PRO to segment website visitors and analyze customer behavior. They built detailed customer profiles and... tracked user journeys with the Customer Data Platform. This helped them identify high-performing channels and optimize marketing spend. As a result, they increased conversions from forms and tariff calculators. Content is now tailored by region, improving brand perception and customer experience.
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Piwik PRO helped Aptar Group improve its marketing analytics. The marketing team now tracks user behavior and campaign performance across... channels like LinkedIn and X. Custom dashboards and detailed reports support faster, data-driven decisions. The platform’s advanced tracking and compliance features meet the team’s needs. Aptar Group uses these insights to refine strategy and prepare for future growth.
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Piwik PRO helped Rawlplug, a global manufacturer, fix major data gaps in their analytics. Their old tool, Google Analytics 4,... missed key traffic sources and misattributed sales. After switching to Piwik PRO, Rawlplug increased traffic attribution accuracy from 30% to 95%. They now track nearly 100% of online transactions to specific sources. The sales and product teams use these insights to personalize communication and spot trends. Piwik PRO also supports GDPR compliance and enables more targeted marketing.
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