ObservePoint is a Digital Analytics platform that helps to capture and validate every customer touch point and generates actionable insights. It helps to drive revenue growth and improve ROI. The application helps to establish automated process, for ease in marketing that requires the use of data-driven decisions.
ObservePoint ensures an effective return on the investment, the users can easily manage their marketing and analytics tags and as the platform assures a validate release cycle. With its test and monitor tagging tools, one can easily rely on automatic tagging features. ObservePoint notifies the user of any error in real-time. With its Appassurance feature, users can easily test the network requests from any given mobile application. This feature enables them to verify the presence of customer touch point and overall performance of analytics.
The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Moreover, due to its user-friendly interface, it helps to set certain tracking parameters and building campaign URLs and easily keep a tab of all the progress going on in a set campaign, all in one centralized interface.
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