About ObservePoint

ObservePoint is a Digital Analytics platform that helps to capture and validate every customer touch point and generates actionable insights. It helps to drive revenue growth and improve ROI. The application helps to establish automated process, for ease in marketing that requires the use of data-driven decisions.

ObservePoint ensures an effective return on the investment, the users can easily manage their marketing and analytics tags and as the platform assures a validate release cycle. With its test and monitor tagging tools, one can easily rely on automatic tagging features. ObservePoint notifies the user of any error in real-time. With its Appassurance feature, users can easily test the network requests from any given mobile application. This feature enables them to verify the presence of customer touch point and overall performance of analytics.

The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Moreover, due to its user-friendly interface, it helps to set certain tracking parameters and building campaign URLs and easily keep a tab of all the progress going on in a set campaign, all in one centralized interface.

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well ObservePoint solves your Digital Analytics needs.

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using ObservePoint.

Other priorities:

  • Improve Efficiency
  • Improve Digital And Social Presence
  • Grow Market Share
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Social Media Management , Digital Marketing , as the business use cases that they have been most satisfied while using ObservePoint.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.53/5

Read Reviews (5)

"...The combination of technical review and user engagement review is helpful, especially when used with other analytics tools...." Peer review by Analyst in Other
engaging and following up

4.12/5

Read Reviews (2)

Social Media Management

3.81/5

Read Reviews (2)

"...Digital Analytics and Governance Report...." Data Validation & Automation Testing Tools
social media analytics

3.81/5

Read Reviews (2)

Digital Marketing

3.88/5

Read Reviews (2)

"...This is fundamentally the most important data any digital marketer can have...." Peer review by Brion Hickey, Viator, Viator
PEER EXPERIENCES
Engagement Management with Website

4.53/5

Read Reviews (5)

"...The combination of technical review and user engagement review is helpful, especially when used with other analytics tools...." Peer review by Analyst in Other
engaging and following up

4.53/5

Read Reviews (2)

Social Media Management

3.81/5

Read Reviews (2)

"...Digital Analytics and Governance Report...." Data Validation & Automation Testing Tools
social media analytics

3.81/5

Read Reviews (2)

Digital Marketing

3.88/5

Read Reviews (2)

"...This is fundamentally the most important data any digital marketer can have...." Peer review by Brion Hickey, Viator, Viator

5+ more Business Use Cases

Our AI advisor, Wyz, harnessed 179 insights from peers and experts to help you assess how these ObservePoint use cases fit your Digital Analytics needs.

Popular Business Setting

for ObservePoint

Top Industries

  • Computer Software
  • Hospitality
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Peers used ObservePoint to Improve ROI and Increase sales & revenue

Peer and Expert Opinion on Features

for ObservePoint

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.46/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

4.46/5

Read Reviews (5)

IT and Other Capabilities

for ObservePoint

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.39/5

Read Reviews (21)
Data Export

3.97/5

Read Reviews (6)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.39/5

Read Reviews (21)
Data Export

3.97/5

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.76/5

Read Reviews (36)
Custom Reports

4.57/5

Read Reviews (39)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.76/5

Read Reviews (36)
Custom Reports

4.57/5

Read Reviews (39)

Failure Risk Guidance Security Report

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for ObservePoint

Overall Risk Meter

Low Medium High

Top Failure Risks for ObservePoint

Vendor Profile Details

Company Name

Observepoint

Year Founded

2007

HQ Location

251 W River Park Dr #300 Provo, Utah 84604

Employees

51-100

Social

Financials

Series B