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4.26 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(253 Reviews, Testimonials & Expert Opinions)
(253 Reviews, Testimonials & Expert Opinions)

VideoAssurance - Intelligent Video Analytics | ObservePoint

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About ObservePoint

ObservePoint is a Digital Analytics platform that helps to capture and validate every customer touch point and generates actionable insights. It helps to drive revenue growth and improve ROI. The application helps to establish automated process, for ease in marketing that requires the use of data-driven decisions.

ObservePoint ensures an effective return on the investment, the users can easily manage their marketing and analytics tags and as the platform assures a validate release cycle. With its test and monitor tagging tools, one can easily rely on automatic tagging features. ObservePoint notifies the user of any error in real-time. With its Appassurance feature, users can easily test the network requests from any given mobile application. This feature enables them to verify the presence of customer touch point and overall performance of analytics.

The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Moreover, due to its user-friendly interface, it helps to set certain tracking parameters and building campaign URLs and easily keep a tab of all the progress going on in a set campaign, all in one centralized interface.

Evaluating ObservePoint for your Digital Analytics need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 253 insights from peers and experts who used ObservePoint to help you determine how well it fits your Digital Analytics needs.

Peer and Expert Opinions
for ObservePoint


Improve ROI and Increase sales & revenue are the most popular goals peers achieved using ObservePoint .

Other goals:

  • Improve efficiency
  • Improve digital and social presence
See all goals See less goals


It is the best suited for website, offline, events, channels.

Other channels:

  • trade shows
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Peers recommend engagement management, digital marketing, advertisement, as the business processes that they have been most satisfied while using ObservePoint .

Read Peer and Expert Experience for Business Use Cases

Engagement management With Website

Engaging and following up

Digital marketing


Social media management

See allless Activities

Popular Business Setting
for ObservePoint

Top Industries

  • Computer Software
  • Hospitality
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Peers used ObservePoint to Improve ROI and Increase sales & revenue

Verify if it works for you

IT and Other Capabilities
for ObservePoint

  • Low
  • Medium
  • High


Data Import

Data Export


Email Support

24/7 Support

Chat Support

Phone Support


AI Powered


Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for ObservePoint

Vendor Profile Details

Company Name Observepoint
Year Founded 2007
HQ Location 251 W River Park Dr #300 Provo, Utah 84604
Employees 51-100
Financials Series B