Wistia Overview

This is a summary of the comprehensive capabilities and benefits of Wistia based on over 4640 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Wistia, BrightCove, Vidyard Video Platform, Cincopa, Hippo Video, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Wistia is right for your needs? Our Cuspera AI engine can evaluate how Wistia fits your specific business needs, industry, and context. Get your personalized assessment report today.

Wistia supports business activities such as:

  • Engagement Management
  • Content Management
  • Generation Of New Leads
  • Social Media Management
  • Advertisement

Wistia can help you with many business goals, such as Acquire Customers, Build Brand Awareness, Improve Brand Engagement, Enhance Customer Relationships, Improve ROI, etc. It can help manage these activities if you use Video Website and Social Media for these needs. As a solution, Wistia's capabilities include Video Hosting, Personalization, Recording, etc.

Wistia was founded in 2006. Computer Software Vertical is its biggest customer base.

Reviews

"Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we... do video. " - Alex Dunn

Cuspera Reviews

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4640 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Wistia.

Other priorities:

  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Grow Market Share
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Reduce Bounce
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using Wistia.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Video

4.85/5

Read Reviews (287)

"...Very easy to useIntegration with HubSpotAnalytics on video engagment..."
engaging and following up

4.84/5

Read Reviews (261)

"...Katherine Grace, another business consultant at Nextep, also creates engaging videos in place of typical follow-up calls...."
Content Management with Video

4.90/5

Read Reviews (125)

"...Leveraging video content for digital marketing...."
content curation

4.84/5

Read Reviews (35)

"...The near real time analytics (heat maps) that the platform shows are so helpful when creating video content...."
content sharing

4.56/5

Read Reviews (27)

"...Once the videos are uploaded, I send the sales team a link to each new video, and they share that link with their clients as they see fit...."
content publishing

4.77/5

Read Reviews (15)

"...It is an ideal tool for content creators who post Reaction videos as Soapbox records both the screen as well as webcam, because of which you can experience a split screen view...."
searching for content

4.52/5

Read Reviews (5)

"...Regardless of where they are in the setup process with their Form 3 printer, according to Jeremy, People can engage with content as they see necessary...."
content tracking

4.03/5

Read Reviews (2)

"...Tracking video content engagement on a very easy, yet granular level...."
Generation Of New Leads with Video and Website

4.98/5

Read Reviews (69)

"...We use it across our entire organization to generate leads from the (fairly expensive) videos we create...."
PEER EXPERIENCES
Engagement Management with Video

4.85/5

Read Reviews (287)

"...Very easy to useIntegration with HubSpotAnalytics on video engagment..." Peer review by Verified User, Professional in Marketing, Computer Software
engaging and following up

4.85/5

Read Reviews (261)

Content Management with Video

4.90/5

Read Reviews (125)

"...Leveraging video content for digital marketing...." Peer review by Shane S., Media Production
content curation

4.90/5

Read Reviews (35)

content sharing

4.90/5

Read Reviews (27)

content publishing

4.90/5

Read Reviews (15)

searching for content

4.90/5

Read Reviews (5)

content tracking

4.90/5

Read Reviews (2)

Generation Of New Leads with Video and Website

4.98/5

Read Reviews (69)

"...We use it across our entire organization to generate leads from the (fairly expensive) videos we create...." Peer review by Mike Wolpert, Founder, Social Jumpstart

55+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4640 insights from peers and experts to help you assess how these Wistia use cases fit your Video Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alex Dunn

Video and Media Specialist

Bluleadz

Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we do video. Testimonial By Alex Dunn

Whitney Deterding

Product Marketing Specialist

CoSchedule

With Wistia, we can easily manage product videos. If something in the CoSchedule app changes, we create a new video, replace it in Wistia, and it updates across our entire site. Now we don’t have to clean up a ton of video debt every time we make improvements to CoSchedule. By using Wistia, this pr...ocess is just one simple upload instead.

Testimonial By Whitney Deterding

Jeremy Needham

Customer Education Manager

Formlabs

By breaking the onboarding experience into smaller parts, customers have the opportunity to treat the content featured in the Wistia Channel like a workbook.” Testimonial By Jeremy Needham
CUSTOMERS TESTIMONIALS

Alex Dunn

Video and Media Specialist

Bluleadz

Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we do video. Testimonial By Alex Dunn

Whitney Deterding

Product Marketing Specialist

CoSchedule

With Wistia, we can easily manage product videos. If something in the CoSchedule app changes, we create a new video, replace it in Wistia, and it updates across our entire site. Now we don’t have to clean up a ton of video debt every time we make improvements to CoSchedule. By using Wistia, this pr...ocess is just one simple upload instead.

Testimonial By Whitney Deterding

Jeremy Needham

Customer Education Manager

Formlabs

By breaking the onboarding experience into smaller parts, customers have the opportunity to treat the content featured in the Wistia Channel like a workbook.” Testimonial By Jeremy Needham

Case Studies

COMPANY CASE STUDIES
Case Study Bluleadz

How Bluleadz uses Wistia across their entire buyer’s journey to create a human connection and ultimately close more high-paying customers faster.

Read More
Case Study Unbounce

How Unbounce Uses Video to Delight Customers Every Step of their Journey

Read More
Case Study AlayaCare

Learn How AlayaCare Increased Video Views by 900% with Wistia Channels

Read More

Frequently Asked Questions(FAQ)

for Wistia

What is Wistia?

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

What is Wistia used for?

Wistia is a Video Platform Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Engagement Management, Content Management and Generation Of New Leads .

What are the top features of Wistia?

Video hosting, Personalization and Recording are some of the top features of Wistia.

Who uses Wistia?

Wistia is used by Computer Software, Marketing And Advertising and Insurance among other industries.

What are Wistia alternatives?

BrightCove, Vidyard Video Platform, Cincopa and Hippo Video are popular alternatives for Wistia.

Where is Wistia located?

Wistia is headquartered at 17 Tudor Street Cambridge, Massachusetts, 02139 USA.

Popular Business Setting

for Wistia

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Insurance

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Wistia to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for Wistia

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Video hosting

4.75/5

Read Reviews (346)
Personalization

4.48/5

Read Reviews (120)
Recording

4.41/5

Read Reviews (83)
Landing page

4.38/5

Read Reviews (63)
SEO

4.03/5

Read Reviews (62)
FEATURES RATINGS AND REVIEWS
Video hosting

4.75/5

Read Reviews (346)
Personalization

4.48/5

Read Reviews (120)
Recording

4.41/5

Read Reviews (83)
Landing page

4.38/5

Read Reviews (63)
SEO

4.03/5

Read Reviews (62)

IT and Other Capabilities

for Wistia

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.00/5

Read Reviews (490)
Data Export

3.93/5

Read Reviews (381)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.00/5

Read Reviews (490)
Data Export

3.93/5

Read Reviews (381)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.53/5

Read Reviews (38)
Email Support

4.48/5

Read Reviews (36)
Phone Support

4.46/5

Read Reviews (24)
24/7 Support

4.15/5

Read Reviews (247)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.53/5

Read Reviews (38)
Email Support

4.48/5

Read Reviews (36)
Phone Support

4.46/5

Read Reviews (24)
24/7 Support

4.15/5

Read Reviews (247)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Vendor Profile Details

Company Name

Wistia

Company Website

https://wistia.com/

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

101-250

Social

Financials

PRIVATE