Customer stories

Product Business Settings

Wistia is popular in Computer Software, Marketing And Advertising, and Insurance industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Marketing Automation
Email Marketing
CRM
Conversion Rate Optimization

Wistia Product Overview

Wistia is the video marketing platform for businesses, offering tools to create, host, market, and measure video content. Businesses thrive with video through Wistia's collaborative tools.

How satisfied the customers are with Wistia use-cases

Reviews

"Uploading a video is as easy as dragging and dropping it into our Wistia project. The video is then immediately available on our Channel for all our website visitors to see. Wistia Channels eliminates the 2nd and 3rd step of our older process for up...loading videos, saving us so much more time." - Keegan Chamberlin
"We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us." - Stefanie Grieser

Wistia Customer Insights, Testimonials and Case Studies

How can Wistia optimize your Engagement Management Workflow?

Why is Wistia the best choice for Content Management?

How does Wistia facilitate Generation Of New Leads?

How does Wistia address your Social Media Management Challenges?

What is Wistia?

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.

What is Wistia used for?

Wistia is a Video Platform Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Engagement Management, Content Management and Generation Of New Leads .

What are the top features of Wistia?

Video hosting, Personalization and Recording are some of the top features of Wistia.

Who uses Wistia?

Wistia is used by Computer Software, Marketing And Advertising and Insurance among other industries.

What are Wistia alternatives?

Renderforest Video, InVideo, Loom and Cincopa are popular alternatives for Wistia.

Where is Wistia located?

Wistia is headquartered at 17 Tudor Street Cambridge, Massachusetts, 02139 USA.

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4640 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

CUSTOMERS TESTIMONIALS
Wistia testimonial

Keegan Chamberlin

Demand Generation Specialist

Orchestra Software

Uploading a video is as easy as dragging and dropping it into our Wistia project. The video is then immediately available on our Channel for all our website visitors to see. Wistia Channels eliminates the 2nd and 3rd step of our older process for uploading videos, saving us so much more time. Testimonial By Keegan Chamberlin
Wistia testimonial

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce

We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser
Wistia testimonial

George Thomas

Inbound Evangelist

Impulse Creative

All of these were under the umbrella of having to measure everything. So we needed to have analytics when it comes to: What are people watching? When are they dropping off? How can we edit this video so we get more watch time? Testimonial By George Thomas
CUSTOMERS TESTIMONIALS
Wistia testimonial

Keegan Chamberlin

Demand Generation Specialist

Orchestra Software

Uploading a video is as easy as dragging and dropping it into our Wistia project. The video is then immediately available on our Channel for all our website visitors to see. Wistia Channels eliminates the 2nd and 3rd step of our older process for uploading videos, saving us so much more time. Testimonial By Keegan Chamberlin
Wistia testimonial

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce

We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser
Wistia testimonial

George Thomas

Inbound Evangelist

Impulse Creative

All of these were under the umbrella of having to measure everything. So we needed to have analytics when it comes to: What are people watching? When are they dropping off? How can we edit this video so we get more watch time? Testimonial By George Thomas

Reddit - Internet

Reddit used Wistia to build a scalable webinar program for SMB advertisers. The team needed a way to deliver content and nurture leads. Wistia offered seamless integrations, easy webinar setup, and s...trong analytics. One session had over 500 registrants and a 50% attendance rate. Reddit grew from one to four webinars a month, increasing registrations, attendance, and lead flow. Wistia made editing and sharing recordings fast, helping Reddit reach more global audiences and drive revenue.

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Hawaii Life - Real Estate

Hawaii Life is a real estate brokerage in Hawaii with over 20 offices and 300 agents. They wanted to better engage their audience and build excitement for their annual conference. They used Wistia to... host both video and podcast content, making it easy to manage and customize their media. The team valued Wistia's branding flexibility and the ability to host video and audio together. This helped them create a more accessible and engaging experience for their team and audience.

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Litmus - Marketing And Advertising

Litmus hosted a four-day virtual event with 36 sessions and over 6,000 registrants. They used Wistia to manage the event, mixing 20 pre-recorded presentations with 10 live feeds. Pre-recording helped... them avoid technical issues and made presentations more polished. The team was able to publish recap content quickly, sometimes within an hour after sessions. Wistia also improved streaming quality and let the team engage more with attendees during the event.

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Kovai - Computer Software - Medium

Wistia helped Kovai boost engagement by 60% and convert 30% more free trial users. Kovai, a multi-product SaaS company, used Wistia's video hosting, analytics, and lead generation tools. They optimiz...ed product tutorial videos and tracked viewer behavior with engagement graphs and heatmaps. The team used Wistia Analytics to improve marketing campaigns and product adoption. Kovai also captured more leads with Wistia’s email collector on webinar videos.

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Explainly - Marketing And Advertising - Small

Wistia helped Explainly boost sales conversions by 116.67% and increase leads by 17%. The animated video agency moved its portfolio from WordPress to Wistia, saving 45–90 minutes per project upload. ...Wistia Channels let Explainly organize 200+ videos for 200+ daily site visitors, driving a 200% increase in closed deals in 30 days. The Wistia + HubSpot integration gives Explainly sales teams video analytics to nurture leads and close more deals. Explainly now manages its video marketing, lead generation, and client proposals more efficiently.

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ansarada - Computer Software - Medium

Ansarada used Wistia to create targeted video content for three key customer personas. They replaced generic 'talking head' videos with persona-driven stories for analysts, advisors, and sellers. Thi...s approach helped visitors self-identify and engage with relevant content. After launching the new homepage, ansarada doubled website traffic and tripled monthly web leads. The sales team also used these videos to connect quickly with prospects.

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Welcome to Wistia: The Complete Video Marketing Platform for Business

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Peers used Wistia for engagement management and content management

Wistia Features

  • Low
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FEATURE RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Wistia, Inc. News

Awards
 

Wistia Recognized for Video Marketing Innovation in 8th Annual MarTech Breakthrough Awards Program - GlobeNewswire

Wistia has won the "Best Live Video Marketing Solution" award at the 8th Annual MarTech Breakthrough Awards. This recognition highlights Wistia's innovative approach to video marketing, particularly its comprehensive webinar solutions. Wistia's platform enables marketers to create, host, and analyze webinars with features like customizable branding, lead capture, and detailed analytics, transforming webinars into scalable marketing assets.

Product
 

Wistia Becomes the First Video Marketing Platform to Offer End-to-End AI Translation and ...

Wistia has introduced an AI-powered solution for video translation and voice dubbing, becoming the first video marketing platform to offer an end-to-end service in this area.

Partnership
 

Adobe Podcast Taps Wistia As B2B SaaS Software Partner to Launch its AI-Powered Enhance Speech API - PR Newswire

Adobe Podcast partners with Wistia to launch an AI-powered speech enhancement API.

Wistia, Inc. Profile

Company Name

Wistia, Inc.

Company Website

//wistia.com

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

101-250

Social

Financials

PRIVATE