Wistia Overview

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.

Cuspera Reviews

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4287 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Wistia.

Other priorities:

  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Grow Market Share
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Reduce Bounce
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Social Media Management , as the business use cases that they have been most satisfied while using Wistia.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Video

4.85/5

Read Reviews (267)

"...The video drove a lot of social engagement and ultimately resulted in the followers we wanted...." Peer review by Brenton Williamson, Creative Team Lead, BambooHR
engaging and following up

4.83/5

Read Reviews (241)

Content Management with Video and Website

4.90/5

Read Reviews (117)

"...Conclusion Hopefully implementing these content marketing strategies will help you make the most of your budget. ..." How To Make The Most Of Your Content Marketing Budget
content curation

4.82/5

Read Reviews (28)

content sharing

4.56/5

Read Reviews (27)

content publishing

4.77/5

Read Reviews (15)

searching for content

4.51/5

Read Reviews (5)

content tracking

4.03/5

Read Reviews (2)

Social Media Management with Social Media and Video

3.71/5

Read Reviews (66)

"...Make sure your content has reach beyond organic search: share it across social channels, as well as further relevant distribution channels...." Most Popular Digital Marketing Jobs - The Realtime Report plus 3 more
scheduling post to social media

3.64/5

Read Reviews (36)

social media analytics

3.55/5

Read Reviews (21)

engaging on social media

3.59/5

Read Reviews (5)

managing social media account

3.68/5

Read Reviews (1)

monitoring social media

3.49/5

Read Reviews (1)

PEER EXPERIENCES
Engagement Management with Video

4.85/5

Read Reviews (267)

"...The video drove a lot of social engagement and ultimately resulted in the followers we wanted...." Peer review by Brenton Williamson, Creative Team Lead, BambooHR
engaging and following up

4.85/5

Read Reviews (241)

Content Management with Video and Website

4.90/5

Read Reviews (117)

"...Conclusion Hopefully implementing these content marketing strategies will help you make the most of your budget. ..." How To Make The Most Of Your Content Marketing Budget
content curation

4.90/5

Read Reviews (28)

content sharing

4.90/5

Read Reviews (27)

content publishing

4.90/5

Read Reviews (15)

searching for content

4.90/5

Read Reviews (5)

content tracking

4.90/5

Read Reviews (2)

Social Media Management with Social Media and Video

3.71/5

Read Reviews (66)

"...Make sure your content has reach beyond organic search: share it across social channels, as well as further relevant distribution channels...." Most Popular Digital Marketing Jobs - The Realtime Report plus 3 more
scheduling post to social media

3.71/5

Read Reviews (36)

social media analytics

3.71/5

Read Reviews (21)

engaging on social media

3.71/5

Read Reviews (5)

managing social media account

3.71/5

Read Reviews (1)

monitoring social media

3.71/5

Read Reviews (1)

51+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4287 insights from peers and experts to help you assess how these Wistia use cases fit your Video Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Jeremy Needham

Customer Education Manager

Formlabs

By breaking the onboarding experience into smaller parts, customers have the opportunity to treat the content featured in the Wistia Channel like a workbook.” Testimonial By Jeremy Needham

Megan Yam

Video Marketing Specialist

AlayaCare

With the Channels feature, we are able to customize our videos and organize them into different categories. And in doing so, we feel like the user experience is so much better. There are no ads, and once someone finishes watching a video they’re automatically served the next video. Testimonial By Megan Yam

Jade Hudson

business consultant

Nextep

The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson
CUSTOMERS TESTIMONIALS

Jeremy Needham

Customer Education Manager

Formlabs

By breaking the onboarding experience into smaller parts, customers have the opportunity to treat the content featured in the Wistia Channel like a workbook.” Testimonial By Jeremy Needham

Megan Yam

Video Marketing Specialist

AlayaCare

With the Channels feature, we are able to customize our videos and organize them into different categories. And in doing so, we feel like the user experience is so much better. There are no ads, and once someone finishes watching a video they’re automatically served the next video. Testimonial By Megan Yam

Jade Hudson

business consultant

Nextep

The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson

Case Studies

COMPANY CASE STUDIES
Case Study Unbounce

How Unbounce Uses Video to Delight Customers Every Step of their Journey

Read More
Case Study SAHOURI

Find out how SAHOURI uses Wistia to offer smart insurance solutions for clients and employees with a personal touch.

Read More
Case Study Nextep

Learn how Nextep uses Wistia to build better relationships by communicating big-business benefits to their prospects.

Read More

Popular Business Setting

for Wistia

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Wistia to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for Wistia

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Video hosting

4.75/5

Read Reviews (341)
Personalization

4.50/5

Read Reviews (87)
Recording

4.43/5

Read Reviews (74)
Landing page

4.38/5

Read Reviews (63)
SEO

4.02/5

Read Reviews (61)
FEATURES RATINGS AND REVIEWS
Video hosting

4.75/5

Read Reviews (341)
Personalization

4.50/5

Read Reviews (87)
Recording

4.43/5

Read Reviews (74)
Landing page

4.38/5

Read Reviews (63)
SEO

4.02/5

Read Reviews (61)

IT and Other Capabilities

for Wistia

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.98/5

Read Reviews (455)
Data Export

3.91/5

Read Reviews (358)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.98/5

Read Reviews (455)
Data Export

3.91/5

Read Reviews (358)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5

Read Reviews (29)
Chat Support

4.45/5

Read Reviews (31)
Phone Support

4.44/5

Read Reviews (20)
24/7 Support

4.10/5

Read Reviews (222)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5

Read Reviews (29)
Chat Support

4.45/5

Read Reviews (31)
Phone Support

4.44/5

Read Reviews (20)
24/7 Support

4.10/5

Read Reviews (222)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (351)
Custom Reports

4.47/5

Read Reviews (624)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (351)
Custom Reports

4.47/5

Read Reviews (624)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Vendor Profile Details

Company Name

Wistia

Company Website

https://wistia.com/

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

51-100

Social

Financials

Seed