Wistia Overview

Wistia is the video marketing platform for businesses, offering tools to create, host, market, and measure video content. Businesses thrive with video through Wistia's collaborative tools.

Use Cases

Customers recommend Engagement Management, Content Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Wistia.

Other use cases:

  • Social Media Management
  • Advertisement
  • Training & Onboarding
  • Sending & Publishing Communications
  • Campaign Management
  • Collaboration
  • Capturing Leads
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Wistia.

Other priorities:

  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Grow Market Share
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Reduce Bounce
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Wistia Use-Cases and Business Priorities: Customer Satisfaction Data

Wistia works with different mediums / channels such as Video. Website. and Social Media.

Wistia's features include Video Hosting, Personalization, Recording, etc. and Wistia support capabilities include Chat Support, Email Support, Phone Support, etc. also Wistia analytics capabilities include Analytics, and Custom Reports.

Reviews

"We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us." - Stefanie Grieser

Wistia, Renderforest Video, InVideo, Loom, Cincopa, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Wistia

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Insurance

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Wistia is popular in Computer Software, Marketing And Advertising, and Insurance and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Wistia Use Cases

What solutions does Wistia provide for Engagement Management?

What benefits does Wistia offer for Content Management?

How does Wistia address your Generation Of New Leads Challenges?

How does Wistia address your Social Media Management Challenges?

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4640 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Wistia testimonial

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce
We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser
Wistia testimonial

Jade Hudson

business consultant

Nextep
The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson
Wistia testimonial

Jeremy Needham

Customer Education Manager

Formlabs
By breaking the onboarding experience into smaller parts, customers have the opportunity to treat the content featured in the Wistia Channel like a workbook.” Testimonial By Jeremy Needham
CUSTOMERS TESTIMONIALS
Wistia testimonial

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce
We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser
Wistia testimonial

Jade Hudson

business consultant

Nextep
The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson
Wistia testimonial

Jeremy Needham

Customer Education Manager

Formlabs
By breaking the onboarding experience into smaller parts, customers have the opportunity to treat the content featured in the Wistia Channel like a workbook.” Testimonial By Jeremy Needham

Case Studies

Internet

CASE STUDY Wistia

Wistia wanted to improve diversity, equity, and inclusion at their company. Two employees started a podcast called A Better Workplace to share their experiences and learn from others. The podcast cov...ers topics like compensation, double standards, and workplace codes of conduct. They talk with experts and people from different backgrounds. Their goal is to make Wistia a better place to work and help others do the same.

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Marketing and Advertising

CASE STUDY Impulse Creative

Impulse Creative needed a better way to manage and measure their video content. They used the Wistia + HubSpot integration to organize videos and track viewer data. This helped them set up targeted e...mail campaigns and improve sales conversations. They saw an increase in video play rates by 20–80% with custom thumbnails. The integration made it easy to report on video performance and generate more leads.

Read more →
Internet

CASE STUDY Reddit

Reddit used Wistia to build a scalable webinar program for SMB advertisers. The team needed a way to deliver content and nurture leads. Wistia offered seamless integrations, easy webinar setup, and s...trong analytics. One session had over 500 registrants and a 50% attendance rate. Reddit grew from one to four webinars a month, increasing registrations, attendance, and lead flow. Wistia made editing and sharing recordings fast, helping Reddit reach more global audiences and drive revenue.

Read more →
Computer Software

CASE STUDY WebPT

WebPT is a SaaS company that helps rehab therapists. When the COVID-19 pandemic started, their team had to work remotely. They used video to help their team feel more connected. They created two vide...o series to share work-from-home setups and positive stories. These videos helped boost team morale and brought employees closer together.

Read more →
Real Estate

CASE STUDY Hawaii Life

Hawaii Life is a real estate brokerage in Hawaii with over 20 offices and 300 agents. They wanted to better engage their audience and build excitement for their annual conference. They used Wistia to... host both video and podcast content, making it easy to manage and customize their media. The team valued Wistia's branding flexibility and the ability to host video and audio together. This helped them create a more accessible and engaging experience for their team and audience.

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Hospital & Health Care

CASE STUDY AlayaCare

AlayaCare had trouble managing their video content. Their videos were scattered and hard to find. They used Wistia Channels to put all their videos in one place. This made it easier to organize and t...rack video performance. After switching, AlayaCare saw a 900% increase in video views. They also used forms in videos to help get more leads.

Read more →

Video

Welcome to Wistia: The Complete Video Marketing Platform for Business

Video Thumbnail

Frequently Asked Questions(FAQ)

for Wistia

What is Wistia?

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.

What is Wistia used for?

Wistia is a Video Platform Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Engagement Management, Content Management and Generation Of New Leads .

What are the top features of Wistia?

Video hosting, Personalization and Recording are some of the top features of Wistia.

Who uses Wistia?

Wistia is used by Computer Software, Marketing And Advertising and Insurance among other industries.

What are Wistia alternatives?

Renderforest Video, InVideo, Loom and Cincopa are popular alternatives for Wistia.

Where is Wistia located?

Wistia is headquartered at 17 Tudor Street Cambridge, Massachusetts, 02139 USA.
lightning

Peers used Wistia for engagement management and content management

Wistia Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.63/5 ★

Read Reviews (358)
Custom Reports

4.47/5 ★

Read Reviews (651)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.63/5 ★

Read Reviews (358)
Custom Reports

4.47/5 ★

Read Reviews (651)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Wistia, Inc. News

Awards

Wistia Recognized for Video Marketing Innovation in 8th Annual MarTech Breakthrough Awards Program - GlobeNewswire

Wistia has won the "Best Live Video Marketing Solution" award at the 8th Annual MarTech Breakthrough Awards. This recognition highlights Wistia's innovative approach to video marketing, particularly its comprehensive webinar solutions. Wistia's platform enables marketers to create, host, and analyze webinars with features like customizable branding, lead capture, and detailed analytics, transforming webinars into scalable marketing assets.

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Product

Wistia Becomes the First Video Marketing Platform to Offer End-to-End AI Translation and ...

Wistia has introduced an AI-powered solution for video translation and voice dubbing, becoming the first video marketing platform to offer an end-to-end service in this area.

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Partnership

Adobe Podcast Taps Wistia As B2B SaaS Software Partner to Launch its AI-Powered Enhance Speech API - PR Newswire

Adobe Podcast partners with Wistia to launch an AI-powered speech enhancement API.

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Wistia, Inc. Profile

Company Name

Wistia, Inc.

Company Website

//wistia.com

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE