Wistia Overview

Wistia is the video marketing platform for businesses, offering tools to create, host, market, and measure video content. Businesses thrive with video through Wistia's collaborative tools.

Use Cases

Customers recommend Engagement Management, Content Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Wistia.

Other use cases:

  • Social Media Management
  • Advertisement
  • Training & Onboarding
  • Sending & Publishing Communications
  • Campaign Management
  • Collaboration
  • Capturing Leads
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Wistia.

Other priorities:

  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Grow Market Share
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Reduce Bounce
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Wistia Use-Cases and Business Priorities: Customer Satisfaction Data

Wistia works with different mediums / channels such as Video. Website. and Social Media.

Wistia's features include Video Hosting, Personalization, Recording, etc. and Wistia support capabilities include Chat Support, Email Support, Phone Support, etc. also Wistia analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we... do video." - Alex Dunn

Wistia, Renderforest Video, InVideo, Loom, Cincopa, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Wistia

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Insurance

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Wistia is popular in Computer Software, Marketing And Advertising, and Insurance and is widely used by Mid Market, Small Business, and Enterprise.

Wistia Customer wins, Customer success stories, Case studies

What makes Wistia ideal for Engagement Management?

How can Wistia optimize your Content Management Workflow?

What solutions does Wistia provide for Generation Of New Leads?

What makes Wistia ideal for Social Media Management?

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4640 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

CUSTOMERS TESTIMONIALS
Wistia testimonial

Alex Dunn

Video and Media Specialist

Bluleadz
Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we do video. Testimonial By Alex Dunn
Wistia testimonial

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce
We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser
Wistia testimonial

George Thomas

Inbound Evangelist

Impulse Creative
All of these were under the umbrella of having to measure everything. So we needed to have analytics when it comes to: What are people watching? When are they dropping off? How can we edit this video so we get more watch time? Testimonial By George Thomas
CUSTOMERS TESTIMONIALS
Wistia testimonial

Alex Dunn

Video and Media Specialist

Bluleadz
Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we do video. Testimonial By Alex Dunn
Wistia testimonial

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce
We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser
Wistia testimonial

George Thomas

Inbound Evangelist

Impulse Creative
All of these were under the umbrella of having to measure everything. So we needed to have analytics when it comes to: What are people watching? When are they dropping off? How can we edit this video so we get more watch time? Testimonial By George Thomas

Litmus - Marketing And Advertising

Litmus hosted a four-day virtual event with 36 sessions and over 6,000 registrants. They used Wistia to manage the event, mixing 20 pre-recorded presentations with 10 live feeds. Pre-recording helped... them avoid technical issues and made presentations more polished. The team was able to publish recap content quickly, sometimes within an hour after sessions. Wistia also improved streaming quality and let the team engage more with attendees during the event.

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Kovai - Computer Software

Kovai is a multi-product SaaS company. They wanted to increase engagement and convert more free trial users into paying customers. Kovai used Wistia to host over 1,000 product tutorial videos and tra...ck video analytics. With Wistia, Kovai increased engagement by 60%. They also converted 30% more free trial users into paying customers. Kovai used Wistia's analytics to improve marketing, product adoption, and webinars.

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Explainly - Media Production

Explainly is an animated video production company. They needed a better way to manage and showcase their video portfolio. Using Wistia, they made it easier to upload, organize, and share videos. This... saved them 45–90 minutes per project. They saw a 17% increase in leads and a 116.67% boost in sales conversions. They also closed 200% more deals in one month after using Wistia Channels and CTAs.

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Ansarada - Computer Software

Ansarada wanted to improve their video marketing for different types of customers. They worked with Kwasi Studios to study their audience and created three customer personas. They made three videos, ...each for a different persona: analyst, advisor, and seller. These videos helped customers see how Ansarada's software could help them. After launching the new website with these videos, Ansarada doubled their website traffic and tripled their web leads per month compared to before.

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AlayaCare - Health, Wellness And Fitness

AlayaCare needed a video tool that worked with HubSpot. Before using Wistia, they had almost no video conversions. They used the Wistia + HubSpot integration to capture leads and track video engageme...nt. This helped them set up better workflows and improve their marketing. After adding video forms, they went from nearly zero to hundreds of video conversions in a few months.

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Impulse Creative - Marketing And Advertising

Impulse Creative needed a better way to manage and measure their video content. They used the Wistia + HubSpot integration to organize videos and track viewer data. This helped them set up targeted e...mail campaigns and improve sales conversations. They saw an increase in video play rates by 20–80% with custom thumbnails. The integration made it easy to report on video performance and generate more leads.

Read more →

Welcome to Wistia: The Complete Video Marketing Platform for Business

Video Thumbnail

Frequently Asked Questions(FAQ)

for Wistia

What is Wistia?

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.

What is Wistia used for?

Wistia is a Video Platform Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Engagement Management, Content Management and Generation Of New Leads .

What are the top features of Wistia?

Video hosting, Personalization and Recording are some of the top features of Wistia.

Who uses Wistia?

Wistia is used by Computer Software, Marketing And Advertising and Insurance among other industries.

What are Wistia alternatives?

Renderforest Video, InVideo, Loom and Cincopa are popular alternatives for Wistia.

Where is Wistia located?

Wistia is headquartered at 17 Tudor Street Cambridge, Massachusetts, 02139 USA.
lightning

Peers used Wistia for engagement management and content management

Wistia Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.63/5 ★

Read Reviews (358)
Custom Reports

4.47/5 ★

Read Reviews (651)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.63/5 ★

Read Reviews (358)
Custom Reports

4.47/5 ★

Read Reviews (651)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Wistia, Inc. News

Awards

Wistia Recognized for Video Marketing Innovation in 8th Annual MarTech Breakthrough Awards Program - GlobeNewswire

Wistia has won the "Best Live Video Marketing Solution" award at the 8th Annual MarTech Breakthrough Awards. This recognition highlights Wistia's innovative approach to video marketing, particularly its comprehensive webinar solutions. Wistia's platform enables marketers to create, host, and analyze webinars with features like customizable branding, lead capture, and detailed analytics, transforming webinars into scalable marketing assets.

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Product

Wistia Becomes the First Video Marketing Platform to Offer End-to-End AI Translation and ...

Wistia has introduced an AI-powered solution for video translation and voice dubbing, becoming the first video marketing platform to offer an end-to-end service in this area.

Read more →
Partnership

Adobe Podcast Taps Wistia As B2B SaaS Software Partner to Launch its AI-Powered Enhance Speech API - PR Newswire

Adobe Podcast partners with Wistia to launch an AI-powered speech enhancement API.

Read more →

Wistia, Inc. Profile

Company Name

Wistia, Inc.

Company Website

//wistia.com

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE