Wistia Overview

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.

Cuspera Reviews

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4640 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Wistia.

Other priorities:

  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Grow Market Share
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Reduce Bounce
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using Wistia.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Video

4.85/5

Read Reviews (287)

"...Additionally, Wistia provides integration with multiple marketing automation platforms to help track video vies and engagement...."
engaging and following up

4.84/5

Read Reviews (261)

"...With , they re able to view Engagement Graphs and see where people drop off during testimonial videos...."
Content Management with Video

4.90/5

Read Reviews (125)

"...With so many features to boast for social media managers, content marketers, and more, video is helping CoSchedule clearly demonstrate all the value their tool provides to customers, while also positively impacting their business...." Case Study CoSchedule
content curation

4.84/5

Read Reviews (35)

"...Wistia helped Impulse Creative use video data to drive the content strategy for Sprocket Talk and create content that resonates...."
content sharing

4.56/5

Read Reviews (27)

"...You may also set privacy measures and invite people to view specific projects in Wistia, allowing for your content to be shared through links and accounts, without compromising other videos within your account that you do not want the individuals to have access to...."
content publishing

4.77/5

Read Reviews (15)

"...It is an ideal tool for content creators who post Reaction videos as Soapbox records both the screen as well as webcam, because of which you can experience a split screen view...."
searching for content

4.52/5

Read Reviews (5)

"...Regardless of where they are in the setup process with their Form 3 printer, according to Jeremy, People can engage with content as they see necessary...."
content tracking

4.03/5

Read Reviews (2)

"...Tracking video content engagement on a very easy, yet granular level...."
Generation Of New Leads with Video and Website

4.98/5

Read Reviews (69)

"...Get embedding, analytics, and lead generation from one platform...." The video hosting platform made for B2B marketers
PEER EXPERIENCES
Engagement Management with Video

4.85/5

Read Reviews (287)

"...Additionally, Wistia provides integration with multiple marketing automation platforms to help track video vies and engagement...." Peer review by Adam K., Centro
engaging and following up

4.85/5

Read Reviews (261)

Content Management with Video

4.90/5

Read Reviews (125)

"...With so many features to boast for social media managers, content marketers, and more, video is helping CoSchedule clearly demonstrate all the value their tool provides to customers, while also positively impacting their business...." Case Study CoSchedule
content curation

4.90/5

Read Reviews (35)

content sharing

4.90/5

Read Reviews (27)

content publishing

4.90/5

Read Reviews (15)

searching for content

4.90/5

Read Reviews (5)

content tracking

4.90/5

Read Reviews (2)

Generation Of New Leads with Video and Website

4.98/5

Read Reviews (69)

"...Get embedding, analytics, and lead generation from one platform...." The video hosting platform made for B2B marketers

55+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4640 insights from peers and experts to help you assess how these Wistia use cases fit your Video Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce

We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser

Jade Hudson

business consultant

Nextep

The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson

Keegan Chamberlin

Demand Generation Specialist

Orchestra Software

Uploading a video is as easy as dragging and dropping it into our Wistia project. The video is then immediately available on our Channel for all our website visitors to see. Wistia Channels eliminates the 2nd and 3rd step of our older process for uploading videos, saving us so much more time. Testimonial By Keegan Chamberlin
CUSTOMERS TESTIMONIALS

Stefanie Grieser

Head of Global Markets, Partnerships and Events

Unbounce

We started using the integration as a way to keep in touch with people who’d missed out, and doing that through Wistia and HubSpot is really valuable for us. Testimonial By Stefanie Grieser

Jade Hudson

business consultant

Nextep

The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson

Keegan Chamberlin

Demand Generation Specialist

Orchestra Software

Uploading a video is as easy as dragging and dropping it into our Wistia project. The video is then immediately available on our Channel for all our website visitors to see. Wistia Channels eliminates the 2nd and 3rd step of our older process for uploading videos, saving us so much more time. Testimonial By Keegan Chamberlin

Case Studies

COMPANY CASE STUDIES
Case Study Impulse Creative

Find out how Impulse Creative uses the Wistia marketing integration to put its videos to work for its business.

Read More
Case Study CoSchedule

Learn how CoSchedule uses Wistia to demonstrate the full value of their product and better their business.

Read More
Case Study Formlabs

Learn how Formlabs is using Wistia Channels and other features to enhance their brand experience.

Read More

Popular Business Setting

for Wistia

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Insurance

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Wistia to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for Wistia

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Video hosting

4.75/5

Read Reviews (346)
Personalization

4.48/5

Read Reviews (120)
Recording

4.41/5

Read Reviews (83)
Landing page

4.38/5

Read Reviews (63)
SEO

4.03/5

Read Reviews (62)
FEATURES RATINGS AND REVIEWS
Video hosting

4.75/5

Read Reviews (346)
Personalization

4.48/5

Read Reviews (120)
Recording

4.41/5

Read Reviews (83)
Landing page

4.38/5

Read Reviews (63)
SEO

4.03/5

Read Reviews (62)

IT and Other Capabilities

for Wistia

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.00/5

Read Reviews (490)
Data Export

3.93/5

Read Reviews (381)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.00/5

Read Reviews (490)
Data Export

3.93/5

Read Reviews (381)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.53/5

Read Reviews (38)
Email Support

4.48/5

Read Reviews (36)
Phone Support

4.46/5

Read Reviews (24)
24/7 Support

4.15/5

Read Reviews (247)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.53/5

Read Reviews (38)
Email Support

4.48/5

Read Reviews (36)
Phone Support

4.46/5

Read Reviews (24)
24/7 Support

4.15/5

Read Reviews (247)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Vendor Profile Details

Company Name

Wistia

Company Website

https://wistia.com/

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

51-100

Social

Financials

Seed