Customer.io Overview

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using Customer.io.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.91/5

Read Reviews (122)

"...Timing is CriticalHopefully, you have an idea as to some of the best times to send your email campaign...." Best Time to Send Email Campaigns
sending & publishing communications

4.90/5

Read Reviews (107)

"...You can increase user engagement by sending targeted emails with Customer.io..."
tracking & monitoring communications

4.68/5

Read Reviews (9)

"...Without delay, send identify and track calls to create user records and align associated events in Customer.io. Segmentation...."
Engagement Management with E-Mail

4.92/5

Read Reviews (89)

"...Their tireless commitment to agile improvements to the platform has helped us to drive engagement through personalized and timely communications with our community...." Our Customers
engaging and following up

4.89/5

Read Reviews (46)

"...Re-engage at-risk customers with automated emails using tools like Customer.io. ..."
engaging with scheduling & cadence

4.27/5

Read Reviews (3)

"...With over 250,000 people in this cadence, this is a huge return on investment...."
Workflow Management with E-Mail

4.63/5

Read Reviews (42)

"...It has allowed us to build flows that work for every market we're in...."
PEER EXPERIENCES
Communication Management with E-Mail

4.91/5

Read Reviews (122)

"...Timing is CriticalHopefully, you have an idea as to some of the best times to send your email campaign...." Best Time to Send Email Campaigns
sending & publishing communications

4.91/5

Read Reviews (107)

tracking & monitoring communications

4.91/5

Read Reviews (9)

Engagement Management with E-Mail

4.92/5

Read Reviews (89)

"...Their tireless commitment to agile improvements to the platform has helped us to drive engagement through personalized and timely communications with our community...." Our Customers
engaging and following up

4.92/5

Read Reviews (46)

engaging with scheduling & cadence

4.92/5

Read Reviews (3)

Workflow Management with E-Mail

4.63/5

Read Reviews (42)

"...It has allowed us to build flows that work for every market we're in...." Peer review by Darcy J, Global Projects and Channel Sales

41+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1451 insights from peers and experts to help you assess how these Customer.io use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters
CUSTOMERS TESTIMONIALS

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters

Case Studies

COMPANY CASE STUDIES
Case Study StuDocu

Learn how Mido Lotto increased their paying customers by 2000% with SMS using Customer.io.

Read More
Case Study Demand Curve

How Demand Curve utilizes Customer.io’s unlimited event attributes and dedicated IP’s to better connect with their audience

Read More
Case Study Mido Lotto

Learn how Mido Lotto increased their paying customers by 2000% with SMS using Customer.io.

Read More

Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Upland Adestra, Sailthru, Acoustic Campaign and Delivra are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Customer.io to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Customer.io

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.73/5

Read Reviews (89)
Alerts: popups & Notifications

4.85/5

Read Reviews (34)
Templates

1.80/5

Read Reviews (28)
Dashboard

3.90/5

Read Reviews (17)
Micro customer segmenting

4.82/5

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Personalization

4.73/5

Read Reviews (89)
Alerts: popups & Notifications

4.85/5

Read Reviews (34)
Templates

1.80/5

Read Reviews (28)
Dashboard

3.90/5

Read Reviews (17)
Micro customer segmenting

4.82/5

Read Reviews (13)

IT and Other Capabilities

for Customer.io

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.41/5

Read Reviews (100)
Data Export

3.11/5

Read Reviews (40)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.41/5

Read Reviews (100)
Data Export

3.11/5

Read Reviews (40)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (115)
Email Support

3.65/5

Read Reviews (35)
Chat Support

2.70/5

Read Reviews (8)
Phone Support

2.68/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (115)
Email Support

3.65/5

Read Reviews (35)
Chat Support

2.70/5

Read Reviews (8)
Phone Support

2.68/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Vendor Profile Details

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

11-50

Social

Financials

Seed