Customer.io Overview
Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.
An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.
Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Customer.io.
Use Cases
Peers recommend Communication Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using Customer.io.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail |
4.91/5 ★ |
"...Timing is CriticalHopefully, you have an idea as to some of the best times to send your email campaign...." Best Time to Send Email Campaigns |
| sending & publishing communications |
4.90/5 ★ |
"...You can increase user engagement by sending targeted emails with Customer.io..." Customer.io Onboarding Email Breakdown Subject Line: How long does it take to integrate? |
| tracking & monitoring communications |
4.68/5 ★ |
"...Without delay, send identify and track calls to create user records and align associated events in Customer.io. Segmentation...." Marketing Automation for the Whole Customer Lifecycle |
| Engagement Management with E-Mail |
4.92/5 ★ |
"...Their tireless commitment to agile improvements to the platform has helped us to drive engagement through personalized and timely communications with our community...." Our Customers |
| engaging and following up |
4.89/5 ★ |
"...Re-engage at-risk customers with automated emails using tools like Customer.io. ..." Churn management 101: Top strategies for managing churn |
| engaging with scheduling & cadence |
4.27/5 ★ |
"...With over 250,000 people in this cadence, this is a huge return on investment...." Case Study TryHackMe |
| Workflow Management with E-Mail |
4.63/5 ★ |
"...It has allowed us to build flows that work for every market we're in...." Peer review by Darcy J, Global Projects and Channel Sales |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail |
4.91/5 ★ |
"...Timing is CriticalHopefully, you have an idea as to some of the best times to send your email campaign...." Best Time to Send Email Campaigns |
|
| sending & publishing communications |
4.91/5 ★ |
| tracking & monitoring communications |
4.91/5 ★ |
| Engagement Management with E-Mail |
4.92/5 ★ |
"...Their tireless commitment to agile improvements to the platform has helped us to drive engagement through personalized and timely communications with our community...." Our Customers |
|
| engaging and following up |
4.92/5 ★ |
| engaging with scheduling & cadence |
4.92/5 ★ |
| Workflow Management with E-Mail |
4.63/5 ★ |
"...It has allowed us to build flows that work for every market we're in...." Peer review by Darcy J, Global Projects and Channel Sales |
|
41+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1451 insights from peers and experts to help you assess how these Customer.io use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis |
|
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie |
|
Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Heloisa Assis Marketing Manager Olivia |
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis |
|
Hamish Elmslie Chief Operating Officer Mido Lotto |
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie |
|
Martine Peeters Marketing and Communications Manager StuDocu |
Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study StuDocuRead More |
|
Case Study Demand CurveRead More |
|
|
Case Study Mido LottoRead More |
Frequently Asked Questions(FAQ)
for Customer.io
What is Customer.io?
What is Customer.io used for?
What are the top features of Customer.io?
Who uses Customer.io?
What are Customer.io alternatives?
Where is Customer.io located?
Popular Business Setting
for Customer.io
Top Industries
- Computer & Network Security
- Education
- Publishing
Popular in
- Small Business
- Mid Market
- Large Enterprise
Peers used Customer.io to Acquire customers and Enhance customer relationships
Customer.io Alternatives
Peer and Expert Opinion on Features
for Customer.io
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (89) |
| Alerts: popups & Notifications | Read Reviews (34) |
| Templates | Read Reviews (28) |
| Dashboard | Read Reviews (17) |
| Micro customer segmenting | Read Reviews (13) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (89) |
| Alerts: popups & Notifications | Read Reviews (34) |
| Templates | Read Reviews (28) |
| Dashboard | Read Reviews (17) |
| Micro customer segmenting | Read Reviews (13) |
IT and Other Capabilities
for Customer.io
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (100) |
| Data Export | Read Reviews (40) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (100) |
| Data Export | Read Reviews (40) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (115) |
| Email Support | Read Reviews (35) |
| Chat Support | Read Reviews (8) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (115) |
| Email Support | Read Reviews (35) |
| Chat Support | Read Reviews (8) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (43) |
| Custom Reports | Read Reviews (150) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (43) |
| Custom Reports | Read Reviews (150) |
Software Failure Risk Guidance
?for Customer.io
Overall Risk Meter
Top Failure Risks for Customer.io
Vendor Profile Details
HQ Location
921 SW Washington Street, Suite 820, Portland, Oregon, 97205
Employees
11-50
Social
Financials
Seed
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