Customer.io Overview

Customer.io leverages first-party data to craft personalized customer journeys across multiple channels. This data-driven platform excels in creating meaningful interactions, ensuring each communication is impactful and relevant. By integrating limitless data capabilities, Customer.io supports businesses in scaling their messaging automation efforts efficiently. Its unique selling point lies in its ability to transform customer communication, offering a competitive edge in delivering tailored experiences. This platform is particularly beneficial for marketers aiming to enhance their customer engagement strategies with precision and depth.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Customer.io.

Other use cases:

  • Onboarding
  • Drip Marketing
  • Advertisement
  • Campaign Management
  • Segmentation And Targeting
  • Social Media Analytics
  • Customer Feedback Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
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Customer.io Use-Cases and Business Priorities: Customer Satisfaction Data

Customer.io works with different mediums / channels such as E-Mail.

Customer.io's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Customer.io support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Customer.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails." - Heloisa Assis

Customer.io, Yespo Оmnichannel CDP, Bonjoro, ExpertSender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Customer.io enables personalized customer journeys using first-party data. Automation, data, and content creation are seamlessly integrated across all channels.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Customer.io is popular in Computer & Network Security, Education, and Publishing and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Customer.io Use Cases

How can Customer.io optimize your Communication Management Workflow?

What benefits does Customer.io offer for Engagement Management?

How does Customer.io facilitate Workflow Management?

What solutions does Customer.io provide for Onboarding?

How efficiently Does Customer.io manage your Drip Marketing?

41+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe
Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie
CUSTOMERS TESTIMONIALS
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe
Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie

Case Studies

Retail

CASE STUDY Suitsupply

Suitsupply, a high-end men's fashion brand, faced challenges in maintaining brand consistency and increasing conversions. They used Customer.io to automate email programs based on customer behavior, ...reducing design resource strain. This led to personalized email campaigns achieving 5-7x more engagement and 5-10x higher conversion rates. The strategy included revamping onboarding campaigns, cross-selling with 'Shop the Look,' and re-engaging abandoned carts, all while maintaining brand standards.

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Internet

CASE STUDY Buffer

Buffer wanted to make their marketing emails as engaging as social media feeds. They used real-time data to send personalized emails. This approach reduced unsubscribe rates by 41.5%, increased click...-through rates by 28%, and improved open-to-conversion rates by 22%. Buffer's strategy involved integrating Customer.io, Segment, and Mixpanel to tailor messages to customer needs.

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Sports

CASE STUDY BallerTV

BallerTV needed to reach audiences across multiple channels to grow. They used Customer.io to centralize messaging and personalize communication. This helped them increase email click-through rates b...y 30%. They also added SMS to their strategy, boosting paid subscriber conversion by 9%. Testing and automation improved their marketing, leading to a 37% increase in conversion rates. Customer.io's support team helped BallerTV optimize their campaigns and achieve their goals.

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Health, Wellness and Fitness

CASE STUDY LES MILLS+

LES MILLS+ faced a challenge with declining demand for home workouts. They needed to reduce churn and boost customer lifetime value during their busiest time. They developed a custom data model to id...entify at-risk customers and used personalized, multi-channel messaging to promote annual subscriptions. As a result, they retained 53% of customers predicted to churn and converted 80% of at-risk customers to annual memberships in less than two months.

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CASE STUDY WIN Reality

WIN Reality, a sports technology startup, faced challenges in activating their first-party data for marketing. They struggled with a disjointed tech stack and relied heavily on email. By centralizing... their marketing automation and customer data with Customer.io, they improved personalization and real-time marketing. This led to a 4x increase in booking sessions in four months. The centralized system allowed them to expand their marketing mix and better engage customers.

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Financial Services

CASE STUDY ZEN.COM

ZEN.COM, a global fintech company, struggled to convert and activate mobile users. They switched from HubSpot to Customer.io to improve their messaging strategy. By using hyper-personalized, multi-ch...annel messaging, they increased active users by 50%. The new approach included in-app messages and push notifications, which helped users navigate the app confidently. This strategy boosted user loyalty and conversion rates.

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Customer.io Product Tour

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Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Yespo Оmnichannel CDP, Bonjoro, ExpertSender and Lead Liaison are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.
lightning

Peers used Customer.io for communication management and engagement management

Customer.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.79/5 ★

Read Reviews (1)
Analytics

3.96/5 ★

Read Reviews (43)
Custom Reports

3.42/5 ★

Read Reviews (150)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.79/5 ★

Read Reviews (1)
Analytics

3.96/5 ★

Read Reviews (43)
Custom Reports

3.42/5 ★

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Customer io News

The anatomy of highly-converting activation emails

So, you’ve acquired a new customer—time to celebrate, right? Hang on a minute. Just because someone’s come on board doesn’t mean they’ll stick around. In fact, new customers need just as much attention as leads if you want them to stay engaged for the long term. To bring them fully onboard, you need an activation

The post The anatomy of highly-converting activation emails appeared first on Customer.io.

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Brave new world: Apple Vision Pro marketing with Customer.io

To make a real connection, brands must meet customers where they are. Over the years, we’ve followed them to their email inboxes, phone notifications, social media, and more. And now, we’re following them into virtual reality.  Customer.io now integrates with Apple Vision Pro—offering brands a unique opportunity to engage with their customers like never before.

The post Brave new world: Apple Vision Pro marketing with Customer.io appeared first on Customer.io.

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Customer io Profile

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A