Customer.io Overview

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using Customer.io.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.91/5

Read Reviews (122)

"...This program helped our company in a number of ways, like, We do not have to pay attention to potential audience and send out the emails and other promo offers...."
sending & publishing communications

4.90/5

Read Reviews (107)

"...The seamless integration between Customer.io and Segment has allowed our company to send emails intuitively based on specific triggers, filters, and logic...."
tracking & monitoring communications

4.68/5

Read Reviews (9)

"...It allows you to send high volume emails and tracking them for response purposes...."
Engagement Management with E-Mail

4.92/5

Read Reviews (89)

"...Using Customer.io has boosted our numbers in every imaginable way from audience growth to engagement to conversion...."
engaging and following up

4.89/5

Read Reviews (46)

"...Easily view a full log of event and attribute data, where users are engaging, what messages they have received, and more. ..."
engaging with scheduling & cadence

4.27/5

Read Reviews (3)

"...With over 250,000 people in this cadence, this is a huge return on investment...."
Workflow Management with E-Mail

4.63/5

Read Reviews (42)

"...For automating emails & creating a drip cadence email workflow, integrated seamlessly into Intercom & CRM (Prosperworks)...."
PEER EXPERIENCES
Communication Management with E-Mail

4.91/5

Read Reviews (122)

"...This program helped our company in a number of ways, like, We do not have to pay attention to potential audience and send out the emails and other promo offers...." Peer review by MONIKA S, Digital Marketing Consultant
sending & publishing communications

4.91/5

Read Reviews (107)

tracking & monitoring communications

4.91/5

Read Reviews (9)

Engagement Management with E-Mail

4.92/5

Read Reviews (89)

"...Using Customer.io has boosted our numbers in every imaginable way from audience growth to engagement to conversion...." Peer review by Grace Garey, Co-Founder, Watsi
engaging and following up

4.92/5

Read Reviews (46)

engaging with scheduling & cadence

4.92/5

Read Reviews (3)

Workflow Management with E-Mail

4.63/5

Read Reviews (42)

"...For automating emails & creating a drip cadence email workflow, integrated seamlessly into Intercom & CRM (Prosperworks)...." Peer review by User

41+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1451 insights from peers and experts to help you assess how these Customer.io use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

Sharon Blatt Cohen

Senior Marketing Lead

Guardio

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen
CUSTOMERS TESTIMONIALS

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

Sharon Blatt Cohen

Senior Marketing Lead

Guardio

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen

Case Studies

COMPANY CASE STUDIES
Case Study Demand Curve

How Demand Curve utilizes Customer.io’s unlimited event attributes and dedicated IP’s to better connect with their audience

Read More
Case Study TryHackMe

Find out how TryHackMe achieves 10% month-over-month revenue growth with Customer.io.

Read More
Case Study Olivia

Discover how Olivia doubled their activation rate by running cohort tests.

Read More

Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Upland Adestra, Sailthru, Acoustic Campaign and Delivra are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Customer.io to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Customer.io

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.73/5

Read Reviews (89)
Alerts: popups & Notifications

4.85/5

Read Reviews (34)
Templates

1.80/5

Read Reviews (28)
Dashboard

3.90/5

Read Reviews (17)
Micro customer segmenting

4.82/5

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Personalization

4.73/5

Read Reviews (89)
Alerts: popups & Notifications

4.85/5

Read Reviews (34)
Templates

1.80/5

Read Reviews (28)
Dashboard

3.90/5

Read Reviews (17)
Micro customer segmenting

4.82/5

Read Reviews (13)

IT and Other Capabilities

for Customer.io

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.41/5

Read Reviews (100)
Data Export

3.11/5

Read Reviews (40)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.41/5

Read Reviews (100)
Data Export

3.11/5

Read Reviews (40)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (115)
Email Support

3.65/5

Read Reviews (35)
Chat Support

2.70/5

Read Reviews (8)
Phone Support

2.68/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (115)
Email Support

3.65/5

Read Reviews (35)
Chat Support

2.70/5

Read Reviews (8)
Phone Support

2.68/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Vendor Profile Details

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

11-50

Social

Financials

Seed