Customer.io Overview

Customer.io leverages first-party data to craft personalized customer journeys across multiple channels. This data-driven platform excels in creating meaningful interactions, ensuring each communication is impactful and relevant. By integrating limitless data capabilities, Customer.io supports businesses in scaling their messaging automation efforts efficiently. Its unique selling point lies in its ability to transform customer communication, offering a competitive edge in delivering tailored experiences. This platform is particularly beneficial for marketers aiming to enhance their customer engagement strategies with precision and depth.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Customer.io.

Other use cases:

  • Onboarding
  • Drip Marketing
  • Advertisement
  • Campaign Management
  • Segmentation And Targeting
  • Social Media Analytics
  • Customer Feedback Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
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Customer.io Use-Cases and Business Priorities: Customer Satisfaction Data

Customer.io works with different mediums / channels such as E-Mail.

Customer.io's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Customer.io support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Customer.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics." - Hamish Elmslie

Customer.io, Yespo Оmnichannel CDP, Bonjoro, ExpertSender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Customer.io enables personalized customer journeys using first-party data. Automation, data, and content creation are seamlessly integrated across all channels.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Customer.io is popular in Computer & Network Security, Education, and Publishing and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Customer.io Use Cases

What benefits does Customer.io offer for Communication Management?

Why is Customer.io the best choice for Engagement Management?

How efficiently Does Customer.io manage your Workflow Management?

What solutions does Customer.io provide for Onboarding?

How does Customer.io address your Drip Marketing Challenges?

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters
CUSTOMERS TESTIMONIALS
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters

Case Studies

Sports

CASE STUDY WIN Reality

Customer.io helped WIN Reality centralize their marketing automation and customer data. Before, WIN Reality struggled to use their first-party data and personalize messages. With Customer.io and Data... Pipelines, they tracked user activity, reduced drop-off, and improved messaging. They expanded their email flow and added SMS and push notifications. These changes led to a 4x increase in booking sessions in four months.

Education

CASE STUDY Musora

Customer.io helped Musora automate their subscriber retention process. Musora used to handle cancellations manually, which was slow and only converted 3% of users. With Customer.io, they built person...alized win-back campaigns based on cancellation reasons. The new system increased win-back conversions by 3.5% and saved 35 hours of manual work each week. Musora now processes 10 times more real-time data, improving both efficiency and results.

Computer Software

CASE STUDY Notion

Customer.io helped Notion scale lifecycle marketing to millions of users worldwide. The Notion team used Customer.io to create localized onboarding campaigns, increasing conversion rates by 6-7%. Per...sonalized onboarding emails achieved a 49-51% open rate and a 1-1.5% click-through rate. A/B testing with Customer.io improved open rates by 20% for product launches. The lifecycle team drove measurable impact and millions in value for Notion.

Information Technology and Services

CASE STUDY Notion

Customer.io helped Notion improve lifecycle marketing. Notion's marketing team worked with engineering and product teams to find user pain points. They used Census's data activation platform to sync ...data and target audiences. This led to more conversions and better brand loyalty. Notion focused on continuous testing and data-driven decisions to improve campaigns.

Financial Services

CASE STUDY ZEN.COM

Customer.io helped ZEN.COM boost active users by 50%. ZEN.COM struggled to convert and activate mobile users with only email. They switched from HubSpot to Customer.io for multi-channel messaging. Th...ey used in-app messages, push notifications, and advanced segmentation. This hyper-personalized approach increased user activation and loyalty. ZEN.COM now has a more active mobile user base.

Education

CASE STUDY StuDocu

Customer.io helps StuDocu engage 15 million users in 60 countries and 17 languages. StuDocu uses Customer.io for onboarding, transactional messages, conversion flows, and customer feedback. The platf...orm's analytics and segmentation tools let StuDocu reach a 33% average open rate and a 10% click-through rate on top campaigns. Event-triggered campaigns and timezone-based scheduling boost engagement. Customer.io enables StuDocu to send the right message to the right user at the right time, supporting their global growth.

Video

Customer.io Product Tour

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Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Yespo Оmnichannel CDP, Bonjoro, ExpertSender and Lead Liaison are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.
lightning

Peers used Customer.io for communication management and engagement management

Customer.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Customer io News

The anatomy of highly-converting activation emails

So, you’ve acquired a new customer—time to celebrate, right? Hang on a minute. Just because someone’s come on board doesn’t mean they’ll stick around. In fact, new customers need just as much attention as leads if you want them to stay engaged for the long term. To bring them fully onboard, you need an activation

The post The anatomy of highly-converting activation emails appeared first on Customer.io.

Brave new world: Apple Vision Pro marketing with Customer.io

To make a real connection, brands must meet customers where they are. Over the years, we’ve followed them to their email inboxes, phone notifications, social media, and more. And now, we’re following them into virtual reality.  Customer.io now integrates with Apple Vision Pro—offering brands a unique opportunity to engage with their customers like never before.

The post Brave new world: Apple Vision Pro marketing with Customer.io appeared first on Customer.io.

Customer io Profile

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Financials

SERIES A