Customer.io Overview
This is a summary of the comprehensive capabilities and benefits of Customer.io based on over 1451 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Customer.io, Upland adestra, Sailthru, Acoustic Campaign, Delivra, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Customer.io is right for your needs? Our Cuspera AI engine can evaluate how Customer.io fits your specific business needs, industry, and context. Get your personalized assessment report today.
Customer.io supports business activities such as:
- Communication Management
- Engagement Management
- Workflow Management
- Training & Onboarding
- Drip Marketing
Customer.io can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Improve Internal Communications, Grow Market Share, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Customer.io's capabilities include Personalization, Alerts: Popups & Notifications, Templates, etc.
Customer.io was founded in 2012. Computer & Network Security Vertical is its biggest customer base.
Reviews
"Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. " - Hamish Elmslie
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Customer.io.
Use Cases
Peers recommend Communication Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using Customer.io.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail |
4.91/5 ★ |
"...The segmentation is amazing and has been incredibly helpful for pinpointing all the nuances that we need for the company to function and send the correct emails...." Peer review by Dalton Vogler, Digital Marketing Manager, Arcadia Power |
| sending & publishing communications |
4.90/5 ★ |
"...Customer.io is a great software, in a very practical way it automates the sending of emails, being very flexible its use...." Peer review by William L, Social Media Manager, Oil & Energy |
| tracking & monitoring communications |
4.68/5 ★ |
"...If you currently don't track email activity, I recommend using Customer.io to start...." Peer review by User |
| Engagement Management with E-Mail |
4.92/5 ★ |
"...Using Customer.io has boosted our numbers in every imaginable way from audience growth to engagement to conversion...." Peer review by FRAN N, ANALISTA CORPORATIVO |
| engaging and following up |
4.89/5 ★ |
"...trigger based emails to follow up on users...." Peer review by User |
| engaging with scheduling & cadence |
4.27/5 ★ |
"...For automating emails & creating a drip cadence email workflow, integrated seamlessly into Intercom & CRM (Prosperworks)...." Peer review by User |
| Workflow Management with E-Mail |
4.63/5 ★ |
"...Since condition-triggered campaigns are triggered the first time a user matches a set of conditions, StuDocu can either set and forget or jump right in and start optimizing workflows based on how people are moving through the campaigns...." Case Study StuDocu |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail |
4.91/5 ★ |
"...The segmentation is amazing and has been incredibly helpful for pinpointing all the nuances that we need for the company to function and send the correct emails...." Peer review by Dalton Vogler, Digital Marketing Manager, Arcadia Power |
|
| sending & publishing communications |
4.91/5 ★ |
| tracking & monitoring communications |
4.91/5 ★ |
| Engagement Management with E-Mail |
4.92/5 ★ |
"...Using Customer.io has boosted our numbers in every imaginable way from audience growth to engagement to conversion...." Peer review by FRAN N, ANALISTA CORPORATIVO |
|
| engaging and following up |
4.92/5 ★ |
| engaging with scheduling & cadence |
4.92/5 ★ |
| Workflow Management with E-Mail |
4.63/5 ★ |
"...Since condition-triggered campaigns are triggered the first time a user matches a set of conditions, StuDocu can either set and forget or jump right in and start optimizing workflows based on how people are moving through the campaigns...." Case Study StuDocu |
|
41+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1451 insights from peers and experts to help you assess how these Customer.io use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie |
|
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis |
|
One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Hamish Elmslie Chief Operating Officer Mido Lotto |
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie |
|
Heloisa Assis Marketing Manager Olivia |
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis |
|
Sharon Blatt Cohen Senior Marketing Lead Guardio |
One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Demand CurveRead More |
|
Case Study TryHackMeRead More |
|
|
Case Study Mido LottoRead More |
Frequently Asked Questions(FAQ)
for Customer.io
What is Customer.io?
What is Customer.io used for?
What are the top features of Customer.io?
Who uses Customer.io?
What are Customer.io alternatives?
Where is Customer.io located?
Popular Business Setting
for Customer.io
Top Industries
- Computer & Network Security
- Education
- Publishing
Popular in
- Small Business
- Mid Market
- Large Enterprise
Peers used Customer.io to Acquire customers and Enhance customer relationships
Customer.io Alternatives
Peer and Expert Opinion on Features
for Customer.io
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (89) |
| Alerts: popups & Notifications | Read Reviews (34) |
| Templates | Read Reviews (28) |
| Dashboard | Read Reviews (17) |
| Micro customer segmenting | Read Reviews (13) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (89) |
| Alerts: popups & Notifications | Read Reviews (34) |
| Templates | Read Reviews (28) |
| Dashboard | Read Reviews (17) |
| Micro customer segmenting | Read Reviews (13) |
IT and Other Capabilities
for Customer.io
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (100) |
| Data Export | Read Reviews (40) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (100) |
| Data Export | Read Reviews (40) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (115) |
| Email Support | Read Reviews (35) |
| Chat Support | Read Reviews (8) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (115) |
| Email Support | Read Reviews (35) |
| Chat Support | Read Reviews (8) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (43) |
| Custom Reports | Read Reviews (150) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (43) |
| Custom Reports | Read Reviews (150) |
Software Failure Risk Guidance
?for Customer.io
Overall Risk Meter
Top Failure Risks for Customer.io
Vendor Profile Details
HQ Location
921 SW Washington Street, Suite 820, Portland, Oregon, 97205
Employees
101-250
Social
Financials
SERIES A
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