Customer.io Overview

This is a summary of the comprehensive capabilities and benefits of Customer.io based on over 1451 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Customer.io, Upland adestra, Sailthru, Acoustic Campaign, Delivra, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Customer.io is right for your needs? Our Cuspera AI engine can evaluate how Customer.io fits your specific business needs, industry, and context. Get your personalized assessment report today.

Customer.io supports business activities such as:

  • Communication Management
  • Engagement Management
  • Workflow Management
  • Training & Onboarding
  • Drip Marketing

Customer.io can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Improve Internal Communications, Grow Market Share, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Customer.io's capabilities include Personalization, Alerts: Popups & Notifications, Templates, etc.

Customer.io was founded in 2012. Computer & Network Security Vertical is its biggest customer base.

Reviews

"Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. " - Hamish Elmslie

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using Customer.io.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.91/5

Read Reviews (122)

"...The segmentation is amazing and has been incredibly helpful for pinpointing all the nuances that we need for the company to function and send the correct emails...."
sending & publishing communications

4.90/5

Read Reviews (107)

"...Customer.io is a great software, in a very practical way it automates the sending of emails, being very flexible its use...."
tracking & monitoring communications

4.68/5

Read Reviews (9)

"...If you currently don't track email activity, I recommend using Customer.io to start...."
Engagement Management with E-Mail

4.92/5

Read Reviews (89)

"...Using Customer.io has boosted our numbers in every imaginable way from audience growth to engagement to conversion...."
engaging and following up

4.89/5

Read Reviews (46)

"...trigger based emails to follow up on users...."
engaging with scheduling & cadence

4.27/5

Read Reviews (3)

"...For automating emails & creating a drip cadence email workflow, integrated seamlessly into Intercom & CRM (Prosperworks)...."
Workflow Management with E-Mail

4.63/5

Read Reviews (42)

"...Since condition-triggered campaigns are triggered the first time a user matches a set of conditions, StuDocu can either set and forget or jump right in and start optimizing workflows based on how people are moving through the campaigns...." Case Study StuDocu
PEER EXPERIENCES
Communication Management with E-Mail

4.91/5

Read Reviews (122)

"...The segmentation is amazing and has been incredibly helpful for pinpointing all the nuances that we need for the company to function and send the correct emails...." Peer review by Dalton Vogler, Digital Marketing Manager, Arcadia Power
sending & publishing communications

4.91/5

Read Reviews (107)

tracking & monitoring communications

4.91/5

Read Reviews (9)

Engagement Management with E-Mail

4.92/5

Read Reviews (89)

"...Using Customer.io has boosted our numbers in every imaginable way from audience growth to engagement to conversion...." Peer review by FRAN N, ANALISTA CORPORATIVO
engaging and following up

4.92/5

Read Reviews (46)

engaging with scheduling & cadence

4.92/5

Read Reviews (3)

Workflow Management with E-Mail

4.63/5

Read Reviews (42)

"...Since condition-triggered campaigns are triggered the first time a user matches a set of conditions, StuDocu can either set and forget or jump right in and start optimizing workflows based on how people are moving through the campaigns...." Case Study StuDocu

41+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1451 insights from peers and experts to help you assess how these Customer.io use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

Sharon Blatt Cohen

Senior Marketing Lead

Guardio

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen
CUSTOMERS TESTIMONIALS

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

Sharon Blatt Cohen

Senior Marketing Lead

Guardio

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen

Case Studies

COMPANY CASE STUDIES
Case Study Demand Curve

How Demand Curve utilizes Customer.io’s unlimited event attributes and dedicated IP’s to better connect with their audience

Read More
Case Study TryHackMe

Find out how TryHackMe achieves 10% month-over-month revenue growth with Customer.io.

Read More
Case Study Mido Lotto

Learn how Mido Lotto increased their paying customers by 2000% with SMS using Customer.io.

Read More

Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Upland Adestra, Sailthru, Acoustic Campaign and Delivra are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Customer.io to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Customer.io

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.73/5

Read Reviews (89)
Alerts: popups & Notifications

4.85/5

Read Reviews (34)
Templates

1.80/5

Read Reviews (28)
Dashboard

3.90/5

Read Reviews (17)
Micro customer segmenting

4.82/5

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Personalization

4.73/5

Read Reviews (89)
Alerts: popups & Notifications

4.85/5

Read Reviews (34)
Templates

1.80/5

Read Reviews (28)
Dashboard

3.90/5

Read Reviews (17)
Micro customer segmenting

4.82/5

Read Reviews (13)

IT and Other Capabilities

for Customer.io

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.41/5

Read Reviews (100)
Data Export

3.11/5

Read Reviews (40)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.41/5

Read Reviews (100)
Data Export

3.11/5

Read Reviews (40)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (115)
Email Support

3.65/5

Read Reviews (35)
Chat Support

2.70/5

Read Reviews (8)
Phone Support

2.68/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (115)
Email Support

3.65/5

Read Reviews (35)
Chat Support

2.70/5

Read Reviews (8)
Phone Support

2.68/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Vendor Profile Details

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Financials

SERIES A