Customer.io Overview

Customer.io enables personalized customer journeys using first-party data. Automation, data, and content creation are seamlessly integrated across all channels.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Customer.io.

Other use cases:

  • Onboarding
  • Drip Marketing
  • Advertisement
  • Campaign Management
  • Segmentation And Targeting
  • Social Media Analytics
  • Customer Feedback Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
See all business priorities See less business priorities

Customer.io Use-Cases and Business Priorities: Customer Satisfaction Data

Customer.io works with different mediums / channels such as E-Mail,

Customer.io's features include Personalization, Alerts: Popups & Notifications, Templates, etc.

Reviews

"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails." - Heloisa Assis

Customer.io, Upland adestra, Marigold Engage, Acoustic Campaign, Delivra, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Customer.io is popular in Computer & Network Security, Education, and Publishing and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Customer.io Use Cases

What benefits does Customer.io offer for Communication Management?

Customer.io is a communication management solution that enables personalized messages at scale, including dynamic email series triggered by user actions. It allows for segmentation, customized attributes, and scheduled delivery of emails. The application has a limitation of sending 50 emails at a time.
"...We rely on Customer.io to send emails based on the specific experience of each individual user...." Peer review by Sunir Shah, Chief marketing Olarker, Olark

What solutions does Customer.io provide for Engagement Management?

Customer.io facilitates personalized and effective customer engagement through email campaigns. It enables dynamic email series based on customer activity and simplifies interactions with clients. A limitation is that it lacks user-specific search capabilities for campaign interactions.
"...Customer.io lets me be very creative when it comes to engaging people with emails...." Peer review by Verified Reviewer, Internet, 51-200 employees, Internet

What benefits does Customer.io offer for Workflow Management?

What Are the key features of Customer.io for Onboarding?

How does Customer.io address your Drip Marketing Challenges?

41+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters
CUSTOMERS TESTIMONIALS
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Martine Peeters

Marketing and Communications Manager

StuDocu

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night in my timezone, so it’s nice to be able to schedu...le it.

Testimonial By Martine Peeters

Case Studies

COMPANY CASE STUDIES
Customer.io case study
Case Study Mido Lotto

Learn how Mido Lotto increased their paying customers by 2000% with SMS using Customer.io.

Read More
Customer.io case study
Case Study Demand Curve

How Demand Curve utilizes Customer.io’s unlimited event attributes and dedicated IP’s to better connect with their audience

Read More
Customer.io case study
Case Study TryHackMe

Find out how TryHackMe achieves 10% month-over-month revenue growth with Customer.io.

Read More

Video

Customer.io Product Tour

Video Thumbnail

Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Upland Adestra, Marigold Engage, Acoustic Campaign and Delivra are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.
lightning

Peers used Customer.io for communication management and engagement management

Customer.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Customer io Feeds

The anatomy of highly-converting activation emails

So, you’ve acquired a new customer—time to celebrate, right? Hang on a minute. Just because someone’s come on board doesn’t mean they’ll stick around. In fact, new customers need just as much attention as leads if you want them to stay engaged for the long term. To bring them fully onboard, you need an activation

The post The anatomy of highly-converting activation emails appeared first on Customer.io.

24 Jun 2024 - source

Brave new world: Apple Vision Pro marketing with Customer.io

To make a real connection, brands must meet customers where they are. Over the years, we’ve followed them to their email inboxes, phone notifications, social media, and more. And now, we’re following them into virtual reality.  Customer.io now integrates with Apple Vision Pro—offering brands a unique opportunity to engage with their customers like never before.

The post Brave new world: Apple Vision Pro marketing with Customer.io appeared first on Customer.io.

06 May 2024 - source

Customer io Profile

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Financials

SERIES A