Adobe Analytics Overview

Adobe Analytics provides insights on the customer journey by mixing and analyzing data from all channels, offering versatile reporting and predictive intelligence to enhance ROI and customer relationships. It uses AI and machine learning to uncover hidden opportunities and predict future behaviors.

Use Cases

Customers recommend Social Media Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Adobe Analytics.

Other use cases:

  • Advertisement
  • Funnel Analysis
  • Channel Marketing
  • Digital Marketing
  • Content Management
  • Communication Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Adobe Analytics.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Improve Consistency
  • Launch New Products
  • Establish Thought Leadership
See all business priorities See less business priorities

Adobe Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Analytics works with different mediums / channels such as Website, and Mobile,

Adobe Analytics's features include Dashboard, Personalization, Predictive Analytics, etc.

Reviews

"Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined custo...mer experience that keeps shoppers engaged" - Jeffrey Lack

Adobe Analytics, Kissmetrics, Google Analytics 360, Matomo, Google Analytics, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Analytics

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Adobe Analytics is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Adobe Analytics Use Cases

What solutions does Adobe Analytics provide for Social Media Management?

Adobe Analytics facilitates social media management by tracking website traffic from social channels, analyzing visitor interactions, and measuring the effectiveness of social media campaigns. It provides insights into the impact of social media investments by determining the effectiveness of video procedures and recognizing mobile visitors. While Adobe Analytics offers robust reporting and data analysis capabilities, its setup and reporting can be complex and require analytics expertise.
"...A tool that I consider important (at least in my case) is the possibility of graphing all the analytical reports...." Peer review by Franco Naressi, Hospital & Health Care

How does Adobe Analytics facilitate Engagement Management?

Adobe Analytics provides detailed insights into user interactions and behavior on websites and mobile apps. The software offers deep analytics to understand customer engagement, allowing businesses to optimize campaigns and user experiences. A limitation of the software is that costs can increase significantly if tracking many user interactions.
"...I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors...." Peer review by Surabhi s, Information Technology and Services

How can Adobe Analytics enhance your Campaign Management process?

How can Adobe Analytics enhance your Advertisement process?

What solutions does Adobe Analytics provide for Funnel Analysis?

61+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Adobe Analytics solved their Digital Analytics needs. Cuspera uses 9772 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Adobe Analytics testimonial

Jeffrey Lack

VP of digital marketing

Bridgestone

Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack
Adobe Analytics testimonial

Paul Lovegrove

chief operating officer

Navitas

We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove
Adobe Analytics testimonial

Susie Emmerling

vice president of marketing operations

ServiceNow

Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling
CUSTOMERS TESTIMONIALS
Adobe Analytics testimonial

Jeffrey Lack

VP of digital marketing

Bridgestone

Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack
Adobe Analytics testimonial

Paul Lovegrove

chief operating officer

Navitas

We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove
Adobe Analytics testimonial

Susie Emmerling

vice president of marketing operations

ServiceNow

Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling

Case Studies

COMPANY CASE STUDIES
Adobe Analytics case study
Case Study ServiceNow

How ServiceNow selects Adobe Experience Platform to advance B2B customer experience with Adobe Analytics

Read More
Adobe Analytics case study
Case Study Bridgestone

How Bridgestone re-aligned its digital marketing with Adobe Analytics

Read More
Adobe Analytics case study
Case Study Navitas

How Navitas opens up new possibilities for students with Adobe Analytics

Read More

Video

CJA Lookups for Lookup and Profile Data

Video Thumbnail

Frequently Asked Questions(FAQ)

for Adobe Analytics

What is Adobe Analytics?

Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships.

It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.

What is Adobe Analytics used for?

Adobe Analytics is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Engagement Management and Campaign Management .

What are the top features of Adobe Analytics?

Dashboard, Personalization and Predictive analytics are some of the top features of Adobe Analytics.

Who uses Adobe Analytics?

Adobe Analytics is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Adobe Analytics alternatives?

Kissmetrics, Google Analytics 360, Matomo and Google Analytics are popular alternatives for Adobe Analytics.

Where is Adobe Analytics located?

Adobe Analytics is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.
lightning

Peers used Adobe Analytics for social media management and engagement management

Adobe Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.72/5

Read Reviews (79)
Analytics

4.18/5

Read Reviews (2592)
Custom Reports

3.99/5

Read Reviews (3145)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.72/5

Read Reviews (79)
Analytics

4.18/5

Read Reviews (2592)
Custom Reports

3.99/5

Read Reviews (3145)

Software Failure Risk Guidance

?

for Adobe Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Analytics

Adobe News

Adobe Acrobat AI-powered advancements - WJLA

Adobe Acrobat AI-powered advancements ... WASHINGTON (7News) — Do you often feel overwhelmed by too much information? That you're missing out on ...

01 Jul 2024 - source

Adobe AI- Powered Advancements - 10News.com

Consumer Expert Justine Santaniello shares how Adobe is now using AI to enhance the existing Acrobat. You will now be able to edit or create ...

01 Jul 2024 - source

Adobe adds Experience Manager 'content hub' to help find, reuse digital assets

The new feature offers access to Adobe Express and Firefly generative AI tools to make adjustments to marketing assets.

27 Jun 2024 - source

Adobe Profile

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A