Adobe Analytics Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Analytics based on over 9772 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Analytics, Kissmetrics, Google Analytics 360, Matomo, Google Analytics, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Analytics is right for your needs? Our Cuspera AI engine can evaluate how Adobe Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Analytics supports business activities such as:
- Social Media Management
- Engagement Management
- Campaign Management
- Advertisement
- Funnel Analysis
Adobe Analytics can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Improve Digital And Social Presence, etc. It can help manage these activities if you use Website and Mobile for these needs. As a solution, Adobe Analytics's capabilities include Dashboard, Personalization, Predictive Analytics, etc.
Adobe Analytics was founded in 1982. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Adobe Analytics solved their Digital Analytics needs. Cuspera uses 9772 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Adobe Analytics.
Use Cases
Peers recommend Social Media Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Adobe Analytics.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Website |
4.39/5 ★ |
"...I've used Adobe Analytics to analyze user behavior on site and in apps for media, search, and lead generation clients...." Peer review by Kim S, Senior Manager, Marketing Analytics, Internet |
| social media analytics |
4.34/5 ★ |
"...You can automatically pull Adobe report into Excel which makes analytics reporting way easier...." Peer review by Anonymous Reviewer |
| scheduling post to social media |
4.87/5 ★ |
"...By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles...." Peer review by Deborah K., Management Consulting |
| monitoring social media |
4.16/5 ★ |
"...It recognizes mobile visitors, determine the effectiveness of video procedures and track the social media networks to provide a strong impression about the effect of investment through this software...." Peer review by Jenni E, Data Analyst, Retail |
| engaging on social media |
3.69/5 ★ |
"...By far one of the easiest and best apps to make visual content / quote posts for social media with a wide range of free photos and styles...." Peer review by Deborah K., Management Consulting |
| Engagement Management with Website and Mobile |
4.99/5 ★ |
"...Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes...." Testimonial by Paul Lovegrove, chief operating officer, Navitas |
| engaging and following up |
4.98/5 ★ |
"...Adobe has all the tools I need to analyze website traffic and engagement..." Peer review by Claire F., Marketing and Advertising |
| Campaign Management with Website |
4.92/5 ★ |
"...Fusion uses Adobe Analytics on behalf of our clients to track recruitment marketing campaigns and visitor behavior on career websites for hospitals and health systems...." Peer review by Georgia Dardick, Co-Founder, Fusion Marketing Group |
| campaign analytics |
4.75/5 ★ |
"...I recently used Adobe Analytics to identify campaign traffic from email...." Peer review by User |
| campaign monitoring |
4.43/5 ★ |
"...CPID tracking campaign mode THe path funnel menu..." Peer review by Solal N, Attribution and SEO Manager |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Website |
4.39/5 ★ |
"...I've used Adobe Analytics to analyze user behavior on site and in apps for media, search, and lead generation clients...." Peer review by Kim S, Senior Manager, Marketing Analytics, Internet |
|
| social media analytics |
4.39/5 ★ |
| scheduling post to social media |
4.39/5 ★ |
| monitoring social media |
4.39/5 ★ |
| engaging on social media |
4.39/5 ★ |
| Engagement Management with Website and Mobile |
4.99/5 ★ |
"...Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes...." Testimonial by Paul Lovegrove, chief operating officer, Navitas |
|
| engaging and following up |
4.99/5 ★ |
| Campaign Management with Website |
4.92/5 ★ |
"...Fusion uses Adobe Analytics on behalf of our clients to track recruitment marketing campaigns and visitor behavior on career websites for hospitals and health systems...." Peer review by Georgia Dardick, Co-Founder, Fusion Marketing Group |
|
| campaign analytics |
4.92/5 ★ |
| campaign monitoring |
4.92/5 ★ |
61+ more Business Use Cases
Our AI advisor, Wyz, harnessed 9772 insights from peers and experts to help you assess how these Adobe Analytics use cases fit your Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
|
Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack |
|
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
|
Jeffrey Lack VP of digital marketing Bridgestone |
Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack |
|
Paul Lovegrove chief operating officer Navitas |
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Swinburne University of TechnologyRead More |
|
|
Case Study BridgestoneRead More |
|
|
Case Study NavitasRead More |
Frequently Asked Questions(FAQ)
for Adobe Analytics
What is Adobe Analytics?
What is Adobe Analytics used for?
What are the top features of Adobe Analytics?
Who uses Adobe Analytics?
What are Adobe Analytics alternatives?
Where is Adobe Analytics located?
Popular Business Setting
for Adobe Analytics
Top Industries
- Marketing and Advertising
- Computer Software
- Internet
Popular in
- Large Enterprise
- Mid Market
- Enterprise
Peers used Adobe Analytics to Acquire customers and Enhance customer relationships
Adobe Analytics Alternatives
Peer and Expert Opinion on Features
for Adobe Analytics
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (271) |
| Personalization | Read Reviews (131) |
| Predictive analytics | Read Reviews (40) |
| Recording | Read Reviews (34) |
| Calculator | Read Reviews (31) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (271) |
| Personalization | Read Reviews (131) |
| Predictive analytics | Read Reviews (40) |
| Recording | Read Reviews (34) |
| Calculator | Read Reviews (31) |
IT and Other Capabilities
for Adobe Analytics
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (399) |
| Data Import | Read Reviews (1072) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (399) |
| Data Import | Read Reviews (1072) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (420) |
| Phone Support | Read Reviews (48) |
| Chat Support | Read Reviews (54) |
| Email Support | Read Reviews (39) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (420) |
| Phone Support | Read Reviews (48) |
| Chat Support | Read Reviews (54) |
| Email Support | Read Reviews (39) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (79) |
| Analytics | Read Reviews (2592) |
| Custom Reports | Read Reviews (3145) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (79) |
| Analytics | Read Reviews (2592) |
| Custom Reports | Read Reviews (3145) |
Software Failure Risk Guidance
?for Adobe Analytics
Overall Risk Meter
Top Failure Risks for Adobe Analytics
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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