Adobe Analytics Overview
Adobe Analytics provides insights on the customer journey by mixing and analyzing data from all channels, offering versatile reporting and predictive intelligence to enhance ROI and customer relationships. It uses AI and machine learning to uncover hidden opportunities and predict future behaviors.
Use Cases
Customers recommend Social Media Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Adobe Analytics.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Adobe Analytics.
Adobe Analytics Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Analytics works with different mediums / channels such as Website. and Mobile.
Adobe Analytics's features include Dashboard, Personalization, Predictive Analytics, etc. and Adobe Analytics support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Adobe Analytics analytics capabilities include Analytics, and Custom Reports.
Reviews
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes." - Paul Lovegrove
Adobe Analytics, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Analytics
Top Industries
- Marketing and Advertising
- Computer Software
- Internet
Popular in
- Large Enterprise
- Mid Market
- Enterprise
Adobe Analytics is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.
Comprehensive Insights on Adobe Analytics Use Cases
Why is Adobe Analytics the best choice for Engagement Management?
What Are the key features of Adobe Analytics for Campaign Management?
How can Adobe Analytics enhance your Advertisement process?
How can Adobe Analytics optimize your Funnel Analysis Workflow?
11 buyers and buying teams have used Cuspera to assess how well Adobe Analytics solved their Digital Analytics needs. Cuspera uses 9772 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
|
Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack |
|
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Paul Lovegrove chief operating officer Navitas |
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
|
Jeffrey Lack VP of digital marketing Bridgestone |
Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack |
|
Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
Case Studies
Case Study Bridgestone
Case Study ServiceNow
Case Study Navitas
Case Study Navitas
Case Study Swinburne University of Technology
Case Study Bridgestone
Video
CJA Lookups for Lookup and Profile Data
Frequently Asked Questions(FAQ)
for Adobe Analytics
What is Adobe Analytics?
Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships.
It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.
What is Adobe Analytics used for?
What are the top features of Adobe Analytics?
Who uses Adobe Analytics?
What are Adobe Analytics alternatives?
Where is Adobe Analytics located?
Peers used Adobe Analytics for social media management and engagement management
Adobe Analytics Competitors
Adobe Analytics Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (79) |
| Analytics | Read Reviews (2592) |
| Custom Reports | Read Reviews (3145) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (79) |
| Analytics | Read Reviews (2592) |
| Custom Reports | Read Reviews (3145) |
Adobe Analytics Integrations
Adobe Analytics integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Adobe Analytics
Software Failure Risk Guidance
?for Adobe Analytics
Overall Risk Meter
Top Failure Risks for Adobe Analytics
Adobe Inc. News
Adobe launches Firefly Boards globally with new AI video models and features
Adobe launches Firefly Boards globally with new AI video models and features
LTIMindtree and Adobe launch AI - led marketing unit BlueVerse CraftStudio
LTIMindtree and Adobe have launched BlueVerse CraftStudio, an AI-led marketing unit aimed at enhancing marketing operations. This collaboration integrates Adobe's AI-powered tools, such as Creative Cloud and Firefly Services, with LTIMindtree's marketing expertise. The initiative aims to streamline marketing processes, improve campaign effectiveness, and reduce time-to-market by over 50%, thus supporting revenue generation and efficiency for clients.
Adobe growth through AI and subscription
Adobe's Q2 2025 results show strong growth driven by its creative and experience cloud platforms and the adoption of generative AI tools like Firefly. The company launched the LLM Optimizer in June 2025, enhancing brand visibility and customer engagement. Subscription revenue, particularly from Creative Cloud and Document Cloud, continues to drive sustainability and long-term growth.
Adobe ( ADBE ) Launches Agent Orchestrator to Scale AI - Powered Marketing
Adobe has launched Agent Orchestrator, a tool designed to enhance AI-powered marketing capabilities.
Adobe Inc. Profile
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
What solutions does Adobe Analytics provide for Social Media Management?