Amplitude Analytics Overview

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

Cuspera Reviews

20 buyers and buying teams have used Cuspera to assess how well Amplitude Analytics solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Amplitude Analytics.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Funnel Analysis , Products & Pricelist Management , as the business use cases that they have been most satisfied while using Amplitude Analytics.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.90/5

Read Reviews (189)

"...We run a report, have the answer, and can run an immediate follow-up report...."
engaging and following up

4.85/5

Read Reviews (126)

"...mParticle Acquisition and Engagement Tools: Braze Facebook Ads Manager Leanplum Google Ads Snap business Intercom ..."
engaging with scheduling & cadence

4.39/5

Read Reviews (4)

"You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’"
Funnel Analysis

4.78/5

Read Reviews (75)

"...By using event segmentation and funnel analysis in Amplitude, the team identified the fixes that helped convert more potential subscribers (making the checkout flow more secure, using social proof) and which ones didn t ("cart abandonment" emails, repeated explanations of what creators do)...." Case Study Patreon
Products & Pricelist Management

4.83/5

Read Reviews (52)

"...Amplitude is an advanced analytics tool that was launched in 2014 to help product managers rapidly drive business growth...." Growing your SaaS Product: Finding your way around Amplitude
PEER EXPERIENCES
Engagement Management

4.90/5

Read Reviews (189)

"...We run a report, have the answer, and can run an immediate follow-up report...." Peer review by Daniel Wolchonok, Head of Product Analytics, HubSpot
engaging and following up

4.90/5

Read Reviews (126)

engaging with scheduling & cadence

4.90/5

Read Reviews (4)

Funnel Analysis

4.78/5

Read Reviews (75)

"...By using event segmentation and funnel analysis in Amplitude, the team identified the fixes that helped convert more potential subscribers (making the checkout flow more secure, using social proof) and which ones didn t ("cart abandonment" emails, repeated explanations of what creators do)...." Case Study Patreon
Products & Pricelist Management

4.83/5

Read Reviews (52)

"...Amplitude is an advanced analytics tool that was launched in 2014 to help product managers rapidly drive business growth...." Growing your SaaS Product: Finding your way around Amplitude

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3142 insights from peers and experts to help you assess how these Amplitude Analytics use cases fit your Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew

Marc Vicente

CEO

ABA English

Marketing is always digging into Amplitude to try to understand and identify interesting segments, and most of the times they use that logic in lookalike campaigns through Facebook, for example, which is why Amplitude’s Recommend feature could really help them go further. Testimonial By Marc Vicente

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone
CUSTOMERS TESTIMONIALS

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew

Marc Vicente

CEO

ABA English

Marketing is always digging into Amplitude to try to understand and identify interesting segments, and most of the times they use that logic in lookalike campaigns through Facebook, for example, which is why Amplitude’s Recommend feature could really help them go further. Testimonial By Marc Vicente

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone

Case Studies

COMPANY CASE STUDIES
Case Study HubSpot

Why HubSpot Chose Amplitude for Product Analytics Over a Homegrown Solution

Read More
Case Study ABA English

How ABA English used Amplitude to increase conversion and grew their mobile revenue

Read More
Case Study Calm

How Calm Increased Retention 3X After Switching to Amplitude

Read More

Popular Business Setting

for Amplitude Analytics

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used Amplitude Analytics to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Amplitude Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.13/5

Read Reviews (152)
Personalization

4.62/5

Read Reviews (72)
Alerts: popups & Notifications

3.80/5

Read Reviews (33)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.64/5

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Dashboard

4.13/5

Read Reviews (152)
Personalization

4.62/5

Read Reviews (72)
Alerts: popups & Notifications

3.80/5

Read Reviews (33)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.64/5

Read Reviews (9)

IT and Other Capabilities

for Amplitude Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.40/5

Read Reviews (214)
Data Export

3.92/5

Read Reviews (150)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.40/5

Read Reviews (214)
Data Export

3.92/5

Read Reviews (150)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.61/5

Read Reviews (177)
Email Support

3.64/5

Read Reviews (7)
Phone Support

3.11/5

Read Reviews (8)
Chat Support

3.06/5

Read Reviews (9)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.61/5

Read Reviews (177)
Email Support

3.64/5

Read Reviews (7)
Phone Support

3.11/5

Read Reviews (8)
Chat Support

3.06/5

Read Reviews (9)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude Analytics

Vendor Profile Details

Company Name

Amplitude

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

101-250

Social

Financials

Series D