Amplitude Analytics Overview

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

Cuspera Reviews

20 buyers and buying teams have used Cuspera to assess how well Amplitude Analytics solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Amplitude Analytics.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Funnel Analysis , Products & Pricelist Management , as the business use cases that they have been most satisfied while using Amplitude Analytics.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.90/5

Read Reviews (189)

"...We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement...."
engaging and following up

4.85/5

Read Reviews (126)

"...Analytics that make sense your team has invested in Mixpanel or Amplitude that are terrific platforms, but to instrument these tools around every subtle engagement on your flows, tips, tours, flows, tooltips is a data science job...."
engaging with scheduling & cadence

4.39/5

Read Reviews (4)

"It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude."
Funnel Analysis

4.78/5

Read Reviews (75)

"...By using event segmentation and funnel analysis in Amplitude, the team identified the fixes that helped convert more potential subscribers (making the checkout flow more secure, using social proof) and which ones didn t ( cart abandonment emails, repeated explanations of what creators do). ..." Event Tracking and 10 Fundamental Questions to Answer First
Products & Pricelist Management

4.83/5

Read Reviews (52)

"...While our own set of tools were workable, it meant we were restricted in what we could measure and were completely reliant on the product managers to build out new queries...." How we implemented kid-safe analytics with Amplitude
PEER EXPERIENCES
Engagement Management

4.90/5

Read Reviews (189)

"...We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement...." Peer review by Amber A, Product Manager
engaging and following up

4.90/5

Read Reviews (126)

engaging with scheduling & cadence

4.90/5

Read Reviews (4)

Funnel Analysis

4.78/5

Read Reviews (75)

"...By using event segmentation and funnel analysis in Amplitude, the team identified the fixes that helped convert more potential subscribers (making the checkout flow more secure, using social proof) and which ones didn t ( cart abandonment emails, repeated explanations of what creators do). ..." Event Tracking and 10 Fundamental Questions to Answer First
Products & Pricelist Management

4.83/5

Read Reviews (52)

"...While our own set of tools were workable, it meant we were restricted in what we could measure and were completely reliant on the product managers to build out new queries...." How we implemented kid-safe analytics with Amplitude

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3142 insights from peers and experts to help you assess how these Amplitude Analytics use cases fit your Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone

Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman

Maura Church

Head Of Data Science

Patreon

Amplitude creates such a strong peace of mind for me as a taxonomy owner and downstream consumer of app data. Testimonial By Maura Church
CUSTOMERS TESTIMONIALS

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone

Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman

Maura Church

Head Of Data Science

Patreon

Amplitude creates such a strong peace of mind for me as a taxonomy owner and downstream consumer of app data. Testimonial By Maura Church

Case Studies

COMPANY CASE STUDIES
Case Study MultiChoice

How MultiChoice Connected Video used Amplitude to improve their signup flow and boost conversion by 10%

Read More
Case Study Calm

How Calm Increased Retention 3X After Switching to Amplitude

Read More
Case Study Patreon

How Patreon Uses Amplitude to Get Their Creators Paid

Read More

Frequently Asked Questions(FAQ)

for Amplitude Analytics

What is Amplitude Analytics?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

What is Amplitude Analytics used for?

Amplitude Analytics is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude Analytics?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude Analytics.

Who uses Amplitude Analytics?

Amplitude Analytics is used by Computer Software, Internet and Education among other industries.

What are Amplitude Analytics alternatives?

Algolia, Heap, FullStory and UserIQ are popular alternatives for Amplitude Analytics.

Where is Amplitude Analytics located?

Amplitude Analytics is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.

Popular Business Setting

for Amplitude Analytics

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used Amplitude Analytics to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Amplitude Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.13/5

Read Reviews (152)
Personalization

4.62/5

Read Reviews (72)
Alerts: popups & Notifications

3.80/5

Read Reviews (33)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.64/5

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Dashboard

4.13/5

Read Reviews (152)
Personalization

4.62/5

Read Reviews (72)
Alerts: popups & Notifications

3.80/5

Read Reviews (33)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.64/5

Read Reviews (9)

IT and Other Capabilities

for Amplitude Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.40/5

Read Reviews (214)
Data Export

3.92/5

Read Reviews (150)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.40/5

Read Reviews (214)
Data Export

3.92/5

Read Reviews (150)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.61/5

Read Reviews (177)
Email Support

3.64/5

Read Reviews (7)
Phone Support

3.11/5

Read Reviews (8)
Chat Support

3.06/5

Read Reviews (9)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.61/5

Read Reviews (177)
Email Support

3.64/5

Read Reviews (7)
Phone Support

3.11/5

Read Reviews (8)
Chat Support

3.06/5

Read Reviews (9)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude Analytics

Vendor Profile Details

Company Name

Amplitude

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

101-250

Social

Financials

Series D