Amplitude Analytics Overview

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

Cuspera Reviews

20 buyers and buying teams have used Cuspera to assess how well Amplitude Analytics solved their Conversion Rate Optimization needs. Cuspera uses 2632 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Amplitude Analytics.

Other priorities:

  • Improve ROI
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Funnel Analysis , Collaboration , as the business use cases that they have been most satisfied while using Amplitude Analytics.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.91/5

Read Reviews (175)

"...We re delighted to partner with Amplitude to deliver an even stronger and more real-time analysis of how audiences engage with campaigns and in-app experiences for improved conversion, retention, adoption and feature roll-out. ..." Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile Campaigns
engaging and following up

4.87/5

Read Reviews (113)

engaging with scheduling & cadence

4.39/5

Read Reviews (4)

Funnel Analysis

4.79/5

Read Reviews (66)

"...Growth marketers, product managers, and technical teams can work together to take full advantage of Iterable s integration with Amplitude for in-depth product analysis and behavioral analytics. ..." Amplitude + Iterable: Customer Insights Made Actionable
Collaboration

4.97/5

Read Reviews (49)

"...Democratize access to product data and metrics with easy-to-use and collaborative analytics. ..." Behavioral Product Analytics for Web and Mobile
PEER EXPERIENCES
Engagement Management

4.91/5

Read Reviews (175)

"...We re delighted to partner with Amplitude to deliver an even stronger and more real-time analysis of how audiences engage with campaigns and in-app experiences for improved conversion, retention, adoption and feature roll-out. ..." Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile Campaigns
engaging and following up

4.91/5

Read Reviews (113)

engaging with scheduling & cadence

4.91/5

Read Reviews (4)

Funnel Analysis

4.79/5

Read Reviews (66)

"...Growth marketers, product managers, and technical teams can work together to take full advantage of Iterable s integration with Amplitude for in-depth product analysis and behavioral analytics. ..." Amplitude + Iterable: Customer Insights Made Actionable
Collaboration

4.97/5

Read Reviews (49)

"...Democratize access to product data and metrics with easy-to-use and collaborative analytics. ..." Behavioral Product Analytics for Web and Mobile

41+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2632 insights from peers and experts to help you assess how these Amplitude Analytics use cases fit your Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Iago Novoa

Head of Business Intelligence

letgo

There are so many tools out there which offer analytical options, but none of them come close to the flexibility you have in Amplitude. Testimonial By Iago Novoa

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
CUSTOMERS TESTIMONIALS

Iago Novoa

Head of Business Intelligence

letgo

There are so many tools out there which offer analytical options, but none of them come close to the flexibility you have in Amplitude. Testimonial By Iago Novoa

Andrew Touchstone

Director Of Growth Marketing

Postmates

You can make small incremental changes in messaging but the more transformative result comes from better understanding your customer experience, and augmenting your product and marketing to work together, as opposed to doing both of those independently. With Braze and Amplitude, we were able to bri...ng marketing and product a lot closer together.

Testimonial By Andrew Touchstone

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew

Case Studies

COMPANY CASE STUDIES
Case Study Postmates

How Postmates uses Amplitude and Braze to Build an Engagement Strategy that Gets Users to Stick

Read More
Case Study ABA English

How ABA English used Amplitude to increase conversion and grew their mobile revenue

Read More
Case Study Cornerstone

How Cornerstone used Amplitude to help product managers solve everyday challenges

Read More

Based on peer insights

Cuspera recommends Amplitude Analytics for

Use Cases Engagement Management , Funnel Analysis , Collaboration
Features Dashboard, Personalization, Alerts: Popups & Notifications
Business Priorities Enhance Customer Relationships, Acquire Customers, Improve ROI
Industries Computer Software, Internet, Education

Popular Business Setting

for Amplitude Analytics

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Amplitude Analytics to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Amplitude Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.10/5

Read Reviews (140)
Personalization

4.75/5

Read Reviews (43)
Alerts: popups & Notifications

3.68/5

Read Reviews (27)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.67/5

Read Reviews (8)
FEATURES RATINGS AND REVIEWS
Dashboard

4.10/5

Read Reviews (140)
Personalization

4.75/5

Read Reviews (43)
Alerts: popups & Notifications

3.68/5

Read Reviews (27)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.67/5

Read Reviews (8)

IT and Other Capabilities

for Amplitude Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.43/5

Read Reviews (190)
Data Export

3.88/5

Read Reviews (140)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.43/5

Read Reviews (190)
Data Export

3.88/5

Read Reviews (140)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.65/5

Read Reviews (150)
Email Support

3.14/5

Read Reviews (3)
Phone Support

2.26/5

Read Reviews (3)
Chat Support

2.03/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.65/5

Read Reviews (150)
Email Support

3.14/5

Read Reviews (3)
Phone Support

2.26/5

Read Reviews (3)
Chat Support

2.03/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (9)
Analytics

4.61/5

Read Reviews (550)
Custom Reports

4.29/5

Read Reviews (694)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (9)
Analytics

4.61/5

Read Reviews (550)
Custom Reports

4.29/5

Read Reviews (694)

Software Failure Risk Guidance

?

for Amplitude Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude Analytics

Vendor Profile Details

Company Name

Amplitude

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

101-250

Social

Financials

Series D