Amplitude Analytics Overview

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

Cuspera Reviews

20 buyers and buying teams have used Cuspera to assess how well Amplitude Analytics solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Amplitude Analytics.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Funnel Analysis , Products & Pricelist Management , as the business use cases that they have been most satisfied while using Amplitude Analytics.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.90/5

Read Reviews (189)

"...E-commerce Americas Blue Apron worked with Amplitude and Optimizely to study user behavior and create engaging content...." Case Study Blue Apron
engaging and following up

4.85/5

Read Reviews (126)

"...Amplitude Engage helps MultiChoice Connected Video identify key user segments, measure campaign impact & boost retention...."
engaging with scheduling & cadence

4.39/5

Read Reviews (4)

"It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude."
Funnel Analysis

4.78/5

Read Reviews (75)

"...They ran tests on many iterations of the onboarding over several months using the A/B testing features in Amplitude s funnel analysis...." Case Study ABA English
Products & Pricelist Management

4.83/5

Read Reviews (52)

"...As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating...."
PEER EXPERIENCES
Engagement Management

4.90/5

Read Reviews (189)

"...E-commerce Americas Blue Apron worked with Amplitude and Optimizely to study user behavior and create engaging content...." Case Study Blue Apron
engaging and following up

4.90/5

Read Reviews (126)

engaging with scheduling & cadence

4.90/5

Read Reviews (4)

Funnel Analysis

4.78/5

Read Reviews (75)

"...They ran tests on many iterations of the onboarding over several months using the A/B testing features in Amplitude s funnel analysis...." Case Study ABA English
Products & Pricelist Management

4.83/5

Read Reviews (52)

"...As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating...." Peer review by Amber A, Product Manager

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3142 insights from peers and experts to help you assess how these Amplitude Analytics use cases fit your Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone

Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman

Maura Church

Head Of Data Science

Patreon

Amplitude creates such a strong peace of mind for me as a taxonomy owner and downstream consumer of app data. Testimonial By Maura Church

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt
CUSTOMERS TESTIMONIALS

Joriz De Guzman

Product Manager, Growth And Strategy

Cornerstone

Turning statements into hypotheses that we can test is a huge shift for us. It introduces accountability into our decision-making. Testimonial By Joriz De Guzman

Maura Church

Head Of Data Science

Patreon

Amplitude creates such a strong peace of mind for me as a taxonomy owner and downstream consumer of app data. Testimonial By Maura Church

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt

Case Studies

COMPANY CASE STUDIES
Case Study Canva

How Amplitude Helps Canva Scale Through Data Democratization and Quick Testing

Read More
Case Study Blue Apron

How Blue Apron Used Amplitude To Activate More New Customers

Read More
Case Study Postmates

How Postmates uses Amplitude and Braze to Build an Engagement Strategy that Gets Users to Stick

Read More

Frequently Asked Questions(FAQ)

for Amplitude Analytics

What is Amplitude Analytics?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

What is Amplitude Analytics used for?

Amplitude Analytics is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude Analytics?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude Analytics.

Who uses Amplitude Analytics?

Amplitude Analytics is used by Computer Software, Internet and Education among other industries.

What are Amplitude Analytics alternatives?

Algolia, Heap, FullStory and UserIQ are popular alternatives for Amplitude Analytics.

Where is Amplitude Analytics located?

Amplitude Analytics is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.

Popular Business Setting

for Amplitude Analytics

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used Amplitude Analytics to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Amplitude Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.13/5

Read Reviews (152)
Personalization

4.62/5

Read Reviews (72)
Alerts: popups & Notifications

3.80/5

Read Reviews (33)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.64/5

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Dashboard

4.13/5

Read Reviews (152)
Personalization

4.62/5

Read Reviews (72)
Alerts: popups & Notifications

3.80/5

Read Reviews (33)
Calculator

2.29/5

Read Reviews (13)
AB testing

4.64/5

Read Reviews (9)

IT and Other Capabilities

for Amplitude Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.40/5

Read Reviews (214)
Data Export

3.92/5

Read Reviews (150)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.40/5

Read Reviews (214)
Data Export

3.92/5

Read Reviews (150)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.61/5

Read Reviews (177)
Email Support

3.64/5

Read Reviews (7)
Phone Support

3.11/5

Read Reviews (8)
Chat Support

3.06/5

Read Reviews (9)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.61/5

Read Reviews (177)
Email Support

3.64/5

Read Reviews (7)
Phone Support

3.11/5

Read Reviews (8)
Chat Support

3.06/5

Read Reviews (9)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude Analytics

Vendor Profile Details

Company Name

Amplitude

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

101-250

Social

Financials

Series D