Amplitude Analytics Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude Analytics.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude Analytics.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amplitude Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude Analytics's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude Analytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, w...ithout needing technical expertise." - Phillip Badenhorst

Amplitude Analytics, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude Analytics

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude Analytics is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Amplitude Analytics Use Cases

How does Amplitude Analytics address your Engagement Management Challenges?

What Are the key features of Amplitude Analytics for Funnel Analysis?

What benefits does Amplitude Analytics offer for Products & Pricelist Management?

How can Amplitude Analytics optimize your Collaboration Workflow?

How can Amplitude Analytics enhance your Onboarding process?

45+ more Business Use Cases

20 buyers and buying teams have used Cuspera to assess how well Amplitude Analytics solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Amplitude Analytics testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude Analytics testimonial

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
Amplitude Analytics testimonial

John Cline

Senior Engineering Manager Of Growth/member Experience

Blue Apron

We have a page that lists all of our upcoming recipes. We did not think many people visited this page prior to signing up, but we realized the Recipes page actually had a higher percentage of traffic than we expected. Testimonial By John Cline
CUSTOMERS TESTIMONIALS
Amplitude Analytics testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude Analytics testimonial

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
Amplitude Analytics testimonial

John Cline

Senior Engineering Manager Of Growth/member Experience

Blue Apron

We have a page that lists all of our upcoming recipes. We did not think many people visited this page prior to signing up, but we realized the Recipes page actually had a higher percentage of traffic than we expected. Testimonial By John Cline

Case Studies

Internet

Case Study letgo

How letgo Uses Amplitude Analytics to Fuel its Extraordinary Growth

Design

CASE STUDY NBC

Amplitude helped NBC use product intelligence to improve user retention. NBC used Amplitude to analyze user behavior and find ways to keep viewers engaged. With these insights, NBC doubled its retent...ion rate. Amplitude's analytics tools made it easy for NBC to track and act on key metrics. NBC saw clear results from using Amplitude to drive business outcomes.

Internet

Case Study HubSpot

Why HubSpot Chose Amplitude for Product Analytics Over a Homegrown Solution

Internet

Case Study Postmates

How Postmates uses Amplitude and Braze to Build an Engagement Strategy that Gets Users to Stick

Computer Software

Case Study Canva

How Amplitude Helps Canva Scale Through Data Democratization and Quick Testing

Computer Software

Case Study LogMeIn

How Amplitude Helps LogMeIn Iterate Faster and Focus on Driving Company Growth

Video

Amplitude Analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for Amplitude Analytics

What is Amplitude Analytics?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude Analytics used for?

Amplitude Analytics is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude Analytics?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude Analytics.

Who uses Amplitude Analytics?

Amplitude Analytics is used by Computer Software, Internet and Education among other industries.

What are Amplitude Analytics alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Amplitude Analytics.

Where is Amplitude Analytics located?

Amplitude Analytics is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude Analytics for engagement management and funnel analysis

Amplitude Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude Analytics

Amplitude, Inc. News

Awards

Amplitude named leader in digital analytics by Forrester report

Amplitude has been recognized as a Leader and Customer Favourite in The Forrester Wave: Digital Analytics Solutions, Q3 2025 report. The company achieved the highest overall score in the "Current Offering" category and top scores in 21 criteria, including its roadmap and AI capabilities. Amplitude's digital product analytics and ease of use were highlighted, with notable customers like Square and A&E Networks benefiting from its solutions.

Financial

Amplitude to Host Second Quarter 2025 Earnings Webcast on August 6, 2025 - Yahoo Finance

Amplitude will announce its second quarter 2025 financial results on August 6, 2025, followed by a webcast discussing the results and future financial outlook.

M&A

Amplitude Acquires Kraftful to Accelerate AI Strategy

Amplitude has acquired Kraftful, an AI-native Voice of Customer startup, to enhance its AI-powered platform. This acquisition will integrate Kraftful's capabilities into Amplitude's platform, enabling teams to combine quantitative user data with qualitative feedback. The move aims to provide a comprehensive view of customer behavior, improving product development and digital experiences.

Product

Introducing Amplitude AI Agents

Amplitude has launched AI Agents, a new suite of artificial intelligence tools within its product analytics platform. These AI Agents analyze user metrics, deliver actionable insights, and automate intelligent actions across product and marketing analytics. Features include session replay, heatmaps, experimentation, and data governance, enabling teams to optimize user engagement and accelerate product innovation using advanced analytics and AI-driven recommendations.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F