Latest Product Updates and Feature Enhancements on Amplitude
Amplitude Expands AI Visibility Tool
Amplitude has released AI Visibility 1.5, enhancing its AI search tracking tool with new features like content generation, traffic analysis from AI chats, and week-over-week reporting. The update aim...s to help brands improve their presence in AI-generated search results, offering insights and recommendations for better visibility. The tool integrates with Amplitude Analytics, providing a comprehensive view of user behavior influenced by AI interactions.
Introducing Amplitude on Amplitude
Amplitude has launched the "Amplitude on Amplitude" video series to showcase how it utilizes its AI analytics platform internally. The series highlights how Amplitude leverages its tools for customer... feedback, website conversion optimization, and identifying power users to enhance product development and marketing strategies.
Web Vitals in Amplitude: Understand and Optimize Web Performance
Amplitude has introduced the ability to track Web Vitals within its platform, enhancing web performance and SEO optimization. This feature, integrated into Amplitude's browser SDK, allows users to ca...pture key metrics like Largest Contentful Paint and Cumulative Layout Shift. By analyzing these metrics alongside behavioral data, users can improve site performance and user experience.
Amplitude Launches Agent-to-Agent Integration with GitHub to Accelerate Product Development | Amplitude
Amplitude Launches Agent-to-Agent Integration with GitHub to Accelerate Product Development | Amplitude
Amplitude Brings Behavioral Data into AI Tools with MCP Launch
Amplitude has launched the Amplitude MCP (Model Context Protocol) server, enabling companies to access behavioral data within AI tools like Claude and Cursor. This integration allows users to query d...ata in natural language, enhancing insights and decision-making. Additionally, Amplitude has expanded its AI Agents beta program, offering tools for automated dashboard analysis and session replay insights to all customers.
Amplitude unveils enhancements to its Web Experimentation solution
Amplitude unveils enhancements to its Web Experimentation solution
Research Reveals Frustrating App Experiences are Costing UK Companies their Customers | Amplitude
Amplitude's research reveals that poor app experiences are causing significant customer abandonment for UK companies. The study highlights that 58% of UK consumers would abandon a brand after encount...ering app issues. The findings emphasize the importance of app reliability over aesthetics, with 85% preferring functional apps. Amplitude's insights aim to help brands improve user experiences to enhance loyalty and retention.
Introducing Amplitude AI Agents
Amplitude has launched AI Agents, a new suite of artificial intelligence tools within its product analytics platform. These AI Agents analyze user metrics, deliver actionable insights, and automate i...ntelligent actions across product and marketing analytics. Features include session replay, heatmaps, experimentation, and data governance, enabling teams to optimize user engagement and accelerate product innovation using advanced analytics and AI-driven recommendations.
Amplitude adds new enterprise marketing capabilities that showcase the full customer journey
Amplitude has introduced new enterprise marketing features designed to provide a comprehensive view of the customer journey. These enhancements help businesses analyze and optimize customer interacti...ons across multiple touchpoints, supporting advanced product analytics and event tracking for enterprise marketing teams.
Amplitude Introduces New Enterprise Marketing Capabilities to Boost Impact and Revenue | Amplitude
Amplitude has launched new enterprise marketing capabilities, including AI Agents for advanced analytics, enhanced marketing analytics with simplified integration, session replay, heatmaps, and expan...ded experimentation tools. These features enable marketing teams to analyze user journeys, drive engagement, and optimize revenue impact through data-driven insights and streamlined workflows.
Amplitude adds new tools to unify marketing and product analytics
Amplitude has launched new features that unify marketing and product analytics. The update includes out-of-the-box dashboards for marketing teams, no-code experimentation tools, and advanced visualiz...ations like heatmaps and entry analysis. These tools help marketers connect campaign data to in-product behavior, enabling better audience targeting, improved budget allocation, and faster campaign optimization.
Amplitude adds new tools to unify marketing and product analytics
Amplitude has introduced new features that unify marketing and product analytics within its platform. These enhancements enable organizations to track user journeys across marketing campaigns and pro...duct experiences, providing deeper insights into customer behavior. The update supports data-driven decision-making for digital product teams and marketers seeking to optimize engagement and growth.
Strategic Partnerships and Integrations of Amplitude
Amplitude Partners with Twilio
Amplitude and Twilio have formed a strategic partnership to help businesses unify customer data and deliver personalized digital experiences. Amplitude will recommend Twilio Segment as the preferred ...customer data platform, while Twilio will endorse Amplitude as the digital analytics platform of choice. This collaboration aims to streamline data integration and enhance behavioral insights for enterprise customers.
Amplitude Announces New Strategic Collaboration Agreement with AWS
Amplitude has entered a strategic collaboration agreement with Amazon Web Services (AWS). This partnership aims to deliver enhanced digital analytics solutions, helping organizations gain faster cust...omer insights, enable smarter personalization, and drive accelerated growth. The collaboration will focus on building joint solutions to optimize digital shopping, user onboarding, and viewer engagement.
Mergers, Acquisitions, and Business Moves by Amplitude
Amplitude Acquires InfiniGrow to Expand Marketing and Revenue Capabilities
Amplitude has acquired InfiniGrow, an AI analytics platform, to enhance its marketing and revenue capabilities. This acquisition aims to integrate InfiniGrow's advanced analytics and scenario modelin...g tools into Amplitude's platform, providing marketing teams with actionable insights and improved session-based analytics. The move strengthens Amplitude's focus on unifying business analytics and empowering marketers to make data-driven decisions.
Amplitude Acquires Kraftful to Accelerate AI Strategy
Amplitude has acquired Kraftful, an AI-native Voice of Customer startup, to enhance its AI-powered platform. This acquisition will integrate Kraftful's capabilities into Amplitude's platform, enablin...g teams to combine quantitative user data with qualitative feedback. The move aims to provide a comprehensive view of customer behavior, improving product development and digital experiences.
Funding News and Financial Performance of Amplitude
Amplitude to Host Second Quarter 2025 Earnings Webcast on August 6, 2025 | Amplitude
Amplitude will announce its second quarter 2025 financial results on August 6, 2025, followed by a webcast to discuss the results and future financial outlook.
Amplitude to Host Second Quarter 2025 Earnings Webcast on August 6, 2025 - Yahoo Finance
Amplitude will announce its second quarter 2025 financial results on August 6, 2025, followed by a webcast discussing the results and future financial outlook.
Leadership and Executive Team Updates at Amplitude
Amplitude Appoints Tien Tzuo to Board of Directors
Amplitude has appointed Tien Tzuo to its Board of Directors.
Awards, Recognitions, and Industry Achievements of Amplitude
Amplitude named leader in digital analytics by Forrester report
Amplitude has been recognized as a Leader and Customer Favourite in The Forrester Wave: Digital Analytics Solutions, Q3 2025 report. The company achieved the highest overall score in the "Current Off...ering" category and top scores in 21 criteria, including its roadmap and AI capabilities. Amplitude's digital product analytics and ease of use were highlighted, with notable customers like Square and A&E Networks benefiting from its solutions.