Amplitude Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amplitude Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude analytics capabilities include Analytics, and Custom Reports.

Reviews

"Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, w...ithout needing technical expertise." - Phillip Badenhorst

Amplitude, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Customer wins, Customer success stories, Case studies

How efficiently Does Amplitude manage your Engagement Management?

Why is Amplitude the best choice for Funnel Analysis?

How does Amplitude address your Products & Pricelist Management Challenges?

What benefits does Amplitude offer for Collaboration?

What solutions does Amplitude provide for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Iago Novoa

Head of Business Intelligence

letgo

There are so many tools out there which offer analytical options, but none of them come close to the flexibility you have in Amplitude. Testimonial By Iago Novoa
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Iago Novoa

Head of Business Intelligence

letgo

There are so many tools out there which offer analytical options, but none of them come close to the flexibility you have in Amplitude. Testimonial By Iago Novoa
Amplitude testimonial

Greg Roodt

Head Of Data Platforms

Canva

It was helpful to see which devices weren’t working so we could dive in, and which were performing well. It’s quite impressive what we can see given the amount of data we’re pushing into Amplitude. Testimonial By Greg Roodt

iFood - Food & Beverages - Large

Amplitude helped iFood increase checkouts by 54% with a new error message design. iFood used Amplitude's analytics to find where users dropped off during checkout. The team changed the error messages... to be more clear. This led to more users finishing their orders. iFood improved the customer experience and grew sales with Amplitude's product analytics.

Fender Musical Instruments Corporation - Consumer Electronics - Large

Amplitude Analytics helped Fender boost conversions by 27% on their Fender Play app. The team used funnel analysis to find friction points in the user journey. They fixed a redundant page in the sale...s flow. This made the process smoother for users. Fender saw more sales and happier customers. Data-driven insights improved the digital music experience.

Strava - Internet - Large

Amplitude helped Strava triple analytics efficiency. Strava used Amplitude to improve how they analyze user data. This made it easier for teams to find insights fast. The new process helped Strava su...pport athlete excellence. Amplitude's analytics platform was key to these results.

MWM

Amplitude helped MWM create autonomous product squads. These squads can now iterate, innovate, and strategize faster. MWM uses Amplitude to improve team speed and product development. The solution su...pports better decision-making and business outcomes. MWM benefits from faster innovation cycles and improved product analytics.

Calm - Health, Wellness And Fitness - Large

Amplitude helped Calm increase user retention by 3X after switching analytics platforms. Calm used Amplitude's product analytics to better understand user behavior. This led to improved engagement an...d higher retention rates. The case highlights the impact of data-driven insights for digital health and wellness apps.

Showcase IDX - Real Estate - Small

Showcase IDX used Amplitude to improve user retention and engagement. The product team needed better data to prioritize projects and justify decisions. Google Analytics and SQL were not enough for tr...acking the full customer journey. Amplitude provided real-time analytics and actionable insights. This helped Showcase IDX boost retention and refine the property search experience for real estate websites.

Amplitude Analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for Amplitude

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude for engagement management and funnel analysis

Amplitude Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5 ★

Read Reviews (15)
Analytics

4.53/5 ★

Read Reviews (648)
Custom Reports

4.25/5 ★

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude

Amplitude, Inc. News

Product

Experiment Report (powered by Amplitude AI)

Amplitude has launched Experiment Reports, an AI-powered feature that automatically generates structured writeups of experiments in Amplitude Notebooks. This tool simplifies the analysis process by translating statistics into plain language and providing data-backed recommendations, allowing teams to focus on action rather than reporting. The feature is available to all Experiment customers.

Product

Support visionOS platform on Amplitude-Swift

Amplitude-Swift now supports visionOS, enabling accurate device information and session event reporting for visionOS applications. This update is available in version 1.11.0, released on November 20, 2024.

Partnership

Amplitudes All-Star Weekend with the NBA Foundation: A Recap

Amplitude partnered with the NBA Foundation for the 2026 All-Star Pitch Competition, supporting underrepresented founders. The event included networking opportunities and a pitch competition, with winners receiving significant cash prizes. Amplitude's involvement underscores its commitment to innovation and community support, with its analytics platform aiding startups like Hadley in enhancing customer experiences.

Awards

Amplitude Named to Fast Companys Most Innovative Companies of 2026

Amplitude has been named to Fast Company's Most Innovative Companies of 2026 list in the Enterprise category. This recognition highlights Amplitude's focus on transforming analytics into a continuous feedback loop, enabling teams to quickly learn and act on customer insights. The accolade underscores Amplitude's commitment to innovation in the AI era, aligning product development with actual customer behavior.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F