Google Analytics 360 Overview
Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.
Use Cases
Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Analytics 360.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Google Analytics 360.
Google Analytics 360 Use-Cases and Business Priorities: Customer Satisfaction Data
Google Analytics 360 works with different mediums / channels such as Display Advertisement. Doubleclick. Video etc.
Google Analytics 360's features include Dashboard, Personalization, SEM, etc. and Google Analytics 360 support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Google Analytics 360 analytics capabilities include Analytics, and Custom Reports.
Reviews
"The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions." - Steve Mummey
Google Analytics 360, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Google Analytics 360
Top Industries
- Computer Software
- Telecommunications
- Legal Services
Popular in
- Enterprise
- Small Business
- Mid Market
Google Analytics 360 is popular in Computer Software, Telecommunications, and Legal Services and is widely used by Enterprise, Small Business, and Mid Market.
Google Analytics 360 Customer wins, Customer success stories, Case studies
How can Google Analytics 360 optimize your Advertisement Workflow?
Why is Google Analytics 360 the best choice for Engagement Management?
Why is Google Analytics 360 the best choice for Campaign Management?
What Are the key features of Google Analytics 360 for Digital Marketing?
11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions. Testimonial By Steve Mummey |
|
Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton |
|
Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. Testimonial By Michael Andrew |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Steve Mummey Director of Ad Strategy & Audience Development AccuWeather |
The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions. Testimonial By Steve Mummey |
|
Mark Shilton Principal Analyst Skyscanner |
Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton |
|
Michael Andrew Vice President for Data, AI, and Personalization Salesforce |
Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. Testimonial By Michael Andrew |
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Read more →Frequently Asked Questions(FAQ)
for Google Analytics 360
What is Google Analytics 360?
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
What is Google Analytics 360 used for?
What are the top features of Google Analytics 360?
Who uses Google Analytics 360?
What are Google Analytics 360 alternatives?
Where is Google Analytics 360 located?
Peers used Google Analytics 360 for advertisement and engagement management
Google Analytics 360 Competitors
Google Analytics 360 Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Analytics | Read Reviews (1421) |
| Custom Reports | Read Reviews (1498) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Analytics | Read Reviews (1421) |
| Custom Reports | Read Reviews (1498) |
Google Analytics 360 Integrations
Google Analytics 360 integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Google Analytics 360
Software Failure Risk Guidance
?for Google Analytics 360
Overall Risk Meter
Top Failure Risks for Google Analytics 360
Google LLC News
Google Ads To Resurrect Website Optimizer
Google Ads is reportedly reviving the Website Optimizer tool, previously known as Google Optimize, which was discontinued in September 2023. The new tool is expected to be integrated under the Reporting tab in Google Ads, requiring Google Ads access and admin permissions for linked Google Analytics properties. If no GA4 property exists, the tool will automatically create one.
AWS and Google Team Up to Simplify Your Multi-Cloud Connectivity
AWS and Google Cloud have launched a new multicloud networking service, enhancing cross-cloud connectivity with private, high-speed links. This service simplifies data movement between platforms, offering managed, cloud-native experiences and eliminating the need for manual coordination. Salesforce is an early adopter, using the service to unify data for AI and analytics.
Sundar Pichai says Google will start building data centers in space, powered by the sun, in 2027
Google plans to construct solar-powered data centers in space by 2027, as announced by CEO Sundar Pichai.
Asiacell announces partnership with Google Cloud to bring AI-powered productivity tools, including Google Workspace, to Iraq
Asiacell partners with Google Cloud to introduce AI-powered productivity tools, including Google Workspace, to Iraq. This collaboration marks Asiacell as the first telecom operator in Iraq to offer Google Cloud's solutions, aiming to enhance digital transformation for businesses and educational institutions. The partnership was announced at MWC Doha 2025, highlighting a significant step in Iraq's digital economy.
Google LLC Profile
Company Name
Google LLC
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
How does Google Analytics 360 facilitate Social Media Management?