Google Analytics 360 Overview
This is a summary of the comprehensive capabilities and benefits of Google Analytics 360 based on over 4707 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Analytics 360, Adobe Analytics, Quantcast Measure, Kissmetrics, Matomo, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Analytics 360 is right for your needs? Our Cuspera AI engine can evaluate how Google Analytics 360 fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Analytics 360 supports business activities such as:
- Advertisement
- Engagement Management
- Campaign Management
- Social Media Management
- Digital Marketing
Google Analytics 360 can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Enter New Markets Internationally Or Locally, Increase Sales & Revenue, etc. It can help manage these activities if you use Display Advertisement Doubleclick Video etc. for these needs. As a solution, Google Analytics 360's capabilities include Dashboard, Personalization, SEM, etc.
Google Analytics 360 Computer Software Vertical is its biggest customer base.
Reviews
"Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. " - Mark Shilton
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Google Analytics 360.
Use Cases
Peers recommend Advertisement , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Google Analytics 360.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Display Advertisement, Doubleclick, Video and Website |
4.87/5 ★ |
"...DoubleClick advertiser products and Google Analytics 360 Suite are unifying under a single brand called Google Marketing Platform...." Google s New Advertising Brands: What They Mean for Your Business |
| Engagement Management with Website |
4.96/5 ★ |
"...Event tracking allowed them to separately measure three possible conversion types independently of one another, offering a clearer understanding of how customers engage with the site and how successfully on-site ads generate leads...." Case Study Avvo |
| engaging and following up |
4.94/5 ★ |
"...I was looking at engagement and what types of posts drew the most attention and interaction from viewers...." Peer review by Widad L, Captioning Assistant/Specialist and Coach, Medical Practice |
| Campaign Management with Video, Display Advertisement and Website |
4.96/5 ★ |
"...Search Ads 360, Display Video 360, and Campaign Manager integrations can help companies with remarketing and view-through conversion reports built at the campaign level, but not with analyzing banner efficiency for segments and individual users...." Advanced Web Ranking review - TechRadar plus 1 more |
| campaign analytics |
4.87/5 ★ |
"...Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform products such as Google Analytics 360, Campaign Manager, Search Ads 360, and Google Ads...." First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360) |
| campaign monitoring |
4.16/5 ★ |
"...It also shows the real-time data Shows the path of your traffic where it came from Rank individual pages by popularity Track campaigns Export to Excel...." Peer review by Consultant |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Display Advertisement, Doubleclick, Video and Website |
4.87/5 ★ |
"...DoubleClick advertiser products and Google Analytics 360 Suite are unifying under a single brand called Google Marketing Platform...." Google s New Advertising Brands: What They Mean for Your Business |
|
| Engagement Management with Website |
4.96/5 ★ |
"...Event tracking allowed them to separately measure three possible conversion types independently of one another, offering a clearer understanding of how customers engage with the site and how successfully on-site ads generate leads...." Case Study Avvo |
|
| engaging and following up |
4.96/5 ★ |
| Campaign Management with Video, Display Advertisement and Website |
4.96/5 ★ |
"...Search Ads 360, Display Video 360, and Campaign Manager integrations can help companies with remarketing and view-through conversion reports built at the campaign level, but not with analyzing banner efficiency for segments and individual users...." Advanced Web Ranking review - TechRadar plus 1 more |
|
| campaign analytics |
4.96/5 ★ |
| campaign monitoring |
4.96/5 ★ |
48+ more Business Use Cases
Our AI advisor, Wyz, harnessed 4707 insights from peers and experts to help you assess how these Google Analytics 360 use cases fit your Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton |
|
Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly |
|
We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services. Testimonial By Sendi Widjaja |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mark Shilton Principal Analyst Skyscanner |
Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton |
|
Tobes Kelly Director of Digital Revenue UNICEF USA |
Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly |
|
Sendi Widjaja Co-Founder & CTO Avvo |
We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services. Testimonial By Sendi Widjaja |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study UNICEF USARead More |
|
Case Study SalesforceRead More |
|
Case Study Travel Money OzRead More |
Frequently Asked Questions(FAQ)
for Google Analytics 360
What is Google Analytics 360?
What is Google Analytics 360 used for?
What are the top features of Google Analytics 360?
Who uses Google Analytics 360?
What are Google Analytics 360 alternatives?
Where is Google Analytics 360 located?
Popular Business Setting
for Google Analytics 360
Top Industries
- Computer Software
- Telecommunications
- Legal Services
Popular in
- Enterprise
- Small Business
- Mid Market
Peers used Google Analytics 360 to Acquire customers and Enhance customer relationships
Google Analytics 360 Alternatives
Peer and Expert Opinion on Features
for Google Analytics 360
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (55) |
| Personalization | Read Reviews (40) |
| SEM | Read Reviews (36) |
| Calculator | Read Reviews (28) |
| Feedback surveys | Read Reviews (20) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (55) |
| Personalization | Read Reviews (40) |
| SEM | Read Reviews (36) |
| Calculator | Read Reviews (28) |
| Feedback surveys | Read Reviews (20) |
IT and Other Capabilities
for Google Analytics 360
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (375) |
| Data Export | Read Reviews (123) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (375) |
| Data Export | Read Reviews (123) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (182) |
| Chat Support | Read Reviews (18) |
| Phone Support | Read Reviews (13) |
| Email Support | Read Reviews (11) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (182) |
| Chat Support | Read Reviews (18) |
| Phone Support | Read Reviews (13) |
| Email Support | Read Reviews (11) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Analytics | Read Reviews (1421) |
| Custom Reports | Read Reviews (1498) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Analytics | Read Reviews (1421) |
| Custom Reports | Read Reviews (1498) |
Software Failure Risk Guidance
?for Google Analytics 360
Overall Risk Meter
Top Failure Risks for Google Analytics 360
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
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