Google Analytics 360 Overview

Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

Use Cases

Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Analytics 360.

Other use cases:

  • Social Media Management
  • Digital Marketing
  • Sending & Publishing Communications
  • Training & Onboarding
  • Product Marketing
  • Content Management
  • Funnel Analysis
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Google Analytics 360.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Improve Navigation
  • Improve Visibility
  • Establish Thought Leadership
See all business priorities See less business priorities

Google Analytics 360 Use-Cases and Business Priorities: Customer Satisfaction Data

Google Analytics 360 works with different mediums / channels such as Display Advertisement. Doubleclick. Video etc.

Google Analytics 360's features include Dashboard, Personalization, SEM, etc. and Google Analytics 360 support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Google Analytics 360 analytics capabilities include Analytics, and Custom Reports.

Reviews

"Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue" - Tobes Kelly

Google Analytics 360, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Analytics 360

Top Industries

  • Computer Software
  • Telecommunications
  • Legal Services

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Google Analytics 360 is popular in Computer Software, Telecommunications, and Legal Services and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Google Analytics 360 Use Cases

How does Google Analytics 360 address your Engagement Management Challenges?

How efficiently Does Google Analytics 360 manage your Campaign Management?

What Are the key features of Google Analytics 360 for Social Media Management?

What benefits does Google Analytics 360 offer for Digital Marketing?

11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Tobes Kelly

Director of Digital Revenue

UNICEF USA
Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly
Google Analytics 360 testimonial

Steve Mummey

Director of Ad Strategy & Audience Development

AccuWeather
The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions. Testimonial By Steve Mummey
Google Analytics 360 testimonial

Mark Shilton

Principal Analyst

Skyscanner
Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton
CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Tobes Kelly

Director of Digital Revenue

UNICEF USA
Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly
Google Analytics 360 testimonial

Steve Mummey

Director of Ad Strategy & Audience Development

AccuWeather
The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions. Testimonial By Steve Mummey
Google Analytics 360 testimonial

Mark Shilton

Principal Analyst

Skyscanner
Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. Testimonial By Mark Shilton

Case Studies

NA

CASE STUDY Shieldbase AI

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, ...search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

Read more →
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CASE STUDY HubX

HubX used Hyperdisk ML from Google Cloud to speed up AI model loading. They cut pod startup times from 30 minutes to under 1 minute, a 30x improvement. GPU compute costs dropped by 20% and cost per i...mage fell by 45%. Users now get results in seconds, not minutes. HubX can scale quickly and serve large AI models reliably, supporting millions of users.

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CASE STUDY JS Bank

JS Bank used ChromeOS, Google Workspace, and Google Cloud to modernize its IT. The bank moved from a complex Microsoft setup to a unified Google ecosystem. This change cut the IT team needed for Chro...meOS by 40%. Daily support tickets dropped by 50%. JS Bank now has 90% standardization across endpoints. Security and employee productivity improved. The bank is now ready for more AI and innovation.

Read more →
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CASE STUDY Vidio

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Read more →
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CASE STUDY Edsy

Edsy uses Google Cloud to improve English education in Thailand. The company moved from multiple cloud providers to Google Cloud for better reliability and growth. With Cloud Run, Pub/Sub, BigQuery, ...and Gemini LLMs, Edsy now answers over 1 million student support requests daily. The unified cloud setup helps developers work faster and lets teachers focus more on students. AI tools help create new learning content quickly and give students better feedback.

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NA

CASE STUDY SOMIN

SOMIN uses Gemini 2.5 Pro on Google Cloud to speed up marketing analysis and idea generation. The platform cuts campaign planning and creative analysis time from days to just 13 minutes. SOMIN now me...ets strict SLAs, delivering client analysis within 24 hours. Their AI delivers 3x more accurate clickthrough rate predictions. Time spent on campaign planning, pitching, and creative analysis is reduced by up to 12 times.

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Frequently Asked Questions(FAQ)

for Google Analytics 360

What is Google Analytics 360?

Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.

Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.

What is Google Analytics 360 used for?

Google Analytics 360 is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Campaign Management .

What are the top features of Google Analytics 360?

Dashboard, Personalization and SEM are some of the top features of Google Analytics 360.

Who uses Google Analytics 360?

Google Analytics 360 is used by Computer Software, Telecommunications and Legal Services among other industries.

What are Google Analytics 360 alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Google Analytics 360.

Where is Google Analytics 360 located?

Google Analytics 360 is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Analytics 360 for advertisement and engagement management

Google Analytics 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (14)
Analytics

3.50/5 ★

Read Reviews (1421)
Custom Reports

3.38/5 ★

Read Reviews (1498)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5 ★

Read Reviews (14)
Analytics

3.50/5 ★

Read Reviews (1421)
Custom Reports

3.38/5 ★

Read Reviews (1498)

Google Analytics 360 Integrations

Google Analytics 360 integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.48/5 ★

Read Reviews (375)
Data Export

3.01/5 ★

Read Reviews (123)

Few API Integrations for Google Analytics 360

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tremendous

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Analytics 360

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Analytics 360

Google LLC News

Partnership

Salesforce, Google enhance Agentforce 360 with Gemini AI

Salesforce and Google have expanded their partnership to integrate Google's Gemini AI models with Salesforce's Agentforce 360 platform. This integration enhances multimodal intelligence, hybrid reasoning, and process automation across enterprise sales and IT services. It also extends Salesforce's Gemini integration to Google Workspace applications, improving interoperability and workflow continuity. The collaboration supports open standards and includes joint efforts on contact center solutions and data federation.

Read more →
Partnership

JumpCloud and Google Workspace to Launch New Cloud Productivity Solution for Enterprises

JumpCloud and Google Workspace to Launch New Cloud Productivity Solution for Enterprises

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Product

Google releases improved AI video model Veo 3.1

Google has released Veo 3.1, an enhanced AI video model with improved audiovisual quality and prompt comprehension. The update includes new features for the AI filmmaking tool, Flow, such as granular editing control and the ability to add or remove objects in videos. Veo 3.1 will be integrated into Flow, the Gemini app, Vertex AI, and accessible via Gemini APIs.

Read more →
Product

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Google has updated its Voice Search technology to use Speech-to-Retrieval (S2R), which processes spoken queries directly without converting them to text first. This advancement enhances search speed and accuracy by eliminating errors from the speech recognition phase. The S2R technology is now live and supports multiple languages, marking a significant shift in Google's approach to voice search.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A