Google Analytics Overview
This is a summary of the comprehensive capabilities and benefits of Google Analytics based on over 139168 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Analytics, Adobe Analytics, MonsterInsights, Google Analytics 360, Kissmetrics, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Analytics is right for your needs? Our Cuspera AI engine can evaluate how Google Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Analytics supports business activities such as:
- Social Media Management
- Advertisement
- Engagement Management
- Campaign Management
- Communication Management
Google Analytics can help you with many business goals, such as Acquire Customers, Improve ROI, Enhance Customer Relationships, Increase Sales & Revenue, Improve Digital And Social Presence, etc. It can help manage these activities if you use Social Media and Website for these needs. As a solution, Google Analytics's capabilities include Dashboard, SEO, SEM, etc.
Google Analytics Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. " - Kai Tsang
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Analytics solved their Digital Analytics needs. Cuspera uses 139168 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Google Analytics.
Use Cases
Peers recommend Social Media Management , Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Google Analytics.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media and Website |
3.56/5 ★ |
"...Google Analytics Dashboard gives you a quick overview of how your site has fared with time horizon of hourly, daily, weekly & monthly...." Peer review by Raviraj Raikar, Consultant, iGATE |
| social media analytics |
3.39/5 ★ |
"...We are using Google Analytics to report and analyze website traffic and conversion data...." Peer review by Jonghee Jo, Manager, Dealer Website Analytics, FordDirect |
| scheduling post to social media |
4.75/5 ★ |
"...For example, you can set up goals to track purchases, newsletter signups, video plays, live chat, and social media shares. ..." Marketing Analytics Tools For Success |
| monitoring social media |
4.85/5 ★ |
"...You can even use Google Analytics to track vital social media metrics with just a few simple steps. ..." A 4-Step Guide To Tracking Social Media In Google Analytics |
| engaging on social media |
4.96/5 ★ |
"...It s important to make sure your social posts match your website content so users land where they were hoping to. ..." Valuable Social Media Metrics Law Firms Should be Tracking |
| managing social media account |
4.92/5 ★ |
"...It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration. ..." The Top 30 Online Marketing Tools I Couldn t Live Without |
| Advertisement with Website and Social Media |
4.13/5 ★ |
"...Especially, when you want to publish ads on your website, Analytics is your number one tool. ...." Peer review by Verified Reviewer, Information Technology and Services |
| Engagement Management with Website |
4.79/5 ★ |
"...Great insights into how users are interacting with site and what is working/causing people to not convert...." Peer review by Aengus B, Media Manager, Marketing and Advertising |
| engaging and following up |
4.82/5 ★ |
"...It has helped us dig deep into how our employees are engaging our learning sites...." Peer review by Verified Reviewer, Hospitality |
| engaging with scheduling & cadence |
1.91/5 ★ |
"...Effective monitoring of your marketing performance data requires a regular cadence of asking and then answering the same questions at regular time intervals; at minimum monthly. ..." 12 Questions You Should Ask Google Analytics Every Month |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media and Website |
3.56/5 ★ |
"...Google Analytics Dashboard gives you a quick overview of how your site has fared with time horizon of hourly, daily, weekly & monthly...." Peer review by Raviraj Raikar, Consultant, iGATE |
|
| social media analytics |
3.56/5 ★ |
| scheduling post to social media |
3.56/5 ★ |
| monitoring social media |
3.56/5 ★ |
| engaging on social media |
3.56/5 ★ |
| managing social media account |
3.56/5 ★ |
| Advertisement with Website and Social Media |
4.13/5 ★ |
"...Especially, when you want to publish ads on your website, Analytics is your number one tool. ...." Peer review by Verified Reviewer, Information Technology and Services |
|
| Engagement Management with Website |
4.79/5 ★ |
"...Great insights into how users are interacting with site and what is working/causing people to not convert...." Peer review by Aengus B, Media Manager, Marketing and Advertising |
|
| engaging and following up |
4.79/5 ★ |
| engaging with scheduling & cadence |
4.79/5 ★ |
89+ more Business Use Cases
Our AI advisor, Wyz, harnessed 139168 insights from peers and experts to help you assess how these Google Analytics use cases fit your Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. Testimonial By Kai Tsang |
|
We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties. Testimonial By Esteban Bascur Heredia |
|
InfoTrust cleaned up our Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs. Testimonial By Mona Ataya |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Kai Tsang Senior Director Digital Customer Experience McDonald’s Hong Kong |
Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. Testimonial By Kai Tsang |
|
Esteban Bascur Heredia Manager of Marketing Technology Walmart Chile |
We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties. Testimonial By Esteban Bascur Heredia |
|
Mona Ataya CEO and Founder Mumzworld |
InfoTrust cleaned up our Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs. Testimonial By Mona Ataya |
Frequently Asked Questions(FAQ)
for Google Analytics
What is Google Analytics?
What is Google Analytics used for?
What are the top features of Google Analytics?
Who uses Google Analytics?
What are Google Analytics alternatives?
Where is Google Analytics located?
Popular Business Setting
for Google Analytics
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Computer Software
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Google Analytics to Acquire customers and Improve ROI
Google Analytics Alternatives
Peer and Expert Opinion on Features
for Google Analytics
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (3172) |
| SEO | Read Reviews (2583) |
| SEM | Read Reviews (1497) |
| Widgets | Read Reviews (1125) |
| Personalization | Read Reviews (799) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (3172) |
| SEO | Read Reviews (2583) |
| SEM | Read Reviews (1497) |
| Widgets | Read Reviews (1125) |
| Personalization | Read Reviews (799) |
IT and Other Capabilities
for Google Analytics
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (10942) |
| Data Export | Read Reviews (4275) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (10942) |
| Data Export | Read Reviews (4275) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (383) |
| Phone Support | Read Reviews (279) |
| Email Support | Read Reviews (237) |
| 24/7 Support | Read Reviews (2764) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (383) |
| Phone Support | Read Reviews (279) |
| Email Support | Read Reviews (237) |
| 24/7 Support | Read Reviews (2764) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (329) |
| Analytics | Read Reviews (41985) |
| Custom Reports | Read Reviews (46154) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (329) |
| Analytics | Read Reviews (41985) |
| Custom Reports | Read Reviews (46154) |
Software Failure Risk Guidance
?for Google Analytics
Overall Risk Meter
Top Failure Risks for Google Analytics
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
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