Heap Overview

Heap provides a digital insights platform that captures every user interaction on your site, uncovering hidden patterns and behaviors often missed by other analytics tools. This comprehensive data collection allows businesses to identify "unknown unknowns," leading to more informed decision-making. Heap's platform includes features such as session replay, which offers a detailed view of user journeys, and data science tools that eliminate blind spots. This enables teams to enhance digital experiences and improve conversion rates by understanding user behavior at a granular level. With its focus on speed to insight, Heap supports rapid iteration and optimization of digital strategies, making it a valuable tool for businesses aiming to refine their online presence and drive growth.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Heap.

Other use cases:

  • Social Media Management
  • Onboarding
  • Product Marketing
  • Helpdesk Management
  • Workflow Management
  • Campaign Management
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Heap.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Efficiency
  • Increase Customer Life Time Value
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Heap Use-Cases and Business Priorities: Customer Satisfaction Data

Heap works with different mediums / channels such as Website. and Social Media.

Heap's features include Dashboard, Personalization, Recording, etc. and Heap support capabilities include Email Support, Chat Support, Phone Support, etc. also Heap analytics capabilities include Analytics, and Custom Reports.

Reviews

"We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool." - Alan D’Souza

Heap, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Heap is a digital insights platform that reveals all user actions on a site. Unknown unknowns are uncovered, unlike with other tools.

Popular Business Setting

for Heap

Top Industries

  • Retail
  • Food & Beverages
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Heap is popular in Retail, Food & Beverages, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Heap Use Cases

How can Heap optimize your Engagement Management Workflow?

What solutions does Heap provide for Funnel Analysis?

How does Heap facilitate Products & Pricelist Management?

What Are the key features of Heap for Social Media Management?

How efficiently Does Heap manage your Onboarding?

49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Heap solved their Conversion Rate Optimization needs. Cuspera uses 4230 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Heap testimonial

Alan D’Souza

Director of Product Analytics

LendingClub

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool. Testimonial By Alan D’Souza
Heap testimonial

Gireesh Subramanian

Director of Product Management

Freshworks

We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. From a business perspective, our customers are now more productive and have more time. Testimonial By Gireesh Subramanian
Heap testimonial

Josef Pfeiffer

VP Product

Northwestern Mutual

I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between. Testimonial By Josef Pfeiffer
CUSTOMERS TESTIMONIALS
Heap testimonial

Alan D’Souza

Director of Product Analytics

LendingClub

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool. Testimonial By Alan D’Souza
Heap testimonial

Gireesh Subramanian

Director of Product Management

Freshworks

We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. From a business perspective, our customers are now more productive and have more time. Testimonial By Gireesh Subramanian
Heap testimonial

Josef Pfeiffer

VP Product

Northwestern Mutual

I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between. Testimonial By Josef Pfeiffer

Case Studies

Information Technology and Services

CASE STUDY Tubular Labs

Heap helped Tubular Labs reduce churn by embedding usage data in Salesforce. Tubular Labs tried other tools but found them unreliable. Heap’s Salesforce integration gave the team trusted, accurate da...ta. Account managers now use Heap data for quick health checks and to spot churn risks. The customer success team uses these insights to increase renewals and show value to clients.

Marketing and Advertising

CASE STUDY Xandr

Heap and Appcues helped Xandr improve its ad platform for traditional TV ad buyers. Xandr used Heap to find where users struggled in the new Xandr Invest DSP. They used Appcues to guide users and col...lect feedback. This led to a 50% increase in buyer adoption in one week. Xandr reached 100% adoption of the new platform in a few months.

Internet

CASE STUDY Teikametrics

Heap helps Teikametrics spot where users get stuck on their site. Teikametrics uses Heap events to trigger Intercom messages when users show signs of confusion. These messages give help right when us...ers need it. Teikametrics can personalize messages based on user history. After adding a popup to explain a key issue, support tickets for that problem dropped to zero.

Human Resources

CASE STUDY Workhuman

Heap Illuminate helped Workhuman improve their Social Recognition nomination flow. Workhuman used Heap to find where users had trouble in the award process. They changed onboarding guides to fix thes...e issues. This led to double-digit increases in flow starts and submissions. More users redeemed awards. Heap’s Autocapture and Illuminate features gave Workhuman the insights needed for fast changes.

Apparel & Fashion

CASE STUDY Thinx

Heap helps Thinx grow and keep customers. Thinx switched from a legacy analytics tool to Heap for better data and less work for engineers. Heap's Autocapture and automated ETL make reporting fast and... easy. The BI team can answer executive questions in minutes, not weeks. Thinx uses Heap data in Looker to find insights and improve revenue. Heap supports Thinx's data-driven culture and fast growth.

Management Consulting

CASE STUDY Top management consulting company headquartered in Boston

Heap helps a top management consulting company improve access to product data. Before Heap, teams spent too much time deciding what to track and missed key metrics. Heap's Autocapture and retroactive... data features let teams focus on insights, not setup. Product, marketing, and IT teams use Heap to understand user behavior and optimize products. The company, with nearly 25,000 employees, now makes faster, data-driven decisions.

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What Is Heap?

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Frequently Asked Questions(FAQ)

for Heap

What is Heap?

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

It helps build digital products by helping to understand how people interact with the product, features used, and what user behaviors connect with long-term value. These experiences help to make the right decisions about the product.

It is used to run endless experiments in the product, test new features, make changes, fix problems, and innovate on solutions. It also justifies the value of metrics and effectiveness obtained to the business and is an endless source of answers about the product.

What is Heap used for?

Heap is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Heap?

Dashboard, Personalization and Recording are some of the top features of Heap.

Who uses Heap?

Heap is used by Retail, Food & Beverages and Information Technology And Services among other industries.

What are Heap alternatives?

Where is Heap located?

Heap is headquartered at 225 Bush St, San Francisco, California US.
lightning

Peers used Heap for engagement management and funnel analysis

Heap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (5)
Analytics

4.20/5

Read Reviews (842)
Custom Reports

3.58/5

Read Reviews (1182)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (5)
Analytics

4.20/5

Read Reviews (842)
Custom Reports

3.58/5

Read Reviews (1182)

Software Failure Risk Guidance

?

for Heap

Overall Risk Meter

Low Medium High

Top Failure Risks for Heap

Heap Inc News

M&A

Contentsquare enters definitive agreement to acquire US product analytics leader Heap | Heap

Contentsquare enters definitive agreement to acquire US product analytics leader Heap | Heap

Product

Heap Delivers Solutions at Speed for Enterprises of Any Size and Complexity | Heap

Heap has introduced significant updates to its digital insights platform, enhancing its ability to handle large data sets and support enterprises of all sizes. The platform now offers improved session replay, heatmaps, and mobile autocapture, enabling companies to better understand user actions and optimize customer journeys. These updates aim to provide faster insights, helping businesses to adapt swiftly and achieve superior outcomes.

Heap Inc Profile

Company Name

Heap Inc

Company Website

https://heap.io

HQ Location

225 Bush St, San Francisco, California US

Employees

51-100

Social

Financials

SERIES C