Heap: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Heap
Brand: Heap
Rating: 4.4 (4230 reviews)

4.4 5

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(4230)

Product Analytics software providing actionable insights and conversion Rate Optimization

Heap Overview

Heap provides a digital insights platform that captures every user interaction on your site, uncovering hidden patterns and behaviors often missed by other analytics tools. This comprehensive data collection allows businesses to identify "unknown unknowns," leading to more informed decision-making. Heap's platform includes features such as session replay, which offers a detailed view of user journeys, and data science tools that eliminate blind spots. This enables teams to enhance digital experiences and improve conversion rates by understanding user behavior at a granular level. With its focus on speed to insight, Heap supports rapid iteration and optimization of digital strategies, making it a valuable tool for businesses aiming to refine their online presence and drive growth.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Heap.

Other use cases:

Social Media Management
Onboarding
Product Marketing
Helpdesk Management
Workflow Management
Campaign Management
Digital Marketing

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Heap.

Other priorities:

Launch New Products
Scale Best Practices
Increase Sales & Revenue
Improve ROI
Improve Digital And Social Presence
Improve Brand Engagement
Improve Efficiency
Increase Customer Life Time Value

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Heap Use-Cases and Business Priorities: Customer Satisfaction Data

Heap works with different mediums / channels such as Website. and Social Media.

Heap's features include Dashboard, Personalization, Recording, etc. and Heap support capabilities include Email Support, Chat Support, Phone Support, etc. also Heap analytics capabilities include Analytics, and Custom Reports.

Reviews

"I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between." - Josef Pfeiffer

Heap, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Heap is a digital insights platform that reveals all user actions on a site. Unknown unknowns are uncovered, unlike with other tools.

Popular Business Setting

for Heap

Top Industries

Retail
Food & Beverages
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Heap is popular in Retail, Food & Beverages, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Heap Use Cases

Why is Heap the best choice for Engagement Management?

Heap Engagement Management captures every user interaction on web and iOS applications without requiring code. It helps businesses track, analyze, and visualize user engagement to make data-driven decisions. Heap allows retroactive analysis of custom engagements by automatically applying defined events to all historical application data. Limitations include difficulties in searching, filtering, and analyzing session duration and event counts for effective engagement analysis.

"...I am curring working on solving two user interaction bottlenecks...." Peer review by John H., Product Manager, Marketing and Advertising

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How does Heap facilitate Funnel Analysis?

How does Heap address your Products & Pricelist Management Challenges?

Heap enables product managers to tag and measure product usage retroactively. This data allows product managers to identify user segments and make data-driven decisions. Heap's ease of use enables product managers, engineers, and other teams to explore data and improve product performance.

"...This means that product managers, marketers, analysts, and others spend dozens of hours specifying tracking plans and working with the engineering team to implement tracking code...." Peer review

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How does Heap address your Onboarding Challenges?

49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Heap solved their Conversion Rate Optimization needs. Cuspera uses 4230 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Josef Pfeiffer VP Product Northwestern Mutual	I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between. Testimonial By Josef Pfeiffer
Matt Gomes Senior Director of Marketing Opploans	Heap helps us identify, communicate and resolve issues faster. For example, even a 10% improvement in preventing breakages in our conversion rate translates into ~$1M in loan originations. Testimonial By Matt Gomes
Annie Pennino Customer Data Analytics Sur La Table	Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino

CUSTOMERS	TESTIMONIALS
Josef Pfeiffer VP Product Northwestern Mutual	I trust the data in Heap because the data is tracked, verified, and analyzed in one place. There is no black box or manual step in between. Testimonial By Josef Pfeiffer
Matt Gomes Senior Director of Marketing Opploans	Heap helps us identify, communicate and resolve issues faster. For example, even a 10% improvement in preventing breakages in our conversion rate translates into ~$1M in loan originations. Testimonial By Matt Gomes
Annie Pennino Customer Data Analytics Sur La Table	Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino

Case Studies

Food & Beverages

CASE STUDY Huel

Heap helped Huel increase new customer conversions by 30%. Huel used Heap with Shopify and Snowflake to get better data and track user behavior. They improved funnel analysis and A/B testing. Huel sa...w a 15% decrease in subscription cancellations. Heap made it easier for Huel to measure and improve their website and marketing.

Financial Services

CASE STUDY H&R Block Canada

Heap helped H&R Block Canada improve their tax software user experience. The challenge was that detractors took 40 minutes longer to complete returns, hurting NPS and revenue. Using Heap's analytics ...and Snapshot feature, the UX team found and fixed pain points fast. They redesigned navigation, making tax returns easier and faster. This led to higher customer satisfaction, more return customers, and better NPS, driving new revenue opportunities.

Financial Services

CASE STUDY Northwestern Mutual

Heap helped Northwestern Mutual become data-driven. The product team needed self-service analytics to track user engagement and feature adoption. Heap's autocapture and event visualizer made it easy ...to set up analytics and connect data to specific app features. Product managers now use dashboards and reports to monitor user behavior and retention. Every new feature is tracked, helping the team quickly see what works. Heap enabled Northwestern Mutual to set and measure long-term goals and improve complex customer journeys.

Information Technology and Services

CASE STUDY Gem

Heap helped Gem reduce its time to insight by 10x. Gem used Heap dashboards to quickly track product usage changes during COVID-19. The tool let them spot dips in customer activity and identify churn... risks. Gem's Head of Product, Sarah Koo, said Heap made it easy to see trends in just a few clicks. This helped Gem set business expectations and respond faster to market changes.

Computer Software

CASE STUDY PocketSuite

Heap helped PocketSuite improve mobile activation and retention. Before Heap, PocketSuite struggled with tracking user behavior and had gaps in their data. Heap's Autocapture and Virtual Events let t...he team quickly analyze user actions and form new hypotheses. PocketSuite used Heap to segment users and track onboarding success. They decreased paid user churn by 30% after using Heap. The team now makes faster, data-driven decisions and improves user onboarding.

Financial Services

CASE STUDY LendingClub

Heap helped LendingClub improve their customer experience. The Product Analytics team needed better data accuracy and flexibility than their old analytics tool. Heap provided fast implementation, eve...nt-based tracking, and easy access to raw data. With Heap, LendingClub found friction points in the user journey. This allowed them to serve thousands more customers.

What Is Heap?

Frequently Asked Questions(FAQ)

for Heap

What is Heap?

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

It helps build digital products by helping to understand how people interact with the product, features used, and what user behaviors connect with long-term value. These experiences help to make the right decisions about the product.

It is used to run endless experiments in the product, test new features, make changes, fix problems, and innovate on solutions. It also justifies the value of metrics and effectiveness obtained to the business and is an endless source of answers about the product.

What is Heap used for?

Heap is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .