PathFactory Overview
This is a summary of the comprehensive capabilities and benefits of PathFactory based on over 1603 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
PathFactory, Turtl, Outgrow, Uberflip, NetLine Corporation, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if PathFactory is right for your needs? Our Cuspera AI engine can evaluate how PathFactory fits your specific business needs, industry, and context. Get your personalized assessment report today.
PathFactory supports business activities such as:
- Engagement Management
- Content Management
- Account Management
- Generation Of New Leads
- Campaign Management
PathFactory can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Grow Market Share, etc. It can help manage these activities if you use E-Mail Website and Video for these needs. As a solution, PathFactory's capabilities include Personalization, Landing Page, Dashboard, etc.
PathFactory Computer Software Vertical is its biggest customer base.
Reviews
"...This was a terrible experience that didn't let us measure anything about REAL engagement or interest...." Peer review by Loren R., Marketing Technology and Operations Manager, Internet
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well PathFactory solved their Content Marketing needs. Cuspera uses 1603 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using PathFactory.
Use Cases
Peers recommend Engagement Management , Content Management , Account Management , as the business use cases that they have been most satisfied while using PathFactory.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.88/5 ★ |
"...This was a terrible experience that didn't let us measure anything about REAL engagement or interest...." Peer review by Loren R., Marketing Technology and Operations Manager, Internet |
| engaging and following up |
4.88/5 ★ |
"...Additionally, we have been able to take content engagement reporting to the next level with the LookBookHQ platform...." Peer review by Brandi Seich, Manager, Sales & Marketing Operations - Global, DHL Supply Chain |
| Content Management |
4.47/5 ★ |
"...We're also a fan of being able to build content tracks that allow users to binge on out content...." Peer review by Heidemarie H, Program Manager, Demand Generation |
| content tracking |
3.86/5 ★ |
"...Leveraging PathFactory Content Tracks was key to solving the mammoth challenge of content selection and customization, and ultimately building a scalable and successful program...." Peer review by Tim Noble, Digital Marketing Specialist, TIBCO |
| content curation |
4.87/5 ★ |
"...LookBook is easy to use both for the marketer creating the content experience and for the actual viewer on the other end...." Peer review by Rich C, Marketing Operations Manager, Computer & Network Security |
| content publishing |
4.22/5 ★ |
"...PathFactory is used by the LATAM Marketing team to promote content and improve the experience to our customers...." Peer review by Florencia Gianninoto, Digital Demand and Marketing Operations Manager - LATAM, Red Hat |
| content sharing |
4.64/5 ★ |
"...business!. PathFactory enables us to easily share content with our customers, creating a path and journey for them to follow - engaging with the content they find most interesting...." Peer review by Christopher M, Marketing Program Specialist, Security Division |
| searching for content |
3.13/5 ★ |
"...Now an SDR can see what content a lead has consumed in real time and engage with leads with more context...." Peer review by Jonathan L, Sr. Marketing Automation Strategist, Construction |
| Account Management |
4.84/5 ★ |
"..."Demandbase is excited to participate in the first-annual B2B Sales & Marketing Exchange in Boston...." 20+ Sponsors To Address The Hottest Areas Of Revenue Marketing |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.88/5 ★ |
"...This was a terrible experience that didn't let us measure anything about REAL engagement or interest...." Peer review by Loren R., Marketing Technology and Operations Manager, Internet |
|
| engaging and following up |
4.88/5 ★ |
| Content Management |
4.47/5 ★ |
"...We're also a fan of being able to build content tracks that allow users to binge on out content...." Peer review by Heidemarie H, Program Manager, Demand Generation |
|
| content tracking |
4.47/5 ★ |
| content curation |
4.47/5 ★ |
| content publishing |
4.47/5 ★ |
| content sharing |
4.47/5 ★ |
| searching for content |
4.47/5 ★ |
| Account Management |
4.84/5 ★ |
"..."Demandbase is excited to participate in the first-annual B2B Sales & Marketing Exchange in Boston...." 20+ Sponsors To Address The Hottest Areas Of Revenue Marketing |
|
46+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1603 insights from peers and experts to help you assess how these PathFactory use cases fit your Content Marketing needs.
Frequently Asked Questions(FAQ)
for PathFactory
What is PathFactory?
What is PathFactory used for?
What are the top features of PathFactory?
Who uses PathFactory?
What are PathFactory alternatives?
Where is PathFactory located?
Popular Business Setting
for PathFactory
Top Industries
- Computer Software
- Information Technology and Services
- Telecommunications
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Peers used PathFactory to Acquire customers and Enhance customer relationships
PathFactory Alternatives
Peer and Expert Opinion on Features
for PathFactory
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (36) |
| Landing page | Read Reviews (23) |
| Dashboard | Read Reviews (8) |
| Feedback surveys | Read Reviews (7) |
| SEO | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (36) |
| Landing page | Read Reviews (23) |
| Dashboard | Read Reviews (8) |
| Feedback surveys | Read Reviews (7) |
| SEO | Read Reviews (6) |
IT and Other Capabilities
for PathFactory
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (73) |
| Data Import | Read Reviews (125) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (73) |
| Data Import | Read Reviews (125) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (104) |
| Email Support | Read Reviews (15) |
| Chat Support | Read Reviews (8) |
| Phone Support | Read Reviews (8) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (104) |
| Email Support | Read Reviews (15) |
| Chat Support | Read Reviews (8) |
| Phone Support | Read Reviews (8) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (15) |
| Analytics | Read Reviews (166) |
| Custom Reports | Read Reviews (159) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (15) |
| Analytics | Read Reviews (166) |
| Custom Reports | Read Reviews (159) |
Software Failure Risk Guidance
?for PathFactory
Overall Risk Meter
Top Failure Risks for PathFactory
Vendor Profile Details
Company Name
Pathfactory
Company Website
https://www.pathfactory.com/HQ Location
174 Spadina Avenue, Suite 600 Toronto, Canada M5T 2C2
Employees
101-250
Social
Financials
SERIES B
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