Adverity | Data Intelligence Platform for Business Growth
Latest Product Updates and Feature Enhancements on adverity
Adverity Launches Adverity Intelligence to Shape the Future of Data-Driven Marketing
Adverity has launched Adverity Intelligence, an AI-powered analytics layer designed to enhance data-driven marketing. This new product introduces features like Data Conversations, Notebooks, and Inte...lligent Agents, aiming to transform complex data into actionable insights. It marks a significant expansion into analytics, addressing challenges faced by marketing teams and enabling faster, more collaborative decision-making.
Adverity's Integrated Data Platform Now SAP Endorsed App on SAP Store
Adverity's Integrated Data Platform has been recognized as an SAP Endorsed App, now available on the SAP Store. This endorsement highlights the platform's value in data integration for marketing, sal...es, and e-commerce teams, and its compatibility with SAP Business Technology Platform. The app's premium certification ensures added security and performance, supporting SAP's vision of intelligent enterprise solutions.
Adverity Now Available in the Microsoft Azure Marketplace
Adverity's ETL/ELT data integration engine is now available in the Microsoft Azure Marketplace, allowing Azure customers to integrate marketing data from multiple sources into their Azure or SQL Serv...er environments. This integration simplifies data management and enhances the ability to derive actionable insights from marketing data.
Adverity, a data and analytics platform, is now available on Google Cloud Marketplace. This launch allows Google Cloud customers to access Adverity's data integration capabilities, enabling them to u...nify data from over 600 sources into a single dashboard. The platform offers self-service features and live chat support, enhancing data onboarding and decision-making for marketing, sales, and e-commerce teams.
Adverity launches enhanced data management and data quality capabilities with new Data Quality Suite
Adverity has launched its new Data Quality Suite, enhancing data management and quality capabilities for marketing and analytics teams. The suite includes AI-powered Universal Monitors, Custom Monito...rs for data validation, and a Data Quality Overview Page. These features aim to streamline data operations, improve data accuracy, and reduce hidden workloads, enabling teams to focus on innovation and growth.
Adverity launches Data Conversations, a revolutionary AI experience that transforms the way businesses make decisions
Adverity has launched Data Conversations, an AI-powered feature within its integrated data platform. This new capability enables business teams to interact with data using conversational AI, streamli...ning data analysis and accelerating decision-making. Data Conversations is designed to help marketing, analytics, and engineering teams access insights faster, enhancing data-driven business performance.
Adverity has launched Data Conversations, an AI-powered analytics interface that enables real-time, interactive dialogue with business data. The platform allows users to query, visualize, and act on ...insights instantly, removing the need for technical skills or static dashboards. Data Conversations aims to accelerate decision-making and make advanced data intelligence accessible to all business teams.
Strategic Partnerships and Integrations of adverity
Adverity and IAS Partner on API to Boost Marketing Effectiveness
Adverity and Integral Ad Science (IAS) have partnered to integrate IAS's enhanced Reporting API into Adverity's platform. This collaboration allows marketers to combine IAS media quality measurements... with Adverity's extensive data streams, enhancing campaign optimization and insights. The integration provides transparency and helps marketers make informed decisions on ad effectiveness and ROI by offering comprehensive reports on digital ad performance and fraud detection.
Adverity has partnered with Snowflake to join the Snowflake Data Marketplace, allowing Snowflake customers to access Adverity's datasets for enhanced marketing reporting and data integration. This co...llaboration aims to streamline data processes and provide a unified data source for better business decisions.
Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud
Adverity has partnered with SAP to integrate its Datatap solution with SAP Data Warehouse Cloud. This collaboration enables businesses to connect over 400 marketing data sources, including Salesforce..., LinkedIn, and Google Analytics, streamlining data integration and enhancing marketing decision-making. The partnership aims to provide a unified view of marketing performance, empowering organizations to derive actionable insights and drive growth.
Adverity Partners up with Adobe Analytics for Better Decision Making
Adverity has partnered with Adobe Analytics to enhance decision-making capabilities for marketing campaigns. This collaboration integrates Adverity's data platform with Adobe's real-time analytics, p...roviding seamless data connections and insights into customer journeys. The partnership aims to simplify data management, improve campaign management, and optimize marketing strategies through enhanced data integration and analysis.
Adverity has joined the Twitter Official Partner Program, enhancing its ability to provide seamless data integration for brands, agencies, and marketers. This partnership allows Adverity to integrate... data from Twitter and other platforms, optimizing campaign performance and reducing processing time. Adverity's platform offers data integration, marketing reporting, and augmented analytics, empowering clients to improve ROI on Twitter Ads.
Adverity Announces Support for AWS Advertising & Marketing Initiative
Adverity has announced its support for the AWS for Advertising & Marketing initiative, aimed at accelerating advertising and marketing transformation. This collaboration allows Adverity to help busin...esses optimize data integration and leverage advanced advertising intelligence use cases. The initiative offers tailored solutions for advertising agencies and marketers, enhancing data management and campaign performance through AWS's extensive cloud services.
Adverity Partners up with Tableau to Unleash the Power of Data
Adverity and Tableau have formed a partnership to enhance data-driven decision-making for marketing and business intelligence. This collaboration integrates Adverity's ETL software with Tableau's vis...ual analytics platform, allowing users to seamlessly transform and visualize data. The partnership aims to improve data quality and efficiency, enabling faster insights and optimized marketing and sales performance.
Adverity Expands Executive Team Amidst Rapid Growth
Adverity has expanded its executive team by appointing Harriet Durnford-Smith as Chief Marketing Officer and Christina Schlesinger as Chief Customer Officer. This move aims to accelerate the company'...s strategy and enhance customer-centricity amidst rapid growth. Both executives bring extensive experience in marketing and customer management, reflecting Adverity's commitment to scaling its operations and improving customer focus.
Adverity Appoints Wes Nichols as Non-Executive Director
Adverity has appointed Wes Nichols as a Non-Executive Director to aid in its global growth. Nichols, an expert in predictive analytics and AI, brings over 20 years of experience in technology and dat...a-driven decision-making. His role will support Adverity's expansion and innovation in marketing data intelligence.
Adverity appoints Harriet Durnford-Smith as Chief Operating Officer
Adverity has appointed Harriet Durnford-Smith as Chief Operating Officer. Previously CMO, she will now oversee operational alignment and lead the People, Marketing, and Workplace teams. Her marketing... skills are seen as crucial for driving growth and fostering a culture of excellence at Adverity.
Adverity, the integrated data platform, has appointed Lee McCance as its new Chief Product Officer. McCance will lead product strategy and innovation, supporting Adveritys growth in the data analytic...s and marketing technology sector.
Adverity Welcomes Lee McCance as Chief Product Officer - MarTech Cube
Adverity appointed Lee McCance as chief product officer. McCance will lead product strategy for Adveritys integrated data platform, focusing on data analytics and marketing technology innovation.
Awards, Recognitions, and Industry Achievements of adverity
Adverity Recognized as Leader in Snowflakes Modern Marketing Data Stack Report
Adverity has been recognized as a Leader in the Analytics & Data Capture category in Snowflake's Modern Marketing Data Stack 2025 report. This recognition highlights Adverity's role in enhancing mark...eting performance through automated data integration, governance, and management. The report, which analyzed data from 9,800 Snowflake customers, identifies key technologies for building marketing data stacks in the AI-driven landscape.
Adverity has been recognized as a "Cool Vendor" by Gartner in their "Cool Vendors in Marketing Data and Analytics" report. This acknowledgment highlights Adverity's innovative marketing data intellig...ence platform, which integrates and visualizes data to enhance marketing performance. The platform's augmented analytics capabilities and its suitability for less technical users were also noted. This recognition supports Adverity's position as a leader in marketing analytics and data integration.
Adverity Achieves the new AWS Advertising and Marketing Technology Competency
Adverity has achieved the AWS Advertising and Marketing Technology Competency, highlighting its expertise in providing integrated data solutions for advertisers and marketers. This recognition differ...entiates Adverity within the AWS Partner Network, showcasing its technical proficiency and customer success in cloud solutions for the advertising and marketing industry.
