Real-World Case Studies and Customer Success Stories with Smartly.io

Smartly’s Performance+ helped Emma Sleep boost Pinterest campaign results. Performance+ drove 28% of Pinterest revenue in November. Emma Sleep achieved... a 10.4 ROAS, beating their usual benchmarks. In Germany, Performance+ campaigns delivered 25% more revenue than business as usual. Smartly’s automation and creative tools enabled scalable, brand-consistent ads. Emma Sleep was the first to test Performance+ on Pinterest with Smartly.
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Smartly’s AI-powered background removal tool helped NiceHair improve ad performance. s360 used the tool to remove white backgrounds from thousands... of product images. This allowed for more creative and brand-consistent ads. A/B testing showed a 33% lower CPA, 17% higher CTR, and 43% higher ROAS. The solution scaled easily across NiceHair’s large product catalog.
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Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns in just 48 hours. FACES saw a... 39% increase in click-through rate and a 40% drop in cost per click. The platform unified creative, media, and reporting, making campaign launches faster and easier. FACES now repurposes creative assets across channels, boosting efficiency and agility. Team members say Smartly saves 30 minutes per campaign and makes ad editing much smoother.
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Smartly Conversational Ads helped Boots UK boost holiday campaign results. Boots used interactive chat ads on Facebook Messenger and Instagram... Direct to recommend gifts. This approach led to a 4.6x increase in conversion rate and a 49% lift in sales campaign performance. Cost per acquisition dropped by 11%. Boots gained new insights into shopper behavior and plans to use Conversational Ads in future campaigns.
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Smartly helped Photowall automate and scale user generated content for ads. Photowall used Smartly’s template tools to create 204 ads... across 22 markets. The solution saved them over 24 hours each week. They reached more people on Instagram Reels with localized, high-performing creative. Automation made it easy to keep content fresh and tailored for each audience.
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Smartly’s AI-powered background removal tool helped NiceHair improve ad performance. s360 used the tool to remove white backgrounds from thousands... of product images. This made the ads look more creative and kept the brand consistent. A/B testing showed a 33% lower CPA, 17% higher CTR, and 43% higher ROAS. The solution let NiceHair scale creative ads across their catalog quickly.
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Boots UK used Smartly Conversational Ads for a holiday gifting campaign. The ads let shoppers chat on Facebook Messenger or... Instagram Direct to get personalized gift recommendations. This interactive approach led to a 4.6x increase in conversion rate and a 49% lift in sales campaign performance. Boots also saw a 6% increase in ROAS and an 11% drop in CPA. The campaign gave Boots new insights to improve future shopper experiences.
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Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns in just 48 hours. FACES saw a... 39% increase in click-through rate and a 40% drop in cost per click. The platform unified creative, media, and reporting, making campaign launches faster and easier. FACES now repurposes creative assets for YouTube and manages campaigns across channels with less effort. The team saves about 30 minutes per campaign and enjoys smoother ad editing and faster workflows.
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Smartly’s Video Template solution helped FACES, a leading beauty retailer in the Middle East, create dynamic product videos from static images for Meta Advantage+ catalog ads. FACES launched campaigns... quickly without extra production time. They saw a 41% increase in purchases, a 12% rise in ROAS, and a 29% drop in CPA. The solution saved time, boosted productivity, and sped up time to market. FACES credits Smartly for unlocking new growth opportunities and improving campaign profitability.
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Smartly's Generative AI Assist helped Emma Sleep remove background graphics from over 1,000 product images. This enabled Emma Sleep to... quickly scale creative production and launch DPA campaigns using templates. The new workflow led to a 125% uplift in ROAS and a 246% increase in conversion rate. Emma Sleep also saw a 42% decrease in CPA. The team saved time and resources while expanding campaign reach across markets.
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Under Armour used Smartly to merge 13 separate country and language catalogues into one cross-border catalogue for their European markets. This change saved... hours of manual work and let the team manage all ads from a single campaign. The paid social team could now focus on creative work and use Smartly’s image templates to showcase thousands of products. The new setup doubled their return on investment and improved campaign efficiency by letting the algorithm allocate budgets to top-performing regions.
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Smartly's Bid Multipliers helped TechStyle Fashion Group boost ad performance. The team saw an 11% increase in click-to-lead conversions and... a 45% rise in clicks to VIP conversions. They also cut CPA for VIP conversions by 30%. Bid Multipliers let them focus more on Instagram without splitting audiences. TechStyle saved time by keeping campaign structures simple.
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Smartly's Gen AI helped Foot Locker refresh over 10,000 product images for their ads. The new AI-generated creatives matched the... website and kept brand consistency. Foot Locker saw a 32% increase in click-through rate. Cost per acquisition dropped by 28% compared to their old ads. The solution made campaign setup faster and improved performance across European markets.
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Smartly. io's Collaborative Ads helped Hawkers boost sales on a partner site by 158%. Hawkers used Smartly.io to run marketing...campaigns in APAC, where they had no direct sales. The tool let Hawkers promote their products through e-commerce partners and manage campaigns from their own Facebook accounts. Hawkers saw a 50% month-over-month increase in APAC sales. Collaborative Ads also helped Hawkers build their brand in new markets.
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Smartly’s Video Templates helped KLM Royal Dutch Airlines boost video ad efficiency. KLM needed to scale personalized video ads for... social media but manual creation was not feasible. Smartly automated the process, turning still assets into dynamic videos for top destinations. The campaign ran in four test markets and focused on upper-funnel prospecting. KLM saw a clear lift in CTR and upper funnel metrics from adding video to their creative mix.
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Uber Freight used Smartly. io’s Modular Video Approach to boost ad performance. They created over 25 short-form video ads to...test what worked best for different audiences. This led to a 108% increase in click-through rate and a 43% drop in cost-per-click. Cost per sign up for fleet fell by 36%. Smartly.io’s creative automation helped Uber Freight quickly build and test many video ads, improving engagement and guiding future creative decisions.
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Smartly's Predictive Budget Allocation helped KLM Royal Dutch Airlines automate budget shifts across channels. The solution cut analysis time from... two hours to just 15 minutes per week. KLM saw a 10.5% drop in overall CPA and a 28% decrease in prospecting CPA. CPM fell by 62%, and unique reach rose by up to 20%. The team spent less time on manual tasks and more on strategic projects.
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Smartly's Predictive Budget Allocation helped DiDi lower its cost per install by 6%. DiDi wanted to get more app installs... and reach new users across many markets. The tool used a custom KPI to move budgets between channels and campaigns. DiDi saw a 10% increase in installs and a 10% higher conversion rate. The solution removed manual work and let DiDi focus on results.
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