Hospitality Case Studies and Success Stories with Smartly.io
CASE STUDY Jumeirah
Smartly helped Jumeirah improve hotel advertising with AI-powered Predictive Budget Allocation and campaign automation. Jumeirah used machine learning to make over 1,000 automated optimizations. This... led to a 109% increase in return on ad spend (ROAS) and a 59% drop in cost per click (CPC). Automation saved 372 hours of manual work. Campaign management became faster and more efficient across all hotel locations.
Smartly’s AI-powered advertising platform helped Jumeirah improve hotel advertising. Jumeirah used Predictive Budget Allocation and campaign automation to manage many campaigns across hotel locations.... The AI made over 1,000 automated optimizations for their KPIs. Jumeirah saw a 109% increase in ROAS, a 59% drop in CPC, and saved 372 hours. The solution made their ad process faster and more efficient.
Entertainment Case Studies and Success Stories with Smartly.io
CASE STUDY FanDuel
Smartly.io helped FanDuel grow their Snapchat ad spend by 4.5 times year over year. FanDuel needed to reach more sports fans on Snapchat during peak game days but lacked the team to manage daily ad o...perations. Smartly.io’s Managed Service team used their AI-powered advertising platform to automate and optimize campaigns. FanDuel saw a 39% drop in cost per acquisition month over month and saved 5 hours of work.
Food & Beverages Case Studies and Success Stories with Smartly.io
CASE STUDY talabat
Smartly Video Templates helped talabat improve their TikTok catalog ads. talabat used Smartly to turn static images into video ads. This made ad creation faster and easier. The campaign saw a 12% low...er cost per acquisition. Click-through rate went up by 42%. Reach increased by 11%. talabat plans to use video templates in more markets.
Smartly helped Deliveroo reach more local customers with hyperlocal ads. Deliveroo used Automated Ads and Video Templates to promote 'Local Golds' restaurants. The campaign led to a 47% lower cost pe...r incremental acquisition. Engagement rate increased 5 times. Deliveroo delivered 124% more incremental orders.
Automotive Case Studies and Success Stories with Smartly.io
CASE STUDY Kavak
Smartly AI Scene Generation helped Kavak speed up their creative process by 30 times. Kavak needed to make more creative ads but did not want slow photoshoots. With Smartly AI Studio, they used AI to... make new ad backgrounds for campaigns in Chile and then in Mexico. This let them quickly create ads for different audiences and channels. Kavak saw a 41% drop in cost per lead and a 46% increase in click-through rate. They also broke their record for most leads in a single day.
Smartly AI Studio helped Kavak speed up their creative process by 30 times. Kavak needed to make more creative ads but did not want slow photoshoots. With Smartly AI Scene Generation, they made new a...d backgrounds fast for campaigns in Chile and then Mexico. They broke their record for most leads in a day. Kavak saw a 41% lower cost per lead and a 46% higher click-through rate.
Media Production Case Studies and Success Stories with Smartly.io
CASE STUDY The Times
Smartly helped The Times automate creative production for Meta Advantage+ campaigns. The Times used Smartly’s dynamic image templates and automation feeds to quickly turn news stories into ads. This ...let them triple creative output without extra time. They doubled subscriptions, cut cost per acquisition by 55%, and saw an 84% increase in conversion rate. The Times now plans to use video templates for even more engaging ads.
Transportation/Trucking/Railroad Case Studies and Success Stories with Smartly.io
CASE STUDY Uber Freight
Uber Freight used Smartly.io’s Modular Video approach to improve ad performance. They wanted to attract new truck owners, fleets, and shippers but had limited creative resources. Smartly.io’s Creativ...e Studio helped them create many short-form video ads for social media. This led to a 108% increase in click-through rate, a 43% drop in cost-per-click, and a 36% decrease in cost per sign up.
Predictive Budget Allocation helped KLM Royal Dutch Airlines automate budget shifts across many ad channels. The team cut weekly analysis time from two hours to just 15 minutes. KLM saw a 10.5% drop ...in overall CPA, a 28% decrease in prospecting CPA, and 62% lower CPM. The solution let KLM focus more on strategy and less on manual work. KLM improved social ad performance and resource efficiency.
Smartly Brand Pulse helped Samsung Electronics improve their upper funnel advertising. Samsung wanted to reach the right audience at the right time and reduce wasted ad spend. Using Brand Pulse, they... tracked reach and frequency in real time and made data-driven decisions. They eliminated frequency wastage, lowered cost per reach by 12.5%, and cut cost per completed view by 49.7%. Samsung hit their marketing targets for the first time using this platform.
Smartly's Generative AI Assist helped Emma Sleep remove a restrictive orange circle background from product images. Before, Emma Sleep had to remove backgrounds by hand, which slowed them down. With ...Smartly, they quickly updated images for over 1,000 products using Creative Templates. This made it easy to launch DPA campaigns. Emma Sleep saw a 125% uplift in ROAS, a 246% increase in conversion rate, and a 42% drop in CPA.
Smartly's Gen AI platform helped Foot Locker refresh over 10,000 product images for their ads. Foot Locker wanted their ad creative to match their website for brand consistency. Using Smartly, they q...uickly updated product visuals across Europe. This led to a 32% increase in click-through rate and a 28% drop in cost per acquisition. The project improved Foot Locker's ad performance and brand experience.
Smartly’s Video Templates helped talabat improve their TikTok catalog ads. talabat wanted to boost ad performance and creativity by using video templates that worked well on Meta. They used Smartly t...o quickly repurpose these templates for TikTok. This made video ad creation faster and kept brand quality high. As a result, talabat saw a 12% lower CPA, a 42% higher CTR, and an 11% increase in reach.
Smartly Conversational Ads helped Boots UK boost holiday sales. Boots used interactive chat ads on Facebook Messenger and Instagram Direct to give shoppers personalized gift ideas. The campaign made ...shopping easier and more fun. Boots saw a 4.6x increase in conversion rate, a 49% lift in sales campaign performance, and an 11% drop in CPA. The team plans to use Conversational Ads in future campaigns.
Grover used Smartly and Meta’s Advantage+ Shopping Campaigns to cut costs by 70%. They wanted to improve marketing performance and reach both new and existing customers. Smartly.io Workspaces gave Gr...over a unified dashboard for campaign management. The team worked together to launch and optimize ads quickly. Grover saw a 19% drop in customer acquisition cost, a 70% decrease in cost per acquisition, and a 43% increase in conversions.
Smartly.io helped Hawkers use Collaborative Ads to boost sales on an e-tail partner’s shop. Hawkers wanted to grow sales in APAC but did not have direct sales channels there. They used Smartly.io to ...run campaigns with their own branding on partner sites. This led to a 158% increase in sales on a partner site and a 50% month-over-month increase in APAC sales.
Health, Wellness and Fitness Case Studies and Success Stories with Smartly.io
CASE STUDY Boots UK
Smartly Conversational Ads helped Boots UK boost holiday sales. Boots used interactive chat ads on Facebook Messenger and Instagram Direct. Shoppers got personalized gift recommendations through thes...e chats. The campaign made shopping easier and more fun. Boots saw a 4.6x increase in conversion rate, a 6% rise in ROAS, and an 11% drop in CPA.
Smartly helped Noom scale their subscription-based food and wellness app. Noom used Smartly for Google Demand Gen to reach users on YouTube, Discover, and Gmail. The campaign delivered a 19% performa...nce uplift over business as usual. Noom also saw a 46% increase in conversions from consumers aged 55 and older. The solution let Noom extend their short-form video from paid social to new channels without extra creative work.
Smartly.io's Bid Multipliers helped TechStyle Fashion Group improve their social advertising. The team wanted to boost Instagram performance without splitting audiences. Bid Multipliers let them cont...rol bids for different audience segments in one ad set. TechStyle saw an 11% increase in click-to-lead conversion, a 45% increase in clicks to VIPs, and a 30% drop in CPA for VIP conversions.
Smartly's all-in-one AI-powered advertising platform helped Under Armour manage ads across 13 European markets. Under Armour wanted to save time and keep their brand identity strong in every country.... They used Smartly to combine their campaign structure and let the algorithm choose the best budget split. This made their ads more efficient and saved hours of work. They created thousands of catalogue ads quickly and kept their creative on-brand in every market.
Marketing and Advertising Case Studies and Success Stories with Smartly.io
CASE STUDY s360
Smartly’s AI-powered background removal tool helped s360 remove white backgrounds from thousands of NiceHair’s product images. This let s360 use more creative ads, keep brand consistency, and improve... campaign results. After using Smartly’s cleanup service for quality checks, s360 built new ads with Smartly Templates. A/B testing showed a 33% lower CPA, 17% higher CTR, and 43% higher ROAS compared to old images. The tool gave s360 creative freedom and made it easy to scale across many products.
Smartly’s AI-powered background removal tool helped s360 remove white backgrounds from NiceHair’s product images. This let s360 use product images in ads more creatively and keep brand consistency. T...he process was fast and covered thousands of products. s360 used Smartly’s cleanup service to check every image for quality. The results were a 33% lower CPA, a 17% higher CTR, and a 43% increase in ROAS.
Consumer Goods Case Studies and Success Stories with Smartly.io
CASE STUDY FACES
Smartly helped FACES use Meta's catalog product video ads to improve ad performance. FACES wanted to make more videos easily and lower their cost per acquisition. They used automated video templates ...from Smartly to create videos for their Advantage+ catalog ads. This led to a 41% increase in purchases, a 12% increase in ROAS, and a 29% drop in CPA. FACES is a top beauty retailer in the MENA region.
Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns. FACES needed a fast, efficient, and unified workflow for their multi-channel campaigns. Using Smartly, they sw...itched to Demand Gen in 48 hours. They saw a 39% increase in click-through rate and a 40% drop in cost per click. Smartly made campaign launches faster and more effective for FACES.
Other Industry Case Studies and Success Stories with Smartly.io
CASE STUDY DiDi
Smartly's Predictive Budget Allocation helped DiDi lower their cost per install by 6%. DiDi wanted to get more app installs and reach new users across many channels. The tool automatically moved budg...ets to the best-performing ads using a custom KPI. DiDi saw a 10% increase in installs and a 10% higher conversion rate. The solution made it easier for DiDi to understand and improve their paid channels.
Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns. FACES needed a fast, efficient, and unified workflow for their multi-channel campaigns. Using Smartly, they sw...itched to Demand Gen in 48 hours. They saw a 39% increase in CTR and a 40% decrease in CPC. Smartly made campaign setup faster and improved creative, media, and reporting workflows.
Smartly’s Image and Video Template solution helped Photowall automate creative production for user generated content. Photowall wanted to scale UGC assets and keep content fresh for 22 markets. They ...used Smartly’s automation and templates to launch new designer collections quickly. A Smartly Creative Services Partner ran a workshop to expand template use for UGC. Photowall saved over 24 hours weekly and ran 204 ads across all markets.
