Latest Product Updates and Feature Enhancements on Comscore
Comscore Launches Audio Targeting and Measurement Capabilities... - Comscore, Inc. - comScore
Comscore has launched new audio targeting and measurement capabilities on The Trade Desk platform, enhancing advertisers' ability to plan, target, and measure audio inventory, including streaming aud...io and podcasts. This integration allows advertisers to activate AI-powered predictive audiences and contextual segments, offering privacy-conscious solutions without relying on user IDs. The initiative highlights the growing importance of audio in digital media and aims to provide advertisers with improved cross-platform support and incremental reach.
Comscore launches daily program-level reporting with deduplicated insights on shows & episodes across CTV & linear TV
Comscore introduced a daily program-level reporting tool that provides deduplicated insights on shows and episodes across connected TV (CTV) and linear TV. This new feature aims to enhance media plan...ning and evaluation by offering more granular data.
Comscore Expands Cross-Platform Campaign Measurement to
Comscore has expanded its cross-platform campaign measurement capabilities to include streaming audio and enhanced social reporting, covering platforms like Facebook and Instagram. This enhancement, ...now available, allows advertisers to measure campaign performance across various digital and linear formats. Additionally, Comscore has rebranded its Campaign Ratings to Cross-Platform Campaign Results, emphasizing its role in providing unified insights across TV, digital, social, and audio channels.
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing... - Comscore, Inc.
Comscore has launched "The Scoreboard," an interactive platform providing insights into consumer behaviors and trends across various media platforms. This new tool uses Comscore's cross-platform data... to create engaging data visualizations, offering businesses actionable insights into consumer engagement. The Scoreboard will feature modules updated monthly, showcasing data from TV, digital, social, and theatrical sources, highlighting Comscore's measurement capabilities.
Comscore Adds Social Incremental Audiences To Nine More International Markets In To Its Flagship Digital Measurement Tool, Further Expanding Its Cross-platform Capabilities - Comscore
Comscore has expanded its Social Incremental Audiences feature to nine new international markets within its MMX Platform, enhancing cross-platform audience measurement. This update allows publishers ...and brands to measure deduplicated audiences across Desktop, Mobile, and Social, improving channel optimization and audience reach analysis. The expansion includes markets such as Chile, Germany, and Australia, offering a comprehensive view of digital audiences for better media planning and transacting.
Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data
Comscore has achieved full JIC certification for its national TV measurement solution, now including persons-based data. This certification enhances its leadership in media measurement, combining big... data with methodological rigor. Comscore is the only provider with both JIC certification and MRC accreditation, reinforcing its role as a trusted source for scalable and accurate audience measurement solutions.
Comscore Adds Consumer AI Tool Usage Data to Its
Comscore has expanded its reporting suite to include consumer AI tool usage data, tracking site visits for 117 AI platforms and features across nine categories on both PC and mobile. This new dataset... offers advertisers and brands detailed insights into how over 30% of U.S. internet users engage with AI tools monthly, supporting data-driven media planning and digital strategy.
Comscore to launch YouTube CTV measurement in India by the end of 2025
Comscore will launch YouTube Connected TV (CTV) measurement in India by the end of 2025. This new solution aims to provide unified digital currency and address data quality challenges for advertisers... and media agencies. The initiative will help brands accurately measure YouTube CTV audiences and optimize cross-platform media planning in the Indian market.
Comscore Launches Certified Deal IDs in Magnites SSP, Bringing Trusted Content Rankings to Programmatic Buying
Comscore has launched Certified Deal IDs within Magnites supply-side platform (SSP). This integration enables programmatic buyers to access trusted content rankings directly in their workflows. The n...ew feature aims to improve transparency and efficiency in digital advertising, helping marketers target high-quality inventory based on Comscores content measurement.
Strategic Partnerships and Integrations of Comscore
Comscore and Marcus Theatres Announce Five-Year Extension for... - Comscore, Inc.
Comscore and Marcus Theatres have extended their partnership for five years, continuing the use of Comscores Cinema ACE and Enterprise Web solutions. This renewal ensures Marcus Theatres will maintai...n its use of Comscore's theatre and circuit management systems, enhancing operational efficiency and the moviegoer experience. The agreement emphasizes both companies' commitment to advancing theatre technology.
Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale
Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale
Comscore and TiVo Announce Partnership to Power CrossPlatform Audience Measurement Across Linear and Streaming
Comscore and TiVo have formed a strategic partnership to integrate TiVo's enriched program metadata with Comscore's cross-platform audience measurement. This collaboration aims to provide a unified v...iew of audiences across linear TV, streaming, and digital platforms, enhancing measurement accuracy and operational efficiency. The integration is set to go live on October 27, 2025.
Comscore, TiVo measurement collaboration
Comscore and TiVo have formed a strategic partnership to integrate TiVos enriched program metadata into Comscores cross-platform audience measurement system. This collaboration aims to unify content ...identification across linear TV, streaming, and digital platforms, providing a comprehensive view of audiences and enhancing measurement accuracy. The integration is set to go live on October 27th.
Comscore and TiVo Announce Partnership to Power CrossPlatform... - Comscore, Inc.
Comscore and TiVo have formed a strategic partnership to integrate TiVo's enriched program metadata into Comscore's cross-platform audience measurement system. This collaboration aims to provide a un...ified view of content across linear TV, streaming, and digital platforms, enhancing accuracy and reducing wasted spend. The integration is set to go live on October 27, 2025, marking a significant advancement in Comscore's measurement solutions.
Comscore and Tenetic work together on TV media data
Comscore and Tenetic have formed a TV integration partnership. Tenetic will use Comscore's television media data to enhance its consumer and media insights, offering a comprehensive cross-platform vi...ew. This collaboration aims to optimize TV planning and provide market insights for inventory maximization.
Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale - Comscore, Inc.
Comscore has launched its AI-powered Data Partner Network, enabling third-party data providers to transform ID-based datasets into privacy-centric, scalable audiences using Proximic by Comscores AI p...redictive technology. This initiative enhances audience reach for advertisers and improves campaign performance. Partners like AnalyticsIQ and Circana are already participating, benefiting from precision targeting and smarter monetization.
Comscore partners with HyphaMetrics
Comscore has entered a multi-year partnership with HyphaMetrics to enhance its cross-platform measurement capabilities. This collaboration will integrate HyphaMetrics' data, providing Comscore with a...dvanced CTV program-level reporting and person-level insights across devices. The partnership aims to deliver more granular audience behavior data, benefiting publishers and advertisers with accurate viewing measurement and campaign optimization insights.
Comscore Partners with HyphaMetrics to Launch Advanced Person-Level... - Comscore, Inc.
Comscore has partnered with HyphaMetrics to enhance its audience measurement capabilities with advanced person-level and CTV program-level reporting. This multi-year partnership will integrate HyphaM...etrics' 'Unified Individual Media Metric' to provide detailed insights into streaming behaviors across platforms. The collaboration aims to improve Comscore's cross-platform solutions, offering more precise audience measurement for SVOD, AVOD, and FAST channels, benefiting media buyers and sellers.
#e4mExclusive: Comscore teams up with Google to launch YouTube CTV measurement in India
Comscore has partnered with Google to introduce YouTube Connected TV (CTV) measurement in India. This collaboration enables advertisers and media agencies to access comprehensive cross-platform audie...nce insights for YouTube CTV, enhancing digital media planning and campaign effectiveness in the Indian market.
Comscore & ShowSeeker Partner To Bring Person-Level Data To Pilot Platform
Comscore and ShowSeeker have formed a partnership to integrate Comscores patented person-level TV audience measurement data into ShowSeekers Pilot platform. This collaboration enables advertisers and... agencies using Pilot to access granular, individual-level viewership insights across linear and connected TV, improving media planning, targeting, and campaign effectiveness.
Comscore and ShowSeeker Partner to Bring Person-Level Data to... - Comscore, Inc.
Comscore and ShowSeeker have formed a partnership to deliver person-level audience data for media planning and buying. This collaboration integrates Comscore's cross-platform measurement capabilities... with ShowSeeker's media planning tools, enabling advertisers and agencies to access granular audience insights for more precise targeting and campaign optimization.
Funding News and Financial Performance of Comscore
Comscore Completes Recapitalization Transaction with Preferred... - comScore
Comscore completed a recapitalization transaction with its preferred stockholders, exchanging Series B preferred shares for common and new Series C preferred stock. This move, approved by common stoc...kholders, aims to enhance financial flexibility, eliminate an $18 million annual dividend, and strengthen corporate governance, positioning Comscore for long-term growth in media evaluation through AI.
Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025
Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025
Comscore to Announce Third Quarter 2025 Financial Results
Comscore, Inc. will announce its third-quarter 2025 financial results on November 4, 2025, with a conference call scheduled for 5:00 p.m. ET to discuss the results.
Comscore sees loss for Q2 despite revenue rise
Comscore reported a net loss of $9.5 million for Q2 2025 despite a revenue increase to $89.4 million. The loss was attributed to foreign currency fluctuations, income taxes, and interest on senior de...bt. Content and advertising measurement revenue grew by 6.3%, driven by higher renewals and new business in local television and cross-platform revenue. However, national TV and syndicated digital products saw revenue declines.
Comscore Reports Second Quarter 2025 Results - Comscore, Inc.
Comscore reported its Q2 2025 financial results, highlighting a 4.1% increase in revenue to $89.4 million, driven by 60% growth in cross-platform solutions. The company also noted a net loss of $9.5 ...million, primarily due to foreign currency fluctuations and interest expenses. Comscore maintained its full-year guidance, emphasizing growth in local TV and cross-platform offerings.
Comscore to Announce Second Quarter 2025 Financial Results - The Manila Times
Comscore will announce its second quarter 2025 financial results on August 5, 2025, with a conference call scheduled for discussion.
Comscore To Announce Second Quarter 2025 Financial Results - Comscore, Inc.
Comscore plans to announce its second quarter 2025 financial results on August 5, 2025, with a conference call for discussion. The company is a leader in cross-platform media measurement.
Comscore Reports First Quarter 2025 Results
Comscore, Inc. announced its financial results for the fourth quarter and full year ending December 31, 2024. The report details revenue, operating income, and other key financial metrics for the per...iod, reflecting the company's performance in media measurement and analytics.
Comscore Reports First Quarter 2025 Results
Comscore, Inc. announced its Q1 2025 financial results, reporting $85.7 million in revenue and a net loss of $4.0 million. The company achieved double-digit growth in its Cross-Platform and Local off...erings and expanded its MRC accreditation, remaining the only accredited national and local TV measurement service.
Comscore To Announce First Quarter 2025 Financial Results
Comscore is set to announce its financial results for the first quarter of 2025.
comScore ( SCOR ) Projected to Post Earnings on Tuesday
comScore is expected to release its quarterly earnings before the market opens on March 4th, with analysts predicting earnings of $0.36 per share and revenue of $91.66 million. The stock recently tra...ded at $6.52, with a market capitalization of $31.89 million.
Leadership and Executive Team Updates at Comscore
Comscore appoints Vivek Jaiswal as Country Manager for APAC
Comscore appoints Vivek Jaiswal as Country Manager for APAC