Latest News & Updates on Comscore

Comscore has integrated Proximic's contextual and Id-Free solutions to enhance its media measurement capabilities. This integration aims to improve contextual advertising and privacy-focused media me...asurement across platforms.
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Comscore has integrated its Proximic contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to activate privacy-forward targeting across CTV and web ...and mobile inventory, enhancing audience strategies and driving measurable outcomes. The move aims to address identity disruption challenges and improve reach and performance in premium media environments.
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Comscore has integrated its Proximic by Comscore contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to engage in privacy-oriented targeting acros...s CTV, web, and mobile platforms, enhancing their reach and outcomes without traditional identifiers. The initiative addresses identity disruption challenges, enabling effective audience strategies in premium environments.
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Comscore has integrated its Proximic contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to activate privacy-forward, high-performance targeting a...cross CTV and web and mobile inventory. It aims to enhance campaign performance by extending reach to non-endemic audiences and improving addressability in premium environments.
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ITN is integrating Comscore's audience data into its NXTv Programmatic Hub, enhancing local TV advertising with over 800 audience segments. This integration allows advertisers to use Comscore data fo...r planning, activation, and reporting, modernizing local TV advertising workflows. Dentsu will test the programmatic activation, aiming for more precise and efficient campaign execution.
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ITN has integrated Comscore's audience data into its NXTv Programmatic Hub, enhancing local TV advertising precision. This integration allows advertisers to utilize over 800 audience segments for imp...roved campaign targeting and efficiency. Dentsu will use these segments for programmatic campaigns, while ITN plans future enhancements like advanced analytics and AI tools.
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ITN has integrated Comscore's advanced audience data into its NXTv Programmatic Hub to enhance programmatic local linear TV campaigns. This integration allows for precise, measurable, and efficient c...ampaign execution by leveraging Comscore's lifestyle and behavioral segments. The initiative aims to modernize local TV activation and improve accountability across the media supply chain.
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Comscore has integrated Proximic Segments with Amazon DSP, enhancing its media planning and evaluation capabilities.

Comscore has launched new audio targeting and measurement capabilities on The Trade Desk platform, enhancing advertisers' ability to plan, target, and measure audio inventory, including streaming aud...io and podcasts. This integration allows advertisers to activate AI-powered predictive audiences and contextual segments, offering privacy-conscious solutions without relying on user IDs. The initiative highlights the growing importance of audio in digital media and aims to provide advertisers with improved cross-platform support and incremental reach.
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Comscore introduced a daily program-level reporting tool that provides deduplicated insights on shows and episodes across connected TV (CTV) and linear TV. This new feature aims to enhance media plan...ning and evaluation by offering more granular data.
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Comscore has launched a new program-level reporting feature within its Content Measurement platform, offering deduplicated insights on shows and episodes across CTV and linear TV. This enhancement, p...owered by AWS's agentic AI technology, allows advertisers and agencies to optimize ad spend by providing daily visibility into audience engagement across platforms. The new capability aims to improve campaign planning and transparency in the fragmented media landscape.
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Comscore has expanded its cross-platform campaign measurement capabilities to include streaming audio and enhanced social reporting, covering platforms like Facebook and Instagram. This enhancement, ...now available, allows advertisers to measure campaign performance across various digital and linear formats. Additionally, Comscore has rebranded its Campaign Ratings to Cross-Platform Campaign Results, emphasizing its role in providing unified insights across TV, digital, social, and audio channels.
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Comscore has launched "The Scoreboard," an interactive platform providing insights into consumer behaviors and trends across various media platforms. This new tool uses Comscore's cross-platform data... to create engaging data visualizations, offering businesses actionable insights into consumer engagement. The Scoreboard will feature modules updated monthly, showcasing data from TV, digital, social, and theatrical sources, highlighting Comscore's measurement capabilities.
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Comscore has renewed and expanded its measurement agreements with major local TV broadcasters, including Sinclair and E. W. Scripps, to enhance cross-platform audience tracking across linear TV, conn...ected TV, and digital platforms. This expansion reflects the increasing demand for precise local measurement tools to support national advertising campaigns, as broadcasters seek comprehensive insights into audience behavior across multiple screens.
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Comscore has partnered with Yahoo DSP to enhance political ad measurement across connected TV (CTV) using Proximic Political Audiences. This collaboration aims to align CTV targeting with linear TV e...xposure, optimizing political campaign advertising ahead of the US mid-term elections.
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Comscore and Yahoo DSP have formed a partnership to enhance political advertising on Connected TV (CTV) with the introduction of Proximic Political Audiences. This collaboration aims to unify linear ...and streaming campaign strategies, providing political advertisers with tools to optimize voter engagement for the 2026 election cycle. The partnership leverages Comscore's local market measurement expertise and Yahoo DSP's platform to improve cross-platform coordination and advertising effectiveness.
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Comscore and Marcus Theatres have extended their partnership for five years, continuing the use of Comscores Cinema ACE and Enterprise Web solutions. This renewal ensures Marcus Theatres will maintai...n its use of Comscore's theatre and circuit management systems, enhancing operational efficiency and the moviegoer experience. The agreement emphasizes both companies' commitment to advancing theatre technology.
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Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Comscore and TiVo have formed a strategic partnership to integrate TiVo's enriched program metadata with Comscore's cross-platform audience measurement. This collaboration aims to provide a unified v...iew of audiences across linear TV, streaming, and digital platforms, enhancing measurement accuracy and operational efficiency. The integration is set to go live on October 27, 2025.
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Comscore and TiVo have formed a strategic partnership to integrate TiVos enriched program metadata into Comscores cross-platform audience measurement system. This collaboration aims to unify content ...identification across linear TV, streaming, and digital platforms, providing a comprehensive view of audiences and enhancing measurement accuracy. The integration is set to go live on October 27th.
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Comscore and TiVo have formed a strategic partnership to integrate TiVo's enriched program metadata into Comscore's cross-platform audience measurement system. This collaboration aims to provide a un...ified view of content across linear TV, streaming, and digital platforms, enhancing accuracy and reducing wasted spend. The integration is set to go live on October 27, 2025, marking a significant advancement in Comscore's measurement solutions.
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Comscore and Tenetic have formed a TV integration partnership. Tenetic will use Comscore's television media data to enhance its consumer and media insights, offering a comprehensive cross-platform vi...ew. This collaboration aims to optimize TV planning and provide market insights for inventory maximization.
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Comscore has launched its AI-powered Data Partner Network, enabling third-party data providers to transform ID-based datasets into privacy-centric, scalable audiences using Proximic by Comscores AI p...redictive technology. This initiative enhances audience reach for advertisers and improves campaign performance. Partners like AnalyticsIQ and Circana are already participating, benefiting from precision targeting and smarter monetization.
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Comscore has sold its Movies data business to Flix Buyer Inc., a division of Advaya Capital, for $70 million. The business will be rebranded as Rentrak, its pre-merger identity. Chris Aronson and Art...uro Guillén will join Rentrak's board.
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Advaya Capital has acquired Comscore Movies, a leader in global box office measurement, from Comscore, Inc. The business will revert to its original name, Rentrak. Advaya plans to enhance analytics c...apabilities and expand datasets, leveraging AI for data collection. The acquisition aims to strengthen the platform's service and innovation in the theatrical industry.
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Advaya Capital has acquired Comscore's Movies Division, marking a new era for the global standard in box office analytics. The division will revert to its original name, Rentrak, and continue providi...ng trusted data services while expanding analytics capabilities. Advaya plans to invest in AI and new products to support the evolving theatrical industry.
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Comscore reported its first-quarter 2026 financial results, showing a slight decline in revenue to $85.3 million compared to $85.7 million in Q1 2025. The company experienced a 30% growth in cross-pl...atform solutions, despite a net loss of $6.2 million. An investor call is scheduled to discuss strategic actions and future outlook.
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Comscore reported Q1 2026 revenue of $85.3 million, a slight decrease from the previous year, with a net loss of $6.2 million. Cross-platform solutions revenue grew by 30%, offsetting declines in tra...ditional products. The company made a $5 million voluntary prepayment on its senior secured term loan, leaving $39 million outstanding. An investor call is planned to discuss strategic actions and the 2026 outlook.
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Comscore reported its financial results for Q4 and the full year 2025, highlighting a revenue of $357.5 million, a slight increase from 2024. The company achieved double-digit growth in its cross-pla...tform and local TV business lines. Despite a net loss of $10 million, Comscore improved its financial position through a recapitalization transaction, eliminating significant dividend burdens and aligning stockholder interests.
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Comscore, Inc. reported its earnings results for Q4 and the full year ending December 31, 2025. The company recorded Q4 sales of USD 93.47 million, slightly down from USD 94.94 million the previous y...ear, with a net income of USD 3.03 million. For the full year, sales were USD 357.47 million, with a reduced net loss of USD 10 million compared to USD 60.25 million in the prior year.
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Comscore plans to announce its fourth quarter and full year 2025 financial results on March 17, 2026, via a conference call.

Comscore will announce its fourth quarter and full year 2025 financial results on March 17, 2026, via a conference call.

Comscore will announce its Q4 2025 financial results on March 17.

Comscore completed a recapitalization transaction with its preferred stockholders, exchanging Series B preferred shares for common and new Series C preferred stock. This move, approved by common stoc...kholders, aims to enhance financial flexibility, eliminate an $18 million annual dividend, and strengthen corporate governance, positioning Comscore for long-term growth in media evaluation through AI.
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Comscore Reports Third Quarter 2025 Results

Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025

Comscore, Inc. will announce its third-quarter 2025 financial results on November 4, 2025, with a conference call scheduled for 5:00 p.m. ET to discuss the results.

Comscore reported a net loss of $9.5 million for Q2 2025 despite a revenue increase to $89.4 million. The loss was attributed to foreign currency fluctuations, income taxes, and interest on senior de...bt. Content and advertising measurement revenue grew by 6.3%, driven by higher renewals and new business in local television and cross-platform revenue. However, national TV and syndicated digital products saw revenue declines.
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Comscore reported its Q2 2025 financial results, highlighting a 4.1% increase in revenue to $89.4 million, driven by 60% growth in cross-platform solutions. The company also noted a net loss of $9.5 ...million, primarily due to foreign currency fluctuations and interest expenses. Comscore maintained its full-year guidance, emphasizing growth in local TV and cross-platform offerings.
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Comscore will announce its second quarter 2025 financial results on August 5, 2025, with a conference call scheduled for discussion.

Comscore announced the departure of COO Greg Dale and Chief Data and Analytics Officer Frank Friedman, effective immediately. CEO Matt McLaughlin will assume their responsibilities, indicating a lead...ership consolidation. This move may impact Comscore's operational oversight and strategic direction in its measurement and analytics business.
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Comscore appointed Matt McLaughlin as CEO, succeeding Jon Carpenter. McLaughlin's role includes a two-year contract with automatic renewals and a compensation package aligned with long-term performan...ce. Stuart Frankel joins as an independent director, enhancing board oversight as Comscore navigates its next phase.
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Comscore appointed Matt McLaughlin as the new CEO, succeeding Jon Carpenter. McLaughlin, previously COO at DoubleVerify, brings extensive leadership experience in digital advertising and measurement.... Carpenter will continue as a senior advisor until October 2026. Stuart Frankel joins Comscore's Board, adding expertise in ad tech and AI.
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Comscore, Inc. has appointed Matt McLaughlin as its new CEO, effective May 28, 2026. He succeeds Jon Carpenter, who transitioned to a senior advisor role and stepped down from the board. McLaughlin p...reviously held leadership roles at DoubleVerify Holdings and CUNet, LLC.
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Comscore has appointed Matt McLaughlin as CEO, with Jon Carpenter transitioning to a senior advisor role. The company eliminated $40 million in senior debt and added Stuart Frankel to its Board. Thes...e changes aim to strengthen Comscore's leadership and financial structure.
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Comscore has appointed Matt McLaughlin as its new CEO, succeeding Jon Carpenter, who will remain as a senior advisor until October. Stuart Frankel will join the board, replacing Carpenter's seat. McL...aughlin was previously COO at DoubleVerify and is a current board member and stockholder at Comscore.
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Comscore appoints Matt McLaughlin as CEO, succeeding Jon Carpenter, who will remain as a senior advisor until October 2026. Stuart Frankel joins the board, bringing expertise in advertising technolog...y and AI. This leadership change aims to drive growth and strategic execution.
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Comscore has appointed Matt McLaughlin as the new CEO, replacing Jon Carpenter, who will remain as a senior advisor until October 2026. The company also eliminated $40 million in senior debt followin...g the divestiture of Comscore Movies. Stuart Frankel joins the Board, bringing expertise in ad tech and AI.
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Comscore appoints Vivek Jaiswal as Country Manager for APAC