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Latest Product Updates and Feature Enhancements on Comscore
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing... - Comscore, Inc.
Comscore has launched "The Scoreboard," an interactive platform providing insights into consumer behaviors and trends across various media platforms. This new tool uses Comscore's cross-platform data... to create engaging data visualizations, offering businesses actionable insights into consumer engagement. The Scoreboard will feature modules updated monthly, showcasing data from TV, digital, social, and theatrical sources, highlighting Comscore's measurement capabilities.
Comscore Adds Social Incremental Audiences To Nine More International Markets In To Its Flagship Digital Measurement Tool, Further Expanding Its Cross-platform Capabilities - Comscore
Comscore has expanded its Social Incremental Audiences feature to nine new international markets within its MMX Platform, enhancing cross-platform audience measurement. This update allows publishers ...and brands to measure deduplicated audiences across Desktop, Mobile, and Social, improving channel optimization and audience reach analysis. The expansion includes markets such as Chile, Germany, and Australia, offering a comprehensive view of digital audiences for better media planning and transacting.
Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data
Comscore has achieved full JIC certification for its national TV measurement solution, now including persons-based data. This certification enhances its leadership in media measurement, combining big... data with methodological rigor. Comscore is the only provider with both JIC certification and MRC accreditation, reinforcing its role as a trusted source for scalable and accurate audience measurement solutions.
Comscore has expanded its reporting suite to include consumer AI tool usage data, tracking site visits for 117 AI platforms and features across nine categories on both PC and mobile. This new dataset... offers advertisers and brands detailed insights into how over 30% of U.S. internet users engage with AI tools monthly, supporting data-driven media planning and digital strategy.
Comscore to launch YouTube CTV measurement in India by the end of 2025
Comscore will launch YouTube Connected TV (CTV) measurement in India by the end of 2025. This new solution aims to provide unified digital currency and address data quality challenges for advertisers... and media agencies. The initiative will help brands accurately measure YouTube CTV audiences and optimize cross-platform media planning in the Indian market.
Comscore Launches Certified Deal IDs in Magnites SSP, Bringing Trusted Content Rankings to Programmatic Buying
Comscore has launched Certified Deal IDs within Magnites supply-side platform (SSP). This integration enables programmatic buyers to access trusted content rankings directly in their workflows. The n...ew feature aims to improve transparency and efficiency in digital advertising, helping marketers target high-quality inventory based on Comscores content measurement.
Strategic Partnerships and Integrations of Comscore
Comscore and Tenetic work together on TV media data
Comscore and Tenetic have formed a TV integration partnership. Tenetic will use Comscore's television media data to enhance its consumer and media insights, offering a comprehensive cross-platform vi...ew. This collaboration aims to optimize TV planning and provide market insights for inventory maximization.
Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale - Comscore, Inc.
Comscore has launched its AI-powered Data Partner Network, enabling third-party data providers to transform ID-based datasets into privacy-centric, scalable audiences using Proximic by Comscores AI p...redictive technology. This initiative enhances audience reach for advertisers and improves campaign performance. Partners like AnalyticsIQ and Circana are already participating, benefiting from precision targeting and smarter monetization.
Comscore has entered a multi-year partnership with HyphaMetrics to enhance its cross-platform measurement capabilities. This collaboration will integrate HyphaMetrics' data, providing Comscore with a...dvanced CTV program-level reporting and person-level insights across devices. The partnership aims to deliver more granular audience behavior data, benefiting publishers and advertisers with accurate viewing measurement and campaign optimization insights.
Comscore Partners with HyphaMetrics to Launch Advanced Person-Level... - Comscore, Inc.
Comscore has partnered with HyphaMetrics to enhance its audience measurement capabilities with advanced person-level and CTV program-level reporting. This multi-year partnership will integrate HyphaM...etrics' 'Unified Individual Media Metric' to provide detailed insights into streaming behaviors across platforms. The collaboration aims to improve Comscore's cross-platform solutions, offering more precise audience measurement for SVOD, AVOD, and FAST channels, benefiting media buyers and sellers.
#e4mExclusive: Comscore teams up with Google to launch YouTube CTV measurement in India
Comscore has partnered with Google to introduce YouTube Connected TV (CTV) measurement in India. This collaboration enables advertisers and media agencies to access comprehensive cross-platform audie...nce insights for YouTube CTV, enhancing digital media planning and campaign effectiveness in the Indian market.
Comscore and ShowSeeker Partner to Bring Person-Level Data to... - Comscore, Inc.
Comscore and ShowSeeker have formed a partnership to deliver person-level audience data for media planning and buying. This collaboration integrates Comscore's cross-platform measurement capabilities... with ShowSeeker's media planning tools, enabling advertisers and agencies to access granular audience insights for more precise targeting and campaign optimization.
Comscore & ShowSeeker Partner To Bring Person-Level Data To Pilot Platform
Comscore and ShowSeeker have formed a partnership to integrate Comscores patented person-level TV audience measurement data into ShowSeekers Pilot platform. This collaboration enables advertisers and... agencies using Pilot to access granular, individual-level viewership insights across linear and connected TV, improving media planning, targeting, and campaign effectiveness.
Funding News and Financial Performance of Comscore
Comscore sees loss for Q2 despite revenue rise
Comscore reported a net loss of $9.5 million for Q2 2025 despite a revenue increase to $89.4 million. The loss was attributed to foreign currency fluctuations, income taxes, and interest on senior de...bt. Content and advertising measurement revenue grew by 6.3%, driven by higher renewals and new business in local television and cross-platform revenue. However, national TV and syndicated digital products saw revenue declines.
Comscore Reports Second Quarter 2025 Results - Comscore, Inc.
Comscore reported its Q2 2025 financial results, highlighting a 4.1% increase in revenue to $89.4 million, driven by 60% growth in cross-platform solutions. The company also noted a net loss of $9.5 ...million, primarily due to foreign currency fluctuations and interest expenses. Comscore maintained its full-year guidance, emphasizing growth in local TV and cross-platform offerings.
Comscore To Announce Second Quarter 2025 Financial Results - Comscore, Inc.
Comscore plans to announce its second quarter 2025 financial results on August 5, 2025, with a conference call for discussion. The company is a leader in cross-platform media measurement.
Comscore, Inc. announced its financial results for the fourth quarter and full year ending December 31, 2024. The report details revenue, operating income, and other key financial metrics for the per...iod, reflecting the company's performance in media measurement and analytics.
Comscore, Inc. announced its Q1 2025 financial results, reporting $85.7 million in revenue and a net loss of $4.0 million. The company achieved double-digit growth in its Cross-Platform and Local off...erings and expanded its MRC accreditation, remaining the only accredited national and local TV measurement service.
comScore ( SCOR ) Projected to Post Earnings on Tuesday
comScore is expected to release its quarterly earnings before the market opens on March 4th, with analysts predicting earnings of $0.36 per share and revenue of $91.66 million. The stock recently tra...ded at $6.52, with a market capitalization of $31.89 million.
Comscore Appoints Industry Change - Maker Frank Friedman to
Comscore appoints Frank Friedman as Chief Data and Analytics Officer to lead measurement transformation, focusing on data governance and tailored measurement strategies.
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore
Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.
