Real-World Case Studies and Customer Success Stories with Comscore

Proximic by Comscore helped OMtd (OpAD Media) improve targeting accuracy for a public health campaign. The solution used ID-free Predictive... Audiences instead of cookies. It outperformed two cookie-based segments in both Comscore CCR and a third-party platform. OMtd saw higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and scale for digital advertising.
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Comscore helped FlexPoint Media boost digital campaign reach by 23% for a congressional race. FlexPoint used Comscore's targeting and measurement... tools to avoid overlap with linear TV ads. The agency reached more unique voters on connected TV and online video. 99% of voters reached were unique to digital channels. The campaign used The Trade Desk platform for activation. FlexPoint engaged swing voters and improved audience targeting.
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Proximic by Comscore helped OMtd & OPAD Media improve targeting accuracy for a public health campaign. They used ID-free Predictive... Audiences instead of cookie-based solutions. The campaign achieved higher in-target accuracy and lower CPM. Results were measured by Comscore Campaign Ratings and a third-party platform. This shows identity-free targeting can boost precision and reduce costs.
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Comscore Campaign Ratings and The Trade Desk helped Hawthorne Advertising boost a home-service brand's CTV campaigns. The agency used hyperlocal... measurement and advanced targeting to reach high-income homeowners in key ZIP codes. The campaign achieved up to 42% incremental reach beyond linear TV and a 12% year-over-year revenue lift in CTV-exposed areas. Costs per unique audience dropped as low as $0.06. The solution reduced wasted spend and improved campaign efficiency.
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Comscore's targeting and measurement solutions helped FlexPoint Media boost digital campaign reach by 23% for a congressional race. FlexPoint used Proximic... by Comscore segments to avoid overlap with linear TV ads and target new voters. The campaign used The Trade Desk platform for activation. 99% of voters reached were unique to CTV or online video. Smarter audience targeting helped engage swing voters and maximize campaign efficiency.
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Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used... Centro's Basis DSP to target women aged 25-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.
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Comscore Predictive Audiences helped H&L Partners improve campaign results for a leading QSR brand. H&L Partners used Comscore's privacy-friendly contextual... audiences to match cookie-based targeting performance at a lower cost. The solution outperformed other AI contextual segments. Results included a 34% lower cost-per-click compared to competitor behavioral audiences, a 129% higher click-through-rate, and a 59% lower cost-per-click versus competitor AI contextual segments. H&L Partners praised Comscore for helping future-proof their campaigns without cookies.
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Comscore Predictive Audiences helped Eightbar lower IBM's video campaign costs. The solution delivered a 46% lower cost-per-engaged-visit than competitive behavioral... audiences and 23% lower than contextual segments. Eyeota insights powered the targeting. Eightbar saw strong campaign efficiency and outperformance of third-party job function and contextual audiences. The tool proved crucial for maintaining strong CPEVs in B2B advertising.
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Comscore Predictive Audiences helped Channel Factory boost a political candidate's YouTube campaign. The campaign used cookie-free targeting to reach moderate... and liberal voters. Channel Factory found 43% of previous ad placements were on unsuitable content, wasting $4K in media. With Comscore, the campaign delivered 3.38 million impressions. Total interactions rose by 126%, from 332,000 to 727,000.
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Comscore helped All Media Design Group run faster, more accurate, and cost-effective campaigns using impressions-based buying. The challenge was fragmented... TV viewing, making it hard to target audiences and measure campaign success. Comscore's solution gave detailed audience data and stable measurement from over 75 million TVs. This approach removed zero cell issues and improved targeting. The shift to impressions-based buying made media planning smarter and more efficient.
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Comscore StationView Essentials helped InQuest Marketing support a local retailer with a shrinking budget. InQuest used Comscore's Report Builder and... engagement reports to target key audiences and negotiate better media buys. The platform's data tools enabled more efficient and effective advertising plans. InQuest saved their client money and stretched their budget further with advanced insights. The media manager praised Comscore for providing real, quantitative data for smarter decisions.
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Comscore data helped Knorr Marketing target local customers for a furniture store. The challenge was reaching buyers in two counties... with limited data. Comscore enabled ZIP code and county-level analysis for precise ad placement. Knorr shifted to an OTT-heavy plan to maximize a small budget. The result was a broadcast budget increase from 2.45% to 12.25% and Knorr became the agency of record.
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Comscore TV Local helped an agency find the best TV networks for a gaming platform campaign. The agency used Comscore... TV's audience measurement to target video game enthusiasts. The solution combined TV viewership data with consumer behavior insights. The agency found Freeform had the highest reach for their target audience. This let them shift ad spend to improve campaign results.
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Comscore Predictive Audiences helped H&L lower cost-per-action for a top automotive brand. H&L tested Comscore's privacy-friendly contextual audiences against behavioral... and competitor contextual segments. Comscore delivered a 74% lower CPA than auto behavioral audiences and a 34% lower CPA than competitor contextual segments. The campaign used third-party data and measured performance by CPA. Comscore's solution outperformed all other targeting tactics.
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Proximic by Comscore helped OMtd & OPAD Media improve targeting precision for a public health campaign. They used ID-free Predictive... Audiences to reach privacy-conscious users. The solution outperformed two cookie-based segments in both Comscore CCR and a third-party platform. Results included higher in-target accuracy and lower CPM. This shows identity-free targeting can deliver strong results across independent measurement sources.
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Comscore helped Secret Weapon Media Agency improve ad spend for a local RV dealership. Station A raised its cost per... point, so Secret Weapon cut its budget by 30% and used Comscore Ranker and Trender reports to find better value. They explained the changes to Station A, who then offered a point bank to meet delivery goals. This led to better value for the client and improved campaign impact.
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Comscore Campaign Ratings and The Trade Desk helped Hawthorne Advertising boost CTV campaign results for a home-service brand. The agency used... hyperlocal targeting to reach high-income homeowners in key ZIP codes. This approach delivered up to 42% incremental reach beyond linear TV and cut costs per unique audience to as low as $0.06. Revenue rose 12% year-over-year in CTV-exposed areas, while non-exposed ZIP codes saw a 9% decline. The solution reduced wasted spend and improved campaign efficiency.
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Comscore's page-level audience segments helped Centro boost in-target ad delivery by six times for a pregnancy product advertiser. The advertiser used... Comscore's "Women, 25-34" segment in Centro's Basis DSP to target ads more precisely. In-target efficiency improved fivefold, and costs dropped due to reduced cookie-syncing. Comscore vCE measured the campaign's success, confirming strong demographic targeting and cost savings.
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Comscore TV helped an agency find the best TV stations for a home improvement retailer's ads. The agency wanted to... know which national stations their target shoppers watched live or same day. Comscore TV used real TV viewership and consumer data to give clear metrics. The agency found NHL Network and other sports/news stations had the highest affinity with their audience. They moved ad spend to national sports networks for better results.
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Comscore Branded Content powered by Hive helped Petrol measure JBL brand integrations in six Twitch livestreams during the Quantum Cup. The solution used... both human intelligence and algorithmic technology to analyze media value and campaign performance. The JBL campaign achieved $846 thousand in media value, with the Fortnite North America Playoffs stream generating 46% of the total. Headphones content contributed 30% of the total media value. Comscore's platform provided actionable insights for marketing in gaming.
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Comscore MMX Multi-Platform helped Consumable show a 25% increase in potential audience reach for audio advertisers. Media buyers used Comscore's... audience duplication reports to compare reach with and without Consumable Network. Adding Consumable Network gave access to 47.8 million more unique visitors. This data convinced a media buyer to partner with Consumable. The solution supports better campaign optimization and media planning.
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Comscore TV Local helped an agency find the best TV networks for a gaming platform's ads. The agency wanted to... reach video game fans. Comscore TV used real TV viewership and consumer data to show which networks worked best. The agency found Freeform had the highest reach for their target audience. They could move ad spend to get better results.
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Proximic by Comscore helped OMtd & OPAD Media improve ad targeting without using IDs. The solution used ID-free Predictive Audiences... in a brand awareness campaign. It was tested against two cookie-based solutions. Proximic delivered higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and save money.
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Comscore helped Pinnacle Advertising & Marketing Group improve campaign accuracy by switching from panel-based ratings to impressions-based measurement. The solution unified... audiences across digital and linear platforms, increasing sample size by up to 10 times. Pinnacle gained precise targeting, enhanced audience reporting tools, and effective aggregation of impressions. These changes led to better planning, buying decisions, and improved campaign performance.
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Comscore Campaign Ratings helped Monks agency measure incremental CTV reach for a major healthcare advertiser. Using CCR within The Trade... Desk, Monks found that 99.5% of CTV viewers were new and not reached by linear TV. The campaign also saw a 36% co-viewing lift on CTV. This showed CTV's power to expand audience reach and improve campaign results. CCR enabled Monks to optimize cross-platform advertising and validate CTV's impact.
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Comscore MMX Multi-Platform helped Consumable show a 25% increase in potential audience reach for audio advertisers. By using audience duplication... reports, Consumable proved it could add 47.8 million unique visitors to a media buy. This data convinced a media buyer to partner with Consumable Network. The solution supports campaign optimization and cross-platform media measurement.
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Comscore CCR helped an agency optimize a financial campaign by using market-level ad measurement. The agency used CCR's digital tag... to track campaign delivery and identify underexposed markets. They shifted budgets to improve ad reach, finding New York had 13% more unique audience than Los Angeles. This led to better targeting and stronger campaign results.
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Comscore's CCR solution helped an agency boost incremental reach for a financial client. The agency used digital tags and reporting... tools to find untapped audience segments. They added connected TV (CTV) inventory to reach new viewers. 99.96% of unique P18+ audience on CTV was reached only through CTV, not PC or mobile. This proved strong digital targeting and increased campaign reach.
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Comscore helped All Media Design Group move to impressions-based buying for TV ads. The agency faced challenges with fragmented TV... viewing and less effective rating points. Comscore's measurement uses data from over 75 million TVs for stable, reliable results. The new approach gave faster, more accurate, and cost-effective campaign results. It also eliminated zero audience reports, improving media planning and buying.
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Comscore’s digital Plan Metrix Reach Frequency helps agencies plan digital campaigns before spending money. The agency wanted to know if... adding Publisher A would increase reach for people who visited quick service restaurants in the last 30 days. Using Comscore’s tool, they simulated the campaign. Running ads on both Publisher A and Publisher B gave 27% more reach than using Publisher B alone. This means a better chance of getting new customers.
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Comscore helped Secret Weapon Media Agency improve ad spend for their local RV dealership client. Station A raised its cost... per point, so Secret Weapon cut Station A’s budget by 30%. They used Comscore Ranker and Trender reports to find better value stations. Station A then offered a point bank to meet delivery goals. The RV dealership saw year-over-year website traffic growth. The client praised Secret Weapon for maximizing their ad budget.
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Comscore helped Arsement Media Group build a winning political media plan. Arsement used Comscore insights and custom segments to target... key voters for John Bel Edwards' 2019 Louisiana governor re-election campaign. They matched voter segments to viewing data and chose high-value ad buys based on ratings and cost per point. Comscore's data let them adjust the plan for better results. The campaign succeeded, with Edwards winning in a close race.
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Frameplay used Comscore's Brand Survey Lift to help a leading snack brand reach gamers with in-game ads. The goal was... to connect with the gaming audience without disrupting play. Comscore measured the impact of these ads inside games. The campaign saw strong results: mobile ad recall rose by 31.8 points, fit as a game sponsor by 32 points, brand sponsorship approval by 46.6 points, and purchase intent by 26.2 points. Frameplay valued Comscore's insights for showing clear brand lift.
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Comscore Campaign Ratings helped a major programmatic DSP measure incremental reach to audiences not exposed on linear TV. The DSP used... CCR Local to track deduplicated reach, frequency, and unique audience metrics in local markets. Platform-specific reporting showed Miami drove 9% more linear incrementality than Chicago. The solution enabled better campaign spend allocation and improved digital targeting for optimal ROI.
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Comscore TV helped an agency find the best TV stations for a home improvement retailer's ads. The agency wanted to... know which national stations their target shoppers watched live or on the same day. Comscore TV used real TV viewership and consumer data to give clear metrics. The agency found NHL Network and other sports/news stations had the highest viewer match. They moved ad spending to national sports networks for better results.
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Comscore's Brand Survey Lift solution helped a soft drink client measure campaign effectiveness daily. The client used Proximic custom audience... targeting for a new product launch. Comscore provided real-time insights through a daily updated user interface. The client optimized targeting and tracked changes throughout the 8-month campaign. Dozens of metrics were available for ongoing campaign improvement.
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Comscore Campaign Ratings helped a global alcohol brand find which English-language publishers best reached Hispanic audiences of legal drinking age. The brand used... CCR's digital tag to track campaign delivery and measure deduplicated reach, frequency, and unique audience. Platform-specific reporting showed that NBC, FX, and MTV added unique Hispanic reach beyond major Spanish networks. The brand used these insights to re-allocate spend and improve ROI for cross-platform advertising.
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Comscore's Brand Survey Lift solution helped a soft drink client measure campaign effectiveness daily. The client used Proximic custom audience... targeting for an 8-month new product launch. Real-time insights from the Brand Survey Lift study allowed the client to optimize targeting and monitor changes throughout the campaign. The online interface provided dozens of daily-updated metrics. This approach improved campaign performance and targeting accuracy.
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Comscore Campaign Ratings (CCR) helped an international bourbon distillery improve demographic targeting. The distillery used CCR to measure in-flight campaign... reach across age and gender groups. CCR revealed which demographic segments were over or underperforming. The distillery shifted media budgets to expand reach to men aged 45 and older. This boosted overall campaign effectiveness and reach.
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Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance in digital ad campaigns. The brand used CCR... to track and validate that over 85% of ad impressions reached audiences aged 21 and over. Real-time data let the client optimize campaigns during flight. NBC delivered 90.55% and YouTube 89.92% of impressions to the A21+ group. CCR reporting confirmed all partners met regulatory standards for age-appropriate reach.
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Comscore Campaign Ratings helped an international bourbon distillery improve demographic targeting. The distillery wanted to see how their campaign reached... different age and gender groups. CCR gave them in-flight metrics across all platforms and demographics. The data showed which groups were over or underperforming. The distillery shifted media budgets to reach more men aged 45 and older, making the campaign more effective.
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Comscore's Brand Survey Lift solution helped a soft drink client measure campaign effectiveness in real time. The client used Proximic... custom audience targeting for an 8-month product launch. Comscore set up tags and surveys to track consumer perception. Results were updated daily in an online interface. The client used these insights to optimize targeting and monitor changes during the campaign.
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Comscore measured the impact of PepsiCo's Super Bowl LIII campaign for bubly. PepsiCo wanted to boost bubly's brand awareness and... market share in the crowded seltzer market. They ran a Super Bowl ad with Michael Bublé and used branded sponsorships. The campaign reached over 85 million viewers. Unaided awareness rose from 12% to 22% during the Super Bowl. Share of Consumer Choice for bubly doubled from 6% to 13%. PepsiCo saw strong results and praised Comscore's measurement.
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Comscore Plan Metrix helped Dexerto understand their gamer audience beyond age and gender. The tool provided deep psychographic and behavioral... insights across desktop and mobile. Dexerto used these insights to create detailed audience personas and refine their marketing strategies. Gamers were found to be 41% more likely to buy new tech first and 30% more likely to prefer bundled vacations. This improved Dexerto's creative targeting and appeal to brand partners.
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Comscore helped WIS-TV win 100% of a local furniture store's cable ad spend. WIS-TV used Comscore's television measurement to show... better audience targeting and reach. The client learned their cable-heavy plan was not working. Comscore's data covered half of all households in the Columbia market. The furniture store saw more success from their ad buys after switching.
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Comscore Social helped Forever Network, a sports media group, expand from Australia to the U. S. They needed to measure...social media performance and stay competitive. Comscore Social gave them daily benchmarking reports and audience engagement data. From 2022 to 2023, their total social engagement grew by 117%, with another 15% increase in 2024. Their ranking in the U.S. Media 100 Index improved from #30 to #22, and from #10 to #8 among U.S. exclusive sports publishers.
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Comscore MMX Multi-Platform helped Sonoro Media reach more of the 18-34 Hispanic audience. The tool let media buyers see audience... overlap and find new reach. Adding Sonoro Media to a digital media buy gave access to 3.7 million more unique Hispanic visitors. This nearly doubled the potential reach for the campaign. The media buyer chose to partner with Sonoro Media for better audience targeting.
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Comscore Plan Metrix helped Dexerto understand their gamer audience better. Dexerto wanted more than just age and gender data. Comscore... gave them deep psychographic and behavioral insights. Dexerto used these insights to create detailed audience personas. Gamers were found to be 41% more likely to buy new tech first and 30% more likely to prefer bundled vacations. Dexerto used this data to improve creative strategies and attract brand partners.
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Comscore helped WBRE-TV win over $65,000 in new local direct business in five months. WBRE-TV used Comscore data to target... blue collar job seekers for their clients. They switched from print to video advertising to reach the right audience. Applications increased and employee turnover dropped. Comscore insights let WBRE-TV identify TV programs with high reach for recruiters.
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Comscore Social Impact report helped The Shade Room measure their social media impact using a specific hashtag. The Shade Room... wanted to see how well they drove engagement compared to others. Comscore used social tools to show key metrics, content share, top posts, and sentiment. The report covered TikTok, Facebook, Instagram, X, and YouTube. The Shade Room used these insights to refine strategies and show value to stakeholders.
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Comscore's MMX and Plan Metrix solutions helped a top market TV station find key automotive insights for local dealerships. The station used... these tools to show their audience was the best digital choice for reaching auto intenders, especially electric vehicle buyers. The data showed the station's audience was unique compared to auto information sites. The station used these insights to help auto dealers target new buyers and to train their sales teams.
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Comscore’s MMX Multi-Platform helped a home improvement retailer find its exclusive audience reach. The retailer wanted to show it had... a large unique audience compared to other home improvement retailers. Using Comscore’s digital measurement tools, they analyzed site overlap and deduplication. The retailer used these insights to show media buyers the value of their inventory. This helped them stand out in the retail market.
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Comscore Social Insights helped a home improvement brand track engagement on social media. The brand wanted to see how it... compared to competitors. Using Comscore Social’s Cross Platform Social Overview, it analyzed audience and engagement on Facebook, Instagram, and X/Twitter. The brand found it had the second highest engagement rate in its group. Instagram drove the most actions and comments.
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Proximic by Comscore’s ID-Free Predictive Audiences helped Helzberg, a jewelry retailer, boost brand awareness and improve omnichannel performance during their 2024 Holiday campaign. Helzberg used audience... segments like Gift Givers, Young Moms, and Holiday Shoppers. They compared Proximic’s solution to other ID-free targeting partners. Proximic’s audiences beat Helzberg’s KPI benchmarks, delivered more efficient CPMs, and drove stronger customer engagement.
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Comscore Social Insights helped a home improvement brand track engagement on social media. The brand wanted to see how it... compared to competitors. Comscore Social’s Cross Platform Social Overview let them analyze audience and engagement on Facebook, Instagram, and X/Twitter. The brand found it had the second highest engagement rate in its group. Instagram drove the most actions and comments for them.
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Comscore’s MMX Multi-Platform product helped a home improvement retailer analyze site overlap and deduplication metrics. The retailer wanted to show... it had a large exclusive audience compared to other home improvement retailers. Using Comscore’s data, the retailer found it reached a unique audience not seen by competitors. These insights helped the retailer create a pitch deck to show media buyers the value of its inventory.
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Comscore Plan Metrix Multi-Platform helped a beauty brand understand its audience with psychographic insights. The brand wanted to go beyond... age and gender to optimize ad creative and partnerships. Comscore provided data on lifestyles, interests, and attitudes. Beauty purchase intenders were found to be 94% more likely to use eco-friendly home products and 42% more likely to value positive female role models. These insights guided creative strategies and partner appeal.
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Comscore Social Insights helped a top makeup brand understand and grow their social audience. The brand used the social analytics... tool to find key trends and measure audience engagement. Instagram was found to be the strongest platform for engagement. With these insights, the brand improved content and ad strategies. They used the data to show publishers the value of their social presence and audience purchasing power.
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Comscore Plan Metrix Multi-Platform helped a beauty brand understand its audience with psychographic insights. The brand wanted to go beyond... age and gender to optimize ads and partnerships. Comscore provided data on lifestyles, interests, and attitudes. The brand learned that beauty purchase intenders are 94% more likely to use eco-friendly home products and 42% more likely to value positive female role models. These insights guided creative strategies and helped attract new customers.
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Comscore TV Local helped a cosmetic brand find the best TV stations in Chicago for their ads. The brand wanted... to reach three groups: all women 25-34, women 25-34 who bought cosmetics recently, and women 25-34 on their email list. Using Comscore TV Local, they found Station A had the highest reach for all groups during Late Fringe. The agency moved their ad budget to this station to get better results.
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Comscore's CCR Local helped a major CPG client measure deduplicated reach in 129 local markets. The client used CCR Local... to find which publishers best reached their target audience. In New York City, they reached 19% of their audience on one publisher, with a 40.2% deduplicated reach across all publishers. The client optimized ad spend by focusing on the most effective partners and markets. This improved campaign targeting and reach for their brand.
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Comscore Action Lift helped a payment brand client measure the impact of their digital campaign. The client wanted to see... how the campaign changed payment behavior at online checkouts. Comscore used behavioral data to track brand share among exposed and non-exposed groups. The campaign ran across many digital publishers. Brand share at online checkout increased by 1.5% for exposed consumers. The client used these results to focus future spending on top performing publishers.
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Comscore Campaign Ratings Local helped a financial institution measure the reach of a cross-platform ad campaign. The goal was to... target diverse affluent audiences in key U.S. markets and build brand awareness. The agency set up the campaign, activated it across digital inventory, and measured performance by reach at the publisher and demographic level. Results showed Publisher 1 reached 45% of the primary extended demographic audience in the NY market. The agency used these insights to optimize future campaign spend.
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Comscore's custom e-commerce measurement solution helped a digital payment company compare online checkout conversion rates. The company wanted to show... merchants the benefit of using its payment method. Comscore tracked user behavior across online retailers. The data showed the client's payment method converted at 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined.
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Comscore Predictive Audiences helped a leading amusement park in Sweden improve YouTube ad performance. The brand tested Comscore Predictive Audience... Targeting against standard contextual targeting. Comscore delivered an 18% higher video completion rate. The solution also reduced cost per video view by 19%. This case shows the impact of advanced audience targeting for entertainment marketing.
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Pursuit Channel used Comscore TV and Advanced Audiences to win a key automotive ad placement. The network faced exclusion from... a major agency's mid-sized truck ad buy. Using Comscore's national TV reporting and advanced automotive data, Pursuit showed its viewers are strong targets for truck ads and stay engaged during commercials. Only 14% of Pursuit viewers also watched the competing channel. The data convinced the agency, and Pursuit secured part of the ad buy.
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Comscore Social Insights helped a gaming platform understand their social audience. The platform used the tool to find that their... audience is highly engaged in the beauty space. Instagram was the top channel for audience engagement. The platform identified brand affinities with Foot Locker, Regal Cinemas, and Transformers. These insights helped the platform improve social ad sales and show publishers the value of their audience.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for reaching a unique psychographic audience. The automaker used... Proximic by Comscore to target and measure advanced audience segments across digital campaigns. They identified that inventory on Network 1 reached over 41% of their primary audience, outperforming other publishers. The automaker increased spend on top-performing networks to boost campaign ROI. This case highlights the value of advanced audience measurement and programmatic targeting in automotive advertising.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for reaching a unique psychographic audience. The automaker used... Proximic by Comscore to target and measure audience segments across digital campaigns. The solution identified that inventory on Network 1 reached over 41% of the primary advanced audience target. The automaker increased spend on top-performing networks to boost campaign ROI. This approach improved audience targeting and campaign effectiveness.
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Plan Metrix helped a used auto marketplace company boost unpaid engagement during a tough financial period. The company used Comscore's... advanced audience data to pick which car makes to show on search pages. This targeted strategy improved user engagement and search engine results. The publisher saw higher unique visitors and longer site visits compared to competitors. Prioritizing pickup trucks, compact sedans, and SUVs increased organic engagement.
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Comscore's contextual insights and audience data helped a major global sporting events committee understand their digital audience. The committee used... Comscore to analyze article volume, audience demographics, and sentiment on news and sports sites. This data showed the value of sponsorships and helped plan future events. The committee gained new income ideas and improved event hosting strategies. Sentiment analysis revealed how people felt about each event.
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Comscore TV helped a national bank client find the best cable networks for advanced audience targeting. The bank wanted to... reach people aged 21+ who own a credit card and have a student or personal loan. Using Comscore TV's Plan Metrix segments, they built a custom audience and found the top cable networks for this group. The client used these insights to optimize their TV media plan across national networks. This improved their ability to target the right viewers for their financial services.
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Comscore Social helped Beats by Dre and PMG track and improve their social media campaigns. The team used cross-platform analytics... and custom benchmarks to find trends and boost engagement. The Straight Outta Somewhere campaign saw 8.7 million meme shares and 48 million Facebook impressions. Actions per tweet rose 336%, and Facebook post actions grew 131% month-over-month. Instagram drove 61% of 1.1 million total social actions.
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Proximic by Comscore helped a public health-focused organization improve ad targeting. The group used ID-free Predictive Audiences in a brand... awareness campaign. They compared it to two cookie-based solutions. Proximic delivered higher in-target accuracy and lower CPM. The results proved identity-free targeting can boost precision and scale.
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Comscore used Ad Metrix and MMX to help the Federal Trade Commission track online film advertising. The FTC used this... data to see where movie studios placed ads. They checked if ads matched site content and audience demographics. This helped the FTC support its consumer protection work. Comscore gave the FTC accurate digital advertising intelligence.
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Comscore MMX with Social Incremental helped Ranker measure total digital audience reach. Ranker saw a 4x increase in unique visitors,... from 9.2 million to 37.4 million, by including social reach. Social channels drove 76% of the total audience, about 28.4 million visitors. In October 2023, Ranker reached 20% of all US internet users. The solution gave Ranker a clear view of incremental reach for advertisers and partners.
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Comscore analyzed the viral 'The Dress' event to study flash crowds and invalid traffic. Their data showed that this global... phenomenon had lower levels of non-human traffic (NHT) than usual. The fraction of NHT was inversely related to traffic volume, showing that flash crowds can have desirable traits for web metrics. Comscore found no evidence that NHT software adapts to trending stories. Their methods help assign value to web traffic and can be used for other flash crowd events.
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Comscore Campaign Ratings helped a multi-national pharmaceutical company target high-income households. The company used extended demographics to segment audiences by... income, race, and presence of children. Over 63% of campaign impressions reached households earning $75k or more. A financial news publisher and a programmatic partner achieved 7% higher reach to high-income households than other partners. The client increased spend on top-performing networks to optimize future campaign reach.
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Proximic by Comscore and Comscore Campaign Ratings helped a political candidate reach new voters. The candidate used privacy-centric TV targeting... and CCR to validate campaign effectiveness. The Trade Desk enabled CTV ad delivery to incremental audiences not reached by linear TV. The campaign reached households on CTV 36% more efficiently than linear TV. This improved in-flight targeting and cross-channel impact.
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Comscore Consumer Journey helped a home & garden product manufacturer understand how shoppers use Google Search and retailer websites before buying online. The company used... the tool to analyze keyword data and track consumer paths to purchase. They studied digital touchpoints, conversion rates, and research patterns. With these insights, the client optimized spending on retailer promotions and saved millions in paid search advertising.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for reaching a unique psychographic audience. The automaker used... Proximic by Comscore to target and measure audience segments across all screens. The solution identified which networks delivered the highest value and allowed the automaker to increase spend on top-performing partners. One network reached over 41% of the primary advanced audience target, improving campaign ROI.
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Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance in digital ad campaigns. The brand used CCR... to track and validate that ads reached audiences aged 21 and over. Real-time data let the client adjust campaigns for better results. CCR reporting confirmed all partners met the 85% LDA standard. NBC delivered 90.55% of impressions to A21+ and YouTube delivered 89.92% to A21+ on PC and mobile.
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Comscore Campaign Ratings helped a global alcohol brand find which English-language publishers best reached Hispanic audiences of legal drinking age. The brand used... CCR’s digital tag to track campaign delivery and measure deduplicated reach, frequency, and unique audience by partner. This let them optimize targeting and re-allocate spend for better results. The reporting showed that adding NBC, FX, and MTV increased unique Hispanic audience reach beyond major Spanish-language networks. The brand gained actionable insights to improve ROI and campaign targeting.
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Comscore Connected TV Intelligence helped a Fortune 500 company show its exclusive CTV audience reach. The company wanted to prove... its value to new advertisers by highlighting unique reach compared to competitors. Comscore provided detailed insights into over-the-top streaming activity and audience demographics. The company demonstrated it reached millions of households not covered by other major services. This helped them stand out to advertisers in the competitive CTV market.
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