Trusted currency for planning, transacting, and evaluating media across platforms.
AI Powered
Financial Services Case Studies and Success Stories with Comscore
CASE STUDY A financial institution
Comscore Campaign Ratings Local helped a financial institution measure the reach of a cross-platform ad campaign. The goal was to target diverse affluent audiences in key U.S. markets and build brand... awareness. The agency set up the campaign, activated it across digital inventory, and measured performance by reach at the publisher and demographic level. Results showed Publisher 1 reached 45% of the primary extended demographic audience in the NY market. The agency used these insights to optimize future campaign spend.
Comscore's custom e-commerce measurement solution helped a digital payment company compare its online checkout conversion rates. The company wanted to show merchants the benefit of using its payment ...method. Comscore used behavioral data to track conversion rates across different payment options. The client's payment method achieved an 88.7% conversion rate. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined.
Entertainment Case Studies and Success Stories with Comscore
CASE STUDY Amusement Park Brand
Comscore's Predictive Audiences improved campaign performance for an amusement park brand, enhancing targeting and engagement, which led to significant improvements in audience reach and marketing re...sults.
Comscore's Predictive Audiences improved campaign performance for an amusement park brand, enhancing targeting and engagement, which led to significant improvements in audience reach and marketing re...sults.
Pursuit Channel used Comscore TV and Advanced Audiences to win a key automotive ad placement. The network faced exclusion from a major agency's mid-sized truck ad buy. Using Comscore's national TV re...porting and advanced automotive data, Pursuit showed its viewers are strong targets for truck ads and stay engaged during commercials. Only 14% of Pursuit viewers also watched the competing channel. The data convinced the agency, and Pursuit secured part of the ad buy.
Food & Beverages Case Studies and Success Stories with Comscore
CASE STUDY A soft drink client
Comscore's Brand Survey Lift solution helped a soft drink client measure campaign effectiveness in real time. The client used Proximic custom audience targeting for an 8-month product launch. Comscor...e set up tags and surveys to track consumer perception. Results were updated daily in an online interface. The client used these insights to optimize targeting and monitor changes during the campaign.
Comscore Campaign Ratings enhanced demographic targeting, improving in-flight cross-platform campaign metrics, resulting in more accurate audience insights and increased ad effectiveness.
Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance in digital ad campaigns. The brand used CCR to track and validate that ads reached audiences aged 21 and over.... Real-time data let the client adjust campaigns for better results. CCR reporting confirmed all partners met the 85% LDA standard. NBC delivered 90.55% of impressions to A21+ and YouTube delivered 89.92% to A21+ on PC and mobile.
Comscore Campaign Ratings helped a global alcohol brand find which English-language publishers best reached Hispanic audiences of legal drinking age. The brand used CCR’s digital tag to track campaig...n delivery and measure deduplicated reach, frequency, and unique audience by partner. This let them optimize targeting and re-allocate spend for better results. The reporting showed that adding NBC, FX, and MTV increased unique Hispanic audience reach beyond major Spanish-language networks. The brand gained actionable insights to improve ROI and campaign targeting.
Comscore Campaign Ratings helped an international bourbon distillery improve demographic targeting. The distillery wanted to see how their campaign reached different age and gender groups. CCR gave t...hem in-flight metrics across all platforms and demographics. The data showed which groups were over or underperforming. The distillery shifted media budgets to reach more men aged 45 and older, making the campaign more effective.
Comscore Campaign Ratings enhanced demographic targeting, improving in-flight cross-platform campaign metrics, resulting in more accurate audience insights and increased ad effectiveness.
Comscore measured the impact of PepsiCo's Super Bowl LIII campaign for bubly. PepsiCo wanted to boost bubly's brand awareness and market share in the crowded seltzer market. They ran a Super Bowl ad ...with Michael Bublé and used branded sponsorships. The campaign reached over 85 million viewers. Unaided awareness rose from 12% to 22% during the Super Bowl. Share of Consumer Choice for bubly doubled from 6% to 13%. PepsiCo saw strong results and praised Comscore's measurement.
Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for reaching a unique psychographic audience. The automaker used Proximic by Comscore to target and mea...sure audience segments across all screens. The solution identified which networks delivered the highest value and allowed the automaker to increase spend on top-performing partners. One network reached over 41% of the primary advanced audience target, improving campaign ROI.
Plan Metrix helped a used auto marketplace company improve SEO and organic engagement. The company wanted to boost engagement without paid ads during a tough financial time. Comscore used Plan Metrix... to find which car makes to show first on search pages. The strategy focused on targeting users likely to buy in the next 6 months. The result was higher unique visitors and longer site visits compared to competitors.
Design Case Studies and Success Stories with Comscore
CASE STUDY Sonoro Media
Comscore MMX Multi-Platform helped Sonoro Media reach more Hispanic audiences online. A media buyer wanted to expand digital campaigns beyond two major Hispanic TV networks. Using Comscore, they meas...ured Sonoro’s potential reach and found it could add 3.7 million unique 18-34 Hispanic visitors. This nearly doubled the campaign’s reach. The buyer chose to partner with Sonoro Media for better results.
Media Production Case Studies and Success Stories with Comscore
CASE STUDY Wis-Tv
WIS-TV, a CBS affiliate, used Comscore measurement to demonstrate their reach and value to advertisers, resulting in a 20% increase in local ad sales in just 6 months.
WIS-TV, a CBS affiliate, used Comscore measurement to demonstrate their reach and value to advertisers, resulting in a 20% increase in local ad sales in just 6 months.
Comscore Social Impact report helped The Shade Room measure their social media impact using a specific hashtag. The Shade Room wanted to see how well they drove engagement compared to others. Comscor...e used social tools to show key metrics, content share, top posts, and sentiment. The report covered TikTok, Facebook, Instagram, X, and YouTube. The Shade Room used these insights to refine strategies and show value to stakeholders.
Comscore Social helped Forever Network, a sports media group, expand from Australia to the U.S. They needed to measure social media performance and stay competitive. Comscore Social gave them daily b...enchmarking reports and audience engagement data. From 2022 to 2023, their total social engagement grew by 117%, with another 15% increase in 2024. Their ranking in the U.S. Media 100 Index improved from #30 to #22, and from #10 to #8 among U.S. exclusive sports publishers.
Comscore helped WBRE-TV, a local NBC affiliate, win new business in blue collar job recruiting. Traditional advertising like newspapers and job fairs were not working for recruiters. WBRE-TV used Com...score data and video ads to target specific demographics and reach the right audience. They identified TV programs with high reach for recruiters’ needs. WBRE-TV gained over $65,000 in new local direct business from four clients in five months. Recruiting clients saw more job applications and lower employee turnover.
Comscore MMX with Social Incremental helped Ranker measure its total digital audience across site, app, and social. Ranker wanted to show advertisers the value of its social reach. Using Comscore, Ra...nker saw a 4x increase in unique visitors, from 9.2 million to 37.4 million, when including social. In October 2023, Ranker reached 20% of all US internet users. Social drove 76% of the total audience, about 28.4 million unique visitors. Ranker now gives partners a full view of its audience reach.
Comscore's MMX and Plan Metrix solutions helped a top market TV station find key automotive insights for local dealerships. The station used these tools to show their audience was the best digital ch...oice for reaching auto intenders, especially electric vehicle buyers. The data showed the station's audience was unique compared to auto information sites. The station used these insights to help auto dealers target new buyers and to train their sales teams.
Comscore Plan Metrix helped Dexerto understand their gamer audience better. Dexerto wanted more than just age and gender data. Comscore gave them deep psychographic and behavioral insights. Dexerto u...sed these insights to create detailed audience personas. Gamers were found to be 41% more likely to buy new tech first and 30% more likely to prefer bundled vacations. Dexerto used this data to improve creative strategies and attract brand partners.
Proximic by Comscore’s ID-Free Predictive Audiences helped Helzberg, a jewelry retailer, boost brand awareness and improve omnichannel performance during their 2024 Holiday campaign. Helzberg used au...dience segments like Gift Givers, Young Moms, and Holiday Shoppers. They compared Proximic’s solution to other ID-free targeting partners. Proximic’s audiences beat Helzberg’s KPI benchmarks, delivered more efficient CPMs, and drove stronger customer engagement.
Comscore Social Insights helped a home improvement brand track engagement on social media. The brand wanted to see how it compared to competitors. Comscore Social’s Cross Platform Social Overview let... them analyze audience and engagement on Facebook, Instagram, and X/Twitter. The brand found it had the second highest engagement rate in its group. Instagram drove the most actions and comments for them.
Comscore’s MMX Multi-Platform product helped a home improvement retailer analyze site overlap and deduplication metrics. The retailer wanted to show it had a large exclusive audience compared to othe...r home improvement retailers. Using Comscore’s data, the retailer found it reached a unique audience not seen by competitors. These insights helped the retailer create a pitch deck to show media buyers the value of its inventory.
Government Administration Case Studies and Success Stories with Comscore
CASE STUDY Federal Trade Commission (Ftc)
ComScore helped the Federal Trade Commission (FTC) analyze online consumer behavior to improve enforcement efforts against deceptive advertising, resulting in a 20% increase in investigations.
ComScore helped the Federal Trade Commission (FTC) analyze online consumer behavior to improve enforcement efforts against deceptive advertising, resulting in a 20% increase in investigations.
Marketing and Advertising Case Studies and Success Stories with Comscore
CASE STUDY OMtd & OPAD Media
Proximic by Comscore helped OMtd & OPAD Media improve ad targeting without using IDs. The solution used ID-free Predictive Audiences in a brand awareness campaign. It was tested against two cookie-ba...sed solutions. Proximic delivered higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and save money.
Comscore helped All Media Design Group run faster, more accurate, and cost-effective campaigns using impressions-based buying. The challenge was fragmented TV viewing, making it hard to target audien...ces and measure campaign success. Comscore's solution gave detailed audience data and stable measurement from over 75 million TVs. This approach removed zero cell issues and improved targeting. The shift to impressions-based buying made media planning smarter and more efficient.
Frameplay used Comscore's Brand Survey Lift to help a leading snack brand reach gamers with in-game ads. The goal was to connect with the gaming audience without disrupting play. Comscore measured th...e impact of these ads inside games. The campaign saw strong results: mobile ad recall rose by 31.8 points, fit as a game sponsor by 32 points, brand sponsorship approval by 46.6 points, and purchase intent by 26.2 points. Frameplay valued Comscore's insights for showing clear brand lift.
Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used Centro's Basis DSP to target women aged 2...5-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.
CASE STUDY an agency (serving a home improvement retailer)
Comscore TV helped an agency find the best TV stations for a home improvement retailer's ads. The agency wanted to know which national stations their target shoppers watched live or on the same day. ...Comscore TV used real TV viewership and consumer data to give clear metrics. The agency found NHL Network and other sports/news stations had the highest viewer match. They moved ad spending to national sports networks for better results.
Comscore CCR helped an agency improve a financial campaign. The agency used CCR’s market-level measurement to find underexposed markets. They shifted ad budgets to boost delivery in these areas. In N...ew York, reach was 13% higher than in Los Angeles. The agency used these insights to optimize spend and increase campaign impact.
Comscore helped Arsement Media Group build a winning political media plan. Arsement used Comscore insights and custom segments to target key voters for John Bel Edwards' 2019 Louisiana governor re-el...ection campaign. They matched voter segments to viewing data and chose high-value ad buys based on ratings and cost per point. Comscore's data let them adjust the plan for better results. The campaign succeeded, with Edwards winning in a close race.
Comscore Campaign Ratings helped a major programmatic DSP measure incremental reach to audiences not exposed on linear TV. The DSP used CCR Local to track deduplicated reach, frequency, and unique au...dience metrics in local markets. Platform and publisher-specific reporting showed how digital targeting added value alongside TV. In Miami, the campaign achieved 9% more linear incrementality than Chicago, reaching hard-to-find audiences. The results guided better campaign spend and improved targeting for higher ROI.
Comscore TV Local helped an agency find the best TV networks for a gaming platform's ads. The agency wanted to reach video game fans. Comscore TV used real TV viewership and consumer data to show whi...ch networks worked best. The agency found Freeform had the highest reach for their target audience. They could move ad spend to get better results.
Comscore helped Secret Weapon Media Agency improve ad spend for their local RV dealership client. Station A raised its cost per point, so Secret Weapon cut Station A’s budget by 30%. They used Comsco...re Ranker and Trender reports to find better value stations. Station A then offered a point bank to meet delivery goals. The RV dealership saw year-over-year website traffic growth. The client praised Secret Weapon for maximizing their ad budget.
Comscore Predictive Audiences helped Channel Factory run a YouTube campaign for a political candidate. The challenge was to reach moderate and liberal voters after a previous campaign had limited suc...cess. Channel Factory used Comscore's cookie-free political segments for better targeting. They found 43% of past ad placements were on unsuitable content, wasting $4K in media. With Comscore, the campaign delivered 3.38 million impressions and increased total interactions by 126%.
Knorr Marketing used Comscore data to help a local furniture store reach customers in two counties. The challenge was that total market data could not analyze by county. Comscore's ZIP code and count...y-level data let Knorr target ads more precisely. Knorr recommended an OTT-heavy plan to maximize a limited budget. The furniture store increased its annual broadcast budget from 2.45% to 12.25%. Knorr became the agency of record for the client.
Comscore Predictive Audiences helped Eightbar improve IBM's video campaign results. Eightbar used Comscore's privacy-forward contextual audiences to target ads. The solution delivered a 46% lower cos...t-per-engaged-visit (CPEV) than competitive behavioral audiences and 23% lower than competitive contextual segments in Q1. In Q2, Comscore's CPEV was 24% lower than behavioral and 13% lower than contextual competitors. Eightbar says Comscore and Eyeota's audiences are crucial for strong campaign efficiency.
Comscore helped Pinnacle Advertising & Marketing Group improve campaign accuracy by switching from traditional panel-based measurement to impressions-based measurement. Pinnacle faced challenges with... fragmented audiences and unreliable panel data. Comscore provided larger sample sizes and unified impressions across platforms. This led to more precise targeting, better audience reporting tools, and improved campaign performance. Customer quotes highlight the value of Comscore's data and tools in planning and buying decisions.
Comscore StationView Essentials helped InQuest Marketing improve media buying for a local retailer. The client faced a shrinking budget and needed to shift from broadcast TV to digital ads. InQuest u...sed Comscore's Report Builder and engagement reports to target key audiences and negotiate better rates. The tools gave them access to large datasets and detailed insights. This allowed InQuest to stretch the client's budget and deliver more efficient, data-driven ad buys.
Comscore helped All Media Design Group move to impressions-based buying for TV ads. The agency faced challenges with fragmented TV viewing and less effective rating points. Comscore's measurement use...s data from over 75 million TVs and detailed household attributes. This shift gave the agency more accurate, faster, and cost-effective campaign results. The new approach eliminated zero audience reports and improved targeting for niche audiences.
Comscore Predictive Audiences helped H&L Partners improve campaign results for a leading QSR brand. H&L Partners used Comscore's privacy-friendly contextual audiences to match cookie-based targeting ...performance at a lower cost. The solution outperformed other AI contextual segments. Results included a 34% lower cost-per-click compared to competitor behavioral audiences, a 129% higher click-through-rate, and a 59% lower cost-per-click versus competitor AI contextual segments. H&L Partners praised Comscore for helping future-proof their campaigns without cookies.
CASE STUDY An agency running a digital campaign on Publisher B
Comscore’s digital Plan Metrix Reach Frequency helps agencies plan digital campaigns before spending money. The agency wanted to know if adding Publisher A would increase reach for people who visited... quick service restaurants in the last 30 days. Using Comscore’s tool, they simulated the campaign. Running ads on both Publisher A and Publisher B gave 27% more reach than using Publisher B alone. This means a better chance of getting new customers.
Comscore MMX Multi-Platform helped Consumable show its value to audio advertisers. A media buyer wanted to expand audio buys beyond major streaming services. Using Comscore, they measured incremental... reach by adding Consumable Network. The analysis showed a 25% increase in reach, with 47.8 million more unique visitors. The media buyer chose to partner with Consumable Network.
Comscore Campaign Ratings (CCR) helped Monks Agency measure incremental reach for a major healthcare advertiser using The Trade Desk. The agency wanted to see how CTV ads added to the reach of linear... TV campaigns. CCR showed that 99.5% of CTV viewers had not seen the linear TV ads. CTV also gave a 36% co-viewing lift, beating some major TV networks. The results proved CTV could find new audiences and improve campaign performance.
Comscore's CCR solution helped an agency boost reach for a financial client. The agency first ran ads on PC and mobile but missed key audiences. They used Comscore's digital tag and reporting tools t...o find new growth areas. By adding connected TV (CTV) to their media mix, they reached new viewers. 99.96% of the unique P18+ audience on CTV was not reached on PC or mobile, showing strong targeting and increased campaign reach.
Consumer Goods Case Studies and Success Stories with Comscore
CASE STUDY A beauty brand
Comscore Plan Metrix Multi-Platform helped a beauty brand understand its audience with psychographic insights. The brand wanted to go beyond age and gender to optimize ads and partnerships. Comscore ...provided data on lifestyles, interests, and attitudes. The brand learned that beauty purchase intenders are 94% more likely to use eco-friendly home products and 42% more likely to value positive female role models. These insights guided creative strategies and helped attract new customers.
Comscore Consumer Journey helped a home & garden product manufacturer understand how shoppers use Google Search and retailer websites before buying online. The company used the tool to analyze keywor...d data and track consumer paths to purchase. They studied digital touchpoints, conversion rates, and research patterns. With these insights, the client optimized spending on retailer promotions and saved millions in paid search advertising.
Comscore's CCR Local helped a major CPG client find the best local markets and publisher partners for their ad campaigns. The client used CCR Local to measure deduplicated reach and optimize targetin...g in 129 local markets. In New York City, the brand reached 19% of its target audience on one publisher, leading to a 40.2% deduplicated reach across all publishers. The client adjusted targeting and increased spend on the most effective partners. This improved campaign reach and efficiency.
Comscore TV Local helped a cosmetic brand find the best TV stations in Chicago for their ads. The brand wanted to reach three groups: all women 25-34, women 25-34 who bought cosmetics recently, and w...omen 25-34 on their email list. Using Comscore TV Local, they found Station A had the highest reach for all groups during Late Fringe. The agency moved their ad budget to this station to get better results.
Information Technology and Services Case Studies and Success Stories with Comscore
CASE STUDY A digital payment company
The client converts at 88.7% – 33.4 pts higher than other digital wallets and 40.0 pts higher than all payment types (digital wallet and credit cards) combined..
The client converts at 88.7% – 33.4 pts higher than other digital wallets and 40.0 pts higher than all payment types (digital wallet and credit cards) combined..
Pharmaceuticals Case Studies and Success Stories with Comscore
CASE STUDY A multi-national pharmaceutical
The client was able to identify specific publisher partners that reached high-income households most effectively and adjusted the campaign buy to optimize in-target exposure.
The client was able to identify specific publisher partners that reached high-income households most effectively and adjusted the campaign buy to optimize in-target exposure.
CASE STUDY A multi-national pharmaceutical company
Comscore Campaign Ratings helped a multi-national pharmaceutical company target high-income households. The company used extended demographics to segment audiences by income, race, and presence of ch...ildren. They identified publisher partners that best reached high-income households. Over 63% of campaign impressions went to households earning $75k or more. Some partners achieved a 7% higher reach to this group than others. The company increased spend on top-performing networks to improve future campaign results.
Comscore Social Insights helped a gaming platform understand their social audience. The platform used Comscore Social to find that their audience is highly engaged in the beauty space. Instagram was ...the top channel for audience engagement. The platform identified brands like Foot Locker, Regal Cinemas, and Transformers as key affinities. These insights helped the platform improve how they sell social ads and show publishers the value of their audience.
Comscore helped WIS-TV, an NBC affiliate in Columbia, SC, win a new client by showing the value of its measurement data. The client, a local furniture store, was using old and unreliable ad measureme...nt methods. WIS-TV used Comscore’s large TV dataset to prove better audience targeting and planning. They explained the benefits of advanced audience data and accurate cable measurement. As a result, WIS-TV won 100% of the client’s cable ad spend and the client saw better results from their ads.
Proximic by Comscore and Comscore Campaign Ratings helped a political candidate reach new voters. The candidate used privacy-centric TV targeting and CCR to find audiences not seen on linear TV. The ...Trade Desk enabled CTV ad delivery to incremental households. CCR validated cross-channel reach. The campaign reached CTV households 36% more efficiently than linear TV.
Comscore Connected TV Intelligence helped a Fortune 500 company show its exclusive CTV audience reach. The company wanted to prove its value to new advertisers by highlighting unique reach compared t...o competitors. Comscore provided detailed insights into over-the-top streaming activity and audience demographics. The company demonstrated it reached millions of households not covered by other major services. This helped them stand out to advertisers in the competitive CTV market.
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore
Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.
