Real-World Case Studies and Customer Success Stories with Comscore

Comscore Campaign Ratings helped a major programmatic DSP measure incremental reach in local markets. The DSP used CCR Local to... find audiences not exposed on linear TV. Platform-specific reporting showed how digital targeting increased reach and unique audience size. In Miami, the campaign drove 9% more linear incrementality than in Chicago. The DSP used these insights to re-allocate spend and improve ROI.
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All Media Design Group used Comscore’s impressions-based buying to improve campaign speed and accuracy. The agency faced challenges with fragmented... TV viewing and outdated rating points. Comscore’s solution provided detailed audience insights and stable measurement from over 75 million TVs. This approach enabled more cost-effective media planning and eliminated zero cell errors. As a result, All Media delivered better targeted campaigns for their clients.
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Comscore's CCR platform helped an agency optimize a financial brand awareness campaign. The agency used CCR's market-level reporting to spot... underexposed markets and shift ad budgets. In-flight insights showed New York outperformed Los Angeles by 13% in unique audience reach. The agency adjusted spend to boost delivery in L.A., improving campaign results. CCR enabled precise, local ad targeting and better performance.
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Comscore helped Pinnacle Advertising & Marketing Group improve campaign accuracy by switching from panel-based ratings to impressions-based measurement. Pinnacle gained more... reliable data, with sample sizes up to ten times larger than before. The team used Comscore's tools to target audiences better and plan campaigns more effectively. Aggregating impressions across platforms led to stronger campaign performance. The transition enabled more granular audience insights and unified reporting.
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Petrol used Comscore’s Branded Content solution to measure JBL branding in six Twitch livestreams during the Quantum Cup. The agency tracked... brand integration using a mix of human intelligence and algorithmic technology. Comscore evaluated the campaign’s performance by analyzing media value and integration impact. Metrics included equivalent media value and duration of brand exposure. This helped Petrol understand the effectiveness of JBL’s livestream integrations.
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Comscore Campaign Ratings helped Monks agency measure incremental reach for a major healthcare advertiser. The agency used CCR within The... Trade Desk to track CTV and linear TV campaigns. Results showed 99.5% of CTV viewers were new, not reached by linear TV. CTV also gave a 36% co-viewing lift over major TV networks. The agency gained actionable insights to optimize media spend and reach new audiences.
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Secret Weapon Media Agency used Comscore insights to help a local RV dealership client. Station A raised their cost per... point, so Secret Weapon cut Station A’s budget by 30%. They used Comscore Ranker and Trender reports to find better value for their client. Station A then offered a point bank to meet delivery goals. Secret Weapon reallocated spend for the next year to get the most campaign impact.
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Comscore helped an agency boost campaign reach for a financial client. The agency used Comscore's reporting tools to find untapped... audience segments. They added connected TV (CTV) ads to reach people not seen on PC or mobile. 99.96% of the unique P18+ audience on CTV was only reached through CTV. This proved the value of targeted CTV ads for expanding digital campaign reach.
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Comscore MMX Multi-Platform helped Consumable show its value to audio advertisers. Media buyers wanted to expand audio campaigns beyond major... streaming services. Using Comscore, they measured Consumable Network’s incremental audience reach. The analysis showed a 25% increase, adding 47.8 million unique visitors. This led to a new partnership for Consumable with the media buyer.
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Comscore’s Reach Frequency helped an agency improve digital campaign reach. The agency wanted to target people who visited quick service... restaurants in the last 30 days. Using Comscore’s Plan Metrix Reach Frequency, they simulated campaign options before spending money. By running ads on both Publisher A and Publisher B, the agency achieved 27% more reach than using Publisher B alone. This increased the chance of conversion for their campaign.
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Comscore TV Local helped an agency buy TV airtime for a gaming platform. The agency used Comscore's data to find... which cable networks best reached video game fans. Reporting showed Freeform had the highest reach for the target audience. The advertiser shifted spend to maximize impact. Comscore TV Local enabled smarter, data-driven TV ad buying.
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Comscore TV reporting helped an agency find the best TV stations for a home improvement retailer's ads. The agency wanted... to know which national stations their target shoppers watched live or on the same day. Comscore TV used real TV viewership and consumer data to show which stations had the highest audience affinity. The agency found NHL Network and other sports/news stations were top choices for their audience. They shifted ad spend to national sports networks for better results.
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Channel Factory used Comscore Predictive Audiences to help a political candidate reach moderate and liberal voters on YouTube. The campaign tested... contextual, behavioral, and predictive audience targeting. Before using Channel Factory, 43% of ad placements were on unsuitable content and 10% were in the wrong language, wasting $4K in media. With Comscore, the campaign delivered 3.38 million impressions and increased total interactions by 126%. This improved targeting maximized awareness for the candidate.
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Comscore Custom helped a new ad network prove its audience reach. The network wanted to show it could reach more... people than social platforms. Comscore created a custom report using raw data and unduplicated reach. The report showed the network reached 95% of the UK digital population, 90.6% in the US, and 83% in France. Most of the US audience earned over $100,000. The network outperformed all standalone social platforms.
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Arsement Media Group used Comscore insights to plan media buys for a political campaign. They defined key voter segments and... matched them to Comscore viewing data. This helped them choose the best programs for ad placement. They used cost per point data to maximize value. Their strategy led to the successful re-election of John Bel Edwards as Louisiana governor.
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All Media Design Group used Comscore for impressions-based buying. They wanted to target TV audiences better as traditional ratings became... less useful. Comscore's measurement gave them more accurate and faster campaign results. The new approach helped them plan smarter and save money. They also saw fewer zero-audience errors in their reports.
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All Media Design Group used Comscore’s impressions-based buying to improve campaign speed and accuracy. The agency faced challenges with fragmented... TV viewing and outdated rating points. Comscore’s solution provided detailed audience metrics and stable measurement from over 75 million TVs. This enabled more cost-effective media planning and eliminated zero cell issues. The result was faster, more accurate, and efficient campaigns for their clients.
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Petrol used Comscore’s Branded Content solution to measure JBL branding in six Twitch livestreams during the Quantum Cup. The agency tracked... brand integration using a mix of human intelligence and algorithmic technology. Comscore evaluated the campaign’s performance by analyzing media value and integration impact. Metrics included equivalent media value and duration of brand exposure. This helped Petrol understand the effectiveness of JBL’s livestream integrations.
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Comscore’s Reach Frequency helped an agency improve digital campaign reach. The agency wanted to target people who visited quick service... restaurants in the last 30 days. Using Comscore’s Plan Metrix Reach Frequency, they simulated campaign outcomes before spending. By adding Publisher A to their plan, they achieved 27% more reach than using Publisher B alone. This increased their chance of conversion.
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Channel Factory used Comscore Predictive Audiences to target political segments on YouTube. They tested contextual, behavioral, and predictive audience targeting.... Before using Channel Factory, 43% of the candidate’s ads appeared on unsuitable content and 10% ran in the wrong language, wasting $4K in media. Channel Factory’s approach aimed to improve ad placement and reach the right voters. Campaign results were measured by impressions and interactions.
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Comscore Predictive Audiences helped H&L Partners boost campaign results for a top QSR brand. The solution delivered a 34% lower... cost-per-click compared to behavioral audiences. Click-through rates were 129% higher than competitor AI contextual segments. H&L achieved strong performance without using cookies. Comscore's privacy-friendly targeting proved more cost-effective than other options.
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Comscore Predictive Audiences helped H&L Partners lower cost-per-action for an automotive client. H&L tested three targeting tactics in a campaign.... Comscore’s solution delivered a 74% lower CPA than behavioral audiences. It also beat competitor contextual segments by 34%. The campaign used privacy-friendly contextual targeting for better ad performance.
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Comscore Custom Reporting helped a new ad network prove its audience reach. The network wanted to show it could reach... more people than social platforms. Comscore created a custom report and unduplicated reach across partner sites. The report showed the network reached 95% of the UK digital population, 90.6% in the US, and 83% in France. Most of the US audience earned over $100,000. The network outperformed all standalone social platforms.
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Comscore insights helped Arsement Media Group plan media buys for a political campaign. They used custom voter segments and viewing... data to target key audiences. Comscore tools let them compare ratings and cost per point for better value. The team adjusted their plan using real-time data. Their strategy led to the re-election of John Bel Edwards as Louisiana governor in a close race.
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Comscore's CCR platform helped an agency optimize a financial campaign by using market-level ad measurement. The agency identified that New... York reached 13% more unique audience members than Los Angeles. They shifted budgets to boost delivery in underexposed markets like L.A. This approach improved reach and campaign performance. CCR enabled precise, local-level ad targeting and continuous optimization.
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Comscore helped Pinnacle Advertising & Marketing Group improve campaign accuracy by switching from panel-based ratings to impressions-based measurement. Pinnacle gained more... reliable data, with sample sizes up to ten times larger than before. The team used Comscore's tools to target audiences better and plan campaigns more effectively. Aggregating impressions across platforms led to stronger campaign performance. Spectrum Reach supported the transition, providing unified reporting and fair pricing.
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WBRE-TV, an NBC affiliate in Wilkes-Barre, used Comscore data to help clients recruit blue collar workers. Traditional advertising like newspapers... and job fairs failed to deliver results. WBRE-TV switched to video ads, using Comscore insights to target the right demographics. They identified TV programs with high reach for recruiters’ audiences. This approach brought in over $65,000 in new business from four clients in five months. Clients saw more job applications and lower employee turnover.
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Comscore’s Plan Metrix helped Dexerto understand their gamer audience. The tool provided insights into behaviors and attitudes across devices. Dexerto... used these insights to build detailed audience personas. They tailored content and messaging to better engage users. This led to more effective marketing strategies for their site.
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Comscore used its Ad Effectiveness solutions to measure a publisher's branded social campaign. The study showed a 96% increase in... partner brand interest. Comscore ran surveys with both engaged and non-engaged audiences. The results proved strong lifts in favorability, purchase intent, and brand interest. The publisher used these results to secure more social sponsorships.
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Comscore Social Impact report helped The Shade Room measure the effect of a campaign hashtag across TikTok, Facebook, Instagram, X, and YouTube. The tool showed... which posts and publishers drove the most engagement. It revealed which platforms and content types had the biggest impact. The Shade Room used these insights to compare their performance to other brands and celebrities. The data helped them refine their strategy and prove their value to stakeholders.
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Comscore MMX Multi-Platform helped Sonoro Media reach more Hispanic audiences online. Media buyers used Comscore data to compare Sonoro with... major Hispanic TV networks. The analysis showed Sonoro could add 3.7 million unique 18-34 Hispanic visitors. This nearly doubled the potential audience reach for digital campaigns. The media buyer chose to partner with Sonoro Media for better campaign results.
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Comscore’s MMX and Plan Metrix tools helped a leading TV station find unique digital insights for local auto dealerships. The station used... these insights to show auto dealers how their audience included exclusive automotive intenders. Comscore’s data proved the station could reach buyers not found on top auto info sites. The TV station used these findings to improve digital ad sales and train their team. This led to new partnerships with local dealerships.
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Comscore Social Brand Survey Lift helped Dazed measure the impact of a 360-degree editorial-led campaign for a global footwear brand. The campaign used... print, live events, and digital content to reach Gen Z and millennials. Social media played a key role in amplifying the campaign and connecting with audiences. Comscore's study showed a 19-point lift in ad recall, 8-point lift in brand affinity, and 12-point lift in purchase intent. Over half of exposed users said they would recommend the brand.
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Comscore Social Brand Survey Lift helped Condé Nast Italy boost brand consideration for a beverage client. The campaign used only... social media and premium editorial brands. Comscore measured the impact with a brand survey. Positive brand consideration rose from 37% to 63%. The campaign achieved a 26-point lift in brand consideration.
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WBRE-TV, an NBC affiliate in Wilkes-Barre, used Comscore data to help clients recruit blue collar workers. Traditional advertising like newspapers... and job fairs failed to deliver results. WBRE-TV switched to video ads, using Comscore insights to target the right audience. They identified TV programs with high reach for recruiters’ needs. This approach brought in over $65,000 in new business from four clients in five months. Clients saw more job applications and lower employee turnover.
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Comscore helped The Shade Room measure the impact of a campaign hashtag across TikTok, Facebook, Instagram, X, and YouTube. The Shade Room... wanted to see how their hashtag engagement compared to others. Comscore's social tools showed content share, engagement, top publishers, and sentiment. The Shade Room used these insights to refine their strategy and prove their value in a crowded market. The Social Impact report gave them trusted data to show their influence and drive growth.
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Comscore used its Ad Effectiveness solutions to measure a publisher's branded social campaign. The study showed a 96% increase in... partner brand interest. Comscore ran surveys with both engaged and non-engaged audiences. The results included strong lifts in favorability, purchase intent, and brand interest. The publisher won more social sponsorships after sharing these results.
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Comscore’s MMX and Plan Metrix solutions helped a leading TV station gain competitive automotive insights. The station used these tools... to show local auto dealers their unique digital audience, especially those interested in electric vehicles. Comscore’s data proved the station could reach buyers not found on top auto information sites. The insights helped the station improve digital ad sales and train teams for better pitches to dealerships.
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Comscore Campaign Ratings helped a global alcoholic beverage brand prove compliance with LDA standards. The brand used CCR to track... ad delivery across all platforms and confirm that over 85% of impressions reached the legal drinking age audience. Real-time monitoring validated that ads targeted childless households, meeting strict government regulations. The solution enabled in-flight adjustments to maximize campaign reach and compliance.
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Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to... monitor campaign reach and frequency in real time. CCR reporting confirmed that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to audiences aged 21+ and YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.
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Comscore Brand Survey Lift helped a soft drink client measure campaign effectiveness daily. The client used Proximic custom audience targeting... for an 8-month product launch. Real-time survey results showed how the campaign performed across platforms. Insights from the study let the client adjust targeting and improve results during the campaign. The online dashboard updated daily with dozens of metrics.
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PepsiCo used Comscore to measure the impact of a Super Bowl LIII ad for its bubly brand. The campaign featured... a 30-second spot with Michael Bublé and a sponsorship on "The Ellen DeGeneres Show." The ad reached over 85 million viewers. Unaided awareness for bubly jumped from 12% to 22% during Super Bowl week. Share of Consumer Choice for bubly doubled from 6% to 12% post-Super Bowl. Comscore data showed strong gains in brand awareness and market share.
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Comscore Campaign Ratings helped an international bourbon distillery improve demographic targeting. The distillery used in-flight cross-platform campaign metrics to see... how well their ads reached different age and gender groups. CCR showed which groups were over or underperforming. The distillery shifted media budgets to reach more men aged 45 and older. This boosted the campaign's effectiveness and reach.
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Comscore Campaign Ratings helped a global alcohol brand find which publishers best reached Hispanic audiences of legal drinking age. The brand used... CCR to measure deduplicated reach and unique audience at the partner level. They optimized targeting and re-allocated spend based on platform-specific reporting. NBC, FX, and MTV added unique Hispanic reach beyond major Spanish networks. The brand gained actionable insights to improve ROI and campaign targeting.
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Comscore Campaign Ratings helped a global alcoholic beverage brand prove compliance with LDA standards. The brand used CCR to track... ad delivery across all platforms and confirm that over 85% of impressions reached the legal drinking age audience. Real-time monitoring validated that ads targeted childless households, meeting strict government regulations. The solution enabled in-flight adjustments to maximize campaign reach and compliance. CCR provided clear, actionable demographic metrics for regulatory reporting.
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Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to... monitor campaign reach and frequency in real time. CCR reporting confirmed that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to A21+ audiences, while YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.
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PepsiCo used Comscore to measure the impact of a Super Bowl LIII ad for its bubly seltzer brand. The campaign featured... a 30-second spot with Michael Bublé and a sponsorship on The Ellen DeGeneres Show. The ad reached over 85 million viewers. Unaided awareness for bubly jumped from 12% to 22% during Super Bowl week. Share of Consumer Choice for bubly doubled from 6% to 12% post-Super Bowl. Comscore data showed strong gains in brand awareness and market share.
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Comscore Campaign Ratings helped an international bourbon distillery improve demographic targeting for their campaign. The distillery used CCR to measure... in-flight reach across age and gender groups. CCR showed which demographics were over or underperforming. The insights let the distillery shift media budgets to better reach men aged 45 and older. This boosted campaign effectiveness and market reach.
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Comscore Campaign Ratings helped a global alcohol brand find publishers that reach Hispanic audiences of legal drinking age. The brand used... CCR to measure deduplicated reach and unique audience at the partner level. They optimized targeting and re-allocated spend for better ROI. Reporting showed NBC, FX, and MTV added unique Hispanic reach beyond major Spanish networks. The brand gained actionable insights to improve campaign targeting and spend.
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Comscore’s Consumer Journey solution helped a home & garden product manufacturer analyze how shoppers use Google Search and retailer sites before buying online. The client studied... keyword data and consumer paths to purchase. They used advanced analytics to track touchpoints and research patterns. With these insights, the client optimized their ad spend and saved millions on paid search.
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Comscore’s CCR Local helped a major CPG client analyze campaign reach in 129 local markets. The client used market-level reporting... to find the best publisher partners and target key audience segments. They reached 19% of their target audience in New York City on one publisher, achieving a 40.2% deduplicated reach across all publishers in NYC. The client optimized ad spend by focusing on the most effective partners and markets. This improved campaign targeting and reach.
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Frameplay used Comscore insights to help a leading snack brand reach gamers. The brand wanted to connect with the gaming... audience in an authentic way. They used Frameplay’s in-game ads and Comscore’s Brand Survey Lift to measure results. The campaign led to a 31.8-point lift in mobile ad recall and a 26.2-point lift in purchase intent. The brand also saw a 46.6-point lift in positive sponsorship perception.
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Comscore TV Local helped a cosmetic brand find the best TV station in Chicago to reach their target audiences. The brand wanted... to connect with broad-based, target, and first-party audiences during Late Fringe. Using Comscore TV Local, the agency identified Station A as having the highest reach for all three segments. This allowed the agency to shift their campaign budget for better results. The solution gave clear insights for smarter local TV ad buying.
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Comscore Social Insights helped a beauty brand understand its social audience. The brand used Social Core reporting to see who... their audience is and what they like. Instagram was found to be the top platform for engagement. The brand used these insights to improve content and ads. This led to better audience reach and engagement.
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Comscore digital insights helped a beauty brand understand its audience better. The brand used Comscore's psychographic targets to learn about... customer lifestyles and interests. This data guided creative decisions to reach current and new beauty buyers. The insights went beyond basic demographics to reveal deeper audience attitudes. The brand aimed to attract more beauty purchase intenders using these findings.
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Comscore’s Consumer Journey solution helped a home & garden product manufacturer analyze how shoppers use Google and retailer site search before buying online. The client studied... keyword data and consumer paths to purchase. They used advanced analytics to track research duration and touchpoints. Insights from the study let the client optimize spending on retailer promotions. This saved millions in paid search advertising.
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Comscore’s CCR Local helped a major CPG client analyze campaign reach in 129 local markets. The client used market-level reporting... to find the best publisher partners and target key audience segments. They reached 19% of their target audience in New York City on one publisher, achieving a 40.2% deduplicated reach across all publishers in NYC. The client optimized ad spend by focusing on the most effective partners and markets. This improved campaign targeting and reach.
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Frameplay used Comscore insights to help a leading snack brand reach gamers. The brand wanted to connect with the gaming... audience in an authentic way. They used Frameplay’s in-game advertising and Comscore’s Brand Survey Lift to measure results. The campaign led to a +31.8 point lift in mobile ad recall and a +26.2 point lift in purchase intent. The brand also saw a +46.6 point lift in positive sponsorship perception.
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Comscore TV Local helped a cosmetic brand find the best TV station in Chicago to reach their target audiences. The brand wanted... to connect with women aged 25-34 who recently bought cosmetics and those on their annual distribution list. Using Comscore's local reporting, the agency identified Station A as having the highest reach during Late Fringe. This allowed the agency to shift their campaign budget for better results. The solution focused on audience targeting and local TV advertising.
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Comscore's Plan Metrix helped a used auto marketplace boost organic engagement. The company wanted to outperform competitors using unpaid channels... during a tough financial period. Plan Metrix identified which car makes to feature on search pages to increase user visits and time spent. The strategy focused on SEO keywords tied to car buyers' interests. As a result, the publisher saw higher unique visitors and longer engagement than rivals.
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Comscore Advanced Audience Reporting helped a global automaker measure display and video campaign delivery. The automaker wanted to find publisher... partners that best reached a unique psychographic audience. Using Comscore, they measured person-level reach by publisher and optimized spend on top-performing networks. One network reached over 41% of the target audience. The automaker increased spend on these networks to boost campaign ROI.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for their display and video campaigns. The automaker used... Comscore to measure reach to unique psychographic audience segments. They identified which networks delivered the highest value for their target audience. As a result, they increased spend on top-performing networks. One network reached over 40% of the primary advanced audience target.
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Comscore Campaign Ratings helped an international car manufacturer find the best time to end ad campaigns. The tool tracked daily... reach and frequency to spot when audience growth slowed. The client saw that after reaching a frequency of 9, reach grew by less than 3% in the final weeks. This let them cut unnecessary ad spend and plan better for future campaigns. They used the savings to buy premium ad inventory.
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Comscore's Plan Metrix helped a used auto marketplace boost organic engagement. The company wanted to outperform competitors using unpaid channels... during a tough financial period. Plan Metrix identified which car makes to feature on search pages to increase user visits and time spent. The strategy focused on SEO keywords tied to car buyer interests. As a result, the publisher saw higher unique visitors and longer engagement than rivals.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for their display and video campaigns. The automaker used... Comscore to measure reach to unique psychographic audience segments. They identified which networks delivered the highest value for their target audience. As a result, they increased spend on top-performing networks. One network reached over 40% of the primary audience target, improving campaign ROI.
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Comscore Campaign Ratings helped an international car manufacturer find the best time to end ad campaigns. The tool tracked daily... reach and frequency to spot when audience growth slowed. The client saw that after reaching a frequency of 9, reach grew by less than 3% in the final weeks. This insight let them cut ad spend and plan better for future campaigns. They used the savings to buy premium ad space.
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Comscore’s custom e-commerce measurement solution helped PayPal compare its online checkout conversion rates to other payment methods. Comscore tracked user... behavior from payment selection to completed purchase. The data showed PayPal’s conversion rate was 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined. PayPal used these results to show its value to merchants.
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Comscore Campaign Ratings Local helped a financial institution measure the reach of a cross-platform ad campaign. The goal was to... target diverse affluent audiences in key U.S. markets and build brand awareness. The agency used CCR Local to track campaign performance by publisher and demographic. They found Publisher 1 reached 45% of the primary extended demographic in New York. The insights allowed the agency to optimize spend for future campaigns.
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Comscore measured the impact of a digital campaign for a payment brand client. The solution tracked e-commerce behavior to show... a 1.5% lift in brand share at online checkout. Comscore analyzed results by publisher to identify which channels drove the most value. The client used these insights to focus future spending on top performing publishers. This case highlights campaign optimization and digital advertising measurement.
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Comscore used its custom e-commerce measurement solution to help PayPal compare its online checkout conversion rates to other payment methods. Comscore tracked user... behavior from payment selection to completed purchase. The data showed PayPal's conversion rate was 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined. The results helped PayPal show its value to merchants.
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Comscore Campaign Ratings Local helped a financial institution measure the reach of a cross-platform ad campaign. The goal was to... target diverse affluent audiences in key U.S. markets and build brand awareness. The agency used CCR Local to track campaign performance by publisher and demographic. Publisher 1 achieved a 45% reach of the primary extended demographic in New York. The insights allowed the agency to optimize spend for future campaigns.
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Comscore measured the impact of a digital campaign for a payment brand client. The client wanted to see if their... campaign changed how people paid at online checkouts. Comscore tracked e-commerce behavior and found a 1.5% increase in brand share among exposed consumers. The results helped the client focus future spending on the best-performing publishers. This case shows how data-driven insights can improve digital marketing results.
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Comscore helped a global sports event planning committee measure and analyze their event audiences. The committee used Comscore's data and... contextual insights to understand market size and link press coverage to digital audiences. This enabled better event planning and showed sponsors the value of their involvement. Demographic and sentiment analysis revealed audience impact and perception. The committee identified new revenue streams and partnership opportunities using these insights.
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Comscore ajudou um grande comitê global de eventos esportivos a entender melhor seu público. Usaram dados de audiência e análise... contextual para medir o impacto dos eventos. O comitê quantificou a cobertura de mídia e demonstrou valor aos patrocinadores. Dados demográficos e análise de sentimento mostraram como os eventos influenciaram o consumo de conteúdo. Os insights ajudaram a planejar futuras parcerias e estratégias de receita.
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Comscore a aidé un grand comité mondial d’événements sportifs à mieux comprendre son audience. La solution a combiné des données... d’audience totale et des analyses contextuelles. Le comité a pu quantifier la couverture de chaque événement et démontrer la valeur du sponsoring. L’analyse a aussi révélé l’impact des événements sur le contenu consommé et a généré de nouvelles sources de revenus. L’étude a permis d’identifier des partenariats potentiels et d’analyser la perception des événements.
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Comscore ayudó a un comité global de eventos deportivos a entender mejor a su audiencia. Usaron datos de audiencia total... y análisis contextual para medir el valor de la publicidad y el patrocinio. El comité pudo cuantificar la cobertura de cada evento y demostrar el valor a sus socios. También obtuvieron datos demográficos y análisis de sentimiento para mejorar la organización de futuros eventos. El análisis ayudó a identificar nuevas oportunidades de ingresos y alianzas.
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Comscore helped a major global sporting events committee use contextual insights and total audience data. The committee gained a deeper... understanding of their audience and market sizing. They used demographic and sentiment analysis to show the value of sponsorships. The data helped them plan future events and find new partnership opportunities. Comscore’s technology supported better decisions for event hosting and sponsor engagement.
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Pursuit Channel used Comscore TV's national reporting and advanced audience data to win a key automotive ad placement. The network faced... exclusion from a major mid-sized truck ad buy due to perceived smaller audience size. By showing that their viewers had a higher intent to buy pickups and SUVs, and that their audience stayed engaged during ads, Pursuit proved their value. Only 14% of Pursuit viewers also watched the competing channel, highlighting incremental reach. Comscore's data helped Pursuit secure a share of the ad buy.
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Comscore Social Insights helped a gaming platform analyze its social audience. The platform used the tool to show high engagement... in the beauty space. Instagram was found to be the top channel for audience interaction. Affinity data revealed which brands the audience engaged with most. Brands like Foot Locker and Regal Cinemas saw strong engagement.
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Comscore Predictive Audiences helped a top Swedish amusement park boost YouTube ad results. The brand tested Comscore’s audience targeting against... standard contextual targeting. Comscore delivered an 18% higher video completion rate. Cost per video view dropped by 19%. The campaign reached young adults, parents, and active people. Comscore’s privacy-forward targeting outperformed traditional methods.
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Pursuit Channel used Comscore TV's national reporting and advanced audience data to secure a major automotive ad placement. The network showed... that its viewers have a high intent to buy new and used pickups and SUVs. Comscore TV data proved Pursuit delivers an incremental audience not reached by larger competitors. Only 14% of Pursuit viewers also watched the competing channel. The agency chose Pursuit for the ad buy based on these insights.
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Comscore Predictive Audiences helped a leading amusement park in Sweden improve YouTube ad performance. The brand tested Comscore’s targeting against... standard contextual targeting. Comscore delivered an 18% higher video completion rate. The campaign also saw a 19% lower cost per video view. The amusement park achieved better results using privacy-forward audience targeting.
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Comscore Social Insights helped a home improvement brand compare its social engagement with competitors. The brand used the Cross Platform... Social Overview to track audience, content, and engagement on Facebook, Instagram, and X/Twitter. The analysis showed the brand had the second highest engagement rate in its competitive set. Instagram was the top platform for driving actions and comments. The brand gained clear insights to improve its social media strategy.
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Comscore’s MMX Multi-Platform helped a home improvement retailer analyze its digital audience. The retailer wanted to prove it had a... large exclusive audience compared to other home improvement competitors. Using Comscore, they measured site overlap and deduplication across platforms. The retailer found it reached a unique audience not seen by competitors. These insights supported their pitch to media buyers.
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Helzberg used Proximic by Comscore’s ID-Free Predictive Audiences for their 2024 Holiday campaign. They wanted to boost brand awareness and... improve omnichannel performance. Wpromote chose audience segments like Gift Givers and Holiday Shoppers to target ads. Helzberg compared Proximic’s solution to other ID-free targeting partners. Proximic’s audiences beat Helzberg’s KPI benchmarks, delivering better CPMs and stronger customer engagement.
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Advaya Capital LLC acquired Comscore Movies from Comscore, Inc. for $70 million. The acquisition includes Comscore's box office data business,... which will revert to its original name, Rentrak. This move aims to strengthen Advaya's position in the entertainment analytics sector.
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Comscore has secured over 15 new local measurement clients, expanding its reach in media planning and evaluation.

Comscore has secured agreements with over 15 broadcast clients, including Sinclair Broadcast Group and Cox Media Group, to enhance local measurement capabilities. This expansion reflects... a growing demand for modern cross-platform measurement solutions that align with evolving audience behaviors across TV and digital platforms. The multi-year contracts highlight Comscore's strategic role in national advertising strategies.
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Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows... Santikos' acquisition of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.
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Comscore announced that ESPN will use its Cross-Platform Content Measurement (CCM) to gain insights into audience engagement across linear TV, streaming, digital, and social platforms. This collaboration aims... to enhance ESPN's understanding of its total audience reach and programming impact, aiding in content strategy and advertising communication.
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