Real-World Case Studies and Customer Success Stories with Comscore

All Media Design Group used Comscore’s impressions-based buying to improve campaign speed and accuracy. The agency faced challenges with fragmented... TV viewing and outdated rating points. Comscore’s solution provided detailed audience metrics and stable measurement from over 75 million TVs. This enabled more cost-effective media planning and eliminated zero cell issues. The result was faster, more accurate, and efficient campaigns for their clients.
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Petrol used Comscore’s Branded Content solution to measure JBL branding in six Twitch livestreams during the Quantum Cup. The agency tracked... brand integration using a mix of human intelligence and algorithmic technology. Comscore evaluated the campaign’s performance by analyzing media value and integration impact. Metrics included equivalent media value and duration of brand exposure. This helped Petrol understand the effectiveness of JBL’s livestream integrations.
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Comscore’s Reach Frequency helped an agency improve digital campaign reach. The agency wanted to target people who visited quick service... restaurants in the last 30 days. Using Comscore’s Plan Metrix Reach Frequency, they simulated campaign outcomes before spending. By adding Publisher A to their plan, they achieved 27% more reach than using Publisher B alone. This increased their chance of conversion.
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Channel Factory used Comscore Predictive Audiences to target political segments on YouTube. They tested contextual, behavioral, and predictive audience targeting.... Before using Channel Factory, 43% of the candidate’s ads appeared on unsuitable content and 10% ran in the wrong language, wasting $4K in media. Channel Factory’s approach aimed to improve ad placement and reach the right voters. Campaign results were measured by impressions and interactions.
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Comscore Predictive Audiences helped H&L Partners lower cost-per-action for an automotive client. H&L tested three targeting tactics in a campaign.... Comscore’s solution delivered a 74% lower CPA than behavioral audiences. It also beat competitor contextual segments by 34%. The campaign used privacy-friendly contextual targeting for better ad performance.
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Comscore Predictive Audiences helped H&L Partners boost campaign results for a top QSR brand. The solution delivered a 34% lower... cost-per-click compared to behavioral audiences. Click-through rates were 129% higher than competitor AI contextual segments. H&L achieved strong performance without using cookies. Comscore's privacy-friendly targeting proved more cost-effective than other options.
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Comscore Custom Reporting helped a new ad network prove its audience reach. The network wanted to show it could reach... more people than social platforms. Comscore created a custom report and unduplicated reach across partner sites. The report showed the network reached 95% of the UK digital population, 90.6% in the US, and 83% in France. Most of the US audience earned over $100,000. The network outperformed all standalone social platforms.
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Comscore insights helped Arsement Media Group plan media buys for a political campaign. They used custom voter segments and viewing... data to target key audiences. Comscore tools let them compare ratings and cost per point for better value. The team adjusted their plan using real-time data. Their strategy led to the re-election of John Bel Edwards as Louisiana governor in a close race.
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Comscore's CCR platform helped an agency optimize a financial campaign by using market-level ad measurement. The agency identified that New... York reached 13% more unique audience members than Los Angeles. They shifted budgets to boost delivery in underexposed markets like L.A. This approach improved reach and campaign performance. CCR enabled precise, local-level ad targeting and continuous optimization.
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Comscore helped Pinnacle Advertising & Marketing Group improve campaign accuracy by switching from panel-based ratings to impressions-based measurement. Pinnacle gained more... reliable data, with sample sizes up to ten times larger than before. The team used Comscore's tools to target audiences better and plan campaigns more effectively. Aggregating impressions across platforms led to stronger campaign performance. Spectrum Reach supported the transition, providing unified reporting and fair pricing.
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Comscore Campaign Ratings helped Monks agency measure incremental reach for a major healthcare advertiser. Using The Trade Desk, Monks tracked... how CTV ads reached new viewers beyond linear TV. Results showed 99.5% of CTV viewers were unique and not reached by linear TV. CTV also delivered a 36% co-viewing lift over major TV networks. The agency used these insights to optimize media spend and improve campaign performance.
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Comscore helped an agency boost campaign reach for a financial client. The agency used Comscore's reporting tools to find untapped... audience segments. They added connected TV (CTV) ads to reach people not seen on PC or mobile. 99.96% of the unique P18+ audience on CTV was only reached through CTV. This proved the value of targeted CTV ads for expanding digital campaign reach.
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Comscore helped All Media Design Group move to impressions-based buying. The group faced challenges with fragmented TV viewing and less... effective rating points. Comscore's measurement offered more accurate audience targeting and faster campaign reporting. This led to smarter, cost-effective media planning and fewer zero-audience errors. The solution improved campaign accuracy and efficiency.
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Comscore Predictive Audiences helped H&L lower cost-per-action for a top automotive brand. H&L tested Comscore's privacy-friendly contextual audiences against behavioral... and competitor contextual segments. Comscore delivered a 74% lower CPA than auto behavioral audiences and a 34% lower CPA than competitor contextual segments. The campaign used third-party data and measured performance by CPA. Comscore's solution outperformed all other targeting tactics.
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Proximic by Comscore helped OMtd & OPAD Media improve targeting precision for a public health campaign. They used ID-free Predictive... Audiences to reach privacy-conscious users. The solution outperformed two cookie-based segments in both Comscore CCR and a third-party platform. Results included higher in-target accuracy and lower CPM. This shows identity-free targeting can deliver strong results across independent measurement sources.
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Comscore Campaign Ratings helped Hawthorne Advertising target connected TV ads for a home-service brand. The agency used Comscore and The... Trade Desk to reach high-income homeowners in key ZIP codes. This approach cut wasted ad spend and improved campaign efficiency. The campaign saw up to 42% incremental reach over linear TV and a 12% revenue lift in targeted areas. Costs per unique audience dropped as low as $0.06. Non-exposed ZIP codes saw a 9% revenue decline, showing the impact of precise CTV targeting.
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Comscore TV helped an agency find the best TV stations for a home improvement retailer's ads. The agency wanted to... know which national stations their target shoppers watched live or same day. Comscore TV used real TV viewership and consumer data to give clear metrics. The agency found NHL Network and other sports/news stations had the highest affinity with their audience. They moved ad spend to national sports networks for better results.
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Comscore TV Local helped an agency find the best TV networks for a gaming platform campaign. The agency used Comscore... TV's audience measurement to target video game enthusiasts. The solution combined TV viewership data with consumer behavior insights. The agency found Freeform had the highest reach for their target audience. This let them shift ad spend to improve campaign results.
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Comscore's page-level audience segments helped Centro boost in-target ad delivery by six times for a pregnancy product advertiser. The advertiser used... Comscore's "Women, 25-34" segment in Centro's Basis DSP to target ads more precisely. In-target efficiency improved fivefold, and costs dropped due to reduced cookie-syncing. Comscore vCE measured the campaign's success, confirming strong demographic targeting and cost savings.
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Comscore helped Secret Weapon Media Agency improve ad spend for a local RV dealership. Station A raised its cost per... point, so Secret Weapon cut its budget by 30% and used Comscore Ranker and Trender reports to find better value. They explained the changes to Station A, who then offered a point bank to meet delivery goals. This led to better value for the client and improved campaign impact.
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Comscore MMX Multi-Platform helped Consumable show its value to audio advertisers. Media buyers wanted to know if adding Consumable Network... would increase their campaign reach. Using Comscore's data, they found adding Consumable could reach 47.8 million more unique visitors. This was a 25% increase in potential audience. The media buyer chose to partner with Consumable for their audio campaigns.
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Comscore Branded Content powered by Hive helped Petrol measure JBL brand integrations in six Twitch livestreams during the Quantum Cup. The solution used... both human intelligence and algorithmic technology to analyze media value and campaign performance. The JBL campaign achieved $846 thousand in media value, with the Fortnite North America Playoffs stream generating 46% of the total. Headphones content contributed 30% of the total media value. Comscore's platform provided actionable insights for marketing in gaming.
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Comscore helped FlexPoint Media boost digital campaign reach by 23% for a congressional race. FlexPoint used Comscore's targeting and measurement... tools to avoid overlap with linear TV ads. The agency reached more unique voters on connected TV and online video. 99% of voters reached were unique to digital channels. The campaign used The Trade Desk platform for activation. FlexPoint engaged swing voters and improved audience targeting.
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Proximic by Comscore helped OMtd (OpAD Media) improve targeting accuracy for a public health campaign. The solution used ID-free Predictive... Audiences instead of cookies. It outperformed two cookie-based segments in both Comscore CCR and a third-party platform. OMtd saw higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and scale for digital advertising.
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Proximic by Comscore helped OMtd & OPAD Media improve targeting accuracy for a public health campaign. They used ID-free Predictive... Audiences instead of cookie-based solutions. The campaign achieved higher in-target accuracy and lower CPM. Results were measured by Comscore Campaign Ratings and a third-party platform. This shows identity-free targeting can boost precision and reduce costs.
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Comscore Campaign Ratings and The Trade Desk helped Hawthorne Advertising boost a home-service brand's CTV campaigns. The agency used hyperlocal... measurement and advanced targeting to reach high-income homeowners in key ZIP codes. The campaign achieved up to 42% incremental reach beyond linear TV and a 12% year-over-year revenue lift in CTV-exposed areas. Costs per unique audience dropped as low as $0.06. The solution reduced wasted spend and improved campaign efficiency.
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Comscore’s targeting and measurement tools helped FlexPoint Media boost digital voter reach by 23% for a congressional campaign. FlexPoint used Comscore... data to avoid overlap with linear TV ads and target new audiences. The agency also engaged swing voters exposed to the opponent’s ads. 99% of voters reached were unique to CTV or online video. The campaign ran on The Trade Desk platform, maximizing voter engagement per dollar spent.
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Comscore’s pre-bid insights helped Centro boost in-target ad delivery by six times for a pregnancy product advertiser. Using Comscore’s age... and gender segments in the Basis DSP, the campaign targeted women aged 25-34. Ads ran only on pages with a high share of the target audience. In-target efficiency improved fivefold, and costs dropped due to reduced cookie-syncing. The integration delivered strong demographic targeting and measurable savings.
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Knorr Marketing used Comscore data to help a local furniture store target customers in two counties. They analyzed viewership by... county and ZIP code for more precise ad placement. Knorr recommended an OTT-heavy plan to maximize the client's limited budget. The strategy led to an annual broadcast budget increase from 2.45% to 12.25%. Knorr was named Agency of Record by the client.
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Secret Weapon Media Agency used Comscore insights to help a local RV dealership client. Station A raised their cost per... point, so Secret Weapon cut Station A’s budget by 30%. They used Comscore Ranker and Trender reports to find better value for their client. Station A then offered a point bank to improve value. Secret Weapon reallocated spend for the next year to maximize campaign impact.
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Comscore Campaign Ratings helped a major programmatic DSP measure incremental reach in local markets. The DSP used CCR Local to... find audiences not exposed on linear TV. Platform-specific reporting showed how digital targeting increased reach and unique audience size. In Miami, the campaign achieved 9% more linear incrementality than in Chicago. The DSP used these insights to re-allocate spend and improve ROI.
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Comscore TV Local helped an agency buy TV airtime for a gaming platform. The agency used Comscore's reporting to find... which cable networks best reached video game fans. The data showed Freeform had the highest reach for the target audience. The advertiser shifted their spend to Freeform during the campaign. Comscore TV Local provided actionable audience insights for better media buying.
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InQuest Marketing used Comscore insights to help a local retailer make smarter media buys. The agency shifted ad spend from... broadcast TV to digital, using Comscore StationView Essentials for better planning. Comscore’s Report Builder and engagement reports helped target key audiences and negotiate efficient buys. InQuest saved their client money and stretched a shrinking budget with detailed data. The switch to Comscore gave InQuest more tools and access to a massive dataset.
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Comscore’s digital Plan Metrix Reach Frequency helps agencies plan digital campaigns before spending money. The agency wanted to know if... adding Publisher A would increase reach for people who visited quick service restaurants in the last 30 days. Using Comscore’s tool, they simulated the campaign. Running ads on both Publisher A and Publisher B gave 27% more reach than using Publisher B alone. This means a better chance of getting new customers.
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Comscore helped All Media Design Group run faster, more accurate, and cost-effective campaigns using impressions-based buying. The challenge was fragmented... TV viewing, making it hard to target audiences and measure campaign success. Comscore's solution gave detailed audience data and stable measurement from over 75 million TVs. This approach removed zero cell issues and improved targeting. The shift to impressions-based buying made media planning smarter and more efficient.
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Comscore’s Consumer Journey solution helped a home & garden product manufacturer analyze how shoppers use Google and retailer site search before buying online. The client studied... keyword data and consumer paths to purchase. They used advanced analytics to track research duration and touchpoints. Insights from the study let the client optimize spending on retailer promotions. This saved millions in paid search advertising.
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Comscore’s CCR Local helped a major CPG client analyze campaign reach in 129 local markets. The client used market-level reporting... to find the best publisher partners and target key audience segments. They reached 19% of their target audience in New York City on one publisher, achieving a 40.2% deduplicated reach across all publishers in NYC. The client optimized ad spend by focusing on the most effective partners and markets. This improved campaign targeting and reach.
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Frameplay used Comscore insights to help a leading snack brand reach gamers. The brand wanted to connect with the gaming... audience in an authentic way. They used Frameplay’s in-game advertising and Comscore’s Brand Survey Lift to measure results. The campaign led to a +31.8 point lift in mobile ad recall and a +26.2 point lift in purchase intent. The brand also saw a +46.6 point lift in positive sponsorship perception.
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Comscore TV Local helped a cosmetic brand find the best TV station in Chicago to reach their target audiences. The brand wanted... to connect with women aged 25-34 who recently bought cosmetics and those on their annual distribution list. Using Comscore's local reporting, the agency identified Station A as having the highest reach during Late Fringe. This allowed the agency to shift their campaign budget for better results. The solution focused on audience targeting and local TV advertising.
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Comscore Social Insights helped a beauty brand understand its social audience. The tool showed that Instagram drives the most engagement... for the brand. The brand used Social Core reporting to learn about its audience and their interests. With these insights, the brand improved its content and advertising strategies. This led to better audience engagement in the beauty space.
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Comscore Social Insights helped a top makeup brand understand and grow their social audience. The brand used the social analytics... tool to find key trends and measure audience engagement. Instagram was found to be the strongest platform for engagement. With these insights, the brand improved content and ad strategies. They used the data to show publishers the value of their social presence and audience purchasing power.
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Comscore Plan Metrix Multi-Platform helped a beauty brand understand its audience with psychographic insights. The brand wanted to go beyond... age and gender to optimize ad creative and partnerships. Comscore provided data on lifestyles, interests, and attitudes. Beauty purchase intenders were found to be 94% more likely to use eco-friendly home products and 42% more likely to value positive female role models. These insights guided creative strategies and partner appeal.
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Comscore Brand Survey Lift helped a soft drink client measure campaign impact daily. The client used Proximic custom audience targeting... for an 8-month product launch. Real-time survey results showed campaign effectiveness across multiple platforms. Insights from the study allowed the client to refine targeting and optimize results during the campaign. The online dashboard provided dozens of updated metrics for ongoing improvement.
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Comscore digital insights helped a beauty brand understand its audience better. The brand used Comscore's psychographic targets to learn about... customer lifestyles and interests. This data guided creative decisions to reach current and new beauty buyers. The insights went beyond basic demographics to reveal deeper audience attitudes. The brand aimed to attract more beauty purchase intenders with these findings.
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Comscore's CCR Local helped a major CPG client measure deduplicated reach in 129 local markets. The client used CCR Local... to find which publishers best reached their target audience. In New York City, they reached 19% of their audience on one publisher, with a 40.2% deduplicated reach across all publishers. The client optimized ad spend by focusing on the most effective partners and markets. This improved campaign targeting and reach for their brand.
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Comscore TV Local helped a cosmetic brand find the best TV stations in Chicago for their ads. The brand wanted... to reach three groups: all women 25-34, women 25-34 who bought cosmetics recently, and women 25-34 on their email list. Using Comscore TV Local, they found Station A had the highest reach for all groups during Late Fringe. The agency moved their ad budget to this station to get better results.
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Comscore Campaign Ratings helped a global alcoholic beverage brand prove compliance with LDA standards. The brand used CCR to track... ad delivery across all platforms and confirm that over 85% of impressions reached the legal drinking age audience. Real-time monitoring validated that ads targeted childless households, meeting strict government regulations. The solution enabled in-flight adjustments to maximize campaign reach and compliance. CCR provided clear, actionable demographic metrics for regulatory reporting.
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Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance for digital ads. The brand used CCR to... monitor campaign reach and frequency in real time. CCR reporting confirmed that all publisher partners met the 85% in-target LDA standard. NBC delivered 90.55% of impressions to A21+ audiences, while YouTube delivered 89.92%. Real-time data allowed the brand to optimize campaigns and meet regulatory requirements.
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PepsiCo used Comscore to measure the impact of a Super Bowl LIII ad for its bubly seltzer brand. The campaign featured... a 30-second spot with Michael Bublé and a sponsorship on The Ellen DeGeneres Show. The ad reached over 85 million viewers. Unaided awareness for bubly jumped from 12% to 22% during Super Bowl week. Share of Consumer Choice for bubly doubled from 6% to 12% post-Super Bowl. Comscore data showed strong gains in brand awareness and market share.
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Comscore Campaign Ratings helped an international bourbon distillery improve demographic targeting for their campaign. The distillery used CCR to measure... in-flight reach across age and gender groups. CCR showed which demographics were over or underperforming. The insights let the distillery shift media budgets to better reach men aged 45 and older. This boosted campaign effectiveness and market reach.
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Comscore Campaign Ratings helped a global alcohol brand find publishers that reach Hispanic audiences of legal drinking age. The brand used... CCR to measure deduplicated reach and unique audience at the partner level. They optimized targeting and re-allocated spend for better ROI. Reporting showed NBC, FX, and MTV added unique Hispanic reach beyond major Spanish networks. The brand gained actionable insights to improve campaign targeting and spend.
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Comscore Campaign Ratings (CCR) helped an international bourbon distillery improve demographic targeting. The distillery used CCR to measure in-flight campaign... reach across age and gender groups. CCR revealed which demographic segments were over or underperforming. The distillery shifted media budgets to expand reach to men aged 45 and older. This boosted overall campaign effectiveness and reach.
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Comscore Campaign Ratings helped a global alcoholic beverage brand ensure LDA compliance in digital ad campaigns. The brand used CCR... to track and validate that over 85% of ad impressions reached audiences aged 21 and over. Real-time data let the client optimize campaigns during flight. NBC delivered 90.55% and YouTube 89.92% of impressions to the A21+ group. CCR reporting confirmed all partners met regulatory standards for age-appropriate reach.
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Comscore Campaign Ratings helped a global alcohol brand find which English-language publishers best reached Hispanic audiences of legal drinking age. The brand used... CCR's digital tag to track campaign delivery and measure deduplicated reach, frequency, and unique audience. Platform-specific reporting showed that NBC, FX, and MTV added unique Hispanic reach beyond major Spanish networks. The brand used these insights to re-allocate spend and improve ROI for cross-platform advertising.
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Comscore's Brand Survey Lift solution helped a soft drink client measure campaign effectiveness daily. The client used Proximic custom audience... targeting for a new product launch. Comscore provided real-time insights through a daily updated user interface. The client optimized targeting and tracked changes throughout the 8-month campaign. Dozens of metrics were available for ongoing campaign improvement.
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WBRE-TV, an NBC affiliate in Wilkes-Barre, used Comscore data to help clients recruit blue collar workers. Traditional advertising like newspapers... and job fairs failed to deliver results. WBRE-TV switched to video ads, using Comscore insights to target the right audience. They identified TV programs with high reach for recruiters’ needs. This approach brought in over $65,000 in new business from four clients in five months. Clients saw more job applications and lower employee turnover.
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Comscore helped The Shade Room measure the impact of a campaign hashtag across TikTok, Facebook, Instagram, X, and YouTube. The Shade Room... wanted to see how their hashtag engagement compared to others. Comscore's social tools showed content share, engagement, top publishers, and sentiment. The Shade Room used these insights to refine their strategy and prove their value in a crowded market. The Social Impact report gave them trusted data to show their influence and drive growth.
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Comscore used its Ad Effectiveness solutions to measure a publisher's branded social campaign. The study showed a 96% increase in... partner brand interest. Comscore ran surveys with both engaged and non-engaged audiences. The results included strong lifts in favorability, purchase intent, and brand interest. The publisher won more social sponsorships after sharing these results.
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Comscore’s MMX and Plan Metrix solutions helped a leading TV station gain competitive automotive insights. The station used these tools... to show local auto dealers their unique digital audience, especially those interested in electric vehicles. Comscore’s data proved the station could reach buyers not found on top auto information sites. The insights helped the station improve digital ad sales and train teams for better pitches to dealerships.
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Comscore MMX Multi-Platform helped Sonoro Media prove its value to advertisers targeting the US Hispanic audience. Using Comscore's digital data,... media buyers calculated that adding Sonoro Media could reach 3.7 million more unique 18-34 Hispanic visitors. This nearly doubled the potential audience for digital campaigns. The data convinced buyers to partner with Sonoro Media for expanded reach. Comscore enabled clear measurement and audience insights for campaign planning.
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Comscore Plan Metrix helped Dexerto understand their gamer audience beyond age and gender. The tool provided deep psychographic and behavioral... insights across desktop and mobile. Dexerto used these insights to create detailed audience personas and refine their marketing strategies. Gamers were found to be 41% more likely to buy new tech first and 30% more likely to prefer bundled vacations. This improved Dexerto's creative targeting and appeal to brand partners.
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Comscore's Plan Metrix helped Dexerto understand their gamer audience. The tool provided insights into behaviors and attitudes across desktop and... mobile. Dexerto used these insights to build detailed audience personas. They tailored content and messaging to match audience interests. This improved engagement on Dexerto’s site and across marketing channels.
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WIS-TV used Comscore measurement to win a new client. The station showed a local furniture store how Comscore’s data covers... half of all households in Columbia. WIS-TV explained the value of advanced audience targeting and accurate cable measurement. As a result, WIS-TV won 100% of the client’s cable ad spend. The furniture store saw better results from their ad buys.
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Comscore Social Impact report helped The Shade Room measure their social media impact using a specific hashtag. The Shade Room... wanted to see how well they drove engagement compared to others. Comscore used social tools to show key metrics, content share, top posts, and sentiment. The report covered TikTok, Facebook, Instagram, X, and YouTube. The Shade Room used these insights to refine strategies and show value to stakeholders.
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Helzberg used Proximic by Comscore’s ID-Free Predictive Audiences for their 2024 Holiday campaign. They wanted to boost brand awareness and... improve omnichannel performance. Wpromote chose audience segments like Gift Givers and Holiday Shoppers to target ads. Helzberg compared Proximic’s solution to other ID-free targeting partners. Proximic’s audiences beat Helzberg’s KPI benchmarks, delivering better CPMs and stronger customer engagement.
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Comscore Social Insights helped a home improvement brand track engagement on social media. The brand wanted to see how it... compared to competitors. Using Comscore Social’s Cross Platform Social Overview, it analyzed audience and engagement on Facebook, Instagram, and X/Twitter. The brand found it had the second highest engagement rate in its group. Instagram drove the most actions and comments.
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Comscore’s MMX Multi-Platform helped a home improvement retailer find its exclusive audience reach. The retailer wanted to show it had... a large unique audience compared to other home improvement retailers. Using Comscore’s digital measurement tools, they analyzed site overlap and deduplication. The retailer used these insights to show media buyers the value of their inventory. This helped them stand out in the retail market.
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Comscore TV reporting helped an agency find the best TV stations for Home Depot ads. The tool used real TV... viewership and consumer data. The agency learned that NHL Network and other sports/news stations had the highest affinity with Home Depot shoppers. They shifted ad spend to national sports networks. This improved campaign targeting for the home improvement retailer.
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Comscore’s MMX Multi-Platform helped a home improvement retailer analyze its digital audience. The retailer wanted to prove it had a... large exclusive audience compared to other home improvement competitors. Using Comscore, they measured site overlap and deduplication across platforms. The retailer found it reached a unique audience and used this data to show media buyers the value of its inventory. These insights supported their pitch deck and competitive positioning.
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Comscore Social Insights helped a home improvement brand compare its social engagement with competitors. The brand used the Cross Platform... Social Overview to track audience, content, and engagement on Facebook, Instagram, and X/Twitter. The analysis showed the brand had the second highest engagement rate in its competitive set. Instagram was the top platform for driving actions and comments. The brand gained clear insights to improve its social media strategy.
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Comscore's Plan Metrix helped a used auto marketplace boost organic engagement. The company wanted to outperform competitors using unpaid channels... during a tough financial period. Plan Metrix identified which car makes to feature on search pages to increase user visits and time spent. The strategy focused on SEO keywords tied to car buyer interests. As a result, the publisher saw higher unique visitors and longer engagement than rivals.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for their display and video campaigns. The automaker used... Comscore to measure reach to unique psychographic audience segments. They identified which networks delivered the highest value for their target audience. As a result, they increased spend on top-performing networks. One network reached over 40% of the primary audience target, improving campaign ROI.
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Comscore Campaign Ratings helped an international car manufacturer find the best time to end ad campaigns. The tool tracked daily... reach and frequency to spot when audience growth slowed. The client saw that after reaching a frequency of 9, reach grew by less than 3% in the final weeks. This insight let them cut ad spend and plan better for future campaigns. They used the savings to buy premium ad space.
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Comscore Advanced Audience Reporting helped a global automaker measure display and video campaign delivery. The automaker wanted to find publisher... partners that best reached a unique psychographic audience. Using Comscore, they measured person-level reach by publisher and optimized spend on top-performing networks. One network reached over 41% of the target audience. The automaker increased spend on networks that delivered the best results.
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Comscore Advanced Audience Reporting helped a global automaker find the best publisher partners for reaching a unique psychographic audience. The automaker used... Proximic by Comscore to target and measure advanced audience segments across digital campaigns. They identified that inventory on Network 1 reached over 41% of their primary audience, outperforming other publishers. The automaker increased spend on top-performing networks to boost campaign ROI. This case highlights the value of advanced audience measurement and programmatic targeting in automotive advertising.
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Comscore used its custom e-commerce measurement solution to help PayPal compare its online checkout conversion rates to other payment methods. Comscore tracked user... behavior from payment selection to completed purchase. The data showed PayPal's conversion rate was 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined. The results helped PayPal show its value to merchants.
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Comscore Campaign Ratings Local helped a financial institution measure the reach of a cross-platform ad campaign. The goal was to... target diverse affluent audiences in key U.S. markets and build brand awareness. The agency used CCR Local to track campaign performance by publisher and demographic. Publisher 1 achieved a 45% reach of the primary extended demographic in New York. The insights allowed the agency to optimize spend for future campaigns.
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Comscore measured the impact of a digital campaign for a payment brand client. The client wanted to see if their... campaign changed how people paid at online checkouts. Comscore tracked e-commerce behavior and found a 1.5% increase in brand share among exposed consumers. The results helped the client focus future spending on the best-performing publishers. This case shows how data-driven insights can improve digital marketing results.
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Comscore Action Lift helped a payment brand client measure the impact of their digital campaign. The client wanted to see... how the campaign changed payment behavior at online checkouts. Comscore used behavioral data to track brand share among exposed and non-exposed groups. The campaign ran across many digital publishers. Brand share at online checkout increased by 1.5% for exposed consumers. The client used these results to focus future spending on top performing publishers.
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Pursuit Channel used Comscore TV's national reporting and advanced audience data to secure a major automotive ad placement. The network showed... that its viewers have a high intent to buy new and used pickups and SUVs. Comscore TV data proved Pursuit delivers an incremental audience not reached by larger competitors. Only 14% of Pursuit viewers also watched the competing channel. The agency chose Pursuit for the ad buy based on these insights.
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Comscore Predictive Audiences helped a leading amusement park in Sweden improve YouTube ad performance. The brand tested Comscore’s targeting against... standard contextual targeting. Comscore delivered an 18% higher video completion rate. The campaign also saw a 19% lower cost per video view. The amusement park achieved better results using privacy-forward audience targeting.
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Comscore Predictive Audiences helped a leading amusement park in Sweden improve YouTube ad performance. The brand tested Comscore Predictive Audience... Targeting against standard contextual targeting. Comscore delivered an 18% higher video completion rate. The solution also reduced cost per video view by 19%. This case shows the impact of advanced audience targeting for entertainment marketing.
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Pursuit Channel used Comscore TV and Advanced Audiences to win a key automotive ad placement. The network faced exclusion from... a major agency's mid-sized truck ad buy. Using Comscore's national TV reporting and advanced automotive data, Pursuit showed its viewers are strong targets for truck ads and stay engaged during commercials. Only 14% of Pursuit viewers also watched the competing channel. The data convinced the agency, and Pursuit secured part of the ad buy.
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