Consumer Goods Case Studies and Customer Success Stories with Poplar
DIME Beauty
- Consumer Goods
- Medium
Share Local Media helped DIME Beauty use direct mail for the first time. DIME Beauty wanted a new marketing channel... beyond Facebook and Google. The team ran 10 direct mail campaigns, testing creative, format, and targeting. DIME Beauty saw CPAs from $24 to $59 and a 246% ROAS. They scaled to 2.8 million in shared mail circulation with efficient CPA results.
Share Local Media helped Manscaped measure the true impact of direct mail. Manscaped wanted to reach new customers and needed... better attribution. SLM used solo and shared mail to target new buyers and track results. Manscaped saw a 521% pure ROAS and a 173% incremental ROAS from their latest campaign. SLM's data tools made it easy to see the value of direct mail marketing.
Share Local Media helped OneSkin use direct mail to reach older customers. Before 2022, OneSkin relied on digital marketing, but... it did not connect with their main audience. SLM worked with OneSkin to create targeted, personalized mailers. The July 2022 campaign met ROAS goals and achieved a $70 CPO and 2x ROAS. Direct mail is now a reliable channel for OneSkin.
Share Local Media helped Outer boost direct mail marketing during peak season. SLM used data to align campaigns with summer... demand. Outer saw a 5x incremental ROAS for prospecting and 14x for retention. The campaigns now run year-round with strong results. Outer values SLM's measurement and targeting expertise.
SLM’s Insert Media program helped Grove Collaborative add over $1MM in new revenue by monetizing outgoing shipments with partner brand inserts. Grove sold out... insert placements every month for 18 months, partnering with 30+ premium brands. The program required minimal effort from Grove’s team. Circulation reached 200,000. Grove increased the number of partner inserts per box to three, letting more brands join the program.
Manscaped wanted to reach new customers and measure the true impact of direct mail. They partnered with Share Local Media... to use solo and shared direct mail campaigns. SLM’s data tools helped Manscaped target new buyers and track results. The most recent campaign delivered a 521% pure ROAS and a 173% incremental ROAS. Manscaped now uses direct mail as a key part of their marketing mix.
Share Local Media helped Outer boost new customer acquisition and retention during their peak summer season. SLM used direct mail... campaigns, targeting both prospects and existing customers. Outer achieved a 5x incremental ROAS for prospecting and 14x for retention. Campaigns now run year-round with strong results. Outer values SLM’s measurement and market insights.
OneSkin used Share Local Media to launch direct mail campaigns. Before 2022, OneSkin relied on digital marketing, but it did... not reach their older audience. Share Local Media helped OneSkin segment their audience and create personalized mailers. The July 2022 campaign met ROAS goals and achieved a $70 cost per order. OneSkin doubled their return on ad spend with this new channel.
SLM’s Insert Media Program helped Grove Collaborative add a new revenue stream. Grove wanted to monetize outgoing shipments with inserts... from non-competitive brands. SLM started with one brand at a time to refine the process. Over 18 months, insert placements sold out each month. By Q3 2024, Grove earned over $1MM in new revenue and partnered with 30+ premium brands. The program now includes three partner inserts per box, reaching 200K in circulation.
Share Local Media helped DIME Beauty use direct mail for the first time. DIME Beauty wanted a new way to... reach customers outside of Facebook and Google ads. They ran 10 direct mail campaigns, testing creative, format, paper, and targeting. Cost per acquisition ranged from $24 to $59 in standalone campaigns. Shared mail campaigns brought CPA down to $20-$40 and let DIME Beauty reach 2.8 million people. DIME Beauty saw a 246% return on ad spend.
Food & Beverages Case Studies and Customer Success Stories with Poplar
Kettle & Fire
- Food & Beverages
- Medium
Poplar helped Kettle & Fire boost their direct mail marketing. Email open rates were low, so they added direct mail... to reach more people. Poplar's integration with Klaviyo and Shopify let them send postcards to lapsed customers in real time. Kettle & Fire saw over 15x ROAS and a 1.4% lift in response rate. This saved time, cut costs, and improved results.
Share Local Media helped Blue Apron grow its prospecting circulation by 4x after switching agencies. Blue Apron wanted better direct... mail strategies and more focus on key KPIs. SLM used new targeting models and creative testing to reach more high-quality prospects. The agency provided detailed matchback reporting for better decision-making. Blue Apron now mails at a much higher scale and continues to optimize performance.
Share Local Media helped Home Chef boost direct mail response rates from 0. 99% in December 2021 to 1.31% in...December 2022. Home Chef used solo direct mail for prospecting and retention, mailing all lapsed customers every 60 days. SLM's data modeling and campaign optimization improved customer acquisition and lifetime value. Direct mail became a reliable channel, driving efficient CPAs and high LTV customers for Home Chef.
Share Local Media helped Firstleaf, a wine subscription company, cut their matchback CPA by over 50%. Firstleaf faced pressure to... balance low CPA with high LTV. SLM built a custom opportunity ranking system for direct mail. This system let Firstleaf target markets better and meet goals at different budgets. Firstleaf valued SLM's creative, solution-focused approach.
Poplar helped Kettle & Fire boost their direct mail marketing. Kettle & Fire wanted to reach customers who did not... open their emails. They used Poplar to send personalized postcards to these lapsed customers. Poplar's integration with Klaviyo and Shopify made this easy. Kettle & Fire saw a 15x return on ad spend and a 1.4% lift in response rate. The team saved time and money while getting strong results.
SLM helped Home Chef improve direct mail response rates. Home Chef faced declining results after the pandemic as shoppers returned... to stores. SLM used solo direct mail and tested targeting, format, and paper to boost performance. In December 2022, Home Chef achieved a 1.31% response rate, up from 0.99% in December 2021. Direct mail became a strong channel for Home Chef, driving efficient CPAs and high LTV customers.
Share Local Media helped Firstleaf improve their direct mail strategy. Firstleaf wanted to lower their CPA and keep high LTVs.... SLM built a custom plan and created an opportunity ranking system for market-based mailings. This new approach reduced Firstleaf’s matchback CPAs by over 50%. Firstleaf valued SLM’s creative and solution-oriented support.
SLM helped Blue Apron improve its direct mail strategy after switching agencies. Blue Apron wanted better reporting and more innovative... testing. SLM increased Blue Apron's prospecting circulation by 4x compared to its previous partner. SLM used new targeting models and detailed matchback reporting. Blue Apron now has more targeting options and better campaign optimization.
Share Local Media helped Fabletics run an OOH and direct mail campaign in Dallas–Ft. Worth. The campaign drove a 122%... lift in store traffic and a 7.4% sales lift. Share Local Media used OOH matchback analysis to track results. The campaign achieved an estimated $45 cost per order. Fabletics gained measurable retail outcomes and improved marketing accountability.
Share Local Media helped Frank & Eileen use catalog direct mail to reach new customers. Before, Frank & Eileen only... sent catalogs to current high-value buyers. With SLM, they tested new formats and creative ideas to attract new shoppers. Their latest campaign achieved a 7X incremental ROAS. Frank & Eileen now gets more loyal customers who spend more and buy more often.
Share Local Media helped Fabletics boost store traffic by 122% and sales by 7. 4% in Dallas–Ft. Worth. The campaign...combined out-of-home (OOH) ads with direct mail for four weeks. Fabletics wanted proof that OOH could drive measurable results. Share Local Media used targeted placements and advanced measurement to track real-world impact. The campaign achieved a $45 cost per order and delivered 9.7 million impressions.
Share Local Media helped Primary, an online children's clothing company, improve direct mail campaign efficiency. Primary used SLM's market-based targeting... to identify top-performing markets. In the first half of 2023, Primary mailed about 6 million pieces and achieved a blended CPA of $38 and an average response rate of 0.09%. SLM provided ongoing data-driven analysis and campaign optimization. This approach supported Primary's goal to scale their marketing and measure direct mail performance.
Knix used Poplar and Share Local Media for direct mail marketing. They wanted to lower customer acquisition costs and improve... retention. Knix achieved sub $20 CPAs and 7-9x ROAS for new customer acquisition. Retargeting and retention campaigns delivered sub $10 CPOs and 10-12x ROAS. Poplar's Shopify integration helped Knix track results in real time.
Primary used Share Local Media’s market-based approach to improve direct mail performance. They wanted to find the best markets for... their target audience and scale their campaigns. SLM analyzed campaign data and grouped markets by CPA performance. In early 2023, Primary mailed 6 million pieces and achieved a $38 blended CPA and a 0.09% average response rate. The partnership helped Primary optimize their marketing mix and reach more customers.
Poplar helped Knix use direct mail for customer acquisition and retention. Knix wanted a channel that was measurable and effective.... SLM and Poplar worked with Knix to test and optimize direct mail campaigns. Knix achieved sub $20 CPAs and 7-9x ROAS for acquisition. Retention and retargeting campaigns delivered sub $10 CPOs and 10-12x ROAS. Real-time attribution with Shopify increased Knix’s confidence in results.
SLM helped Frank & Eileen use direct mail catalog campaigns to reach new customers. Before SLM, Frank & Eileen focused... on current high-value customers. With SLM, they tested new formats and creative strategies. They used data to improve each campaign. Their latest campaign achieved a 7X incremental ROAS. Frank & Eileen now gets more new customers who spend more and buy more often.
Hospitality Case Studies and Customer Success Stories with Poplar
Alterra Mountain Company
- Hospitality
- Large
Share Local Media used its shared mail program to help Alterra Mountain Company grow. Alterra wanted to promote the Ikon... Pass and test offline marketing. The campaign reached many prospects with personalized direct mail. Alterra saw a $5 incremental CPA and a 1.75% response rate. The program helped identify top markets and expand to new cities.
SLM's shared mail program helped Alterra Mountain Company grow their Ikon Pass business. Alterra wanted to test offline marketing to... reach more prospects. SLM used personalized shared mail to target top-performing cities. The campaign delivered a $5 incremental CPA and a 1.75% response rate. Alterra used these results to expand into new East Coast markets.
A leading telehealth brand
- Health, Wellness And Fitness
Share Local Media helped a leading telehealth brand use direct mail to boost acquisition in the GLP-1 category. The challenge was... to scale campaigns efficiently while keeping conversion rates and costs strong. SLM managed campaign strategy, creative testing, and audience targeting. Geo campaigns reached a 0.20% CVR, while national campaigns hit up to 0.25%. Cost per sign-up dropped as low as $24. The brand nearly doubled its direct mail circulation from 2024 to 2025, driving thousands of incremental conversions.
A leading telehealth brand
- Health, Wellness And Fitness
Share Local Media helped a leading telehealth brand use direct mail to boost sign-ups in the GLP-1 weight management category. Geo campaigns reached... a 0.20% conversion rate, while national campaigns hit up to 0.25%. Cost per sign-up dropped as low as $24. The brand nearly doubled its direct mail circulation from 2024 to 2025. Thousands of new conversions were delivered through targeted campaign strategy and creative testing.
Insurance Case Studies and Customer Success Stories with Poplar
Lemonade
- Insurance
- Large
Poplar helped Lemonade boost pet insurance conversions by 46%. Lemonade used Poplar's Dynamic Creative to send personalized postcards. Each card... featured the recipient's pet's name and a matching shelter pet photo. The campaign promoted Lemonade's Giveback program. This direct mail strategy delivered a 12x incremental ROI over the control group.
Lemonade used Poplar's direct mail personalization to boost pet insurance conversions. They sent programmatic postcards with each recipient's pet name... and a matching shelter pet photo. This campaign promoted Lemonade's Giveback program, appealing to pet owners' desire to help animal charities. The result was a 46% increase in policy conversions and a 12x incremental ROI over the control creative. Lemonade's approach shows how personalized direct mail can drive measurable results in insurance marketing.
Restaurants Case Studies and Customer Success Stories with Poplar
Sweetgreen
- Restaurants
- Large
Sweetgreen used Share Local Media's direct mail solutions to boost conversions at new store locations. They targeted prospects with Smart... Saturation and filtered by median income. Sweetgreen mailed up to 175,000 pieces per campaign and used postcards with tear-off coupons. Their March 2024 campaign saw an average CPA of $26 and 2,100 coupon redemptions. The campaign helped drive in-store offer redemptions and repeat visits.
Sweetgreen used Share Local Media to boost new store conversions. They wanted to drive awareness and bring new customers to... recently opened locations. Share Local Media used Smart Saturation targeting and direct mail with redeemable coupons. Sweetgreen mailed up to 175,000 pieces per campaign. The March 2024 campaign saw an average CPA of $26 and 2,100 coupon redemptions. Sweetgreen continues to test new formats and offers for better results.
