Hospitality Case Studies and Success Stories with Poplar
CASE STUDY Alterra Mountain Company
SLM's shared mail program helped Alterra Mountain Company grow their Ikon Pass business. Alterra wanted to test offline marketing to reach more prospects. SLM used personalized shared mail to target ...top-performing cities. The campaign delivered a $5 incremental CPA and a 1.75% response rate. Alterra used these results to expand into new East Coast markets.
Food & Beverages Case Studies and Success Stories with Poplar
CASE STUDY Firstleaf
Share Local Media helped Firstleaf improve their direct mail strategy. Firstleaf wanted to lower their CPA and keep high LTVs. SLM built a custom plan and created an opportunity ranking system for ma...rket-based mailings. This new approach reduced Firstleaf’s matchback CPAs by over 50%. Firstleaf valued SLM’s creative and solution-oriented support.
SLM helped Home Chef improve direct mail response rates. Home Chef faced declining results after the pandemic as shoppers returned to stores. SLM used solo direct mail and tested targeting, format, a...nd paper to boost performance. In December 2022, Home Chef achieved a 1.31% response rate, up from 0.99% in December 2021. Direct mail became a strong channel for Home Chef, driving efficient CPAs and high LTV customers.
SLM helped Blue Apron improve its direct mail strategy after switching agencies. Blue Apron wanted better reporting and more innovative testing. SLM increased Blue Apron's prospecting circulation by ...4x compared to its previous partner. SLM used new targeting models and detailed matchback reporting. Blue Apron now has more targeting options and better campaign optimization.
Poplar helped Kettle & Fire boost their direct mail marketing. Kettle & Fire wanted to reach customers who did not open their emails. They used Poplar to send personalized postcards to these lapsed c...ustomers. Poplar's integration with Klaviyo and Shopify made this easy. Kettle & Fire saw a 15x return on ad spend and a 1.4% lift in response rate. The team saved time and money while getting strong results.
Insurance Case Studies and Success Stories with Poplar
CASE STUDY Lemonade
Poplar helped Lemonade personalize direct mail for their pet insurance product. Lemonade used programmatic postcards with each recipient's pet name and a matching shelter pet photo. This campaign pro...moted their Giveback program, letting customers donate to pet charities. Lemonade saw a 46% increase in policy conversions. The campaign delivered a 12x incremental ROI compared to the control creative.
Apparel & Fashion Case Studies and Success Stories with Poplar
CASE STUDY Knix
Poplar helped Knix use direct mail for customer acquisition and retention. Knix wanted a channel that was measurable and effective. SLM and Poplar worked with Knix to test and optimize direct mail ca...mpaigns. Knix achieved sub $20 CPAs and 7-9x ROAS for acquisition. Retention and retargeting campaigns delivered sub $10 CPOs and 10-12x ROAS. Real-time attribution with Shopify increased Knix’s confidence in results.
SLM helped Frank & Eileen use direct mail catalog campaigns to reach new customers. Before SLM, Frank & Eileen focused on current high-value customers. With SLM, they tested new formats and creative ...strategies. They used data to improve each campaign. Their latest campaign achieved a 7X incremental ROAS. Frank & Eileen now gets more new customers who spend more and buy more often.
SLM helped Primary, an online children’s clothing company, improve their direct mail marketing. Primary struggled to find the best markets for their target audience. SLM used data analysis to identif...y top-performing markets and recommended a new market-based mailing strategy. In the first half of 2023, Primary mailed about 6 million pieces and achieved a blended CPA of $38 and an average response rate of 0.09%. The new approach helped Primary reach their marketing goals efficiently.
Consumer Goods Case Studies and Success Stories with Poplar
CASE STUDY Manscaped
SLM helped Manscaped use direct mail to reach new customers and measure marketing impact. Manscaped wanted to break through digital noise and needed better attribution. SLM provided solo and shared m...ail solutions, plus strong data and matchback tools. Manscaped achieved a pure ROAS of 521% and an incremental ROAS of 173% in their latest campaign. SLM’s data capabilities made it easier to find the right audience and track results.
SLM helped Outer run direct mail campaigns during their peak summer season. Outer wanted to get new customers and improve retargeting and cross-sell. SLM used data from past campaigns to plan a multi...-phase approach. They targeted VIP customers and timed mailings with key holidays. The spring campaign got a 5x incremental ROAS for prospecting and 14x for retention. Outer now runs campaigns year-round with strong results.
Share Local Media helped OneSkin use direct mail to reach older customers. Before 2022, OneSkin relied on digital marketing, but it was not working for their main audience. SLM worked with OneSkin to... segment audiences and create personalized mailers. The July 2022 campaign met ROAS goals and delivered a strong response rate. OneSkin achieved a $70 cost per order and doubled their return on ad spend.
SLM’s Insert Media Program helped Grove Collaborative add a new revenue stream. Grove wanted to monetize outgoing shipments with inserts from non-competitive brands. SLM started with one brand at a t...ime to refine the process. Over 18 months, insert placements sold out each month. By Q3 2024, Grove earned over $1MM in new revenue and partnered with 30+ premium brands. The program now includes three partner inserts per box, reaching 200K in circulation.
Share Local Media helped DIME Beauty use direct mail for the first time. DIME Beauty wanted a new way to reach customers outside of Facebook and Google ads. They ran 10 direct mail campaigns, testing... creative, format, paper, and targeting. Cost per acquisition ranged from $24 to $59 in standalone campaigns. Shared mail campaigns brought CPA down to $20-$40 and let DIME Beauty reach 2.8 million people. DIME Beauty saw a 246% return on ad spend.
Restaurants Case Studies and Success Stories with Poplar
CASE STUDY Sweetgreen
SLM helped Sweetgreen use Smart Saturation direct mail to reach new customers at new store locations. Sweetgreen sent 6x11 postcards with three tear-off coupons and targeted prospects by zip code and... income. The campaign drove awareness and increased in-store offer redemptions. In March 2024, Sweetgreen achieved an average CPA of $26 and 2,100 coupon redemptions. Sweetgreen now mails up to 175,000 pieces per campaign and tests new formats to improve results.
