Ometria Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Ometria helped Fred Perry boost its customer retention strategy. Using the Ometria Retail Success Model, Fred Perry saw an 18% increase in 12-month customer repeat rate. Customer reactivation improve...d by 22%. Overall yearly revenue grew by 24%. The team used Ometria's marketing automation, product recommendations, and social sync features. Campaigns targeted VIP and lapsed customers, driving strong CRM results.
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Ometria helped Emma Bridgewater boost return customers by 30%. The pottery brand used Ometria to create advanced, personalised marketing campaigns. This included automated journeys like welcome, firs...t purchase, and win-back campaigns. Emma Bridgewater saw a 19% increase in retention rate and a 65% rise in active customers. The platform made it easy for the marketing team to use customer data and improve loyalty segmentation.
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Ometria's predictive segmentation tool helped Sephora achieve a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Sep...hora used Ometria to manage a complex rebrand, integrating Feelunique UK into Sephora. The platform supported technical changes, sender reputation building, and customer-centric communication. Ometria's dashboards enabled Sephora to track and optimize email deliverability and campaign performance throughout the rebrand.
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Ometria helped Wolf and Badger make their marketing messages more relevant for each customer. Wolf and Badger used Ometria to set up automated emails for abandoned carts and to reactivate at-risk cus...tomers. They also sent personalized post-purchase emails with product recommendations. Wolf and Badger saw a 4% rise in online revenue, a 60% increase in repeat rate within 3 months, and 8 times higher open rates on triggered emails compared to newsletters.
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