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Ometria Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

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Customer marketing for retail | Ometria.com‎

AI Powered

Ometria Platform Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

Use Cases

Customers recommend Channel Marketing, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ometria Platform.

Other use cases:

Campaign Management
Content Management
Loyalty Management
Social Media Analytics
Lifetime Value Management
Customer Case Management
Rating And Review Management

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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Ometria Platform.

Other priorities:

Acquire Customers
Improve ROI
Increase Customer Life Time Value
Improve Efficiency
Scale Best Practices
Grow Market Share
Improve Consistency

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Ometria Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Ometria Platform works with different mediums / channels such as E-Mail.

Ometria Platform's features include Personalization. and Ometria Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Ometria Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Ometria is a customer insight and cross-channel marketing platform designed to enable retailers to send personalised, relevant marketing messages throughout the customer lifecycle...." Peer review

Ometria Platform, Cordial Platform, MessageGears, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ometria Platform unifies shopper data to enable personalized, cross-channel marketing with AI-powered insights. It integrates seamlessly with existing technology stacks for efficient customer engagement.

Popular Business Setting

for Ometria Platform

Top Industries

Design
Information Technology and Services
Consumer Goods

Popular in

Small Business
Mid Market

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods and is widely used by Small Business, and Mid Market,

Ometria Platform Customer wins, Customer success stories, Case studies

What makes Ometria Platform ideal for Channel Marketing?

What solutions does Ometria Platform provide for Engagement Management?

How can Ometria Platform optimize your Sending & Publishing Communications Workflow?

What Are the key features of Ometria Platform for Campaign Management?

151 buyers and buying teams have used Cuspera to assess how well Ometria Platform solved their Marketing Data Intelligence needs. Cuspera uses 253 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

LK Bennett gets personal as British brand taps Ometria customer data and experience platform - Retail Technology Innovation Hub

LK Bennett has chosen Ometria's customer data and experience platform to enhance personalization and customer understanding. The British brand aims to leverage Ometria's intuitive technology and reta...il expertise to drive growth and improve customer engagement.

Foot Locker taps Ometria to drive data-powered customer marketing - Retail Customer Experience

Foot Locker selected Ometria as its customer data platform to unify customer data and enhance personalized marketing. The partnership aims to leverage Ometrias real-time insights and advanced data ca...pabilities to support Foot Lockers FLX Rewards loyalty program and deliver tailored experiences across channels.

Sephora - Retail

Ometria helped Sephora with a major rebrand and the integration of Feelunique UK. Sephora used Ometria's predictive segmentation and campaign performance tools to improve email marketing. The project... focused on building sender reputation, customer communication, and tracking deliverability. Sephora saw a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Customer feedback and careful planning were key to the rebrand's success.

Hotel Chocolat - Retail

Ometria helped Hotel Chocolat improve their CRM strategy. The platform gave the team all customer data and automation tools in one place. Hotel Chocolat saw a 22% increase in year-on-year repeat rate...s and a 56% growth in email contribution to online revenue. Customer lifetime value improved by 17% year over year. The team reactivated 50% of lapsed customers in 2021. Ometria enabled personalized marketing and efficient customer retention.

Interflora - Retail

Ometria helped Interflora improve customer retention and boost revenue from automated campaigns. Interflora used Ometria’s Retail Success Model to audit customer data and identify new marketing oppor...tunities. The team built targeted, automated campaigns and personalized messages for different customer segments. Interflora saw a 12% increase in customer retention and a 4x increase in revenue from automations. The Ometria platform made campaign management and data analysis easier for the CRM team.

Fred Perry - Apparel & Fashion

Ometria helped Fred Perry improve customer retention using its Retail Success Model. The Ometria team audited Fred Perry’s performance and created a custom marketing action plan. Fred Perry used Omet...ria’s platform to build targeted automation campaigns and segment customers by lifecycle stage. The brand saw an 18% increase in 12-month customer repeat rate, a 22% improvement in customer reactivation rate, and a 24% increase in yearly revenue. Ometria’s tools made campaign building easy and improved business results.

More Ometria Platform Customer Stories...