Ometria Platform Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

Use Cases

Customers recommend Channel Marketing, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ometria Platform.

Other use cases:

  • Campaign Management
  • Content Management
  • Loyalty Management
  • Social Media Analytics
  • Lifetime Value Management
  • Customer Case Management
  • Rating And Review Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Ometria Platform.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Improve Consistency
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Ometria Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Ometria Platform works with different mediums / channels such as E-Mail.

Ometria Platform's features include Personalization. and Ometria Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Ometria Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It enables them to engage rather than just firing emails their way. . ...." Peer review by Verified Reviewer, Information Technology and Services

Ometria Platform, Cordial Platform, MessageGears, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ometria Platform unifies shopper data to enable personalized, cross-channel marketing with AI-powered insights. It integrates seamlessly with existing technology stacks for efficient customer engagement.

Popular Business Setting

for Ometria Platform

Top Industries

  • Design
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Small Business
  • Mid Market

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Ometria Platform Use Cases

What benefits does Ometria Platform offer for Channel Marketing?

What Are the key features of Ometria Platform for Engagement Management?

What benefits does Ometria Platform offer for Sending & Publishing Communications?

How can Ometria Platform optimize your Campaign Management Workflow?

151 buyers and buying teams have used Cuspera to assess how well Ometria Platform solved their Marketing Data Intelligence needs. Cuspera uses 253 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Apparel & Fashion

CASE STUDY Victoria Beckham

Ometria helped Victoria Beckham improve customer journeys with a user-friendly CRM platform. The brand moved from basic email campaigns to a 360 CRM strategy, using cross-channel orchestration and AI...-powered personalization. They capitalized on cultural moments, like the Netflix documentary, to engage new and existing customers. Results include a 26% increase in reactivated customers, 19% higher repeat purchase rate, 12% rise in average order value, and 17% boost in lead conversion. Revenue grew 50% while the luxury fashion sector declined 12%.

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Retail

CASE STUDY Holt Renfrew

Ometria's CDP helps Holt Renfrew connect online and offline customer data. The platform gives a full view of each customer journey. Holt Renfrew uses Ometria's AI to predict what customers want. This... lets them personalize messages and improve the luxury shopping experience. The team works closely with Ometria to test and improve their marketing. Leaders at Holt Renfrew say Ometria is key to their marketing strategy.

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Retail

CASE STUDY Wolf and Badger

Ometria helped Wolf and Badger make their marketing messages more relevant for each customer. Wolf and Badger used Ometria to set up automated emails for abandoned carts and to reactivate at-risk cus...tomers. They also sent personalized post-purchase emails with product recommendations. Wolf and Badger saw a 4% rise in online revenue, a 60% increase in repeat rate within 3 months, and 8 times higher open rates on triggered emails compared to newsletters.

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Retail

CASE STUDY Cox & Cox

Ometria helped Cox & Cox, a UK furniture retailer, improve email engagement after a drop post-lockdown. Using Ometria’s insights, segmentation, and recommendation engines, they created personalized c...ampaigns based on customer lifecycle and category affinity. The campaign used 45 versions tailored to different segments. As a result, conversion rates increased by 91% and average order value rose by 40% compared to non-personalized campaigns.

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Retail

CASE STUDY LuxDeco

Ometria helped LuxDeco give each customer a personal experience online. LuxDeco used Ometria to create a single customer view and send targeted, automated emails. The platform let them identify key m...oments in the customer journey and segment campaigns by customer value. As a result, LuxDeco saw a 107% increase in lapsed customers won back, £14.30 earned per cart abandonment email, and an 11x uplift in average order value from Ometria-sent emails.

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Retail

CASE STUDY Trouva

Ometria helped Trouva adapt its email marketing during COVID-19. The platform gave the team real-time insights and tools to create relevant, engaging campaigns. Trouva saw a 53% increase in click-thr...ough rate, a 74% increase in sessions from broadcast emails, and a 13% increase in open rate. The team also saved time with dynamic product image generation. These changes led to stronger email engagement and lower unsubscribe rates.

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Finisterre - Ometria vs Previous Provider

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Peers used Ometria Platform for channel marketing and engagement management

Ometria Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Ometria Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Ometria Platform

Ometria Ltd News

Customer

LK Bennett gets personal as British brand taps Ometria customer data and experience platform - Retail Technology Innovation Hub

LK Bennett has chosen Ometria's customer data and experience platform to enhance personalization and customer understanding. The British brand aims to leverage Ometria's intuitive technology and retail expertise to drive growth and improve customer engagement.

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Customer

Foot Locker taps Ometria to drive data-powered customer marketing - Retail Customer Experience

Foot Locker selected Ometria as its customer data platform to unify customer data and enhance personalized marketing. The partnership aims to leverage Ometrias real-time insights and advanced data capabilities to support Foot Lockers FLX Rewards loyalty program and deliver tailored experiences across channels.

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Ometria Welcomes Four Esteemed Marketers to Advisory Board

[May 20, 2024, New York, NY] – Ometria, the leading customer data and experience platform, proudly announces the addition of four world-renowned marketers to its advisory board. These new members bring a wealth of experience and expertise in the retail sector, further enriching Ometria’s strategic vision and commitment to innovation. Joining the distinguished ranks of […]

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board first appeared on Ometria.

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board appeared first on Ometria.

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Retail’s Leading Women: AMA with Christy Schrader

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to spotlight their experiences, hear their learnings, and help aspiring leaders get ahead. This AMA (ask me anything) is with Christy Schrader, a retail industry veteran with extensive experience in 360 brand activation and customer experience development. A demonstrated leader in […]

The post Retail’s Leading Women: AMA with Christy Schrader first appeared on Ometria.

The post Retail’s Leading Women: AMA with Christy Schrader appeared first on Ometria.

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Ometria Ltd Profile

Company Name

Ometria Ltd

Company Website

//ometria.com

HQ Location

The Tea Building, London, London E1 6JJ, GB

Employees

101-250

Social

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Financials

SERIES B