Ometria Platform Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

Use Cases

Customers recommend Channel Marketing, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ometria Platform.

Other use cases:

  • Campaign Management
  • Content Management
  • Loyalty Management
  • Social Media Analytics
  • Lifetime Value Management
  • Customer Case Management
  • Rating And Review Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Ometria Platform.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Improve Consistency
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Ometria Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Ometria Platform works with different mediums / channels such as E-Mail.

Ometria Platform's features include Personalization. and Ometria Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Ometria Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Ometria gives us instant insight into our customers' behaviour, and lets us set up and send personalised marketing messages in a matter of clicks - something that we really value as a busy marketing team...." Peer review by Emmeli Kimhi, Digital Manager, House of Holland

Ometria Platform, Cordial Platform, MessageGears, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ometria Platform unifies shopper data to enable personalized, cross-channel marketing with AI-powered insights. It integrates seamlessly with existing technology stacks for efficient customer engagement.

Popular Business Setting

for Ometria Platform

Top Industries

  • Design
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Small Business
  • Mid Market

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods and is widely used by Small Business, and Mid Market,

Ometria Platform Customer wins, Customer success stories, Case studies

How can Ometria Platform optimize your Channel Marketing Workflow?

How can Ometria Platform optimize your Engagement Management Workflow?

How efficiently Does Ometria Platform manage your Sending & Publishing Communications?

What Are the key features of Ometria Platform for Campaign Management?

151 buyers and buying teams have used Cuspera to assess how well Ometria Platform solved their Marketing Data Intelligence needs. Cuspera uses 253 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

LK Bennett gets personal as British brand taps Ometria customer data and experience platform - Retail Technology Innovation Hub

LK Bennett has chosen Ometria's customer data and experience platform to enhance personalization and customer understanding. The British brand aims to leverage Ometria's intuitive technology and reta...il expertise to drive growth and improve customer engagement.

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Foot Locker taps Ometria to drive data-powered customer marketing - Retail Customer Experience

Foot Locker selected Ometria as its customer data platform to unify customer data and enhance personalized marketing. The partnership aims to leverage Ometrias real-time insights and advanced data ca...pabilities to support Foot Lockers FLX Rewards loyalty program and deliver tailored experiences across channels.

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Fred Perry - Apparel & Fashion

Ometria helped Fred Perry improve customer retention using its Retail Success Model. The Ometria team audited Fred Perry’s performance and created a custom marketing action plan. Fred Perry used Omet...ria’s platform to build targeted automation campaigns and segment customers by lifecycle stage. The brand saw an 18% increase in 12-month customer repeat rate, a 22% improvement in customer reactivation rate, and a 24% increase in yearly revenue. Ometria’s tools made campaign building easy and improved business results.

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Emma Bridgewater - Consumer Goods

Ometria helped Emma Bridgewater create a personalised customer experience across its pottery and homeware range. The brand moved from basic email personalisation to advanced, automated marketing jour...neys using Ometria's platform. Emma Bridgewater gained actionable customer insights and improved segmentation. The results included a 30% increase in return customers, a 19% increase in retention rate, and a 65% increase in active customers.

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Sephora - Retail

Ometria helped Sephora with a major rebrand and the integration of Feelunique UK. Sephora used Ometria's predictive segmentation and campaign performance tools to improve email marketing. The project... focused on building sender reputation, customer communication, and tracking deliverability. Sephora saw a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Customer feedback and careful planning were key to the rebrand's success.

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Wolf and Badger - Retail

Ometria helped Wolf and Badger make their marketing messages more relevant for each customer. Wolf and Badger used Ometria to set up automated emails for abandoned carts and to reactivate at-risk cus...tomers. They also sent personalized post-purchase emails with product recommendations. Wolf and Badger saw a 4% rise in online revenue, a 60% increase in repeat rate within 3 months, and 8 times higher open rates on triggered emails compared to newsletters.

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Finisterre - Ometria vs Previous Provider

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Peers used Ometria Platform for channel marketing and engagement management

Ometria Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Ometria Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Ometria Platform

Ometria Ltd Profile

Company Name

Ometria Ltd

Company Website

//ometria.com

HQ Location

The Tea Building, London, London E1 6JJ, GB

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B