Ometria Platform Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

Use Cases

Customers recommend Channel Marketing, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ometria Platform.

Other use cases:

  • Campaign Management
  • Content Management
  • Loyalty Management
  • Social Media Analytics
  • Lifetime Value Management
  • Customer Case Management
  • Rating And Review Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Ometria Platform.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Improve Consistency
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Ometria Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Ometria Platform works with different mediums / channels such as E-Mail.

Ometria Platform's features include Personalization. and Ometria Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Ometria Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Our customer engagement strategy is now clear and bespoke to our customers needs...." Peer review by Lara Pelissier, Digital & Marketing Manager, Seraphine

Ometria Platform, Cordial Platform, MessageGears, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ometria Platform unifies shopper data to enable personalized, cross-channel marketing with AI-powered insights. It integrates seamlessly with existing technology stacks for efficient customer engagement.

Popular Business Setting

for Ometria Platform

Top Industries

  • Design
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Small Business
  • Mid Market

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Ometria Platform Use Cases

What makes Ometria Platform ideal for Channel Marketing?

What Are the key features of Ometria Platform for Engagement Management?

Why is Ometria Platform the best choice for Sending & Publishing Communications?

How efficiently Does Ometria Platform manage your Campaign Management?

16+ more Business Use Cases

151 buyers and buying teams have used Cuspera to assess how well Ometria Platform solved their Marketing Data Intelligence needs. Cuspera uses 253 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Retail

CASE STUDY Interflora

Interflora wanted to improve customer retention outside peak times. They used a 'batch and blast' email approach, lacking targeted communication. Ometria's Retail Success Model helped them audit cust...omer data and create a Marketing Action Plan. This plan guided them in setting up automated campaigns and personalizing messages. As a result, Interflora increased customer retention by 12% and saw a 4x increase in revenue from automated campaigns.

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Apparel & Fashion

CASE STUDY Steve Madden

Steve Madden used Ometria's platform to better understand their customers. They integrated 13 data feeds from 200 stores into a single interface. This helped them manage campaigns across email, SMS, ...push, and social channels. As a result, they saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion.

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CASE STUDY Emma Bridgewater

How the iconic pottery brand used Ometria to create personalised experience throughout the customer journey.

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Food & Beverages

CASE STUDY Hotel Chocolat

Hotel Chocolat, a luxury British chocolatier, partnered with Ometria to enhance their CRM strategies. The pandemic accelerated their digital presence, leading to a high volume of new online customers.... Ometria's platform helped Hotel Chocolat improve efficiency and personalization in their marketing. As a result, they saw a 22% increase in repeat rates, 56% growth in email revenue, and a 50% reactivation rate in 2021.

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Apparel & Fashion

CASE STUDY Fred Perry

Fred Perry, a well-known fashion brand, wanted to improve customer retention. They used Ometria's Retail Success Model to focus on their VIP customers. Ometria helped them create a Marketing Action P...lan. This plan included personalized campaigns and product recommendations. As a result, Fred Perry increased their 12-month customer repeat rate by 18% and improved customer reactivation by 22%. Their overall yearly revenue went up by 24%.

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Retail

CASE STUDY Sephora

Sephora worked with Ometria to rebrand and integrate Feelunique UK into Sephora. They aimed to capitalize on brand excitement and communicate the rebrand to existing customers. Ometria's predictive s...egmentation tool helped enhance email segmentation, leading to a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value. The rebrand involved careful planning, customer engagement, and building a positive sender reputation.

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Finisterre - Ometria vs Previous Provider

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Peers used Ometria Platform for channel marketing and engagement management

Ometria Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Ometria Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Ometria Platform

Ometria Ltd News

Ometria Welcomes Four Esteemed Marketers to Advisory Board

[May 20, 2024, New York, NY] – Ometria, the leading customer data and experience platform, proudly announces the addition of four world-renowned marketers to its advisory board. These new members bring a wealth of experience and expertise in the retail sector, further enriching Ometria’s strategic vision and commitment to innovation. Joining the distinguished ranks of […]

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board first appeared on Ometria.

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board appeared first on Ometria.

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Retail’s Leading Women: AMA with Christy Schrader

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to spotlight their experiences, hear their learnings, and help aspiring leaders get ahead. This AMA (ask me anything) is with Christy Schrader, a retail industry veteran with extensive experience in 360 brand activation and customer experience development. A demonstrated leader in […]

The post Retail’s Leading Women: AMA with Christy Schrader first appeared on Ometria.

The post Retail’s Leading Women: AMA with Christy Schrader appeared first on Ometria.

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Retail’s Leading Women: AMA with Bridget Johns

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to shine a light on their experiences, hear their learnings, and help aspiring leaders. This AMA (ask me anything) is with Bridget Johns, a seasoned retail executive with over 20 years of experience working across diverse functional and geographical areas, Bridget […]

The post Retail’s Leading Women: AMA with Bridget Johns first appeared on Ometria.

The post Retail’s Leading Women: AMA with Bridget Johns appeared first on Ometria.

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Retail’s Leading Women: AMA with Julie Channing

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to highlight their experiences and learnings while helping aspiring leaders along the way. This AMA (ask me anything) is with Julie Channing who has dedicated nearly 25 years to building and nurturing beloved world-class brands and dynamic marketing teams. Her journey […]

The post Retail’s Leading Women: AMA with Julie Channing first appeared on Ometria.

The post Retail’s Leading Women: AMA with Julie Channing appeared first on Ometria.

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Ometria Ltd Profile

Company Name

Ometria Ltd

Company Website

//ometria.com

HQ Location

The Tea Building, London, London E1 6JJ, GB

Employees

101-250

Social

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Financials

SERIES B