Ometria Platform Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

Use Cases

Customers recommend Channel Marketing, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ometria Platform.

Other use cases:

  • Campaign Management
  • Content Management
  • Loyalty Management
  • Social Media Analytics
  • Lifetime Value Management
  • Customer Case Management
  • Rating And Review Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Ometria Platform.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Improve Consistency
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Ometria Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Ometria Platform works with different mediums / channels such as E-Mail.

Ometria Platform's features include Personalization. and Ometria Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Ometria Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Since we started using it, the connection to our Magento backend has been impeccable and the ease with which you can segment audiences makes reporting and analysing campaigns and product performance really easy...." Peer review by Matthieu Oliver, Website and Data Analyst, Café du Cycliste

Ometria Platform, Cordial Platform, MessageGears, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ometria Platform unifies shopper data to enable personalized, cross-channel marketing with AI-powered insights. It integrates seamlessly with existing technology stacks for efficient customer engagement.

Popular Business Setting

for Ometria Platform

Top Industries

  • Design
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Small Business
  • Mid Market

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Ometria Platform Use Cases

Why is Ometria Platform the best choice for Channel Marketing?

Why is Ometria Platform the best choice for Engagement Management?

How does Ometria Platform address your Sending & Publishing Communications Challenges?

How does Ometria Platform facilitate Campaign Management?

16+ more Business Use Cases

151 buyers and buying teams have used Cuspera to assess how well Ometria Platform solved their Marketing Data Intelligence needs. Cuspera uses 253 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Retail

CASE STUDY Sephora

Ometria helped Sephora with a major rebrand and the integration of Feelunique UK. Sephora used Ometria's predictive segmentation and campaign performance tools to improve email marketing. The project... focused on building sender reputation, customer communication, and tracking deliverability. Sephora saw a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Customer feedback and careful planning were key to the rebrand's success.

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Health, Wellness and Fitness

CASE STUDY FutureYou Cambridge

Ometria helped FutureYou Cambridge move more offline customers to buy online. The brand used Ometria to send direct mail with unique codes, track redemptions, and personalize welcome campaigns. They ...also personalized newsletters and segmented customers by lifecycle stage. Ometria enabled cross-sell and replenishment campaigns based on customer preferences. Results included a 90% increase in active online customers, a 63% increase in returning customers, and a 3% increase in retention rate.

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Retail

CASE STUDY Hotel Chocolat

Ometria helped Hotel Chocolat improve their CRM strategy. The platform gave the team all customer data and automation tools in one place. Hotel Chocolat saw a 22% increase in year-on-year repeat rate...s and a 56% growth in email contribution to online revenue. Customer lifetime value improved by 17% year over year. The team reactivated 50% of lapsed customers in 2021. Ometria enabled personalized marketing and efficient customer retention.

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Apparel & Fashion

CASE STUDY Steve Madden

Ometria’s CDXP helped Steve Madden connect online and offline customer data from 200 stores. The platform unified 13 data feeds, giving a clear view of each customer. Steve Madden used Ometria to run... campaigns across email, SMS, push, and social channels. They saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion. The team found it easy to manage and sync audiences, improving their customer understanding and campaign results.

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Retail

CASE STUDY Interflora

Ometria helped Interflora improve customer retention and boost revenue from automated campaigns. Interflora used Ometria’s Retail Success Model to audit customer data and identify new marketing oppor...tunities. The team built targeted, automated campaigns and personalized messages for different customer segments. Interflora saw a 12% increase in customer retention and a 4x increase in revenue from automations. The Ometria platform made campaign management and data analysis easier for the CRM team.

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Retail

CASE STUDY Wolf & Badger

Ometria helped Wolf & Badger grow from a small boutique to a leading global marketplace for independent brands. Wolf & Badger used Ometria’s platform to drive strategic, data-driven CRM and marketing.... The partnership enabled them to test, learn, and improve campaigns with expert support. Ometria’s AI-powered Architect tool gave them deeper customer insights and better personalization. Wolf & Badger credits Ometria’s innovation and functionality for supporting their decade of growth.

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Finisterre - Ometria vs Previous Provider

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Peers used Ometria Platform for channel marketing and engagement management

Ometria Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Ometria Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Ometria Platform

Ometria Ltd News

Customer

Foot Locker taps Ometria to drive data-powered customer marketing - Retail Customer Experience

Foot Locker selected Ometria as its customer data platform to unify customer data and enhance personalized marketing. The partnership aims to leverage Ometrias real-time insights and advanced data capabilities to support Foot Lockers FLX Rewards loyalty program and deliver tailored experiences across channels.

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Ometria Welcomes Four Esteemed Marketers to Advisory Board

[May 20, 2024, New York, NY] – Ometria, the leading customer data and experience platform, proudly announces the addition of four world-renowned marketers to its advisory board. These new members bring a wealth of experience and expertise in the retail sector, further enriching Ometria’s strategic vision and commitment to innovation. Joining the distinguished ranks of […]

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board first appeared on Ometria.

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board appeared first on Ometria.

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Retail’s Leading Women: AMA with Christy Schrader

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to spotlight their experiences, hear their learnings, and help aspiring leaders get ahead. This AMA (ask me anything) is with Christy Schrader, a retail industry veteran with extensive experience in 360 brand activation and customer experience development. A demonstrated leader in […]

The post Retail’s Leading Women: AMA with Christy Schrader first appeared on Ometria.

The post Retail’s Leading Women: AMA with Christy Schrader appeared first on Ometria.

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Retail’s Leading Women: AMA with Bridget Johns

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to shine a light on their experiences, hear their learnings, and help aspiring leaders. This AMA (ask me anything) is with Bridget Johns, a seasoned retail executive with over 20 years of experience working across diverse functional and geographical areas, Bridget […]

The post Retail’s Leading Women: AMA with Bridget Johns first appeared on Ometria.

The post Retail’s Leading Women: AMA with Bridget Johns appeared first on Ometria.

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Ometria Ltd Profile

Company Name

Ometria Ltd

Company Website

//ometria.com

HQ Location

The Tea Building, London, London E1 6JJ, GB

Employees

101-250

Social

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Financials

SERIES B