Ometria Platform Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

Use Cases

Customers recommend Channel Marketing, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ometria Platform.

Other use cases:

  • Campaign Management
  • Content Management
  • Loyalty Management
  • Social Media Analytics
  • Lifetime Value Management
  • Customer Case Management
  • Rating And Review Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Ometria Platform.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Improve Consistency
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Ometria Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Ometria Platform works with different mediums / channels such as E-Mail.

Ometria Platform's features include Personalization. and Ometria Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Ometria Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Ometria has provided powerful aggregation of our ecommerce data with a much more intuitive user experience, that allows us to quickly derive insights on how our digital marketing channels are performing, and make informed decisions to improve the business...." Peer review by Zoe Ng, Head of Business Development, Charlotte Tilbury

Ometria Platform, Cordial Platform, MessageGears, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ometria Platform unifies shopper data to enable personalized, cross-channel marketing with AI-powered insights. It integrates seamlessly with existing technology stacks for efficient customer engagement.

Popular Business Setting

for Ometria Platform

Top Industries

  • Design
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Small Business
  • Mid Market

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Ometria Platform Use Cases

How can Ometria Platform optimize your Channel Marketing Workflow?

How can Ometria Platform optimize your Engagement Management Workflow?

How efficiently Does Ometria Platform manage your Sending & Publishing Communications?

What makes Ometria Platform ideal for Campaign Management?

16+ more Business Use Cases

151 buyers and buying teams have used Cuspera to assess how well Ometria Platform solved their Marketing Data Intelligence needs. Cuspera uses 253 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Apparel & Fashion

CASE STUDY Ledbury

Ometria helped Ledbury connect online and in-store shopping for its customers. The platform enabled personalized campaigns using customer data from both channels. Ledbury saw a 50% open rate from sub...scribers and a 55% increase in orders from returning customers. Revenue increased by 27%. Abandonment campaigns and targeted emails drove more engagement and sales. Ledbury used Ometria to send timely, relevant messages and grow its brand.

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Retail

CASE STUDY Patch

Ometria helped Patch, a plant retailer, boost engagement with lapsed customers using automated SMS campaigns. Patch used a test-and-learn strategy, splitting customers into one-time and repeat purcha...sers. Adding SMS to email workflows led to a 24% increase in revenue per contact and a 13% rise in average order value for lapsed one-time buyers. Repeat purchasers saw a 28% increase in orders and a 17% increase in revenue per customer. Patch found the Ometria platform easy to use and plans to expand automated SMS campaigns.

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Retail

CASE STUDY Sigma Sports

Ometria helped Sigma Sports improve its marketing with better customer data and automation. The platform enabled advanced segmentation and personalisation for emails and social campaigns. Sigma Sport...s saw a 70% increase in revenue from returning customers, a 9% increase in retention rate, and a 31% increase in active customers. The team gained more control and insight, making campaigns easier to manage and more effective.

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Retail

CASE STUDY Wolf and Badger

Ometria helped Wolf and Badger make their marketing messages more relevant for each customer. Wolf and Badger used Ometria to set up automated emails for abandoned carts and to reactivate at-risk cus...tomers. They also sent personalized post-purchase emails with product recommendations. Wolf and Badger saw a 4% rise in online revenue, a 60% increase in repeat rate within 3 months, and 8 times higher open rates on triggered emails compared to newsletters.

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Apparel & Fashion

CASE STUDY Seraphine

Ometria helped Seraphine use email marketing to reach first-time shoppers and prospects with personalized messages. Seraphine needed a tool to automate and segment customer communication for expectan...t mothers. Ometria's insights team analyzed customer data and set up lifecycle-based automated email triggers. Seraphine saw a 60% increase in revenue from email, a 10% rise in customers repeating within 30 days, and an 11% conversion rate on automated emails.

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Retail

CASE STUDY Sephora UK (formerly Feelunique)

Ometria helped Sephora UK (formerly Feelunique) use AI-powered predictive segmentation to personalize email campaigns by brand affinity. The marketing team targeted shoppers with newsletters themed a...round brands they were most likely to prefer. Machine learning created audiences based on purchase and browsing behavior, not just past purchases. This approach led to a 95% uplift in revenue per email, a 33% increase in click to open rate, and a 12% rise in average order value. The tool reduced manual work and improved customer experience.

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Finisterre - Ometria vs Previous Provider

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Peers used Ometria Platform for channel marketing and engagement management

Ometria Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (13)
Analytics

4.65/5 ★

Read Reviews (37)
Custom Reports

4.16/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Ometria Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Ometria Platform

Ometria Ltd News

Customer

Foot Locker taps Ometria to drive data-powered customer marketing - Retail Customer Experience

Foot Locker selected Ometria as its customer data platform to unify customer data and enhance personalized marketing. The partnership aims to leverage Ometrias real-time insights and advanced data capabilities to support Foot Lockers FLX Rewards loyalty program and deliver tailored experiences across channels.

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Ometria Welcomes Four Esteemed Marketers to Advisory Board

[May 20, 2024, New York, NY] – Ometria, the leading customer data and experience platform, proudly announces the addition of four world-renowned marketers to its advisory board. These new members bring a wealth of experience and expertise in the retail sector, further enriching Ometria’s strategic vision and commitment to innovation. Joining the distinguished ranks of […]

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board first appeared on Ometria.

The post Ometria Welcomes Four Esteemed Marketers to Advisory Board appeared first on Ometria.

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Retail’s Leading Women: AMA with Christy Schrader

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to spotlight their experiences, hear their learnings, and help aspiring leaders get ahead. This AMA (ask me anything) is with Christy Schrader, a retail industry veteran with extensive experience in 360 brand activation and customer experience development. A demonstrated leader in […]

The post Retail’s Leading Women: AMA with Christy Schrader first appeared on Ometria.

The post Retail’s Leading Women: AMA with Christy Schrader appeared first on Ometria.

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Retail’s Leading Women: AMA with Bridget Johns

For International Women’s Day 2024, we interviewed leading women in the retail marketing industry to shine a light on their experiences, hear their learnings, and help aspiring leaders. This AMA (ask me anything) is with Bridget Johns, a seasoned retail executive with over 20 years of experience working across diverse functional and geographical areas, Bridget […]

The post Retail’s Leading Women: AMA with Bridget Johns first appeared on Ometria.

The post Retail’s Leading Women: AMA with Bridget Johns appeared first on Ometria.

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Ometria Ltd Profile

Company Name

Ometria Ltd

Company Website

//ometria.com

HQ Location

The Tea Building, London, London E1 6JJ, GB

Employees

101-250

Social

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Financials

SERIES B