Home Marketing Data Intelligence Ometria Platform

Ometria Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Ometria Platform
Brand: Ometria Platform
Rating: 4.39 (253 reviews)

4.39 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(253)

Customer stories

Ometria’s CDXP helped Steve Madden connect online and offline customer data from 200 stores. The platform unified 13 data feeds, giving a clear view of customer behavior. Steve Madden saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion. The team managed campaigns across email, SMS, push, and social from one interface. Ometria’s retail focus enabled actionable insights and improved customer lifecycle management.
Ometria helped Hype. boost revenue from returning customers by 43%. The apparel brand used Ometria to run cross-channel campaigns, segment VIPs, and send targeted emails. Hype. saw a 20% uplift in repeat purchases and a 372k increase in email subscribers. The platform enabled basket abandonment and VIP recognition campaigns, driving a 69% increase in first purchases. Ometria's insights let Hype. engage customers across email, Facebook, and Instagram for better retention.
Ometria's predictive segmentation tool helped Sephora achieve a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Sephora used Ometria to manage a complex rebrand, integrating Feelunique UK into Sephora. The platform supported technical changes, sender reputation building, and customer-centric communication. Ometria's dashboards enabled Sephora to track and optimize email deliverability and campaign performance throughout the rebrand.
Ometria helped LuxDeco give each customer a personal experience online. LuxDeco used Ometria to create a single customer view and send targeted, automated emails. The platform let them identify key moments in the customer journey and segment campaigns by customer value. As a result, LuxDeco saw a 107% increase in lapsed customers won back, £14.30 earned per cart abandonment email, and an 11x uplift in average order value from Ometria-sent emails.

Product Business Settings

Ometria Platform is popular in Design, Information Technology And Services, and Consumer Goods industries and is widely used by Small Business, Mid Market.

Integrations

Other Demand Generation

E-Commerce Platform

Meeting Management

Help Desk

Ometria Platform Product Overview

Ometria is a Customer Data and Experience Platform (CDXP) specifically designed for retail brands. Its AI-powered capabilities enable businesses to craft memorable customer interactions across all channels. By integrating marketing data intelligence, Ometria empowers retail marketing teams with precision tools to understand and engage their audience effectively. A unique feature of Ometria is its focus on delivering personalized experiences that align with customer preferences, enhancing brand loyalty and driving ROI. This platform stands out in the retail sector by providing tailored solutions that address the specific needs of retail marketers, ensuring impactful customer engagement and retention.

How satisfied the customers are with Ometria Platform use-cases

Reviews

"...A cross-channel marketing platform that gathers & profiles customer data to provide retailers with insights for creating campaigns...." Peer review from Ometria