Ometria helped Cox & Cox, a UK furniture retailer, improve email engagement after a drop post-lockdown. Using Ometria’s insights, segmentation, and recommendation engines, they created personalized c...ampaigns based on customer lifecycle and category affinity. The campaign used 45 versions tailored to different segments. As a result, conversion rates increased by 91% and average order value rose by 40% compared to non-personalized campaigns.
Interflora wanted to improve customer retention outside peak times. They used a 'batch and blast' email approach, lacking targeted communication. Ometria's Retail Success Model helped them audit cust...omer data and create a Marketing Action Plan. This plan guided them in setting up automated campaigns and personalizing messages. As a result, Interflora increased customer retention by 12% and saw a 4x increase in revenue from automated campaigns.
Ometria helped Trouva adapt its email marketing during COVID-19. The platform gave the team real-time insights and tools to create relevant, engaging campaigns. Trouva saw a 53% increase in click-thr...ough rate, a 74% increase in sessions from broadcast emails, and a 13% increase in open rate. The team also saved time with dynamic product image generation. These changes led to stronger email engagement and lower unsubscribe rates.
Ometria helps Astrid & Miyu, a jewelry brand, manage customer data and CRM. The platform lets them see all customer data in one place. This speeds up their marketing and CRM projects. They use Ometri...a’s Facebook Leads integration for fast, personalized campaigns. The team connects online and in-store data to give a smooth customer experience. Using Ometria, they run targeted campaigns and improve loyalty programs.
Ometria helped LuxDeco give each customer a personal experience online. LuxDeco used Ometria to create a single customer view and send targeted, automated emails. The platform let them identify key m...oments in the customer journey and segment campaigns by customer value. As a result, LuxDeco saw a 107% increase in lapsed customers won back, £14.30 earned per cart abandonment email, and an 11x uplift in average order value from Ometria-sent emails.
Ometria helped Patch, a plant retailer, boost engagement with lapsed customers using automated SMS campaigns. Patch used a test-and-learn strategy, splitting customers into one-time and repeat purcha...sers. Adding SMS to email workflows led to a 24% increase in revenue per contact and a 13% rise in average order value for lapsed one-time buyers. Repeat purchasers saw a 28% increase in orders and a 17% increase in revenue per customer. Patch found the Ometria platform easy to use and plans to expand automated SMS campaigns.
Ometria helped Sephora with a major rebrand and the integration of Feelunique UK. Sephora used Ometria's predictive segmentation and campaign performance tools to improve email marketing. The project... focused on building sender reputation, customer communication, and tracking deliverability. Sephora saw a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Customer feedback and careful planning were key to the rebrand's success.
Ometria helped Hotel Chocolat improve their CRM strategy. The platform gave the team all customer data and automation tools in one place. Hotel Chocolat saw a 22% increase in year-on-year repeat rate...s and a 56% growth in email contribution to online revenue. Customer lifetime value improved by 17% year over year. The team reactivated 50% of lapsed customers in 2021. Ometria enabled personalized marketing and efficient customer retention.
Ometria helped Interflora improve customer retention and boost revenue from automated campaigns. Interflora used Ometria’s Retail Success Model to audit customer data and identify new marketing oppor...tunities. The team built targeted, automated campaigns and personalized messages for different customer segments. Interflora saw a 12% increase in customer retention and a 4x increase in revenue from automations. The Ometria platform made campaign management and data analysis easier for the CRM team.
Ometria's CDP helps Holt Renfrew connect online and offline customer data. The platform gives a full view of each customer journey. Holt Renfrew uses Ometria's AI to predict what customers want. This... lets them personalize messages and improve the luxury shopping experience. The team works closely with Ometria to test and improve their marketing. Leaders at Holt Renfrew say Ometria is key to their marketing strategy.
Ometria helped Sigma Sports improve its marketing with better customer data and automation. The platform enabled advanced segmentation and personalisation for emails and social campaigns. Sigma Sport...s saw a 70% increase in revenue from returning customers, a 9% increase in retention rate, and a 31% increase in active customers. The team gained more control and insight, making campaigns easier to manage and more effective.
Ometria helped Sephora UK (formerly Feelunique) use AI-powered predictive segmentation to personalize email campaigns by brand affinity. The marketing team targeted shoppers with newsletters themed a...round brands they were most likely to prefer. Machine learning created audiences based on purchase and browsing behavior, not just past purchases. This approach led to a 95% uplift in revenue per email, a 33% increase in click to open rate, and a 12% rise in average order value. The tool reduced manual work and improved customer experience.
Sephora worked with Ometria to rebrand and integrate Feelunique UK into Sephora. They aimed to capitalize on brand excitement and communicate the rebrand to existing customers. Ometria's predictive s...egmentation tool helped enhance email segmentation, leading to a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value. The rebrand involved careful planning, customer engagement, and building a positive sender reputation.
Ometria helped Wolf and Badger make their marketing messages more relevant for each customer. Wolf and Badger used Ometria to set up automated emails for abandoned carts and to reactivate at-risk cus...tomers. They also sent personalized post-purchase emails with product recommendations. Wolf and Badger saw a 4% rise in online revenue, a 60% increase in repeat rate within 3 months, and 8 times higher open rates on triggered emails compared to newsletters.
Ometria helped Wolf & Badger grow from a small boutique to a leading global marketplace for independent brands. Wolf & Badger used Ometria’s platform to drive strategic, data-driven CRM and marketing.... The partnership enabled them to test, learn, and improve campaigns with expert support. Ometria’s AI-powered Architect tool gave them deeper customer insights and better personalization. Wolf & Badger credits Ometria’s innovation and functionality for supporting their decade of growth.
Health, Wellness and Fitness Case Studies and Success Stories with Ometria Platform
CASE STUDY FutureYou Cambridge
Ometria helped FutureYou Cambridge move more offline customers to buy online. The brand used Ometria to send direct mail with unique codes, track redemptions, and personalize welcome campaigns. They ...also personalized newsletters and segmented customers by lifecycle stage. Ometria enabled cross-sell and replenishment campaigns based on customer preferences. Results included a 90% increase in active online customers, a 63% increase in returning customers, and a 3% increase in retention rate.
Food & Beverages Case Studies and Success Stories with Ometria Platform
CASE STUDY Hotel Chocolat
Hotel Chocolat, a luxury British chocolatier, partnered with Ometria to enhance their CRM strategies. The pandemic accelerated their digital presence, leading to a high volume of new online customers.... Ometria's platform helped Hotel Chocolat improve efficiency and personalization in their marketing. As a result, they saw a 22% increase in repeat rates, 56% growth in email revenue, and a 50% reactivation rate in 2021.
Apparel & Fashion Case Studies and Success Stories with Ometria Platform
CASE STUDY Victoria Beckham
Ometria helped Victoria Beckham improve customer journeys with a user-friendly CRM platform. The brand moved from basic email campaigns to a 360 CRM strategy, using cross-channel orchestration and AI...-powered personalization. They capitalized on cultural moments, like the Netflix documentary, to engage new and existing customers. Results include a 26% increase in reactivated customers, 19% higher repeat purchase rate, 12% rise in average order value, and 17% boost in lead conversion. Revenue grew 50% while the luxury fashion sector declined 12%.
Ometria helped Fred Perry improve customer retention using its Retail Success Model. The Ometria team audited Fred Perry’s performance and created a custom marketing action plan. Fred Perry used Omet...ria’s platform to build targeted automation campaigns and segment customers by lifecycle stage. The brand saw an 18% increase in 12-month customer repeat rate, a 22% improvement in customer reactivation rate, and a 24% increase in yearly revenue. Ometria’s tools made campaign building easy and improved business results.
Ometria helped EGO, a fast-growing online fashion retailer, improve customer retention and campaign speed. EGO used Ometria to gain insights into customer behavior and build targeted segments. The te...am launched more personalized and automated campaigns. EGO saw a 63% increase in repeat customers and beat Black Friday revenue targets by 41%. Campaigns are now twice as fast to market as before.
Ometria helped Seraphine use email marketing to reach first-time shoppers and prospects with personalized messages. Seraphine needed a tool to automate and segment customer communication for expectan...t mothers. Ometria's insights team analyzed customer data and set up lifecycle-based automated email triggers. Seraphine saw a 60% increase in revenue from email, a 10% rise in customers repeating within 30 days, and an 11% conversion rate on automated emails.
Ometria’s CDXP helped Steve Madden connect online and offline customer data from 200 stores. The platform unified 13 data feeds, giving a clear view of each customer. Steve Madden used Ometria to run... campaigns across email, SMS, push, and social channels. They saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion. The team found it easy to manage and sync audiences, improving their customer understanding and campaign results.
Ometria helped Ledbury connect online and in-store shopping for its customers. The platform enabled personalized campaigns using customer data from both channels. Ledbury saw a 50% open rate from sub...scribers and a 55% increase in orders from returning customers. Revenue increased by 27%. Abandonment campaigns and targeted emails drove more engagement and sales. Ledbury used Ometria to send timely, relevant messages and grow its brand.
Ometria helped Hype. re-engage customers and reward loyal shoppers using cross-channel campaigns. The platform enabled targeted basket abandonment emails and VIP recognition flows. Hype. used Faceboo...k and Instagram to reach new and existing customers. With Ometria, Hype. saw a 43% increase in revenue from returning customers, a 372,000 increase in email subscribers, and a 20% uplift in repeat purchases. The brand also achieved a 69% increase in first purchases.
Ometria helped Finisterre's marketing team work faster and trust their data. The team completed twice as much work as before. The integration with Ometria was seamless and finished in five weeks. Ome...tria gave Finisterre strategic guidance and relevant KPIs. The platform supports Finisterre's mission of sustainability and customer understanding.
Fred Perry, a well-known fashion brand, wanted to improve customer retention. They used Ometria's Retail Success Model to focus on their VIP customers. Ometria helped them create a Marketing Action P...lan. This plan included personalized campaigns and product recommendations. As a result, Fred Perry increased their 12-month customer repeat rate by 18% and improved customer reactivation by 22%. Their overall yearly revenue went up by 24%.
Steve Madden used Ometria's platform to better understand their customers. They integrated 13 data feeds from 200 stores into a single interface. This helped them manage campaigns across email, SMS, ...push, and social channels. As a result, they saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion.
Consumer Goods Case Studies and Success Stories with Ometria Platform
CASE STUDY Emma Bridgewater
Ometria helped Emma Bridgewater create a personalised customer experience across its pottery and homeware range. The brand moved from basic email personalisation to advanced, automated marketing jour...neys using Ometria's platform. Emma Bridgewater gained actionable customer insights and improved segmentation. The results included a 30% increase in return customers, a 19% increase in retention rate, and a 65% increase in active customers.
Ometria helped Davines improve their CRM strategy. Davines used Ometria’s platform to centralize customer data and automate personalized marketing. They launched campaigns like 'anniversary of first ...purchase' and improved workflows for abandoned browse and winback. Ometria’s AI-powered insights made campaign building faster. Davines saw 8% overall revenue growth, 18% increase in loyal AOV, and 10% higher repeat rate year over year.
Steve Madden orchestrates and executes campaigns across email, SMS, push and social channels all from the same single interface where customer profiles are unified, Ometria’s CDXP.
With Ometria powering next-level experiences and making sure the CRM team operated as efficiently as they could, the premium chocolate brand achieved some incredible CRM-driven results, and continue ...to do so; here’s how they did it.
Ometria enabled FutureYou Cambridge to learn which combinations of products proved most popular. Within the platform the brand was able to offer select items to purchase together and up-sell products... that were overall favourites.
Using Ometria’s predictive segmentation engine, the Sephora UK marketing team sent subscribers a personalised newsletter campaign that targeted shoppers based on their affinity towards certain brands.
LK Bennett gets personal as British brand taps Ometria customer data and experience platform - Retail Technology Innovation Hub
LK Bennett has chosen Ometria's customer data and experience platform to enhance personalization and customer understanding. The British brand aims to leverage Ometria's intuitive technology and reta...il expertise to drive growth and improve customer engagement.
Foot Locker selected Ometria as its customer data platform to unify customer data and enhance personalized marketing. The partnership aims to leverage Ometrias real-time insights and advanced data ca...pabilities to support Foot Lockers FLX Rewards loyalty program and deliver tailored experiences across channels.
