Real-World Case Studies and Customer Success Stories with Ometria Platform

Ometria helped Whittard of Chelsea boost customer loyalty and retention. The brand launched Whittard Rewards to engage shoppers and reduce... churn. With Ometria, they saw a 32% increase in repeat rate and a 17% drop in churn. Automation now drives 62% of email revenue. Email campaigns led to a 34% year-over-year rise in in-store orders. Whittard hit their membership goal five months early, showing strong CRM and omnichannel results.
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Ometria's CDP helps Holt Renfrew connect online and offline customer data. The platform gives a full view of each customer... journey. Holt Renfrew uses Ometria's AI to predict what customers want. This lets them personalize messages and improve the luxury shopping experience. The team works closely with Ometria to test and improve their marketing. Leaders at Holt Renfrew say Ometria is key to their marketing strategy.
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Ometria helped Trouva adapt its marketing during COVID-19. The team used real-time customer insights to make email campaigns more relevant.... This led to a 53% increase in click-through rate and a 74% rise in sessions from broadcast emails. Open rates grew by 13% and unsubscribes dropped by 2%. Ometria's platform made campaign building faster and more efficient for Trouva's lean marketing team.
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Ometria helped Cox & Cox, a UK furniture retailer, improve email engagement after a drop post-lockdown. Using Ometria’s insights, segmentation,... and recommendation engines, they created personalized campaigns based on customer lifecycle and category affinity. The campaign used 45 versions tailored to different segments. As a result, conversion rates increased by 91% and average order value rose by 40% compared to non-personalized campaigns.
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Ometria helped LuxDeco give each customer a personal experience online. LuxDeco used Ometria to create a single customer view and... send targeted, automated emails. The platform let them identify key moments in the customer journey and segment campaigns by customer value. As a result, LuxDeco saw a 107% increase in lapsed customers won back, £14.30 earned per cart abandonment email, and an 11x uplift in average order value from Ometria-sent emails.
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Ometria helped Sephora UK (formerly Feelunique) use machine learning to personalize email campaigns based on brand affinity. The marketing team... used predictive segmentation to target shoppers with content tailored to their interests. This approach led to a 95% uplift in revenue per email, a 33% increase in click to open rate, and a 12% rise in average order value. The solution reduced manual work and improved customer experience. Ometria’s AI-driven segmentation replaced basic rule-based targeting for better results.
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Ometria helped Wolf & Badger boost online revenue by 4%. The retailer saw a 60% increase in repeat rate within... three months of acquisition. Triggered emails achieved open rates eight times higher than newsletters. Wolf & Badger used Ometria to automate marketing, recapture abandoned visits, and personalize post-purchase experiences. The platform enabled targeted campaigns based on customer lifecycle and behavior.
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Ometria helped Sigma Sports boost revenue from returning customers by 70%. The retailer unified its customer data and used advanced... automation to personalize marketing across email and social channels. Sigma Sports saw a 9% increase in retention rate and a 31% rise in active customers. Segmented campaigns and dynamic content improved engagement for different shopper groups. The marketing team gained control and insight, making campaigns easier to manage and more effective.
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Ometria helped Patch, a plant retailer, boost engagement with lapsed customers using automated SMS campaigns. Patch used a test-and-learn strategy,... splitting customers into one-time and repeat purchasers. Adding SMS to email workflows led to a 24% increase in revenue per contact and a 13% rise in average order value for lapsed one-time buyers. Repeat purchasers saw a 28% increase in orders and a 17% increase in revenue per customer. Patch found the Ometria platform easy to use and plans to expand automated SMS campaigns.
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Ometria helps Astrid & Miyu, a jewelry brand, manage customer data and CRM. The platform lets them see all customer... data in one place. This speeds up their marketing and CRM projects. They use Ometria’s Facebook Leads integration for fast, personalized campaigns. The team connects online and in-store data to give a smooth customer experience. Using Ometria, they run targeted campaigns and improve loyalty programs.
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Ometria helped Wolf & Badger grow from a small boutique to a global marketplace for independent brands. The partnership enabled... Wolf & Badger to use data-driven CRM and marketing strategies. Ometria’s platform supported campaign testing, customer journey analysis, and loyalty programs. AI-powered personalization gave Wolf & Badger a competitive edge in retail. The company credits Ometria’s innovation and strategic support for a decade of business growth.
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Ometria helped Sephora rebrand Feelunique UK and launch into the UK market. Using Ometria’s predictive segmentation, Sephora saw a 17%... uplift in click-through rate and an 8.4% increase in revenue per email. The email channel’s average order value rose by 10.8%. Ometria’s dashboards and deliverability tools enabled Sephora to track and optimize every phase of the rebrand. Customer engagement and communication were central to the strategy, ensuring a smooth transition and strong results.
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Ometria helped Interflora improve customer retention and boost revenue from automated campaigns. Interflora used Ometria’s Retail Success Model to audit... customer data and identify new marketing opportunities. The team built targeted, automated campaigns and personalized messages for different customer segments. Interflora saw a 12% increase in customer retention and a 4x increase in revenue from automations. The Ometria platform made campaign management and data analysis easier for the CRM team.
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Ometria helped Boden, a leading British clothing brand, solve its fragmented tech stack. Boden needed to unify email, SMS, and... website personalization for better customer experiences. Ometria provided a single platform, enabling fast deployment and strong collaboration. Boden now experiments and adapts quickly, delivering more personalized marketing across all channels.
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Ometria helped Victoria Beckham boost customer loyalty and engagement. The brand moved from basic email blasts to a 360 CRM... strategy using cross-channel journeys and AI-powered personalization. Victoria Beckham saw a 26% increase in reactivated customers, a 19% rise in repeat purchase rate, and a 17% jump in lead conversion. Revenue grew 50% while the luxury fashion sector declined 12%. Ometria enabled seamless, personalized experiences across email, SMS, direct mail, and social.
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Ometria helped Seraphine boost email revenue by 60%. The brand used automated, personalized email campaigns to target first-time shoppers and... prospects. Ometria’s insights team analyzed customer data to find the best times for follow-up. Seraphine’s small marketing team could easily segment and personalize messages. The result was a 10% increase in repeat customers within 30 days and an 11% conversion rate on automated emails.
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Ometria helped Ledbury connect online and in-store shopping for its customers. The platform enabled personalized campaigns using customer data from... both channels. Ledbury saw a 50% open rate from subscribers and a 55% increase in orders from returning customers. Revenue increased by 27%. Abandonment campaigns and targeted emails drove more engagement and sales. Ledbury used Ometria to send timely, relevant messages and grow its brand.
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Ometria helped Hype. boost revenue from returning customers by 43%. The apparel brand used Ometria to run cross-channel campaigns, segment... VIPs, and send targeted emails. Hype. saw a 20% uplift in repeat purchases and a 372k increase in email subscribers. The platform enabled basket abandonment and VIP recognition campaigns, driving a 69% increase in first purchases. Ometria's insights let Hype. engage customers across email, Facebook, and Instagram for better retention.
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Ometria helped EGO, a fast-growing online fashion retailer, improve customer retention and campaign speed. EGO used Ometria to gain insights... into customer behavior and build targeted segments. The team launched more personalized and automated campaigns. EGO saw a 63% increase in repeat customers and beat Black Friday revenue targets by 41%. Campaigns are now twice as fast to market as before.
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Ometria helped Finisterre's marketing team work twice as fast and trust their data. The team found the integration seamless, going... live in just five weeks. Ometria provided retail expertise, strategic guidance, and relevant KPIs. Finisterre now executes campaigns with more agility and better understands its customers. The platform supports Finisterre's growth and sustainability mission in the apparel industry.
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Ometria’s customer data and experience platform helped Steve Madden connect online and offline customer behavior. By integrating 13 data feeds... from 200 stores, Steve Madden unified customer profiles in one interface. The team used Ometria to run campaigns across email, SMS, push, and social channels. Steve Madden saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion. The platform gave them new insights and improved their retail marketing.
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Ometria helped Fred Perry boost its customer retention strategy. Using the Ometria Retail Success Model, Fred Perry saw an 18%... increase in 12-month customer repeat rate. Customer reactivation improved by 22%. Overall yearly revenue grew by 24%. The team used Ometria's marketing automation, product recommendations, and social sync features. Campaigns targeted VIP and lapsed customers, driving strong CRM results.
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Ometria helped Joseph Joseph revamp their loyalty program, leading to a 20% increase in win-back rate and a 21% rise in revenue from returning customers. The brand used... Ometria to create personalized email campaigns and a tiered rewards system. This approach improved customer retention and drove an 11% increase in second purchases. Joseph Joseph now builds deeper customer connections and turns one-time shoppers into loyal advocates. The solution supports their premium positioning in the competitive consumer goods market.
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Ometria helped Emma Bridgewater boost return customers by 30%. The pottery brand used Ometria to create advanced, personalised marketing campaigns.... This included automated journeys like welcome, first purchase, and win-back campaigns. Emma Bridgewater saw a 19% increase in retention rate and a 65% rise in active customers. The platform made it easy for the marketing team to use customer data and improve loyalty segmentation.
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Ometria helped Davines boost overall revenue by 8% year-over-year. The Ometria platform gave Davines advanced reporting, customer data insights, and... AI-powered personalization. Davines used Ometria to automate campaigns and improve customer journeys. They saw an 18% increase in loyal customer average order value and a 10% rise in repeat rate. Ometria's retail expertise and strategic support drove these results for Davines.
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