Real-World Case Studies and Customer Success Stories with Ometria Platform

Ometria's CDP helps Holt Renfrew connect online and offline customer data. The platform gives a full view of each customer... journey. Holt Renfrew uses Ometria's AI to predict what customers want. This lets them personalize messages and improve the luxury shopping experience. The team works closely with Ometria to test and improve their marketing. Leaders at Holt Renfrew say Ometria is key to their marketing strategy.
Show More..

Ometria helped Trouva adapt its email marketing during COVID-19. The platform gave the team real-time insights and tools to create... relevant, engaging campaigns. Trouva saw a 53% increase in click-through rate, a 74% increase in sessions from broadcast emails, and a 13% increase in open rate. The team also saved time with dynamic product image generation. These changes led to stronger email engagement and lower unsubscribe rates.
Show More..

Ometria helped Cox & Cox, a UK furniture retailer, improve email engagement after a drop post-lockdown. Using Ometria’s insights, segmentation,... and recommendation engines, they created personalized campaigns based on customer lifecycle and category affinity. The campaign used 45 versions tailored to different segments. As a result, conversion rates increased by 91% and average order value rose by 40% compared to non-personalized campaigns.
Show More..

Ometria helped LuxDeco give each customer a personal experience online. LuxDeco used Ometria to create a single customer view and... send targeted, automated emails. The platform let them identify key moments in the customer journey and segment campaigns by customer value. As a result, LuxDeco saw a 107% increase in lapsed customers won back, £14.30 earned per cart abandonment email, and an 11x uplift in average order value from Ometria-sent emails.
Show More..

Ometria helped Wolf and Badger make their marketing messages more relevant for each customer. Wolf and Badger used Ometria to... set up automated emails for abandoned carts and to reactivate at-risk customers. They also sent personalized post-purchase emails with product recommendations. Wolf and Badger saw a 4% rise in online revenue, a 60% increase in repeat rate within 3 months, and 8 times higher open rates on triggered emails compared to newsletters.
Show More..

Ometria helped Sigma Sports improve its marketing with better customer data and automation. The platform enabled advanced segmentation and personalisation... for emails and social campaigns. Sigma Sports saw a 70% increase in revenue from returning customers, a 9% increase in retention rate, and a 31% increase in active customers. The team gained more control and insight, making campaigns easier to manage and more effective.
Show More..

Ometria helped Sephora UK (formerly Feelunique) use AI-powered predictive segmentation to personalize email campaigns by brand affinity. The marketing team... targeted shoppers with newsletters themed around brands they were most likely to prefer. Machine learning created audiences based on purchase and browsing behavior, not just past purchases. This approach led to a 95% uplift in revenue per email, a 33% increase in click to open rate, and a 12% rise in average order value. The tool reduced manual work and improved customer experience.
Show More..

Ometria helped Patch, a plant retailer, boost engagement with lapsed customers using automated SMS campaigns. Patch used a test-and-learn strategy,... splitting customers into one-time and repeat purchasers. Adding SMS to email workflows led to a 24% increase in revenue per contact and a 13% rise in average order value for lapsed one-time buyers. Repeat purchasers saw a 28% increase in orders and a 17% increase in revenue per customer. Patch found the Ometria platform easy to use and plans to expand automated SMS campaigns.
Show More..

Ometria helps Astrid & Miyu, a jewelry brand, manage customer data and CRM. The platform lets them see all customer... data in one place. This speeds up their marketing and CRM projects. They use Ometria’s Facebook Leads integration for fast, personalized campaigns. The team connects online and in-store data to give a smooth customer experience. Using Ometria, they run targeted campaigns and improve loyalty programs.
Show More..

Ometria helped Wolf & Badger grow from a small boutique to a leading global marketplace for independent brands. Wolf & Badger... used Ometria’s platform to drive strategic, data-driven CRM and marketing. The partnership enabled them to test, learn, and improve campaigns with expert support. Ometria’s AI-powered Architect tool gave them deeper customer insights and better personalization. Wolf & Badger credits Ometria’s innovation and functionality for supporting their decade of growth.
Show More..

Ometria helped Interflora improve customer retention and boost revenue from automated campaigns. Interflora used Ometria’s Retail Success Model to audit... customer data and identify new marketing opportunities. The team built targeted, automated campaigns and personalized messages for different customer segments. Interflora saw a 12% increase in customer retention and a 4x increase in revenue from automations. The Ometria platform made campaign management and data analysis easier for the CRM team.
Show More..

Ometria helped Hotel Chocolat improve their CRM strategy. The platform gave the team all customer data and automation tools in... one place. Hotel Chocolat saw a 22% increase in year-on-year repeat rates and a 56% growth in email contribution to online revenue. Customer lifetime value improved by 17% year over year. The team reactivated 50% of lapsed customers in 2021. Ometria enabled personalized marketing and efficient customer retention.
Show More..

Ometria helped Sephora with a major rebrand and the integration of Feelunique UK. Sephora used Ometria's predictive segmentation and campaign... performance tools to improve email marketing. The project focused on building sender reputation, customer communication, and tracking deliverability. Sephora saw a 17% uplift in click-through rate, 8.4% uplift in revenue per email, and 10.8% uplift in average order value from the email channel. Customer feedback and careful planning were key to the rebrand's success.
Show More..

Ometria helped Victoria Beckham improve customer journeys with a user-friendly CRM platform. The brand moved from basic email campaigns to... a 360 CRM strategy, using cross-channel orchestration and AI-powered personalization. They capitalized on cultural moments, like the Netflix documentary, to engage new and existing customers. Results include a 26% increase in reactivated customers, 19% higher repeat purchase rate, 12% rise in average order value, and 17% boost in lead conversion. Revenue grew 50% while the luxury fashion sector declined 12%.
Show More..

Ometria helped Seraphine use email marketing to reach first-time shoppers and prospects with personalized messages. Seraphine needed a tool to... automate and segment customer communication for expectant mothers. Ometria's insights team analyzed customer data and set up lifecycle-based automated email triggers. Seraphine saw a 60% increase in revenue from email, a 10% rise in customers repeating within 30 days, and an 11% conversion rate on automated emails.
Show More..

Ometria helped Ledbury connect online and in-store shopping for its customers. The platform enabled personalized campaigns using customer data from... both channels. Ledbury saw a 50% open rate from subscribers and a 55% increase in orders from returning customers. Revenue increased by 27%. Abandonment campaigns and targeted emails drove more engagement and sales. Ledbury used Ometria to send timely, relevant messages and grow its brand.
Show More..

Ometria helped Hype. re-engage customers and reward loyal shoppers using cross-channel campaigns. The platform enabled targeted basket abandonment emails and... VIP recognition flows. Hype. used Facebook and Instagram to reach new and existing customers. With Ometria, Hype. saw a 43% increase in revenue from returning customers, a 372,000 increase in email subscribers, and a 20% uplift in repeat purchases. The brand also achieved a 69% increase in first purchases.
Show More..

Ometria helped EGO, a fast-growing online fashion retailer, improve customer retention and campaign speed. EGO used Ometria to gain insights... into customer behavior and build targeted segments. The team launched more personalized and automated campaigns. EGO saw a 63% increase in repeat customers and beat Black Friday revenue targets by 41%. Campaigns are now twice as fast to market as before.
Show More..

Ometria helped Finisterre's marketing team work faster and trust their data. The team completed twice as much work as before.... The integration with Ometria was seamless and finished in five weeks. Ometria gave Finisterre strategic guidance and relevant KPIs. The platform supports Finisterre's mission of sustainability and customer understanding.
Show More..

Ometria’s CDXP helped Steve Madden connect online and offline customer data from 200 stores. The platform unified 13 data feeds,... giving a clear view of each customer. Steve Madden used Ometria to run campaigns across email, SMS, push, and social channels. They saw a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion. The team found it easy to manage and sync audiences, improving their customer understanding and campaign results.
Show More..

Ometria helped Fred Perry improve customer retention using its Retail Success Model. The Ometria team audited Fred Perry’s performance and... created a custom marketing action plan. Fred Perry used Ometria’s platform to build targeted automation campaigns and segment customers by lifecycle stage. The brand saw an 18% increase in 12-month customer repeat rate, a 22% improvement in customer reactivation rate, and a 24% increase in yearly revenue. Ometria’s tools made campaign building easy and improved business results.
Show More..

Ometria helped Emma Bridgewater create a personalised customer experience across its pottery and homeware range. The brand moved from basic... email personalisation to advanced, automated marketing journeys using Ometria's platform. Emma Bridgewater gained actionable customer insights and improved segmentation. The results included a 30% increase in return customers, a 19% increase in retention rate, and a 65% increase in active customers.
Show More..

Ometria helped Davines improve their CRM strategy. Davines used Ometria’s platform to centralize customer data and automate personalized marketing. They... launched campaigns like 'anniversary of first purchase' and improved workflows for abandoned browse and winback. Ometria’s AI-powered insights made campaign building faster. Davines saw 8% overall revenue growth, 18% increase in loyal AOV, and 10% higher repeat rate year over year.
Show More..

Ometria helped FutureYou Cambridge move more offline customers to buy online. The brand used Ometria to send direct mail with... unique codes, track redemptions, and personalize welcome campaigns. They also personalized newsletters and segmented customers by lifecycle stage. Ometria enabled cross-sell and replenishment campaigns based on customer preferences. Results included a 90% increase in active online customers, a 63% increase in returning customers, and a 3% increase in retention rate.
Show More..

Ometria helped Joseph Joseph revamp their loyalty program, leading to a 20% increase in win-back rate and a 21% rise in revenue from returning customers. The brand used... Ometria to create personalized email campaigns and a tiered rewards system. This approach improved customer retention and drove an 11% increase in second purchases. Joseph Joseph now builds deeper customer connections and turns one-time shoppers into loyal advocates. The solution supports their premium positioning in the competitive consumer goods market.
Show More..

Ometria helped Boden, a leading British clothing brand, solve its fragmented tech stack. Boden needed to unify email, SMS, and... website personalization for better customer experiences. Ometria provided a single platform, enabling fast deployment and strong collaboration. Boden now experiments and adapts quickly, delivering more personalized marketing across all channels.
Show More..