Simon CDP: Product updates, Customer stories, and Insights | 2026 Cuspera

Simon AI helped SeatGeek boost gross transaction value per contact by 70% for Tier 2 event audiences. The marketing team used AI agents to match fans to thousands of smaller events, replacing manual ...audience building. AI-driven targeting surfaced 7.1% of each market weekly as high-propensity fans. The system ran in three test markets, automating audience selection and campaign timing. SeatGeek now delivers more relevant event recommendations and scales marketing without extra staff.
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Simon Data helped ASOS unify customer data and create a single customer view. ASOS used Simon Data to deliver integrated, cross-channel marketing and improve 1:1 personalization. The platform enabled... real-time push notifications and personalized emails for abandoned browsing. ASOS updated 50 million customer profiles daily and used 80,000 products for recommendations. ASOS generated $77.5 million in incremental revenue with Simon Data.
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Simon CDP and Audience API helped RCI boost direct bookings by $13MM. RCI used 20 customer profile variables for website personalization. They saw a 4.5% increase in bookings from segments not likely... to book. The solution enabled personalized content and improved customer service. RCI now updates website content quickly to match marketing needs.
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Simon CDP helped BARK centralize customer data and build detailed customer profiles. BARK used Simon to automate and personalize marketing, saving over 2.5 hours per email. The team launched the Add-...to-Box program, driving $40 million in revenue. Email and SMS now drive 20% of BARK's revenue. Simon made customer segmentation and campaign activation faster and easier.
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Simon CDP and Journeys helped Canary achieve a 5.3% winback conversion rate. Canary switched from MailChimp to Simon to overcome data access issues and enable automated, personalized campaigns. With ...Simon, Canary unified customer data and launched targeted onboarding and winback journeys. The team messaged 2,000 warm leads in four months. Canary improved engagement and drove new subscriptions with a lean marketing team.
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Simon CDP helped The Farmer’s Dog save 80 hours of engineering work in one month. The company unified customer data and replaced three separate lifecycle solutions. This enabled a 10X increase in ema...il experimentation. The Farmer’s Dog now delivers personalized, real-time messaging across email, SMS, and direct response. The platform improved acquisition, activation, and retention.
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