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Consumer Electronics Case Studies and Success Stories with Simon CDP
CASE STUDY Canary
Simon CDP helped Canary, a smart home camera company, overcome data limitations from their previous platform. Canary unified their customer data and set up automated, personalized campaigns. They bui...lt a prospecting funnel that targeted 2,000 warm leads in four months. With Simon, Canary achieved a 5.3% winback conversion rate using a lean marketing team. The platform enabled a 360-degree customer view and stronger engagement.
Travel + Leisure Co. achieved $350K in incremental revenue, doubled productivity, and cut technology costs by 30% using Simon Data for personalized customer engagement.
Simon Data helped Travel + Leisure Co. centralize their data and enable 1:1 personalization. The company faced siloed systems and struggled to use data across marketing channels. With Simon Data, the...y unified data, improved workflow, and deployed models for personalized messaging. Results include $350K in incremental revenue per year, a 2X boost in productivity, and a 30% cut in technology costs. Marketers now deliver personalized journeys across all channels in real time.
Retail Case Studies and Success Stories with Simon CDP
CASE STUDY TeePublic
Simon CDP helped TeePublic boost paid social revenue by 161%. TeePublic wanted to grow paid social but struggled with poor ROAS and scaling issues. Simon integrated in 5 days, built granular segments..., and synced audiences to Facebook. TeePublic split campaigns into acquisition, remarketing, and re-engagement. With Simon's testing, TeePublic doubled spend and saw a 21% increase in ROAS and 121% increase in paid social spend.
Simon Data helped ASOS unify customer data and create a single customer view. ASOS used Simon Data to deliver integrated, cross-channel marketing and improve 1:1 personalization. The platform enabled... real-time push notifications and personalized emails for abandoned browsing. ASOS updated 50 million customer profiles daily and used 80,000 products for recommendations. ASOS generated $77.5 million in incremental revenue with Simon Data.
Simon CDP helped BARK centralize customer data and build detailed customer profiles. BARK used Simon to automate and personalize marketing, saving over 2.5 hours per email. The team launched the Add-...to-Box program, driving $40 million in revenue. Email and SMS now drive 20% of BARK's revenue. Simon made customer segmentation and campaign activation faster and easier.
Simon CDP helped The Farmer’s Dog save 80 hours of engineering work in one month. The company unified customer data and centralized marketing operations using Simon. This enabled real-time, personali...zed messaging across email, SMS, and direct response. The Farmer’s Dog increased email experimentation by 10 times. These changes improved customer acquisition, activation, and retention.
Other Industry Case Studies and Success Stories with Simon CDP
CASE STUDY Anonymous
With Simon Data, marketers identified active website users and added them to existing campaigns. This led to a 20% increase in revenue. The platform made it easy to match anonymous visitors to known ...profiles. Marketers found the process simple and effective. Simon Data helped automate data-driven decisions for better results.
Simon Data’s Audience API helped RCI personalize their website for each member. RCI used 20 customer profile variables to show tailored content and travel recommendations. The solution powered both t...he website and call center with better customer data. RCI generated $13 million in direct booking revenue from personalized content. Bookings from their 'Not Likely to Book' segments increased by 4.5%.
