Brand24 - Social Media Marketing: Use Cases, Capabilities & Competitors

Name: Brand24
Brand: Brand24
Rating: 4.6 (2726 reviews)

4.6 5

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Brand24 - Social Media Monitoring Tool

Brand24 Overview

Brand24 delivers real-time insights into brand mentions across various digital platforms, including social media, news, blogs, and more. This AI-driven social listening tool empowers businesses to protect their brand reputation by tracking over 25 million online sources. Companies can measure brand awareness and analyze competitors effectively. The platform provides unique customer insights, helping businesses understand audience sentiment and trends. A standout feature is its ability to track hashtags and deliver reliable metrics, ensuring no critical mention is missed. Brand24's capabilities are backed by over a decade of experience and a team of 80+ specialists, providing businesses with forward-looking tools to maintain a competitive edge in the digital landscape.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brand24.

Other use cases:

Helpdesk Management
Sending & Publishing Communications
Public Relations
Campaign Management
Lead Tracking
Influencer Marketing
Generation Of New Leads

See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Brand24.

Other priorities:

Improve Brand Engagement
Improve Digital And Social Presence
Increase Sales & Revenue
Enhance Customer Relationships
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Internal Communications
Launch New Products
Scale Best Practices
Establish Thought Leadership

See all business priorities See less business priorities

Brand24 Use-Cases and Business Priorities: Customer Satisfaction Data

Brand24 works with different mediums / channels such as Social Media.

Brand24's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Brand24 support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Brand24 analytics capabilities include Analytics, and Custom Reports.

Reviews

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent" - Krzysiek Radoszewski

Peer review evidence (same sources as the product rating summary)

"...What is amazingly useful it collects information not only from your social media accounts and not only when someone tags you - it actually monitors any mention about your company!..." Peer review by Ula L., Telecommunications

"...This Brand24 is the best as it provide all features which a tracking and monitoring tool should have...." Peer review by Umang Shakya

"...We may also create reports for some of our sponsors so that they can see the impact that the Tweet Chat makes on their mentions and engagement...." Peer review by Ivana Taylor, Founder, DIYMarketers

Brand24, Statusbrew, Eclincher social media management, Kontentino, Determ, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Brand24 is the #1 AI social listening tool providing instant access to mentions and insights across various platforms. Social media, news, blogs, videos, forums, podcasts, and reviews are monitored.

Popular Business Setting

for Brand24

Top Industries

Marketing and Advertising
Internet
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Brand24 is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Brand24 Customer wins, Customer success stories, Case studies

How can Brand24 enhance your Social Media Management process?

The tool effectively tracks social media mentions across a wide range of platforms. It provides valuable insights through comprehensive analytics, reporting, and alerts. The tool's effectiveness is limited by occasional missing Facebook data due to platform restrictions.

"...What is amazingly useful it collects information not only from your social media accounts and not only when someone tags you - it actually monitors any mention about your company!..." Peer review by Ula L., Telecommunications

Read Reviews

What makes Brand24 ideal for Tracking & Monitoring Communications?

What benefits does Brand24 offer for Engagement Management?

Brand24 enables companies to monitor online conversations, identify key influencers, and engage with customers and potential customers. It facilitates timely responses to mentions, positive comments, and negative feedback, allowing for effective customer service. Brand24's engagement capabilities are limited by a lack of features for direct interaction with identified individuals.

"...We may also create reports for some of our sponsors so that they can see the impact that the Tweet Chat makes on their mentions and engagement...." Peer review by Ivana Taylor, Founder, DIYMarketers

Read Reviews

What benefits does Brand24 offer for Helpdesk Management?

29 buyers and buying teams have used Cuspera to assess how well Brand24 solved their Social Media Marketing needs. Cuspera uses 2726 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS	TESTIMONIALS
Krzysiek Radoszewski Marketing Lead, Central & Eastern Europe Uber	While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were present Testimonial By Krzysiek Radoszewski

CUSTOMERS	TESTIMONIALS
Krzysiek Radoszewski Marketing Lead, Central & Eastern Europe Uber	While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were present Testimonial By Krzysiek Radoszewski

DIYMarketers - Marketing And Advertising - Small

USA

Brand24 helped DIYMarketers track key metrics for their #BizapaloozaChat Tweet Chat. They measured reach, impressions, and social media interactions to show sponsors the chat's impact. Using Brand24'...s analysis and comparison features, DIYMarketers increased sponsorship for their Twitter chat by 300%. The platform enabled them to benchmark performance and improve attendee engagement. Sponsor satisfaction and repeat sponsorships grew as a result.

dfusion - Marketing And Advertising - Small

Warsaw, Poland

Brand24 helped dfusion, a digital marketing agency, automate data collection and monitor over 20 active projects. The tool enabled real-time tracking of brand mentions, market trends, and influencer ...identification. dfusion used Brand24 to generate custom reports and newsletters for clients, reducing employee workload. The agency measured campaign effectiveness by analyzing mentions, reach, and engagement. Brand24's user-friendly interface and continuous updates stood out for dfusion.

Dealavo - Information Technology And Services - Small

Warsaw, Poland

Brand24 helps Dealavo spot new business opportunities by monitoring online mentions and key phrases. The tool enables fast reactions to brand discussions and supports link building through email aler...ts and filtering. Dealavo uses Brand24 for market research, product development, and benchmarking against competitors. Insights from Brand24 led to new sales, improved marketing strategies, and increased ROAS for Google Shopping Ads. Media monitoring also helped Dealavo identify trends, build partnerships, and expand internationally.

Cryptiony - Financial Services - Small

Warsaw, Poland

Brand24 helped Cryptiony, a cryptocurrency tax reporting platform, track online mentions and manage its reputation. The team used social listening to monitor keywords, analyze competitors, and identi...fy new partnership opportunities. Within two years, Cryptiony increased its online reach by 500 times and saw a 12,600% rise in online discussions. They also established 10 influencer collaborations. Brand24 enabled Cryptiony to improve services, address customer pain points, and boost brand awareness.

ClickMeeting - Information Technology And Services - Medium

Gdansk, Poland

ClickMeeting uses Brand24 to monitor brand mentions and track industry trends. The team benchmarks against competitors and identifies issues like digital fatigue in the webinar market. Brand24 helps ...them spot trends, analyze sentiment, and respond quickly to online discussions. Integration with Slack and automated reports save time and improve PR efforts. The tool supports market research and helps ClickMeeting stay ahead of the competition.

Craft Holsters - Consumer Goods - Small

Craft Holsters used Brand24 to promote their custom leather holsters. They found new reviewers and collaborators, especially on YouTube, using Brand24. The tool helped them track competitors’ promoti...ons and gather social media KPIs. Craft Holsters valued the attentive support from Brand24’s team. They focused on growing product awareness and monitoring online mentions.

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Frequently Asked Questions(FAQ)

for Brand24

What is Brand24?

Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.

This platform helps to improve customer satisfaction, measure and analyze marketing/PR efforts, track hashtag to find influencers. It provides customer insights, customer engagement, sales opportunities detection in social media, protect brand image, track marketing progress, measure effectiveness, analyze competition, slack integration and is available as mobile app.

It also features mentions feeds and analytics, identify sudden change in discussion volume to spot problematic issues, identify industry influencers, sentiment analysis to better understand customer attitudes, customized alerts, data exporting and filtering.

What is Brand24 used for?

Brand24 is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Social Media Management, Tracking & Monitoring Communications and Engagement Management .