Brand24: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Brand24
Brand: Brand24
Rating: 4.6 (2726 reviews)

4.6 5

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(2726)

Brand24 - Social Media Monitoring Tool

Brand24 Overview

Brand24 delivers real-time insights into brand mentions across various digital platforms, including social media, news, blogs, and more. This AI-driven social listening tool empowers businesses to protect their brand reputation by tracking over 25 million online sources. Companies can measure brand awareness and analyze competitors effectively. The platform provides unique customer insights, helping businesses understand audience sentiment and trends. A standout feature is its ability to track hashtags and deliver reliable metrics, ensuring no critical mention is missed. Brand24's capabilities are backed by over a decade of experience and a team of 80+ specialists, providing businesses with forward-looking tools to maintain a competitive edge in the digital landscape.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brand24.

Other use cases:

Helpdesk Management
Sending & Publishing Communications
Public Relations
Campaign Management
Lead Tracking
Influencer Marketing
Generation Of New Leads

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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Brand24.

Other priorities:

Improve Brand Engagement
Improve Digital And Social Presence
Increase Sales & Revenue
Enhance Customer Relationships
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Internal Communications
Launch New Products
Scale Best Practices
Establish Thought Leadership

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Brand24 Use-Cases and Business Priorities: Customer Satisfaction Data

Brand24 works with different mediums / channels such as Social Media.

Brand24's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Brand24 support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Brand24 analytics capabilities include Analytics, and Custom Reports.

Reviews

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent" - Krzysiek Radoszewski

Brand24, Statusbrew, Eclincher social media management, Kontentino, Determ, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Brand24 is the #1 AI social listening tool providing instant access to mentions and insights across various platforms. Social media, news, blogs, videos, forums, podcasts, and reviews are monitored.

Popular Business Setting

for Brand24

Top Industries

Marketing and Advertising
Internet
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Brand24 is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Brand24 Use Cases

How does Brand24 facilitate Social Media Management?

The tool effectively tracks social media mentions across a wide range of platforms. It provides valuable insights through comprehensive analytics, reporting, and alerts. The tool's effectiveness is limited by occasional missing Facebook data due to platform restrictions.

"...What is amazingly useful it collects information not only from your social media accounts and not only when someone tags you - it actually monitors any mention about your company!..." Peer review by Ula L., Telecommunications

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How can Brand24 optimize your Tracking & Monitoring Communications Workflow?

How does Brand24 facilitate Engagement Management?

Brand24 enables companies to monitor online conversations, identify key influencers, and engage with customers and potential customers. It facilitates timely responses to mentions, positive comments, and negative feedback, allowing for effective customer service. Brand24's engagement capabilities are limited by a lack of features for direct interaction with identified individuals.

"...We may also create reports for some of our sponsors so that they can see the impact that the Tweet Chat makes on their mentions and engagement...." Peer review by Ivana Taylor, Founder, DIYMarketers

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What Are the key features of Brand24 for Helpdesk Management?

37+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Brand24 solved their Social Media Marketing needs. Cuspera uses 2726 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Krzysiek Radoszewski Marketing Lead, Central & Eastern Europe Uber	While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were present Testimonial By Krzysiek Radoszewski

CUSTOMERS	TESTIMONIALS
Krzysiek Radoszewski Marketing Lead, Central & Eastern Europe Uber	While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were present Testimonial By Krzysiek Radoszewski

Case Studies

Education

CASE STUDY SWPS University

Brand24 helped SWPS University with scientific research on consumer perceptions of perfume scents. The challenge was collecting and analyzing large amounts of social media data for a master's thesis.... Brand24 provided easy access to social media narratives, saving significant time and effort. The tool's intuitive interface and analytics features made data collection and analysis fast and simple. This allowed the researcher to focus on drawing conclusions and understanding cultural differences in scent perception.

Financial Services

CASE STUDY Global66

Brand24 helped Global66, a fintech company, improve customer experience and public relations. The tool let Global66 track social media mentions and analyze customer feedback in real time. By March 20...24, Global66 turned 18% of negative reviews into positive feedback using Brand24. The platform also helped them find new brand ambassadors and gain insights for app improvements. Global66 used Brand24 to better understand customer needs and boost user satisfaction.

Internet

CASE STUDY Zrzutka.pl

Brand24 helps Zrzutka.pl grow in Poland and expand globally with 4fund.com. Zrzutka.pl uses Brand24 to monitor online mentions and fundraisers. The tool helps them find important posts, even when not... tagged. Brand24 supports market research and competition analysis for international growth. Slack integration makes daily monitoring easier for the team.

Marketing and Advertising

CASE STUDY GreenRoom

Brand24 helped GreenRoom, a PR and digital marketing agency, track and manage online mentions for their client Emporia. GreenRoom switched from Google Alerts to Brand24 for easier and faster monitori...ng. With Brand24, they set up real-time notifications and improved their ability to engage on forums and Reddit. This led to a 1000% increase in views and a 300% increase in followers on Reddit. GreenRoom gained better insights and built more trust with online communities.

Financial Services

CASE STUDY XTB

XTB uses Brand24 to monitor and manage its online reputation in the trading market. The platform helps XTB track brand sentiment, analyze customer feedback, and measure marketing performance. XTB lev...erages AI-powered features like AI Insights and Topic Analysis to quickly uncover trends and key topics. In Q3 2024, XTB gained 108,104 new clients, a 60% increase from the previous year, and saw active clients rise by 69%. Brand24 supports XTB in making data-driven decisions and staying ahead in the financial services industry.

Information Technology and Services

CASE STUDY Traffit

Brand24 helps Traffit generate 500 qualified leads every month. Traffit uses Brand24 for media monitoring, competitor analysis, and market research. They track competitor keywords and industry trends... to find new leads. Using Brand24, their engagement rate increased to 30% from 2% with cold calling. Brand24 also inspired the Traffit Library project, bringing in 700 qualified leads.

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Frequently Asked Questions(FAQ)

for Brand24

What is Brand24?

Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.

This platform helps to improve customer satisfaction, measure and analyze marketing/PR efforts, track hashtag to find influencers. It provides customer insights, customer engagement, sales opportunities detection in social media, protect brand image, track marketing progress, measure effectiveness, analyze competition, slack integration and is available as mobile app.

It also features mentions feeds and analytics, identify sudden change in discussion volume to spot problematic issues, identify industry influencers, sentiment analysis to better understand customer attitudes, customized alerts, data exporting and filtering.

What is Brand24 used for?

Brand24 is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Social Media Management, Tracking & Monitoring Communications and Engagement Management .