Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We use the campaign hashtag tracking tool and social media profiles, but the other tools are not intuitive enough to be helpful...." Peer review by Ashley B, Assistant Director, Digital Innovation, Education

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Meltwater Use Cases

How does Meltwater facilitate Social Media Management?

How can Meltwater optimize your Public Relations Workflow?

How does Meltwater facilitate Communication Management?

What Are the key features of Meltwater for Engagement Management?

How does Meltwater address your Contact List Management Challenges?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Case Studies

Marketing and Advertising

CASE STUDY Big Valley Marketing

Meltwater social listening and analytics helps Big Valley Marketing deliver fast, data-driven insights for B2B tech clients. The agency uses Meltwater to break down complex data, create custom dashbo...ards, and share real-time information across teams. Meltwater’s AI, Mira, speeds up research tasks from 30 minutes to just five. The platform’s flexibility and AWS-powered performance support Big Valley’s need for reliable, scalable analytics. Big Valley uses Meltwater to guide clients with actionable, data-backed strategies.

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Real Estate

CASE STUDY Juwai IQI

Meltwater’s Media Monitoring solution helped Juwai IQI manage global media coverage. The PR & communications team needed to track conversations in 20 countries. Meltwater let them see both the qualit...y and quantity of coverage. The dashboard made it easy to compare regions and competitors. The team could view year-on-year coverage in markets like Malaysia, China, and Australia. This improved their ability to run targeted PR campaigns.

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Consumer Electronics

CASE STUDY Canon

Meltwater helps Canon improve its influencer marketing and social media strategy. Canon used to rely on agencies for influencer data and reporting, which was slow and costly. With Meltwater, Canon's ...team can find influencers, track campaigns, and report results quickly. They saved $9,000 in agency fees in one week. Canon also saw a 37% increase in campaign performance using Meltwater's tools.

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Internet

CASE STUDY Google

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Marketing and Advertising

CASE STUDY Fifty Acres

Meltwater helped Fifty Acres, a communications agency, track national conversations and measure campaign impact. The platform provided media intelligence, media relations, and social listening tools.... Fifty Acres used Meltwater to create visual reports and dashboards for clients. This made it easy to show campaign results and value. Real-time data and interactive presentations improved client communication and business development.

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Education

CASE STUDY Howard University

Meltwater helps Howard University measure and prove the impact of its communications. Before Meltwater, the team used three separate tools and struggled to show results. With Meltwater, they now trac...k media reach, social media impact, and campaign performance in one place. A homecoming campaign video reached 2.5 million views, showing strong ROI. The team uses Meltwater data to report results to leadership and improve their brand presence.

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Video

Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

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for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

Meltwater received three Comparably Awards for employee happiness, perks, and work-life balance, highlighting its commitment to a positive workplace culture. These awards are based on anonymous employee feedback across various metrics, reflecting Meltwater's dedication to employee well-being and satisfaction.

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Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

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Partnership

Meltwater and Dow Jones Join Forces to Deliver Premium Business News to PR Professionals The Indian Awaaz

Meltwater has formed a strategic partnership with Dow Jones to provide PR professionals access to premium content from publications like The Wall Street Journal and Barrons. This collaboration enhances Meltwaters media intelligence offerings, allowing users to monitor news with greater depth. The integration supports Meltwater's mission to offer comprehensive intelligence tools for communications and branding strategies.

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Partnership

Meltwater announces new partnership with Dow Jones

Meltwater announces new partnership with Dow Jones

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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