Customer stories

Product Business Settings

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management industries and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Product Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

How satisfied the customers are with Meltwater use-cases

Reviews

"...I can only speak on the social posting platform as others in my organization run the analytics and the PR monitoring...." Peer review by Administrator

Meltwater Customer Insights, Testimonials and Case Studies

How does Meltwater facilitate Social Media Management?

What Are the key features of Meltwater for Public Relations?

How can Meltwater enhance your Communication Management process?

How does Meltwater address your Engagement Management Challenges?

How does Meltwater address your Contact List Management Challenges?

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Google - Internet

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Mary Ruth's - Consumer Goods - Medium

Meltwater Influencer Marketing helped Mary Ruth's scale its influencer program to over 1,000 creators. The brand used the Recruit feature to attract interested influencers, saving time and improving ...quality. Meltwater's dashboards gave teams clear insights into campaign and influencer performance. The Connect feature streamlined communication and reduced time spent on manual tasks. Mary Ruth's achieved 8-figure revenue from influencer partners using the platform.

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Haleon - Consumer Goods - Very Large

Meltwater's social listening and analytics helped Haleon cut market research turnaround from five weeks to five days, boosting efficiency by 80%. Haleon used Meltwater to track over 70 competitors an...d analyze online conversations, driving a 272% year-over-year increase in social engagement for Preparation-H and doubling brand mentions. The platform enabled data-driven decisions for brand and sales strategies across 25+ brands. Meltwater's robust data integrity and intuitive interface supported Haleon's in-house social intelligence unit.

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Berrett-Koehler Publishers - Publishing

Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR team uses Meltwater's media intelligence and media relations tools to track media covera...ge, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.

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World Vision Australia - Non Profit Organization Management - Large

Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 ...online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.

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Meltwater's Social Media Management Solution

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Peers used Meltwater for social media management and public relations

Meltwater Competitors

Meltwater Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

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Overall Risk Meter

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Top Failure Risks for Meltwater

Meltwater News

Product
 

Meltwater Achieves SOC 2 Type II Certification, Reinforcing Commitment ...

Meltwater has achieved SOC 2 Type II certification, highlighting its commitment to data security and trust. This certification confirms that Meltwater's systems effectively protect customer data, meeting enterprise-grade security requirements. It complements Meltwater's existing ISO certifications and underscores its proactive approach to data privacy and security.

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Product
 

Meltwater Achieves SOC 2 Type

Meltwater has achieved SOC 2 Type II certification, reinforcing its commitment to data security. This certification validates the effectiveness of Meltwater's security controls, ensuring customer data protection and compliance with enterprise-grade security standards. This achievement complements Meltwater's existing ISO certifications and highlights its proactive approach to data privacy and security.

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Awards
 

FinancialContent - Meltwater Earns Three Comparably Awards for ...

Meltwater received three Comparably Awards for Best CEOs, Best Company Culture, and Best Company Compensation, based on anonymous employee feedback. This recognition highlights Meltwater's dedication to fostering a collaborative and inclusive workplace culture, led by CEO John Box. The company emphasizes employee growth and support across its global presence.

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Awards
 

Meltwater Named a Leader in IDC MarketScape : Worldwide Influencer Marketing Platforms for Large Enterprises 2025 - 2026 Vendor Assessment

Meltwater has been recognized as a Leader in the IDC MarketScape for Influencer Marketing Platforms for Large Enterprises 2025-2026. The evaluation highlighted Meltwater's strengths in creator reach, suite integration, and relationship management. The company plans to enhance its influencer marketing solutions with AI tools for better personalization and strategy.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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