Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...-Prepare to migrate your media contact lists to Meltwater by having them available to your account rep if you need help for this...." Peer review by Lisa P

Peer review evidence (same sources as the product rating summary)

"...It was really helpful to analyze my client social media data and their competitor too. . ...." Peer review by Amel M., Marketing Analyst , Marketing and Advertising
"...I don't think many folks in the PR space know that, so make sure to ask if you speak with them or meet them at a trade show...." Peer review by Louise N.
"...The media directory is excellent, and the feature that allows me to instantly send email to media lists I create is very easy to use...." Peer review by Carol M., Legal Services

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

Why is Meltwater the best choice for Social Media Management?

Why is Meltwater the best choice for Public Relations?

Why is Meltwater the best choice for Communication Management?

What solutions does Meltwater provide for Engagement Management?

What makes Meltwater ideal for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

 

Yves Rocher - Consumer Goods - Large

Rennes, France

Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent too much time manually searching social media f...or suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.

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Yogurt Top Marketing - Marketing And Advertising - Small

Manchester, UK

Meltwater helps Yogurt Top Marketing track online conversations and news. The agency uses Meltwater to map customer journeys and build content strategies. Meltwater's media monitoring tool helps them... find influencers and brand advocates. They use data from Meltwater to optimize campaigns and measure success. Historical insights from Meltwater let them analyze trends for new clients. Accurate search features help them track mentions and improve content planning.

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Yoco - Financial Services - Medium

Cape Town, South Africa

Meltwater Engage helped Yoco manage all social media channels from one platform. The team could quickly respond to comments and complaints, including on Facebook Ads. This led to more sign-ups and be...tter customer service. Yoco used tags to track sentiment and report insights to the business. Scheduling posts saved time, and analytics improved their social media strategy. The platform was easy to use and made social media a key sales channel.

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Ynsect - Food & Beverages - Medium

Paris, France

Meltwater helped Ynsect track media coverage and monitor their market. Before, Ynsect struggled to measure campaign results and spent hours searching for press mentions. With Meltwater, they quickly ...see all media mentions and save time. The platform also helps them watch competitors and spot trends. Ynsect uses Meltwater to prepare for international growth by finding relevant journalists.

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YAPEAL AG - Banking - Small

Zurich, Switzerland

YAPEAL AG used Meltwater to track its brand reputation and media mentions. Before Meltwater, the team struggled to measure communication impact and manage many channels. Meltwater gave them a full vi...ew of their media presence and made it easy to measure communication results. The team now targets media and community outreach more effectively. The personalized dashboard and mobile app help them stay agile and informed.

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Yahlive - Telecommunications - Medium

Abu Dhabi, UAE

Meltwater helps Yahlive access real-time data from social and online sources. The marketing team uses the platform to track industry changes and competitor news. Yahlive can now alert the business de...velopment team to new opportunities quickly. The company reduced costs by replacing multiple data providers with Meltwater. Insights from Meltwater support new market expansion and improve client relations.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Competitors

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Partnership

Marketbridge and Meltwater Partner to Bring AI-Powered GTM Intelligence ...

Marketbridge and Meltwater have formed a strategic partnership to enhance AI-powered go-to-market (GTM) intelligence for B2B marketing. This collaboration integrates Marketbridge's GTM strategy with Meltwater's narrative intelligence platform, focusing on Generative Engine Optimization (GEO) to improve brand visibility and competitive analysis. The partnership aims to provide comprehensive insights into brand perception across digital and AI-driven platforms.

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Partnership

Marketbridge and Meltwater Partner to Advance AI-Powered B2B Go-to ...

Meltwater and Marketbridge have formed a strategic partnership to enhance AI-powered B2B go-to-market intelligence. The collaboration integrates Meltwater's narrative and GEO intelligence with Marketbridge's first-party data and consulting expertise, providing a comprehensive view of channels influencing buying decisions. This partnership aims to optimize channel engagement and strategy for AI-driven customer journeys, with a full solution launch expected in Q4 2026.

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Product

Meltwater expands MCP tools for AI integration

Meltwater has expanded its Model Context Protocol (MCP) tools to enhance AI integration within its platform. This update allows AI assistants to take action using Meltwater's trusted intelligence, enabling users to access insights, create reports, and track alerts in real time. The MCP tools integrate Meltwater's licensed data into AI workflows, providing verifiable answers without requiring direct platform access.

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Product

Meltwater Expands Access to Meltwater MCP

Meltwater has expanded access to its Meltwater MCP, enhancing AI tools with actionable intelligence. The platform now allows AI assistants to take actions within Meltwater, enabling teams to access insights and create reports without logging in. This integration brings Meltwater's licensed data into any AI assistant, ensuring consistent, verifiable answers. Meltwater MCP is now generally available to customers.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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