Meltwater: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Meltwater
Brand: Meltwater
Rating: 3.95 (5078 reviews)

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Meltwater | Media Monitoring, Management & Social Listening

AI Powered

Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

Engagement Management
Contact List Management
Content Management
Helpdesk Management
Sales Document Management
Competitive Intelligence
Advertisement

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

Improve ROI
Improve Brand Engagement
Build Brand Awareness
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Internal Communications
Launch New Products
Grow Market Share
Scale Best Practices
Increase Sales & Revenue
Improve Efficiency

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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Some pros include the following: - Ease of use - Cost - Scheduling posts based on follower engagement..." Peer review by Verified Reviewer, Consumer Goods, 501-1000 employees, Consumer Goods

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Meltwater Use Cases

How can Meltwater enhance your Public Relations process?

Meltwater Public Relations capabilities provide access to a global database for media monitoring, social media listening, and influencer engagement. It offers tools for creating dashboards to visualize media coverage and track ROI. However, the platform has limitations in the accuracy of its media contact database.

"...Our previous PR software took *forever* to load, and Meltwater is literally saving us time by loading quickly...." Peer review by Amanda H., Marketing and Advertising

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What benefits does Meltwater offer for Communication Management?

Meltwater provides a comprehensive platform for media and social media monitoring, management, and engagement. It enables users to track news and social media conversations, schedule and publish content, and analyze data. Its limitations lie in the comprehensiveness of daily media monitoring emails and its inability to publish to multiple channels with distinct UTM sources.

"...If you are looking for a program to consolidate your news marketing and managing needs that also implements social tracking, Meltwater has it all...." Peer review by Rebecca B, Public Relations/ Social Media Manager

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Why is Meltwater the best choice for Engagement Management?

Meltwater Engagement Management facilitates media monitoring, social media listening, management, and influencer engagement. The platform provides tools for planning and measuring campaigns, understanding metrics, and interacting with audiences. The tool's limitations include its inability to monitor comments and engagement on paid Facebook ads.

"...This allows us to be more targeted and better prepared in our follow-up...." Peer review by Evan Vaughan, Media Relations and Outreach Coordinator, American Wind Energy Association

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How does Meltwater facilitate Contact List Management?

58+ more Business Use Cases

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
BIC Consumer Goods	Consumer Goods	CASE STUDY BIC BIC uses Meltwater to understand its global reputation. They use media monitoring and social listening. Meltwater helps BIC align KPIs and reporting. BIC gets monthly and quarterly reports. These reports include impressions, mentions, and sentiment. Read More
International Rescue Committee Non-Profit Organization Management	Non-Profit Organization Management	CASE STUDY International Rescue Committee The International Rescue Committee uses Meltwater to help refugees in 40 countries. Meltwater's tools align 40 PR professionals across 7 countries. They onboarded 40 team members in 4 days. Meltwater's data showed only 1% of media coverage focused on humanitarian crises. This data helped IRC gain m...edia attention. Read More
Brut. Media Production	Media Production	CASE STUDY Brut. Brut. is a digital media firm. They use Meltwater to analyze social conversations. This helps them understand their audience better. They can make better content and products. Meltwater gives them insights into their audience's behavior. Read More

Video

Meltwater's Social Media Management Solution

Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.

Peers used Meltwater for social media management and public relations

Meltwater Competitors

More Meltwater Alternatives...

Meltwater Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (32)
Analytics	4.77/5 ★ Read Reviews (392)
Custom Reports	3.91/5 ★ Read Reviews (915)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (32)
Analytics	4.77/5 ★ Read Reviews (392)
Custom Reports	3.91/5 ★ Read Reviews (915)

Software Failure Risk Guidance

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Product 08/05/2025

Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release - EIN Presswire

Meltwater has launched Mira, its new AI-powered solution, as part of its 2025 Mid-Year Product Release. The update introduces advanced artificial intelligence features designed to enhance media monitoring, social listening, and analytics capabilities for enterprise customers.

Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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Meltwater: Use-Cases, Insights and Reviews | 2025 Cuspera

Meltwater | Media Monitoring, Management & Social Listening

Failure Risk for Meltwater ?

Meltwater Overview

Use Cases

Business Priorities

Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Meltwater Use Cases

How can Meltwater enhance your Social Media Management process?

How can Meltwater enhance your Public Relations process?

What benefits does Meltwater offer for Communication Management?

Why is Meltwater the best choice for Engagement Management?

How does Meltwater facilitate Contact List Management?

58+ more Business Use Cases

Case Studies

CASE STUDY BIC

CASE STUDY International Rescue Committee

CASE STUDY Brut.

Video

Meltwater's Social Media Management Solution

Frequently Asked Questions(FAQ)

What is Meltwater?

What is Meltwater used for?

What are the top features of Meltwater?

Who uses Meltwater?

What are Meltwater alternatives?

Where is Meltwater located?

Peers used Meltwater for social media management and public relations

Meltwater Competitors

Meltwater Features

Software Failure Risk Guidance

Meltwater News

Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release - EIN Presswire

Meltwater Profile

Get a personalised risk report for Meltwater

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