Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...If you are looking for a program to consolidate your news marketing and managing needs that also implements social tracking, Meltwater has it all...." Peer review by Rebecca B, Public Relations/ Social Media Manager

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

What makes Meltwater ideal for Social Media Management?

How does Meltwater address your Public Relations Challenges?

What Are the key features of Meltwater for Communication Management?

How can Meltwater optimize your Engagement Management Workflow?

What solutions does Meltwater provide for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Asana - Information Technology And Services - information technology and services

Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve medi...a strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.

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California NanoSystems Institute (CNSI) at UCLA - Education - Education

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses Meltwater Media Relations and AI-powered PR Assistant to craft ta...rgeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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imageseven - Marketing And Advertising - marketing and advertising

Meltwater helps imageseven, a marketing and communications agency, monitor media and social sentiment for their clients. imageseven needed a tool to track news, trends, and public opinion in real tim...e. Their previous supplier struggled with paywalls and lacked flexibility. With Meltwater, imageseven can quickly assess crisis situations and manage reputation risks. The team values Meltwater's responsive support and real-time monitoring features.

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SumUp - Financial Services - financial services

Meltwater helped SumUp unify its global communications. Before Meltwater, SumUp's teams struggled with fragmented data and slow reporting. Meltwater's dashboard let them track PR and social media in ...real time and customize KPIs for each market. SumUp saved 30% of reporting time and improved decision-making. The platform's support and features made SumUp's communication more efficient and effective.

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HEINEKEN - Food & Beverages - Food & Beverages

Meltwater helps HEINEKEN double its monthly active users for brand management. HEINEKEN uses Meltwater's consumer intelligence, media intelligence, and social listening tools. The company gains 360° ...brand visibility across traditional, social, and GenAI platforms. GenAI Lens lets HEINEKEN track brand reputation and reduce misinformation risk. Unified dashboards and auto-generated reports improve campaign measurement and executive decision-making.

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Manulife-Sinochem - Insurance - Insurance

Meltwater helped Manulife-Sinochem improve social media monitoring and crisis alerting. The insurance company needed better data from Chinese media to inform content strategy and manage brand reputat...ion. Meltwater set up complex search queries and reporting, giving Manulife-Sinochem a clear view of social conversations. The solution reduced data collection time and enabled more targeted, topic-centric content. Manulife-Sinochem now connects better with audiences and manages potential crises faster.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27, 000 customers globally

Meltwater has achieved ISO 27001 certification, enhancing data security for its 27,000 customers worldwide. This certification validates Meltwater's commitment to top-tier information security and regulatory compliance. It underscores the company's dedication to continuous improvement and maintaining trust with customers and partners.

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Awards

Meltwater Recognised In G2's 2026 Best Software Awards

Meltwater has been recognized in G2's 2026 Best Software Awards, highlighting its leadership in media monitoring and PR analytics. The award, based on verified user reviews, underscores Meltwater's strong customer satisfaction and impact in media, social, and consumer intelligence.

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Awards

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, highlighting its leadership in media intelligence. The recognition is based on verified user reviews, reflecting customer satisfaction and performance. Meltwater continues to excel in media monitoring, PR analytics, and media & influencer targeting, reinforcing its impact on PR, communications, and marketing teams.

Read more →
Awards

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, recognizing its leadership in media, social, and consumer intelligence. This accolade, based on verified user reviews, highlights Meltwater's consistent customer satisfaction and performance across key product categories. The recognition underscores Meltwater's impact in helping PR, communications, and marketing teams make informed decisions.

Read more →

Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

Social

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