Hubspot Marketing Hub Overview

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

It provides capabilities to help grow inbound website traffic and manage leads, social media publishing and monitoring, blogging, SEO(Search Engine Optimization), website content management, email marketing, marketing automation, and reporting and analytics.

It provides drag and drop capabilities to create inbound marketing content, It provides automated capabilities for calls-to-action and to provide personalized messaging based on location, traffic source, device and persona. It automatically records and organizes every interaction to track customers and help generate reports.

Cuspera Reviews

319 buyers and buying teams have used Cuspera to assess how well Hubspot Marketing Hub solved their Social Media Marketing needs. Cuspera uses 19144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Hubspot Marketing Hub.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Visibility
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Workflow Management , as the business use cases that they have been most satisfied while using Hubspot Marketing Hub.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5

Read Reviews (1328)

"...The SEO, website tracking and social integrations are very beneficial and our Salesforce API is integrated for lead scoring. ...." Peer review by Chantel S., Marketing Manager, Information Technology and Services
scheduling post to social media

4.59/5

Read Reviews (394)

social media analytics

4.53/5

Read Reviews (326)

engaging on social media

4.48/5

Read Reviews (284)

monitoring social media

4.89/5

Read Reviews (145)

managing social media account

4.94/5

Read Reviews (54)

Communication Management with E-Mail, Social Media and Website

4.54/5

Read Reviews (1083)

"...It makes designing pages, tracking clients, creating workflows, running marketing campaigns, administering a blog, and sending emails a cinch...." Peer review by Evan W., Vice President, Education, Education
sending & publishing communications

4.44/5

Read Reviews (686)

tracking & monitoring communications

4.83/5

Read Reviews (398)

Workflow Management with E-Mail, Website and Social Media

4.41/5

Read Reviews (724)

"...The features that I find most useful are: - Blogging - Lead generation campaigns and workflows - Email tool - Keyword/SEO research and analytics - Reporting . ...." Peer review by Verified Reviewer, Marketing and Advertising
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5

Read Reviews (1328)

"...The SEO, website tracking and social integrations are very beneficial and our Salesforce API is integrated for lead scoring. ...." Peer review by Chantel S., Marketing Manager, Information Technology and Services
scheduling post to social media

4.53/5

Read Reviews (394)

social media analytics

4.53/5

Read Reviews (326)

engaging on social media

4.53/5

Read Reviews (284)

monitoring social media

4.53/5

Read Reviews (145)

managing social media account

4.53/5

Read Reviews (54)

Communication Management with E-Mail, Social Media and Website

4.54/5

Read Reviews (1083)

"...It makes designing pages, tracking clients, creating workflows, running marketing campaigns, administering a blog, and sending emails a cinch...." Peer review by Evan W., Vice President, Education, Education
sending & publishing communications

4.54/5

Read Reviews (686)

tracking & monitoring communications

4.54/5

Read Reviews (398)

Workflow Management with E-Mail, Website and Social Media

4.41/5

Read Reviews (724)

"...The features that I find most useful are: - Blogging - Lead generation campaigns and workflows - Email tool - Keyword/SEO research and analytics - Reporting . ...." Peer review by Verified Reviewer, Marketing and Advertising

73+ more Business Use Cases

Our AI advisor, Wyz, harnessed 19144 insights from peers and experts to help you assess how these Hubspot Marketing Hub use cases fit your Social Media Marketing needs.

Popular Business Setting

for Hubspot Marketing Hub

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hubspot Marketing Hub to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5

Read Reviews (1484)
Templates

3.19/5

Read Reviews (432)
Personalization

4.04/5

Read Reviews (372)
SEO

4.81/5

Read Reviews (353)
Dashboard

4.24/5

Read Reviews (304)
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5

Read Reviews (1484)
Templates

3.19/5

Read Reviews (432)
Personalization

4.04/5

Read Reviews (372)
SEO

4.81/5

Read Reviews (353)
Dashboard

4.24/5

Read Reviews (304)

IT and Other Capabilities

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.28/5

Read Reviews (769)
Data Import

3.87/5

Read Reviews (1506)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.28/5

Read Reviews (769)
Data Import

3.87/5

Read Reviews (1506)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5

Read Reviews (336)
Phone Support

4.18/5

Read Reviews (274)
Chat Support

4.16/5

Read Reviews (288)
24/7 Support

3.71/5

Read Reviews (2011)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5

Read Reviews (336)
Phone Support

4.18/5

Read Reviews (274)
Chat Support

4.16/5

Read Reviews (288)
24/7 Support

3.71/5

Read Reviews (2011)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.54/5

Read Reviews (935)
Custom Reports

3.83/5

Read Reviews (2644)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.63/5

Read Reviews (13)
Analytics

4.54/5

Read Reviews (935)
Custom Reports

3.83/5

Read Reviews (2644)

Software Failure Risk Guidance

?

for Hubspot Marketing Hub

Overall Risk Meter

Low Medium High

Top Failure Risks for Hubspot Marketing Hub

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO