Hubspot Marketing Hub Overview

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

It provides capabilities to help grow inbound website traffic and manage leads, social media publishing and monitoring, blogging, SEO(Search Engine Optimization), website content management, email marketing, marketing automation, and reporting and analytics.

It provides drag and drop capabilities to create inbound marketing content, It provides automated capabilities for calls-to-action and to provide personalized messaging based on location, traffic source, device and persona. It automatically records and organizes every interaction to track customers and help generate reports.

Cuspera Reviews

319 buyers and buying teams have used Cuspera to assess how well Hubspot Marketing Hub solved their Social Media Marketing needs. Cuspera uses 19785 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Hubspot Marketing Hub.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Build Brand Awareness
  • Launch New Products
  • Improve Stakeholder Relations
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Visibility
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Workflow Management , as the business use cases that they have been most satisfied while using Hubspot Marketing Hub.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5

Read Reviews (1328)

"...As we talk, we use Hubspot for forms, landing pages, social media posting, email campaigns and keyword tracking...."
scheduling post to social media

4.59/5

Read Reviews (394)

"...I was able to schedule my social posts for a month at a time. ...."
social media analytics

4.53/5

Read Reviews (328)

"...From emails to social to analytics, this platform truly combines the best. ...."
engaging on social media

4.48/5

Read Reviews (283)

"...I can schedule, publish and analyze social media posts for multiple platforms in one place...."
monitoring social media

4.89/5

Read Reviews (144)

"...We use it for a number of key marketing areas - website hosting, email campaigns, social media monitoring and site analytics...."
managing social media account

4.94/5

Read Reviews (55)

"...It has changed how we manage our social accounts and streamlined posting across platforms...."
Communication Management with E-Mail, Social Media and Website

4.54/5

Read Reviews (1085)

"...I like the email tracking and logging and I like the customizability that comes from using properties and lists. ...."
sending & publishing communications

4.44/5

Read Reviews (684)

"...It is so easy to update the website, schedule social media, sort contacts and send emails...."
tracking & monitoring communications

4.83/5

Read Reviews (402)

"...They do have great email tracking features which are super helpful when looking back at past projects. . ...."
Workflow Management with E-Mail, Website and Social Media

4.41/5

Read Reviews (735)

"...From one place, we create landing pages, forms, email workflows, and reports...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5

Read Reviews (1328)

"...As we talk, we use Hubspot for forms, landing pages, social media posting, email campaigns and keyword tracking...." Peer review by Bharath A., Director - Marketing, Computer Software
scheduling post to social media

4.53/5

Read Reviews (394)

social media analytics

4.53/5

Read Reviews (328)

engaging on social media

4.53/5

Read Reviews (283)

monitoring social media

4.53/5

Read Reviews (144)

managing social media account

4.53/5

Read Reviews (55)

Communication Management with E-Mail, Social Media and Website

4.54/5

Read Reviews (1085)

"...I like the email tracking and logging and I like the customizability that comes from using properties and lists. ...." Peer review by Chris C., Student Experience Manager, Education
sending & publishing communications

4.54/5

Read Reviews (684)

tracking & monitoring communications

4.54/5

Read Reviews (402)

Workflow Management with E-Mail, Website and Social Media

4.41/5

Read Reviews (735)

"...From one place, we create landing pages, forms, email workflows, and reports...." Peer review by Shane S., Tile installer, Construction

79+ more Business Use Cases

Our AI advisor, Wyz, harnessed 19785 insights from peers and experts to help you assess how these Hubspot Marketing Hub use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Elizabeth Archer

Senior Manager, Marketing Operations

Momentive

HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. Testimonial By Elizabeth Archer

Mattew Wellschlager

VP of Marketing

Ceros

The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. Testimonial By Mattew Wellschlager

Phoebe Scott

Global Director, CRM

Avison Young

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Testimonial By Phoebe Scott
CUSTOMERS TESTIMONIALS

Elizabeth Archer

Senior Manager, Marketing Operations

Momentive

HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. Testimonial By Elizabeth Archer

Mattew Wellschlager

VP of Marketing

Ceros

The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. Testimonial By Mattew Wellschlager

Phoebe Scott

Global Director, CRM

Avison Young

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Testimonial By Phoebe Scott

Case Studies

COMPANY CASE STUDIES
Case Study ClassPass

ClassPass Uses CMS Hub to Increase Conversion Rates

Read More
Case Study Momentive

Momentive Aligns Marketing Processes With HubSpot

Read More
Case Study Avison Young

Avison Young Increases CRM Adoption from 23% to 90% in Four Months by Implementing the HubSpot CRM Platform

Read More

Frequently Asked Questions(FAQ)

for Hubspot Marketing Hub

What is Hubspot Marketing Hub?

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

What is Hubspot Marketing Hub used for?

Hubspot Marketing Hub is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Social Media Management, Communication Management and Workflow Management .

What are the top features of Hubspot Marketing Hub?

Landing page, Templates and Personalization are some of the top features of Hubspot Marketing Hub.

Who uses Hubspot Marketing Hub?

Hubspot Marketing Hub is used by Computer Software, Marketing And Advertising and Consumer Services among other industries.

What are Hubspot Marketing Hub alternatives?

Salesforce Marketing Cloud, Buzzsumo, Buffer and Hootsuite are popular alternatives for Hubspot Marketing Hub.

Where is Hubspot Marketing Hub located?

Hubspot Marketing Hub is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for Hubspot Marketing Hub

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Consumer Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hubspot Marketing Hub to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5

Read Reviews (1481)
Templates

3.19/5

Read Reviews (433)
Personalization

4.03/5

Read Reviews (386)
SEO

4.82/5

Read Reviews (347)
Dashboard

4.22/5

Read Reviews (310)
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5

Read Reviews (1481)
Templates

3.19/5

Read Reviews (433)
Personalization

4.03/5

Read Reviews (386)
SEO

4.82/5

Read Reviews (347)
Dashboard

4.22/5

Read Reviews (310)

IT and Other Capabilities

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5

Read Reviews (792)
Data Import

3.86/5

Read Reviews (1581)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5

Read Reviews (792)
Data Import

3.86/5

Read Reviews (1581)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5

Read Reviews (335)
Phone Support

4.18/5

Read Reviews (275)
Chat Support

4.14/5

Read Reviews (283)
24/7 Support

3.70/5

Read Reviews (2105)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5

Read Reviews (335)
Phone Support

4.18/5

Read Reviews (275)
Chat Support

4.14/5

Read Reviews (283)
24/7 Support

3.70/5

Read Reviews (2105)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5

Read Reviews (16)
Analytics

4.52/5

Read Reviews (952)
Custom Reports

3.82/5

Read Reviews (2708)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5

Read Reviews (16)
Analytics

4.52/5

Read Reviews (952)
Custom Reports

3.82/5

Read Reviews (2708)

Software Failure Risk Guidance

?

for Hubspot Marketing Hub

Overall Risk Meter

Low Medium High

Top Failure Risks for Hubspot Marketing Hub

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO