Hubspot Marketing Hub Overview

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

It provides capabilities to help grow inbound website traffic and manage leads, social media publishing and monitoring, blogging, SEO(Search Engine Optimization), website content management, email marketing, marketing automation, and reporting and analytics.

It provides drag and drop capabilities to create inbound marketing content, It provides automated capabilities for calls-to-action and to provide personalized messaging based on location, traffic source, device and persona. It automatically records and organizes every interaction to track customers and help generate reports.

Cuspera Reviews

319 buyers and buying teams have used Cuspera to assess how well Hubspot Marketing Hub solved their Social Media Marketing needs. Cuspera uses 19785 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Hubspot Marketing Hub.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Build Brand Awareness
  • Launch New Products
  • Improve Stakeholder Relations
  • Improve Consistency
  • Shorten Ramp Up Time
  • Improve Visibility
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Workflow Management , as the business use cases that they have been most satisfied while using Hubspot Marketing Hub.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5

Read Reviews (1328)

"...Cool program that lets you schedule social media posts, review analytics and connect the other apps that you use. . ...."
scheduling post to social media

4.59/5

Read Reviews (394)

"...It makes multi-tasking easier and keeps text continuity cohesive across blog and social media posts. . ...."
social media analytics

4.53/5

Read Reviews (328)

"...It has fully integrated SEO, Social Sharing, Analytics, Landing Pages, Contact List, Email and Workflows into a powerful platform...."
engaging on social media

4.48/5

Read Reviews (283)

"...I can schedule, publish and analyze social media posts for multiple platforms in one place...."
monitoring social media

4.89/5

Read Reviews (144)

"...Pros: Easily automated campaigns Easy setup workflows Easy design and setup email campaigns Easy social posting and monitoring...."
managing social media account

4.94/5

Read Reviews (55)

"...You can create landing pages, create email templates, monitor social media accounts...."
Communication Management with E-Mail, Social Media and Website

4.54/5

Read Reviews (1085)

"...It handles social postings, design, file hosting, and provides usefull attribution data for campaigns. ...."
sending & publishing communications

4.44/5

Read Reviews (684)

"...You can build a full website on the platform, track your analytics, send automated emails, and even manage your sales process...."
tracking & monitoring communications

4.83/5

Read Reviews (402)

"...We like that Hubspot's marketing platform provides blog hosting, email marketing, web analytics, social monitoring and more...."
Workflow Management with E-Mail, Website and Social Media

4.41/5

Read Reviews (735)

"...I can easily setup workflows, email blasts, emails to segmented lists, track lifecycle stages down the funnel, and etc. ...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail, Website, User Generated Content and Blogs

4.53/5

Read Reviews (1328)

"...Cool program that lets you schedule social media posts, review analytics and connect the other apps that you use. . ...." Peer review by Amar S., Marketing Specialist, Marketing and Advertising
scheduling post to social media

4.53/5

Read Reviews (394)

social media analytics

4.53/5

Read Reviews (328)

engaging on social media

4.53/5

Read Reviews (283)

monitoring social media

4.53/5

Read Reviews (144)

managing social media account

4.53/5

Read Reviews (55)

Communication Management with E-Mail, Social Media and Website

4.54/5

Read Reviews (1085)

"...It handles social postings, design, file hosting, and provides usefull attribution data for campaigns. ...." Peer review by Zach S., Lead Designer, Computer Software
sending & publishing communications

4.54/5

Read Reviews (684)

tracking & monitoring communications

4.54/5

Read Reviews (402)

Workflow Management with E-Mail, Website and Social Media

4.41/5

Read Reviews (735)

"...I can easily setup workflows, email blasts, emails to segmented lists, track lifecycle stages down the funnel, and etc. ...." Peer review by Amanda Y., Marketing Manager, Education

79+ more Business Use Cases

Our AI advisor, Wyz, harnessed 19785 insights from peers and experts to help you assess how these Hubspot Marketing Hub use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Elizabeth Archer

Senior Manager, Marketing Operations

Momentive

HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. Testimonial By Elizabeth Archer

Mattew Wellschlager

VP of Marketing

Ceros

The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. Testimonial By Mattew Wellschlager

Phoebe Scott

Global Director, CRM

Avison Young

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Testimonial By Phoebe Scott
CUSTOMERS TESTIMONIALS

Elizabeth Archer

Senior Manager, Marketing Operations

Momentive

HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. Testimonial By Elizabeth Archer

Mattew Wellschlager

VP of Marketing

Ceros

The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. Testimonial By Mattew Wellschlager

Phoebe Scott

Global Director, CRM

Avison Young

HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Testimonial By Phoebe Scott

Case Studies

COMPANY CASE STUDIES
Case Study WyreStorm

How WyreStorm Increased Revenue by $300K With HubSpot

Read More
Case Study ResellerRatings

ResellerRatings Increases New Customer Growth by 60% with Hubspot

Read More
Case Study Rock Content

Rock Content Increases Revenue by 650% with HubSpot

Read More

Frequently Asked Questions(FAQ)

for Hubspot Marketing Hub

What is Hubspot Marketing Hub?

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

What is Hubspot Marketing Hub used for?

Hubspot Marketing Hub is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Social Media Management, Communication Management and Workflow Management .

What are the top features of Hubspot Marketing Hub?

Landing page, Templates and Personalization are some of the top features of Hubspot Marketing Hub.

Who uses Hubspot Marketing Hub?

Hubspot Marketing Hub is used by Computer Software, Marketing And Advertising and Consumer Services among other industries.

What are Hubspot Marketing Hub alternatives?

Salesforce Marketing Cloud, Buzzsumo, Buffer and Hootsuite are popular alternatives for Hubspot Marketing Hub.

Where is Hubspot Marketing Hub located?

Hubspot Marketing Hub is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for Hubspot Marketing Hub

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Consumer Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hubspot Marketing Hub to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5

Read Reviews (1481)
Templates

3.19/5

Read Reviews (433)
Personalization

4.03/5

Read Reviews (386)
SEO

4.82/5

Read Reviews (347)
Dashboard

4.22/5

Read Reviews (310)
FEATURES RATINGS AND REVIEWS
Landing page

4.70/5

Read Reviews (1481)
Templates

3.19/5

Read Reviews (433)
Personalization

4.03/5

Read Reviews (386)
SEO

4.82/5

Read Reviews (347)
Dashboard

4.22/5

Read Reviews (310)

IT and Other Capabilities

for Hubspot Marketing Hub

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5

Read Reviews (792)
Data Import

3.86/5

Read Reviews (1581)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5

Read Reviews (792)
Data Import

3.86/5

Read Reviews (1581)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5

Read Reviews (335)
Phone Support

4.18/5

Read Reviews (275)
Chat Support

4.14/5

Read Reviews (283)
24/7 Support

3.70/5

Read Reviews (2105)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.31/5

Read Reviews (335)
Phone Support

4.18/5

Read Reviews (275)
Chat Support

4.14/5

Read Reviews (283)
24/7 Support

3.70/5

Read Reviews (2105)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5

Read Reviews (16)
Analytics

4.52/5

Read Reviews (952)
Custom Reports

3.82/5

Read Reviews (2708)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.64/5

Read Reviews (16)
Analytics

4.52/5

Read Reviews (952)
Custom Reports

3.82/5

Read Reviews (2708)

Software Failure Risk Guidance

?

for Hubspot Marketing Hub

Overall Risk Meter

Low Medium High

Top Failure Risks for Hubspot Marketing Hub

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO