Sprout Social Overview

This is a summary of the comprehensive capabilities and benefits of Sprout Social based on over 28930 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Sprout Social, Hootsuite, Zoho Social, Buffer, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Sprout Social is right for your needs? Our Cuspera AI engine can evaluate how Sprout Social fits your specific business needs, industry, and context. Get your personalized assessment report today.

Sprout Social supports business activities such as:

  • Social Media Management
  • Communication Management
  • Engagement Management
  • Content Management
  • Social Media Marketing

Sprout Social can help you with many business goals, such as Improve Digital And Social Presence, Improve Brand Engagement, Enhance Customer Relationships, Improve ROI, Build Brand Awareness, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Sprout Social's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.

Sprout Social was founded in 2010. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. " - Bret Neuman

Cuspera Reviews

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities peers achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Sprout Social.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.58/5

Read Reviews (4888)

"...It's great the notifications and the ability to respond directly to social publications within the application...."
social media analytics

4.53/5

Read Reviews (1687)

"...I also love the option to download our data into excel for use in our own internal social media dashboard...."
scheduling post to social media

4.62/5

Read Reviews (736)

"...Sprout Social enables to post the content to the correct target segment like a specific organization, geography,industry or a particular institution...."
engaging on social media

4.63/5

Read Reviews (731)

"...The problem Sprout social helps to resolve is centralizing our community engagement and response, and tracking those engagements over time...."
monitoring social media

4.94/5

Read Reviews (376)

"...I also like having a single inbox that allows me to monitor multiple social media accounts in one place...."
managing social media account

4.82/5

Read Reviews (351)

"...Also, it's great how you can link so many different social media accounts to one program...."
Communication Management with Social Media

4.30/5

Read Reviews (1650)

"...I like that I can schedule social media posts, so I don't have to think about it...."
sending & publishing communications

4.16/5

Read Reviews (1202)

"...I like that they give tips on their website on when the best publishing times are etc....."
tracking & monitoring communications

4.88/5

Read Reviews (403)

"...Oh, and of course the ability to get notified when sometone hashtags something (social monitoring) is AWESOME...."
Engagement Management with Social Media

4.63/5

Read Reviews (1390)

"...It is extremely easy and efficient to respond to and engage with all of our social requests without switching tabs or apps...."
engaging and following up

4.61/5

Read Reviews (1228)

"...This allows you to engage with all whom engage with you from one central location...."
engaging with scheduling & cadence

4.16/5

Read Reviews (2)

"...And with Sprout s Calendar feature, you can maintain oversight of your publishing strategy over the long-term to ensure a consistent cadence...."
PEER EXPERIENCES
Social Media Management with Social Media

4.58/5

Read Reviews (4888)

"...It's great the notifications and the ability to respond directly to social publications within the application...." Peer review by Gary N, Digital Marketing, Marketing and Advertising
social media analytics

4.58/5

Read Reviews (1687)

scheduling post to social media

4.58/5

Read Reviews (736)

engaging on social media

4.58/5

Read Reviews (731)

monitoring social media

4.58/5

Read Reviews (376)

managing social media account

4.58/5

Read Reviews (351)

Communication Management with Social Media

4.30/5

Read Reviews (1650)

"...I like that I can schedule social media posts, so I don't have to think about it...." Peer review by Tina W., Non-Profit Organization Management
sending & publishing communications

4.30/5

Read Reviews (1202)

tracking & monitoring communications

4.30/5

Read Reviews (403)

Engagement Management with Social Media

4.63/5

Read Reviews (1390)

"...It is extremely easy and efficient to respond to and engage with all of our social requests without switching tabs or apps...." Peer review by Anders P., Consumer Goods
engaging and following up

4.63/5

Read Reviews (1228)

engaging with scheduling & cadence

4.63/5

Read Reviews (2)

79+ more Business Use Cases

Our AI advisor, Wyz, harnessed 28930 insights from peers and experts to help you assess how these Sprout Social use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Bret Neuman

Head of Social & Video Media

Rover

Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman

Katelin Keeling

Community Manager

Solo Stove

Before using Sprout, my agents wouldn’t be able to find and address all incoming Instagram messages during their shifts, creating a backlog for the next person on duty. It’s amazing for our team to no longer spend hours searching for DMs. Testimonial By Katelin Keeling

Rickard Berggren

Marketing Manager & Global Content Creative

Klarna

Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren
CUSTOMERS TESTIMONIALS

Bret Neuman

Head of Social & Video Media

Rover

Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman

Katelin Keeling

Community Manager

Solo Stove

Before using Sprout, my agents wouldn’t be able to find and address all incoming Instagram messages during their shifts, creating a backlog for the next person on duty. It’s amazing for our team to no longer spend hours searching for DMs. Testimonial By Katelin Keeling

Rickard Berggren

Marketing Manager & Global Content Creative

Klarna

Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren

Case Studies

COMPANY CASE STUDIES
Case Study Solo Stove

How Solo Stove creates great customer care moments on social

Read More
Case Study Purdue University

How Purdue University increased their social media engagement by 24%

Read More
Case Study Grammarly

How Grammarly delivers engaging customer care with Sprout Social

Read More

Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Hootsuite, Zoho Social, Buffer and Agorapulse are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Sprout Social to Improve digital and social presence and Improve brand engagement

Peer and Expert Opinion on Features

for Sprout Social

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.70/5

Read Reviews (602)
Personalization

4.08/5

Read Reviews (277)
Alerts: popups & Notifications

3.13/5

Read Reviews (214)
Feedback surveys

4.74/5

Read Reviews (131)
SEO

3.68/5

Read Reviews (77)
FEATURES RATINGS AND REVIEWS
Dashboard

4.70/5

Read Reviews (602)
Personalization

4.08/5

Read Reviews (277)
Alerts: popups & Notifications

3.13/5

Read Reviews (214)
Feedback surveys

4.74/5

Read Reviews (131)
SEO

3.68/5

Read Reviews (77)

IT and Other Capabilities

for Sprout Social

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.14/5

Read Reviews (4132)
Data Export

3.99/5

Read Reviews (1002)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.14/5

Read Reviews (4132)
Data Export

3.99/5

Read Reviews (1002)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.36/5

Read Reviews (90)
Email Support

4.29/5

Read Reviews (77)
Phone Support

4.22/5

Read Reviews (76)
24/7 Support

4.12/5

Read Reviews (1724)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.36/5

Read Reviews (90)
Email Support

4.29/5

Read Reviews (77)
Phone Support

4.22/5

Read Reviews (76)
24/7 Support

4.12/5

Read Reviews (1724)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Vendor Profile Details

Company Name

SproutSocial

Company Website

https://sproutsocial.com/

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D