Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
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Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting cont...ent accordingly." - Abby Eddy

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

What benefits does Sprout Social offer for Social Media Management?

How can Sprout Social optimize your Communication Management Workflow?

How efficiently Does Sprout Social manage your Engagement Management?

How does Sprout Social address your Content Management Challenges?

How can Sprout Social optimize your Social Media Marketing Workflow?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Bret Neuman

Head of Social & Video Media

Rover

Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman
Sprout Social testimonial

Morgan Campbell

Social Media and Digital Marketing Specialist

Indiana University

The Tag Report has been a huge change for us in the past year. We have a lot going on, so using that function to track campaigns makes it easy to separate things out, check the performance to each account and get a quick report that we can send off to our partners. Testimonial By Morgan Campbell
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Bret Neuman

Head of Social & Video Media

Rover

Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman
Sprout Social testimonial

Morgan Campbell

Social Media and Digital Marketing Specialist

Indiana University

The Tag Report has been a huge change for us in the past year. We have a lot going on, so using that function to track campaigns makes it easy to separate things out, check the performance to each account and get a quick report that we can send off to our partners. Testimonial By Morgan Campbell

Sprout Social - Internet

Sprout Social used its own social media management platform to improve global social customer care. The team analyzed the Inbox Activity Report and found slow response times during after-hours suppor...t. They expanded after-hours coverage and trained staff to provide better support. This led to a 55% decrease in average response time, a 37% increase in tag rate, and 36,000 messages handled in Smart Inbox in 2023. The changes helped Sprout Social deliver faster, more organized customer support.

Read on →

Sprout Social - Internet

Sprout Social used its own social media management platform to improve global social customer care. The team analyzed the Inbox Activity Report and found slow response times during after-hours suppor...t. They expanded after-hours coverage and trained staff to provide better support. As a result, they handled 36,000 messages in Smart Inbox in 2023, cut average response time by 55%, and increased tag rate by 37%. This led to faster, more organized, and more personalized customer support.

Read on →

Papa Johns - Restaurants

Papa Johns used Sprout Social to improve their social media management. Before Sprout, they struggled with slow response times and managing many accounts. With Sprout Social, they used features like ...Smart Inbox and social listening to streamline their workflow. They cut customer service response time in half and now manage over 600 cases a week. The team saved more than 830 hours a year and saw better engagement with their audience.

Read on →

Disobey - Marketing And Advertising

Disobey uses Sprout Social to manage social media for gaming clients. They track content performance, manage communities, and monitor trends with Sprout’s Social Listening tool. Disobey has created o...ver 10,000 posts and worked with 2,000+ influencers. Their campaigns have generated more than 400 million organic impressions. Sprout Social helps Disobey show clients the ROI of social media marketing.

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Hudl - Sports

Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easil...y with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.

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Casey's - Retail

Sprout Social’s Service Cloud integration helped Casey’s improve customer care. Casey’s used the tool to speed up social media response times. They reduced response time by 90%, from days to just thr...ee to five hours. Communication between guest relations and social teams improved 10 times. Guest satisfaction scores increased by 3%. The integration made it easy for teams to work together and see all customer information in one place.

Read on →

Social Customer Care by Sprout Social

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Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Awards

Sprout Social Named a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape | Sprout Social

Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises. Their platform offers AI-driven influencer discovery, brand safety, and comprehensive analytics to help enterprises build authentic partnerships and drive business impact. This recognition highlights Sprout Social's commitment to advancing influencer marketing with innovative, data-backed solutions.

Financial

Sprout Social to Announce Fourth Quarter 2025 Financial Results on February 26, 2026

Sprout Social will announce its fourth-quarter 2025 financial results on February 26, 2026, after market close. The company will discuss the results and business highlights during a conference call and webcast scheduled for the same day.

Product

Sprout Social (SPT) Launches New Integration with Canva

Sprout Social has launched a new integration with Canva, enhancing its social media management platform. This integration allows users to send finalized visuals from Canva directly into Sprout as draft posts, streamlining workflows and reducing errors between creative and social teams.

Product

Sprout Social Launches New Canva Integration to Streamline Design-to-Publishing for Social | Sprout Social

Sprout Social has launched a new integration with Canva, enabling users to send completed designs directly to Sprout's publishing platform. This integration streamlines workflows, reduces errors, and enhances the efficiency of social media content creation. It allows creative teams to seamlessly share assets with social managers, improving brand consistency and speed in publishing.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D