Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
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Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sprout gives us the ability to see what types of campaigns are working in real time, as well as the ability to adjust appropriately. I don’t think we’ve ever had a tool that’s been able to so quickly provide us with feedback." - Luka Dukich

Peer review evidence (same sources as the product rating summary)

"...It helped us keep a central dashboard to manage many social media accounts for many different users...." Peer review by Steve Kaplan, Chief Marketing Officer | Partner, Creavos Development Group
"...This tool has been a great addition to our agency's social media monitoring and listening...." Peer review by Carly V., Content Specialist, Marketing and Advertising
"...It is extremely easy and efficient to respond to and engage with all of our social requests without switching tabs or apps...." Peer review by Anders P., Consumer Goods

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

What makes Sprout Social ideal for Social Media Management?

How efficiently Does Sprout Social manage your Communication Management?

What Are the key features of Sprout Social for Engagement Management?

What solutions does Sprout Social provide for Content Management?

How does Sprout Social facilitate Social Media Marketing?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Luka Dukich

Senior Digital Content Manager

Chicago Bulls

Sprout gives us the ability to see what types of campaigns are working in real time, as well as the ability to adjust appropriately. I don’t think we’ve ever had a tool that’s been able to so quickly provide us with feedback. Testimonial By Luka Dukich
Sprout Social testimonial

Bret Neuman

Head of Social & Video Media

Rover

Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Luka Dukich

Senior Digital Content Manager

Chicago Bulls

Sprout gives us the ability to see what types of campaigns are working in real time, as well as the ability to adjust appropriately. I don’t think we’ve ever had a tool that’s been able to so quickly provide us with feedback. Testimonial By Luka Dukich
Sprout Social testimonial

Bret Neuman

Head of Social & Video Media

Rover

Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
 

Sprout Social - Internet - Medium

Chicago, USA

Sprout Social used its Employee Advocacy platform to boost brand reach. After the president shared an article, employees shared it 87 times, reaching nearly 233,000 people in just six business days. ...The program increased brand awareness and employee engagement. Executive involvement and incentives drove participation. The platform helped track key metrics and prove ROI.

 

Boingo Wireless - Telecommunications - Large

Los Angeles, USA

Boingo Wireless used Sprout Social to automate their social media ticketing process. The integration with Salesforce Service Cloud made the switch easy. Boingo reduced social media cases by 89% and s...aved over 75 hours each month. Customer care agents now focus on high-priority messages. The team found the transition smooth and the support responsive.

Royal National Institute of Blind People (RNIB) - Non Profit Organization Management - Large

Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an accessible platform for blind and partially sighted staff. After tes...ting many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.

Sprout Social - Information Technology And Services - Large

Sprout Social used its own AI Assist tools to save 72 hours per quarter on reporting. The team automated alt text creation, improved trend analysis, and sped up social customer care. AI Assist helped... generate captions and manage inbox responses faster. These changes saved $16,000 annually on reporting and $132,000 on customer care.

ScottsMiracle-Gro - Consumer Goods - Large

Sprout Social helped ScottsMiracle-Gro cut case resolution time by 50%. The company used Sprout Social's integration with Salesforce Service Cloud to manage social media customer care. This led to a ...91% decrease in time to action and a 381% increase in action rate. Agents now work more efficiently and enjoy higher job satisfaction. The platform also improved reporting and analytics for better social media strategy.

Penn State Health - Hospital & Health Care - Very Large

Sprout Social helped Penn State Health cut custom report build time by 70%. Their support response time dropped to 1 hour. Errors fell by 80%, with just one support ticket per month. The Smart Inbox ...and Saved Replies made patient engagement faster and more personal. Tagging and reporting gave clear social media insights. Penn State Health now connects with patients better and works more efficiently online.

Social Customer Care by Sprout Social

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Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Product

Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis

Sprout Social has launched its AI-powered social intelligence platform, featuring the expanded Trellis AI engine. Trellis will integrate across Sprout's ecosystem, enhancing Publishing, Listening, Smart Inbox, and Reporting. The platform aims to transform social data into actionable insights, with Trellis Studio offering customizable AI workflows. This innovation supports predictive media intelligence, social optimization, scalable support, and brand amplification.

Product

New Sprout Social Research Reveals Intelligence Gap as

Sprout Social's new research highlights an "intelligence gap" where 86% of organizations miss opportunities due to slow insights. Despite 93% acknowledging social intelligence's importance, only 10% can act on real-time data swiftly. The study emphasizes the need for AI-driven workflows to leverage social data effectively, predicting social intelligence will surpass traditional research in strategic value by 2029.

Product

Accessible technology: How Sprout Social is championing WCAG 2.1 AA compliance

Sprout Social has achieved WCAG 2.1 AA compliance, enhancing its platform's accessibility. The update includes a unified navigation system, improving usability for all users, including those with disabilities. This transformation supports keyboard and screen reader navigation, aligning with the 2026 US government mandate for digital accessibility. Sprout's commitment to inclusive design ensures a seamless user experience across its suite, fostering a more accessible environment for social media professionals.

Financial

SPT Press Release: Sprout Social to Announce First Quarter 2026 F...

Sprout Social will announce its first quarter 2026 financial results on May 7, 2026, after market close. The results will be discussed in a conference call and webcast scheduled for the same day.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D