Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
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Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away." - Jonathan Simon

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sprout Social Use Cases

How does Sprout Social address your Social Media Management Challenges?

What benefits does Sprout Social offer for Communication Management?

How can Sprout Social enhance your Engagement Management process?

What solutions does Sprout Social provide for Content Management?

How efficiently Does Sprout Social manage your Social Media Marketing?

79+ more Business Use Cases

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Jonathan Simon

Director of Marketing and Communications

Telfer School of Management

When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. Testimonial By Jonathan Simon
Sprout Social testimonial

Morgan Campbell

Social Media and Digital Marketing Specialist

Indiana University

The Tag Report has been a huge change for us in the past year. We have a lot going on, so using that function to track campaigns makes it easy to separate things out, check the performance to each account and get a quick report that we can send off to our partners. Testimonial By Morgan Campbell
Sprout Social testimonial

Chloe Bebbington

Social Media Marketing Manager

River Island

Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service team couldn’t believe that it was so simple to just ...turn on, but it became quite clear how useful the bots would be for them.

Testimonial By Chloe Bebbington
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Jonathan Simon

Director of Marketing and Communications

Telfer School of Management

When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. Testimonial By Jonathan Simon
Sprout Social testimonial

Morgan Campbell

Social Media and Digital Marketing Specialist

Indiana University

The Tag Report has been a huge change for us in the past year. We have a lot going on, so using that function to track campaigns makes it easy to separate things out, check the performance to each account and get a quick report that we can send off to our partners. Testimonial By Morgan Campbell
Sprout Social testimonial

Chloe Bebbington

Social Media Marketing Manager

River Island

Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service team couldn’t believe that it was so simple to just ...turn on, but it became quite clear how useful the bots would be for them.

Testimonial By Chloe Bebbington

Case Studies

Sports

CASE STUDY Hudl

Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easil...y with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.

Retail

CASE STUDY Casey's

Sprout Social’s Service Cloud integration helped Casey’s improve customer care. Casey’s used the tool to speed up social media response times. They reduced response time by 90%, from days to just thr...ee to five hours. Communication between guest relations and social teams improved 10 times. Guest satisfaction scores increased by 3%. The integration made it easy for teams to work together and see all customer information in one place.

Health, Wellness and Fitness

CASE STUDY Goally

Goally used Sprout Social to improve its social media strategy. The company wanted to better connect with parents of neurodiverse children. Using Sprout’s Listening tools, Goally grew its followers b...y 254% month over month. They achieved a 100% action rate on TikTok comments and increased productivity by over 50%. Goally also saw a 58% increase in branded search rate during an influencer campaign.

Hospital & Health Care

CASE STUDY Vizient

Sprout Social's Employee Advocacy software helped Vizient triple their social media engagements in six months. Vizient used the tool to empower employees to share company content and pre-approved mes...sages. This led to a 200% increase in engagement and a 10x audience reach on a recent campaign. Employee satisfaction with the advocacy program reached 98%. Vizient gained thousands of new followers and won an award for their LinkedIn strategy.

Information Technology and Services

CASE STUDY Ivanti

Sprout Social helped Ivanti build a strong brand ambassador program. Ivanti wanted to boost employee advocacy and brand awareness. With Sprout Social's Employee Advocacy tool, Ivanti learned how to i...mprove their program and set new goals. In the first month, Ivanti saw a 16 million increase in reach and $500,000 in earned media value. Employee adoption of the program grew by 171%.

Hospital & Health Care

CASE STUDY Penn State Health

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questio...ns while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

Video

Social Customer Care by Sprout Social

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

M&A

PR News | PR Firm News : KRG Advisors Launches - Wed ., Jul . 30 , 2025

Sprout Social, a cloud-based social media management software company, acquires NewsWhip to enhance its predictive intelligence capabilities. NewsWhip's team, including CEO Paul Quigley, will join Sprout Social, focusing on expanding its media foresight and social strategy offerings. This acquisition aims to empower brands with AI-driven insights to navigate the digital media landscape effectively.

M&A

Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap

Sprout Social has acquired NewsWhip for $55 million, with an additional $10 million in performance-based earnouts. This acquisition aims to enhance Sprout Social's predictive intelligence capabilities and accelerate its AI roadmap. NewsWhip's AI-driven insights will be integrated into Sprout Social's platform, providing brands with real-time, actionable intelligence to navigate media trends effectively. NewsWhip's team will join Sprout Social, with CEO Paul Quigley becoming General Manager for Sprouts Listening business.

Product

Sprout Social Unveils New Innovations In Its Care Solution, Empowering Brands To Drive Business With Proactive Social Care

Sprout Social has introduced major updates to its Care by Sprout Social platform, enhancing proactive and secure social media customer care. The new features include an upcoming AI agent integration, enabling brands to deliver faster, more personalized support. These innovations aim to transform social care into a strategic driver for customer loyalty and business growth.

Financial

Sprout Social Announces First Quarter 2025 Financial Results

Sprout Social has released its financial results for the first quarter of 2025. The announcement provides key insights into the companys recent business performance and financial health for the period.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D