Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away." - Jonathan Simon

Peer review evidence (same sources as the product rating summary)

"...I primarily use Sprout Social for reporting, which is very thorough, and a good bit of Twitter publishing...." Peer review by Amos Orr, Destination Content Manager, Lake Charles/Southwest Louisiana CVB
"...I used Sprout Social to monitor KPI about engagement and to gain strategic info for our social media plan...." Peer review by Agency
"...The best business solution for Sprout Social is the ability to listen and engage customers...." Peer review by Ty S, Corporate Communications Director, Marketing and Advertising

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

How can Sprout Social optimize your Social Media Management Workflow?

What solutions does Sprout Social provide for Communication Management?

Why is Sprout Social the best choice for Engagement Management?

How efficiently Does Sprout Social manage your Content Management?

What makes Sprout Social ideal for Social Media Marketing?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Jonathan Simon

Director of Marketing and Communications

Telfer School of Management

When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. Testimonial By Jonathan Simon
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Katie Bisbee

Chief Marketing Officer

DonorsChoose

We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Jonathan Simon

Director of Marketing and Communications

Telfer School of Management

When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. Testimonial By Jonathan Simon
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Katie Bisbee

Chief Marketing Officer

DonorsChoose

We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee

PMG - Marketing And Advertising - Medium

Fort Worth, USA

PMG used Sprout Social Influencer Marketing to launch Jazwares' SquishPillow. They identified creators in niche communities using topic-first search and analytics. The campaign generated over 20 mill...ion impressions and a 3.18% engagement rate. PMG sold out 2,500 Target preorders for SquishPillow. Automated reporting saved hours and proved direct sales impact from influencer marketing.

Moburst - Marketing And Advertising - Medium

New York, USA

Sprout Social Influencer Marketing helped Moburst, a global mobile marketing agency, boost campaign performance by 200%. The team cut influencer sourcing hours by 33% and saved over 30 hours per week... on client reporting. Moburst used data-driven tools like Semantic Search and Social Listening to find high-value creators and optimize campaigns. Automated reporting enabled real-time insights and freed up time for creative strategy. The agency scaled its business by 71% without sacrificing data accuracy or client results.

 

Sprout Social - Internet - Medium

Chicago, USA

Sprout Social used its Employee Advocacy platform to boost brand reach. After the president shared an article, employees shared it 87 times, reaching nearly 233,000 people in just six business days. ...The program increased brand awareness and employee engagement. Executive involvement and incentives drove participation. The platform helped track key metrics and prove ROI.

 

Boingo Wireless - Telecommunications - Large

Los Angeles, USA

Boingo Wireless used Sprout Social to automate their social media ticketing process. The integration with Salesforce Service Cloud made the switch easy. Boingo reduced social media cases by 89% and s...aved over 75 hours each month. Customer care agents now focus on high-priority messages. The team found the transition smooth and the support responsive.

Royal National Institute of Blind People (RNIB) - Non Profit Organization Management - Large

Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an accessible platform for blind and partially sighted staff. After tes...ting many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.

Sprout Social - Information Technology And Services - Large

Sprout Social used its own AI Assist tools to save 72 hours per quarter on reporting. The team automated alt text creation, improved trend analysis, and sped up social customer care. AI Assist helped... generate captions and manage inbox responses faster. These changes saved $16,000 annually on reporting and $132,000 on customer care.

Social Customer Care by Sprout Social

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Product

Sprout Social Expands Snapchat Integration, Giving Brands a More Direct Line to Highly Engaged Audiences

Sprout Social has launched a new integration with Snapchat, allowing brands to plan, schedule, and publish content directly from its platform. This integration enhances omnichannel execution and expands reach to Snapchat's engaged audience, facilitating better brand engagement and storytelling.

Product

SPT Press Release: Sprout Social Expands Snapchat Integration, Gi...

Sprout Social has expanded its integration with Snapchat, allowing brands to plan, schedule, and publish Stories and Spotlights directly from Sprout’s platform. This integration aims to enhance cross-channel publishing and streamline social media storytelling, helping brands maintain a consistent presence and engage with Snapchat's highly active audience.

Product

Sprout Social Expands Snapchat Integration, Giving Brands a More Direct ...

Sprout Social has launched a Snapchat publishing integration, allowing brands to plan, schedule, and publish directly to Snapchat from Sprout's platform. This integration enhances omnichannel marketing by enabling brands to connect with Snapchat's engaged audience through Stories and Spotlights, streamlining cross-channel publishing and optimizing creator partnerships.

Product

Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis

Sprout Social has launched its AI-powered social intelligence platform, featuring the expanded Trellis AI engine. Trellis will integrate across Sprout's ecosystem, enhancing Publishing, Listening, Smart Inbox, and Reporting. The platform aims to transform social data into actionable insights, with Trellis Studio offering customizable AI workflows. This innovation supports predictive media intelligence, social optimization, scalable support, and brand amplification.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D