Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away." - Jonathan Simon

Peer review evidence (same sources as the product rating summary)

"...It helped us keep a central dashboard to manage many social media accounts for many different users...." Peer review by Steve Kaplan, Chief Marketing Officer | Partner, Creavos Development Group
"...I like that I can schedule social media posts, so I don't have to think about it...." Peer review by Tina W., Non-Profit Organization Management
"...Beyond campaign management and reporting, one-to-one engagement is among Telfer s top social goals...." Case Study Telfer School of Management

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

How can Sprout Social optimize your Social Media Management Workflow?

How does Sprout Social facilitate Communication Management?

How can Sprout Social enhance your Engagement Management process?

How can Sprout Social enhance your Content Management process?

What makes Sprout Social ideal for Social Media Marketing?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Jonathan Simon

Director of Marketing and Communications

Telfer School of Management

When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. Testimonial By Jonathan Simon
Sprout Social testimonial

Rickard Berggren

Marketing Manager & Global Content Creative

Klarna

Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren
Sprout Social testimonial

Aaron Bata

Head of Customer Experience

Tuft & Needle

What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Jonathan Simon

Director of Marketing and Communications

Telfer School of Management

When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. Testimonial By Jonathan Simon
Sprout Social testimonial

Rickard Berggren

Marketing Manager & Global Content Creative

Klarna

Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren
Sprout Social testimonial

Aaron Bata

Head of Customer Experience

Tuft & Needle

What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
 

JetBlue - Airline - Very Large

Now Generally Available, Sprout Social's AI Agent Trellis Is Helping Reshape How Social Teams Prove Their Value

New York, USA

Sprout Social's AI agent Trellis is now available to all customers, enabling social teams to automate reporting and sentiment analysis. JetBlue and Ipsy have adopted Trellis, reducing report generati...on time and enhancing feedback routing. Trellis Studio allows teams to create AI skill templates for automated workflows, enhancing strategic social media management.

Read on →
 

University of North Dakota - Education - Large

Grand Forks, USA

Sprout Social helped the University of North Dakota boost its social media results. UND saw a 15% increase in total social followers in one year. Social impressions grew by 119.6%, and engagements ju...mped by 199.5%. The university used Sprout for analytics, publishing, and monitoring. These tools let UND track content, plan posts, and connect with its audience.

 

Trello - Information Technology And Services - Medium

New York, USA

Sprout Social helped Trello reply to 97% of Tweets within 24 hours. Trello used Sprout’s Smart Inbox and collaboration tools to improve its response rate by 16%. The team answered over 2,000 customer... service inquiries in three months. Trello also gained 100+ URL click-throughs per month and increased Retweets by 49%. Sprout’s analytics guided hiring and improved social customer care.

 

Trek Bicycle - Consumer Goods - Large

Waterloo, USA

Sprout Social helped Trek Bicycle unify its global social media strategy. Trek used Sprout’s Asset Library to share content and images with marketers in different countries. The Smart Inbox let Trek ...manage all social messages in one place, making customer support faster. Trek saw a 59% increase in social messages, 112% more followers, and 1,002% more engagements. Social analytics and listening tools gave Trek new insights into customer feedback and brand perception.

 

Titleist - Consumer Goods - Large

Fairhaven, USA

Titleist used Sprout Social to boost customer interactions by 78%. The team wanted to build stronger connections with fans and needed better social media tools. Sprout Social helped Titleist join con...versations, plan content, and track analytics. The platform made it easier to connect with brand fans and find what content worked best. Titleist saw more engagement and organic growth across all social channels.

 

Texas A&M University - Education - Very Large

College Station, USA

Sprout Social helped Texas A&M University manage and grow its large online community. The university used Sprout to coordinate content across 16 colleges, 19 sports, and hundreds of departments. In s...ix months, Texas A&M achieved 131 million impressions and 8.3 million content engagements. The team gained an average of 13,000 new followers each month. Sprout’s collaboration and accessibility features made content creation and distribution easier for staff and student interns.

Social Customer Care by Sprout Social

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5 ★

Read Reviews (33)
Analytics

4.41/5 ★

Read Reviews (2923)
Custom Reports

4.27/5 ★

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5 ★

Read Reviews (33)
Analytics

4.41/5 ★

Read Reviews (2923)
Custom Reports

4.27/5 ★

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Product

Sprout Social Product Updates & Latest Features | Sprout Social

Sprout Social has released a series of product updates for Q3 2026, enhancing its social media management platform. New features include the ability to like Instagram comments directly from the Smart Inbox, improving user engagement and efficiency. These updates aim to streamline social media interactions and analytics for users.

Financial

Sprout Social Announces Second Quarter 2026 Financial

Sprout Social announced its second quarter 2026 financial results, reporting an 11% year-over-year revenue growth to $123.8 million. The company also highlighted a 20% increase in subscription revenue from its $30k+ ARR customer cohort. Non-GAAP operating income exceeded guidance by $6.1 million, reaching $16.0 million.

Awards

Sprout Social Named as a Visionary in 2026 Gartner Magic Quadrant for ...

Sprout Social has been recognized as a Visionary in the inaugural Gartner Magic Quadrant for Social Media Management and Listening. This acknowledgment highlights Sprout Social's leadership in AI-powered social intelligence, particularly through its proprietary AI agent, Trellis. The platform transforms social signals into actionable intelligence, supporting brands in anticipating market trends and driving business outcomes.

Product

Sprout Social Expands Snapchat Integration, Giving Brands a More Direct Line to Highly Engaged Audiences

Sprout Social has launched a new integration with Snapchat, allowing brands to plan, schedule, and publish content directly from its platform. This integration enhances omnichannel execution and expands reach to Snapchat's engaged audience, facilitating better brand engagement and storytelling.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D