Sprout Social Overview
This is a summary of the comprehensive capabilities and benefits of Sprout Social based on over 28930 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Sprout Social, Hootsuite, Zoho Social, Buffer, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Sprout Social is right for your needs? Our Cuspera AI engine can evaluate how Sprout Social fits your specific business needs, industry, and context. Get your personalized assessment report today.
Sprout Social supports business activities such as:
- Social Media Management
- Communication Management
- Engagement Management
- Content Management
- Social Media Marketing
Sprout Social can help you with many business goals, such as Improve Digital And Social Presence, Improve Brand Engagement, Enhance Customer Relationships, Improve ROI, Build Brand Awareness, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Sprout Social's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.
Sprout Social was founded in 2010. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. " - Bret Neuman
Cuspera Reviews
10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Business Priorities
Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities peers achieved using Sprout Social.
Use Cases
Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Sprout Social.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media |
4.58/5 ★ |
"...It's great the notifications and the ability to respond directly to social publications within the application...." Peer review by Gary N, Digital Marketing, Marketing and Advertising |
| social media analytics |
4.53/5 ★ |
"...I also love the option to download our data into excel for use in our own internal social media dashboard...." Peer review by Ashley Rudolph, Associate Director of Marketing, Digital Media, Uncommon Schools |
| scheduling post to social media |
4.62/5 ★ |
"...Sprout Social enables to post the content to the correct target segment like a specific organization, geography,industry or a particular institution...." Peer review by Tapan Jain, Senior Analyst, dunnhumby |
| engaging on social media |
4.63/5 ★ |
"...The problem Sprout social helps to resolve is centralizing our community engagement and response, and tracking those engagements over time...." Peer review by Stephany S. |
| monitoring social media |
4.94/5 ★ |
"...I also like having a single inbox that allows me to monitor multiple social media accounts in one place...." Peer review by Verified Reviewer, Education |
| managing social media account |
4.82/5 ★ |
"...Also, it's great how you can link so many different social media accounts to one program...." Peer review by Melissa L., Computer Software |
| Communication Management with Social Media |
4.30/5 ★ |
"...I like that I can schedule social media posts, so I don't have to think about it...." Peer review by Tina W., Non-Profit Organization Management |
| sending & publishing communications |
4.16/5 ★ |
"...I like that they give tips on their website on when the best publishing times are etc....." Peer review by Kriste M., Social Media Coordinator, Entertainment |
| tracking & monitoring communications |
4.88/5 ★ |
"...Oh, and of course the ability to get notified when sometone hashtags something (social monitoring) is AWESOME...." Peer review by Melanie B. |
| Engagement Management with Social Media |
4.63/5 ★ |
"...It is extremely easy and efficient to respond to and engage with all of our social requests without switching tabs or apps...." Peer review by Anders P., Consumer Goods |
| engaging and following up |
4.61/5 ★ |
"...This allows you to engage with all whom engage with you from one central location...." Peer review by Dave B, Digital Marketing Specialist |
| engaging with scheduling & cadence |
4.16/5 ★ |
"...And with Sprout s Calendar feature, you can maintain oversight of your publishing strategy over the long-term to ensure a consistent cadence...." 7 steps to an effective Facebook marketing strategy |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media |
4.58/5 ★ |
"...It's great the notifications and the ability to respond directly to social publications within the application...." Peer review by Gary N, Digital Marketing, Marketing and Advertising |
|
| social media analytics |
4.58/5 ★ |
| scheduling post to social media |
4.58/5 ★ |
| engaging on social media |
4.58/5 ★ |
| monitoring social media |
4.58/5 ★ |
| managing social media account |
4.58/5 ★ |
| Communication Management with Social Media |
4.30/5 ★ |
"...I like that I can schedule social media posts, so I don't have to think about it...." Peer review by Tina W., Non-Profit Organization Management |
|
| sending & publishing communications |
4.30/5 ★ |
| tracking & monitoring communications |
4.30/5 ★ |
| Engagement Management with Social Media |
4.63/5 ★ |
"...It is extremely easy and efficient to respond to and engage with all of our social requests without switching tabs or apps...." Peer review by Anders P., Consumer Goods |
|
| engaging and following up |
4.63/5 ★ |
| engaging with scheduling & cadence |
4.63/5 ★ |
79+ more Business Use Cases
Our AI advisor, Wyz, harnessed 28930 insights from peers and experts to help you assess how these Sprout Social use cases fit your Social Media Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman |
|
Before using Sprout, my agents wouldn’t be able to find and address all incoming Instagram messages during their shifts, creating a backlog for the next person on duty. It’s amazing for our team to no longer spend hours searching for DMs. Testimonial By Katelin Keeling |
|
Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Bret Neuman Head of Social & Video Media Rover |
Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. Testimonial By Bret Neuman |
|
Katelin Keeling Community Manager Solo Stove |
Before using Sprout, my agents wouldn’t be able to find and address all incoming Instagram messages during their shifts, creating a backlog for the next person on duty. It’s amazing for our team to no longer spend hours searching for DMs. Testimonial By Katelin Keeling |
|
Rickard Berggren Marketing Manager & Global Content Creative Klarna |
Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Solo StoveRead More |
|
Case Study Purdue UniversityRead More |
|
Case Study GrammarlyRead More |
Frequently Asked Questions(FAQ)
for Sprout Social
What is Sprout Social?
What is Sprout Social used for?
What are the top features of Sprout Social?
Who uses Sprout Social?
What are Sprout Social alternatives?
Where is Sprout Social located?
Popular Business Setting
for Sprout Social
Top Industries
- Marketing and Advertising
- Education
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Sprout Social to Improve digital and social presence and Improve brand engagement
Sprout Social Alternatives
Peer and Expert Opinion on Features
for Sprout Social
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (602) |
| Personalization | Read Reviews (277) |
| Alerts: popups & Notifications | Read Reviews (214) |
| Feedback surveys | Read Reviews (131) |
| SEO | Read Reviews (77) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (602) |
| Personalization | Read Reviews (277) |
| Alerts: popups & Notifications | Read Reviews (214) |
| Feedback surveys | Read Reviews (131) |
| SEO | Read Reviews (77) |
IT and Other Capabilities
for Sprout Social
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (4132) |
| Data Export | Read Reviews (1002) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (4132) |
| Data Export | Read Reviews (1002) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (90) |
| Email Support | Read Reviews (77) |
| Phone Support | Read Reviews (76) |
| 24/7 Support | Read Reviews (1724) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (90) |
| Email Support | Read Reviews (77) |
| Phone Support | Read Reviews (76) |
| 24/7 Support | Read Reviews (1724) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (33) |
| Analytics | Read Reviews (2923) |
| Custom Reports | Read Reviews (5945) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (33) |
| Analytics | Read Reviews (2923) |
| Custom Reports | Read Reviews (5945) |
Software Failure Risk Guidance
?for Sprout Social
Overall Risk Meter
Top Failure Risks for Sprout Social
Vendor Profile Details
HQ Location
131 S. Dearborn St. Suite 700 Chicago, IL 60603
Employees
1001-5000
Social
Financials
SERIES D
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