Leadfeeder Overview

Leadfeeder transforms website visits into actionable B2B leads, offering businesses insights into the companies exploring their site. This tool reveals visitor origins, enabling sales teams to target high-value prospects effectively. With over 80,000 users, including salespeople and marketers, Leadfeeder integrates seamlessly with existing tools, enhancing lead quality and conversion rates. The platform supports daily operations by providing detailed visibility into potential clients, thus driving strategic engagement and increasing sales opportunities.

Use Cases

Customers recommend Generation Of New Leads, Account Management, Engagement Management, as the business use cases that they have been most satisfied with while using Leadfeeder.

Other use cases:

  • Campaign Management
  • Advertisement
  • Communication Management
  • Content Management
  • Lead Management
  • Telemarketing
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Leadfeeder.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Leadfeeder Use-Cases and Business Priorities: Customer Satisfaction Data

Leadfeeder works with different mediums / channels such as Website. and E-Mail.

Leadfeeder's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Leadfeeder support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Leadfeeder analytics capabilities include Analytics, and Custom Reports.

Reviews

"Once you try it, see how easy it is to use, see how you can create all sorts of filters, reminders, assign leads to your sales teams - you'll see the value very qickly." - Catherine Nottage

Peer review evidence (same sources as the product rating summary)

"...Leadfeeder, a Helsinki-based startup that helps B2B companies generate new leads from website analytics, has closed a 3.1 million in series..." Leadfeeder raises 3.1M Series A to turn website visitors into leads
"...This type of data is highly valuable for B2B marketing and sales campaigns. ..." 7 Must Have Google Tag Manager Tracking Tags
"...My team and me are able to track our prospects and how they engage with our websites...." Peer review by Caleb O., Founder, Marketing and Advertising

Leadfeeder, LeadFuze, Interact, AdRoll ABM (formerly RollWorks), NetLine Corporation, etc., all belong to a category of solutions that help Buyer Intent Data Providers. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Leadfeeder's software tracks B2B website visitors, showing companies and their discovery methods. A free 14-day trial is available for new users.

Popular Business Setting

for Leadfeeder

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Management Consulting

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Leadfeeder is popular in Marketing And Advertising, Computer Software, and Management Consulting and is widely used by Mid Market, Small Business, and Enterprise.

Leadfeeder Customer wins, Customer success stories, Case studies

What solutions does Leadfeeder provide for Generation Of New Leads?

How efficiently Does Leadfeeder manage your Account Management?

Why is Leadfeeder the best choice for Engagement Management?

What makes Leadfeeder ideal for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Leadfeeder solved their Buyer Intent Data Providers needs. Cuspera uses 3266 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Buyer Intent Data Providers needs.

CUSTOMERS TESTIMONIALS
Leadfeeder testimonial

Catherine Nottage

Marketing Manager

Salestrip

Once you try it, see how easy it is to use, see how you can create all sorts of filters, reminders, assign leads to your sales teams - you'll see the value very qickly. Testimonial By Catherine Nottage
Leadfeeder testimonial

Jakob Thusgaard

Founder And Ceo

Yoursales

When you’re trying to guide someone through a complex sales process, you really want to help them understand the solution and how to buy,” Thusgaard said. “If you’re in that conversation, use questions to gain insights into what they’ve been looking at. Testimonial By Jakob Thusgaard
Leadfeeder testimonial

Xgrowth

We work with large IT and technology companies to develop and implement their account-based marketing (ABM) strategies…They may have a general idea of what needs to be done but lack the in-depth knowledge to execute a long-term strategy properly. In these scenarios, we would come in to assist and h...elp develop their B2B and ABM marketing expertise. The end objective is to help them run their first ABM pilot campaign.

Testimonial By Xgrowth
CUSTOMERS TESTIMONIALS
Leadfeeder testimonial

Catherine Nottage

Marketing Manager

Salestrip

Once you try it, see how easy it is to use, see how you can create all sorts of filters, reminders, assign leads to your sales teams - you'll see the value very qickly. Testimonial By Catherine Nottage
Leadfeeder testimonial

Jakob Thusgaard

Founder And Ceo

Yoursales

When you’re trying to guide someone through a complex sales process, you really want to help them understand the solution and how to buy,” Thusgaard said. “If you’re in that conversation, use questions to gain insights into what they’ve been looking at. Testimonial By Jakob Thusgaard
Leadfeeder testimonial

Xgrowth

We work with large IT and technology companies to develop and implement their account-based marketing (ABM) strategies…They may have a general idea of what needs to be done but lack the in-depth knowledge to execute a long-term strategy properly. In these scenarios, we would come in to assist and h...elp develop their B2B and ABM marketing expertise. The end objective is to help them run their first ABM pilot campaign.

Testimonial By Xgrowth
 

Pronomic - Mechanical Or Industrial Engineering - Medium

Täby, Sweden

Leadfeeder helped Pronomic boost qualified leads by 55% and website traffic by 60%. The company used Leadfeeder to identify anonymous website visitors and segment them for targeted campaigns. Marketi...ng and sales teams now work together using real buyer signals, not guesses. Local teams in five European markets use enriched data and automated LinkedIn workflows to reach the right contacts. Pronomic doubled identified website visits and improved campaign results across regions.

 

microtech - Information Technology And Services - Medium

Bad Kreuznach, Germany

Dealfront helps microtech boost account based marketing and customer acquisition. The company uses Dealfront to analyze financial data for over 5,000 customers. Integration with HubSpot gives real-ti...me, GDPR-compliant insights for targeted up- and cross-selling. microtech saves time and resources by filtering customer lists and running personalized campaigns. The solution reveals hidden sales opportunities and improves both sales and marketing results.

 

Contentoo - Marketing And Advertising - Medium

Amsterdam, Netherlands

Leadfeeder helped Contentoo find and convert new leads faster. Contentoo used Dealfront, including Leadfeeder, to spot website visitors and send real-time alerts to sales teams in Slack. The integrat...ion with HubSpot and Slack made lead management smooth and kept CRM data clean. Contentoo switched from mass emails to personalized outreach, raising their sales success rate. They even won back a lost lead by tracking website visits and acting quickly.

 

Brandcave - Marketing And Advertising - Small

Austin, USA

Leadfeeder helped Brandcave automate its sales outreach. The agency replaced a $30,000/year solution with a custom $400/month integration. Using Leadfeeder's API and custom feeds, Brandcave identifie...d 200 new contacts daily from website visitors. The workflow filtered out existing customers and enriched new leads in the CRM. This boosted daily outreach and created a new service offering for Brandcave's clients.

 

Actito - Marketing And Advertising - Medium

Louvain-la-Neuve, Belgium

Actito used Leadfeeder to identify 1,500 companies and interact with 90% of them over five years. The team integrated Leadfeeder with Pipedrive via Zapier, enabling daily prospecting and nurturing ev...en with long sales cycles. In early 2024, Actito found 79 ideal customer matches and started promising talks with 61% of them. With just two SDRs, Actito attributes 75% of its sales to Leadfeeder. The platform's real-time intent data and CRM integration improved outreach and conversion rates.

 

Zetes - Information Technology And Services - Large

Brussels, Belgium

Dealfront helped Zetes identify high-intent website visitors and automate lead generation. Zetes used real-time visitor identification and automated Salesforce task creation to save time and improve ...sales-marketing alignment. The platform replaced manual contact searches and made outreach more precise. Zetes saw immediate value, with sales teams relying on Dealfront daily. Over 60% of their web traffic came from Google, making visibility crucial for sales success.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Leadfeeder

What is Leadfeeder?

Leadfeeder is a website visitor tracking software. It is a sales and marketing tool that provides information about the companies that visit the website. It can be used by salespersons, marketers and agencies across industries and businesses of all sizes, enabling discovery of new prospects and monitoring of existing customers.

Leadfeeder features include a database of contacts, automatic lead scoring, a tracker tool that provides a constant stream of prospects to pursue, and personal email alerts when specific companies visit the website. It integrates with the CRM system in the business and sends automatic updates to the sales pipeline.

Leadfeeder provides no limits on user access to the Leadfeeder management tools. The search utility on companies provides complete browsing history including information about their interests. Leadfeeder integrates with all the tools and systems being used by the business.

What is Leadfeeder used for?

Leadfeeder is a Buyer Intent Data Providers Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Generation Of New Leads, Account Management and Engagement Management .

What are the top features of Leadfeeder?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Leadfeeder.

Who uses Leadfeeder?

Leadfeeder is used by Marketing And Advertising, Computer Software and Management Consulting among other industries.

What are Leadfeeder alternatives?

LeadFuze, Interact, AdRoll ABM (Formerly RollWorks) and NetLine Corporation are popular alternatives for Leadfeeder.

Where is Leadfeeder located?

Leadfeeder is headquartered at 132 East 43rd St.,The Chrysler Building #111 New York, NY.
lightning

Peers used Leadfeeder for generation of new leads and account management

Leadfeeder Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (14)
Analytics

4.57/5 ★

Read Reviews (407)
Custom Reports

4.27/5 ★

Read Reviews (469)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.38/5 ★

Read Reviews (14)
Analytics

4.57/5 ★

Read Reviews (407)
Custom Reports

4.27/5 ★

Read Reviews (469)

Software Failure Risk Guidance

?

for Leadfeeder

Overall Risk Meter

Low Medium High

Top Failure Risks for Leadfeeder

Leadfeeder News

Executive

Board Addition for B2B Specialist Leadfeeder

Leadfeeder has added Brad Noble to its Board in an observer capacity. Noble's experience in product design and marketing aligns with Leadfeeder's shift to a product-led growth model. His background includes roles at Cloudant, IBM, and ZoomInfo, enhancing Leadfeeder's strategic direction.

M&A

Leadfeeder Is Merging With Echobot!

Leadfeeder is merging with Echobot in a 180 million deal backed by Great Hill Partners. This merger aims to create a GDPR-compliant, AI-driven go-to-market platform by combining Leadfeeder's website visitor intelligence with Echobot's B2B data. The merger will accelerate product innovation and scale go-to-market capabilities, with an additional 50 million allocated for strategic acquisitions.

Leadfeeder Profile

Company Name

Leadfeeder

Company Website

//leadfeeder.com

Year Founded

2012

HQ Location

132 East 43rd St.,The Chrysler Building #111 New York, NY

Employees

51-100

Social

Financials

SERIES A