Latest News & Updates on synthesio

Ipsos has launched Product Studio, an AI-native platform designed to enhance product testing with faster insights and extensive customization. The platform integrates AI speed, scientific rigor, and ...human insights, offering features like synthetic data augmentation and dynamic meta-analyses. Product Studio is available in 11 markets and is set to expand globally, including a phased rollout in India.
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Ipsos has launched Product Studio, an AI-powered platform for product testing that combines speed, scientific rigor, and human insights. It offers features like early insights dashboards and syntheti...c data augmentation to accelerate product development. Product Studio is available in 11 markets and integrates with Ipsos' existing product testing practices.
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Ipsos has launched Product Studio, a next-generation product testing platform that integrates AI and scientific rigor to accelerate product testing and customization. The platform offers features lik...e an early insights dashboard and synthetic data augmentation, enabling faster product performance analysis. It is live in multiple countries, with global expansion planned.
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Ipsos has launched Product Studio, a next-generation product testing platform that integrates AI and scientific rigor to accelerate product testing timelines by 35%. The platform offers features like... synthetic data augmentation and dynamic meta-analyses, and is now live in multiple countries including the US, UK, and Japan.
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Ipsos has launched a new service called Product Studio, designed to facilitate rapid testing for product development. This service aims to enhance product innovation and streamline market research pr...ocesses.
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Ipsos has launched Product Studio, an advanced product testing platform that integrates AI, scientific rigor, and human insights. This platform accelerates product testing by 35% and offers extensive... customization, enabling brands to rapidly develop market-ready products. Key features include an early insights dashboard, synthetic data augmentation, and dynamic meta-analyses. Product Studio is now operational in multiple countries, with further global expansion planned.
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Ipsos UU has launched a new AI and human-integrated research model to enhance qualitative research. This approach combines advanced AI technologies with human expertise to create dynamic digital twin... communities, AI-powered moderation, and the EDGE framework. These innovations aim to provide brands with real-time, actionable insights by merging technology's speed with human intelligence's depth and empathy.
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Ipsos has launched Ipsos UU, a qualitative research framework that integrates AI tools with human analysis to deliver real-time insights. The framework includes modules like Dynamic Digital Twin Comm...unities and AI-powered moderation, aiming to track consumer behavior dynamically. This approach combines large-scale data analysis with ethnographic research, targeting markets like India to provide brands with nuanced insights.
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Ipsos reported a 4.9% increase in sports content consumption among Australians in February 2026, driven by major events like the Winter Olympics and Super Bowl. Ipsos iris data shows 13.3 million Aus...tralians engaged with sports content online, with men spending more time than women. The data also highlighted broader digital audience trends, including growth in news and property content consumption.
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Ipsos has introduced "Synthetic Data Boosting," a technique that enhances market research by overcoming limitations of small or uneven sample sizes. The approach uses rigorous models like tabular dif...fusion and the 'SURE' framework to ensure data reliability. This innovation allows businesses to gain deeper insights without increasing noise, offering a roadmap for effective data augmentation.
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Ipsos has launched InnoCPT, a concept-product testing solution on its Ipsos.Digital platform. This tool accelerates testing by delivering results three times faster than traditional methods and predi...cts consumer trial and repeat purchases. InnoCPT is available in the US and UK, with plans for further market expansion.
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Ipsos has launched PRS IN VIVO's pack testing solutions in India, following its acquisition of the BVA family. This suite offers training, design evaluation, and benchmarking to enhance packaging imp...act and shopper behavior insights. The integration aims to revolutionize packaging strategies in India's retail sector by combining Ipsos's research expertise with PRS IN VIVO's behavioral science-led solutions.
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Ipsos has been selected to support a pilot program aimed at modernizing audience measurement for Out of Home (OOH) advertising. This initiative, led by Geopath and the Out of Home Advertising Associa...tion of America (OAAA), seeks to develop a next-generation measurement platform. Ipsos will leverage its global experience in media research to enhance transparency and credibility in OOH audience data.
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Ipsos and FPCCI launched Pakistan's first indigenous Index of Transparency and Accountability (iTAP), aiming to measure public trust in government and institutions. The initiative, started in May 202...5, provides a benchmark for transparency and accountability, with the survey conducted between December 2025 and January 2026. The launch event highlighted the importance of bridging perception-reality gaps to enhance governance and investor confidence.
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Ipsos, in collaboration with VaynerX and Muck Rack, released a report titled "Inside Modern PR: Trust, Timing & Building Credibility," highlighting media consumption trends. The study shows that whil...e 57% of consumers trust local news, 85% of young adults rely on social platforms for news, emphasizing the need for PR strategies that blend traditional media credibility with social media's reach.
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Ipsos and Medallia have advanced their partnership with Volkswagen Group UK to enhance customer experience measurement. This collaboration introduces the CX Health initiative, leveraging Medallia's t...echnology and Ipsos' analytics and advisory services to transform Volkswagen's customer experience in the UK.
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Ipsos has rebranded ESA Retail, acquired in June 2025, under its name to enhance its Channel Performance expertise. This integration combines ESA's pricing, retail audits, and mystery shopping capabi...lities with Ipsos' global research and innovation strengths, offering expanded solutions across sectors like retail and automotive.
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Ipsos has enhanced its online operations by rebranding Alligator, a panel-agnostic online research specialist, under its name following an acquisition in June 2025. This move expands Ipsos' research ...capabilities, offering clients broader solutions and access to proprietary panels, driving improved decision-making and innovation.
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Ipsos has rebranded Perspective, a data collection specialist acquired in June 2025, under its name. This move enhances Ipsos's data collection capabilities with Perspective's expertise in telephone ...(CATI) and face-to-face (CAPI) data collection. The integration aims to provide clients with broader solutions, innovation, and global research capabilities.
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Ipsos reported a Q1 2026 revenue of 554.9 million, with a total growth decline of 2.4% due to unfavorable foreign exchange effects. Organic growth was slightly negative at -1.4%, but the company show...ed positive commercial momentum with a 1% increase in its order book. The strategic plan "Horizons" aims to enhance Ipsos' global leadership, focusing on technology and AI-driven growth.
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Ipsos has announced the availability of its 2025 first half-year financial report on its website and has filed it with the AMF.

Ipsos has appointed Jorge Alagón as Chief Innovation Officer for its Brand Health Tracking (BHT) division. Alagón, who previously held a senior role at Kantar, will lead Ipsos' BHT innovation strateg...y, focusing on advanced analytics and new technologies. His extensive experience in brand measurement and data intelligence is expected to drive transformative advancements at Ipsos.
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Ipsos has appointed Jorge Alagón as the Chief Innovation Officer for its Brand Health Tracking division, reporting to Benoit Tranzer. Alagón, a former senior executive at Kantar, will focus on drivin...g innovation within the division.
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Ipsos has appointed Claire Charbit as Head of CEO's Office. She joins the Executive Management Committee and will support CEO Jean Laurent Poitou in executing the company's Horizons strategy, focusin...g on speed and AI. Charbit brings extensive leadership experience from Carrefour, Europcar Mobility Group, Air France-KLM, and Accenture.
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Ipsos has appointed Claudia Doeland as the new Commercial Director at Ipsos I&O. With over 20 years of experience in market research, Claudia will focus on expanding the client portfolio and strength...ening strategic relationships. Her role aligns with Ipsos Group's strategic roadmap, Horizons 2030, to drive growth.
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Ipsos has announced strategic leadership appointments to enhance its Horizons strategic plan, focusing on speed, innovation, and AI. Alexandre Guerin is appointed Managing Director - Performance, Lau...rent Depouilly becomes Country Manager of Ipsos bva in France, and Marion-Anne Cattaneo is named Country Manager of Ipsos in Switzerland.
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Marion Beyret has been appointed as the Chief Communications Officer at Ipsos, reporting to Deputy CEO Alexandre Boissy. With extensive experience in media and multinational corporations, she will le...ad Ipsos' global communication strategy, enhancing its reputation and influence worldwide.
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Ipsos has appointed Marion Beyret as its new chief communications officer. Beyret, with extensive experience in media and multinational corporations, will lead Ipsos' global communication strategy. S...he will report to deputy CEO Alexandre Boissy and aims to enhance Ipsos' reputation and influence globally.
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Ipsos has appointed Marion Beyret as Chief Communications Officer. She will lead the global communication strategy and report to Deputy CEO Alexandre Boissy. Beyret brings extensive experience from h...er previous roles at Stellantis and Air France-KLM, enhancing Ipsos' corporate narratives and global communications impact.
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Ipsos has appointed Alexandre Boissy as Deputy Chief Executive Officer, effective April 7, 2026. This executive change is part of Ipsos's strategic leadership adjustments.

Susmita Chaudhury has been appointed as Executive Director, EVP of Ipsos MMAs Center of Excellence in Bangalore, India. Her role will focus on strengthening Ipsos MMAs strategic and growth initiative...s. Chaudhury brings extensive experience in analytics, AI/ML, and software development, previously holding leadership roles at Deloitte and Ipsos MMA.
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The Board of Directors of Ipsos met on August 19, 2025 and decided to appoint Jean-Laurent Poitou as the new Chief Executive Officer, replacing Ben Page, whose term of office will end on 15 September.

Ipsos has appointed Jean-Laurent Poitou as the new Chief Executive Officer, effective September 15. Poitou, with extensive experience in technology and digital transformation, succeeds Ben Page. The ...leadership change aims to accelerate growth and adapt to digitalization and AI trends. Poitou emphasizes leveraging Ipsos' strengths in science and technology for future growth.
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Ipsos has appointed Jean Laurent Poitou as the new chief executive officer, effective September 15, succeeding Ben Page. Poitou, with extensive experience in digital and technology services, aims to ...drive Ipsos' growth and innovation. Page, who has been with Ipsos for 38 years, will step down on the same date.
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Ipsos has appointed Jean Laurent Poitou as the new CEO, replacing Ben Page, effective September 15. Poitou, previously with Alvarez & Marsal and Accenture, is tasked with driving Ipsos' transformatio...n and growth. The company aims to enhance its capabilities in rapid data production and analysis to meet evolving client needs and maintain its competitive edge.
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Ipsos appointed Jean Laurent Poitou as CEO, effective September 15, 2025, succeeding Ben Page. Poitou, with over 30 years of experience in digital transformation and AI, aims to drive Ipsos' growth a...nd adapt to client demands for faster data delivery using AI and digital technologies. Ipsos operates globally, providing market research services to 5,000 clients.
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Ipsos has appointed Suresh Ramalingam as the new CEO for India, succeeding Amit Adarkar. Ramalingam, previously Chief Client Officer for APEC, aims to accelerate growth, enhance client focus, and exp...and Ipsos India's portfolio with new product innovations and technology-led solutions. He brings extensive experience from his roles at Ipsos and Nielsen across various global markets.
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Ipsos won two Canadian Research Insights Council (CRIC) Excellence Awards in 2026. The Business Impact award recognized a project with Keurig Dr Pepper Canada that informed strategic decisions in the... non-alcoholic beverage market. The Public Sector Impact Award was for a survey with The City of Calgary, enhancing municipal strategy and governance.
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Ipsos has been ranked as the No. 1 Most Innovative Insights & Analytics Company in the 2025 GRIT Top 50 Suppliers list for the third consecutive year. This recognition highlights Ipsos' commitment to... AI-powered innovations and its leading role in consumer insights and market research. The company was noted for its resilience and methodological rigor in a challenging year.
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Ipsos received accolades at the ESOMAR 2025 Congress in Prague for its leadership in market research and innovative use of AI. The event highlighted Ipsos' commitment to advancing insights and recogn...ized the expertise of its teams.
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Ipsos has unveiled its "Horizons" strategy, aiming to enhance global leadership through AI and tech investments. The plan includes a 1 billion investment in acquisitions and strategic initiatives ove...r five years, targeting a 5% growth rate by 2028. Key pillars include AI integration, rapid insights delivery, and expanding global services, positioning Ipsos as an AI-augmented market research leader.
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