Latest Product Updates and Feature Enhancements on synthesio
Ipsos iris data reveals 4.9% lift in sports content consumption amid major events
Ipsos reported a 4.9% increase in sports content consumption among Australians in February 2026, driven by major events like the Winter Olympics and Super Bowl. Ipsos iris data shows 13.3 million Aus...tralians engaged with sports content online, with men spending more time than women. The data also highlighted broader digital audience trends, including growth in news and property content consumption.
Synthetic Data Boosting - Ipsos
Ipsos has introduced "Synthetic Data Boosting," a technique that enhances market research by overcoming limitations of small or uneven sample sizes. The approach uses rigorous models like tabular dif...fusion and the 'SURE' framework to ensure data reliability. This innovation allows businesses to gain deeper insights without increasing noise, offering a roadmap for effective data augmentation.
Ipsos accelerates concept-product testing on Ipsos.Digital
Ipsos has launched InnoCPT, a concept-product testing solution on its Ipsos.Digital platform. This tool accelerates testing by delivering results three times faster than traditional methods and predi...cts consumer trial and repeat purchases. InnoCPT is available in the US and UK, with plans for further market expansion.
Ipsos introduces PRS IN VIVO pack testing solutions in India
Ipsos has launched PRS IN VIVO's pack testing solutions in India, following its acquisition of the BVA family. This suite offers training, design evaluation, and benchmarking to enhance packaging imp...act and shopper behavior insights. The integration aims to revolutionize packaging strategies in India's retail sector by combining Ipsos's research expertise with PRS IN VIVO's behavioral science-led solutions.
Ipsos launches 'Creative|Spark' capability to empower non-profit organisations' ad campaigns
Ipsos has launched 'Creative|Spark', a new capability designed to enhance advertising campaigns for non-profit organizations. Available on the Ipsos Digital platform, this tool helps mission-driven o...rganizations optimize their ads across various channels, including TV and digital media, by providing customized methodologies and metrics. It aims to empower organizations to make data-driven decisions for impactful campaigns.
Ipsos expands ad testing tool | News - Research Live
Ipsos has enhanced its Creative|Spark ad testing tool with new capabilities designed for organizations focused on societal change. The update introduces tailored methodologies and metrics to better e...valuate advertising effectiveness for public sector and non-profit campaigns, expanding Ipsoss offering in marketing technology and research analytics.
Ipsos expands innovation practice | News - Research Live
Ipsos has launched 'Collective Innovation,' an AI-driven research programme designed for business, marketing, and insight leaders. This end-to-end solution integrates Ipsos' innovation testing servic...es, trend analysis, and advanced analytics to accelerate product and concept development. The initiative targets organizations seeking data-driven approaches to innovation strategy.
Ipsos Combines Innovation Tools for New Offer - Daily Research News Online - MrWeb
Ipsos has launched Collective Innovation, an AI-driven program that integrates its existing innovation tools with big data analytics and global qualitative research. The new offering enables business..., marketing, and insight leaders to identify high-potential innovation opportunities by leveraging AI-powered multi-data synthesis, ethnographic insights, and global trends analysis. Collective Innovation is now available in over 80 markets worldwide.
Majority of Indians trust government's AI regulation
An Ipsos survey finds 65% of Indians trust the government to regulate artificial intelligence, while 67% want brands to disclose AI use in products. The study highlights above-average trust in AI-gen...erated content but a preference for human-made news and ads. Over 60% expect AI to soon automate tasks like job screening and scriptwriting, reflecting both optimism and concern about AI's impact.
[PRESS RELEASE] - The Ipsos AI Monitor 2025
Ipsos has launched the AI Monitor 2025, a new research platform tracking global attitudes and trends in artificial intelligence adoption. The AI Monitor provides insights for businesses and policymak...ers on AI usage, trust, and regulatory sentiment across key markets.
Ipsos launches Total Access in India to broaden consumer data reach
Ipsos has launched the Total Access platform in India, integrating online, offline, and hybrid data collection methods. This new research solution aims to enhance the reach and quality of consumer da...ta across diverse Indian markets, providing businesses with broader and more representative consumer insights.
Ipsos achieves ISO 20252:2019 certification
Ipsos has achieved ISO 20252:2019 certification, demonstrating compliance with international standards for market, opinion, and social research quality management. This certification highlights Ipsos...'s commitment to rigorous data quality and process controls in its research technology and analytics services.
Ipsos Synthesio rolls out express insights across product categories
Ipsos Synthesio, the social intelligence analytics arm of Ipsos, has launched Express Insights. This new feature delivers real-time analysis of online consumer conversations and behaviors, integratin...g social listening data with Ipsos research frameworks. Express Insights is now available to clients across 177 product categories, enhancing market research and consumer insights capabilities.
Ipsos Synthesio launches Express Insights delivery to offer real-time insights into consumer ...
Ipsos Synthesio has introduced Express Insights delivery, a new feature that provides real-time analysis of consumer behaviors. This enhancement leverages social listening and Ipsos research capabili...ties to deliver rapid, actionable insights for brands and marketers seeking to understand online consumer conversations.
Strategic Partnerships and Integrations of synthesio
OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot Program
Ipsos has been selected to support a pilot program aimed at modernizing audience measurement for Out of Home (OOH) advertising. This initiative, led by Geopath and the Out of Home Advertising Associa...tion of America (OAAA), seeks to develop a next-generation measurement platform. Ipsos will leverage its global experience in media research to enhance transparency and credibility in OOH audience data.
FPCCI, in Collaboration with Ipsos, Launches Pakistan's First Indigenous Index of ... - Daily Times
Ipsos and FPCCI launched Pakistan's first indigenous Index of Transparency and Accountability (iTAP), aiming to measure public trust in government and institutions. The initiative, started in May 202...5, provides a benchmark for transparency and accountability, with the survey conducted between December 2025 and January 2026. The launch event highlighted the importance of bridging perception-reality gaps to enhance governance and investor confidence.
Vaynerx, Muck Rack and Ipsos Reveal Key Media Consumption Trends for Modern PR Practitioners
Ipsos, in collaboration with VaynerX and Muck Rack, released a report titled "Inside Modern PR: Trust, Timing & Building Credibility," highlighting media consumption trends. The study shows that whil...e 57% of consumers trust local news, 85% of young adults rely on social platforms for news, emphasizing the need for PR strategies that blend traditional media credibility with social media's reach.
Ipsos : Volkswagen Group UK Redefines Customer Experience Measurement Through ...
Ipsos and Medallia have advanced their partnership with Volkswagen Group UK to enhance customer experience measurement. This collaboration introduces the CX Health initiative, leveraging Medallia's t...echnology and Ipsos' analytics and advisory services to transform Volkswagen's customer experience in the UK.
JioStar launches Connected TV Playbook
JioStar Entertainment, in collaboration with Ipsos, has launched the Connected TV Playbook, a comprehensive guide for leveraging CTV in India. The Playbook combines platform analytics with Ipsos' res...earch to offer insights into the CTV ecosystem, highlighting the potential for brands to engage affluent audiences through immersive content. The Playbook is structured around JioStar's R.A.C.E. framework, emphasizing reach, attention, connection, and effectiveness in brand-building.
Adwanted Connected launches website and apps report with Ipsos iris - The Media Leader
Adwanted Connected has launched a new website and apps audience report in partnership with Ipsos iris. The report, based on UKOM-endorsed iris data, is available to Ipsos iris subscribers and offers ...metrics like audience numbers and engagement. This collaboration enhances Adwanted Connected's platform, providing essential planning data for the UK media and marketing industry.
Mergers, Acquisitions, and Business Moves by synthesio
Ipsos extends data collection capability with Perspective
Ipsos has rebranded Perspective, a data collection specialist acquired in June 2025, under its name. This move enhances Ipsos's data collection capabilities with Perspective's expertise in telephone ...(CATI) and face-to-face (CAPI) data collection. The integration aims to provide clients with broader solutions, innovation, and global research capabilities.
Ipsos strengthens online operations capability with Alligator
Ipsos has enhanced its online operations by rebranding Alligator, a panel-agnostic online research specialist, under its name following an acquisition in June 2025. This move expands Ipsos' research ...capabilities, offering clients broader solutions and access to proprietary panels, driving improved decision-making and innovation.
Ipsos extends Channel Performance expertise with ESA Retail
Ipsos has rebranded ESA Retail, acquired in June 2025, under its name to enhance its Channel Performance expertise. This integration combines ESA's pricing, retail audits, and mystery shopping capabi...lities with Ipsos' global research and innovation strengths, offering expanded solutions across sectors like retail and automotive.
Ipsos acquires InMoment's Healthcare division - MediaBrief
Ipsos has acquired InMoment's Healthcare division in Germany, enhancing its expertise in the healthcare sector. This acquisition aims to strengthen Ipsos' presence in Germany and provide added value ...to its clients in the pharmaceutical and MedTech sectors by expanding its range of therapeutic area expertise and methodological portfolio.
Ipsos strengthens its expertise in Germany with the acquisition of ...
Ipsos has acquired InMoment's Healthcare division in Germany to enhance its expertise in the healthcare sector. This acquisition will expand Ipsos' capabilities in therapeutic areas and methodologies..., benefiting clients in the pharmaceutical and MedTech industries. The new competence center in Hamburg complements Ipsos' existing locations in Nuremberg, Munich, and Frankfurt.
Funding News and Financial Performance of synthesio
IPSOS: Availability of the 2025 First Half-Year Financial Report
Ipsos has announced the availability of its 2025 first half-year financial report on its website and has filed it with the AMF.
Leadership and Executive Team Updates at synthesio
Ipsos Appoints Deputy CEO
Ipsos has appointed Alexandre Boissy as Deputy Chief Executive Officer, effective April 7, 2026. This executive change is part of Ipsos's strategic leadership adjustments.
Susmita Chaudhury appointed Executive Director , EVP of Ipsos MMA Center of Excellence
Susmita Chaudhury has been appointed as Executive Director, EVP of Ipsos MMAs Center of Excellence in Bangalore, India. Her role will focus on strengthening Ipsos MMAs strategic and growth initiative...s. Chaudhury brings extensive experience in analytics, AI/ML, and software development, previously holding leadership roles at Deloitte and Ipsos MMA.
Jean Laurent Poitou appointed Chief Executive Officer of Ipsos
The Board of Directors of Ipsos met on August 19, 2025 and decided to appoint Jean-Laurent Poitou as the new Chief Executive Officer, replacing Ben Page, whose term of office will end on 15 September.
Ipsos announces Jean Laurent Poitou as Chief Executive Officer
Ipsos has appointed Jean-Laurent Poitou as the new Chief Executive Officer, effective September 15. Poitou, with extensive experience in technology and digital transformation, succeeds Ben Page. The ...leadership change aims to accelerate growth and adapt to digitalization and AI trends. Poitou emphasizes leveraging Ipsos' strengths in science and technology for future growth.
Ben Page to leave Ipsos, with Jean Laurent Poitou appointed CEO
Ipsos has appointed Jean Laurent Poitou as the new CEO, replacing Ben Page, effective September 15. Poitou, previously with Alvarez & Marsal and Accenture, is tasked with driving Ipsos' transformatio...n and growth. The company aims to enhance its capabilities in rapid data production and analysis to meet evolving client needs and maintain its competitive edge.
Ipsos names Jean Laurent Poitou as new chief executive officer - StreetInsider
Ipsos has appointed Jean Laurent Poitou as the new chief executive officer, effective September 15, succeeding Ben Page. Poitou, with extensive experience in digital and technology services, aims to ...drive Ipsos' growth and innovation. Page, who has been with Ipsos for 38 years, will step down on the same date.
Jean Laurent Poitou appointed Chief Executive Officer of Ipsos | Company Announcement
Ipsos appointed Jean Laurent Poitou as CEO, effective September 15, 2025, succeeding Ben Page. Poitou, with over 30 years of experience in digital transformation and AI, aims to drive Ipsos' growth a...nd adapt to client demands for faster data delivery using AI and digital technologies. Ipsos operates globally, providing market research services to 5,000 clients.
Ipsos appoints Suresh Ramalingam as new CEO for India
Ipsos has appointed Suresh Ramalingam as the new CEO for India, succeeding Amit Adarkar. Ramalingam, previously Chief Client Officer for APEC, aims to accelerate growth, enhance client focus, and exp...and Ipsos India's portfolio with new product innovations and technology-led solutions. He brings extensive experience from his roles at Ipsos and Nielsen across various global markets.
Alec Tyson appointed as Ipsos Public Affairs' lead ... - Morningstar
Affinity has appointed Paul Henderson as head of operations, bringing extensive experience from companies like Toyota and MasterCard. Henderson aims to enhance operational excellence and has recruite...d Heather Cox, formerly of Enero, to the team. Cox's expertise in managing projects for major brands like KFC will contribute to Affinity's growth.
Alec Tyson appointed as Ipsos Public Affairs' lead pollster in the U.S.
Alec Tyson has been appointed as the senior vice president and lead pollster for Ipsos Public Affairs in the U.S. Tyson, formerly of Pew Research Center, brings extensive expertise in public opinion ...research, enhancing Ipsos' capabilities in providing insights on social and political issues.
Former Kantar global head joins Ipsos Australia
Ipsos Australia appointed a former Kantar global executive to a senior leadership role, strengthening its management team with expertise from a major competitor in the market research and analytics s...ector.
Ipsos appoints Daren Poole to lead creative effectiveness in Australia
Ipsos appoints Daren Poole to lead creative effectiveness in Australia
Awards, Recognitions, and Industry Achievements of synthesio
Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list - Ipsos
Ipsos has been ranked as the No. 1 Most Innovative Insights & Analytics Company in the 2025 GRIT Top 50 Suppliers list for the third consecutive year. This recognition highlights Ipsos' commitment to... AI-powered innovations and its leading role in consumer insights and market research. The company was noted for its resilience and methodological rigor in a challenging year.
Celebrating Ipsos Achievements at ESOMAR 2025: Excellence in Insights and Recognition
Ipsos received accolades at the ESOMAR 2025 Congress in Prague for its leadership in market research and innovative use of AI. The event highlighted Ipsos' commitment to advancing insights and recogn...ized the expertise of its teams.
Ipsos Strengthens Its Board of Directors - The Manila Times
Ipsos has been recognized by Forbes as one of Americas Best Employers for Company Culture in 2025. This accolade highlights Ipsos' dedication to fostering a supportive work environment through initia...tives like professional development, mentorship, and work-life balance. The recognition reflects Ipsos' strong internal culture and industry reputation for promoting career advancement.
Corporate News and Organizational Updates on synthesio
Ipsos unveils Horizons, its transformation and growth strategy to reinforce its global leadership - Ipsos
Ipsos has unveiled its "Horizons" strategy, aiming to enhance global leadership through AI and tech investments. The plan includes a 1 billion investment in acquisitions and strategic initiatives ove...r five years, targeting a 5% growth rate by 2028. Key pillars include AI integration, rapid insights delivery, and expanding global services, positioning Ipsos as an AI-augmented market research leader.