Contentserv MxM Overview

Contentserv-mxm enables personalized product experiences via customer location, time, and device recommendations. Product engagement is enhanced through tailored suggestions.

Use Cases

Customers recommend Advertisement, Product Marketing, Content Sharing, as the business use cases that they have been most satisfied with while using Contentserv MxM.

Other use cases:

  • Content Publishing
  • Campaign Management
  • Engaging And Following Up
  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Channel Marketing
  • Cross Selling
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Contentserv MxM.

Other priorities:

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Contentserv MxM Use-Cases and Business Priorities: Customer Satisfaction Data

Contentserv MxM works with different mediums / channels such as Website. Social Media. Facebook etc.

Comprehensive Insights on Contentserv MxM Use Cases

What Are the key features of Contentserv MxM for Product Marketing?

Case Studies

Apparel & Fashion

CASE STUDY Lacoste

Contentserv helped Lacoste manage product data for global omnichannel sales. Lacoste faced slow time-to-market and errors from manual spreadsheet use. Contentserv's PIM solution streamlined product c...atalog creation and distribution. The platform enabled fast onboarding, easy translation, and automated workflows. Lacoste achieved consistent brand presentation and improved customer experience across all channels. The solution met key goals, including higher average order value and fewer product returns.

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Retail

CASE STUDY kikaLeiner

Contentserv PIM and DAM helped kikaLeiner manage product data better. Before, product information was spread across many systems and hard to update. The new cloud-based system made it easy to keep al...l data in one place. Workflows became faster and more efficient. The team added 35,000 items in the first year. Time-to-market improved, and product data quality increased.

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Consumer Goods

CASE STUDY Mizuno

Mizuno used Contentserv’s PIM and DAM to manage a large product range and support digital transformation. Before, product data was scattered and managed in silos, causing inefficiencies and errors. C...ontentserv helped Mizuno centralize product information, automate workflows, and ensure accurate, localized content for global teams. This improved brand consistency and made product content management faster and easier.

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Consumer Electronics

CASE STUDY Electrolux Group

Contentserv's cloud-based Product Information Management (PIM) helped Electrolux Group fix fragmented product data systems. Electrolux replaced outdated PIM software and manual Excel processes with a... unified SaaS solution. The new system connects over 15 internal systems and centralizes product data. This change aims to cut product data management workload by at least 20%. Electrolux now has better data quality and future-ready processes for global operations.

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Consumer Goods

CASE STUDY Feiler

Contentserv PIM and DAM helped Feiler, a top chenille textile maker, improve product data quality and streamline processes. Feiler faced challenges with manual data management as it expanded online a...nd across channels. The new system became a single source of truth, automating updates and boosting efficiency. Employees found the platform easy to use and flexible. Feiler now has faster, more accurate product information for ecommerce success.

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Food & Beverages

CASE STUDY Emmi

Contentserv’s PIM and DAM solution helped Emmi, Switzerland’s largest milk-processing company, improve customer loyalty and service. Emmi faced slow, manual marketing processes and lacked a unified p...roduct data view. With Contentserv, Emmi automated workflows, integrated data sources, and enabled cloud-based collaboration. The new system reduced manual work, eliminated media disruptions, and increased efficiency. Emmi now delivers better product information and is ready for future digital growth.

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Contentserv MxM Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.80/5 ★

Read Reviews (12)
Analytics

3.52/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.80/5 ★

Read Reviews (12)
Analytics

3.52/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Contentserv MxM

Top Failure Risks for Contentserv MxM

Contentserv News

Product

Contentservnow Centric PXMto Showcase AI-Powered Product Experience Management at K5 2025

Contentserv, now rebranded as Centric PXM, will present its AI-powered product experience management solutions at K5 2025. The company highlights its Product Experience Cloud, designed for managing and personalizing product content using artificial intelligence. This move underscores a strategic shift toward advanced, AI-driven product information management and digital asset management for multichannel commerce.

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Partnership

Contentserv Joins Forces with Centric Software

Contentserv and Centric Software have formed a new partnership to integrate their product information management and product lifecycle management solutions. This collaboration aims to help brands streamline product content, improve data quality, and accelerate digital transformation in retail and manufacturing sectors.

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Contentserv Profile

Company Name

Contentserv

Company Website

https://www.contentserv.com/en/

HQ Location

Werner-von-Siemens-Str. 1 85296 Rohrbach Germany

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