Contentserv MxM: Use-Cases, Insights and Reviews | 2025 Cuspera

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Marketing Experience Management Capabilities | Contentserv

Contentserv MxM Overview

Contentserv-mxm enables personalized product experiences via customer location, time, and device recommendations. Product engagement is enhanced through tailored suggestions.

Use Cases

Customers recommend Advertisement, Product Marketing, Content Sharing, as the business use cases that they have been most satisfied with while using Contentserv MxM.

Other use cases:

Content Publishing
Campaign Management
Engaging And Following Up
Products & Pricelist Management
Sending & Publishing Communications
Channel Marketing
Cross Selling

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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Contentserv MxM.

Other priorities:

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Contentserv MxM Use-Cases and Business Priorities: Customer Satisfaction Data

Contentserv MxM works with different mediums / channels such as Website. Social Media. Facebook etc.

Comprehensive Insights on Contentserv MxM Use Cases

What benefits does Contentserv MxM offer for Advertisement?

What benefits does Contentserv MxM offer for Product Marketing?

Case Studies

Consumer Goods

CASE STUDY Varo

Contentserv helped Varo centralize and manage product data. Varo faced problems with scattered data, errors, and slow updates. Contentserv's PIM solution automated tasks and improved data quality. Va...ro raised product information accuracy and completeness to 85%, up from 10%. Product launches became faster and content more consistent. Varo expanded brand visibility and increased market share.

Pharmaceuticals

CASE STUDY VERFORA

Contentserv helped VERFORA centralize and improve product data for pharmacists. Before, each marketing team used different systems, causing data loss and slow brochure creation. With Contentserv, VER...FORA now has one place for all product data. Brochure creation dropped from two months to one minute. This improved data quality, sped up product launches, and boosted pharmacist confidence.

Wholesale

CASE STUDY Zijerveld

Contentserv helped Zijerveld, a Dutch cheese specialist, manage and consolidate product data. Zijerveld needed to fix fragmented systems and manual processes that slowed them down. With Contentserv, ...they onboarded, enriched, and distributed product information faster. This improved data quality, reduced manual work, and made product launches quicker. Zijerveld now has better brand visibility and a stronger market position with reliable data.

Consumer Electronics

CASE STUDY Trust

Contentserv helped Trust centralize over 9,000 products in just two months. Trust used Contentserv to fix scattered product data and slow workflows. The platform made product information accurate and... easy to update. Trust launched a global portal for fast access to product data. This improved customer engagement and brand loyalty. Trust now updates content faster and launches products quicker worldwide.

Consumer Goods

CASE STUDY Villeroy & Boch

Contentserv helped Villeroy & Boch unify and enrich product data across channels. The company needed to keep product information up-to-date and consistent for global customers. Contentserv's Product ...Experience Cloud automated data processes and enabled easy management of multilingual content. Villeroy & Boch expanded its global reach, improved customer engagement, and accelerated product launches. The solution reduced manual effort and strengthened the brand's presence worldwide.

Construction

CASE STUDY Uzin Utz

Contentserv helped Uzin Utz manage complex product data for flooring solutions. Uzin Utz struggled with scattered data and manual processes, leading to errors and slow time-to-market. Contentserv's P...IM/DAM solution centralized product information and automated workflows. Uzin Utz now creates product data sheets and packaging designs quickly. They improved data accuracy, saved time, and expanded their product portfolio. The company supports 36 languages and over 60 websites with one solution.

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FEATURE	RATINGS AND REVIEWS
Custom Reports	3.80/5 ★ Read Reviews (12)
Analytics	3.52/5 ★ Read Reviews (5)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	3.80/5 ★ Read Reviews (12)
Analytics	3.52/5 ★ Read Reviews (5)

Contentserv MxM Integrations

Contentserv MxM integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.50/5 ★

Read Reviews (4)

Data Export

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

for Contentserv MxM

Contentserv News

Customer 20/08/2025

Contentserv to enable DAKA Sport to achieve omnichannel excellence

Contentserv has partnered with DAKA Sport, a Dutch sporting goods retailer, to enhance its omnichannel capabilities. DAKA Sport will implement Contentserv's Product Information Management system to unify online and offline experiences, aiming to improve product data management and compete with leading e-commerce platforms.

Product 20/08/2025

Translations.com announces certification of Contentserv's GlobalLink..

Contentserv's integration with Translations.com's GlobalLink Connect has been certified, enabling users to manage translation workflows directly within Contentserv's interface. This integration streamlines translation processes, reduces costs, and enhances localization capabilities, allowing brands to deliver consistent, localized product experiences globally.

Awards 20/08/2025

Contentserv named a strong performer in PIM solutions evaluation

Contentserv has been recognized as a "Strong Performer" in Forrester's evaluation of Product Information Management (PIM) solutions. The report highlights Contentserv's strengths in administration tools, vendor portal tools, and market presence, particularly in acquiring new customers. The PIM solution is praised for its flexibility, ease of use, and strong data quality management, positioning it well for growth in North America.

Company 20/08/2025

Contentserv expands market reach in the Asia-Pacific region

Contentserv has opened new offices in Osaka and Singapore to expand its presence in the Asia-Pacific region. This strategic move aims to meet the growing demand for its Product Experience Cloud, which integrates Product Information Management and Digital Asset Management solutions. The expansion will enhance service capabilities and support existing customers while growing the customer base in the region.

Contentserv Profile

Company Name

Contentserv

Company Website

https://www.contentserv.com/en/

HQ Location

Werner-von-Siemens-Str. 1 85296 Rohrbach Germany

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