SecondStreet Overview

Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

Use Cases

Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.

Other use cases:

  • Social Media Management
  • Sending & Publishing Communications
  • Database Marketing
  • Lead Management
  • Workflow Management
  • Drip Marketing
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
See all business priorities See less business priorities

SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data

SecondStreet works with different mediums / channels such as E-Mail. Social Media. and Website.

SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc. and SecondStreet support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also SecondStreet analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Even adding required Lead-generating questions offers little objection to participants...." Peer review by Steve E, Program Director

SecondStreet, Nimbata, NetLine Corporation, 2Ship, Gleam Platform, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.

SecondStreet Customer wins, Customer success stories, Case studies

What solutions does SecondStreet provide for Engagement Management?

How does SecondStreet address your Generation Of New Leads Challenges?

What Are the key features of SecondStreet for Social Media Management?

How does SecondStreet address your Sending & Publishing Communications Challenges?

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

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Frequently Asked Questions(FAQ)

for SecondStreet

What is SecondStreet?

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

What is SecondStreet used for?

SecondStreet is a Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Generation Of New Leads .

What are the top features of SecondStreet?

Contests/quizes, Gamification and Interactive content are some of the top features of SecondStreet.

Who uses SecondStreet?

SecondStreet is used by Publishing, Marketing And Advertising and Research among other industries.

What are SecondStreet alternatives?

Nimbata, NetLine Corporation, 2Ship and Gleam Platform are popular alternatives for SecondStreet.

Where is SecondStreet located?

SecondStreet is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used SecondStreet for advertisement and engagement management

SecondStreet Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

Upland Software, Inc. News

Product

Upland Panviva's Sidekick Unveils AI Conversational Search to Elevate Enterprise Knowledge - Investing News Network

Upland Software has launched AI Conversational Search for its Panviva Sidekick, a browser-based assistant that enhances enterprise knowledge retrieval. This tool uses natural language processing and a hybrid model to provide accurate, compliant responses, crucial for regulated sectors like healthcare and finance. The AI-driven solution integrates seamlessly into existing systems, improving efficiency and compliance in contact centers.

Read more →
Awards

Upland Software Earns 49 Badges in G2s Fall 2025 Market Reports

Upland Software earned 49 badges in G2s Fall 2025 Market Reports, highlighting the impact of its AI-powered solutions like Upland Qvidian and Upland BA Insight. These recognitions underscore Upland's commitment to delivering value through knowledge management and workflow automation, as noted by Chief Operating and Product Officer Dan Doman.

Read more →
Product

Upland RightAnswers is Now Available in AWS Marketplace - Directors Club News -

Upland Software has launched a major update for its RightAnswers Knowledge Management solution, now KCS v6 verified. The release enhances user experience, integrates machine learning for content translation, and improves AI-enabled support. It aims to boost productivity, user satisfaction, and enterprise operations. Paychex, a long-time user, is an early adopter of this update, which was developed based on their feedback.

Read more →
Financial

Upland ( UPLD ) Q2 Revenue Falls 23 % | The Motley Fool

Upland Software reported a 23% year-over-year revenue decline in Q2 2025, attributed to strategic divestitures. Despite the drop, adjusted EBITDA margin improved to 25% due to a focus on high-margin core operations. The company continues to integrate AI features across its products, including updates to the Panviva, InterFAX, and Adestra platforms. Upland added 100 new customers and expanded relationships with 263 existing clients.

Read more →

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE