SecondStreet Overview

Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

Use Cases

Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.

Other use cases:

  • Social Media Management
  • Sending & Publishing Communications
  • Database Marketing
  • Lead Management
  • Workflow Management
  • Drip Marketing
  • Lead Engagement
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
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SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data

SecondStreet works with different mediums / channels such as E-Mail, Social Media, and Website,

SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc.

Reviews

"...They do this by selling sponsorships to advertisers or creating custom solutions that identify hot sales leads, add new people to email lists, and attract new site traffic...." Peer review

SecondStreet, Shortstack, Qualifio, Gleam Platform, Roster, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on SecondStreet Use Cases

How does SecondStreet address your Advertisement Challenges?

Second Street provides advertising solutions that help businesses generate revenue. The software creates opportunities for advertisers to reach new customers through interactive content and customized promotions. These services allow businesses to track their advertising performance and gain valuable insights.
"...Newspaper brings in 60 new advertisers and five months of engagement during its first ever pro football pick'em. ..." Case Study Times-Union Media

How efficiently Does SecondStreet manage your Engagement Management?

Second Street is a software platform that helps companies increase engagement with their audience. It provides a variety of tools, such as contests, polls, and surveys, to drive revenue and build a larger customer base. Second Street can be used to reach a wide range of audiences, from small businesses to large organizations.
"...With Second Street we are better able to engage the audience and potential customers...." Peer review by Ryan C, Digital Media Specialist

What benefits does SecondStreet offer for Generation Of New Leads?

How does SecondStreet facilitate Social Media Management?

How can SecondStreet optimize your Sending & Publishing Communications Workflow?

17+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

Case Studies

COMPANY CASE STUDIES
SecondStreet case study
Case Study Times-Union Media

How Times-Union Media brings in 60 new advertisers and five months of engagement during its first ever pro football pick'em.

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SecondStreet case study
Case Study Post and Courier

Learn How Post and Courier’s inaugural ballot engages entire community and drives in over 200,000 votes from 21,000 registered users

Read More
SecondStreet case study
Case Study St. Louis Magazine

St. Louis Magazine uses Second Street to lead-gen questions and email opt-in to generate qualified leads for advertiser

Read More

Frequently Asked Questions(FAQ)

for SecondStreet

What is SecondStreet?

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

What is SecondStreet used for?

SecondStreet is a Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Generation Of New Leads .

What are the top features of SecondStreet?

Contests/quizes, Gamification and Interactive content are some of the top features of SecondStreet.

Who uses SecondStreet?

SecondStreet is used by Publishing, Marketing And Advertising and Research among other industries.

What are SecondStreet alternatives?

Shortstack, Qualifio, Gleam Platform and Roster are popular alternatives for SecondStreet.

Where is SecondStreet located?

SecondStreet is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used SecondStreet for advertisement and engagement management

SecondStreet Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

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Upland Software Profile

Company Name

Upland Software

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE