SecondStreet Overview

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities peers achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using SecondStreet.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with E-Mail

4.94/5

Read Reviews (65)

"...Second Street's software has been a huge driver of revenue for our station and great way to get results for our advertisers...." Peer review by Ryan P., Digital Sales Manager, Media Production
Engagement Management with E-Mail

4.95/5

Read Reviews (43)

"...We use the email services as well as various contests for community engagement and received good feedback from the community...." Peer review by Administrator
engaging and following up

4.94/5

Read Reviews (40)

Generation Of New Leads with E-Mail

4.88/5

Read Reviews (22)

"...Second Street is easy to use and have the best customer service if I have any questions or need additional help!. Great way to generates leads and easy. . ...." Peer review by Verified Reviewer
PEER EXPERIENCES
Advertisement with E-Mail

4.94/5

Read Reviews (65)

"...Second Street's software has been a huge driver of revenue for our station and great way to get results for our advertisers...." Peer review by Ryan P., Digital Sales Manager, Media Production
Engagement Management with E-Mail

4.95/5

Read Reviews (43)

"...We use the email services as well as various contests for community engagement and received good feedback from the community...." Peer review by Administrator
engaging and following up

4.95/5

Read Reviews (40)

Generation Of New Leads with E-Mail

4.88/5

Read Reviews (22)

"...Second Street is easy to use and have the best customer service if I have any questions or need additional help!. Great way to generates leads and easy. . ...." Peer review by Verified Reviewer

17+ more Business Use Cases

Our AI advisor, Wyz, harnessed 579 insights from peers and experts to help you assess how these SecondStreet use cases fit your Demand Generation needs.

Case Studies

COMPANY CASE STUDIES
Case Study Times-Union Media

How Times-Union Media brings in 60 new advertisers and five months of engagement during its first ever pro football pick'em.

Read More
Case Study WRAL-TV

WRAL's ballot delivers 200% opt-in growth and 15% revenue growth in just 3 years by using Second Street

Read More
Case Study Post and Courier

Learn How Post and Courier’s inaugural ballot engages entire community and drives in over 200,000 votes from 21,000 registered users

Read More

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used SecondStreet to Increase sales & revenue and Acquire customers

Peer and Expert Opinion on Features

for SecondStreet

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Contests/quizes

4.53/5

Read Reviews (100)
Gamification

4.53/5

Read Reviews (100)
Interactive content

4.58/5

Read Reviews (9)
Feedback surveys

4.32/5

Read Reviews (8)
Templates

2.11/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Contests/quizes

4.53/5

Read Reviews (100)
Gamification

4.53/5

Read Reviews (100)
Interactive content

4.58/5

Read Reviews (9)
Feedback surveys

4.32/5

Read Reviews (8)
Templates

2.11/5

Read Reviews (7)

IT and Other Capabilities

for SecondStreet

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.35/5

Read Reviews (23)
Data Export

4.30/5

Read Reviews (10)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.35/5

Read Reviews (23)
Data Export

4.30/5

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.30/5

Read Reviews (41)
Chat Support

4.16/5

Read Reviews (3)
Phone Support

3.88/5

Read Reviews (2)
Email Support

3.52/5

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.30/5

Read Reviews (41)
Chat Support

4.16/5

Read Reviews (3)
Phone Support

3.88/5

Read Reviews (2)
Email Support

3.52/5

Read Reviews (7)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.90/5

Read Reviews (2)
Analytics

4.52/5

Read Reviews (6)
Custom Reports

4.29/5

Read Reviews (35)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.90/5

Read Reviews (2)
Analytics

4.52/5

Read Reviews (6)
Custom Reports

4.29/5

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

Vendor Profile Details

Company Name

Upland Software

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

IPO