Customer stories

Product Business Settings

Litmus is popular in Marketing And Advertising, Information Technology And Services, and Internet industries and is widely used by Mid Market, Small Business, and Enterprise.

Litmus Product Overview

Litmus equips marketing teams with a comprehensive suite of email marketing tools designed to enhance campaign effectiveness. By facilitating thorough email testing, Litmus ensures messages are optimized across various platforms and devices, reducing the risk of errors and improving deliverability. Teams can leverage Litmus to create visually appealing and consistent emails, fostering stronger connections with audiences. With a focus on staying ahead of technological advancements, Litmus provides marketers with the latest tools needed to maintain a competitive edge. This platform is ideal for businesses aiming to refine their email marketing strategies and achieve measurable results.

How satisfied the customers are with Litmus use-cases

Reviews

"We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different ...devices and mail clients. This was particularly challenging when we began to focus on mobile optimization." - Audra Evans
"It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option." - Matt Lucas

Litmus Customer Insights, Testimonials and Case Studies

What solutions does Litmus provide for Communication Management?

What Are the key features of Litmus for Engagement Management?

How efficiently Does Litmus manage your Workflow Management?

How can Litmus optimize your Collaboration Workflow?

How does Litmus facilitate Campaign Management?

What is Litmus?

Litmus is a campaign creation, building & testing and analysis software that is used by marketers, agencies, designers and Enterprises enabling predictable results during marketing campaigns of any scale and volume.

Litmus assists Designers in building and testing and reviewing using the Litmus apps for perfecting the mails before it is sent. It helps in campaign optimization and performance, by providing tools to check for functionality and performance, before the campaign is initiated.

Litmus features include campaign development, which simplifies the process for email campaigns and provides facility to scale for higher volumes, improves message effectiveness by pre-send Testing feature, Insights and analytics module for study of effectiveness and future improvements.

What is Litmus used for?

Litmus is a Email Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Communication Management, Engagement Management and Workflow Management .

What are the top features of Litmus?

Templates, Personalization and Ticketing are some of the top features of Litmus.

Who uses Litmus?

Litmus is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Litmus alternatives?

Rejoiner, Moosend, Submittable and Netcore are popular alternatives for Litmus.

Where is Litmus located?

Litmus is headquartered at Cambridge, MA.

11 buyers and buying teams have used Cuspera to assess how well Litmus solved their Email Marketing needs. Cuspera uses 4422 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS TESTIMONIALS
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster

We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different devices and mail clients. This was particularly ch...allenging when we began to focus on mobile optimization.

Testimonial By Audra Evans
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree

It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option. Testimonial By Matt Lucas
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster

Litmus Email Previews gives us the confidence we need to make sure every email we send properly represents our brand. Testimonial By Audra Evans
CUSTOMERS TESTIMONIALS
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster

We had some rendering issues before using Litmus. We knew an email looked good on the system we were viewing it on, but we weren't sure what it looked like on other devices or on other platforms unless we manually tested the emails across different devices and mail clients. This was particularly ch...allenging when we began to focus on mobile optimization.

Testimonial By Audra Evans
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree

It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option. Testimonial By Matt Lucas
Litmus testimonial

Audra Evans

Director of Marketing Operations

Monster

Litmus Email Previews gives us the confidence we need to make sure every email we send properly represents our brand. Testimonial By Audra Evans

Zen Internet - Internet

Litmus helped Zen Internet cut email testing time by 90%. The team now tests and approves emails in just ten minutes instead of an hour. Litmus integrations with Salesforce Marketing Cloud made testi...ng dynamic content much faster. Litmus Proof improved feedback and review, saving hours on email review. Zen Internet doubled their click-through rate and sends 500 flawless emails a year. Litmus Email Guardian caught errors before emails went out, protecting their brand and subscribers.

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Idaho Central Credit Union - Banking

Litmus Personalize helped Idaho Central Credit Union quickly add personalized elements to their email campaigns. Gloria Frandsen's team used Litmus Personalize Essentials to build a countdown timer i...n just five minutes. The process was easy, requiring only a simple copy and paste of HTML code. Feedback from members and internal teams was very positive. The team now feels confident to try more creative personalization in their emails.

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Harvard Business Review - Publishing

Litmus helped Harvard Business Review cut their email review and approval time by 50%. The team used Litmus Proof for centralized feedback and Litmus Previews & QA to catch email display issues befor...e sending. They improved email accessibility and ensured every campaign met brand standards. Cara Vaccaro, email marketing manager, said Litmus is now essential to their workflow.

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Alterra Mountain Company - Hospitality

Litmus Personalize Pro helped Alterra Mountain Company automate daily Snow Report emails. Before, each resort spent hours manually creating these emails. With Litmus, they connected their weather rep...ort XML feed to generate dynamic emails for all brands. This automation saved 180 hours per week across 12 brands. The team also saw higher click rates and more revenue per booking.

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Adventure Travel Trade Association (ATTA) - Events Services

Litmus helped the Adventure Travel Trade Association (ATTA) save up to five hours a day on email campaigns. ATTA's marketing team faced challenges managing feedback and approvals across global teams.... Litmus Proof streamlined collaboration and improved email accuracy. Integration with Salesforce Marketing Cloud enabled faster testing and confident sends. Team members now track feedback easily and work more efficiently.

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Hudl - Sports

Litmus helped Hudl cut email review time by 40%. Hudl used Litmus to get subscriber-level engagement data and improve email performance. The team saw a 43% increase in clicks and a 50% increase in cl...ick-through rate. Litmus made it easier for Hudl to test, review, and approve over 80 emails each month. Hudl now delivers better emails and gets deeper insights into what works.

Read on →

Litmus Builder - New Enhancements

Video Thumbnail
lightning

Peers used Litmus for communication management and engagement management

Litmus Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (15)
Analytics

4.49/5

Read Reviews (358)
Custom Reports

4.13/5

Read Reviews (884)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (15)
Analytics

4.49/5

Read Reviews (358)
Custom Reports

4.13/5

Read Reviews (884)

Software Failure Risk Guidance

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for Litmus

Overall Risk Meter

Low Medium High

Top Failure Risks for Litmus

Litmus Software, Inc News

M&A
 

A New Chapter for Litmus: Joining the Validity Family

Litmus has become part of the Validity product family, enhancing its email marketing solutions with features like email monitoring, design, personalization, and technology integrations to optimize ROI and brand experiences.

Product
 

Make It to the Inbox With Litmus Spam Testing

Litmus offers a comprehensive email marketing solution, including spam testing, email personalization, and technology integrations to enhance email deliverability and engagement.

Product
 

Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus introduces new features for email marketing, including Sender Authentication monitoring, video previews, and personalization tools for better email engagement and deliverability.

Product
 

Email Countdown Timers: Boost Engagement with Litmus

Litmus introduces new email marketing features, enhancing deliverability, personalization, and engagement with tools like video previews and sender authentication monitoring.

Litmus Software, Inc Profile

Company Name

Litmus Software, Inc

Company Website

https://www.litmus.com/

HQ Location

Cambridge, MA

Employees

101-250

Social

Financials

SERIES A