Litmus Overview
This is a summary of the comprehensive capabilities and benefits of Litmus based on over 4422 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Litmus, Salesforce Email Studio, ConvertKit, Emma Email Marketing, Brevo, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Litmus is right for your needs? Our Cuspera AI engine can evaluate how Litmus fits your specific business needs, industry, and context. Get your personalized assessment report today.
Litmus supports business activities such as:
- Communication Management
- Engagement Management
- Workflow Management
- Collaboration
- Campaign Management
Litmus can help you with many business goals, such as Improve ROI, Scale Best Practices, Grow Market Share, Acquire Customers, Improve Efficiency, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Litmus's capabilities include Templates, Personalization, Ticketing, etc.
Litmus Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. " - Matt Lucas
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Litmus solved their Email Marketing needs. Cuspera uses 4422 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Business Priorities
Improve ROI and Scale Best Practices are the most popular business priorities peers achieved using Litmus.
Use Cases
Peers recommend Communication Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using Litmus.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail |
4.66/5 ★ |
"...It allows us to create, build and send emails with just 2 vendors, rather than multiple more...." Peer review by Ziyu Wang, Senior Product Marketing Manager, Wealthfront Inc. |
| sending & publishing communications |
4.58/5 ★ |
"...Before I send out an email, I always use an email screening software...." Peer review by Ben K, Managing Partner |
| tracking & monitoring communications |
4.94/5 ★ |
"...Lastly, work with your Analytics team to ensure all email deployments are ready to be properly tracked from email open to landing page to conversion...." Win the Holidays with Email Marketing Your 8-Week Plan |
| Engagement Management with E-Mail |
4.83/5 ★ |
"...They have also made it possible for us to calculate our mobile engagement rates, something we cannot do through our ESP at all...." Peer review by Zack Notes, Digital Marketing Manager, UncommonGoods |
| engaging and following up |
4.86/5 ★ |
"...GasBuddy s email team has always been thoughtful about only sending relevant content, managing frequency, and building an active and engaged subscriber base...." Case Study GasBuddy |
| engaging with scheduling & cadence |
3.01/5 ★ |
"...It's not too well suited if you want to approve a large cadence of emails all at once, which used to be the case for me since Litmus carries different URLs for every single email, and you have to send those separate links in order for the approver to have a sense of sequence and continuity...." Peer review by Marina Aleixo, Campaigns & Demand Generation Analyst LATAM, Zendesk |
| Workflow Management with E-Mail |
4.59/5 ★ |
"...And if you have multiple email marketing teams using different providers, we ll help you streamline every step into one seamless workflow across the entire organization. ..." ESP Email Integrations |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail |
4.66/5 ★ |
"...It allows us to create, build and send emails with just 2 vendors, rather than multiple more...." Peer review by Ziyu Wang, Senior Product Marketing Manager, Wealthfront Inc. |
|
| sending & publishing communications |
4.66/5 ★ |
| tracking & monitoring communications |
4.66/5 ★ |
| Engagement Management with E-Mail |
4.83/5 ★ |
"...They have also made it possible for us to calculate our mobile engagement rates, something we cannot do through our ESP at all...." Peer review by Zack Notes, Digital Marketing Manager, UncommonGoods |
|
| engaging and following up |
4.83/5 ★ |
| engaging with scheduling & cadence |
4.83/5 ★ |
| Workflow Management with E-Mail |
4.59/5 ★ |
"...And if you have multiple email marketing teams using different providers, we ll help you streamline every step into one seamless workflow across the entire organization. ..." ESP Email Integrations |
|
56+ more Business Use Cases
Our AI advisor, Wyz, harnessed 4422 insights from peers and experts to help you assess how these Litmus use cases fit your Email Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. Testimonial By Matt Lucas |
|
The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email. Testimonial By Lily Cardiner |
|
|
We were spending so much time sending tests to ourselves. Sometimes there would be a two hour delay between when we'd send the test email and when it was received. Then we'd spend more time forwarding test emails across stakeholders, translating it into 12 different languages, aggregating feedback,... making changes, and finally gaining approval. I knew Litmus' Enterprise plan would let us work efficiently and collaboratively. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Matt Lucas Senior Email Developer LendingTree |
Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. Testimonial By Matt Lucas |
|
Lily Cardiner Senior Email Marketing Strategist Zendesk |
The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email. Testimonial By Lily Cardiner |
|
Lily Cardiner Senior Email Marketing Strategist Zendesk |
We were spending so much time sending tests to ourselves. Sometimes there would be a two hour delay between when we'd send the test email and when it was received. Then we'd spend more time forwarding test emails across stakeholders, translating it into 12 different languages, aggregating feedback,... making changes, and finally gaining approval. I knew Litmus' Enterprise plan would let us work efficiently and collaboratively. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study LendingTreeRead More |
|
Case Study ThomasARTSRead More |
|
Case Study ezCaterRead More |
Video
Litmus Builder - New Enhancements
Frequently Asked Questions(FAQ)
for Litmus
What is Litmus?
What is Litmus used for?
What are the top features of Litmus?
Who uses Litmus?
What are Litmus alternatives?
Where is Litmus located?
Popular Business Setting
for Litmus
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Internet
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Litmus to Improve ROI and Scale best practices
Litmus Alternatives
Peer and Expert Opinion on Features
for Litmus
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (156) |
| Personalization | Read Reviews (111) |
| Ticketing | Read Reviews (78) |
| Feedback surveys | Read Reviews (53) |
| Recording | Read Reviews (36) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (156) |
| Personalization | Read Reviews (111) |
| Ticketing | Read Reviews (78) |
| Feedback surveys | Read Reviews (53) |
| Recording | Read Reviews (36) |
IT and Other Capabilities
for Litmus
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (335) |
| Data Export | Read Reviews (113) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (335) |
| Data Export | Read Reviews (113) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (7) |
| Email Support | Read Reviews (187) |
| 24/7 Support | Read Reviews (230) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (7) |
| Email Support | Read Reviews (187) |
| 24/7 Support | Read Reviews (230) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (15) |
| Analytics | Read Reviews (358) |
| Custom Reports | Read Reviews (884) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (15) |
| Analytics | Read Reviews (358) |
| Custom Reports | Read Reviews (884) |
Software Failure Risk Guidance
?for Litmus
Overall Risk Meter
Top Failure Risks for Litmus
Vendor Profile Details
Company Name
Litmus
Company Website
https://www.litmus.com/HQ Location
Cambridge, MA
Employees
101-250
Social
Financials
SERIES A
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