Litmus Overview

Litmus equips marketing teams with a comprehensive suite of email marketing tools designed to enhance campaign effectiveness. By facilitating thorough email testing, Litmus ensures messages are optimized across various platforms and devices, reducing the risk of errors and improving deliverability. Teams can leverage Litmus to create visually appealing and consistent emails, fostering stronger connections with audiences. With a focus on staying ahead of technological advancements, Litmus provides marketers with the latest tools needed to maintain a competitive edge. This platform is ideal for businesses aiming to refine their email marketing strategies and achieve measurable results.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Litmus.

Other use cases:

  • Collaboration
  • Campaign Management
  • Social Media Management
  • Training & Onboarding
  • Segmentation And Targeting
  • Content Management
  • Digital Marketing
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Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Litmus.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve Efficiency
  • Enhance Customer Relationships
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Consistency
  • Improve Visibility
  • Increase Average Basket Value
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Litmus Use-Cases and Business Priorities: Customer Satisfaction Data

Litmus works with different mediums / channels such as E-Mail.

Litmus's features include Templates, Personalization, Ticketing, etc. and Litmus support capabilities include Chat Support, Email Support, AI Powered, etc. also Litmus analytics capabilities include Analytics, and Custom Reports.

Reviews

"It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option." - Matt Lucas

Litmus, Rejoiner, Moosend, Submittable, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Litmus is an all-in-one email marketing platform offering essential tools and solutions. A free trial is available for teams to enhance every email send.

Popular Business Setting

for Litmus

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Litmus is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Litmus Customer wins, Customer success stories, Case studies

What makes Litmus ideal for Communication Management?

How can Litmus optimize your Engagement Management Workflow?

How does Litmus address your Workflow Management Challenges?

How efficiently Does Litmus manage your Collaboration?

How can Litmus enhance your Campaign Management process?

11 buyers and buying teams have used Cuspera to assess how well Litmus solved their Email Marketing needs. Cuspera uses 4422 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS TESTIMONIALS
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree
It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option. Testimonial By Matt Lucas
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree
Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. Testimonial By Matt Lucas
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree
Litmus Checklist is a game-changer for us. There are so many elements that need to be tested before you send. In order for our emails to produce great experiences that help us build trust with our subscribers, we depend on the guided, thorough review with Checklist to help us send with confidence. Testimonial By Matt Lucas
CUSTOMERS TESTIMONIALS
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree
It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option. Testimonial By Matt Lucas
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree
Litmus has helped us automate and transform our pre-send testing process, saving us 3 hours on every email and boosting our email accuracy rate to 99%. Testimonial By Matt Lucas
Litmus testimonial

Matt Lucas

Senior Email Developer

LendingTree
Litmus Checklist is a game-changer for us. There are so many elements that need to be tested before you send. In order for our emails to produce great experiences that help us build trust with our subscribers, we depend on the guided, thorough review with Checklist to help us send with confidence. Testimonial By Matt Lucas

ByLaurenJean - Marketing And Advertising - Marketing and Advertising

ByLaurenJean used Litmus Personalize Live Polls to boost email click through rates by 53%. Lauren Jean ran A/B tests comparing live poll emails to standard emails for her client, Kesslers Diamonds. T...he live poll emails always outperformed, leading to higher engagement. The campaign gathered valuable first-party data for future segmentation. ByLaurenJean also used Litmus to add Instagram feeds and store locator analytics to emails.

Read on →

Harvard Business Review - Publishing - Publishing

Litmus helped Harvard Business Review cut their email review and approval time by 50%. The four-person team sends multiple campaigns weekly to over 500,000 subscribers. Litmus streamlined their workf...low, making collaboration and feedback easier. The team now catches email display issues before sending. They also improved email accessibility for all subscribers. Harvard Business Review now delivers optimized, error-free emails faster.

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Idaho Central Credit Union - Banking - Banking

Litmus Personalize helped Idaho Central Credit Union create engaging, personalized emails in under five minutes. Gloria Frandsen's team used quick-start templates to add countdown timers, making camp...aigns more interactive for over 300,000 members. The new approach boosted internal excitement and received positive feedback from members. Litmus also enabled faster email testing and analytics, doubling output while maintaining trust and quality. The team now monitors over 50 campaigns with Email Guardian for added peace of mind.

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Hudl - Sports - Sports

Litmus helped Hudl boost email marketing results. Hudl saw a 43% increase in clicks and a 50% rise in CTR. The team used Litmus to access subscriber-level data and improve email testing. They cut rev...iew time by 40% and raised email accuracy by 70%. Hudl now delivers more engaging emails and better subscriber experiences.

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Zen Internet - Internet - Internet

Litmus helped Zen Internet cut email testing time by 90%. The team now tests and approves emails in just 10 minutes instead of an hour. With Litmus, Zen Internet doubled their click-through rate from... 0.91% to 2.2%. They use Litmus integrations with Salesforce Marketing Cloud for seamless email testing and analytics. The team maintains high open rates of about 60% and a click-to-open rate of 12%. Litmus Email Guardian also prevented broken links from reaching subscribers.

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Altos - Marketing And Advertising - Marketing and Advertising

Litmus helped Altos improve their email marketing workflow. Altos saw a 20% increase in email deliverability and a 25% boost in email accuracy. They reduced campaign creation time by 10%. Litmus made... it easier for Altos to test, review, and approve emails. Altos used Litmus analytics to increase open rates and website traffic for their clients.

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Litmus Builder - New Enhancements

Video Thumbnail

Frequently Asked Questions(FAQ)

for Litmus

What is Litmus?

Litmus is a campaign creation, building & testing and analysis software that is used by marketers, agencies, designers and Enterprises enabling predictable results during marketing campaigns of any scale and volume.

Litmus assists Designers in building and testing and reviewing using the Litmus apps for perfecting the mails before it is sent. It helps in campaign optimization and performance, by providing tools to check for functionality and performance, before the campaign is initiated.

Litmus features include campaign development, which simplifies the process for email campaigns and provides facility to scale for higher volumes, improves message effectiveness by pre-send Testing feature, Insights and analytics module for study of effectiveness and future improvements.

What is Litmus used for?

Litmus is a Email Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Communication Management, Engagement Management and Workflow Management .

What are the top features of Litmus?

Templates, Personalization and Ticketing are some of the top features of Litmus.

Who uses Litmus?

Litmus is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Litmus alternatives?

Rejoiner, Moosend, Submittable and Netcore are popular alternatives for Litmus.

Where is Litmus located?

Litmus is headquartered at Cambridge, MA.
lightning

Peers used Litmus for communication management and engagement management

Litmus Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (15)
Analytics

4.49/5 ★

Read Reviews (358)
Custom Reports

4.13/5 ★

Read Reviews (884)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (15)
Analytics

4.49/5 ★

Read Reviews (358)
Custom Reports

4.13/5 ★

Read Reviews (884)

Software Failure Risk Guidance

?

for Litmus

Overall Risk Meter

Low Medium High

Top Failure Risks for Litmus

Litmus Software, Inc News

M&A

A New Chapter for Litmus: Joining the Validity Family

Litmus has become part of the Validity product family, enhancing its email marketing solutions with features like email monitoring, design, personalization, and technology integrations to optimize ROI and brand experiences.

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Product

Make It to the Inbox With Litmus Spam Testing

Litmus offers a comprehensive email marketing solution, including spam testing, email personalization, and technology integrations to enhance email deliverability and engagement.

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Product

Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus introduces new features for email marketing, including Sender Authentication monitoring, video previews, and personalization tools for better email engagement and deliverability.

Read more →
Product

Email Countdown Timers: Boost Engagement with Litmus

Litmus introduces new email marketing features, enhancing deliverability, personalization, and engagement with tools like video previews and sender authentication monitoring.

Read more →

Litmus Software, Inc Profile

Company Name

Litmus Software, Inc

Company Website

https://www.litmus.com/

HQ Location

Cambridge, MA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A