Oracle Advertising and Customer Experience (CX) Overview

Oracle Advertising and Customer Experience (CX) Software helps manage client relationships and delivers integrated apps beyond conventional CRM. It maximizes advertising performance and enhances customer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Advertisement, as the business use cases that they have been most satisfied with while using Oracle Advertising and Customer Experience (CX).

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Sales Document Management
  • Digital Marketing
  • Communication Management
  • Account Management
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Oracle Advertising and Customer Experience (CX) Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising and Customer Experience (CX) works with different mediums / channels such as Omnichannel.

Oracle Advertising and Customer Experience (CX)'s features include Personalization, Feedback Surveys, Rewards, etc. and Oracle Advertising and Customer Experience (CX) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Oracle Advertising and Customer Experience (CX) analytics capabilities include Analytics, and Custom Reports.

Reviews

"The numerous features of Oracle Eloqua provide us with all the tools for running effective marketing campaigns. The opportunities are endless, and the benefits are significant." - Nancy Wang

Peer review evidence (same sources as the product rating summary)

"...Oracle helped Luggo pivot to digital as its primary engagement channel and generate high sales volume by enabling customers to carry out much of the purchase process without leaving home...." Case Study Luggo
"...We could not have found a more compelling partner to advance our vision of customer loyalty at scale. ..." Oracle Buys CrowdTwist
"...We appreciate how the connected Oracle Advertising and Customer Experience ecosystem has given us the ability to complete the end-to-end rental process digitally...." Case Study Luggo

Oracle Advertising and Customer Experience (CX), Preferred Patron, Tapmango, Retently, Genesys Cloud EX, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Advertising and Customer Experience (CX) is popular in Hospitality, Retail, and Consumer Electronics and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Advertising and Customer Experience (CX) Customer wins, Customer success stories, Case studies

How can Oracle Advertising and Customer Experience (CX) enhance your Engagement Management process?

How efficiently Does Oracle Advertising and Customer Experience (CX) manage your Loyalty Management?

How can Oracle Advertising and Customer Experience (CX) optimize your Campaign Management Workflow?

How can Oracle Advertising and Customer Experience (CX) optimize your Helpdesk Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

The numerous features of Oracle Eloqua provide us with all the tools for running effective marketing campaigns. The opportunities are endless, and the benefits are significant. Testimonial By Nancy Wang
Oracle Advertising and Customer Experience (CX) testimonial

Nik Tran

Senior Manager of Customer Advocacy

Razer

The self-service aspect of Oracle Service is key. The ability to best serve customers and make sure we’re putting the right type of content and solutions in front of them is important to our business. Testimonial By Nik Tran
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

The numerous features of Oracle Eloqua provide us with all the tools for running effective marketing campaigns. The opportunities are endless, and the benefits are significant. Testimonial By Nancy Wang
Oracle Advertising and Customer Experience (CX) testimonial

Nik Tran

Senior Manager of Customer Advocacy

Razer

The self-service aspect of Oracle Service is key. The ability to best serve customers and make sure we’re putting the right type of content and solutions in front of them is important to our business. Testimonial By Nik Tran
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

U.S. Department of War - Defense - Very Large

Oracle wins $7 billion Pentagon software contract

Washington D.C., USA

Oracle secured a 10-year contract worth up to $6.99 billion from the U.S. Department of War to consolidate Oracle software licenses across military branches. The deal, part of the Enterprise Software... Initiative, includes on-premises licenses, maintenance, consulting, and SaaS offerings. It aims to streamline procurement and enhance cloud and AI capabilities, generating significant taxpayer savings.

Read on →
 

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours yearly. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

 

Twelve Labs - Information Technology And Services - Small

San Francisco, USA

Twelve Labs used Oracle Cloud Infrastructure to train advanced AI video models. The company needed powerful computing to process hours of video data. OCI provided high-performance GPU nodes and fast ...networking. This led to 5X to 10X training efficiency gains. Twelve Labs went to market faster than planned. Their models help users search large video datasets for specific moments.

 

Nomura Research Institute (NRI) - Professional Services - Large

Tokyo, Japan

Oracle Alloy helped Nomura Research Institute (NRI) expand its cloud business and sovereign AI offerings. NRI used Oracle Alloy to meet strict financial governance and data sovereignty needs for its ...customers. The solution enabled NRI to offer over 100 Oracle Cloud Infrastructure services and financial applications. NRI improved customer satisfaction by deploying NVIDIA Hopper GPUs in a dedicated cloud. The platform supports AI initiatives and regulatory compliance for Japan’s financial sector.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

It maximizes advertising performance and produces superior results through high-quality targeting data, cutting-edge contextual technology, and potent measurement tools. It increases campaign participation, customizes B2B strategy, enhances B2C channels, and gains real-time information. The CX software utilizes Oracle sales and delivers responsive selling across all touchpoints. Also, combines the strategy and execution of sales, and connects and personalizes service engagements.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Preferred Patron, Tapmango, Retently and Genesys Cloud EX are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising and Customer Experience (CX) for engagement management and loyalty management

Oracle Advertising and Customer Experience (CX) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Oracle Corporation News

Partnership

Oracle and AWS Deepen Strategic Collaboration as Enterprise Adoption of Oracle AI Database@AWS Accelerates

Oracle and AWS have expanded their strategic collaboration to enhance the Oracle AI Database@AWS, now available in 22 AWS Regions. This partnership accelerates customer migration and adoption, offering new capabilities like Oracle Exadata Database Service on Exascale Infrastructure. Enterprises such as CJ Olive Young and Kobalt Music Group are leveraging the service for critical workloads, benefiting from integrated AWS analytics and AI services.

Partnership

Quantinuum and Oracle Partner to Accelerate Hybrid Quantum Compute Adoption on Oracle Cloud Infrastructure

Oracle and Quantinuum have formed a strategic partnership to integrate Quantinuum's Helios quantum computer into Oracle Cloud Infrastructure (OCI). This collaboration aims to advance hybrid quantum-AI computing for enterprise, academic, and research applications. The partnership will enable OCI customers to access Helios for complex workloads, enhancing computing efficiency and energy use.

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Oracle APEX AI Application Generator: Bringing AI to Enterprise App ...

Oracle has launched the APEX AI Application Generator, now available in OCI on Autonomous AI Database Serverless as part of Oracle APEX 26.1. This tool uses APEXlang, a new Application Definition Language, to enable AI-driven enterprise application development. It focuses on generating application definitions rather than implementation code, enhancing security and maintainability.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO