Customer stories

Product Business Settings

VWO is popular in Retail, Computer Software, and Consumer Services industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Conversion Rate Optimization
E-Commerce Platform
Data Management Platform
Digital Analytics

VWO Product Overview

VWO is the market-leading digital experience optimization solution used by fast-growing companies for experimentation and conversion rate optimization. It enhances user experiences and boosts conversion rates.

How satisfied the customers are with VWO use-cases

Reviews

"VWO helped us to conduct experiments and user research, which became the backbone of optimization across our online marketing properties." - Jenny Huges
"Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conv...ersion funnels by 20% and optimized several engagement metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department." - Jak Grueneberg

VWO Customer Insights, Testimonials and Case Studies

What Are the key features of VWO for Engagement Management?

Why is VWO the best choice for Helpdesk Management?

How does VWO address your Generation Of New Leads Challenges?

How does VWO address your Onboarding Challenges?

How does VWO facilitate Sending & Publishing Communications?

What is VWO?

VWO Optimization Platform helps to improve key business metrics by empowering to easily discover insights, test ideas, and improve engagement across the entire customer journey. It helps to improve sales and revenue and acquire customers.

VMO enables to optimize the entire audience journey by optimizing both web and messaging experiences, uncovering blockages in the customer journey using VWO insights, gathering, and organizing the insights in the VWO plan, collaborating with the team to convert them into data-backed hypotheses and prioritizing and execute the optimization roadmap through VWO testing.

It helps to continuously improve KPIs including features like conversion growth by rapidly testing tons of new ideas, diagnosing problem areas in the visitors’ experiences, keeping the visitors engaged with automated marketing campaigns through web push notifications, and Facebook Messenger and many more.

What is VWO used for?

VWO is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engagement Management, Helpdesk Management and Generation Of New Leads .

What are the top features of VWO?

Alerts: popups & Notifications, Landing page and Recording are some of the top features of VWO.

Who uses VWO?

VWO is used by Retail, Computer Software and Consumer Services among other industries.

What are VWO alternatives?

Where is VWO located?

VWO is headquartered at 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India.

20 buyers and buying teams have used Cuspera to assess how well VWO solved their Conversion Rate Optimization needs. Cuspera uses 6068 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
VWO testimonial

Jenny Huges

Associate Director, Digital Marketing

Ubisoft

VWO helped us to conduct experiments and user research, which became the backbone of optimization across our online marketing properties. Testimonial By Jenny Huges
VWO testimonial

Jak Grueneberg

Web product manager

Ubisoft Entertainment SA

Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conversion funnels by 20% and optimized several engage...ment metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department.

Testimonial By Jak Grueneberg
VWO testimonial

Asaf Frenkel

Product Manager

PowToon

You have a wonderful support team! I really appreciate the fast response and the professional assistance. Thank You! Testimonial By Asaf Frenkel
CUSTOMERS TESTIMONIALS
VWO testimonial

Jenny Huges

Associate Director, Digital Marketing

Ubisoft

VWO helped us to conduct experiments and user research, which became the backbone of optimization across our online marketing properties. Testimonial By Jenny Huges
VWO testimonial

Jak Grueneberg

Web product manager

Ubisoft Entertainment SA

Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conversion funnels by 20% and optimized several engage...ment metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department.

Testimonial By Jak Grueneberg
VWO testimonial

Asaf Frenkel

Product Manager

PowToon

You have a wonderful support team! I really appreciate the fast response and the professional assistance. Thank You! Testimonial By Asaf Frenkel

Warner Music Group - Entertainment - Large

VWO helped Warner Music Group triple its A/B testing speed, increasing tests from 10 to 38 per year. The UX team saw a 5% average boost in conversion rates across 15+ artist websites. Heatmaps and vi...sitor recordings improved website conversions by 2.7X over industry standards. Splash page redesigns led to a 4% average conversion lift. Contextual CTAs raised conversions by 18%, and signup form changes improved rates from 6.2% to 18.4%.

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Ubisoft Entertainment - Entertainment - Very Large

VWO helped Ubisoft increase lead generation by 12% on the For Honor Buy Now page. Ubisoft used A/B testing, heatmaps, scrollmaps, and surveys to study user behavior. The team redesigned the page to r...educe scrolling and simplify the buying process. The new layout moved key actions to the top, improving interaction rates. The conversion rate rose from 38% to 50% during the test period.

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BluTV - Entertainment - Small

VWO helped BluTV boost mobile subscription trial sign-ups by 42%. BluTV, Turkey’s top OTT video-on-demand service, wanted more paid trial sign-ups. Their mobile site had low conversion rates. BluTV a...nd Hype redesigned the mobile homepage and ran a Split URL test. The new version increased conversion rates for mobile visitors by over 42%. BluTV now uses VWO for ongoing A/B testing and optimization.

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Flos USA - Consumer Goods - Medium

VWO Conversion Optimization Platform helped Flos USA boost checkout conversions by 125%. Flos USA, a lighting solutions eCommerce site, faced low conversion rates. VWO Services ran 30 campaigns over ...17 months, using analytics, heatmaps, and visitor recordings. Homepage, product listing, and cart page optimizations led to a 6.77% uplift, 47% more orders, and 36.97% higher add-to-cart rates. The project delivered an 18X ROI for Flos USA.

Read on →

VWO | Overview

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Peers used VWO for engagement management and helpdesk management

VWO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.04/5

Read Reviews (10)
Analytics

3.83/5

Read Reviews (458)
Custom Reports

3.54/5

Read Reviews (1196)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.04/5

Read Reviews (10)
Analytics

3.83/5

Read Reviews (458)
Custom Reports

3.54/5

Read Reviews (1196)

Software Failure Risk Guidance

?

for VWO

Overall Risk Meter

Low Medium High

Top Failure Risks for VWO

Wingify Pvt. Ltd. News

M&A
 

Linklaters advises VWO on its combination with AB Tasty

VWO and AB Tasty have entered a binding agreement to combine, creating a leading digital experience optimization platform. The merger, advised by Linklaters, will offer AI-led experimentation and personalization with over 4,000 customers and $100 million in revenue. Everstone Capital, VWO's majority shareholder, will invest additional capital and remain the largest institutional shareholder.

M&A
 

Everstone to merge Wingify with AB Tasty after buying out key ... - Mint

Everstone Capital is merging Wingify with French company AB Tasty, following significant capital investment to acquire AB Tasty's captable. This merger aims to enhance Wingify's enterprise strategies and expand its AI capabilities, positioning the combined entity to exceed $100 million in annual recurring revenue. The merger reflects the maturity of India's SaaS ecosystem, with both companies maintaining profitability and key leadership roles.

M&A
 

VWO and AB Tasty Join Forces to Redefine the Future of Digital Experience Optimization - Entrepreneur

VWO and AB Tasty have agreed to merge, creating a digital experience optimization platform with AI capabilities. The combined company will generate over $100 million in annual revenue, serving more than 4,000 customers globally. Everstone Capital leads the transaction, investing additional capital. Key executives from both companies will lead the new entity, aiming to enhance customer engagement and expand their technological platform.

M&A
 

Wingify's VWO to merge with AB Tasty; Everstone to infuse fresh capital

Wingify's VWO and AB Tasty have signed a definitive agreement to merge, creating a digital experience optimization platform with over $100 million in annual recurring revenue and a global customer base of more than 4,000 enterprises. Everstone Capital, the majority stakeholder in VWO, will infuse additional capital to support product development and global expansion.

Wingify Pvt. Ltd. Profile

Company Name

Wingify Pvt. Ltd.

Company Website

https://wingify.com/

Year Founded

2010

HQ Location

14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India

Employees

101-250

Social

Financials

PRIVATE