VWO Overview
VWO is the market-leading digital experience optimization solution used by fast-growing companies for experimentation and conversion rate optimization. It enhances user experiences and boosts conversion rates.
Use Cases
Customers recommend Engagement Management, Helpdesk Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using VWO.
Business Priorities
Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using VWO.
VWO Use-Cases and Business Priorities: Customer Satisfaction Data
VWO works with different mediums / channels such as Website. and Social Media.
VWO's features include Alerts: Popups & Notifications, Landing Page, Recording, etc. and VWO support capabilities include Email Support, Chat Support, Phone Support, etc. also VWO analytics capabilities include Analytics, and Custom Reports.
Reviews
"Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conv...ersion funnels by 20% and optimized several engagement metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department." - Jak Grueneberg
Peer review evidence (same sources as the product rating summary)
"...VWO lets you easily discover insights, build an experimentation roadmap, test ideas and, engage visitors, all within a single platform. ..." Case Study Warner Music Group
"...Easy to use interface and knowledgable and helpful support...." Peer review by Nick L., Head of eCommerce & Digital Media
"...It said: Great deals on brand new and ex-demo screens here...." Case Study Beamax
VWO, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for VWO
Top Industries
- Retail
- Computer Software
- Consumer Services
Popular in
- Mid Market
- Small Business
- Enterprise
VWO is popular in Retail, Computer Software, and Consumer Services and is widely used by Mid Market, Small Business, and Enterprise.
VWO Customer wins, Customer success stories, Case studies
What Are the key features of VWO for Engagement Management?
How efficiently Does VWO manage your Helpdesk Management?
How can VWO optimize your Generation Of New Leads Workflow?
How can VWO optimize your Onboarding Workflow?
What solutions does VWO provide for Sending & Publishing Communications?
20 buyers and buying teams have used Cuspera to assess how well VWO solved their Conversion Rate Optimization needs. Cuspera uses 6068 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conversion funnels by 20% and optimized several engage...ment metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department. |
|
In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and maintain hundreds of artists’ websites. VWO helps me quickly and easily find conversion optimization wins that I can standardize across the whole enterprise. I don’t like to use the phr...ase “best practice” unless I can prove it, and my proof is in the data provided by VWO. |
|
As a hands-on user of VWO, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse tho...se same changes instantaneously is equally as useful. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jak Grueneberg Web product manager Ubisoft Entertainment SA |
Being a gaming company, our core focus is to enable our customers to engage with us digitally. VWO's research tools allow us to not only test known opportunities but discover potential optimizations we did not know existed. We have improved key conversion funnels by 20% and optimized several engage...ment metrics across our brands. The product support we receive from the VWO team has been key in establishing a research and testing process in our department. |
|
Brandon Gentry Director, User Experience WMG |
In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and maintain hundreds of artists’ websites. VWO helps me quickly and easily find conversion optimization wins that I can standardize across the whole enterprise. I don’t like to use the phr...ase “best practice” unless I can prove it, and my proof is in the data provided by VWO. |
|
Rob Marfleet UX Specialist Jagex |
As a hands-on user of VWO, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse tho...se same changes instantaneously is equally as useful. |
BluTV - Entertainment - Small
Ubisoft Entertainment - Entertainment - Very Large
Warner Music Group - Entertainment - Large
Flos USA - Consumer Goods - Medium
VWO | Overview
Frequently Asked Questions (FAQ)
What buyers ask before choosing VWO
What is VWO?
VWO Optimization Platform helps to improve key business metrics by empowering to easily discover insights, test ideas, and improve engagement across the entire customer journey. It helps to improve sales and revenue and acquire customers.
VMO enables to optimize the entire audience journey by optimizing both web and messaging experiences, uncovering blockages in the customer journey using VWO insights, gathering, and organizing the insights in the VWO plan, collaborating with the team to convert them into data-backed hypotheses and prioritizing and execute the optimization roadmap through VWO testing.
It helps to continuously improve KPIs including features like conversion growth by rapidly testing tons of new ideas, diagnosing problem areas in the visitors’ experiences, keeping the visitors engaged with automated marketing campaigns through web push notifications, and Facebook Messenger and many more.
What is VWO used for?
What are the top features of VWO?
Who uses VWO?
What are VWO alternatives?
Where is VWO located?
Peers used VWO for engagement management and helpdesk management
VWO Competitors
VWO Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (458) |
| Custom Reports | Read Reviews (1196) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (458) |
| Custom Reports | Read Reviews (1196) |
VWO Integrations
VWO integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for VWO
Overall Risk Meter
Top Failure Risks for VWO
Wingify Pvt. Ltd. News
Wingify crosses $100 million ARR after acquiring French AB Tasty
Wingify has acquired AB Tasty, boosting its annual recurring revenue to over $100 million. The acquisition enhances Wingify's capabilities in website testing and personalization, particularly in Europe, North America, and Asia. Despite a 34% revenue increase in FY25, profits fell due to acquisition and expansion costs. Co-founder Sparsh Gupta highlights the impact of AI tools on user interaction.
Everstone Capital-Backed Wingify Secures ?1, 381 Crores in Fresh Capital ...
Wingify, backed by Everstone Capital, raised 1,381 crores through a rights issue, enhancing its capital post Everstone's majority acquisition. This move strengthens Wingify's position in the SaaS sector, following its shareholder-approved resolution to increase authorized share capital. The rights issue involved allocating over 16 lakh equity shares at a premium price, with Everstone Capital actively participating.
Everstone Capital Pumps ?1, 381 Cr into Wingify After $200 Mn Deal ...
Everstone Capital has injected 1,381 crore into Wingify through a rights issue, following its acquisition of a majority stake in January 2025. This investment supports Wingify's merger with AB Tasty to enhance its digital experience optimization platform. Wingify's VWO tool aids online businesses in conversion rate optimization.
Exclusive: Everstone and others inject $150 Mn fresh capital into Wingify
Everstone Capital and other investors have injected $150 million into Wingify through a rights issue. This funding comes after Everstone acquired a majority stake in Wingify in 2025. The capital will support Wingify's merger with AB Tasty, aiming to enhance their digital experience optimization platform. Wingify's VWO platform is central to its SaaS offerings, focusing on conversion rate optimization.
Wingify Pvt. Ltd. Profile
HQ Location
14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India
Employees
101-250
Social
Financials
PRIVATE
