Snowplow Overview

Snowplow empowers data teams to harness customer behavioral data for AI-driven marketing, enhancing digital products, services, and customer experiences. It supports real-time operations and fraud mitigation by providing AI-ready data infrastructure. Teams can design composable analytics stacks to track complex user journeys, ensuring they stay ahead in data compliance. Snowplow’s platform is particularly valuable for businesses seeking to unlock revenue through data applications, offering a robust solution for managing and leveraging customer data effectively.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Snowplow.

Other use cases:

  • Competitive Intelligence
  • Campaign Management
  • Lead Analytics
  • Advertisement
  • Sending & Publishing Communications
  • Training & Onboarding
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Snowplow.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Snowplow Use-Cases and Business Priorities: Customer Satisfaction Data

Snowplow works with different mediums / channels such as Website.

Snowplow's features include Dashboard. and Snowplow support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Snowplow analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers...." Peer review by David A, Senior Business Intelligence Analyst

Peer review evidence (same sources as the product rating summary)

"...The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers...." Peer review by David A, Senior Business Intelligence Analyst
"...I attribute a lot of our success to our working with the Snowplow team in a rollout engagement...." Peer review by Dani W, Senior Product Manager
"...Today at Viadeo, every single engineer and product manager is able to setup a rich metrics dashboard in a few minutes...." The Market Leading Open-Source Data Collection Platform

Snowplow, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Snowplow empowers data teams with real-time, high-quality event data for advanced analytics. It enables businesses to track, validate, and model customer data across various platforms.

Popular Business Setting

for Snowplow

Top Industries

  • Education
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Snowplow is popular in Education, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Snowplow Customer wins, Customer success stories, Case studies

How does Snowplow facilitate Helpdesk Management?

How can Snowplow enhance your Engaging And Following Up process?

How can Snowplow enhance your Products & Pricelist Management process?

How does Snowplow address your Competitive Intelligence Challenges?

11 buyers and buying teams have used Cuspera to assess how well Snowplow solved their Data Management Platform needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

Animoto - Information Technology And Services - Small

New York, USA

Snowplow helps Animoto get a full view of the user journey. Animoto struggled with missing data and limited tracking in Google Analytics. With Snowplow, they track users across web and mobile, using ...custom data models. They built multi-touch attribution and optimized their acquisition funnel. Now, Animoto makes faster, data-driven decisions and improves their product with detailed analytics.

 

Condé Nast - Media Production - Large

New York, USA

Condé Nast used Snowplow as its main behavioral data platform to unify data across 22+ brands and 12 markets. The company migrated 800+ media properties to AWS and built a centralized analytics platf...orm with Databricks. This enabled real-time audience insights and standardized data collection. AI-powered workflows reduced content rights management from weeks to minutes. Editorial teams now use data-driven strategies to boost engagement and revenue.

 

Secret Escapes - Hospitality - Medium

London, UK

Secret Escapes used Snowplow on AWS to improve its data infrastructure. The company set up a fully managed pipeline. This led to a 15% boost in user attribution and a 5% increase in product page view...s. Maintenance work was reduced. Secret Escapes integrated cross-domain tracking and native app events into its Snowflake warehouse. The team optimized marketing spend and delivered more personalized experiences for members.

FanDuel - Gaming

FanDuel used Snowplow CDI and AWS to deliver real-time personalization during major sports events. The company faced challenges with data silos, high event tracking costs, fragmented schema managemen...t, and incomplete user journey visibility. Snowplow enabled FanDuel to collect and process behavioral data in real time, integrate directly with their data lakehouse, and improve user journey tracking. As a result, FanDuel generated significant cost savings, gained real-time insights during major sporting events, and improved visibility across all platforms.

 

Trinny London - Retail - Medium

London, UK

Trinny London switched from Google Analytics to Snowplow Customer Data Infrastructure to improve marketing attribution and ensure GDPR compliance. The company needed more accurate data to avoid misal...locating marketing budgets and to support multi-touch attribution. With Snowplow, Trinny London linked first-party customer data with e-commerce transactions, enabling detailed customer journey analysis. The solution provided full control over data, helping the company stay compliant with changing data protection laws. Trinny London was fully operational with Snowplow 13 days ahead of schedule, ready for key gifting seasons.

 

Transavia - Airlines - Large

Schiphol, Netherlands

Transavia used Snowplow to unify its data collection and power a composable customer data platform. The airline replaced a fragmented DIY pipeline, reducing license costs by 40% and speeding up marke...ting implementation by 400%. With Snowplow, Transavia achieved €27 million in incremental revenue and improved customer recognition by 10%. Personalized offers across web, app, and email led to a 5% uplift in email conversions and a 1.2% increase in returning customers. The new setup also improved data governance and compliance.

Data modelling with Snowplow: Customising and extending your Snowplow dbt project

Video Thumbnail
lightning

Peers used Snowplow for helpdesk management and engaging and following up

Snowplow Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.87/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (90)
Custom Reports

4.45/5 ★

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.87/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (90)
Custom Reports

4.45/5 ★

Read Reviews (65)

Software Failure Risk Guidance

?

for Snowplow

Overall Risk Meter

Low Medium High

Top Failure Risks for Snowplow

Snowplow Analytics Ltd News

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products

Snowplow has launched Signals, a real-time customer intelligence infrastructure designed to power AI-driven products. Signals enables organizations to capture, process, and activate behavioral data at scale, supporting advanced personalization and analytics use cases. This new platform aims to help businesses build AI-powered applications by providing high-quality, event-level data in real time.

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products - Business Wire

Snowplow launched Snowplow Signals, a real-time customer intelligence platform designed to power AI-driven products. Signals delivers deep, trustworthy customer context to applications, enabling rapid deployment of hyper-personalized user experiences and helping AI agents overcome the cold start problem. The new solution extends Snowplows customer data infrastructure to product, engineering, and data science teams building AI-powered digital experiences.

Executive

Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services - Business Wire

Snowplow has appointed Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services.

Awards

Snowplow Recognized as Leader in Snowflakes Modern Marketing Data Stack Report - Yahoo Finance

Snowplow has been recognized as a leader in Snowflake's Modern Marketing Data Stack Report by Yahoo Finance.

Snowplow Analytics Ltd Profile

Company Name

Snowplow Analytics Ltd

Company Website

https://snowplow.io/

HQ Location

The Roma Building, 32-38 Scrutton Street, London, EC2A 4RQ, GB

Employees

11-50

Social

Financials

PRIVATE