Snowplow: Product updates, Customer stories, and Insights | 2026 Cuspera

Snowplow BDP helped Engel & Völkers fix their fragmented tracking. The company moved from a DIY analytics pipeline to a modern customer data infrastructure. This let them collect better behavioral da...ta and personalize content. They saw a 5% increase in conversion rate, a 30% drop in drop-off rate, and a 4% rise in engagement time. Engel & Völkers now makes smarter marketing decisions with real-time insights.
Show More..

Snowplow Customer Data Infrastructure helped CarTrawler improve data capture by over 20%. CarTrawler used Snowplow to collect detailed, privacy-compliant user behavior data. This data improved their ...AI-driven recommendation engine. CarTrawler now shares secure customer insights with airline partners. The solution enabled better product recommendations and stronger airline partnerships.
Show More..

Snowplow BDP helped Auto Trader capture high-quality, first-party behavioral data. The company needed better tracking of its key metric, Full Page Ad-view, and wanted richer event data than Google An...alytics provided. With Snowplow, Auto Trader built a composable CDP that increased trust in data and enabled more teams to use insights. The new system fueled rapid growth and created a culture of trust and self-service across the business.
Show More..

Snowplow BDP helped Digital Virgo improve marketing spend by providing real-time data. The company switched from Google Analytics to Snowplow and Snowflake. This reduced data latency by 90%. Digital ...Virgo removed data silos and created one global data team. They now have standardized reporting in over 40 countries. The company gained many new subscribers during the 2022 FIFA World Cup.
Show More..

Snowplow BDP helped Secret Escapes improve its customer data strategy. The company faced problems with fragmented data and limited insights from MongoDB and Google Analytics. Snowplow enabled better ...app and server-side tracking. Secret Escapes saw a 5% increase in accuracy of product page views and a 15% improvement in user attribution. They also saved costs by moving off Google Analytics.
Show More..

Snowplow BDP helps PEBMED collect real-time behavioral data for doctors and healthcare professionals. PEBMED needed better data analytics to understand user journeys and improve subscriptions. They r...eplaced multiple analytics tools with Snowplow for a single source of truth. Now, each team has its own data mart, and they use over 100 dashboards to share insights. PEBMED identified their top 50 content pieces and top 5 content sections to boost subscriber retention.
Show More..