Snowplow Overview

Snowplow empowers data teams to harness customer behavioral data for AI-driven marketing, enhancing digital products, services, and customer experiences. It supports real-time operations and fraud mitigation by providing AI-ready data infrastructure. Teams can design composable analytics stacks to track complex user journeys, ensuring they stay ahead in data compliance. Snowplow’s platform is particularly valuable for businesses seeking to unlock revenue through data applications, offering a robust solution for managing and leveraging customer data effectively.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Snowplow.

Other use cases:

  • Competitive Intelligence
  • Campaign Management
  • Lead Analytics
  • Advertisement
  • Sending & Publishing Communications
  • Training & Onboarding
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Snowplow.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Snowplow Use-Cases and Business Priorities: Customer Satisfaction Data

Snowplow works with different mediums / channels such as Website.

Snowplow's features include Dashboard. and Snowplow support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Snowplow analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers...." Peer review by David A, Senior Business Intelligence Analyst

Snowplow, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Snowplow empowers data teams with real-time, high-quality event data for advanced analytics. It enables businesses to track, validate, and model customer data across various platforms.

Popular Business Setting

for Snowplow

Top Industries

  • Education
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Snowplow is popular in Education, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Snowplow Customer wins, Customer success stories, Case studies

Why is Snowplow the best choice for Helpdesk Management?

How can Snowplow optimize your Engaging And Following Up Workflow?

How efficiently Does Snowplow manage your Products & Pricelist Management?

How efficiently Does Snowplow manage your Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Snowplow solved their Data Management Platform needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Engel & Völkers - Real Estate

Snowplow BDP helped Engel & Völkers fix their fragmented tracking. The company moved from a DIY analytics pipeline to a modern customer data infrastructure. This let them collect better behavioral da...ta and personalize content. They saw a 5% increase in conversion rate, a 30% drop in drop-off rate, and a 4% rise in engagement time. Engel & Völkers now makes smarter marketing decisions with real-time insights.

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CarTrawler - Travel

Snowplow Customer Data Infrastructure helped CarTrawler improve data capture by over 20%. CarTrawler used Snowplow to collect detailed, privacy-compliant user behavior data. This data improved their ...AI-driven recommendation engine. CarTrawler now shares secure customer insights with airline partners. The solution enabled better product recommendations and stronger airline partnerships.

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Auto Trader - Retail & Ecommerce

Snowplow BDP helped Auto Trader capture high-quality, first-party behavioral data. The company needed better tracking of its key metric, Full Page Ad-view, and wanted richer event data than Google An...alytics provided. With Snowplow, Auto Trader built a composable CDP that increased trust in data and enabled more teams to use insights. The new system fueled rapid growth and created a culture of trust and self-service across the business.

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Digital Virgo - Software

Snowplow BDP helped Digital Virgo improve marketing spend by providing real-time data. The company switched from Google Analytics to Snowplow and Snowflake. This reduced data latency by 90%. Digital ...Virgo removed data silos and created one global data team. They now have standardized reporting in over 40 countries. The company gained many new subscribers during the 2022 FIFA World Cup.

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Secret Escapes - Hospitality

Snowplow BDP helped Secret Escapes improve its customer data strategy. The company faced problems with fragmented data and limited insights from MongoDB and Google Analytics. Snowplow enabled better ...app and server-side tracking. Secret Escapes saw a 5% increase in accuracy of product page views and a 15% improvement in user attribution. They also saved costs by moving off Google Analytics.

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PEBMED - Health, Wellness And Fitness

Snowplow BDP helps PEBMED collect real-time behavioral data for doctors and healthcare professionals. PEBMED needed better data analytics to understand user journeys and improve subscriptions. They r...eplaced multiple analytics tools with Snowplow for a single source of truth. Now, each team has its own data mart, and they use over 100 dashboards to share insights. PEBMED identified their top 50 content pieces and top 5 content sections to boost subscriber retention.

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Data modelling with Snowplow: Customising and extending your Snowplow dbt project

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Peers used Snowplow for helpdesk management and engaging and following up

Snowplow Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.87/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (90)
Custom Reports

4.45/5 ★

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.87/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (90)
Custom Reports

4.45/5 ★

Read Reviews (65)

Software Failure Risk Guidance

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for Snowplow

Overall Risk Meter

Low Medium High

Top Failure Risks for Snowplow

Snowplow Analytics Ltd News

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products

Snowplow has launched Signals, a real-time customer intelligence infrastructure designed to power AI-driven products. Signals enables organizations to capture, process, and activate behavioral data at scale, supporting advanced personalization and analytics use cases. This new platform aims to help businesses build AI-powered applications by providing high-quality, event-level data in real time.

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Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products - Business Wire

Snowplow launched Snowplow Signals, a real-time customer intelligence platform designed to power AI-driven products. Signals delivers deep, trustworthy customer context to applications, enabling rapid deployment of hyper-personalized user experiences and helping AI agents overcome the cold start problem. The new solution extends Snowplows customer data infrastructure to product, engineering, and data science teams building AI-powered digital experiences.

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Executive

Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services - Business Wire

Snowplow has appointed Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services.

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Awards

Snowplow Recognized as Leader in Snowflakes Modern Marketing Data Stack Report - Yahoo Finance

Snowplow has been recognized as a leader in Snowflake's Modern Marketing Data Stack Report by Yahoo Finance.

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Snowplow Analytics Ltd Profile

Company Name

Snowplow Analytics Ltd

Company Website

https://snowplow.io/

HQ Location

The Roma Building, 32-38 Scrutton Street, London, EC2A 4RQ, GB

Employees

11-50

Social

Linkedin Twitter

Financials

PRIVATE