Snowplow Overview

Snowplow empowers data teams to harness customer behavioral data for AI-driven marketing, enhancing digital products, services, and customer experiences. It supports real-time operations and fraud mitigation by providing AI-ready data infrastructure. Teams can design composable analytics stacks to track complex user journeys, ensuring they stay ahead in data compliance. Snowplow’s platform is particularly valuable for businesses seeking to unlock revenue through data applications, offering a robust solution for managing and leveraging customer data effectively.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Snowplow.

Other use cases:

  • Competitive Intelligence
  • Campaign Management
  • Lead Analytics
  • Advertisement
  • Sending & Publishing Communications
  • Training & Onboarding
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Snowplow.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Snowplow Use-Cases and Business Priorities: Customer Satisfaction Data

Snowplow works with different mediums / channels such as Website.

Snowplow's features include Dashboard. and Snowplow support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Snowplow analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Also enhances the ability to help resolve customer support requests...." Peer review by Mike R, Sr. Software Engineer, Information Technology and Services

Peer review evidence (same sources as the product rating summary)

"...The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers...." Peer review by David A, Senior Business Intelligence Analyst
"...- Engage with Snowplow as a provider, they really know their product and the surrounding ecosystem really well...." Peer review by Darren H, Head of data engineering
"...Today at Viadeo, every single engineer and product manager is able to setup a rich metrics dashboard in a few minutes...." The Market Leading Open-Source Data Collection Platform

Snowplow, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Snowplow empowers data teams with real-time, high-quality event data for advanced analytics. It enables businesses to track, validate, and model customer data across various platforms.

Popular Business Setting

for Snowplow

Top Industries

  • Education
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Snowplow is popular in Education, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Snowplow Customer wins, Customer success stories, Case studies

Why is Snowplow the best choice for Helpdesk Management?

How can Snowplow optimize your Engaging And Following Up Workflow?

What benefits does Snowplow offer for Products & Pricelist Management?

How does Snowplow facilitate Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Snowplow solved their Data Management Platform needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

 

Secret Escapes - Hospitality - Medium

London, UK

Secret Escapes used Snowplow on AWS to improve its data infrastructure. The company set up a fully managed pipeline. This led to a 15% boost in user attribution and a 5% increase in product page view...s. Maintenance work was reduced. Secret Escapes integrated cross-domain tracking and native app events into its Snowflake warehouse. The team optimized marketing spend and delivered more personalized experiences for members.

FanDuel - Gaming

FanDuel used Snowplow CDI and AWS to deliver real-time personalization during major sports events. The company faced challenges with data silos, high event tracking costs, fragmented schema managemen...t, and incomplete user journey visibility. Snowplow enabled FanDuel to collect and process behavioral data in real time, integrate directly with their data lakehouse, and improve user journey tracking. As a result, FanDuel generated significant cost savings, gained real-time insights during major sporting events, and improved visibility across all platforms.

 

Supercell - Entertainment - Large

Helsinki, Finland

Snowplow helped Supercell power analytics for 40 million Squad Busters pre-registrations. Supercell maintained 100% data integrity and set up event tracking twice as fast. The company gained full con...trol over player behavioral data across web and in-game touchpoints. Snowplow enabled cross-platform user journey analytics and improved community engagement. Supercell now links client-side and server-side data for deeper player insights.

 

Transavia - Airlines - Large

Schiphol, Netherlands

Transavia used Snowplow to unify its data collection and power a composable customer data platform. The airline replaced a fragmented DIY pipeline, reducing license costs by 40% and speeding up marke...ting implementation by 400%. With Snowplow, Transavia achieved €27 million in incremental revenue and improved customer recognition by 10%. Personalized offers across web, app, and email led to a 5% uplift in email conversions and a 1.2% increase in returning customers. The new setup also improved data governance and compliance.

 

Software.com - Information Technology And Services - Small

Santa Monica, USA

Software.com used Snowplow to unify and version behavioral data from many sources in real time. Before Snowplow, their engineers spent too much time cleaning and preparing data, and database lock-ups... forced them to aggregate data, losing detail. With Snowplow, they gained a single data format, custom event tracking, and full pipeline ownership. This let them deliver high-quality data to their warehouse in 20 seconds and collect 19 million events daily without manual work. As a result, Software.com grew its user base by 250%.

 

Secret Escapes - Hospitality - Medium

London, UK

Secret Escapes used Snowplow to improve its customer data strategy. The company saw a 5% increase in product page view accuracy and a 15% improvement in user attribution. Snowplow replaced Google Ana...lytics, saving costs and enabling better marketing attribution. The team now uses AI-ready data for personalized marketing and customer journey insights. Snowplow's data enrichment features helped Secret Escapes build a complete customer view and support faster feature development.

Data modelling with Snowplow: Customising and extending your Snowplow dbt project

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Peers used Snowplow for helpdesk management and engaging and following up

Snowplow Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.87/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (90)
Custom Reports

4.45/5

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.87/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (90)
Custom Reports

4.45/5

Read Reviews (65)

Software Failure Risk Guidance

?

for Snowplow

Overall Risk Meter

Low Medium High

Top Failure Risks for Snowplow

Snowplow Analytics Ltd News

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products

Snowplow has launched Signals, a real-time customer intelligence infrastructure designed to power AI-driven products. Signals enables organizations to capture, process, and activate behavioral data at scale, supporting advanced personalization and analytics use cases. This new platform aims to help businesses build AI-powered applications by providing high-quality, event-level data in real time.

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products - Business Wire

Snowplow launched Snowplow Signals, a real-time customer intelligence platform designed to power AI-driven products. Signals delivers deep, trustworthy customer context to applications, enabling rapid deployment of hyper-personalized user experiences and helping AI agents overcome the cold start problem. The new solution extends Snowplows customer data infrastructure to product, engineering, and data science teams building AI-powered digital experiences.

Executive

Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services - Business Wire

Snowplow has appointed Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services.

Awards

Snowplow Recognized as Leader in Snowflakes Modern Marketing Data Stack Report - Yahoo Finance

Snowplow has been recognized as a leader in Snowflake's Modern Marketing Data Stack Report by Yahoo Finance.

Snowplow Analytics Ltd Profile

Company Name

Snowplow Analytics Ltd

Company Website

https://snowplow.io/

HQ Location

The Roma Building, 32-38 Scrutton Street, London, EC2A 4RQ, GB

Employees

11-50

Social

Financials

PRIVATE