Snowplow Overview

Snowplow empowers data teams to harness customer behavioral data for AI-driven marketing, enhancing digital products, services, and customer experiences. It supports real-time operations and fraud mitigation by providing AI-ready data infrastructure. Teams can design composable analytics stacks to track complex user journeys, ensuring they stay ahead in data compliance. Snowplow’s platform is particularly valuable for businesses seeking to unlock revenue through data applications, offering a robust solution for managing and leveraging customer data effectively.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Snowplow.

Other use cases:

  • Competitive Intelligence
  • Campaign Management
  • Lead Analytics
  • Advertisement
  • Sending & Publishing Communications
  • Training & Onboarding
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Snowplow.

Other priorities:

  • Acquire Customers
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Snowplow Use-Cases and Business Priorities: Customer Satisfaction Data

Snowplow works with different mediums / channels such as Website.

Snowplow's features include Dashboard. and Snowplow support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Snowplow analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Full funnel optimization, looking for user trends based on marketing/campaign/ad source,..." Peer review by Mike R, Sr. Software Engineer, Information Technology and Services

Snowplow, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Snowplow empowers data teams with real-time, high-quality event data for advanced analytics. It enables businesses to track, validate, and model customer data across various platforms.

Popular Business Setting

for Snowplow

Top Industries

  • Education
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Snowplow is popular in Education, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Snowplow Use Cases

What solutions does Snowplow provide for Helpdesk Management?

What Are the key features of Snowplow for Engaging And Following Up?

What Are the key features of Snowplow for Products & Pricelist Management?

How efficiently Does Snowplow manage your Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Snowplow solved their Data Management Platform needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

Hospitality

CASE STUDY Secret Escapes

Snowplow on AWS helped Secret Escapes improve its data infrastructure. The company set up a fully managed pipeline. This led to a 15% boost in user attribution and a 5% increase in product page views.... Maintenance overhead was eliminated. Secret Escapes also integrated cross-domain tracking and native app events into its Snowflake warehouse. This helped optimize marketing spend and deliver more personalized experiences for members.

CASE STUDY Tourlane

Snowplow Behavioral Data Platform helps Tourlane get a single, centralized view of each customer. Tourlane needed to combine data from web, mobile, Salesforce, and phone calls to understand the full ...customer journey. With Snowplow, they now collect and centralize online and offline data in AWS. This lets them predict supply and demand, improve marketing, and track customer behavior. Tourlane now has a 360-degree customer view and can answer key questions about intent, conversions, and channel performance.

Computer Software

CASE STUDY Software.com

Snowplow BDP helped Software.com solve data integration and scalability issues. Software.com needed fast, reliable, and granular event data from many sources. Before Snowplow, their team struggled wi...th inconsistent data formats and manual data prep. With Snowplow, they unified event tracking, automated data versioning, and kept full control of their pipeline. Results include a 250% increase in user base, 19 million events collected daily, and data delivered to their warehouse in 20 seconds.

CASE STUDY Welcome to the Jungle

Snowplow BDP helps Welcome to the Jungle track user behavior on their job board. They needed better data to show clients the value of their platform. Google Analytics missed users with ad blockers an...d did not give full data ownership. Snowplow uses first-party, server-side cookies to capture more users and data. Welcome to the Jungle now sees 3% more unique users and 5% more page views each month. They can measure engagement and calculate conversion rates for clients.

CASE STUDY FanDuel

FanDuel used Snowplow CDI and AWS to deliver real-time personalization during major sports events. The company faced challenges with data silos, high event tracking costs, fragmented schema managemen...t, and incomplete user journey visibility. Snowplow enabled FanDuel to collect and process behavioral data in real time, integrate directly with their data lakehouse, and improve user journey tracking. As a result, FanDuel generated significant cost savings, gained real-time insights during major sporting events, and improved visibility across all platforms.

CASE STUDY Tripaneer

Snowplow BDP helps Tripaneer track event-level data across devices and channels. Tripaneer needed better insight into the customer journey and accurate marketing attribution. Their old data pipeline ...was inflexible and could not handle all raw data events. With Snowplow, Tripaneer built a cross-device event log for each customer. They now run 10 to 40 A/B tests at any time. Precision attribution guides their marketing budget across channels.

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Data modelling with Snowplow: Customising and extending your Snowplow dbt project

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Peers used Snowplow for helpdesk management and engaging and following up

Snowplow Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.87/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (90)
Custom Reports

4.45/5

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.87/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (90)
Custom Reports

4.45/5

Read Reviews (65)

Software Failure Risk Guidance

?

for Snowplow

Overall Risk Meter

Low Medium High

Top Failure Risks for Snowplow

Snowplow Analytics Ltd News

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products

Snowplow has launched Signals, a real-time customer intelligence infrastructure designed to power AI-driven products. Signals enables organizations to capture, process, and activate behavioral data at scale, supporting advanced personalization and analytics use cases. This new platform aims to help businesses build AI-powered applications by providing high-quality, event-level data in real time.

Product

Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products - Business Wire

Snowplow launched Snowplow Signals, a real-time customer intelligence platform designed to power AI-driven products. Signals delivers deep, trustworthy customer context to applications, enabling rapid deployment of hyper-personalized user experiences and helping AI agents overcome the cold start problem. The new solution extends Snowplows customer data infrastructure to product, engineering, and data science teams building AI-powered digital experiences.

Executive

Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services - Business Wire

Snowplow has appointed Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services.

Awards

Snowplow Recognized as Leader in Snowflakes Modern Marketing Data Stack Report - Yahoo Finance

Snowplow has been recognized as a leader in Snowflake's Modern Marketing Data Stack Report by Yahoo Finance.

Snowplow Analytics Ltd Profile

Company Name

Snowplow Analytics Ltd

Company Website

https://snowplow.io/

HQ Location

The Roma Building, 32-38 Scrutton Street, London, EC2A 4RQ, GB

Employees

11-50

Social

Financials

PRIVATE