CallRail Overview
CallRail is a cloud-based call tracking and marketing analytics solution designed for data-driven marketers. It is leveraged by the advertisers to track and optimize their advertising campaigns, increase sales effectiveness and also to improve customer retention.
The product tracks any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns, including PPC keywords. It provides users with a single source of truth for analysing the marketing ROI. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting and call transcription.
CallRail is a marketing attribution and conversation intelligence software powered with machine learning (ML) capabilities. The ML algorithms score the call as good leads or bad leads, thus measuring the quality of the conversations and giving the user an opportunity to refine the marketing strategy and turn more leads into customers.
Cuspera Reviews
16 buyers and buying teams have used Cuspera to assess how well CallRail solved their Conversation Intelligence needs. Cuspera uses 8779 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversation Intelligence needs.
Business Priorities
Improve ROI and Acquire Customers are the most popular business priorities peers achieved using CallRail.
Use Cases
Peers recommend Sales Call Management , Communication Management , Advertisement , as the business use cases that they have been most satisfied while using CallRail.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Sales Call Management with Phone Calls |
4.57/5 ★ |
"...It was a simple code installation, punch in some parameters and we were off to the races recording phone calls...." Peer review by Verified Reviewer |
| call recording |
4.74/5 ★ |
"...We can record all calls, or just SEM calls to make it more cost effective...." Peer review by Darren Carter, MD and Principal, NYC SEM |
| call analytics |
4.41/5 ★ |
"...The post CallRail adds call analytics integration with Google My Business appeared first on Search Engine Land...." CallRail adds call analytics integration with Google My Business |
| call transcription |
2.35/5 ★ |
"...The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more...." Peer review |
| call scoring |
4.34/5 ★ |
"...With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system...." Peer review by Spencer W., Founder & Principal Strategist, Marketing and Advertising |
| call searching |
4.65/5 ★ |
"...When we discovered CallRail back in 2016, however, we called off our search for the right call tracking software because we had finally found it. ..." Why Our Digital Marketing Team Loves CallRail |
| Communication Management with Phone Calls |
4.68/5 ★ |
"...Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign...." Peer review by Manager in Marketing |
| tracking & monitoring communications |
4.70/5 ★ |
"...Form fills are not a conversion for every client but being able to record and track calls has helped a lot...." Peer review by Anthony A., Marketing and Advertising |
| sending & publishing communications |
4.24/5 ★ |
"...Any call placed through CallRail can be recorded and an email send seconds after the call with the recording...." Peer review by Eric P., Financial Services |
| Advertisement with Phone Calls |
4.80/5 ★ |
"...Advertisers must optimize for mobile in order to stay ahead in the digital world...." Peer review by Kimberly W., Marketing and Advertising |
| PEER EXPERIENCES | |
|---|---|
| Sales Call Management with Phone Calls |
4.57/5 ★ |
"...It was a simple code installation, punch in some parameters and we were off to the races recording phone calls...." Peer review by Verified Reviewer |
|
| call recording |
4.57/5 ★ |
| call analytics |
4.57/5 ★ |
| call transcription |
4.57/5 ★ |
| call scoring |
4.57/5 ★ |
| call searching |
4.57/5 ★ |
| Communication Management with Phone Calls |
4.68/5 ★ |
"...Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign...." Peer review by Manager in Marketing |
|
| tracking & monitoring communications |
4.68/5 ★ |
| sending & publishing communications |
4.68/5 ★ |
| Advertisement with Phone Calls |
4.80/5 ★ |
"...Advertisers must optimize for mobile in order to stay ahead in the digital world...." Peer review by Kimberly W., Marketing and Advertising |
|
51+ more Business Use Cases
Our AI advisor, Wyz, harnessed 8779 insights from peers and experts to help you assess how these CallRail use cases fit your Conversation Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. Testimonial By Skyler Andreasen |
|
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As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform. Testimonial By Brent Stutzman |
|
|
CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients. Testimonial By Megan VanDerSnick |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Skyler Andreasen Top Job Asphalt |
With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. Testimonial By Skyler Andreasen |
|
Brent Stutzman Brand Your Practice |
As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform. Testimonial By Brent Stutzman |
|
Megan VanDerSnick Account Manager Dyverse |
CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients. Testimonial By Megan VanDerSnick |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
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Case Study AlanizRead More |
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Case Study Titan PPCRead More |
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Case Study MockingbirdRead More |
Frequently Asked Questions(FAQ)
for CallRail
What is CallRail?
What is CallRail used for?
What are the top features of CallRail?
Who uses CallRail?
What are CallRail alternatives?
Where is CallRail located?
Popular Business Setting
for CallRail
Top Industries
- Marketing and Advertising
- Legal Services
- Automotive
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used CallRail to Improve ROI and Acquire customers
CallRail Alternatives
Peer and Expert Opinion on Features
for CallRail
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Recording | Read Reviews (697) |
| SEM | Read Reviews (323) |
| Dashboard | Read Reviews (110) |
| SEO | Read Reviews (84) |
| Alerts: popups & Notifications | Read Reviews (83) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Recording | Read Reviews (697) |
| SEM | Read Reviews (323) |
| Dashboard | Read Reviews (110) |
| SEO | Read Reviews (84) |
| Alerts: popups & Notifications | Read Reviews (83) |
IT and Other Capabilities
for CallRail
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (866) |
| Data Import | Read Reviews (1195) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (866) |
| Data Import | Read Reviews (1195) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (51) |
| Chat Support | Read Reviews (56) |
| Phone Support | Read Reviews (658) |
| 24/7 Support | Read Reviews (516) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (51) |
| Chat Support | Read Reviews (56) |
| Phone Support | Read Reviews (658) |
| 24/7 Support | Read Reviews (516) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (60) |
| Analytics | Read Reviews (557) |
| Custom Reports | Read Reviews (905) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (60) |
| Analytics | Read Reviews (557) |
| Custom Reports | Read Reviews (905) |
Software Failure Risk Guidance
?for CallRail
Overall Risk Meter
Top Failure Risks for CallRail
Vendor Profile Details
HQ Location
100 Peachtree Street NW Suite 2700 Atlanta, GA 30303
Employees
101-250
Social
Financials
Series A
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