CallRail Overview

CallRail is a cloud-based call tracking and marketing analytics solution designed for data-driven marketers. It is leveraged by the advertisers to track and optimize their advertising campaigns, increase sales effectiveness and also to improve customer retention.

The product tracks any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns, including PPC keywords. It provides users with a single source of truth for analysing the marketing ROI. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting and call transcription.

CallRail is a marketing attribution and conversation intelligence software powered with machine learning (ML) capabilities. The ML algorithms score the call as good leads or bad leads, thus measuring the quality of the conversations and giving the user an opportunity to refine the marketing strategy and turn more leads into customers.

Cuspera Reviews

16 buyers and buying teams have used Cuspera to assess how well CallRail solved their Conversation Intelligence needs. Cuspera uses 8779 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversation Intelligence needs.

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities peers achieved using CallRail.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Visibility
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Consistency
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Sales Call Management , Communication Management , Advertisement , as the business use cases that they have been most satisfied while using CallRail.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Sales Call Management with Phone Calls

4.57/5

Read Reviews (930)

"...It was a simple code installation, punch in some parameters and we were off to the races recording phone calls...."
call recording

4.74/5

Read Reviews (743)

"...We can record all calls, or just SEM calls to make it more cost effective...."
call analytics

4.41/5

Read Reviews (137)

"...The post CallRail adds call analytics integration with Google My Business appeared first on Search Engine Land...."
call transcription

2.35/5

Read Reviews (15)

"...The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more...."
call scoring

4.34/5

Read Reviews (8)

"...With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system...."
call searching

4.65/5

Read Reviews (7)

"...When we discovered CallRail back in 2016, however, we called off our search for the right call tracking software because we had finally found it. ..."
Communication Management with Phone Calls

4.68/5

Read Reviews (923)

"...Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign...."
tracking & monitoring communications

4.70/5

Read Reviews (905)

"...Form fills are not a conversion for every client but being able to record and track calls has helped a lot...."
sending & publishing communications

4.24/5

Read Reviews (16)

"...Any call placed through CallRail can be recorded and an email send seconds after the call with the recording...."
Advertisement with Phone Calls

4.80/5

Read Reviews (334)

"...Advertisers must optimize for mobile in order to stay ahead in the digital world...."
PEER EXPERIENCES
Sales Call Management with Phone Calls

4.57/5

Read Reviews (930)

"...It was a simple code installation, punch in some parameters and we were off to the races recording phone calls...." Peer review by Verified Reviewer
call recording

4.57/5

Read Reviews (743)

call analytics

4.57/5

Read Reviews (137)

call transcription

4.57/5

Read Reviews (15)

call scoring

4.57/5

Read Reviews (8)

call searching

4.57/5

Read Reviews (7)

Communication Management with Phone Calls

4.68/5

Read Reviews (923)

"...Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign...." Peer review by Manager in Marketing
tracking & monitoring communications

4.68/5

Read Reviews (905)

sending & publishing communications

4.68/5

Read Reviews (16)

Advertisement with Phone Calls

4.80/5

Read Reviews (334)

"...Advertisers must optimize for mobile in order to stay ahead in the digital world...." Peer review by Kimberly W., Marketing and Advertising

51+ more Business Use Cases

Our AI advisor, Wyz, harnessed 8779 insights from peers and experts to help you assess how these CallRail use cases fit your Conversation Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Skyler Andreasen

Top Job Asphalt

With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. Testimonial By Skyler Andreasen

Brent Stutzman

Brand Your Practice

As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform. Testimonial By Brent Stutzman

Megan VanDerSnick

Account Manager

Dyverse

CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients. Testimonial By Megan VanDerSnick
CUSTOMERS TESTIMONIALS

Skyler Andreasen

Top Job Asphalt

With Lead Center, there isn’t a call that comes in that we don’t see, where before there were definitely opportunities for things to slip. Testimonial By Skyler Andreasen

Brent Stutzman

Brand Your Practice

As an agency, it's critical for us to show our clients how the ads we’re running are generating leads, whether via offline phone call or an online form submission. CallRail helps us report on both lead types in one platform. Testimonial By Brent Stutzman

Megan VanDerSnick

Account Manager

Dyverse

CallRail makes things easier for our team, and we're able to provide even more comprehensive reporting for our clients. Testimonial By Megan VanDerSnick

Case Studies

COMPANY CASE STUDIES
Case Study Alaniz

How Alaniz Marketing uses CallRail to help clients help themselves

Read More
Case Study Titan PPC

Titan PPC helps clients dig deeper into their data with call tracking

Read More
Case Study Mockingbird

Mockingbird shares their marketing journey with CallRail

Read More

Based on peer insights

Cuspera recommends CallRail for

Use Cases Sales Call Management , Communication Management , Advertisement
Medium Phone Calls
Features Recording, SEM, Dashboard
Business Priorities Improve ROI, Acquire Customers, Increase Sales & Revenue
Industries Marketing And Advertising, Legal Services, Automotive

Frequently Asked Questions(FAQ)

for CallRail

What is CallRail?

CallRail is a cloud-based call tracking and marketing analytics solution designed for data-driven marketers. It is leveraged by the advertisers to track and optimize their advertising campaigns, increase sales effectiveness and also to improve customer retention.

What is CallRail used for?

CallRail is a Conversation Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Sales Call Management, Communication Management and Advertisement .

What are the top features of CallRail?

Recording, SEM and Dashboard are some of the top features of CallRail.

Who uses CallRail?

CallRail is used by Marketing And Advertising, Legal Services and Automotive among other industries.

What are CallRail alternatives?

Chorus.Ai, Salesken, Gong and Jiminny are popular alternatives for CallRail.

Where is CallRail located?

CallRail is headquartered at 100 Peachtree Street NW Suite 2700 Atlanta, GA 30303.

Popular Business Setting

for CallRail

Top Industries

  • Marketing and Advertising
  • Legal Services
  • Automotive

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used CallRail to Improve ROI and Acquire customers

Peer and Expert Opinion on Features

for CallRail

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Recording

4.76/5

Read Reviews (697)
SEM

4.63/5

Read Reviews (323)
Dashboard

4.11/5

Read Reviews (110)
SEO

4.93/5

Read Reviews (84)
Alerts: popups & Notifications

4.54/5

Read Reviews (83)
FEATURES RATINGS AND REVIEWS
Recording

4.76/5

Read Reviews (697)
SEM

4.63/5

Read Reviews (323)
Dashboard

4.11/5

Read Reviews (110)
SEO

4.93/5

Read Reviews (84)
Alerts: popups & Notifications

4.54/5

Read Reviews (83)

IT and Other Capabilities

for CallRail

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.57/5

Read Reviews (866)
Data Import

4.31/5

Read Reviews (1195)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.57/5

Read Reviews (866)
Data Import

4.31/5

Read Reviews (1195)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.83/5

Read Reviews (51)
Chat Support

4.83/5

Read Reviews (56)
Phone Support

4.77/5

Read Reviews (658)
24/7 Support

4.22/5

Read Reviews (516)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.83/5

Read Reviews (51)
Chat Support

4.83/5

Read Reviews (56)
Phone Support

4.77/5

Read Reviews (658)
24/7 Support

4.22/5

Read Reviews (516)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (60)
Analytics

4.43/5

Read Reviews (557)
Custom Reports

3.96/5

Read Reviews (905)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (60)
Analytics

4.43/5

Read Reviews (557)
Custom Reports

3.96/5

Read Reviews (905)

Software Failure Risk Guidance

?

for CallRail

Overall Risk Meter

Low Medium High

Top Failure Risks for CallRail

Vendor Profile Details

Company Name

Callrail

Company Website

https://www.callrail.com/

Year Founded

2011

HQ Location

100 Peachtree Street NW Suite 2700 Atlanta, GA 30303

Employees

101-250

Social

Financials

Series A