Improve Sales Team Productivity
Conversation Intelligence software not only records the sales calls, but also does transcribing eliminating cumbersome notes taking. This helps sales reps to focus on customers. The call details are automatically fed to CRM systems - hence there are no missed call details. This also helps in call follow ups and prep for sales calls.
Boost Sales Team Performance
One of the major benefits of using Conversation Intelligence (CI) software for sales leaders is that they get to coach their sales team members based on the insights available from the sales calls - this is the basis for targeted, personalized, contextual coaching. In a growing sales organization, it is hard for sales leaders to replicate the success of their star performers across the organization and at the same time provide actionable data driven feedback based on their unique strengths. This is where conversation intelligence helps sales leaders. With hundreds of sales conversations happening all the time, CI software helps them to scale thus boosting overall sales performance.
Improved Pipeline Visibility and Sales Forecasting
Advanced CI software like Gong and Chorus bring together all of customer interaction data from various sources like web, email, phone into a single place. All of the interactions from start to close can be viewed and this improves pipeline visibility across all the deals. With proactive alerts coming in for deal risks, sales leaders can take timely action and provide timely intervention to sales reps’ performance. Deal intelligence helps sales leaders to do better sales forecasting.
Effective Sales Training and Onboarding
CI software helps sales leaders to track and measure rep performance and ROI over a period of time. New team members can be easily tracked to know whether they are actively listening to the customers, adhering to organization guidelines and processes and sticking to the script. This makes the whole process of sales training and onboarding very consistent and effective. It reduces the ramp up time of new reps. Personalized coaching of every rep improves skill building.
Customer driven Market Intelligence
Conversation analytics is a key capability of Conversation Intelligence software. Customer conversations provide rich insights into what is working in the product and what is not, what customers are looking for in the product, how they view the product against competitors to name a few. These insights are valuable to marketers to tune their marketing strategy and for product management teams to refine their roadmap. Since these insights are coming from customers it is all the more reliable.