Nosto Overview

Nosto is an Intelligent Commerce Experience Platform enhancing online shopping experiences. Personalized recommendations and insights are provided to boost engagement and sales.

Use Cases

Customers recommend Advertisement, Engagement Management, Cross Selling, as the business use cases that they have been most satisfied with while using Nosto.

Other use cases:

  • Merchandising
  • Social Media Management
  • Helpdesk Management
  • Upselling
  • Training & Onboarding
  • Segmentation And Targeting
  • Products & Pricelist Management
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Nosto.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Increase Average Basket Value
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Improve Internal Communications
  • Increase Customer Life Time Value
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Nosto Use-Cases and Business Priorities: Customer Satisfaction Data

Nosto works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Nosto's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Nosto support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Nosto analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It uses data to make intelligent decisions on what products to show customers so the conversion on up-sells and related product blocks is much higher now compared to when we used to manually merchandise them...." Peer review by Laura G, Ecommerce Manager, Retail

Nosto, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Nosto

Top Industries

  • Retail
  • Marketing and Advertising
  • Apparel & Fashion

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Nosto is popular in Retail, Marketing And Advertising, and Apparel & Fashion and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Nosto Use Cases

How can Nosto enhance your Engagement Management process?

What Are the key features of Nosto for Cross Selling?

Why is Nosto the best choice for Merchandising?

What makes Nosto ideal for Social Media Management?

34+ more Business Use Cases

26 buyers and buying teams have used Cuspera to assess how well Nosto solved their E-Commerce Software needs. Cuspera uses 907 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Apparel & Fashion

CASE STUDY PELAGIC

Nosto helped PELAGIC improve their online shopping experience. PELAGIC used Nosto’s AI-powered product recommendations, dynamic bundles, and mini-cart suggestions. They switched to mobile grid layout...s and added out-of-stock recommendations. Sales increased by 6.71%, average order value rose by over 8%, and page views grew by more than 20%. PELAGIC now feels more confident in their customer experience and values their partnership with Nosto.

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Apparel & Fashion

CASE STUDY A.L.C.

Nosto’s Search helped A.L.C. improve their online store. The brand used advanced merchandising rules to highlight sale items during key periods. After switching to Nosto, A.L.C. saw a 30% increase in... click-through rate and more than doubled their conversion rate on search pages. The solution was easy to set up and saved the team time. AI-powered search made results more relevant and faster for shoppers.

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Apparel & Fashion

CASE STUDY Show Me Your Mumu

Nosto helped Show Me Your Mumu boost average order value by 20% using product recommendations and personalized emails. The brand used color-swatch selectors and matching accessories to improve the we...dding shopping experience. Nosto's email widgets, integrated with Klaviyo, led to a 70% open rate and higher click-through rates. The team saved time on manual merchandising and gained more ways to personalize the site. Show Me Your Mumu now delivers a better, more creative shopping journey for its customers.

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Apparel & Fashion

CASE STUDY O’Neill

Nosto helped O’Neill improve online sales by A/B testing search merchandising rules. O’Neill compared their old rule, which focused on full-price and seasonal items, with a new rule that prioritized ...orders and sales per view. The new approach led to a 21% increase in conversion rate in the Netherlands and Germany, and a 15% increase in France. O’Neill used data-driven testing to better match shopper behavior and boost revenue. The results show the value of localizing ecommerce strategies.

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CASE STUDY Trafalgar Tours

Nosto helped Trafalgar Tours collect and use user-generated content (UGC) across their marketing funnel. After the pandemic, Trafalgar Tours needed to reconnect with past customers and inspire new on...es. They launched the 'Trafalgar Unlocked Awards' campaign, inviting over 5 million guests to share travel moments for a chance to win a trip. Using Nosto, they gathered 10,570 UGC pieces, far surpassing their 3,000 goal. Prospecting ads with UGC saw engagement rates 4x higher than standard ads. The campaign boosted organic engagement and became a top success for the brand.

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Apparel & Fashion

CASE STUDY Volcom

Nosto helped Volcom personalize and segment their Shopify store for shoppers in 20 European countries. Volcom used Nosto's product recommendations, dynamic bundles, content personalization, and behav...ioral pop-ups. The solution let Volcom target offers by language, gender, and behavior. Volcom saw a 3.5x increase in conversion rate and a 3.8x increase in average visit value. Nosto now drives 20% of Volcom's online sales and paid for itself in five days.

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Frequently Asked Questions(FAQ)

for Nosto

What is Nosto?

Nosto is an ecommerce personalization platform that delivers customers personalized shopping experiences, at every touch point, across every device. It is designed to keep both product and shopper data updated in real-time.

Nosto provides customer re-engagement through overlays, email retargeting, and strategic customer recapture. It monitor’s visitor mouse action to predict their actions, ‘exit intent’ action tracking then directs a specific, targeted recapture email to entice the customer to return to the site and complete the sale. It offers personalized, triggered email that respond to customer behaviors as user-determined points in the sales process.

It is available to online retailers without requiring any back-end integration with online personalized shopping experiences to customers at every touchpoint across every device, enabling retailers to build, launch and optimize multi-channel marketing campaigns without the need for dedicated IT resources.

What is Nosto used for?

Nosto is a E-Commerce Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Cross Selling .

What are the top features of Nosto?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Nosto.

Who uses Nosto?

Nosto is used by Retail, Marketing And Advertising and Apparel & Fashion among other industries.

What are Nosto alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Nosto.

Where is Nosto located?

Nosto is headquartered at Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI.
lightning

Peers used Nosto for advertisement and engagement management

Nosto Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (47)
Analytics

4.75/5 ★

Read Reviews (63)
Custom Reports

4.34/5 ★

Read Reviews (78)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (47)
Analytics

4.75/5 ★

Read Reviews (63)
Custom Reports

4.34/5 ★

Read Reviews (78)

Software Failure Risk Guidance

?

for Nosto

Overall Risk Meter

Low Medium High

Top Failure Risks for Nosto

Nosto Solutions Ltd. News

Awards

Nosto recognized in 2025 Gartner Magic Quadrant for Search and Product Discovery for the second year running

Nosto has been recognized in the 2025 Gartner Magic Quadrant for Search and Product Discovery for the second consecutive year. This recognition highlights Nosto's continued leadership in AI-driven commerce experience solutions, including personalized search, product recommendations, and merchandising for ecommerce businesses.

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Product

Nosto launches AI-powered Post-Purchase Upsell for Shopify's market-leading checkout, early adopter sees 58% AOV boost - PRWeb

Nosto has launched an AI-powered Post-Purchase Upsell solution for Shopify's checkout platform. This tool enables merchants to present personalized upsell offers immediately after a transaction, leveraging artificial intelligence to optimize recommendations. An early adopter reported a 58% increase in average order value (AOV), highlighting the solution's impact on ecommerce performance and conversion optimization.

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Product

Nosto launches AI-powered Post-Purchase Upsell for Shopifys market-leading checkout, early adopter sees 58% AOV boost

Nosto has launched an AI-powered Post-Purchase Upsell solution for Shopifys checkout platform. The new feature leverages Nostos Experience.AI technology to deliver personalized product recommendations immediately after purchase. An early adopter reported a 58% increase in average order value (AOV), highlighting the tools impact on ecommerce upselling and conversion optimization.

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Product

Nosto announces full compatibility with Hyv Theme to deliver lightning-fast, personalized shopping experiences for Magento brands

Nosto has announced full compatibility between its Commerce Experience Platform and the Hyv Theme for Magento. This integration enables Magento brands to deliver faster, highly personalized shopping experiences. Retailers using Hyv Theme can now leverage Nostos AI-driven product recommendations, personalized search, and merchandising tools to enhance site speed and conversion rates.

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Nosto Solutions Ltd. Profile

Company Name

Nosto Solutions Ltd.

Company Website

//nosto.com

HQ Location

Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B