Instapage Overview

This is a summary of the comprehensive capabilities and benefits of Instapage based on over 6028 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Instapage, unbounce, crazyegg, Leadpages, Hotjar, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Instapage is right for your needs? Our Cuspera AI engine can evaluate how Instapage fits your specific business needs, industry, and context. Get your personalized assessment report today.

Instapage supports business activities such as:

  • Advertisement
  • Communication Management
  • Generation Of New Leads
  • Engagement Management
  • Campaign Management

Instapage can help you with many business goals, such as Acquire Customers, Improve ROI, Increase Sales & Revenue, Enhance Customer Relationships, Improve Efficiency, etc. It can help manage these activities if you use Website and Social Media for these needs. As a solution, Instapage's capabilities include Landing Page, Templates, Personalization, etc.

Instapage was founded in 2012. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Going from depending on our engineering team to using Instablocks has been like night and day. We’re building relevant pages for our ad campaigns faster than ever. " - Taylor Udell

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Instapage solved their Conversion Rate Optimization needs. Cuspera uses 6028 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Instapage.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Build Brand Awareness
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Reduce Bounce
  • Improve Internal Communications
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using Instapage.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Website and Social Media

4.61/5 ★

Read Reviews (394)

"...With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages...."
Communication Management with Website

4.33/5 ★

Read Reviews (150)

"...I'd like to limit the fields certain users can change, and also allow them to publish certain pages...."
sending & publishing communications

4.31/5 ★

Read Reviews (140)

"...I'd like to limit the fields certain users can change, and also allow them to publish certain pages...."
tracking & monitoring communications

3.88/5 ★

Read Reviews (4)

"...Mailgun is a tool with powerful APIs that allow you to send, receive, track and store email effortlessly. ..."
Generation Of New Leads with Website

4.98/5 ★

Read Reviews (105)

"...I am working with small clients that have very old, non-responsive and basic websites that were never designed for lead generation...."
PEER EXPERIENCES
Advertisement with Website and Social Media

4.61/5 ★

Read Reviews (394)

"...With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages...." Peer review
Communication Management with Website

4.33/5 ★

Read Reviews (150)

"...I'd like to limit the fields certain users can change, and also allow them to publish certain pages...." Peer review by Meg M, Director of User Experience & Design
sending & publishing communications

4.33/5 ★

Read Reviews (140)

tracking & monitoring communications

4.33/5 ★

Read Reviews (4)

Generation Of New Leads with Website

4.98/5 ★

Read Reviews (105)

"...I am working with small clients that have very old, non-responsive and basic websites that were never designed for lead generation...." Peer review by Matt M., Marketing and Advertising

65+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6028 insights from peers and experts to help you assess how these Instapage use cases fit your Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Taylor Udell

Technical Product Marketing Manager

Heap

Going from depending on our engineering team to using Instablocks has been like night and day. We’re building relevant pages for our ad campaigns faster than ever. Testimonial By Taylor Udell

John Almeida

Demand Generation Manager

Gliffy

Instapage created an environment for us to be able to effectively market to our enterprise audiences. We’re now driving substantial traffic and quality leads via our paid social and content marketing efforts. Testimonial By John Almeida

Anne Fleshman

Former Director of Marketing, Demand Generation

Autopilot

We needed to launch experiences quickly to convert paid advertising traffic for specific marketing goals. The first time I used Instapage, I built a fully optimized post-click landing page that integrated with my existing tool stack in under an hour, without a developer. Testimonial By Anne Fleshman
CUSTOMERS TESTIMONIALS

Taylor Udell

Technical Product Marketing Manager

Heap

Going from depending on our engineering team to using Instablocks has been like night and day. We’re building relevant pages for our ad campaigns faster than ever. Testimonial By Taylor Udell

John Almeida

Demand Generation Manager

Gliffy

Instapage created an environment for us to be able to effectively market to our enterprise audiences. We’re now driving substantial traffic and quality leads via our paid social and content marketing efforts. Testimonial By John Almeida

Anne Fleshman

Former Director of Marketing, Demand Generation

Autopilot

We needed to launch experiences quickly to convert paid advertising traffic for specific marketing goals. The first time I used Instapage, I built a fully optimized post-click landing page that integrated with my existing tool stack in under an hour, without a developer. Testimonial By Anne Fleshman

Case Studies

COMPANY CASE STUDIES
Case Study RealtyShares

How RealtyShares uses Instapage to deploy SEM post-click experiences for multiple customer bases

Read More
Case Study Paramount Digital

How Paramount Digital relies on Instapage native integrations and agency-specific features to optimize its clients’ Google Ads and paid social campaigns

Read More
Case Study Kingsway Real Estate

How Kingsway Real Estate Brokerage sells millions using Instapage landing pages for Facebook Ads

Read More

Frequently Asked Questions(FAQ)

for Instapage

What is Instapage?

Instapage is a Conversion Rate Optimization Software. Instapage is a service that lets to build landing pages for online marketing and promotion campaigns with ease.

What is Instapage used for?

Instapage is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Communication Management and Generation Of New Leads .

What are the top features of Instapage?

Landing page, Templates and Personalization are some of the top features of Instapage.

Who uses Instapage?

Instapage is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Instapage alternatives?

Unbounce, Crazyegg, Leadpages and Hotjar are popular alternatives for Instapage.

Where is Instapage located?

Instapage is headquartered at 118 King St. Suite 450 San Francisco, CA 94107.

Popular Business Setting

for Instapage

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Instapage to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Instapage

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.38/5 ★

Read Reviews (1630)
Templates

4.44/5 ★

Read Reviews (321)
Personalization

4.53/5 ★

Read Reviews (233)
SEM

4.58/5 ★

Read Reviews (97)
Alerts: popups & Notifications

3.77/5 ★

Read Reviews (42)
FEATURES RATINGS AND REVIEWS
Landing page

4.38/5 ★

Read Reviews (1630)
Templates

4.44/5 ★

Read Reviews (321)
Personalization

4.53/5 ★

Read Reviews (233)
SEM

4.58/5 ★

Read Reviews (97)
Alerts: popups & Notifications

3.77/5 ★

Read Reviews (42)

IT and Other Capabilities

for Instapage

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.55/5 ★

Read Reviews (226)
Data Export

3.53/5 ★

Read Reviews (120)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.55/5 ★

Read Reviews (226)
Data Export

3.53/5 ★

Read Reviews (120)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.08/5 ★

Read Reviews (48)
Chat Support

3.95/5 ★

Read Reviews (65)
24/7 Support

3.91/5 ★

Read Reviews (397)
Phone Support

3.02/5 ★

Read Reviews (31)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.08/5 ★

Read Reviews (48)
Chat Support

3.95/5 ★

Read Reviews (65)
24/7 Support

3.91/5 ★

Read Reviews (397)
Phone Support

3.02/5 ★

Read Reviews (31)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.39/5 ★

Read Reviews (173)
Custom Reports

4.10/5 ★

Read Reviews (1000)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.39/5 ★

Read Reviews (173)
Custom Reports

4.10/5 ★

Read Reviews (1000)

Software Failure Risk Guidance

?

for Instapage

Overall Risk Meter

Low Medium High

Top Failure Risks for Instapage

Vendor Profile Details

Company Name

Instapage

Company Website

https://instapage.com/

Year Founded

2012

HQ Location

118 King St. Suite 450 San Francisco, CA 94107

Employees

101-250

Social

Financials

SERIES A