Loyalty Marketing is a set of marketing programs designed to encourage loyal customer behavior. In particular, Loyalty Marketing focuses on promoting repeat purchases by the same customer, whether of the same product, or of allied products and services, or even of other products offered by the company. Lately, rewarding customers for a desirable non-purchase activity such as signing up for newsletters, endorsing the brand on social media, attending brand events, etc. have also been brought under loyalty marketing’s purview.
Customer Loyalty Management involves managing the set of such marketing programs associated with rewarding and recognizing loyal customers. Customer Loyalty Management Software is a set of tools that aid marketers to execute these programs.