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Top 13 E-Commerce Customer Loyalty Software 2021

Cuspera

The E-Commerce market segment at a generic level is characterized by a highly competitive environment with a large number of merchants, commoditized products, stressed margins. In such an environment, the primary goal for businesses who have an online presence is to retain their customers, increase repeat purchases from the customers, acquire new customers through referrals. Loyalty programs play a key role in achieving these goals. Businesses that have both offline and online presence like to provide a seamless experience to their customers with an omnichannel strategy. Loyalty programs should provide seamless integration with POS, payment systems and redemption mechanisms should be simple and easy to use.

High-end and niche businesses that have online presence want to provide more enriching and personalized experience for their customers. Loyalty programs for such businesses should be more customizable and personalized and integrate customer journey experience. In businesses where customers are not so price-sensitive, the reward program should be more tailored to suit such customers with rewards being more oriented towards experience creation.

Customer Loyalty Software for E-Commerce should provide seamless integration with popular E-Commerce platforms like Shopify, BigCommerce, Magento, WooCommerce to name a few. Easy-to-use mobile apps are critical requirements for implementing good loyalty programs.

A well-designed loyalty program plays a key role in retaining customers by building stickiness, acquiring new customers with lower cost, increasing customer share of wallet, and building brand loyalty.

We bring you a selection of such software for your consideration.

Top E-Commerce Loyalty Management Software

LoyaltyLion Icon

LoyaltyLion

Data-driven engagement and online loyalty platform for ecommerce

4.40

3959 Reviews
LoyaltyLion Icon

LoyaltyLion

4.40
★★★★★
★★★★★
Data-driven engagement and online loyalty platform for ecommerce

LoyaltyLion is an ecommerce customer loyalty and engagement platform, powering growth and retention through data-driven loyalty programs. Its customer engagement platform helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Pros & Cons
Pros
  • Loyalty and rewards platform that is data and insights driven to increase customer lifetime value.
  • Integrations with all major e-commerce platforms like Shopify, Shopify Plus, Shopify POS, Magento, BigCommerce and other popular marketing platforms.
  • Easy to setup and customize loyalty programs.
  • Social media support for reviews and referrals.
Cons
  • Analytics depth can be improved as per some users.
AiTrillion Icon

AiTrillion

all-in-one marketing platform for eCommerce sellers specialize at connecting the dots between millions of customers

4.00

1797 Reviews
AiTrillion Icon

AiTrillion

4.00
★★★★★
★★★★★
all-in-one marketing platform for eCommerce sellers specialize at connecting the dots between millions of customers

AiTrillion is an eCommerce marketing platform that provides leaders across the enterprise with the business insights, advice and tools required to achieve the goals and build the eCommerce store of tomorrow. It helps to increase customer lifetime value, improve consistency, and increase sales and revenue.

Highlights
Top Processes : Engagement management,Loyalty management,Engaging and following up
Top Features : Alerts: popups & Notifications,Personalization,Templates
Pros & Cons
Pros
  • AI driven e-commerce marketing platform that includes email marketing, loyalty, reward management, web push notifications, product reviews and workflow automation.
  • Automatically organize your customers email list into segments based on their likelihood to purchase, level of engagement, top locations, and more.
  • Personalize every interaction to deliver an ideal customer experience at extent across web, email, push notification and popups.
Cons
  • Multi-language support is requested by their global customers.
Annex Cloud Icon

Annex Cloud

An Enterprise Customer Retention Solution that Accelerates Growth

4.22

2605 Reviews
Annex Cloud Icon

Annex Cloud

4.22
★★★★★
★★★★★
An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.

Highlights
Top Processes : Loyalty management,Customer engagement,Automated Engagement
Top Features : Rewards,Dashboard,Personalization
Pros & Cons
Pros
  • Omni-channel loyalty program that seamlessly integrates with company’s e-commerce site and integrates with e-commerce platforms.
  • Proactively guide customer behavior and differentiate your loyalty program by incorporating social and behavioral activity.
  • Gamification support, paid membership program.
Cons
  • Some customers have reported integration issues during the deployment phase.
Antavo Icon

Antavo

Loyalty program technology for omnichannel and eCommerce, with next-gen in-store functionalities

4.29

1229 Reviews
Antavo Icon

Antavo

4.29
★★★★★
★★★★★
Loyalty program technology for omnichannel and eCommerce, with next-gen in-store functionalities

Antavo is a loyalty management platform for brands and retailers to run omnichannel customer loyalty programs online, on mobile, and in-store. It helps to enhance customer relationships and improve brand engagement.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Top Features : Personalization,Gamification,Dashboard
Pros & Cons
Pros
  • Omnichannel and works well for both online and offline stores. Ideal for businesses which have both.
  • Mobile wallet, Loyalty experience kiosk.
  • Different kinds of rewards(points, tiers, VIP club), gamification.
Cons
  • Not enough peer reviews.
Capillary Loyalty+ Icon

Capillary Loyalty+

Omnichannel Loyalty Program Software | Capillary

4.00

452 Reviews
Capillary Loyalty+ Icon

Capillary Loyalty+

4.00
★★★★★
★★★★★
Omnichannel Loyalty Program Software | Capillary

Capillary Loyalty+ is a Personalized Loyalty Program Software that helps to boost repeat sales. It helps to improve brand engagement and stakeholder relations.

Highlights
Top Processes : Loyalty management,Customer Engagement,Create transaction based loyalty
Top Features : Personalization,Incentivization Framework,Microsites
Pros & Cons
Pros
  • Engagement based omnichannel loyalty, Personalized and Contextual reward management.
  • Multiple redemption options - points, vouchers, tier based rewards.
  • Social support for reviews, referral programs. Gamification with leaderboards.
Cons
  • Not enough peer reviews.
Goody platform Icon

Goody platform

Loyalty Program & Marketing Automation to create and retain loyal customers

4.47

1840 Reviews
Goody platform Icon

Goody platform

4.47
★★★★★
★★★★★
Loyalty Program & Marketing Automation to create and retain loyal customers

Goody platform is an online loyalty program and CRM solution for POS and eCommerce systems with which SMBs and large enterprises use to create customized loyalty programs, communicate with customers and track business performance. With Goody, customers can accumulate points on purchases and then redeem the points for rewards.

Highlights
Top Processes : Loyalty management,Customer feedback management,Engagement management
Top Features : Dashboard,Feedback surveys,Personalization
Pros & Cons
Pros
  • Loyalty program software combines CRM, marketing in one bundle.
  • Point based loyalty program with customizable reward program.
  • Automatically collects customer activity information from point of sale, customer-facing apps and marketing campaigns.
  • Ease-of-use and simple to manage.
Cons
  • Better integration with POS for reward redemption.
Voucherify Icon

Voucherify

Promotion Management Software for Digital Teams to build targeted coupon, discount, referral and reward campaigns

4.35

1312 Reviews
Voucherify Icon

Voucherify

4.35
★★★★★
★★★★★
Promotion Management Software for Digital Teams to build targeted coupon, discount, referral and reward campaigns

Voucherify is a Promotion Management Software that helps companies build promotional campaigns worldwide. It’s a building block for coupons, discounts, referral, and loyalty campaigns. It helps to increase sales and revenue and improve ROI.

Highlights
Top Processes : Discount management,Promotion management,Campaign management
Top Features : Personalization,White label,Alerts: popups & Notifications
Pros & Cons
Pros
  • Primarily a Sales promotion engine with support for referral and loyalty programs.
  • Voucher Management, easy to create campaigns with voucher code.
  • API first approach for integrations. Out of box integrations with many e-commerce platforms like BigCommerce, Magento, Elastic path, Shopify, Tabology and popular messaging platforms.
Cons
  • Referral management support is limited to emails.
  • Loyalty management is limited to points based.
smile.io Icon

smile.io

Loyalty & reward program to maximize your customer acquisition efforts

4.42

3480 Reviews
smile.io Icon

smile.io

4.42
★★★★★
★★★★★
Loyalty & reward program to maximize your customer acquisition efforts

Smile is an easy to use loyalty & reward program that helps to increase customer retention and boost customer engagement for small businesses.

Highlights
Top Processes : Loyalty management,Engagement management,Helpdesk management
Top Features : Alerts: popups & Notifications,Personalization,Templates
Pros & Cons
Pros
  • Ease of use, Integrations with major e-commerce platforms like Shopify, Shopify Plus, BigCommerce, Wix.
  • Point based loyalty program and supports VIP programs.
  • Loyalty combined with support for brand advocacy based referral programs.
Cons
  • Free version does not support customization options.
Social&Loyal Icon

Social&Loyal

Gamified Customer Loyalty Platform to maximize loyalty & engagement

4.38

615 Reviews
Social&Loyal Icon

Social&Loyal

4.38
★★★★★
★★★★★
Gamified Customer Loyalty Platform to maximize loyalty & engagement

Social&Loyal is a SaaS based omnichannel gamified customer loyalty and social CRM platform that allows companies to attract, engage and retain consumers. It is designed to help businesses implement engaging loyalty programs to improve customer acquisition and retention, promote brand awareness, and collect actionable customer data.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Top Features : Alerts: popups & Notifications,Feedback surveys,Gamification
Pros & Cons
Pros
  • Gamified loyalty platform combined with customer engagement.
  • Social Loyalty system with support for storing user’s information like preferences, demographics and actions taken.
  • Send automated Emails or Facebook notifications to users based on triggers and or segmentations.
  • Ease of use and setup.
Cons
  • Some users have felt the need for more gaming options.
bLoyal Icon

bLoyal

helps to build profitable, lasting customer relationships through powerful loyalty technology

3.77

184 Reviews
bLoyal Icon

bLoyal

3.77
★★★★★
★★★★★
helps to build profitable, lasting customer relationships through powerful loyalty technology

bLoyal is a customer loyalty software for organizations at all stages of growth. It includes easy ways to onboard new customers, great ways to promote the products, and in-depth analytics and business intelligence. It helps to acquire customers and build customer lifetime value.

Highlights
Top Processes : Loyalty management,Content publishing,Content management
Top Features : Personalization,Feedback surveys,Templates
Pros & Cons
Pros
  • Loyalty based CRM - 360 degree member view - single customer profile for each member.
  • Out-of-box integrations with WooCommerce, Shopify, Magento.
  • Omnichannel loyalty - ideal for multi-channel brick and mortar stores.
Cons
  • Not enough peer reviews.
  • Outbound marketing features do not support social networks, but are limited to email and text.
Eber Icon

Eber

platform for retailers to grow business one member at a time by delivering excellent consumer

4.00

374 Reviews
Eber Icon

Eber

4.00
★★★★★
★★★★★
platform for retailers to grow business one member at a time by delivering excellent consumer

Eber is a cloud based customer loyalty management solution for both online, offline and omni channel retail markets. The solution enables rewards program, multi-tiered membership and customer insights and includes a customer facing app.

Highlights
Top Processes : Loyalty management,Sending & publishing communications,Communication management
Top Features : Personalization,Gamification,Widgets
Pros & Cons
Pros
  • Loyalty program that is suited for retailers with online, offline and omni-channel retailers.
  • Multi-tiered Membership program that is easy to set up and highly customizable.
  • Tight integration with Shopify checkout flow. Integration with shopping carts like WooCommerce, Open Cart, Magento.
Cons
  • Not enough peer reviews.
  • No evidence of social media integration.
Sloyalty Icon

Sloyalty

Loyalty Program to build a deeper connection between the customers and the brand

4.08

128 Reviews
Sloyalty Icon

Sloyalty

4.08
★★★★★
★★★★★
Loyalty Program to build a deeper connection between the customers and the brand

S loyalty is a platform that helps sellers to create their own customer loyalty program. It engages and rewards customers for their loyalty to the brand. It makes the rewards program central to customer experience.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Pros & Cons
Pros
  • Loyalty, referral and rewards app for Shopify and BigCommerce and provides tight integration.
  • Provides theme based templates for merchants that are customizable based on brand needs.
  • Ease of Use.
Cons
  • For very small businesses, the price point for standard and pro plans can be expensive, though a free version is available.
Square Loyalty Icon

Square Loyalty

Loyalty Program Software that turn walk-ins into repeat business

4.08

83 Reviews
Square Loyalty Icon

Square Loyalty

4.08
★★★★★
★★★★★
Loyalty Program Software that turn walk-ins into repeat business

Square Loyalty is a digital rewards program that is designed to encourage customer loyalty. It integrates with the Square Point of Sale app and customer directory to keep track of customers' loyalty status, including their loyalty points, rewards earned, redemptions, and more. Square Loyalty automatically accrues loyalty points for customers if they pay by credit card.

Highlights
Top Processes : Loyalty management,Engagement management,Sales document management
Pros & Cons
Pros
  • Loyalty program tightly integrated Square POS and online payment systems and easy to use.
  • Square Dashboard tracks data like total loyalty customers, loyalty rewards, and top loyalty customers. Compare average spend and visits from loyalty versus non-loyalty customers.
  • Pre-built online payment solutions and store integration with top e-commerce providers like Magento, BigCommerce, WooCommerce, GoDaddy.
Cons
  • Pricing plan based on loyalty visits can be expensive for small businesses.