The E-Commerce market segment at a generic level is characterized by a highly competitive environment with a large number of merchants, commoditized products, stressed margins. In such an environment, the primary goal for businesses who have an online presence is to retain their customers, increase repeat purchases from the customers, acquire new customers through referrals. Loyalty programs play a key role in achieving these goals. Businesses that have both offline and online presence like to provide a seamless experience to their customers with an omnichannel strategy. Loyalty programs should provide seamless integration with POS, payment systems and redemption mechanisms should be simple and easy to use.
High-end and niche businesses that have online presence want to provide more enriching and personalized experience for their customers. Loyalty programs for such businesses should be more customizable and personalized and integrate customer journey experience. In businesses where customers are not so price-sensitive, the reward program should be more tailored to suit such customers with rewards being more oriented towards experience creation.
Customer Loyalty Software for E-Commerce should provide seamless integration with popular E-Commerce platforms like Shopify, BigCommerce, Magento, WooCommerce to name a few. Easy-to-use mobile apps are critical requirements for implementing good loyalty programs.
A well-designed loyalty program plays a key role in retaining customers by building stickiness, acquiring new customers with lower cost, increasing customer share of wallet, and building brand loyalty.
We bring you a selection of such software for your consideration.
LoyaltyLion is an ecommerce customer loyalty and engagement platform, powering growth and retention through data-driven loyalty programs. Its customer engagement platform helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.
AiTrillion is an eCommerce marketing platform that provides leaders across the enterprise with the business insights, advice and tools required to achieve the goals and build the eCommerce store of tomorrow. It helps to increase customer lifetime value, improve consistency, and increase sales and revenue.
Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.
Antavo is a loyalty management platform for brands and retailers to run omnichannel customer loyalty programs online, on mobile, and in-store. It helps to enhance customer relationships and improve brand engagement.
Capillary Loyalty+ is a Personalized Loyalty Program Software that helps to boost repeat sales. It helps to improve brand engagement and stakeholder relations.
Goody platform is an online loyalty program and CRM solution for POS and eCommerce systems with which SMBs and large enterprises use to create customized loyalty programs, communicate with customers and track business performance. With Goody, customers can accumulate points on purchases and then redeem the points for rewards.
Voucherify is a Promotion Management Software that helps companies build promotional campaigns worldwide. It’s a building block for coupons, discounts, referral, and loyalty campaigns. It helps to increase sales and revenue and improve ROI.
Smile is an easy to use loyalty & reward program that helps to increase customer retention and boost customer engagement for small businesses.
bLoyal is a customer loyalty software for organizations at all stages of growth. It includes easy ways to onboard new customers, great ways to promote the products, and in-depth analytics and business intelligence. It helps to acquire customers and build customer lifetime value.
Eber is a cloud based customer loyalty management solution for both online, offline and omni channel retail markets. The solution enables rewards program, multi-tiered membership and customer insights and includes a customer facing app.
S loyalty is a platform that helps sellers to create their own customer loyalty program. It engages and rewards customers for their loyalty to the brand. It makes the rewards program central to customer experience.
Square Loyalty is a digital rewards program that is designed to encourage customer loyalty. It integrates with the Square Point of Sale app and customer directory to keep track of customers' loyalty status, including their loyalty points, rewards earned, redemptions, and more. Square Loyalty automatically accrues loyalty points for customers if they pay by credit card.