Capillary Loyalty+ Overview

Capillary's Loyalty Program Software empowers businesses to create and manage customer loyalty solutions, driving engagement. The software operates in India, Singapore, Malaysia, Thailand, Philippines, Saudi Arabia, UAE, and Dubai.

Use Cases

Customers recommend Loyalty Management, Customer Engagement, Campaign Management, as the business use cases that they have been most satisfied with while using Capillary Loyalty+.

Other use cases:

  • Partner & Channel Loyalty
  • Referral Management
  • Relationship Management
  • Community Building
  • Event Management
See all use cases See less use cases

Business Priorities

Increase Average Basket Value and Drive Brand Advocacy are the most popular business priorities that customers and associates have achieved using Capillary Loyalty+.

Other priorities:

  • Drive Sales Growth
  • Increase Customer Life Time Value
  • Enhance Customer Relationships
See all business priorities See less business priorities

Capillary Loyalty+ Use-Cases and Business Priorities: Customer Satisfaction Data

Capillary Loyalty+ works with different mediums / channels such as Omnichannel. Offline Stores. Point Of Sale etc.

Capillary Loyalty+'s features include Personalization, Incentivization Framework, Microsites, etc. and Capillary Loyalty+ support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Capillary Loyalty+ analytics capabilities include Analytics, and Custom Reports.

Reviews

"In a low frequency, high-value purchase industry like jewellery, where Jewel Corner operates, a simple point rewards-based loyalty system is not very effective. We know that a continuous engagement process coupled with experiential rewards will do t...he magic in helping us seal the next purchase. Capillary Technologies with their in-depth know-how and service expertise have a proven record of helping brands achieve such feats" - Rihen Mehta

Peer review evidence (same sources as the product rating summary)

"...Customers can easily use the loyalty program software to sign up, check their points or rewards, and use electronic coupons and discounts...." loyalty program software, customer loyalty program software India, Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Oman, Canada, USA, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines
"...Through the CRM program, we could understand the consumer better and send out messages that are relevant to them, so they engage better with the brand...." Testimonial by Pankaj Agarwal, Retail Director, VF Brands, India
"...Capillary Loyalty Program Management framework supports endless customizations, digital-first programs and reward models. ..." loyalty program software, customer loyalty program software India, Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Oman, Canada, USA, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines

Capillary Loyalty+, NXTDRIVE, etc., all belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Capillary Loyalty+

Top Industries

  • Retail
  • Restaurants
  • Apparel & Fashion

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Capillary Loyalty+ is popular in Retail, Restaurants, and Apparel & Fashion and is widely used by Enterprise, Mid Market, and Small Business.

Capillary Loyalty+ Customer wins, Customer success stories, Case studies

What solutions does Capillary Loyalty+ provide for Loyalty Management?

What benefits does Capillary Loyalty+ offer for Customer Engagement?

102 buyers and buying teams have used Cuspera to assess how well Capillary Loyalty+ solved their Customer Loyalty Management needs. Cuspera uses 456 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

CUSTOMERS TESTIMONIALS
Capillary Loyalty+ testimonial

Rihen Mehta

Chairman of 7Cs Group

Jewel Corner, EMEA

In a low frequency, high-value purchase industry like jewellery, where Jewel Corner operates, a simple point rewards-based loyalty system is not very effective. We know that a continuous engagement process coupled with experiential rewards will do the magic in helping us seal the next purchase. Cap...illary Technologies with their in-depth know-how and service expertise have a proven record of helping brands achieve such feats

Testimonial By Rihen Mehta
Capillary Loyalty+ testimonial

Ramesh Kaushik

VP - Brand Experience & Business Excellence

Blackberrys

We strongly believe that platform's proven track-record in consumer lifecycle management and technological innovations with experiential attributes will generate favorable results for all the stakeholders and help reinforce the Blackberrys brand as an extremely identifiable and preferred choice wit...h our consumers

Testimonial By Ramesh Kaushik
Capillary Loyalty+ testimonial

Pankaj Agarwal

Retail Director

VF Brands, India

Through the CRM program, we could understand the consumer better and send out messages that are relevant to them, so they engage better with the brand. This is why Capillary has played a pivotal role in helping us achieve our consumer centric goals Testimonial By Pankaj Agarwal
CUSTOMERS TESTIMONIALS
Capillary Loyalty+ testimonial

Rihen Mehta

Chairman of 7Cs Group

Jewel Corner, EMEA

In a low frequency, high-value purchase industry like jewellery, where Jewel Corner operates, a simple point rewards-based loyalty system is not very effective. We know that a continuous engagement process coupled with experiential rewards will do the magic in helping us seal the next purchase. Cap...illary Technologies with their in-depth know-how and service expertise have a proven record of helping brands achieve such feats

Testimonial By Rihen Mehta
Capillary Loyalty+ testimonial

Ramesh Kaushik

VP - Brand Experience & Business Excellence

Blackberrys

We strongly believe that platform's proven track-record in consumer lifecycle management and technological innovations with experiential attributes will generate favorable results for all the stakeholders and help reinforce the Blackberrys brand as an extremely identifiable and preferred choice wit...h our consumers

Testimonial By Ramesh Kaushik
Capillary Loyalty+ testimonial

Pankaj Agarwal

Retail Director

VF Brands, India

Through the CRM program, we could understand the consumer better and send out messages that are relevant to them, so they engage better with the brand. This is why Capillary has played a pivotal role in helping us achieve our consumer centric goals Testimonial By Pankaj Agarwal
 

Capillary inks 5-year deal with a US-based retailer

Capillary Technologies has secured a five-year, $20 million contract with a major US retailer to enhance its loyalty and customer engagement systems. The partnership will integrate Capillary's AI-pow...ered aiRA engine to deliver personalized, scalable loyalty solutions, aiming to strengthen customer relationships and improve marketing effectiveness.

Read on →
 

Capillary Technologies Signs $20 Million Five-Year Deal with Fortune 50 ...

Capillary Technologies has secured a $20 million, five-year strategic partnership with a Fortune 50 US retailer. The agreement focuses on modernizing the retailer's loyalty and customer engagement sy...stems using Capillary's AI-powered solutions, including the aiRA engine for personalized offers and real-time customer insights.

Read on →

Al Futtaim Group (AFG) - Conglomerates

Capillary Technologies helped Al Futtaim Group (AFG) set a new standard for loyalty programs in the Middle East and Asia. AFG used Capillary's Loyalty+, Engage+, Insights+, CDP+, and Rewards+ product...s. The solution improved AFG's Blue Rewards program. The story highlights how Capillary's technology supports loyalty management and customer engagement. AFG is now seen as a leader in loyalty in the region.

 

Al-Futtaim Group (Blue Rewards) - Conglomerates - Very Large

Dubai, UAE

Blue Rewards, the loyalty and lifestyle app from Al-Futtaim Group, partnered with Capillary Technologies to transform its rewards program. The program evolved from a simple cash back model to a major... lifestyle brand. Blue Rewards now operates as an independent business within the group. The partnership enabled significant enhancements and growth across multiple markets. Geeta Raghuvanshi, Chief Technology and Data Officer, shares insights on this journey.

lightning

Peers used Capillary Loyalty+ for loyalty management and Customer Engagement

Capillary Loyalty+ Competitors

Capillary Loyalty+ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.88/5

Read Reviews (28)
Custom Reports

4.87/5

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.88/5

Read Reviews (28)
Custom Reports

4.87/5

Read Reviews (19)

Software Failure Risk Guidance

?

for Capillary Loyalty+

Overall Risk Meter

Low Medium High

Top Failure Risks for Capillary Loyalty+

Capillary Technologies News

Financial

Capillary Technologies India Limited

Capillary Technologies India Limited announced its Q1FY27 financial results, showing a 43% year-over-year increase in operating revenue to ₹2,566.4 million. The company's adjusted EBITDA rose by 132% and normalized PAT surged by 3,320%. Growth was driven by customer expansion, new contracts, and the SessionM acquisition.

M&A

Capillary Technologies acquires CustomerGlu platform from Marax AI

Capillary Technologies has acquired the CustomerGlu platform from Marax AI to enhance its AI-powered loyalty and customer engagement offerings. This acquisition allows Capillary to integrate interactive engagement layers and gamified loyalty features, reducing IT dependencies and enabling real-time deployment for enterprise brands. The transaction was completed through an asset purchase agreement and aims to improve marketing agility by facilitating the launch of digital experiences.

Financial

Capillary reports 43% revenue growth, 132% Adjusted EBITDA in Q1FY27.

Capillary Technologies reported a 43% year-over-year revenue increase and a 132% rise in Adjusted EBITDA for Q1 FY2027, attributed to customer expansion and the acquisition of SessionM. This reflects strong operational performance and improved profitability.

Executive

Capillary Technologies India Ltd accepts Sunil M Jain resignation

Capillary Technologies India Ltd announced the resignation of Sunil M Jain, Head of Corporate Development, effective July 31, 2026. Jain resigned to pursue new career opportunities. The company confirmed the resignation under SEBI Regulation 30, indicating it as a routine governance update without immediate impact on operations or strategic direction.

Capillary Technologies Profile

HQ Location

25-01, OCBC Center, 65, Chulia Street, Singapore, Singapore 049513, SG

Employees

251-500

Social

Financials

SERIES D