iPresso: Product updates, Customer stories, and Insights | 2026 Cuspera

iPresso marketing automation helped a provider of consumer loans and mortgages boost online offer personalization. The company faced low conversion rates and high form abandonment. iPresso tracked us...er behavior, segmented customers, and delivered dynamic website content and personalized emails. Conversion rate rose from 1.5% to 4.2%, adding 3,500 loan applications monthly. The average mortgage amount increased by 18%. Application time dropped by 16%, and abandoned forms decreased by 32%. Email open rates reached 55%, and NPS improved from 40 to 65.
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iPresso helped a company in the FMCG industry boost sales using promotional codes on packaging. The company used iPresso to analyze user behavior, personalize sweepstakes messages, and generate uniqu...e codes. Consumers registered for the lottery by filling out forms created with iPresso. The campaign led to a 17% increase in average order value, a 32% rise in sales of promotional products, and a 19% increase in consumer retention. Over 40% of the contact base participated in the lottery.
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iPresso marketing automation helped a travel agency boost last-minute trip sales. The agency used iPresso to segment customers, personalize offers, and automate campaigns. Email, push, and SMS notifi...cations promoted last-minute deals. Sales of last-minute tours rose by 19%. Click-through rates increased by 33%. Conversion rates improved by 14%. The agency saved time and resources with automation.
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iPresso FMCG Suite helped a company in the FMCG industry build its own consumer base. The company used lead generation campaigns, email and SMS marketing, and a loyalty program. iPresso enabled perso...nalized offers and product recommendations. The number of registered users grew by 40% in three months. Conversion rates increased by 18% and average order value rose by 15%.
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iPresso helped a language school improve lead nurturing with marketing automation. The school used iPresso to collect and segment lead data, then sent personalized emails and reminders. This led to a... 35% increase in course registrations. Email open rates rose by 22%. The conversion rate of leads to students increased by 15%. The school managed its marketing budget more efficiently and improved campaign ROI.
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iPresso marketing automation helped a travel company boost customer reviews by 18%. The company automated review requests and feedback collection after trips. iPresso enabled sentiment analysis and a...utomatic responses to reviews. Customer engagement rose by 23% and complaints dropped by 25%. The company improved service quality and managed customer relationships more efficiently.
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