Marsello Overview

Marsello is a Retention Marketing software that enables targeted marketing to increase customer retention and sales with a combination of data-driven automation, email, SMS, and loyalty programs. It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms. It can be used in businesses of all sizes.

Marsello features include Email automation, Loyalty program, Email campaigns, SMS Campaigns, Forms, Feedback collection, Reports and Behaviour based customer Segments.

The Email automation feature includes pre-designed email flows with optimal automation settings that can be customized. The Loyalty program feature enables automatic rewards for loyalty points awarded for spend, referrals, product reviews, social media engagement and more. Email or SMS campaigns feature provides pre-built templates or drag and drop email builder for email creation, and enables personalizing with product recommendations and merge tags.

Cuspera Reviews

96 buyers and buying teams have used Cuspera to assess how well Marsello solved their Customer Loyalty Management needs. Cuspera uses 1158 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities peers achieved using Marsello.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Consistency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Loyalty Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Marsello.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Loyalty Management with Offline, Point Of Sale and E-Mail

4.98/5

Read Reviews (241)

"...Grow repeat business in-store and online with a powerful and flexible loyalty program...."
customise loyalty program

4.95/5

Read Reviews (43)

"...Buda Juice uses Marsello to run its loyalty program and customer relationship management, and to get reviews, they automatically include a feedback button at the bottom of their customer emails. ..."
create engagement based loyalty

4.69/5

Read Reviews (9)

"...Yangoods is seeing a repeat purchase rate of 52% thanks to a tabless omnichannel loyalty program that engages their customers both online and in-store...."
identify target customers

4.51/5

Read Reviews (5)

"...It plays a huge role in segmenting our customers and showcasing the customers that require targeted marketing...."
Engagement Management with E-Mail, Offline and Point Of Sale

4.85/5

Read Reviews (72)

"...Encourage customer engagement with personalization and content to suit your brand. ..." Customer Feedback Software for Retailers
engaging and following up

4.82/5

Read Reviews (48)

"...And the loyalty program s results don t stop there its engagement and redemption rates are off the charts!..."
Campaign Management with E-Mail, Offline, Point Of Sale and Omnichannel

4.82/5

Read Reviews (33)

"...Collect MailSync allows you to grow your mailing list in leading mailing apps - including MailChimp, Campaign Monitor & iContact...."
campaign analytics

3.71/5

Read Reviews (1)

"...Track the success of your campaigns with closed-loop attribution reporting and campaign results. ..."
campaign monitoring

3.42/5

Read Reviews (1)

"...Collect MailSync allows you to grow your mailing list in leading mailing apps - including MailChimp, Campaign Monitor & iContact...."
PEER EXPERIENCES
Loyalty Management with Offline, Point Of Sale and E-Mail

4.98/5

Read Reviews (241)

"...Grow repeat business in-store and online with a powerful and flexible loyalty program...." Peer review
customise loyalty program

4.98/5

Read Reviews (43)

create engagement based loyalty

4.98/5

Read Reviews (9)

identify target customers

4.98/5

Read Reviews (5)

Engagement Management with E-Mail, Offline and Point Of Sale

4.85/5

Read Reviews (72)

"...Encourage customer engagement with personalization and content to suit your brand. ..." Customer Feedback Software for Retailers
engaging and following up

4.85/5

Read Reviews (48)

Campaign Management with E-Mail, Offline, Point Of Sale and Omnichannel

4.82/5

Read Reviews (33)

"...Collect MailSync allows you to grow your mailing list in leading mailing apps - including MailChimp, Campaign Monitor & iContact...." Peer review
campaign analytics

4.82/5

Read Reviews (1)

campaign monitoring

4.82/5

Read Reviews (1)

28+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1158 insights from peers and experts to help you assess how these Marsello use cases fit your Customer Loyalty Management needs.

Case Studies

COMPANY CASE STUDIES
Case Study bCODE

The bCODE Kicks Off Strong with a 428% Increase in Revenue from Campaigns

Read More
Case Study búl

búl doubles their campaign revenue amidst COVID-19

Read More
Case Study Smack Bang

Smack Bang’s Loyalty Program has a 100% Engagement Rate

Read More

Frequently Asked Questions(FAQ)

for Marsello

What is Marsello?

Marsello is a Retention Marketing software that enables targeted marketing to increase customer retention and sales with a combination of data-driven automation, email, SMS, and loyalty programs. It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms. It can be used in businesses of all sizes.

What is Marsello used for?

Marsello is a Customer Loyalty Management Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Loyalty Management, Engagement Management and Campaign Management .

What are the top features of Marsello?

Rewards, Gamification and Micro customer segmenting are some of the top features of Marsello.

Who uses Marsello?

Marsello is used by Apparel & Fashion, Information Technology And Services among other industries.

What are Marsello alternatives?

Kangaroo Rewards, RepeatRewards, LoyaltyLion and Paytronix are popular alternatives for Marsello.

Where is Marsello located?

Marsello is headquartered at 4 Bond Street Wellington Wellington, Wellington 6011, NZ.

Popular Business Setting

for Marsello

Top Industries

  • Apparel & Fashion
  • Information Technology and Services

Popular in

  • Small Business

Peers used Marsello to Enhance customer relationships and Improve ROI

Peer and Expert Opinion on Features

for Marsello

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Rewards

4.87/5

Read Reviews (117)
Gamification

4.87/5

Read Reviews (117)
Micro customer segmenting

4.85/5

Read Reviews (53)
Personalization

4.83/5

Read Reviews (26)
Widgets

4.30/5

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Rewards

4.87/5

Read Reviews (117)
Gamification

4.87/5

Read Reviews (117)
Micro customer segmenting

4.85/5

Read Reviews (53)
Personalization

4.83/5

Read Reviews (26)
Widgets

4.30/5

Read Reviews (13)

IT and Other Capabilities

for Marsello

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.47/5

Read Reviews (30)
Data Export

4.00/5

Read Reviews (13)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.47/5

Read Reviews (30)
Data Export

4.00/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.57/5

Read Reviews (23)
Email Support

4.39/5

Read Reviews (6)
Chat Support

3.42/5

Read Reviews (1)
Phone Support

3.42/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.57/5

Read Reviews (23)
Email Support

4.39/5

Read Reviews (6)
Chat Support

3.42/5

Read Reviews (1)
Phone Support

3.42/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (6)
Analytics

4.78/5

Read Reviews (18)
Custom Reports

4.64/5

Read Reviews (110)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (6)
Analytics

4.78/5

Read Reviews (18)
Custom Reports

4.64/5

Read Reviews (110)

Software Failure Risk Guidance

?

for Marsello

Overall Risk Meter

Low Medium High

Top Failure Risks for Marsello

Vendor Profile Details

Company Name

Marsello

Company Website

https://www.marsello.com/

HQ Location

4 Bond Street Wellington Wellington, Wellington 6011, NZ

Employees

11-50

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