Marsello: Product updates, Customer stories, and Insights | 2026 Cuspera

Marsello helped The Shelter Options Shoppe solve discount stacking and marketing automation issues. The shop used Marsello’s segmentation and campaign tools to create a private jewelry event. This ev...ent generated $17,000 in jewelry sales in just a few hours. The customer database grew from 8,000 to 12,000 in two years. The store achieved a 42.3% repeat purchase rate, above the industry average.
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Marsello helped búl, an Australian fashion retailer, double their campaign revenue during COVID-19. Using one-off email campaigns, búl achieved a 25x ROI and an open rate of 31.16%. Their warehouse s...ale email generated twice the average campaign revenue and a 43.21% click rate. The campaign featured a 70% off discount and engaging GIFs to boost sales. The average purchase total reached over $230 AUD.
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Marsello helped Katie Waltman boost email open rates by 17%. The brand saw a 47x ROI and a 97% customer satisfaction rating. One-off email campaigns drove 90% of their attributable revenue, with a si...ngle campaign achieving a 33% open rate and 17% conversion rate. Their omnichannel loyalty program reached 100% engagement and a 75% reward redemption rate. Marsello's integration with Shopify supported both online and in-store marketing.
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Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The team used Marsello to connect in-store and online sales data, run email camp...aigns, and automate marketing. Since implementation, Bakers Delight NZ saw nearly 8x database growth and 95% of their marketing database now participate in the loyalty program. Email open rates average 56%. The loyalty program drives consistent growth and helps set measurable business goals.
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Marsello helped Blue Moon Estate Sales launch a loyalty program. The company wanted to turn one-time shoppers into repeat buyers and build a loyal community. With Marsello, they now add 500 new loyal...ty members each week. Their repeat purchase rate is 38%. Customer satisfaction is at 97%. Shoppers have earned over 50 million loyalty points. The program helps Blue Moon understand shopper behavior and win more estate sale clients.
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Marsello's automated email campaigns helped Ozzie Collectables boost revenue by 517%. The pop culture retailer used targeted automation for first-time shoppers, inactive customers, and abandoned cart...s. Their abandoned cart campaign achieved a 28% conversion rate and now drives 31% of all automated email sales. Ozzie Collectables saw a 214x ROI from these marketing automation tools. The team credits Marsello for customer segmentation and strong support.
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