Marsello Overview

Marsello is a Retention Marketing software that enables targeted marketing to increase customer retention and sales with a combination of data-driven automation, email, SMS, and loyalty programs. It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms. It can be used in businesses of all sizes.

Marsello features include Email automation, Loyalty program, Email campaigns, SMS Campaigns, Forms, Feedback collection, Reports and Behaviour based customer Segments.

The Email automation feature includes pre-designed email flows with optimal automation settings that can be customized. The Loyalty program feature enables automatic rewards for loyalty points awarded for spend, referrals, product reviews, social media engagement and more. Email or SMS campaigns feature provides pre-built templates or drag and drop email builder for email creation, and enables personalizing with product recommendations and merge tags.

Cuspera Reviews

96 buyers and buying teams have used Cuspera to assess how well Marsello solved their Customer Loyalty Management needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities peers achieved using Marsello.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Consistency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Loyalty Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Marsello.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Loyalty Management with Offline, E-Mail and Point Of Sale

4.98/5

Read Reviews (257)

"...Ask customers for private feedback after every purchase by adding feedback question forms to your loyalty points emails...." Customer Feedback Software for Retailers
customise loyalty program

4.95/5

Read Reviews (45)

create engagement based loyalty

4.69/5

Read Reviews (9)

identify target customers

4.51/5

Read Reviews (5)

Campaign Management with Omnichannel, Offline, Point Of Sale and Mobile

4.87/5

Read Reviews (103)

"...T.C. Elli s generates 51x ROI from omnichannel marketing campaigns that reach shoppers in-store, online & on mobile. ..." Case Study Our Bralette Club
campaign analytics

3.71/5

Read Reviews (1)

campaign monitoring

3.42/5

Read Reviews (1)

Engagement Management with E-Mail, Offline and Point Of Sale

4.85/5

Read Reviews (77)

"...This strategy enabled Yuccs to connect to subscribers which engaged them in unique and compelling ways while maximizing conversions and sales...." Case Study Yuccs
engaging and following up

4.83/5

Read Reviews (51)

PEER EXPERIENCES
Loyalty Management with Offline, E-Mail and Point Of Sale

4.98/5

Read Reviews (257)

"...Ask customers for private feedback after every purchase by adding feedback question forms to your loyalty points emails...." Customer Feedback Software for Retailers
customise loyalty program

4.98/5

Read Reviews (45)

create engagement based loyalty

4.98/5

Read Reviews (9)

identify target customers

4.98/5

Read Reviews (5)

Campaign Management with Omnichannel, Offline, Point Of Sale and Mobile

4.87/5

Read Reviews (103)

"...T.C. Elli s generates 51x ROI from omnichannel marketing campaigns that reach shoppers in-store, online & on mobile. ..." Case Study Our Bralette Club
campaign analytics

4.87/5

Read Reviews (1)

campaign monitoring

4.87/5

Read Reviews (1)

Engagement Management with E-Mail, Offline and Point Of Sale

4.85/5

Read Reviews (77)

"...This strategy enabled Yuccs to connect to subscribers which engaged them in unique and compelling ways while maximizing conversions and sales...." Case Study Yuccs
engaging and following up

4.85/5

Read Reviews (51)

30+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1444 insights from peers and experts to help you assess how these Marsello use cases fit your Customer Loyalty Management needs.

Case Studies

COMPANY CASE STUDIES
Case Study OnceWas

OnceWas Generates $18,000+ with Email Automations in > 1 year.

Read More
Case Study Bulldog Nutrition

Bulldog Nutrition’s SMS Campaigns generated $2734.36 CAD in revenue from just 1 online promotion.

Read More
Case Study OSMOSE

OSMOSE Sees 85% Revenue Boost with One-Off Email Campaigns

Read More

Popular Business Setting

for Marsello

Top Industries

  • Apparel & Fashion
  • Information Technology and Services

Popular in

  • Small Business

Peers used Marsello to Improve ROI and Enhance customer relationships

Peer and Expert Opinion on Features

for Marsello

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Rewards

4.87/5

Read Reviews (123)
Gamification

4.87/5

Read Reviews (123)
Micro customer segmenting

4.85/5

Read Reviews (53)
Personalization

4.83/5

Read Reviews (26)
Widgets

4.30/5

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Rewards

4.87/5

Read Reviews (123)
Gamification

4.87/5

Read Reviews (123)
Micro customer segmenting

4.85/5

Read Reviews (53)
Personalization

4.83/5

Read Reviews (26)
Widgets

4.30/5

Read Reviews (13)

IT and Other Capabilities

for Marsello

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.48/5

Read Reviews (31)
Data Export

4.00/5

Read Reviews (13)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.48/5

Read Reviews (31)
Data Export

4.00/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.62/5

Read Reviews (27)
Email Support

4.39/5

Read Reviews (6)
Chat Support

3.42/5

Read Reviews (1)
Phone Support

3.42/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.62/5

Read Reviews (27)
Email Support

4.39/5

Read Reviews (6)
Chat Support

3.42/5

Read Reviews (1)
Phone Support

3.42/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (6)
Analytics

4.78/5

Read Reviews (18)
Custom Reports

4.64/5

Read Reviews (118)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (6)
Analytics

4.78/5

Read Reviews (18)
Custom Reports

4.64/5

Read Reviews (118)

Software Failure Risk Guidance

?

for Marsello

Overall Risk Meter

Low Medium High

Top Failure Risks for Marsello

Vendor Profile Details

Company Name

Marsello

Company Website

https://www.marsello.com/

HQ Location

4 Bond Street Wellington Wellington, Wellington 6011, NZ

Employees

11-50

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