Marsello Overview

Marsello empowers omnichannel retailers to seamlessly integrate customer loyalty programs across both in-store and online platforms. By connecting with your existing POS and eCommerce applications, Marsello enables businesses to launch and monitor loyalty initiatives effectively. The software facilitates a unified loyalty experience, allowing customers to earn and redeem points effortlessly across all sales channels. This integration supports targeted marketing efforts, driving consistent sales growth. Users benefit from in-depth data insights, enhancing customer engagement strategies. Marsello's approach is well-received by merchants, who appreciate its simplicity and effectiveness in fostering customer investment in loyalty programs.

Use Cases

Customers recommend Loyalty Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Marsello.

Other use cases:

  • Lifetime Value Management
  • Customer Feedback Management
  • Sending & Publishing Communications
  • Redemption Management
  • Segmentation And Targeting
  • Referral Management
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using Marsello.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve Brand Engagement
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Consistency
  • Improve Digital And Social Presence
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Marsello Use-Cases and Business Priorities: Customer Satisfaction Data

Marsello works with different mediums / channels such as Offline. Point Of Sale. E-Mail etc.

Marsello's features include Rewards, Gamification, Micro Customer Segmenting, etc. and Marsello support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Marsello analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Collect MailSync allows you to grow your mailing list in leading mailing apps - including MailChimp, Campaign Monitor & iContact...." Peer review

Marsello, Preferred Patron, BHN Rewards, Tapmango, Zinrelo Loyalty Rewards Program, etc., all belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Marsello offers omnichannel loyalty and marketing tools to get customers shopping. Features include loyalty programs, email, SMS, and automation in one platform.

Popular Business Setting

for Marsello

Top Industries

  • Apparel & Fashion
  • Information Technology and Services

Popular in

  • Small Business

Marsello is popular in Apparel & Fashion, and Information Technology And Services, and is widely used by Small Business,

Comprehensive Insights on Marsello Use Cases

How does Marsello facilitate Loyalty Management?

What Are the key features of Marsello for Engagement Management?

What benefits does Marsello offer for Campaign Management?

How can Marsello optimize your Lifetime Value Management Workflow?

What solutions does Marsello provide for Customer Feedback Management?

28+ more Business Use Cases

96 buyers and buying teams have used Cuspera to assess how well Marsello solved their Customer Loyalty Management needs. Cuspera uses 1158 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Case Studies

Hospitality

CASE STUDY Pinjarra Bakery

Marsello helps Pinjarra Bakery boost customer loyalty and repeat business. The bakery uses Marsello’s marketing and loyalty tools to drive a 66% repeat purchase rate and a 54x average purchase freque...ncy. Automated win-back campaigns bring back lapsed customers, generating nearly $100,000 in extra revenue. The feedback tool delivers a 97% positive response rate, letting the team quickly address issues. Marsello’s seamless integration with Lightspeed makes marketing easy and effective for Pinjarra Bakery.

CASE STUDY Province Apothecary

Marsello helped Province Apothecary launch a loyalty program called Province Perks. The company wanted to reward regular customers and encourage repeat purchases. With Marsello, they integrated loyal...ty points with Shopify and Klaviyo, making it easy to track sales and run email campaigns. 35% of customers who earn points redeem a reward within 12 months. Top loyalty members shop over 50 times in 2-3 years. The program makes repeat purchases more predictable and increases customer retention.

Apparel & Fashion

CASE STUDY TennisGear

Marsello helps TennisGear manage customer data across stores and online. TennisGear uses Lightspeed POS and Marsello to combine all sales data in one place. They can now segment in-store and online c...ustomers. Marsello's automation recovers abandoned carts and brings back lost customers. After adding POS prompts, TennisGear saw a 2.5% increase in their customer database. Their loyalty program drives repeat business and keeps customers engaged.

Hospitality

CASE STUDY Nodo

Marsello helped Nodo create a unified loyalty program across all sales channels. Nodo used Marsello to connect in-store and online data, run targeted marketing, and automate emails. The Sweet Circle ...loyalty program let customers earn and redeem rewards everywhere they shop. Nodo saw a 20x return on investment in loyalty and customer marketing. Automated emails triggered by customer actions had a 52%+ open rate. Marsello gave Nodo better insights into customer satisfaction and supported their growth.

Health, Wellness and Fitness

CASE STUDY Restart

Marsello helped Restart launch an omnichannel loyalty program for their CBD business. Before Marsello, Restart could only reward in-store customers, leaving online shoppers out. With Marsello, custom...ers now earn and redeem points both in-store and online. Point redemption rates jumped from under 30% to over 70%. The average time between purchases dropped by 5.6%. Customers now spend 5% more on average since switching to Marsello.

Retail

CASE STUDY The Shelter Options Shoppe

Marsello helped The Shelter Options Shoppe solve discount stacking and marketing automation issues. The shop used Marsello’s segmentation and campaign tools to create a private jewelry event. This ev...ent generated $17,000 in jewelry sales in just a few hours. The customer database grew from 8,000 to 12,000 in two years. The store achieved a 42.3% repeat purchase rate, above the industry average.

Frequently Asked Questions(FAQ)

for Marsello

What is Marsello?

Marsello is a Retention Marketing software that enables targeted marketing to increase customer retention and sales with a combination of data-driven automation, email, SMS, and loyalty programs. It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms. It can be used in businesses of all sizes.

Marsello features include Email automation, Loyalty program, Email campaigns, SMS Campaigns, Forms, Feedback collection, Reports and Behaviour based customer Segments.

The Email automation feature includes pre-designed email flows with optimal automation settings that can be customized. The Loyalty program feature enables automatic rewards for loyalty points awarded for spend, referrals, product reviews, social media engagement and more. Email or SMS campaigns feature provides pre-built templates or drag and drop email builder for email creation, and enables personalizing with product recommendations and merge tags.

What is Marsello used for?

Marsello is a Customer Loyalty Management Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Loyalty Management, Engagement Management and Campaign Management .

What are the top features of Marsello?

Rewards, Gamification and Micro customer segmenting are some of the top features of Marsello.

Who uses Marsello?

Marsello is used by Apparel & Fashion, Information Technology And Services among other industries.

What are Marsello alternatives?

Preferred Patron, BHN Rewards, Tapmango and Zinrelo Loyalty Rewards Program are popular alternatives for Marsello.

Where is Marsello located?

Marsello is headquartered at 4 Bond Street Wellington Wellington, Wellington 6011, NZ.
lightning

Peers used Marsello for loyalty management and engagement management

Marsello Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (6)
Analytics

4.78/5 ★

Read Reviews (18)
Custom Reports

4.64/5 ★

Read Reviews (110)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (6)
Analytics

4.78/5 ★

Read Reviews (18)
Custom Reports

4.64/5 ★

Read Reviews (110)

Marsello Integrations

Marsello integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.47/5 ★

Read Reviews (30)
Data Export

4.00/5 ★

Read Reviews (13)

Software Failure Risk Guidance

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for Marsello

Overall Risk Meter

Low Medium High

Top Failure Risks for Marsello

Marsello Limited News

Product

Marsello Releases Its First Loyalty Pulse Check

Marsello launched its first Loyalty Pulse Check, an annual survey analyzing trends and challenges in customer loyalty programs for small and medium businesses. The report highlights the importance of loyalty strategies amid rising operational costs, with over 90% of respondents valuing loyalty initiatives. Insights from the survey will guide Marsellos product development and reinforce its leadership in loyalty software.

Marsello Limited Profile

Company Name

Marsello Limited

Company Website

https://www.marsello.com/

HQ Location

4 Bond Street Wellington Wellington, Wellington 6011, NZ

Employees

11-50

Social

Financials

SEED