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Top 10 B2B Customer Loyalty Management Software 2021

Cuspera

B2B Customer Loyalty Management ecosystem includes channel partners, resellers, distributors, agencies and end customers. The B2B ecosystem is also highly competitive and it is important for businesses to focus on engaging with their partner ecosystem, building strong relationships, building brand loyalty and stickiness and reward in a meaningful manner. Goal of B2B engagement is to ensure that customers are retained and promote referrals as well.

The reward management in the B2B environment differs very much from B2C and also varies for different users of the ecosystem. Resellers and distributors appreciate volume discount, prepaid debit cards, appreciation, incentivisation and benefits oriented rewards. It is common for businesses to incentivize their distributors and agents with luxury travels, gifts based on sales targets. End customers are better recognized with priority customer service, recognition, early preview of product offerings, ability to influence product roadmap.

Some of the resellers and distributors might prefer white label loyalty solutions to customize based on their own branding. B2B Loyalty Management Software should support such a capability. Loyalty Management Software can support a strong membership program with additional features like member mobile app, member web portal and with centralized management of membership program. This greatly improves engagement and experience.

Some enterprises might prefer to have partners to run the rewards programs and loyalty management should support integration to such an ecosystem with data exchange abilities. Coalition Loyalty Management can be another key requirement for many of the B2B businesses

We bring you a selection of such software for your consideration.

Top B2B Loyalty Management Software

Zinrelo Loyalty Rewards Program Icon

Zinrelo Loyalty Rewards Program

Loyalty Rewards Program to maximize customer engagement, retention and revenue

4.66

2047 Reviews
Zinrelo Loyalty Rewards Program Icon

Zinrelo Loyalty Rewards Program

4.66
★★★★★
★★★★★
Loyalty Rewards Program to maximize customer engagement, retention and revenue

Zinrelo is a loyalty and customer engagement platform that provides 360 degree customer engagement. It is an omnichannel loyalty platform that supports desktop, mobile and physical stores. It supports multiple dimensions of loyalty including transactional, social, advocacy, engagement and behavioral loyalty. It helps to increase repeat purchase and grow revenue.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Top Features : Gamification,Rewards,Dashboard
Pros & Cons
Pros
  • Loyalty program that has 360 degree customer engagement with omni-channel support.
  • Supports multiple dimensions of loyalty including transactional, social, advocacy, engagement and behavioral loyalty.
  • Support for B2B companies who sell online via website, or via phone to thousands of small businesses.
  • Points based B2B loyalty - rewards can be volume discounts based on spending, priority customer service and recognition.
Cons
  • B2B loyalty support is limited and is more suitable for small businesses.
  • Channel partner related loyalty programs not available.
Comarch Loyalty Management Icon

Comarch Loyalty Management

Create and manage personalized loyalty programs to build for improving customer engagement with audienc

4.00

295 Reviews
Comarch Loyalty Management Icon

Comarch Loyalty Management

4.00
★★★★★
★★★★★
Create and manage personalized loyalty programs to build for improving customer engagement with audienc

Comarch Loyalty Management is a cutting-edge solution that allows users to create and execute loyalty programs with ease. It supports both B2C and B2B operators. It helps to improve brand awareness, improve customer experience.

Highlights
Top Processes : Loyalty management,Engagement management,Customise loyalty program
Top Features : Gamification,Rewards,Personalization
Pros & Cons
Pros
  • Customer experience based loyalty platform that focuses on personalized loyalty programs - suited for large enterprises.
  • Loyalty platform provides the ability to reward loyalty program members based on revenue, points, miles, discounts, coupons or cash-back - calculated in real time or batches.
  • Provides ability to do seamless data exchange with partners’ loyalty programs which is critical to large enterprises.
  • Omnichannel customer interaction to inform members about product offers and services.
Cons
  • Not enough data from peer reviews.
LoyaltyZen Icon

LoyaltyZen

Fully-customizable by automating B2B and B2C loyalty program management

4.00

104 Reviews
LoyaltyZen Icon

LoyaltyZen

4.00
★★★★★
★★★★★
Fully-customizable by automating B2B and B2C loyalty program management

LoyaltyZen is a white-label loyalty software for agencies and resellers. It helps to create the best possible loyalty program management tool. It helps to acquire customers and build brand awareness.

Highlights
Top Processes : Loyalty management,White labeling,Campaign management
Top Features : Rewards,Gamification,White label
Pros & Cons
Pros
  • White label loyalty and reward program software for agencies and resellers.
  • Supports typical features for channel loyalty programs like sales targets or prepaid debit cards.
  • Engage partners, distributors or accounts through integrated marketing and mailing tools.
Cons
  • Not enough data from peer reviews.
Annex Cloud Icon

Annex Cloud

An Enterprise Customer Retention Solution that Accelerates Growth

4.19

2605 Reviews
Annex Cloud Icon

Annex Cloud

4.19
★★★★★
★★★★★
An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.

Highlights
Top Processes : Loyalty management,Customer engagement,Automated Engagement
Top Features : Rewards,Dashboard,Gamification
Pros & Cons
Pros
  • Omni-channel loyalty program with customizable reward management.
  • Dynamic onsite activity tracking with ability to reward customers based on their actions such as making online purchases, writing reviews, uploading pictures, and referring friends.
  • Good customer service to implement loyalty solutions.
Cons
  • Some customers have reported integration issues during the deployment phase.
Apex Loyalty Icon

Apex Loyalty

Loyalty Marketing Software that transforms the way you engage with trade

4.44

306 Reviews
Apex Loyalty Icon

Apex Loyalty

4.44
★★★★★
★★★★★
Loyalty Marketing Software that transforms the way you engage with trade

Apex Loyalty is a loyalty management automation built on a Salesforce platform and based on the cloud. Apex Loyalty enables global companies to stay engaged and connected with their channel partners to drive more sales as well as to create advocacy for their brand.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Top Features : Gamification,Rewards,Personalization
Pros & Cons
Pros
  • Loyalty SaaS Automation platform built natively Salesforce.com infrastructure, cloud based.
  • B2B loyalty program that helps to engage with channel partners, employees and customers with on-site engagement tools.
  • Built-in rewards catalogue that supports both business points and engagement points.
  • Account based targets, segmentation of customers, point based campaigns.
Cons
  • Not enough peer review data.
LoyaltyXpert Icon

LoyaltyXpert

Loyalty management platform that connect and engage the business users on one platform

4.00

391 Reviews
LoyaltyXpert Icon

LoyaltyXpert

4.00
★★★★★
★★★★★
Loyalty management platform that connect and engage the business users on one platform

LoyaltyXpert is a loyalty program solution provider for small, medium and large enterprises enabling customer and employee retention. It can be deployed across industries such as manufacturing, ecommerce, FMCG, Education, Automotive and more and is available as web-based, cloud or mobile solutions.

Highlights
Top Processes : Loyalty management,Engagement management,Engaging and following up
Top Features : Rewards,Gamification,Dashboard
Pros & Cons
Pros
  • Dedicated solution for channel loyalty program that focuses closely on dealers, distributors, wholesalers, agents, and everyone else who helps to sell your products.
  • Configure loyalty programs to build trade partner loyalty with rewards, incentives, and recognition.
  • Engagement with channel partners for deeper relationships.
Cons
  • Omnichannel support is limited to mail and SMS.
Prime Cloud Loyalty Platform Icon

Prime Cloud Loyalty Platform

Loyalty Program Software

4.00

158 Reviews
Prime Cloud Loyalty Platform Icon

Prime Cloud Loyalty Platform

4.00
★★★★★
★★★★★
Loyalty Program Software

Prime Cloud Loyalty platform is a SaaS solution enabling easy set-up and efficient management of powerful loyalty programs. It helps to enhance customer relationships and customer lifetime value.

Highlights
Top Processes : Loyalty management,Campaign management,Customise loyalty program
Top Features : Rewards,Gamification
Pros & Cons
Pros
  • Comprehensive loyalty platform that supports omnichannel, B2B, B2C, B2B2C loyalty programs.
  • Points based, cashback based, benefits only or any combination of incentives.
  • Comprehensive membership program with add-on member mobile app and member web portal.
  • Drive customer behavior with gamification and promotion engine - purchase based promotions, coupons, targeting, event triggered promotions.
Cons
  • Pure-play loyalty+reward management solution, does not include any referral support.
  • Not enough peer review data.
Global Loyalty Icon

Global Loyalty

Global Loyalty - Cloud Based SaaS Loyalty Management Platform

4.00

56 Reviews
Global Loyalty Icon

Global Loyalty

4.00
★★★★★
★★★★★
Global Loyalty - Cloud Based SaaS Loyalty Management Platform

Global Loyalty commerce platform is a B2C online and mobile shopping process and B2B content warehouse that enables users to provide customers with a highly customized, seamless experience no matter where or how they shop.

Highlights
Top Processes : Loyalty management,Campaign management,Engagement management
Pros & Cons
Pros
  • Support for coalition, Enterprise and SME loyalty programs - plug-n-play merchant partner capabilities and cross partner collaboration.
  • Advanced points engine with promotion rules defined at any level (program channel, tier, partner, product category, through to SKU).
Cons
  • Not enough peer review data.
RoboRewards Icon

RoboRewards

Automates marketing and increases customer base, purchase frequency and purchase volume

4.00

959 Reviews
RoboRewards Icon

RoboRewards

4.00
★★★★★
★★★★★
Automates marketing and increases customer base, purchase frequency and purchase volume

RoboRewards customer loyalty reward program software helps businesses to grow customer loyalty and white label partners looking to resell the software. It helps to acquire customers and increases ROI.

Highlights
Top Processes : Loyalty management,Social media management,Scheduling post to social media
Top Features : Gamification,Rewards,Feedback surveys
Pros & Cons
Pros
  • All-in-one loyalty platform with smart automation for customer engagement and omnichannel marketing.
  • Gamification with leaderboards, friend referring, segmented marketing and social sharing.
  • Visit based loyalty program, multi-tier, VIP program and many more flexible options.
Cons
  • Not enough peer review data.
inCust Icon

inCust

help businesses to build great relationships with customers, partners, and employees

4.00

147 Reviews
inCust Icon

inCust

4.00
★★★★★
★★★★★
help businesses to build great relationships with customers, partners, and employees

inCust is a Customer Interactions and Lifecycle Management Platform that helps mass businesses to build great relationships with customers, partners, and employees.

Highlights
Top Processes : Loyalty management,Engagement management,Segmentation and targeting
Top Features : Gamification,Rewards,Personalization
Pros & Cons
Pros
  • Customer interaction and lifecycle management platform covering loyalty, rewards, coupons, certificates
  • White label services and cloud deployment. Supports both subscription and perpetual license models.
  • Loyalty program supports both online and offline model and based on bonus points, discounts, collectable reward points, exclusive benefits.
  • Supports multi-tier loyalty and coalition loyalty programs.
Cons
  • Not enough peer review data.
  • Community and membership support is limited.