B2B Customer Loyalty Management ecosystem includes channel partners, resellers, distributors, agencies and end customers. The B2B ecosystem is also highly competitive and it is important for businesses to focus on engaging with their partner ecosystem, building strong relationships, building brand loyalty and stickiness and reward in a meaningful manner. Goal of B2B engagement is to ensure that customers are retained and promote referrals as well.
The reward management in the B2B environment differs very much from B2C and also varies for different users of the ecosystem. Resellers and distributors appreciate volume discount, prepaid debit cards, appreciation, incentivisation and benefits oriented rewards. It is common for businesses to incentivize their distributors and agents with luxury travels, gifts based on sales targets. End customers are better recognized with priority customer service, recognition, early preview of product offerings, ability to influence product roadmap.
Some of the resellers and distributors might prefer white label loyalty solutions to customize based on their own branding. B2B Loyalty Management Software should support such a capability. Loyalty Management Software can support a strong membership program with additional features like member mobile app, member web portal and with centralized management of membership program. This greatly improves engagement and experience.
Some enterprises might prefer to have partners to run the rewards programs and loyalty management should support integration to such an ecosystem with data exchange abilities. Coalition Loyalty Management can be another key requirement for many of the B2B businesses
We bring you a selection of such software for your consideration.
Zinrelo is a loyalty and customer engagement platform that provides 360 degree customer engagement. It is an omnichannel loyalty platform that supports desktop, mobile and physical stores. It supports multiple dimensions of loyalty including transactional, social, advocacy, engagement and behavioral loyalty. It helps to increase repeat purchase and grow revenue.
Comarch Loyalty Management is a cutting-edge solution that allows users to create and execute loyalty programs with ease. It supports both B2C and B2B operators. It helps to improve brand awareness, improve customer experience.
LoyaltyZen is a white-label loyalty software for agencies and resellers. It helps to create the best possible loyalty program management tool. It helps to acquire customers and build brand awareness.
Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.
Apex Loyalty is a loyalty management automation built on a Salesforce platform and based on the cloud. Apex Loyalty enables global companies to stay engaged and connected with their channel partners to drive more sales as well as to create advocacy for their brand.
LoyaltyXpert is a loyalty program solution provider for small, medium and large enterprises enabling customer and employee retention. It can be deployed across industries such as manufacturing, ecommerce, FMCG, Education, Automotive and more and is available as web-based, cloud or mobile solutions.
Prime Cloud Loyalty platform is a SaaS solution enabling easy set-up and efficient management of powerful loyalty programs. It helps to enhance customer relationships and customer lifetime value.
Global Loyalty commerce platform is a B2C online and mobile shopping process and B2B content warehouse that enables users to provide customers with a highly customized, seamless experience no matter where or how they shop.
RoboRewards customer loyalty reward program software helps businesses to grow customer loyalty and white label partners looking to resell the software. It helps to acquire customers and increases ROI.
inCust is a Customer Interactions and Lifecycle Management Platform that helps mass businesses to build great relationships with customers, partners, and employees.